Digital Marketing In The Fashion Retail Industry Statistics

52% of fashion brands plan to increase their influencer marketing budgets in 2024 [1]

36% of fashion brands say influencer marketing has been effective for ROI [1]

64% of marketers use Facebook Ads for fashion marketing [2]

45% of retailers use Google Ads to drive traffic [3]

34% of retail media spend is expected to shift to retail media networks [4]

14% of retailers are already spending on TikTok Ads [5]

31% of fashion marketers say email marketing is their top channel [6]

42% of marketers use marketing automation [7]

72% of marketers say content marketing increases engagement [8]

61% of consumers are more likely to buy after reading a blog post [9]

33% of fashion shoppers use price comparison sites [10]

46% of US shoppers used coupons in the last year [11]

18% of fashion ecommerce traffic comes from social media [12]

23% of ecommerce traffic comes from search [13]

9% of ecommerce traffic comes from display ads [14]

40% of consumers click on paid search ads [15]

3.5x higher conversion rate for retargeting ads vs prospecting [16]

22% of consumers are more likely to purchase after seeing a retargeting ad [16]

65% of marketers say they measure ROI for email [17]

36% of marketers say email is the highest ROI channel [18]

31% of marketers say paid social is their highest ROI channel [19]

55% of marketers say SEO is effective [20]

61% of marketers use social media to drive traffic [21]

74% of marketers say they use email marketing [22]

49% of marketers say they use SMS marketing [23]

67% of brands use live chat on their websites [24]

45% of marketers say chatbots improve customer engagement [25]

29% of shoppers start on a retailer’s homepage [26]

53% of fashion consumers use Instagram to research brands [27]

38% of retail buyers discover products on Instagram [28]

8% average open rate for fashion promotional emails (benchmark) [29]

1.6% average click-through rate for email across industries (benchmark) [29]

2.86% average unsubscribe rate (benchmark) [29]

23% of marketers say attribution is extremely/very challenging [30]

50% of marketers use some form of marketing attribution [31]

35% increase in conversions with marketing attribution improvements (benchmark) [32]

30% of marketers report email drives the highest ROI among channels (survey) [33]

42% of marketers say influencer marketing delivers measurable ROI [34]

38% of marketers say paid social delivers the best ROI [35]

15% of marketers report that they can’t measure ROI for social media campaigns [36]

10% of marketing spend is wasted on ineffective marketing [37]

43% of marketers say their organization needs better analytics [38]

28% of marketers say data quality is a top barrier to measurement [39]

60% of consumers say they’re willing to share personal data for personalization [40]

48% of marketing budgets are expected to shift to digital by 2025 (forecast) [41]

$1.5 trillion spent on retail media advertising globally (forecast) [42]

$27.5 billion influencer marketing spend in the US (forecast) [43]

$65.4 billion US ecommerce ad spend (forecast) [44]

$25.4 billion TikTok ad revenue in 2024 (forecast) [45]

3.2x ROI from abandoned cart email campaigns (benchmark) [46]

28% of marketers use marketing automation for lifecycle messaging [47]

19% lift in revenue from retention-focused programs (benchmark) [48]

23% of marketers say they measure performance by conversion rate [9]

17% of marketers measure by customer lifetime value (CLV) [9]

25% of marketers measure by engagement metrics [9]

33% of marketers say attribution modeling is improving [49]

31% of marketers say they’re using first-party data strategies [50]

78% of fashion and luxury consumers say social media influences their shopping decisions [51]

67% of luxury consumers use social media to research products before buying [51]

63% of luxury consumers say influencer recommendations affect what they buy [51]

42% of respondents across fashion and luxury said they bought a product due to something they saw on social media [51]

70% of fashion shoppers say they use social media to decide what to buy [52]

45% of fashion shoppers report discovering brands via social media [52]

44% of consumers said they are more likely to buy from brands that provide personalized experiences [53]

52% of consumers expect offers tailored to their interests [53]

80% of shoppers say personalization makes them more likely to purchase [54]

61% of consumers say they feel less positive about a brand when content is not personalized [54]

54% of consumers want to see more video content from brands they follow [55]

33% of people use Instagram to discover products [56]

33% of people use Instagram to find products [56]

49% of consumers said they are likely to buy from a brand they follow on social media [57]

60% of consumers say they prefer to see real-life photos over professionally produced images [58]

90% of shoppers say they find new products on Instagram [59]

74% of brands use Instagram for marketing [59]

75% of consumers take action after viewing branded social media posts [59]

56% of consumers say they have made a purchase after seeing a social media advertisement [59]

45% of consumers prefer to shop from retailers that have personalized experiences [60]

48% of consumers say online reviews impact their purchasing decisions [61]

87% of consumers read online reviews for local businesses [61]

73% of customers say good reviews make them trust a business more [61]

57% of consumers will not buy if there are no reviews [61]

81% of consumers need to trust a brand before they will buy [61]

39% of consumers think that brands should respond to their comments/messages [62]

70% of consumers say they expect companies to provide customer service via social media [62]

36% of consumers engage with a brand after seeing an ad they liked [63]

49% of marketers say they target the right audience [64]

80% of marketers believe personalization gives them better customer insights [64]

80% of businesses use digital channels to attract customers [65]

60% of fashion brands use AI for personalization (survey) [66]

35% of retailers plan to increase investment in AI by 2025 [67]

60% of marketers say automation improves marketing performance [9]

79% of marketers say they use marketing automation tools [9]

45% of marketers say AI improves customer experience [68]

49% of companies use or plan to use chatbots [69]

30% of businesses use voice search [70]

61% of consumers are more likely to buy from a brand that offers AR try-on [71]

37% of shoppers have used AR for shopping [72]

20% of top retailers use AR experiences already [73]

73% of customers expect omnichannel engagement [74]

63% of consumers shop across multiple channels [74]

42% of shoppers use a retailer app [75]

55% of retailers say they have a digital transformation strategy [76]

48% of retailers report upgrading their ecommerce platform [77]

29% of retailers are adopting headless commerce [78]

46% of retailers use CDP (customer data platforms) [79]

38% of retailers are using retail media networks [80]

44% of advertisers plan to increase retail media spend [81]

26% of marketers are using first-party data strategies [82]

57% of marketers say cookies are becoming less effective [83]

72% of marketers are investing in cookieless tracking solutions [84]

52% of marketers say privacy regulation affects their marketing strategy [85]

66% of consumers care about privacy [40]

49% of shoppers abandon sites due to privacy concerns [61]

24% of fashion brands use machine learning for inventory forecasting [86]

17% of retailers plan to increase inventory optimization via AI [87]

41% of retailers say they struggle with supply chain data [88]

28% of fashion retailers are adopting dynamic pricing [89]

30% increase in conversion rate with personalized product recommendations (fashion retailer case study) [90]

18% lift in revenue from onsite personalization (fashion retail) [91]

75% of users never scroll past the first screen [92]

47% of consumers expect web pages to load in 2 seconds or less [93]

53% of mobile users leave a site that takes longer than 3 seconds to load [94]

79% of shoppers say they are less likely to shop again after a bad mobile experience [95]

37% of ecommerce revenue is lost due to cart abandonment (average) [96]

69.99% average cart abandonment rate in ecommerce [97]

78.65% average checkout abandonment rate [97]

4.26% average ecommerce conversion rate (2023) [98]

2.74% average conversion rate for fashion & apparel ecommerce [98]

35% of ecommerce users abandon carts due to unexpected shipping costs [99]

27% abandon due to slow delivery/lead times [99]

24% abandon due to inability to see accurate total price [99]

18% abandon due to account creation requirement [99]

56% of customers say they will not return to a site after a bad experience [100]

70% of consumers are willing to pay more for a better customer experience [101]

62% of customers say they expect personalization on e-commerce sites [102]

20% of ecommerce revenue comes from returning customers (benchmark) [103]

10% of visitors convert on mobile (median) [104]

41% of people click on an ad because they want to learn more about a product [105]

44% of consumers say they want to see product photos/videos before buying [106]

82% of consumers feel more confident buying after viewing videos about products [55]

92% of consumers want to shop with brands that offer quality content [107]

26% increase in revenue when using product reviews on apparel pages (benchmark) [108]

18% of ecommerce customers say reviews affect whether they purchase [108]

75% of consumers report that they judge a company’s credibility by the design of its website [109]

64% of consumers say they are unlikely to return if they experience a problem [110]