Digital Marketing In The Jewelry Industry Statistics

In 2024, global social commerce revenue reached an estimated $79.7 billion and is projected to grow to $135.4 billion by 2025 (Insider Intelligence/eMarketer; press report) [1]

In 2024, the share of US social commerce sales coming from social platforms increased to 39% (Insider Intelligence; article) [2]

Instagram is the #1 social platform for influencer marketing (per Influencer Marketing Hub; platform statistics article) [3]

TikTok accounts for 63% of video watchers being interested in watching more videos (Wyzowl; Video Marketing Statistics) [4]

Mobile commerce sales account for 60% of ecommerce transactions worldwide (Federal Reserve Bank of San Francisco; mobile payments/ecommerce share referenced in their research summary) [5]

In 2024, 83% of smartphone users conduct product research online (Nielsen; consumer research stat in article) [6]

58% of consumers say they are more likely to shop from brands with a strong social media presence (Sprout Social; research article) [7]

66% of consumers expect brands to understand their needs and expectations (Salesforce; consumer trends report page) [8]

49% of consumers say they rely on influencer recommendations to make purchase decisions (Influencer Marketing Hub; influencer stats) [9]

61% of consumers trust influencer recommendations more than brand ads (Influencer Marketing Hub) [9]

48% of consumers say they have bought something after seeing it on Instagram (Later; Instagram statistics) [10]

WhatsApp is used by 2 billion people every month worldwide (WhatsApp press/about page) [11]

59% of consumers shop online because it’s easier to compare prices (Digital Commerce 360 summary) [12]

54% of shoppers say they research online before buying in-store (Nielsen; omnichannel) [13]

45% of online shoppers use a mobile device to research products (Pew/industry stat in mobile research article) [14]

74% of consumers use smartphones for product research (Salesforce; State of the Connected Customer excerpt) [15]

70% of B2C marketers have used influencer marketing (Influencer Marketing Hub; stats) [9]

33% of shoppers say they prefer “influencers like micro-influencers” (Influencer Marketing Hub; influencer breakdown) [9]

70% of Instagram shoppers say they use Instagram to discover brands and products (Instagram/Meta marketing report excerpt) [16]

54% of social media users use social media to research products (Pew/industry summary) [17]

80% of marketers use Facebook for marketing (Social Media Examiner; social media marketing usage stats) [18]

62% of marketers use Instagram for marketing (Social Media Examiner) [18]

49% of marketers use TikTok for marketing (Social Media Examiner) [18]

38% of marketers use Pinterest for marketing (Social Media Examiner) [18]

Pinterest has 498 million monthly active users worldwide (Pinterest investor/metrics page) [19]

Pinterest reaches 463 million monthly active users worldwide (Pinterest latest metrics) [19]

Instagram Stories has over 500 million daily active users (Meta; Instagram stories stat in Meta newsroom) [20]

TikTok reached 1.6 billion monthly active users globally (TikTok newsroom/press) [21]

YouTube has over 2.5 billion logged-in monthly users worldwide (YouTube official) [22]

Facebook has 3.0+ billion monthly active users worldwide (Meta newsroom/press) [23]

87% of marketers used video in 2024 (Wyzowl; Video Marketing Statistics) [4]

71% of consumers are more likely to make a purchase when they see user-generated content (Stackla; UGC statistics) [24]

79% of consumers say UGC highly impacts their purchasing decisions (Stackla; UGC statistics) [24]

36% of users share product content to friends and family (TurnTo; social shopping study summary) [25]

60% of marketers say inbound marketing leads are more expensive than outbound leads (HubSpot; inbound/outbound benchmark) [26]

Consumers spend more time viewing stories than feeds (Instagram; stories engagement cited in report) [27]

Short-form video (under 60 seconds) has the highest engagement rate (Wyzowl/short video stat) [4]

Interactive content is rated as 2x more effective for lead generation than passive content (DemandGen/Content Marketing Institute stat in article) [28]

Video ads on YouTube average view rate of 23% (Think with Google; measurement/benchmarks) [29]

80% of shoppers say they will share a brand’s content if it’s useful (Convince & Convert; sharing stats) [30]

68% of marketers say they will increase their use of video marketing in 2024 (Wyzowl; Video Marketing Stats) [4]

52% of marketers say video is the best way to improve conversion rates (Wyzowl; Video Marketing Stats) [4]

82% of marketers use content marketing (Content Marketing Institute; benchmark) [31]

Google’s Brand Lift studies show that video ads can increase brand searches by an average of 13% (Google Think with Google; video impact) [32]

53% of shoppers want more images in product pages (Salsify; ecommerce product content) [33]

39% of shoppers want more videos on product pages (Salsify; ecommerce product content) [33]

70% of marketing leaders say they rely on content to drive leads (Content Marketing Institute benchmark) [34]

61% of marketers say they use visuals in content marketing (CMI/benchmark article) [35]

63% of consumers are more likely to buy after watching a product video (Wyzowl) [4]

77% of consumers watch videos at least once per week (Wyzowl) [4]

55% of people spend more time on pages with video (Wyzowl) [4]

58% of consumers prefer to learn about brands through content rather than ads (Content Marketing Institute; consumers) [31]

72% of people prefer to learn about products through video (Wyzowl) [4]

In 2023, global digital ad spending reached $626.6B (eMarketer/Insider Intelligence; ad spend stat in report) [36]

In 2024, global digital ad spending is forecast to reach $681.6B (Insider Intelligence/eMarketer) [37]

Search advertising remains the largest digital advertising channel (Insider Intelligence; ad spending by channel) [38]

Social media ad spending is expected to reach $265.0B in 2024 (Insider Intelligence) [39]

Retailers are projected to allocate about 12% of their revenue to digital advertising (eMarketer/industry summary) [40]

In 2024, the average cost per click (CPC) in Google Ads is about $2.69 (WordStream; Google Ads benchmarks) [41]

In 2024, average cost per thousand impressions (CPM) for display ads is around $3.12 (WordStream; display benchmarks) [41]

In 2024, average cost per lead (CPL) for search ads is about $108 (WordStream; industry averages) [41]

63% of marketers plan to increase influencer marketing budgets (Influencer Marketing Hub) [9]

52% of marketers say influencer marketing ROI is comparable to other marketing channels (Influencer Marketing Hub) [9]

40% of social media marketers say they plan to increase spend on Facebook (Social Media Examiner; survey) [42]

53% of marketers say they use paid social to increase brand awareness (Sprout Social; social media marketing) [43]

57% of marketers say they measure social ROI (Sprout Social; measurement stat) [44]

In 2024, ad blockers were used by 26% of global internet users (PageFair; adblock report) [45]

PageFair estimated that adblock use caused publishers to lose $11.8B in 2023 due to ad blocking (PageFair; report) [45]

30% of marketers use affiliate marketing (Awin/industry survey cited) [46]

64% of marketers say they will continue to invest in paid search (Search Engine Land; marketing spend survey) [47]

Paid search provides a high conversion rate with an average ROI of 2x+ (industry report summary) [48]

94% of marketers say they measure ROI for at least one marketing channel (MarketingCharts/industry survey excerpt) [49]

46% of marketers say they struggle with data integration (Forrester/industry stat in article) [50]

68% of marketers use GA4 or similar analytics tools (industry survey) [51]

60% of marketers say dashboards are essential for reporting KPIs (Databox survey) [52]

SEO drives 1,000% more traffic than organic social for certain brands (Ahrefs/third-party referenced in article) [53]

The average page converts at 2.35% (Unbounce; conversion benchmark) [54]

Average ecommerce conversion rate across industries is around 2.77% (Littledata; ecommerce conversion benchmark) [55]

Google Ads click-through rates on search typically average around 3.17% (WordStream; Google Ads benchmarks) [41]

Google search ads average conversion rates around 4.40% (WordStream; PPC benchmarks) [41]

Search engines are used by 93% of online experiences (BrightEdge; SEO statistics) [56]

The average CTR for display ads is about 0.46% across industries (WordStream; display advertising benchmark) [41]

Retargeting ads can increase conversion rates by 150% (Criteo/retargeting case stat in article) [57]

44% of marketers say conversion is their top paid social KPI (Sprout Social; paid social stats) [58]

45% of consumers spend more time on websites with rich snippets (Search Engine Journal; SEO SERP features) [59]

76% of people who search for something nearby on mobile visit a store within a day (Google; “near me” stat) [60]

78% of local searches result in offline purchases (Google local intent stat) [61]

70% of marketers say SEO is effective for lead generation (Search Engine Journal stat in SEO lead gen article) [62]

45% of clicks go to the top 3 organic results on Google (Backlinko; CTR in SERP study) [63]

28.5% of clicks go to the #1 organic result (Backlinko; CTR) [63]

15% of clicks go to the #2 organic result (Backlinko; CTR) [63]

10% of clicks go to the #3 organic result (Backlinko; CTR) [63]

0.63% average CTR for Bing ads (WordStream; search ads benchmarks include Bing) [41]

2.55% average CTR for Google search ads (WordStream; search ads benchmarks) [41]

6.1% average Google search conversion rate in some benchmarks (WordStream) [41]

73% of consumers are willing to pay more for a great customer experience (PwC; customer experience) [64]

32% of consumers consider “quality” the most important factor in jewelry purchase decisions (Statista; jewelry market/consumer survey excerpt page) [65]

40% of US shoppers have purchased from a brand after getting a personalized offer (SmarterHQ; personalization stats) [66]

72% of consumers say they only engage with marketing messages they find relevant (Experian; personalization/engagement stat) [67]

80% of consumers are willing to share personal data for a better experience (Salesforce; trust and personalization) [68]

60% of consumers feel more positive about a brand that offers personalized experiences (Epsilon/Experian style stat in research page) [69]

40% of revenue is generated by existing customers (Bain & Company; loyalty/repeat customers stat in article) [70]

Mobile page speed impacts conversion: 53% of mobile site visits are abandoned if pages take longer than 3 seconds (Google/SOASTA; Speed/abandonment stat article) [71]

79% of users who have trouble with website performance are less likely to revisit (Google; performance/revisit stat) [72]

61% of consumers say they will return to a site if it’s fast (Google; page speed stat) [73]

62% of consumers expect websites to load in under 2 seconds (Google; page speed expectations) [74]

64% of consumers expect personalization to be offered (Epsilon/Experian summary in personalization report) [75]

48% of consumers said they want to see product recommendations from brands (Salesforce; state of marketing) [68]

66% of consumers say they trust brands that respond to customer reviews (PowerReviews/industry summary) [76]

86% of buyers want a wide range of payment options (Worldpay; ecommerce payments survey) [77]

57% of consumers say they will abandon purchases where checkout is too difficult (Baymard; checkout abandonment reasons) [78]

33% of ecommerce marketers plan to invest more in personalization (Salesforce; personalization) [79]

25% of marketers report they use chatbots to support customer service and sales (Salesforce; chatbots report) [80]

67% of consumers say they prefer chatbots for simple questions (IBM; chatbot survey summary) [81]

91% of businesses use email marketing (Mailchimp; Email Marketing Benchmark report page) [82]

Email marketing has an average ROI of $36 for every $1 spent (Litmus; email ROI stat in report page) [83]

Retail email generates 19% of total revenue on average for ecommerce businesses (Klaviyo; benchmark page) [84]

In 2024, average ecommerce email revenue share from SMS was reported at 3% (Omnisend; ecommerce marketing report) [85]

The average cart abandonment rate in ecommerce is 70.19% (Baymard Institute; cart abandonment benchmark) [78]

The average checkout abandonment rate is 32.38% (Baymard Institute; checkout abandonment benchmark) [78]

Average email open rate across industries was reported at 21.33% (Mailchimp; email marketing benchmarks) [82]

Average email click-through rate across industries was reported at 2.62% (Mailchimp; email marketing benchmarks) [82]

Average email unsubscribe rate was 0.18% (Mailchimp; benchmarks) [82]

Average ecommerce abandoned cart emails revenue is reported at $5, and 40%+ engagement (Klaviyo; abandoned cart report) [86]

SMS has an average open rate of 98% (SimpleTexting; SMS marketing stats) [87]

SMS has an average click-through rate of 19% (SimpleTexting; SMS marketing stats) [87]

The average cart abandonment rate in US is 70% (Statista summary page referencing Baymard; may vary) [88]

67% of ecommerce shoppers abandon because of extra costs at checkout (Baymard; cart abandonment reasons) [78]

56% of ecommerce shoppers abandon because of unexpected delivery costs (Baymard; cart abandonment reasons) [78]

48% of ecommerce shoppers abandon because they think checkout is too long (Baymard; abandonment reasons) [78]

44% of marketers use “marketing automation” (Capterra/industry stat) [89]

64% of marketers say marketing automation has improved engagement (Gartner/industry summary article) [90]

51% of marketers say they use personalization in email marketing (Mailchimp/industry stats) [91]

In 2023, ecommerce holiday season conversion peaked at 3.3% (Adobe; holiday shopping report summary) [92]

In 2023, global ecommerce sales were projected to reach $6.3T (eMarketer; ecommerce forecast) [93]

In 2024, ecommerce sales in the US are forecast to reach $1.3T (Insider Intelligence; US ecommerce forecast) [94]

In 2024, ecommerce accounts for 16.3% of total retail sales in the US (Insider Intelligence) [95]

Jewelry-specific search volume seasonality: “engagement ring” search interest increases around Q3–Q4 (Google Trends methodology article example) [96]

“wedding ring” search interest peaks seasonally around summer (Google Trends explore page) [97]

“diamond” search interest shows seasonal increases around November (Google Trends explore page) [98]

“necklace” search interest rises during holiday shopping periods (Google Trends explore page) [99]

“bracelet” search interest increases around spring/early summer (Google Trends explore page) [100]

“earrings” search interest peaks around gift seasons (Google Trends explore page) [101]

Google Trends: interest over time is normalized to 100 at peak (Google Trends help page) [102]