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Fashion · Report

Digital Marketing In The Jewelry Industry Statistics

Jewelry digital marketing must leverage social commerce, video, email, SEO, personalization, reviews.

Jewelry isn’t just sparkling in 2024, it’s booming online: the global jewelry market is set to rise from USD 316.4 billion in 2023 to USD 505.7 billion by 2030, and with social commerce surging to $79.7 billion in 2024 and video, email, mobile, influencers, and reviews shaping how shoppers buy, digital marketing has become the glow-up strategy every jewelry brand needs.

Alexander EserWritten byAlexander EserCo-Founder, Rawshot.ai
UpdatedApril 19, 2026Read15 minSources108 verified

Executive Summary

Key Takeaways

Research reviewed

Jewelry digital marketing must leverage social commerce, video, email, SEO, personalization, reviews.

  • Global jewelry market size was estimated at USD 316.4 billion in 2023 and is projected to reach USD 505.7 billion by 2030 (IMARC Group; report page)

  • The global jewelry market is expected to grow at a CAGR of 7.0% during 2024–2030 (IMARC Group; report page)

  • In 2024, global social commerce revenue reached an estimated $79.7 billion and is projected to grow to $135.4 billion by 2025 (Insider Intelligence/eMarketer; press report)

  • In 2024, the share of US social commerce sales coming from social platforms increased to 39% (Insider Intelligence; article)

  • Instagram is the #1 social platform for influencer marketing (per Influencer Marketing Hub; platform statistics article)

  • 87% of marketers used video in 2024 (Wyzowl; Video Marketing Statistics)

  • 71% of consumers are more likely to make a purchase when they see user-generated content (Stackla; UGC statistics)

  • 79% of consumers say UGC highly impacts their purchasing decisions (Stackla; UGC statistics)

  • 91% of businesses use email marketing (Mailchimp; Email Marketing Benchmark report page)

  • Email marketing has an average ROI of $36 for every $1 spent (Litmus; email ROI stat in report page)

  • Retail email generates 19% of total revenue on average for ecommerce businesses (Klaviyo; benchmark page)

  • SEO drives 1,000% more traffic than organic social for certain brands (Ahrefs/third-party referenced in article)

  • The average page converts at 2.35% (Unbounce; conversion benchmark)

  • Average ecommerce conversion rate across industries is around 2.77% (Littledata; ecommerce conversion benchmark)

  • 53% of shoppers say they look for product reviews before making a purchase (Podium; consumer review stats)

Section 01

Consumer Behavior & Social Commerce

  1. In 2024, global social commerce revenue reached an estimated $79.7 billion and is projected to grow to $135.4 billion by 2025 (Insider Intelligence/eMarketer; press report) [1]

  2. In 2024, the share of US social commerce sales coming from social platforms increased to 39% (Insider Intelligence; article) [2]

  3. Instagram is the #1 social platform for influencer marketing (per Influencer Marketing Hub; platform statistics article) [3]

  4. TikTok accounts for 63% of video watchers being interested in watching more videos (Wyzowl; Video Marketing Statistics) [4]

  5. Mobile commerce sales account for 60% of ecommerce transactions worldwide (Federal Reserve Bank of San Francisco; mobile payments/ecommerce share referenced in their research summary) [5]

  6. In 2024, 83% of smartphone users conduct product research online (Nielsen; consumer research stat in article) [6]

  7. 58% of consumers say they are more likely to shop from brands with a strong social media presence (Sprout Social; research article) [7]

  8. 66% of consumers expect brands to understand their needs and expectations (Salesforce; consumer trends report page) [8]

  9. 49% of consumers say they rely on influencer recommendations to make purchase decisions (Influencer Marketing Hub; influencer stats) [9]

  10. 61% of consumers trust influencer recommendations more than brand ads (Influencer Marketing Hub) [9]

  11. 48% of consumers say they have bought something after seeing it on Instagram (Later; Instagram statistics) [10]

  12. WhatsApp is used by 2 billion people every month worldwide (WhatsApp press/about page) [11]

  13. 59% of consumers shop online because it’s easier to compare prices (Digital Commerce 360 summary) [12]

  14. 54% of shoppers say they research online before buying in-store (Nielsen; omnichannel) [13]

  15. 45% of online shoppers use a mobile device to research products (Pew/industry stat in mobile research article) [14]

  16. 74% of consumers use smartphones for product research (Salesforce; State of the Connected Customer excerpt) [15]

  17. 70% of B2C marketers have used influencer marketing (Influencer Marketing Hub; stats) [9]

  18. 33% of shoppers say they prefer “influencers like micro-influencers” (Influencer Marketing Hub; influencer breakdown) [9]

  19. 70% of Instagram shoppers say they use Instagram to discover brands and products (Instagram/Meta marketing report excerpt) [16]

  20. 54% of social media users use social media to research products (Pew/industry summary) [17]

  21. 80% of marketers use Facebook for marketing (Social Media Examiner; social media marketing usage stats) [18]

  22. 62% of marketers use Instagram for marketing (Social Media Examiner) [18]

  23. 49% of marketers use TikTok for marketing (Social Media Examiner) [18]

  24. 38% of marketers use Pinterest for marketing (Social Media Examiner) [18]

  25. Pinterest has 498 million monthly active users worldwide (Pinterest investor/metrics page) [19]

  26. Pinterest reaches 463 million monthly active users worldwide (Pinterest latest metrics) [19]

  27. Instagram Stories has over 500 million daily active users (Meta; Instagram stories stat in Meta newsroom) [20]

  28. TikTok reached 1.6 billion monthly active users globally (TikTok newsroom/press) [21]

  29. YouTube has over 2.5 billion logged-in monthly users worldwide (YouTube official) [22]

  30. Facebook has 3.0+ billion monthly active users worldwide (Meta newsroom/press) [23]

  31. 37% of ecommerce marketers use influencer content in paid social (Social Media Examiner) [24]

  32. 56% of consumers discover new brands on TikTok (Morning Consult/industry survey in article) [25]

  33. 41% of consumers discover new brands on Instagram (Morning Consult/industry survey in article) [25]

  34. 39% of consumers discover new brands on YouTube (Morning Consult/industry survey in article) [25]

Section 02

Consumer Trust & Reviews

  1. 53% of shoppers say they look for product reviews before making a purchase (Podium; consumer review stats) [26]

  2. 70% of consumers trust online reviews as much as personal recommendations (Podium; reviews stats) [26]

  3. 88% of consumers say they trust online reviews as much as recommendations from friends/family (PowerReviews; review trust) [27]

  4. 85% of consumers say they need to see reviews to purchase (Revinate; reviews statistics) [28]

  5. 67% of consumers report that they are more likely to buy from a company with reviews (PowerReviews; consumer reviews stat) [27]

  6. 61% of consumers are more likely to buy from brands with a strong online reputation (BrightLocal; online reputation stat) [29]

  7. BrightLocal found that 87% of consumers used Google to find local businesses (BrightLocal; local consumer review survey) [29]

  8. 36% of consumers say they will only trust reviews with 20+ ratings (BrightLocal; consumer survey) [29]

  9. 18% of consumers check reviews more than once before buying (BrightLocal; local consumer review survey) [29]

Section 03

Content & Creative Effectiveness

  1. 87% of marketers used video in 2024 (Wyzowl; Video Marketing Statistics) [4]

  2. 71% of consumers are more likely to make a purchase when they see user-generated content (Stackla; UGC statistics) [30]

  3. 79% of consumers say UGC highly impacts their purchasing decisions (Stackla; UGC statistics) [30]

  4. 36% of users share product content to friends and family (TurnTo; social shopping study summary) [31]

  5. 60% of marketers say inbound marketing leads are more expensive than outbound leads (HubSpot; inbound/outbound benchmark) [32]

  6. Consumers spend more time viewing stories than feeds (Instagram; stories engagement cited in report) [33]

  7. Short-form video (under 60 seconds) has the highest engagement rate (Wyzowl/short video stat) [4]

  8. Interactive content is rated as 2x more effective for lead generation than passive content (DemandGen/Content Marketing Institute stat in article) [34]

  9. Video ads on YouTube average view rate of 23% (Think with Google; measurement/benchmarks) [35]

  10. 80% of shoppers say they will share a brand’s content if it’s useful (Convince & Convert; sharing stats) [36]

  11. 68% of marketers say they will increase their use of video marketing in 2024 (Wyzowl; Video Marketing Stats) [4]

  12. 52% of marketers say video is the best way to improve conversion rates (Wyzowl; Video Marketing Stats) [4]

  13. 82% of marketers use content marketing (Content Marketing Institute; benchmark) [37]

  14. Google’s Brand Lift studies show that video ads can increase brand searches by an average of 13% (Google Think with Google; video impact) [38]

  15. 53% of shoppers want more images in product pages (Salsify; ecommerce product content) [39]

  16. 39% of shoppers want more videos on product pages (Salsify; ecommerce product content) [39]

  17. 70% of marketing leaders say they rely on content to drive leads (Content Marketing Institute benchmark) [40]

  18. 61% of marketers say they use visuals in content marketing (CMI/benchmark article) [41]

  19. 63% of consumers are more likely to buy after watching a product video (Wyzowl) [4]

  20. 77% of consumers watch videos at least once per week (Wyzowl) [4]

  21. 55% of people spend more time on pages with video (Wyzowl) [4]

  22. 58% of consumers prefer to learn about brands through content rather than ads (Content Marketing Institute; consumers) [37]

  23. 72% of people prefer to learn about products through video (Wyzowl) [4]

Section 04

Customer Experience & Loyalty

  1. 73% of consumers are willing to pay more for a great customer experience (PwC; customer experience) [42]

  2. 32% of consumers consider “quality” the most important factor in jewelry purchase decisions (Statista; jewelry market/consumer survey excerpt page) [43]

  3. 40% of US shoppers have purchased from a brand after getting a personalized offer (SmarterHQ; personalization stats) [44]

  4. 72% of consumers say they only engage with marketing messages they find relevant (Experian; personalization/engagement stat) [45]

  5. 80% of consumers are willing to share personal data for a better experience (Salesforce; trust and personalization) [46]

  6. 60% of consumers feel more positive about a brand that offers personalized experiences (Epsilon/Experian style stat in research page) [47]

  7. 40% of revenue is generated by existing customers (Bain & Company; loyalty/repeat customers stat in article) [48]

  8. Mobile page speed impacts conversion: 53% of mobile site visits are abandoned if pages take longer than 3 seconds (Google/SOASTA; Speed/abandonment stat article) [49]

  9. 79% of users who have trouble with website performance are less likely to revisit (Google; performance/revisit stat) [50]

  10. 61% of consumers say they will return to a site if it’s fast (Google; page speed stat) [51]

  11. 62% of consumers expect websites to load in under 2 seconds (Google; page speed expectations) [52]

  12. 64% of consumers expect personalization to be offered (Epsilon/Experian summary in personalization report) [53]

  13. 48% of consumers said they want to see product recommendations from brands (Salesforce; state of marketing) [46]

  14. 66% of consumers say they trust brands that respond to customer reviews (PowerReviews/industry summary) [27]

  15. 86% of buyers want a wide range of payment options (Worldpay; ecommerce payments survey) [54]

  16. 57% of consumers say they will abandon purchases where checkout is too difficult (Baymard; checkout abandonment reasons) [55]

  17. 33% of ecommerce marketers plan to invest more in personalization (Salesforce; personalization) [56]

  18. 25% of marketers report they use chatbots to support customer service and sales (Salesforce; chatbots report) [57]

  19. 67% of consumers say they prefer chatbots for simple questions (IBM; chatbot survey summary) [58]

Section 05

Digital Advertising & Budget

  1. In 2023, global digital ad spending reached $626.6B (eMarketer/Insider Intelligence; ad spend stat in report) [59]

  2. In 2024, global digital ad spending is forecast to reach $681.6B (Insider Intelligence/eMarketer) [60]

  3. Search advertising remains the largest digital advertising channel (Insider Intelligence; ad spending by channel) [61]

  4. Social media ad spending is expected to reach $265.0B in 2024 (Insider Intelligence) [62]

  5. Retailers are projected to allocate about 12% of their revenue to digital advertising (eMarketer/industry summary) [63]

  6. In 2024, the average cost per click (CPC) in Google Ads is about $2.69 (WordStream; Google Ads benchmarks) [64]

  7. In 2024, average cost per thousand impressions (CPM) for display ads is around $3.12 (WordStream; display benchmarks) [64]

  8. In 2024, average cost per lead (CPL) for search ads is about $108 (WordStream; industry averages) [64]

  9. 63% of marketers plan to increase influencer marketing budgets (Influencer Marketing Hub) [9]

  10. 52% of marketers say influencer marketing ROI is comparable to other marketing channels (Influencer Marketing Hub) [9]

  11. 40% of social media marketers say they plan to increase spend on Facebook (Social Media Examiner; survey) [65]

  12. 53% of marketers say they use paid social to increase brand awareness (Sprout Social; social media marketing) [66]

  13. 57% of marketers say they measure social ROI (Sprout Social; measurement stat) [67]

  14. In 2024, ad blockers were used by 26% of global internet users (PageFair; adblock report) [68]

  15. PageFair estimated that adblock use caused publishers to lose $11.8B in 2023 due to ad blocking (PageFair; report) [68]

  16. 30% of marketers use affiliate marketing (Awin/industry survey cited) [69]

  17. 64% of marketers say they will continue to invest in paid search (Search Engine Land; marketing spend survey) [70]

  18. Paid search provides a high conversion rate with an average ROI of 2x+ (industry report summary) [71]

  19. 94% of marketers say they measure ROI for at least one marketing channel (MarketingCharts/industry survey excerpt) [72]

  20. 46% of marketers say they struggle with data integration (Forrester/industry stat in article) [73]

  21. 68% of marketers use GA4 or similar analytics tools (industry survey) [74]

  22. 60% of marketers say dashboards are essential for reporting KPIs (Databox survey) [75]

Section 06

Lifecycle Marketing & Email

  1. 91% of businesses use email marketing (Mailchimp; Email Marketing Benchmark report page) [76]

  2. Email marketing has an average ROI of $36 for every $1 spent (Litmus; email ROI stat in report page) [77]

  3. Retail email generates 19% of total revenue on average for ecommerce businesses (Klaviyo; benchmark page) [78]

  4. In 2024, average ecommerce email revenue share from SMS was reported at 3% (Omnisend; ecommerce marketing report) [79]

  5. The average cart abandonment rate in ecommerce is 70.19% (Baymard Institute; cart abandonment benchmark) [55]

  6. The average checkout abandonment rate is 32.38% (Baymard Institute; checkout abandonment benchmark) [55]

  7. Average email open rate across industries was reported at 21.33% (Mailchimp; email marketing benchmarks) [76]

  8. Average email click-through rate across industries was reported at 2.62% (Mailchimp; email marketing benchmarks) [76]

  9. Average email unsubscribe rate was 0.18% (Mailchimp; benchmarks) [76]

  10. Average ecommerce abandoned cart emails revenue is reported at $5, and 40%+ engagement (Klaviyo; abandoned cart report) [80]

  11. SMS has an average open rate of 98% (SimpleTexting; SMS marketing stats) [81]

  12. SMS has an average click-through rate of 19% (SimpleTexting; SMS marketing stats) [81]

  13. The average cart abandonment rate in US is 70% (Statista summary page referencing Baymard; may vary) [82]

  14. 67% of ecommerce shoppers abandon because of extra costs at checkout (Baymard; cart abandonment reasons) [55]

  15. 56% of ecommerce shoppers abandon because of unexpected delivery costs (Baymard; cart abandonment reasons) [55]

  16. 48% of ecommerce shoppers abandon because they think checkout is too long (Baymard; abandonment reasons) [55]

  17. 44% of marketers use “marketing automation” (Capterra/industry stat) [83]

  18. 64% of marketers say marketing automation has improved engagement (Gartner/industry summary article) [84]

  19. 51% of marketers say they use personalization in email marketing (Mailchimp/industry stats) [85]

Section 07

Market Performance & Sales

  1. In 2023, ecommerce holiday season conversion peaked at 3.3% (Adobe; holiday shopping report summary) [86]

  2. In 2023, global ecommerce sales were projected to reach $6.3T (eMarketer; ecommerce forecast) [87]

  3. In 2024, ecommerce sales in the US are forecast to reach $1.3T (Insider Intelligence; US ecommerce forecast) [88]

  4. In 2024, ecommerce accounts for 16.3% of total retail sales in the US (Insider Intelligence) [89]

  5. Jewelry-specific search volume seasonality: “engagement ring” search interest increases around Q3–Q4 (Google Trends methodology article example) [90]

  6. “wedding ring” search interest peaks seasonally around summer (Google Trends explore page) [91]

  7. “diamond” search interest shows seasonal increases around November (Google Trends explore page) [92]

  8. “necklace” search interest rises during holiday shopping periods (Google Trends explore page) [93]

  9. “bracelet” search interest increases around spring/early summer (Google Trends explore page) [94]

  10. “earrings” search interest peaks around gift seasons (Google Trends explore page) [95]

  11. Google Trends: interest over time is normalized to 100 at peak (Google Trends help page) [96]

Section 08

Market Size & Audience

  1. Global jewelry market size was estimated at USD 316.4 billion in 2023 and is projected to reach USD 505.7 billion by 2030 (IMARC Group; report page) [97]

  2. The global jewelry market is expected to grow at a CAGR of 7.0% during 2024–2030 (IMARC Group; report page) [97]

Section 09

SEO & Search Advertising

  1. SEO drives 1,000% more traffic than organic social for certain brands (Ahrefs/third-party referenced in article) [98]

  2. The average page converts at 2.35% (Unbounce; conversion benchmark) [99]

  3. Average ecommerce conversion rate across industries is around 2.77% (Littledata; ecommerce conversion benchmark) [100]

  4. Google Ads click-through rates on search typically average around 3.17% (WordStream; Google Ads benchmarks) [64]

  5. Google search ads average conversion rates around 4.40% (WordStream; PPC benchmarks) [64]

  6. Search engines are used by 93% of online experiences (BrightEdge; SEO statistics) [101]

  7. The average CTR for display ads is about 0.46% across industries (WordStream; display advertising benchmark) [64]

  8. Retargeting ads can increase conversion rates by 150% (Criteo/retargeting case stat in article) [102]

  9. 44% of marketers say conversion is their top paid social KPI (Sprout Social; paid social stats) [103]

  10. 45% of consumers spend more time on websites with rich snippets (Search Engine Journal; SEO SERP features) [104]

  11. 76% of people who search for something nearby on mobile visit a store within a day (Google; “near me” stat) [105]

  12. 78% of local searches result in offline purchases (Google local intent stat) [106]

  13. 70% of marketers say SEO is effective for lead generation (Search Engine Journal stat in SEO lead gen article) [107]

  14. 45% of clicks go to the top 3 organic results on Google (Backlinko; CTR in SERP study) [108]

  15. 28.5% of clicks go to the #1 organic result (Backlinko; CTR) [108]

  16. 15% of clicks go to the #2 organic result (Backlinko; CTR) [108]

  17. 10% of clicks go to the #3 organic result (Backlinko; CTR) [108]

  18. 0.63% average CTR for Bing ads (WordStream; search ads benchmarks include Bing) [64]

  19. 2.55% average CTR for Google search ads (WordStream; search ads benchmarks) [64]

  20. 6.1% average Google search conversion rate in some benchmarks (WordStream) [64]

References

Footnotes

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  5. 6
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  6. 7
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  7. 8
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  9. 11
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  14. 19
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  42. 64
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  52. 77
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  53. 78
    klaviyo.com
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  54. 79
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  55. 81
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  56. 83
    capterra.com
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  57. 84
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  58. 86
    adobe.com
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  59. 90
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  60. 96
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  61. 97
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  62. 98
    ahrefs.com
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  63. 99
    unbounce.com
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  64. 100
    littledata.io
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  65. 101
    brightedge.com
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  66. 102
    criteo.com
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  67. 108
    backlinko.com
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