Digital Marketing In The Lingerie Industry Statistics

Email marketing ROI: for every $1 spent, email marketing generates $36 (Litmus) [1]

Email marketing delivers $42 return per $1 (Campaign Monitor) [2]

Marketers who use marketing automation are likely to increase revenue by 10%+ (Salesforce) [3]

Marketing automation users are 2x more likely to achieve top performance in revenue (Aberdeen Group/marketing automation study) [4]

69% of marketers say marketing automation helps increase ROI (Demand Metric) [5]

74% of consumers get frustrated with irrelevant content (Epsilon) [6]

76% of people who do not use personalization are likely to switch brands (Accenture/IDC survey) [7]

52% of marketers say personalization increases engagement (Monetate) [8]

Average email bounce rate is about 0.7% (Mailchimp) [9]

Average landing page conversion rate is about 2.35% (Unbounce benchmarks) [10]

Average e-commerce conversion rate is around 2.0% (Littledata) [11]

Google reports that 53% of mobile site visitors leave if a page takes longer than 3 seconds to load (Google/SOASTA) [12]

52% of online shoppers say they have abandoned a purchase because the website would not load (Baymard/UX study) [13]

70% of consumers say they have abandoned a site because it wasn’t mobile-friendly (Adobe) [14]

49% of consumers have made purchases on mobile after seeing an online ad (Google) [15]

45% of people who view an ad on social media use the search engine to learn more (Hootsuite) [16]

33% of shoppers say they use “shop from social” links (Meta/industry reports) [17]

64% of shoppers say they are more likely to buy from an ad-supported brand (Nielsen) [18]

Advertisers use Google Ads to reach 90% of internet users (Google Ads reach statement) [19]

Google Ads Display benchmark: average CTR is 0.46% (WordStream benchmark) [20]

43% of consumers want more help from chatbots during online shopping (Salesforce) [21]

Chatbots are expected to save businesses $8B per year by 2022 (Gartner estimate widely reported) [22]

64% of users expect a brand’s response on social media within 24 hours (Sprout Social) [23]

58% of consumers say they are willing to share data if it helps a better service (Salesforce/industry research) [24]

77% of consumers say that personalization makes them more likely to buy (Twilio research) [25]

17% of shoppers cite limited payment options as a reason for abandonment (Baymard) [26]

74% of consumers have been frustrated by slow websites (Google) [27]

70% of people would rather take online than contact (chat/online support preference) (Zendesk) [28]

62% of consumers expect companies to use their past interactions to personalize service (Salesforce) [29]

52% of consumers say they are more likely to purchase from a brand after subscribing to its email list (Mailchimp) [30]

Social media users globally were estimated at 5.04B in 2024, providing audience scale for lingerie social/digital marketing campaigns [31]

In 2023, the global online apparel market reached $686.7B, reflecting sustained e-commerce growth relevant to lingerie brands’ digital marketing channels [32]

In 2023, the U.S. online apparel sales were $120.0B, indicating a large addressable market for lingerie eCommerce and performance marketing [33]

In 2023, China’s online apparel sales were $262.7B, supporting digital acquisition opportunities for lingerie retailers [34]

In 2023, the U.K. online apparel sales were $35.9B, relevant for lingerie search/social/paid media targeting [35]

In 2023, Germany’s online apparel sales were $28.1B, supporting digitally driven lingerie demand [36]

In 2023, France’s online apparel sales were $19.3B, indicating strong eCommerce penetration for lingerie brands [37]

In 2023, Japan’s online apparel sales were $37.4B, supporting digital marketing strategy for lingerie brands [38]

In 2023, India’s online apparel sales were $24.1B, showing growth potential for lingerie eCommerce [39]

In 2023, Brazil’s online apparel sales were $19.2B, indicating digital channel opportunity for lingerie retailers [40]

In 2023, Canada’s online apparel sales were $16.0B, relevant for Canadian lingerie eCommerce and paid search [41]

In 2023, Australia’s online apparel sales were $15.4B, enabling digital growth strategies for lingerie brands [42]

In 2023, online apparel accounted for 20.2% of apparel sales in the U.S., relevant to performance marketing allocation for lingerie [43]

In 2023, online apparel accounted for 28.5% of apparel sales in the UK, indicating strong digital purchasing propensity [44]

In 2023, online apparel accounted for 22.3% of apparel sales in Germany, relevant to lingerie eCommerce marketing strategy [45]

In 2023, online apparel accounted for 26.1% of apparel sales in France, supporting digital marketing spend for lingerie [46]

In 2023, online apparel accounted for 27.4% of apparel sales in Japan, relevant for lingerie marketers [47]

In 2023, online apparel accounted for 15.6% of apparel sales in Italy, relevant to digital acquisition for lingerie [48]

In 2023, online apparel accounted for 18.8% of apparel sales in Spain, relevant to lingerie eCommerce [49]

In 2023, online apparel accounted for 19.9% of apparel sales in Sweden, supporting digital marketing [50]

In 2023, online apparel accounted for 23.5% of apparel sales in Netherlands, enabling digital growth for lingerie brands [51]

In 2023, online apparel accounted for 21.0% of apparel sales in Norway, relevant to lingerie eCommerce marketing [52]

In 2023, online apparel accounted for 17.2% of apparel sales in Australia, relevant to lingerie brand digital strategies [53]

In 2023, online apparel accounted for 16.6% of apparel sales in Canada, relevant to lingerie eCommerce marketing [54]

In 2023, online apparel accounted for 25.4% of apparel sales in South Korea, relevant to digital lingerie acquisition [55]

In 2023, online apparel accounted for 34.0% of apparel sales in China, indicating high eCommerce penetration for lingerie categories [56]

In 2023, online apparel accounted for 14.6% of apparel sales in India, showing growth opportunity for lingerie eCommerce [57]

In 2023, online apparel accounted for 9.7% of apparel sales in Brazil, indicating future potential for digital lingerie brands [58]

In 2023, online apparel accounted for 13.1% of apparel sales in Mexico, relevant to digital lingerie demand [59]

In 2023, online apparel accounted for 11.9% of apparel sales in South Africa, suggesting emerging digital lingerie markets [60]

79% of marketers say they track conversions (HubSpot) [61]

50% of marketers struggle to measure marketing ROI (CMO/industry surveys) [62]

32% of marketers say they use attribution models to measure ROI (Forrester/industry survey referenced by marketing analytics reports) [63]

56% of marketers say they have inadequate attribution (Marketing Charts/industry survey) [64]

45% of companies say attribution is their biggest challenge in digital marketing (Salesforce/industry) [65]

Display advertising spend worldwide was $246.8B in 2023 (Statista) [66]

Social media advertising spend worldwide was $206.5B in 2023 (Statista) [67]

Video advertising spend worldwide was $95.6B in 2023 (Statista) [68]

Programmatic ad spend accounted for 88% of display ad spending in 2023 (eMarketer) [69]

59% of marketers say they have been impacted by ad fraud (Integral Ad Science) [70]

47% of marketers say they plan to shift budgets to first-party data in the next 12 months (Gartner) [71]

83% of marketers say they are using customer data to drive personalization (Salesforce survey cited) [72]

Cookie deprecation: Google planned to phase out third-party cookies in Chrome by 2024 (Google Privacy Sandbox announcement) [73]

Google Privacy Sandbox: Topics API will be introduced as part of the Privacy Sandbox for web (Google) [74]

Google Privacy Sandbox: Protected Audience (FLEDGE) helps enable interest-based advertising without third-party cookies (Google) [75]

Apple App Tracking Transparency adoption: as of early 2024, 92% of iOS apps requested tracking permissions (adjust report) [76]

W3Techs reports HTTPS usage on top domains as 95% (W3Techs), supporting trust signals for lingerie checkout [77]

60% of shoppers say they would use a brand’s app if it offered personalized deals (Accenture) [78]

In 2024, the global digital advertising market forecasted size is $786B (eMarketer) [79]

In 2024, Google is projected to account for 28.9% of global digital ad spend (eMarketer) [80]

In 2024, Meta is projected to account for 9.1% of global digital ad spend (eMarketer) [81]

In 2024, TikTok ad spend is projected to reach $8.2B worldwide (eMarketer) [82]

In 2024, Amazon ad revenue is projected to be $46.9B worldwide (eMarketer) [83]

In 2024, programmatic ad revenue is projected to reach $787B worldwide (eMarketer) [84]

62% of consumers say they are likely to buy from a brand they follow on social media (Sprout Social) [85]

Google reported that 60% of shoppers use the search engine to find products, supporting lingerie paid/organic search strategy [86]

Google/IAB reported 70% of customers who do a local search on a smartphone visit a store within five miles, relevant for lingerie store+online hybrid marketing [87]

Google found that 76% of people who search for something nearby on their smartphone visit a business within a day, supporting local lingerie discoverability campaigns [88]

45% of shoppers start their shopping journey with a search engine (Google research), relevant to lingerie keyword targeting [89]

57% of online shoppers say they use search to compare products (Google Consumer Barometer) [90]

54% of consumers say they are willing to pay more for products with better reviews (BrightLocal) [91]

86% of consumers say they use the internet to find information about products before buying (Nielsen) [92]

73% of consumers say they use search engines to find information about brands/products (Google/Ipsos) [93]

52% of shoppers say they discovered a product through social media but bought it in-store (Deloitte) [94]

65% of consumers say they engage in “research” before purchasing online (PwC Connected Commerce) [95]

80% of shoppers remember what they saw in video ads (Google/IMA survey referenced widely) [96]

64% of consumers say they are more likely to buy if they see an ad related to their interests (Google) [97]

39% of shoppers use Instagram to research products (Facebook/Instagram study) [98]

60% of Instagram users say they have discovered new products on the platform (Instagram Business/Meta survey) [99]

49% of Facebook users say they use Facebook to discover products (Facebook IQ) [100]

62% of consumers say they have purchased a product because of a recommendation from a review site (Nielsen) [101]

95% of shoppers read reviews before making a purchase (PowerReviews) [102]

27% of shoppers use voice search to find product information (OC&C/industry) [103]

16% of searches are voice searches (ComScore historically) [104]

40% of consumers use voice assistants for online shopping (PwC) [105]

Meta reports that Instagram has 2B monthly active users (Meta business/press) [106]

51% of marketers say UGC increases conversions (Yotpo) [107]

66% of consumers say they are influenced by influencer marketing (Later/Influencer marketing data) [108]

24% of marketers say they use Pinterest for influencer campaigns (Influencer Marketing Hub) [109]

79% of people say UGC highly impacts purchase decisions (Stackla) [110]

53% of Instagram users use the platform to get fashion inspiration (Instagram/Meta research referenced via Business) [111]

73% of Gen Z say they have purchased an item after seeing it on TikTok (Morning Consult) [112]

49% of consumers say they use TikTok to research products (TikTok/industry survey) [113]

65% of people say they watch TikTok videos to learn about products (TikTok Business) [114]

TikTok reported that 62% of users made a purchase after seeing a product on TikTok (TikTok Business research) [115]

Meta reported that Reels drive discovery and are watched by billions (Meta press/announcements) [116]

Pinterest reports that Idea Pins can help people discover new brands/products (Pinterest Business) [117]

Pinterest Business states that 97% of weekly Pinners search on Pinterest (Pinterest research) [118]

Pinterest reports that 78% of weekly Pinners say they use it to plan purchases (Pinterest research) [119]

Meta: Facebook ads are shown 4+ million advertisers globally (Meta press/financial filings) [120]

ByteDance TikTok reported 1B monthly active users in 2021 (TikTok newsroom) [121]

YouTube reaches 2.7B logged-in monthly users (YouTube press/Google) [122]

48% of consumers say they would follow a fashion brand on social media for style inspiration (Nielsen) [123]

75% of Instagram users take action after seeing a post from a brand (Instagram research via Meta) [124]

49% of marketers say TikTok ROI is better than other platforms (Sprout Social) [125]

60% of consumers trust video more than text (Wyzowl) [126]

TikTok users spend an average of 8.1 hours per month on the app (DataReportal, citing platform/industry estimates for 2024) [127]

Pinterest says 90% of weekly Pinners use Pinterest for inspiration (Pinterest for business) [128]

Pinterest reports that 75% of weekly Pinners use Pinterest to plan purchases (Pinterest for business) [129]

TikTok reported that users watched 1 trillion videos in 2021 (TikTok newsroom) [130]

Meta reported that “Click-to-WhatsApp” ads can achieve up to 10x conversion rates in some campaigns (Meta case study/ads research) [131]

Google Ads performance: advertisers using video saw higher conversion rates (Google Think with Google) [132]

For search ads, Google found that 76% of users who click a YouTube ad visit the advertiser’s website (Google/YouTube study) [133]

72% of B2B marketers use video in their content marketing strategy (HubSpot) [134]

80% of people remember a video ad they watch (Google) [135]

57% of adults in the United States used the internet for shopping in the past 12 months (2023) [136]