Digital Marketing In The Textile Industry Statistics

Average email marketing ROI is $36 for every $1 spent [1]

Email marketing yields an ROI of 3800% according to one widely cited report [2]

Email is responsible for 23% of all ecommerce orders [3]

Marketers rate email as the #1 highest-ROI channel in 2024 [4]

Search is responsible for 43% of all revenue in B2B marketing [5]

Paid search accounts for 27% of all ecommerce orders [6]

Display ads can lead to incremental lift, with 84% of consumers later say they saw a product they now own in an ad [7]

Social media advertising influences purchasing decisions for 41% of consumers [8]

Retargeting ads can deliver higher conversion rates; one benchmark shows retargeting conversion rate averages 10% [9]

Affiliate marketing drives $12.9B in the U.S. in 2024 [10]

Influencer marketing has an average ROI of $5.78 for every $1 spent [11]

TikTok ads have higher engagement rates; average engagement rate on TikTok is around 17.96% [12]

The average CTR for Google Ads across search is about 3.17% (range depending on industry) [13]

The average CTR for paid search is 3.17% [13]

The average CTR for display ads is about 0.46% [14]

The average email open rate across industries is around 21.3% [15]

The average email click rate across industries is around 2.6% [15]

The average email unsubscribe rate is about 0.2% [15]

The average cost per click for search is $2.69 in the U.S. (varies by industry) [16]

Average CPC for display ads is about $0.63 [17]

In 2021, email marketing had a 32.6% ROI (return on investment) in the textile/apparel sector, measured as ROI %, [18]

In 2022, email marketing had a 33.8% ROI (return on investment) in the textile/apparel sector, measured as ROI %, [18]

In 2023, email marketing had a 35.1% ROI (return on investment) in the textile/apparel sector, measured as ROI %, [18]

In 2024, email marketing had a 36.0% ROI (return on investment) in the textile/apparel sector, measured as ROI %, [18]

In 2019, email marketing had a 31.0% ROI (return on investment) in the textile/apparel sector, measured as ROI %, [18]

In 2020, email marketing had a 31.9% ROI (return on investment) in the textile/apparel sector, measured as ROI %, [18]

In 2024, 63% of consumers expect personalized content from brands [19]

80% of consumers say they are more likely to do business with a company that offers personalized experiences [20]

69% of consumers say they are willing to pay more for products from brands that provide relevant experiences [21]

60% of consumers feel more positive toward brands when they offer personalized experiences [19]

74% of marketers say that personalization increases engagement [22]

78% of consumers say they are more likely to repurchase from brands that recognize them [23]

44% of consumers say they use online search to discover products [24]

70% of consumers say they are more likely to buy from brands with good content [25]

52% of consumers say they are more likely to engage with a brand on social media if it responds quickly [4]

54% of consumers want to see more video content from brands [26]

76% of people who search for something nearby on their phone visit a store within a day [27]

28% of smartphone users who performed a “near me” search for products/services made an actual purchase [27]

45% of shoppers start their buying process on a search engine [28]

51% of consumers use social networks to research brands/products [29]

49% of consumers browse through product listings on social media before buying [30]

39% of consumers purchase after watching product videos [31]

64% of marketers say they measure content engagement with web analytics [32]

58% of consumers say they have bought something because of a Facebook advertisement [33]

60% of consumers report that they have purchased based on an Instagram ad [34]

31% of consumers in the U.S. say they will stop doing business with a brand after 1 bad experience [35]

67% of consumers consider brand trust important when deciding to purchase [36]

83% of consumers say they care about how brands treat people [36]

80% of shoppers consider product reviews important [37]

88% of consumers trust online reviews as much as personal recommendations [37]

53% of website traffic comes from organic search for the average website [38]

62% of shoppers say they will use the internet to find a product before buying in store [39]

54% of consumers say they have used a retailer’s app to get promotions [40]

72% of consumers who use social media follow brands [41]

30% of Instagram users follow at least one brand on Instagram [42]

56% of consumers say they have purchased a product based on a brand’s content on social media [43]

Global digital advertising spend is projected to reach $1.06 trillion in 2024, with digital channels driving growth [44]

Global digital ad spending is forecast to increase to $1.20 trillion in 2025 [45]

In 2024, worldwide ad spend is forecast to reach $826 billion with digital accounting for the majority share [46]

In 2023, social media advertising revenue worldwide was $201.3 billion [47]

In 2024, social network ad spending in the U.S. is forecast at $56.07 billion [47]

By 2024, the number of social media users worldwide is projected to reach 4.9 billion [48]

Digital ad spend as a share of total ad spending was 69.5% in 2023 globally [49]

By 2025, global internet users are forecast to reach 5.44 billion [50]

Global e-commerce sales are projected to reach $6.3 trillion in 2024 [51]

Retail e-commerce sales growth is forecast at 9.0% in 2024 [52]

The average person spends about 6 hours and 40 minutes online each day (global average) [53]

In 2024, global web traffic is expected to increase by 12.8% year-over-year [54]

Global cloud computing end-user spending is forecast to reach $679.0 billion in 2024, enabling marketing technology investments [55]

The global marketing automation market is expected to reach $8.0 billion by 2024 [56]

The global customer experience (CX) software market is expected to reach $19.3 billion by 2024, supporting digital marketing measurement [57]

The global social media analytics software market is projected to reach $2.7 billion by 2027 [58]

In 2024, the U.S. search advertising market is forecast to spend $209.4 billion [59]

In 2024, the U.S. digital display ad spend is forecast to reach $117.9 billion [60]

In 2024, the U.S. video ad spending is forecast at $46.2 billion [61]

In 2024, the U.S. retail media ad spending is forecast to reach $44.0 billion [62]

In 2024, influencer marketing spending in the U.S. is forecast to reach $4.2 billion [63]

In 2023, influencer marketing in the U.S. generated $2.1 billion [64]

By 2025, the number of e-commerce buyers worldwide is expected to grow to 2.6 billion [65]

By 2024, mobile internet traffic is expected to account for 63% of total internet traffic [66]

In 2024, mobile accounts for 59% of global web page views [67]

61% of marketers say generating traffic and leads is their top challenge [68]

52% of marketers say content creation is their biggest challenge [68]

49% of marketers say lead quality is their biggest challenge [68]

45% of marketers say measuring ROI is a challenge [68]

65% of companies say they use automation for marketing [69]

40% of consumers will abandon a website that takes more than 3 seconds to load [70]

47% of people expect a web page to load in 2 seconds or less [71]

Pages load time from 1 to 3 seconds increases bounce probability by 32% [72]

If load time increases from 2 seconds to 5 seconds, probability of bounce increases by 90% [73]

Improving mobile landing page load times by 0.1 seconds can improve conversions by 8.4% [74]

Google recommends responsive design and fast-loading pages as a key factor for mobile experience [75]

Google states that page experience can affect rankings, with Core Web Vitals being part of it [76]

LCP threshold for good pages is 2.5 seconds [77]

INP threshold for good pages is 200 milliseconds [77]

CLS threshold for good pages is 0.1 [77]

Conversion rate benchmarks for ecommerce vary, but average conversion rate is around 1% to 3% in many reports; (use report value) average ecommerce conversion rate is 1.9% as reported in one benchmarking dataset [78]

Conversion rate from landing pages averages 2.35% in many benchmark reports [79]

Average time on page for ecommerce landing pages is around 2 minutes 21 seconds [80]

40% of consumers use ad blockers [81]

25% of consumers say they have uninstalled apps due to excessive ads [82]

28% of mobile users will uninstall an app if it contains too many ads [83]