Digital Marketing In The Watch Industry Statistics

54% of consumers used the internet to research a product before buying it [1]

76% of consumers who search for something online, do so on a mobile device [2]

60% of consumers expect a business to respond within 1 hour of messaging via social media [3]

48% of consumers believe businesses should provide personalized experiences [4]

78% of consumers said they trust online reviews as much as personal recommendations [5]

88% of consumers who search for local businesses on their phone call or visit within 24 hours [6]

22% of consumers purchase a product after viewing a product page [7]

20% of shoppers are influenced by the availability of promotions [8]

35% of consumers make impulse purchases online [9]

49% of consumers are willing to share personal data in exchange for personalization [10]

25% of luxury shoppers use mobile apps to research before buying [11]

15% growth in ecommerce conversion due to personalization [12]

17% of U.S. luxury customers bought online in the last quarter [13]

20% of watch buyers say they use social media to research brands [14]

73% of luxury consumers use smartphone while shopping [15]

40% of luxury shoppers expect fast customer service in online channels [16]

49% of consumers depend on influencer recommendations [17]

61% of consumers trust influencers more than brands [18]

86% of marketers report that influencer marketing has helped them reach new audiences [19]

73% of marketers say their influencer marketing campaigns are effective [19]

30% of marketers say they plan to increase influencer marketing spend [20]

98% of marketers use social media for marketing [21]

43% of marketers use social media to drive lead generation [22]

47% of consumers are influenced by social media when making purchases [23]

38% of consumers follow brands on social media [24]

25% of consumers discover new products through social media [25]

30% of luxury customers engage with social media influencers during purchase research [26]

33% of watch brands use influencer marketing to drive engagement [27]

5.8% average CTR for display ads [28]

1.91% average CTR for search ads [29]

2.62% average CTR for social ads [30]

45% of shoppers use multiple channels during their purchase journey [31]

61% of marketers use paid search [32]

34% of marketers say measurement and attribution are top marketing challenges [33]

74% of marketers use marketing analytics [34]

43% of brands use customer data platforms [35]

63% of marketers say they can’t measure ROI effectively [36]

30% of marketers allocate budget to performance marketing [19]

65% of marketers say data quality is a major challenge [37]

55% of luxury brands invest in paid social advertising [38]

61% of marketers say improving SEO and increasing their organic presence is their top inbound marketing priority [32]

70% of marketers say they use content marketing [39]

60% of marketers are actively working to improve their SEO [32]

41% of B2B marketers say content marketing is critical to their business [40]

52% of internet users have made a purchase after reading a blog [41]

93% of online experiences begin with a search engine [42]

24% of luxury purchase research is done through search engines [43]

52% of shoppers say product reviews impact their purchasing decisions [44]

70% of consumers feel better about a company after reading customer reviews [5]

44% of consumers say they rely on recommendations from friends and family more than other sources [45]

72% of consumers would rather follow a recommendation than a brand ad [46]

90% of consumers say they will read reviews before purchasing [47]

77% of shoppers read product reviews to evaluate whether a product is worth buying [48]

68% of consumers trust online reviews written by other customers [5]

83% of consumers have bought something because of reviews [49]

57% of buyers say they won’t buy without seeing pictures/reviews [50]

40% of shoppers say they want to see UGC before making a purchase [51]

45% of shoppers said product videos helped them make buying decisions [52]

82% of consumers watch video online [53]

88% of marketers use email marketing as a channel [54]

33% of people check email every few hours [55]

42% of marketers say email is their top revenue channel [56]

21% average conversion rate from email [57]

4.2% average email click-through rate [58]

3.1% average email open rate [58]

1 in 3 people open an email to search for content [54]

59% of consumers say marketing emails are a good way to find deals [59]

20% of revenue for ecommerce comes from email marketing [60]

48% of consumers want more video content from brands [53]

39% of consumers prefer to watch videos rather than read [53]

69% of marketers use video in their content marketing [53]

88% of marketers say they’re satisfied with their video marketing results [53]

28% of marketers plan to increase their video marketing investment [53]

36% of consumers engage with brands via loyalty programs [61]

52% of luxury consumers say they are more likely to purchase if they see a brand’s video [53]

53% of mobile users abandon sites that take longer than 3 seconds to load [62]

47% of consumers expect web pages to load in 2 seconds or less [63]

40% of people abandon a website that takes more than 3 seconds to load [64]

57% of consumers will not return to a site that has problems [65]

40% of shoppers decide not to buy if product information is unclear [66]