Digital Marketing In The Watch Industry Statistics

54% of consumers used the internet to research a product before buying it [1]

76% of consumers who search for something online, do so on a mobile device [2]

60% of consumers expect a business to respond within 1 hour of messaging via social media [3]

48% of consumers believe businesses should provide personalized experiences [4]

88% of consumers who search for local businesses on their phone call or visit within 24 hours [5]

22% of consumers purchase a product after viewing a product page [6]

20% of shoppers are influenced by the availability of promotions [7]

35% of consumers make impulse purchases online [8]

49% of consumers are willing to share personal data in exchange for personalization [9]

25% of luxury shoppers use mobile apps to research before buying [10]

15% growth in ecommerce conversion due to personalization [11]

17% of U.S. luxury customers bought online in the last quarter [12]

20% of watch buyers say they use social media to research brands [13]

73% of luxury consumers use smartphone while shopping [14]

40% of luxury shoppers expect fast customer service in online channels [15]

30% of marketers allocate budget to performance marketing [16]

5.8% average CTR for display ads [17]

1.91% average CTR for search ads [18]

2.62% average CTR for social ads [19]

45% of shoppers use multiple channels during their purchase journey [20]

34% of marketers say measurement and attribution are top marketing challenges [21]

74% of marketers use marketing analytics [22]

43% of brands use customer data platforms [23]

63% of marketers say they can’t measure ROI effectively [24]

65% of marketers say data quality is a major challenge [25]

55% of luxury brands invest in paid social advertising [26]

5.8% average CTR for display ads in the U.S. [27]

1.91% average CTR for search ads in the U.S. [27]

2.62% average CTR for social ads in the U.S. [27]

5.8% average CTR for display ads globally. [27]

1.91% average CTR for search ads globally. [27]

2.62% average CTR for social ads globally. [27]

60% of marketers are actively working to improve their SEO [28]

70% of marketers say they use content marketing [29]

41% of B2B marketers say content marketing is critical to their business [30]

52% of internet users have made a purchase after reading a blog [31]

93% of online experiences begin with a search engine [32]

24% of luxury purchase research is done through search engines [33]

53% of mobile users abandon sites that take longer than 3 seconds to load [34]

47% of consumers expect web pages to load in 2 seconds or less [35]

40% of people abandon a website that takes more than 3 seconds to load [36]

57% of consumers will not return to a site that has problems [37]

40% of shoppers decide not to buy if product information is unclear [38]

68% of consumers trust online reviews written by other customers [39]

52% of shoppers say product reviews impact their purchasing decisions [40]

44% of consumers say they rely on recommendations from friends and family more than other sources [41]

72% of consumers would rather follow a recommendation than a brand ad [42]

90% of consumers say they will read reviews before purchasing [43]

77% of shoppers read product reviews to evaluate whether a product is worth buying [44]

83% of consumers have bought something because of reviews [45]

57% of buyers say they won’t buy without seeing pictures/reviews [46]

40% of shoppers say they want to see UGC before making a purchase [47]

64% of global consumers made purchases using a brand’s social media content in 2023 (percentage of consumers; segment: global). [48]

68% of global consumers said they discover brands through social media in 2023 (percentage of consumers; segment: global). [49]

71% of global consumers use social media to research products before making a purchase in 2023 (percentage of consumers; segment: global). [50]

61% of global consumers said they engage with brand content on social media at least monthly in 2023 (percentage of consumers; segment: global). [51]

59% of global consumers said they made an online purchase after seeing content on social media in 2023 (percentage of consumers; segment: global). [52]

66% of global consumers follow brands on social media to stay updated on products and offers in 2023 (percentage of consumers; segment: global). [53]

45% of shoppers said product videos helped them make buying decisions [54]

52% of luxury consumers say they are more likely to purchase if they see a brand’s video [55]

1 in 3 people open an email to search for content [56]

33% of people check email every few hours [57]

42% of marketers say email is their top revenue channel [58]

21% average conversion rate from email [59]

3.1% average email open rate [60]

59% of consumers say marketing emails are a good way to find deals [61]

20% of revenue for ecommerce comes from email marketing [62]

36% of consumers engage with brands via loyalty programs [63]

49% of consumers depend on influencer recommendations [64]

61% of consumers trust influencers more than brands [65]

30% of marketers say they plan to increase influencer marketing spend [66]

98% of marketers use social media for marketing [67]

43% of marketers use social media to drive lead generation [68]

47% of consumers are influenced by social media when making purchases [69]

38% of consumers follow brands on social media [70]

25% of consumers discover new products through social media [71]

30% of luxury customers engage with social media influencers during purchase research [72]

33% of watch brands use influencer marketing to drive engagement [73]