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Digital Transformation In The Accessories Industry Statistics

Accessories firms accelerate digital transformation with AI, cloud, automation, personalization.

Accessories brands are pouring trillions into digital transformation right now, with global spending expected to reach $1.8 trillion in 2024, as AI adoption accelerates from 25% in 2021 to a projected 41% by 2026 and 80% of customer interactions move to AI managed experiences.

Rawshot.ai ResearchApril 19, 202611 min read135 verified sources

Executive Summary

Key Takeaways

  • 01

    Global digital transformation spending will reach $1.8 trillion in 2024

  • 02

    The share of organizations using AI for business processes is projected to rise to 41% by 2026 from 25% in 2021

  • 03

    By 2026, 80% of customer interactions will be managed by AI technologies

  • 04

    In retail, ecommerce accounted for 19.6% of total retail sales in the US in 2023

  • 05

    US ecommerce sales grew 7.6% in 2023 to $1.1T

  • 06

    In the UK, ecommerce accounted for 28.4% of retail sales in 2023

  • 07

    In a 2020 McKinsey survey, only 14% of organizations have scaled analytics capabilities

  • 08

    McKinsey: Supply chain digitization can reduce inventory by 20–50% and increase fill rates by 5–15%

  • 09

    Gartner: By 2023, 70% of enterprises will have implemented a mature plan for API management

  • 10

    Microsoft: In a digital transformation survey, 81% of leaders say they are using data and analytics to transform their business

  • 11

    Microsoft Work Trend Index: 73% of managers say AI tools are already used in their organization

  • 12

    IBM: 35% of organizations are already using AI

  • 13

    IBM: 83% of executives believe AI will be important to their business strategy

  • 14

    World Economic Forum: By 2027, 41% of skills will have changed

  • 15

    World Economic Forum: By 2027, 85 million jobs may be displaced and 97 million new jobs created

Section 01

Consumer, Sales & Channel Impact

  1. In retail, ecommerce accounted for 19.6% of total retail sales in the US in 2023 [1]

  2. US ecommerce sales grew 7.6% in 2023 to $1.1T [2]

  3. In the UK, ecommerce accounted for 28.4% of retail sales in 2023 [3]

  4. Global ecommerce sales are projected to reach $6.3 trillion by 2024 [4]

  5. Shopify: Merchants using Shopify have average conversion rate improvement of 22% [5]

  6. McKinsey: Personalization can deliver 10–30% higher sales and 50–300% higher customer lifetime value [6]

  7. Salesforce: 84% of customers say the experience a company provides is as important as its products [7]

  8. Salesforce: 56% of customers say they will pay more for a better experience [8]

  9. Accenture: 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations [9]

  10. Adobe: 38% of shoppers have left a website due to poor mobile experience [10]

  11. Adobe: 61% of consumers say they will not return to a site after a bad experience [11]

  12. Google/Think with Google: 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load [12]

  13. Google: 59% of users prefer to buy from a site that is fast [13]

  14. McKinsey: Omnichannel shoppers spend 10% more online and 4% more in store than single-channel shoppers [14]

  15. Harvard Business Review: Customers are 4–8% more likely to recommend a brand after a positive experience [15]

  16. Bain & Company: Increasing customer retention by 5% increases profits by 25% to 95% [16]

  17. Nielsen: 92% of consumers trust recommendations from friends and family [17]

  18. Nielsen: 73% of consumers agree that product recommendations from social media influencers are helpful [18]

  19. Shopify: 68% of shoppers say they want a better mobile shopping experience [19]

  20. Klarna: Consumers trust “pay later” options; 54% say it helps them manage spending [20]

  21. Meta: 62% of people are more likely to buy from a brand they have seen on Facebook/Instagram [21]

  22. TikTok: 79% of weekly users discover new products on TikTok [22]

  23. Pinterest: 85% of weekly Pinners say they use Pinterest to plan purchases [23]

  24. eMarketer: Social commerce sales will grow to $80.4B in 2024 in the US [24]

  25. Insider Intelligence: US social commerce sales will total $53.2B in 2023 [25]

  26. Adobe: Companies that use real-time personalization see 2x conversion rates [26]

  27. McKinsey: Digital leaders have 2.5x better cash flow than their peers [27]

  28. Optimizely: 64% of marketers say A/B testing improves conversion rates [28]

Section 02

Market Size & Spend

  1. Global digital transformation spending will reach $1.8 trillion in 2024 [29]

  2. The share of organizations using AI for business processes is projected to rise to 41% by 2026 from 25% in 2021 [30]

  3. By 2026, 80% of customer interactions will be managed by AI technologies [31]

  4. By 2025, 50% of enterprises will use generative AI to improve productivity [32]

  5. Worldwide IT spending is forecast to total $5.1 trillion in 2025 [33]

  6. Global spending on digital transformation solutions is forecast to reach $1.3 trillion by 2025 [34]

  7. In IDC’s 2024 Worldwide Digital Transformation Spending Guide, worldwide spending on digital transformation is forecast to reach $2.0 trillion in 2027 [35]

  8. McKinsey estimates digitization could add $1.7 to $2.2 trillion annually to global banking industry value [36]

  9. McKinsey estimates generative AI could add $2.6 to $4.4 trillion annually across use cases in industries [37]

  10. According to Deloitte, organizations expect to invest 10–15% of revenue in digital transformation [38]

  11. Accenture estimates digital transformation can deliver 30% improvement in productivity [39]

  12. Siemens reports that “digitalization” is a top priority for 74% of respondents in its industrial survey [40]

  13. In a 2023 Deloitte survey, 63% of organizations said they will increase investments in digital transformation [41]

  14. In Gartner’s Digital Transformation Strategies benchmark, 33% of organizations said they have a digital business strategy [42]

  15. By 2024, 25% of large enterprises will have implemented enterprise-wide process automation (hyperautomation) [43]

  16. Gartner: By 2024, 60% of enterprise software sales will use digital-first models [44]

  17. Gartner: By 2025, 75% of organizations will use a cloud-native deployment strategy [45]

  18. Statista: Worldwide cloud spending is projected to total $679.0 billion in 2024 [46]

  19. Statista: Global spending on IT services is forecast to reach $1.6 trillion in 2024 [47]

  20. Statista: Global spending on enterprise software is forecast to reach $760 billion in 2024 [48]

  21. Statista: The global spending on cybersecurity is forecast to reach $188.0 billion in 2023 [49]

  22. Statista: Digital advertising spending worldwide is forecast to reach $667.9 billion in 2024 [50]

  23. McKinsey: Companies that use advanced analytics have 20% higher customer engagement and 10% higher customer satisfaction [51]

  24. Salesforce: 87% of customers expect companies to use customer data to personalize [52]

  25. HubSpot: 61% of marketers say improving SEO and increasing organic traffic is their top inbound marketing priority [53]

  26. Gartner: By 2023, 75% of organizations would have some form of customer journey mapping [54]

  27. World Economic Forum: 10% of global GDP will be stored on blockchain by 2025 [55]

  28. Juniper Research: Mobile wallet transactions will exceed 50 billion annually by 2023 [56]

  29. McKinsey: Digital and analytics capabilities can increase productivity by 0.8% to 1.4% annually [57]

Section 03

Operations, Supply Chain & Manufacturing

  1. In a 2020 McKinsey survey, only 14% of organizations have scaled analytics capabilities [58]

  2. McKinsey: Supply chain digitization can reduce inventory by 20–50% and increase fill rates by 5–15% [59]

  3. Gartner: By 2023, 70% of enterprises will have implemented a mature plan for API management [60]

  4. Gartner: By 2026, 90% of organizations will use real-time supply chain visibility [61]

  5. SAP: 73% of manufacturers say digital transformation is key to improving supply chain performance [62]

  6. IBM: AI in supply chain can reduce logistics costs by 15% [63]

  7. Deloitte: 33% of organizations have adopted IoT to improve operations [64]

  8. Forrester: US firms losing $1.1 trillion due to poor data quality [65]

  9. IBM: RFID can reduce out-of-stocks by 10% [66]

  10. McKinsey: Automated warehouses can reduce material handling costs by 20–50% [67]

  11. Zebra Technologies: 58% of warehouse workers say they spend too much time walking due to inaccurate inventory [68]

  12. Zebra: Inventory inaccuracy leads to increased costs, with organizations losing $1.1M on average per year due to inaccurate inventory counts [69]

  13. Gartner: By 2024, 20% of organizations will use generative AI to improve supply chain planning [70]

  14. Gartner: By 2025, 75% of supply chains will adopt blockchain for traceability [70]

  15. IBM: Global supply chain visibility solutions can reduce costs by 10% and improve on-time delivery by 15% [71]

  16. World Bank: Logistics performance index (LPI) average is 2.74 (2018) [72]

  17. World Bank: LPI ranks top performer country score 4.2 [73]

  18. UNCTAD: Global trade grew by 2.1% in 2022 after a 3.1% decline in 2020 (context for supply chain digitization demand) [74]

  19. McKinsey: Digital product passports can reduce trade compliance costs by up to 30% [75]

  20. Deloitte: IoT adoption in manufacturing can reduce downtime by 30% [76]

  21. PwC: Smart factory initiatives can cut costs by 20% and increase productivity by 25% [77]

  22. Rockwell Automation: Predictive maintenance can reduce downtime by 25–30% [78]

  23. Siemens: Predictive maintenance reduces maintenance costs by up to 25% [79]

  24. Accenture: 20% improvement in operational performance from using analytics and automation [80]

  25. Aberdeen Group (Gartner): Best-in-class organizations reduce inventory costs by 13% via supply chain analytics [81]

Section 04

Risk, ROI, Skills & Sustainability

  1. IBM: 83% of executives believe AI will be important to their business strategy [82]

  2. World Economic Forum: By 2027, 41% of skills will have changed [83]

  3. World Economic Forum: By 2027, 85 million jobs may be displaced and 97 million new jobs created [84]

  4. Gartner: Only 31% of transformation programs succeed [85]

  5. Harvard Business Review: 70% of transformations fail [86]

  6. McKinsey: 70% of change programs fail because of people and change management issues [87]

  7. PMI: 41% of projects fail to deliver intended benefits [88]

  8. PMI: 12% of project budgets are wasted due to poor performance management [89]

  9. KPMG: 45% of organizations say sustainability is integrated into strategy [90]

  10. CDP: 2023 global emissions reporting coverage is 22,000 companies [91]

  11. Gartner: By 2025, 50% of organizations will fail to achieve planned sustainability targets due to data quality issues [92]

  12. Accenture: 68% of consumers consider sustainability when making purchase decisions [93]

  13. Deloitte: 49% of consumers are willing to pay more for sustainable products [94]

  14. NielsenIQ: 73% of global consumers would change their consumption habits to reduce environmental impact [95]

  15. UN Global Compact: 70% of consumers prefer brands that support social responsibility [96]

  16. IEA: Energy efficiency improvements can reduce global energy use by 40% by 2040 (context) [97]

  17. McKinsey: Companies that use advanced digital technologies reduce CO2 emissions intensity by 15% [98]

  18. World Economic Forum: Businesses will need to reskill 44% of workers by 2027 [99]

  19. LinkedIn Workplace Learning Report: 94% of employees would stay longer at a company that invests in their careers [100]

  20. PwC: 79% of CEOs say their organizations are facing an increasing skills gap [101]

  21. Forrester: Organizations that implement automation can achieve up to 30% cost savings [102]

  22. Gartner: Typical ROI for analytics is 3-10x [103]

  23. Bain: Net promoter score improvements of 12 points correlate with 2x growth [104]

  24. IBM: 62% of organizations use analytics for decision-making [105]

  25. World Bank: Global adult literacy rate is 86.3% (2018) [106]

  26. OECD: Percentage of workers with digital skills is 56% in OECD average (varies by year) [107]

  27. Cybersecurity Ventures: Cybercrime will cost $10.5 trillion annually by 2025 [108]

Section 05

Technology Adoption, AI, Data & Cloud

  1. Microsoft: In a digital transformation survey, 81% of leaders say they are using data and analytics to transform their business [109]

  2. Microsoft Work Trend Index: 73% of managers say AI tools are already used in their organization [110]

  3. IBM: 35% of organizations are already using AI [111]

  4. IDC: 65% of organizations are adopting cloud as a primary platform [112]

  5. Gartner: By 2025, 80% of enterprise data will be created and processed outside the traditional data center [113]

  6. Gartner: By 2024, 50% of organizations will have used generative AI in at least one customer-facing interaction [114]

  7. Gartner: By 2026, most major enterprises will have integrated AI into customer operations [115]

  8. Google Cloud: 76% of business leaders say data management is a major challenge [116]

  9. Splunk: 93% of organizations collect machine data [117]

  10. Datadog: Average DORA lead time for changes improved by 24% after adopting CI/CD [118]

  11. Cloudflare: 50% of websites load under 2 seconds on mobile (Core Web Vitals median) [119]

  12. Akamai: 53% of web sessions are abandoned if pages take longer than 3 seconds to load [120]

  13. Verizon: 81% of breaches involve human element [121]

  14. Verizon DBIR 2024: 68% of breaches involved credential compromise [122]

  15. IBM Cost of a Data Breach: average cost is $4.45 million (2023) [123]

  16. IBM: data breach average cost increased by 15% since 2020 [124]

  17. Microsoft Digital Defense Report: 75% of breaches start with phishing [125]

  18. CrowdStrike: 90% of breaches involve credential theft or misuse [126]

  19. NIST: Minimum password length should be at least 8 characters (SP 800-63B guidance) [127]

  20. NIST: Multi-factor authentication blocks 99.9% of account takeovers [128]

  21. W3C: Web Content Accessibility Guidelines (WCAG) has 13 guidelines—enables inclusive digital transformation [129]

  22. OpenAI: GPT-4 technical report reports 70.5% on MMLU (example AI capability) [130]

  23. McKinsey: GenAI could automate 60-70% of tasks in many functions [131]

  24. Gartner: By 2027, 25% of organizations will rely on AI for cyber defense [132]

  25. Snowflake: Data cloud adoption by enterprises: 74% are considering data cloud [133]

  26. Oracle: 89% of CX leaders say they use AI to improve CX [134]

  27. SAP: 73% of organizations plan to use AI for supply chain [135]

References

Footnotes

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  2. 3
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  3. 4
    emarketer.com
    emarketer.com×2
  4. 5
    shopify.com
    shopify.com×2
  5. 6
    mckinsey.com
    mckinsey.com×14
  6. 7
    salesforce.com
    salesforce.com×3
  7. 9
    accenture.com
    accenture.com×4
  8. 10
    business.adobe.com
    business.adobe.com×3
  9. 12
    thinkwithgoogle.com
    thinkwithgoogle.com×2
  10. 15
    hbr.org
    hbr.org×2
  11. 16
    bain.com
    bain.com×2
  12. 17
    nielsen.com
    nielsen.com×3
  13. 20
    klarna.com
    klarna.com
  14. 21
    facebook.com
    facebook.com
  15. 22
    tiktok.com
    tiktok.com
  16. 23
    business.pinterest.com
    business.pinterest.com
  17. 25
    insiderintelligence.com
    insiderintelligence.com
  18. 28
    optimizely.com
    optimizely.com
  19. 29
    gartner.com
    gartner.com×22
  20. 34
    idc.com
    idc.com×3
  21. 38
    www2.deloitte.com
    www2.deloitte.com×5
  22. 40
    new.siemens.com
    new.siemens.com
  23. 46
    statista.com
    statista.com×5
  24. 53
    hubspot.com
    hubspot.com
  25. 55
    www3.weforum.org
    www3.weforum.org
  26. 56
    juniperresearch.com
    juniperresearch.com
  27. 62
    news.sap.com
    news.sap.com
  28. 63
    ibm.com
    ibm.com×8
  29. 68
    zebra.com
    zebra.com×2
  30. 72
    lpi.worldbank.org
    lpi.worldbank.org×2
  31. 74
    unctad.org
    unctad.org
  32. 77
    pwc.com
    pwc.com×2
  33. 78
    rockwellautomation.com
    rockwellautomation.com
  34. 79
    siemens.com
    siemens.com
  35. 83
    weforum.org
    weforum.org×3
  36. 88
    pmi.org
    pmi.org×2
  37. 90
    kpmg.com
    kpmg.com
  38. 91
    cdp.net
    cdp.net
  39. 96
    https://unglobalcompact.org (exact stat page needed)
    https://unglobalcompact.org (exact stat page needed)
  40. 97
    iea.org
    iea.org
  41. 100
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  42. 102
    forrester.com
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  43. 106
    data.worldbank.org
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  44. 107
    stats.oecd.org
    stats.oecd.org
  45. 108
    cybersecurityventures.com
    cybersecurityventures.com
  46. 109
    microsoft.com
    microsoft.com×3
  47. 116
    cloud.google.com
    cloud.google.com
  48. 117
    splunk.com
    splunk.com
  49. 118
    datadoghq.com
    datadoghq.com
  50. 119
    radar.cloudflare.com
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  51. 120
    akamai.com
    akamai.com
  52. 121
    verizon.com
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  53. 126
    crowdstrike.com
    crowdstrike.com
  54. 127
    pages.nist.gov
    pages.nist.gov×2
  55. 129
    w3.org
    w3.org
  56. 130
    arxiv.org
    arxiv.org
  57. 133
    snowflake.com
    snowflake.com
  58. 134
    oracle.com
    oracle.com
  59. 135
    sap.com
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