Digital Transformation In The Fashion Retail Industry Statistics

71% of online shoppers expect to receive shipment updates [1]

44% of consumers will abandon an e-commerce purchase if delivery costs are too high [2]

40% of shoppers want more options for shipping speed [3]

50% of shoppers expect same-day delivery where available [4]

15% decrease in order cancellation with automated replenishment [5]

10-20% inventory reduction via demand forecasting [6]

20% improvement in forecast accuracy using machine learning [7]

35% of retailers are using predictive analytics for demand planning [8]

60% of supply chain leaders use analytics [9]

47% of retailers say out-of-stocks are a major loss driver [10]

4% of retail sales are lost due to out-of-stocks [11]

6% of retail sales are lost to overstock and clearance [12]

85% of retailers plan to invest in supply chain technology [13]

42% of shoppers say they want to check order status themselves [14]

38% of retailers provide in-app tracking [15]

41% of retail customers expect faster shipping [16]

24% of retailers use blockchain for supply chain traceability pilots [17]

60% of consumers want brands to be transparent about sourcing [18]

70% of consumers are willing to pay more for sustainable fashion if claims are verified [19]

38% of fashion customers consider sustainability when making purchases [20]

56% of apparel brands plan to improve sustainability reporting via digital tech [21]

65% of retailers say they want to reduce emissions through better planning [22]

15% faster cycle times in planning with digital systems [23]

40% of retailers use demand forecasting for replenishment [24]

20% improvement in on-time in-full (OTIF) with integrated planning [25]

25% of retailers have deployed WMS or TMS upgrades as part of transformation [26]

10% reduction in delivery lead times with predictive routing [27]

25% improvement in last-mile delivery efficiency with route optimization [28]

12% of retailers use sustainability analytics tools [29]

46% of consumers want carbon footprint info at checkout [30]

57% of retailers expect to invest in AI for customer experience within 12 months [31]

84% of business leaders say AI is important to their organizations’ strategy [32]

60% of retailers plan to implement AI in customer service [33]

52% of retailers expect AI to have a strong impact on their revenue [34]

38% of retailers use AI today [35]

70% of retailers have a digital transformation roadmap [36]

49% of retailers use automation to streamline operations [37]

58% of retailers are investing in automation tools [38]

35% of retailers using automation report reduced labor costs [39]

33% of consumers say automated customer service (chatbots) is convenient [40]

30% of customer service interactions can be handled by chatbots [41]

25% improvement in markdown optimization with AI [42]

49% of retailers cite labor constraints as a barrier to digital transformation [43]

43% of retailers use AI for product recommendations [44]

37% of retailers use AI to optimize pricing [45]

28% of retailers use AI for fraud prevention [46]

25% of retailers use chatbots for customer support [47]

78% of retailers plan to use computer vision in 2020-2022 [48]

16% of retailers have implemented facial recognition for personalization [49]

10-15% productivity increase with mobile workforce management in retail [50]

75% of retailers say digital transformation affects their strategy [51]

30% of retailers use digital merchandising tools for assortments [52]

25% improvement in merchandising productivity with AI [53]

20% reduction in markdowns with AI pricing [54]

15% revenue uplift from optimized assortments [55]

33% of fashion retailers use recommendation engines [56]

28% of retailers are using AI-driven trend forecasting [57]

33% reduction in warehouse labor with warehouse automation [58]

18% of retailers have deployed robotics in warehouses [59]

60% of retailers say automation improves accuracy [60]

77% of retailers say data quality challenges impact personalization efforts [61]

49% of retailers cite difficulty integrating online and offline data [62]

62% of retailers say they lack real-time inventory visibility [63]

45% of retail organizations lack the analytics skills needed [64]

80% of marketers believe data is critical, but only 8% consider it high quality [65]

71% of executives say they need better data governance [66]

53% of retailers say they have siloed data [67]

58% of retailers report that privacy regulations constrain their analytics [68]

46% of retailers plan to improve data integration over the next 12 months [69]

67% of retailers track customer behavior across channels [70]

56% of retailers say lack of customer data prevents growth [71]

41% of retailers have not yet implemented a customer data platform (CDP) [72]

28% of retailers say inventory visibility is their top challenge [73]

30% of retailers have implemented real-time inventory tracking [74]

44% of retailers expect fraud and chargebacks to rise without digital controls [75]

50% of retailers have a dedicated digital transformation team [76]

36% of retail executives say transformation is behind schedule [77]

45% of retail CIOs prioritize integration of legacy systems [78]

26% of retailers use cloud-first strategies for transformation [79]

30% reduction in IT costs after cloud migration for retailers [80]

22% of retailers experienced data breaches [81]

60% of organizations adopt microservices for faster deployments [82]

32% of retailers have implemented a data lake [83]

27% of retailers use a warehouse for analytics [84]

18% of retailers use a CDP as of 2020 [85]

52% of retailers use supplier scorecards digitally [86]

39% of fashion retailers use PLM (product lifecycle management) systems [87]

67% of consumers expect real-time inventory availability [88]

50% of retailers use analytics to manage inventory in near real time [89]

28% of retailers measure customer lifetime value (CLV) digitally [90]

83% of organizations expect IoT to improve operational efficiency [91]

60% of retailers are piloting RFID/IoT for inventory [92]

22% of retailers already use RFID for inventory [93]

15% reduction in inventory shrink with RFID adoption [94]

90% accuracy for RFID inventory tracking [95]

30% improvement in inventory accuracy using RFID systems [96]

48% of retailers are using kiosks in-store to help customers [97]

67% of retail shoppers have used a self-checkout system [98]

29% of shoppers use mobile apps to check in-store inventory [99]

36% of retailers use beacons in stores to send offers [100]

25% of retailers plan to add smart mirrors [101]

20% of fashion retailers use AR for product visualization [102]

74% of shoppers say AR could help them make more confident purchases [103]

21% of shoppers would consider buying using AR features [104]

54% of retailers expect AR to impact sales within 2 years [105]

38% of retailers plan to use voice assistants [106]

50% of consumers are interested in voice shopping for reordering items [107]

70% of retailers will adopt RFID by 2025 [108]

61% of marketers say AR improves customer engagement [87]

24% of retailers use computer vision for inventory counting [109]

70% of shoppers are willing to try wearable tech if it helps shopping [110]

30% of retailers have adopted mobile POS [111]

21% of retailers use digital signage [112]

18% reduction in time to find merchandise with smart systems [113]

15% reduction in checkout time from self-checkout [114]

11% of retailers say AR increased conversion [115]

35% of retailers use RFID for case-level tracking [116]

50% of retailers use barcode scanning in operations [117]

65% of in-store transactions now use mobile payments [111]

73% of consumers expect personalization from retailers [118]

76% of consumers say they would like to receive marketing offers based on their shopping preferences [119]

61% of consumers say they trust product information more when it is personalized [120]

63% of shoppers expect retailers to keep track of their preferences and purchase history [121]

57% of consumers say they want retailers to know their purchase history [122]

78% of customers are more likely to repurchase when personalization is used [123]

79% of consumers have been impacted by a personalized ad they saw online [124]

65% of respondents say they are willing to share personal information in exchange for personalized experiences [125]

52% of fashion consumers have shopped online in the last month [126]

40% of retailers use personalization to increase conversion rate [127]

14% uplift in conversion from personalization [128]

9% increase in revenue from personalization [129]

62% of fashion customers use social media to discover products [130]

30% of shoppers have purchased through social media [131]

50% of retailers say visual search would improve discovery [132]

30% of fashion shoppers use visual search [133]

20% higher average order value from personalized recommendations [134]

74% of consumers are likely to purchase from brands they find online [135]

46% of consumers use search to compare products before purchase [136]

35% of retailers say social commerce is increasing sales [137]

60% of fashion marketers use influencer marketing [138]

27% of retailers attribute growth to social media campaigns [139]

15% reduction in acquisition costs with better personalization [140]

1 in 3 consumers wants retailers to use AI to tailor offers [141]

69% of consumers consider returns policy important when choosing where to shop [142]

73% of consumers want to be able to return items easily [143]

64% of consumers say they are more likely to buy online if returns are free [144]

41% of consumers say they would return more often if returns were easier [145]

80% reduction in time spent on returns processing with automation [146]

24% of retailers have implemented virtual try-on [147]

36% of fashion shoppers are interested in virtual try-on [148]

25% reduction in returns after virtual try-on pilots [149]

20% decrease in return rates from improved size recommendations [150]

44% of returns are due to fit/size issues [151]

33% of shoppers say they return items because they can’t tell how they fit [152]

70% of customers expect to try on items before buying online [153]

15% reduction in returns with better product content and imagery [154]

45% of retailers say digital product content affects conversion [155]

63% of online shoppers expect free returns [156]

24% of fashion returns are resold; remaining are not [111]

12% of online shoppers return purchases [157]

17% increase in e-commerce returns due to more online shopping [158]

8% of revenue lost to returns in fashion e-commerce [159]

23% of retailers say virtual try-on reduced returns [160]

26% of fashion consumers want more accurate sizing tools [161]

45% of online shoppers use sizing charts [162]

29% of consumers are dissatisfied with size charts accuracy [163]

72% of consumers expect size data to be more personalized [164]

88% of consumers expect retailers to provide consistent experiences across channels [165]

70% of shoppers who have a negative experience with a brand are likely to stop shopping with that brand [166]

86% of consumers say the experience a company provides is as important as its products [167]

45% of shoppers use mobile to search for products in-store [168]

34% of consumers have used a retailer’s app to redeem discounts [169]

83% of shoppers say they want to shop with retailers that provide a seamless online and offline experience [170]