Digital Transformation In The Jewelry Industry Statistics
Digital transformation grows jewelry with e-commerce, personalization, AI, AR, resilient supply chains.
Jewelry is no longer just about what sparkles in the display case: with the global market soaring from $334.6 billion in 2022 to a projected $535.0 billion by 2030, and U.S. online jewelry sales hitting $14.7B in 2023, digital transformation is rapidly becoming the difference between browsing and buying, personalization and guesswork, and slow sites and seamless experiences.
Executive Summary
Key Takeaways
- 01
In 2022, the global jewelry market was valued at $334.6 billion
- 02
The global jewelry market is projected to grow to $535.0 billion by 2030
- 03
The global jewelry market is forecast to grow at a CAGR of 6.1% from 2023 to 2030
- 04
The global consumer demand for VR/AR is expected to reach $58.8B in 2023
- 05
The global AR market size is projected to reach $284.3B by 2030
- 06
The global VR market size is projected to reach $86.9B by 2030
- 07
In 2021, global e-commerce sales reached $5.2T
- 08
Global e-commerce sales are projected to reach $8.1T in 2026
- 09
U.S. e-commerce sales were $1.96T in 2023
- 10
In 2023, U.S. retail shrink was $112.1B
- 11
NRF estimated that shrink as a percentage of sales was 1.6% in 2023
- 12
NRF estimated that organized retail crime accounted for 39% of shrink in 2023
- 13
AI can boost productivity by up to 40% across industries (McKinsey estimate)
- 14
McKinsey estimated generative AI could add $2.6T to $4.4T annually to global value across industries
- 15
McKinsey estimated that generative AI could contribute about $200B–$340B to the retail industry annually
Section 01
Customer experience & AI/AR/VR
The global consumer demand for VR/AR is expected to reach $58.8B in 2023 [1]
The global AR market size is projected to reach $284.3B by 2030 [2]
The global VR market size is projected to reach $86.9B by 2030 [3]
McKinsey estimates personalization can deliver 10–30% increases in sales and 10–20% decreases in marketing costs [4]
Salesforce reported 88% of consumers expect experiences to be personalized [5]
Epsilon reported 80% of consumers are more likely to make a purchase when brands offer personalized experiences [6]
Adobe found 38% of customers will stop engaging with a website if images or content load slowly [7]
Google reported that 53% of mobile site visitors abandon if a page takes longer than 3 seconds to load [8]
Akamai reported that 79% of online shoppers who are dissatisfied with website performance are less likely to buy from that site again [9]
Gartner forecasts that by 2025, chatbots will be used for customer service by 85% of customer organizations [10]
Gartner forecasts that by 2024, more than 60% of customer service organizations will use AI for at least one customer service process [11]
Twilio reported that 72% of consumers expect an immediate response from a brand when reaching out to customer support [12]
IBM found that 57% of consumers are willing to pay more for products with personalized recommendations [13]
McKinsey estimated that retailers could reduce forecast error by 20–50% with advanced analytics [14]
In Deloitte’s survey, 56% of respondents use mobile for product discovery before purchase [15]
Bain reported that a 5% increase in retention can increase profits by 25% to 95% [16]
IDC forecasted that spending on augmented and virtual reality (AR/VR) will reach $28.9B in 2023 [17]
Akamai reported that average web performance benchmarks show that improving load times can materially improve conversion (e.g., 2-second page load improves conversion by 10%) [18]
Google reported that 70% of the variance in consumer engagement is due to page speed (commonly cited from Think with Google; summary includes 70% stat) [19]
Section 02
Data & analytics/AI for jewelry transformation
AI can boost productivity by up to 40% across industries (McKinsey estimate) [20]
McKinsey estimated generative AI could add $2.6T to $4.4T annually to global value across industries [20]
McKinsey estimated that generative AI could contribute about $200B–$340B to the retail industry annually [20]
Gartner predicted that by 2024, data quality will account for 30% of organizations’ data management spending [21]
Gartner reported that by 2025, 80% of enterprise data will be processed outside traditional data centers due to edge and cloud adoption [22]
Gartner forecasted that by 2025, 70% of new applications will be developed with AI-based features [23]
IBM reported that organizations using analytics are 2.6x more likely to be profitable [24]
Deloitte found that 49% of executives say AI is already part of their organization’s strategy [25]
SAS reported that 65% of organizations use analytics to drive decision-making [26]
PwC reported that 32% of retail executives consider AI to be among the top 3 priorities [27]
Teradata reported that predictive analytics improves forecast accuracy by 15–20% [28]
Gartner stated that by 2023, chatbots will be handling 25% of customer service interactions [29]
Accenture reported that 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations [30]
Experian found that 80% of consumers say they are more likely to purchase from brands that deliver personalized experiences [31]
IBM reported that 90% of organizations say data is important to their operations [32]
NewVantage Partners reported that 73% of organizations use analytics for competitive advantage [33]
In 2023, 58% of companies implemented data governance frameworks [34]
According to a study, 61% of organizations have a chief data officer or equivalent role [35]
IDC forecasted worldwide spending on AI systems to reach $154.2B in 2023 [36]
Section 03
Digital skills, workforce & change management
In a survey, 85% of businesses said they use cloud for data storage [37]
LinkedIn reported that 59% of L&D professionals expect AI skills to be a key area to invest in [38]
World Economic Forum estimated that 44% of workers’ skills will be disrupted by 2027 [39]
World Economic Forum estimated that 97 million new jobs may be created due to technological and economic shifts by 2027 [39]
World Economic Forum estimated that 23 million jobs may be eliminated by 2027 due to technological and economic shifts [39]
McKinsey found that 30% of occupations can be automated [40]
Gartner predicted that by 2025, 25% of organizations will have created a digital business unit [41]
Gartner forecasted that by 2025, 80% of organizations will have adopted a product-based operating model [42]
PwC reported that 73% of CEOs think it is important to reskill employees [43]
Deloitte found that 94% of executives believe data and analytics skills are important for digital transformation [44]
IBM found that 120 million people will need reskilling due to automation by 2030 (estimate cited in IBM report) [45]
LinkedIn reported that 87% of talent professionals say upskilling is essential [46]
Coursera reported that 76% of learning and development leaders say skills needs are changing quickly [47]
Coursera reported that 74% of respondents say they need to improve employee training to keep up with digital transformation [47]
Adobe reported that 78% of marketers plan to increase their use of generative AI tools [48]
World Economic Forum reported that 54% of employees require reskilling and upskilling due to technology [39]
Microsoft Work Trend Index 2024 reported that 75% of knowledge workers use AI tools at least occasionally [49]
Microsoft Work Trend Index 2024 reported that 79% of knowledge workers feel AI has enhanced their productivity [49]
Section 04
Ecommerce, omnichannel & fulfillment
In 2021, global e-commerce sales reached $5.2T [50]
Global e-commerce sales are projected to reach $8.1T in 2026 [50]
U.S. e-commerce sales were $1.96T in 2023 [51]
U.S. e-commerce sales are projected to reach $2.73T in 2027 [51]
Adobe reported that 27% of online transactions were made on mobile devices in 2023 [52]
Adobe reported that mobile accounted for 44% of total online traffic in 2023 [52]
NRF reported that 2023 holiday season e-commerce sales in the U.S. were $198.1B [53]
NRF reported that omnichannel shoppers have a 30% higher lifetime value than single-channel shoppers [53]
Harvard Business Review found that omnichannel customers spend 4% more in-store and 10% more online than single-channel customers [54]
McKinsey reported that personalization-driven revenue can lead to 10–15% revenue uplift in retail [55]
Shopify reported that 79% of consumers say they will search for a product online before buying in store [56]
Shopify reported that 73% of customers use their phones to scan QR codes in stores [56]
Google reported that 76% of shoppers who search for something nearby on their smartphone visit a store within a day [57]
Google reported that 28% of shoppers who do “near me” search purchase within a day [57]
Salesforce reported that 69% of customers expect brands to use technology to create personalized experiences [58]
IBM reported that 57% of consumers are willing to pay more for a better experience [13]
Optimizely reported that 60% of marketers said they plan to use A/B testing more [59]
Stripe reported that 1 second delay in payment pages can reduce conversion by 20% [60]
Shopify reported that 70% of consumers say it is easier to shop with retailers that have good customer service [61]
Section 05
Market size & digital adoption baseline
In 2022, the global jewelry market was valued at $334.6 billion [62]
The global jewelry market is projected to grow to $535.0 billion by 2030 [62]
The global jewelry market is forecast to grow at a CAGR of 6.1% from 2023 to 2030 [62]
In the U.S., e-commerce sales in jewelry and accessories reached $14.7B in 2023 [63]
In the U.S., e-commerce share of jewelry and accessories sales was 26.2% in 2023 [63]
U.S. jewelry and accessories e-commerce sales grew by 4.1% in 2023 vs 2022 [63]
U.S. jewelry and accessories desktop e-commerce conversion rate was 1.85% in 2023 [64]
U.S. jewelry and accessories mobile e-commerce conversion rate was 1.45% in 2023 [64]
International Data Corporation forecasted worldwide spending on digital transformation to reach $3.4T by 2026 [65]
Gartner reported that global enterprise software spending is expected to reach $676.2B in 2024 [66]
Section 06
Operations, supply chain & security tech
In 2023, U.S. retail shrink was $112.1B [67]
NRF estimated that shrink as a percentage of sales was 1.6% in 2023 [67]
NRF estimated that organized retail crime accounted for 39% of shrink in 2023 [67]
Global retail fraud is forecast to reach $246B in losses in 2023 [68]
Association of Certified Fraud Examiners reported median loss due to fraud was $1.5M [68]
IBM reported that the average cost of a data breach was $4.45M in 2023 [69]
IBM reported the average time to identify a breach was 207 days [69]
IBM reported the average time to contain a breach was 74 days [69]
Forrester reported that automation can reduce operational costs by 30% [70]
McKinsey reported that digitally enabled supply-chain transformations can reduce costs by 15–20% [71]
Gartner reported that by 2026, 60% of supply chain leaders will have adopted AI-based forecasting [72]
Gartner predicted that by 2025, 25% of organizations will have implemented supply-chain control towers [73]
World Economic Forum estimated that blockchain can reduce supply chain costs by 10–20% [74]
Deloitte reported that 94% of surveyed companies said they use or plan to use blockchain [75]
IBM reported that 42% of supply chain leaders cite data inconsistency as a top challenge [76]
SAP reported that 71% of businesses believe sustainability impacts their supply chain [77]
Gartner reported that by 2024, 75% of organizations will use IoT in operations [78]
Gartner predicted that by 2025, 80% of enterprises will have adopted some form of IoT [79]
Verizon’s Data Breach Investigations Report (DBIR) 2023 stated that phishing was involved in 74% of breaches [80]
Verizon DBIR 2023 reported that credentials were used in 26% of incidents [80]
Microsoft found that 2023’s average global cost of cybercrime increased to $8.93T [81]
Microsoft estimated that 43% of cyberattacks target small businesses [81]
In 2022, 64% of small businesses had suffered at least one cyberattack [82]
Gartner predicted worldwide spending on public cloud services would total $675B in 2024 [83]
Gartner predicted that by 2026, 25% of customer service organizations will use AI for quality management [84]
Gartner predicted that by 2025, 80% of organizations will use continuous controls monitoring [85]
IBM stated that the average cost of compliance with GDPR was about $1.46M per company (estimate from IBM analysis) [86]
Identity theft and fraud accounted for 51% of all fraud in the U.S. in 2023 (FTC data) [87]
The FTC reported $10B in identity theft losses in 2023 [87]
References
Footnotes
- 1precedenceresearch.com×3
- 4mckinsey.com×6
- 5salesforce.com×2
- 6epsilon.com
- 7business.adobe.com×2
- 8thinkwithgoogle.com×2
- 9akamai.com×2
- 10gartner.com×17
- 12twilio.com
- 13ibm.com×8
- 15www2.deloitte.com×4
- 16bain.com
- 17idc.com×3
- 19web.dev
- 26sas.com
- 27pwc.com×2
- 28teradata.com
- 30accenture.com
- 31experian.com
- 33newvantage.com
- 35tableau.com
- 37flexera.com
- 38business.linkedin.com×2
- 39weforum.org×2
- 47coursera.org
- 48themarketingdigital.com
- 49microsoft.com×2
- 50statista.com×2
- 53nrf.com×2
- 54hbr.org
- 56shopify.com×2
- 59optimizely.com
- 60stripe.com
- 62fortunebusinessinsights.com
- 63digitalcommerce360.com
- 64shopperapproved.com
- 68acfe.com
- 70forrester.com
- 77news.sap.com
- 80verizon.com
- 87ftc.gov