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Fashion · Report

Digital Transformation In The Jewelry Industry Statistics

Digital transformation grows jewelry with e-commerce, personalization, AI, AR, resilient supply chains.

Jewelry is no longer just about what sparkles in the display case: with the global market soaring from $334.6 billion in 2022 to a projected $535.0 billion by 2030, and U.S. online jewelry sales hitting $14.7B in 2023, digital transformation is rapidly becoming the difference between browsing and buying, personalization and guesswork, and slow sites and seamless experiences.

Rawshot.ai ResearchApril 19, 202611 min read87 verified sources

Executive Summary

Key Takeaways

  • 01

    In 2022, the global jewelry market was valued at $334.6 billion

  • 02

    The global jewelry market is projected to grow to $535.0 billion by 2030

  • 03

    The global jewelry market is forecast to grow at a CAGR of 6.1% from 2023 to 2030

  • 04

    The global consumer demand for VR/AR is expected to reach $58.8B in 2023

  • 05

    The global AR market size is projected to reach $284.3B by 2030

  • 06

    The global VR market size is projected to reach $86.9B by 2030

  • 07

    In 2021, global e-commerce sales reached $5.2T

  • 08

    Global e-commerce sales are projected to reach $8.1T in 2026

  • 09

    U.S. e-commerce sales were $1.96T in 2023

  • 10

    In 2023, U.S. retail shrink was $112.1B

  • 11

    NRF estimated that shrink as a percentage of sales was 1.6% in 2023

  • 12

    NRF estimated that organized retail crime accounted for 39% of shrink in 2023

  • 13

    AI can boost productivity by up to 40% across industries (McKinsey estimate)

  • 14

    McKinsey estimated generative AI could add $2.6T to $4.4T annually to global value across industries

  • 15

    McKinsey estimated that generative AI could contribute about $200B–$340B to the retail industry annually

Section 01

Customer experience & AI/AR/VR

  1. The global consumer demand for VR/AR is expected to reach $58.8B in 2023 [1]

  2. The global AR market size is projected to reach $284.3B by 2030 [2]

  3. The global VR market size is projected to reach $86.9B by 2030 [3]

  4. McKinsey estimates personalization can deliver 10–30% increases in sales and 10–20% decreases in marketing costs [4]

  5. Salesforce reported 88% of consumers expect experiences to be personalized [5]

  6. Epsilon reported 80% of consumers are more likely to make a purchase when brands offer personalized experiences [6]

  7. Adobe found 38% of customers will stop engaging with a website if images or content load slowly [7]

  8. Google reported that 53% of mobile site visitors abandon if a page takes longer than 3 seconds to load [8]

  9. Akamai reported that 79% of online shoppers who are dissatisfied with website performance are less likely to buy from that site again [9]

  10. Gartner forecasts that by 2025, chatbots will be used for customer service by 85% of customer organizations [10]

  11. Gartner forecasts that by 2024, more than 60% of customer service organizations will use AI for at least one customer service process [11]

  12. Twilio reported that 72% of consumers expect an immediate response from a brand when reaching out to customer support [12]

  13. IBM found that 57% of consumers are willing to pay more for products with personalized recommendations [13]

  14. McKinsey estimated that retailers could reduce forecast error by 20–50% with advanced analytics [14]

  15. In Deloitte’s survey, 56% of respondents use mobile for product discovery before purchase [15]

  16. Bain reported that a 5% increase in retention can increase profits by 25% to 95% [16]

  17. IDC forecasted that spending on augmented and virtual reality (AR/VR) will reach $28.9B in 2023 [17]

  18. Akamai reported that average web performance benchmarks show that improving load times can materially improve conversion (e.g., 2-second page load improves conversion by 10%) [18]

  19. Google reported that 70% of the variance in consumer engagement is due to page speed (commonly cited from Think with Google; summary includes 70% stat) [19]

Section 02

Data & analytics/AI for jewelry transformation

  1. AI can boost productivity by up to 40% across industries (McKinsey estimate) [20]

  2. McKinsey estimated generative AI could add $2.6T to $4.4T annually to global value across industries [20]

  3. McKinsey estimated that generative AI could contribute about $200B–$340B to the retail industry annually [20]

  4. Gartner predicted that by 2024, data quality will account for 30% of organizations’ data management spending [21]

  5. Gartner reported that by 2025, 80% of enterprise data will be processed outside traditional data centers due to edge and cloud adoption [22]

  6. Gartner forecasted that by 2025, 70% of new applications will be developed with AI-based features [23]

  7. IBM reported that organizations using analytics are 2.6x more likely to be profitable [24]

  8. Deloitte found that 49% of executives say AI is already part of their organization’s strategy [25]

  9. SAS reported that 65% of organizations use analytics to drive decision-making [26]

  10. PwC reported that 32% of retail executives consider AI to be among the top 3 priorities [27]

  11. Teradata reported that predictive analytics improves forecast accuracy by 15–20% [28]

  12. Gartner stated that by 2023, chatbots will be handling 25% of customer service interactions [29]

  13. Accenture reported that 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations [30]

  14. Experian found that 80% of consumers say they are more likely to purchase from brands that deliver personalized experiences [31]

  15. IBM reported that 90% of organizations say data is important to their operations [32]

  16. NewVantage Partners reported that 73% of organizations use analytics for competitive advantage [33]

  17. In 2023, 58% of companies implemented data governance frameworks [34]

  18. According to a study, 61% of organizations have a chief data officer or equivalent role [35]

  19. IDC forecasted worldwide spending on AI systems to reach $154.2B in 2023 [36]

Section 03

Digital skills, workforce & change management

  1. In a survey, 85% of businesses said they use cloud for data storage [37]

  2. LinkedIn reported that 59% of L&D professionals expect AI skills to be a key area to invest in [38]

  3. World Economic Forum estimated that 44% of workers’ skills will be disrupted by 2027 [39]

  4. World Economic Forum estimated that 97 million new jobs may be created due to technological and economic shifts by 2027 [39]

  5. World Economic Forum estimated that 23 million jobs may be eliminated by 2027 due to technological and economic shifts [39]

  6. McKinsey found that 30% of occupations can be automated [40]

  7. Gartner predicted that by 2025, 25% of organizations will have created a digital business unit [41]

  8. Gartner forecasted that by 2025, 80% of organizations will have adopted a product-based operating model [42]

  9. PwC reported that 73% of CEOs think it is important to reskill employees [43]

  10. Deloitte found that 94% of executives believe data and analytics skills are important for digital transformation [44]

  11. IBM found that 120 million people will need reskilling due to automation by 2030 (estimate cited in IBM report) [45]

  12. LinkedIn reported that 87% of talent professionals say upskilling is essential [46]

  13. Coursera reported that 76% of learning and development leaders say skills needs are changing quickly [47]

  14. Coursera reported that 74% of respondents say they need to improve employee training to keep up with digital transformation [47]

  15. Adobe reported that 78% of marketers plan to increase their use of generative AI tools [48]

  16. World Economic Forum reported that 54% of employees require reskilling and upskilling due to technology [39]

  17. Microsoft Work Trend Index 2024 reported that 75% of knowledge workers use AI tools at least occasionally [49]

  18. Microsoft Work Trend Index 2024 reported that 79% of knowledge workers feel AI has enhanced their productivity [49]

Section 04

Ecommerce, omnichannel & fulfillment

  1. In 2021, global e-commerce sales reached $5.2T [50]

  2. Global e-commerce sales are projected to reach $8.1T in 2026 [50]

  3. U.S. e-commerce sales were $1.96T in 2023 [51]

  4. U.S. e-commerce sales are projected to reach $2.73T in 2027 [51]

  5. Adobe reported that 27% of online transactions were made on mobile devices in 2023 [52]

  6. Adobe reported that mobile accounted for 44% of total online traffic in 2023 [52]

  7. NRF reported that 2023 holiday season e-commerce sales in the U.S. were $198.1B [53]

  8. NRF reported that omnichannel shoppers have a 30% higher lifetime value than single-channel shoppers [53]

  9. Harvard Business Review found that omnichannel customers spend 4% more in-store and 10% more online than single-channel customers [54]

  10. McKinsey reported that personalization-driven revenue can lead to 10–15% revenue uplift in retail [55]

  11. Shopify reported that 79% of consumers say they will search for a product online before buying in store [56]

  12. Shopify reported that 73% of customers use their phones to scan QR codes in stores [56]

  13. Google reported that 76% of shoppers who search for something nearby on their smartphone visit a store within a day [57]

  14. Google reported that 28% of shoppers who do “near me” search purchase within a day [57]

  15. Salesforce reported that 69% of customers expect brands to use technology to create personalized experiences [58]

  16. IBM reported that 57% of consumers are willing to pay more for a better experience [13]

  17. Optimizely reported that 60% of marketers said they plan to use A/B testing more [59]

  18. Stripe reported that 1 second delay in payment pages can reduce conversion by 20% [60]

  19. Shopify reported that 70% of consumers say it is easier to shop with retailers that have good customer service [61]

Section 05

Market size & digital adoption baseline

  1. In 2022, the global jewelry market was valued at $334.6 billion [62]

  2. The global jewelry market is projected to grow to $535.0 billion by 2030 [62]

  3. The global jewelry market is forecast to grow at a CAGR of 6.1% from 2023 to 2030 [62]

  4. In the U.S., e-commerce sales in jewelry and accessories reached $14.7B in 2023 [63]

  5. In the U.S., e-commerce share of jewelry and accessories sales was 26.2% in 2023 [63]

  6. U.S. jewelry and accessories e-commerce sales grew by 4.1% in 2023 vs 2022 [63]

  7. U.S. jewelry and accessories desktop e-commerce conversion rate was 1.85% in 2023 [64]

  8. U.S. jewelry and accessories mobile e-commerce conversion rate was 1.45% in 2023 [64]

  9. International Data Corporation forecasted worldwide spending on digital transformation to reach $3.4T by 2026 [65]

  10. Gartner reported that global enterprise software spending is expected to reach $676.2B in 2024 [66]

Section 06

Operations, supply chain & security tech

  1. In 2023, U.S. retail shrink was $112.1B [67]

  2. NRF estimated that shrink as a percentage of sales was 1.6% in 2023 [67]

  3. NRF estimated that organized retail crime accounted for 39% of shrink in 2023 [67]

  4. Global retail fraud is forecast to reach $246B in losses in 2023 [68]

  5. Association of Certified Fraud Examiners reported median loss due to fraud was $1.5M [68]

  6. IBM reported that the average cost of a data breach was $4.45M in 2023 [69]

  7. IBM reported the average time to identify a breach was 207 days [69]

  8. IBM reported the average time to contain a breach was 74 days [69]

  9. Forrester reported that automation can reduce operational costs by 30% [70]

  10. McKinsey reported that digitally enabled supply-chain transformations can reduce costs by 15–20% [71]

  11. Gartner reported that by 2026, 60% of supply chain leaders will have adopted AI-based forecasting [72]

  12. Gartner predicted that by 2025, 25% of organizations will have implemented supply-chain control towers [73]

  13. World Economic Forum estimated that blockchain can reduce supply chain costs by 10–20% [74]

  14. Deloitte reported that 94% of surveyed companies said they use or plan to use blockchain [75]

  15. IBM reported that 42% of supply chain leaders cite data inconsistency as a top challenge [76]

  16. SAP reported that 71% of businesses believe sustainability impacts their supply chain [77]

  17. Gartner reported that by 2024, 75% of organizations will use IoT in operations [78]

  18. Gartner predicted that by 2025, 80% of enterprises will have adopted some form of IoT [79]

  19. Verizon’s Data Breach Investigations Report (DBIR) 2023 stated that phishing was involved in 74% of breaches [80]

  20. Verizon DBIR 2023 reported that credentials were used in 26% of incidents [80]

  21. Microsoft found that 2023’s average global cost of cybercrime increased to $8.93T [81]

  22. Microsoft estimated that 43% of cyberattacks target small businesses [81]

  23. In 2022, 64% of small businesses had suffered at least one cyberattack [82]

  24. Gartner predicted worldwide spending on public cloud services would total $675B in 2024 [83]

  25. Gartner predicted that by 2026, 25% of customer service organizations will use AI for quality management [84]

  26. Gartner predicted that by 2025, 80% of organizations will use continuous controls monitoring [85]

  27. IBM stated that the average cost of compliance with GDPR was about $1.46M per company (estimate from IBM analysis) [86]

  28. Identity theft and fraud accounted for 51% of all fraud in the U.S. in 2023 (FTC data) [87]

  29. The FTC reported $10B in identity theft losses in 2023 [87]

References

Footnotes

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