Digital Transformation In The Lingerie Industry Statistics

68% of consumers would rather buy from a digitally advanced company than a company with no online presence [1]

73% of customers say valuing their time is very important to them [1]

66% of customers expect companies to use information they already have about them to make shopping easier [1]

57% of consumers say they will not consider a brand with poor mobile performance [2]

45% of online shoppers say they have abandoned a purchase because the website didn’t load fast enough [2]

39% of consumers expect a web page to load in 2 seconds or less [3]

53% of mobile site visitors will leave if a page takes longer than 3 seconds to load [4]

76% of shoppers say they would shop more with retailers who offer mobile-friendly experiences [5]

72% of shoppers who use social media for product discovery say it influences their purchase decisions [6]

37% of consumers use social media to discover new brands/products [7]

79% of consumers who are dissatisfied with a product will take their business to another brand [8]

83% of consumers say they are willing to share data if it provides a better personalized experience [9]

61% of consumers expect personalization based on their browsing and purchasing behavior [10]

49% of consumers say they have changed their purchase decisions based on brand experience [11]

58% of shoppers say they prefer to shop online rather than in-store for convenience [12]

43% of consumers use chatbots to get help with a purchase [13]

40% of consumers expect a real-time response when they ask a question [13]

30% of customers are willing to pay more for products and services from companies that offer a smooth customer journey [10]

52% of shoppers say reviews influence their purchase decisions greatly [14]

70% of consumers say they trust online reviews as much as personal recommendations [14]

34% of consumers will abandon a site if it’s not secure [15]

51% of customers say they have used a retailer’s app while shopping in-store [16]

75% of shoppers expect a retailer’s website to function properly on mobile [10]

60% of shoppers say they expect personalization in their shopping experiences [17]

32% of online shoppers will abandon checkout due to too many steps [18]

27% of shoppers abandon carts because shipping costs are too high [18]

20% of shoppers abandon carts because they can’t find a promo code [18]

16% of shoppers abandon carts because they need to create an account [18]

9% of shoppers abandon carts because their payment is declined [18]

58% of consumers would rather not repeat information across multiple channels [10]

55% of consumers expect consistent experiences across devices [10]

71% of consumers expect a company to provide a consistent experience across all channels [10]

47% of consumers expect companies to deliver on promises made through marketing [10]

64% of consumers say they will become repeat customers after a good customer service experience [19]

62% of consumers have higher expectations after good experiences [19]

53% of customers are influenced by personalization in emails [20]

45% of consumers expect companies to personalize offers [13]

62% of executives report that digital transformation is a top priority in their organization [21]

67% of organizations have moved some workloads to cloud [22]

55% of enterprise apps are now delivered via cloud (estimate) [23]

29% of organizations say they have a mature security program for cloud adoption [24]

43% of companies experienced a data breach in the last 12 months (survey) [15]

Average time to identify a data breach was 207 days (2020 IBM Cost of a Data Breach Report) [25]

Average time to contain a data breach was 70 days (2020 IBM Cost of a Data Breach Report) [25]

Average cost of a data breach was $3.86 million (2020 IBM report) [25]

The global average cost of a data breach in 2023 was $4.45 million (IBM 2023 report) [26]

50% of breaches involved compromised credentials (IBM 2023 report) [26]

60% of organizations reported a cloud security incident (survey) [27]

45% of enterprises say they use zero trust architecture (survey) [28]

80% of cyberattacks are preventable with basic security measures (estimate, Verizon/other) [29]

68% of breaches used stolen credentials (Verizon DBIR) [29]

29% of breaches involved phishing (Verizon DBIR) [29]

22% of organizations don’t back up critical data regularly (survey) [30]

45% of companies are victims of ransomware attacks at least once (survey) [31]

61% of breaches involved vulnerabilities in cloud apps (survey) [32]

74% of organizations use multifactor authentication for some users (survey) [33]

96% of phishing emails evade traditional security and rely on user interaction (Gartner estimate) [34]

90% of organizations have a cloud strategy (survey) [35]

35% of IT spend is on infrastructure and platforms (industry estimate) [23]

18% of organizations are using serverless architectures in production (survey) [36]

25% of organizations use Kubernetes in production (survey) [36]

33% of enterprises have experienced downtime due to infrastructure failures (survey) [22]

49% of organizations cite integration challenges as a major barrier to digital transformation (survey) [10]

37% of respondents say legacy systems are a significant obstacle to digital transformation (survey) [35]

23% of companies rely on manual processes for customer data management (survey) [37]

40% of companies are adopting API-first strategies for integrations (survey) [38]

77% of developers use APIs as part of their work (survey) [39]

58% of organizations plan to increase their cloud spending [23]

73% of companies expect to adopt AI-driven cybersecurity tools (survey) [40]

38% of organizations say identity and access management is their top security investment [41]

45% of business executives say they are using AI in operations [19]

47% of organizations expect AI to improve customer engagement [19]

86% of marketers use marketing automation tools [42]

60% of marketers say marketing automation has improved the performance of their campaigns [43]

72% of marketers say they use data-driven marketing [10]

89% of companies have data governance initiatives (survey) [19]

31% of organizations say they have no data strategy (survey) [44]

69% of consumers will only engage with personalized messaging (according to a Segment report) [45]

80% of marketing managers say that data quality is a major challenge [19]

40% of organizations say their data is not fit for purpose (survey) [19]

67% of organizations have a customer data platform (CDP) or plan to deploy one (survey) [23]

75% of companies say personalization improves revenue (survey) [46]

28% increase in revenue from personalization is possible (estimate) [47]

35% of marketers use customer segmentation for personalization [48]

52% of marketers say they use predictive analytics [49]

56% of retailers leverage advanced analytics for demand forecasting [50]

44% of shoppers say product recommendations influence their purchases [51]

49% of consumers say they have made a purchase based on a recommendation [52]

33% of retailers are investing in personalization technologies [53]

64% of marketing teams use A/B testing [54]

30% of marketers say experimentation is not systematic (survey) [54]

37% of shoppers want personalized product recommendations [13]

55% of marketers say they can’t measure ROI on marketing tech investments (survey) [23]

82% of companies consider data integration a priority (survey) [55]

74% of organizations believe analytics can help reduce waste [56]

42% of companies use machine learning for forecasting [57]

63% of companies say they use data to optimize supply chains [58]

58% of retailers use customer analytics to improve personalization [59]

46% of organizations say their AI projects fail due to lack of data (survey) [59]

70% of data professionals say data quality is the biggest obstacle to AI adoption [60]

24% of global data is “dark data” (estimate) [61]

28% of executives say their industry is moving fast due to digital transformation (survey) [62]

43% of companies state they are investing in retraining employees for digital transformation [62]

38% of companies report digital skills shortages (survey) [63]

76% of executives say they expect to increase investment in employee training and development [58]

59% of organizations say reskilling is required to keep up with new digital technologies [62]

52% of employees feel their organization does not provide enough training for digital skills (survey) [58]

45% of companies say culture is a barrier to digital transformation [35]

31% of digital transformation initiatives fail due to lack of support from leadership (survey) [23]

64% of companies measure digital transformation success with KPIs (survey) [37]

27% of organizations lack a clear digital transformation strategy (survey) [58]

78% of CEOs say data and analytics are critical to their business (survey) [59]

36% of companies cite process automation as key benefit of digital transformation [35]

20% improvement in operating costs is cited as a digital transformation benefit (survey) [37]

12% increase in revenue is cited as a digital transformation benefit (survey) [37]

47% of organizations say digital transformation improves customer experience [23]

39% of organizations say digital transformation improves profitability [23]

62% of organizations report faster decision-making after digitization (survey) [35]

33% of organizations report improved employee productivity due to automation (survey) [35]

55% of companies say they use agile methods in digital projects (survey) [64]

68% of organizations use DevOps for software delivery (survey) [65]

70% of organizations practice continuous integration (survey) [66]

25% of leaders say they have end-to-end workflow automation (survey) [37]

48% of organizations are implementing process mining (survey) [23]

31% of companies say they are using digital twins for operations (survey) [23]

44% of organizations say they are leveraging RPA for back-office automation (survey) [67]

40% of employees interact with digital tools as part of their daily work (survey) [35]

63% of organizations have adopted cloud-based collaboration tools (survey) [68]

52% of organizations say they are modernizing their ERP systems as part of digital transformation [69]

46% of companies report that digital transformation requires changing organizational structure (survey) [35]

29% of companies say they have a dedicated digital transformation team (survey) [23]

41% of companies say customer journey mapping is helping them prioritize digital investments [35]

57% of organizations are using experimentation to improve digital experiences (survey) [54]

24% of companies say they have achieved measurable ROI from their digital transformation (survey) [35]

60% of organizations say they have a customer data strategy (survey) [10]

65% of retail executives say omnichannel is essential to growth [70]

49% of organizations say they need to improve internal data sharing to enable digital transformation (survey) [58]

38% of retailers say they are reorganizing around customer segments as part of digital transformation (survey) [37]

8.9% of global retail sales were online in 2019 (share of ecommerce in total retail) [71]

19.6% of global retail sales were online in 2021 (share of ecommerce in total retail) [71]

4.3% of sales in apparel were online in 2014 (US) [72]

11.4% of sales in apparel were online in 2019 (US) [72]

15.5% of sales in clothing and clothing accessories stores were online in 2020 (US) [72]

22% of consumers expect to order online and pick up in store (BOPIS) at least some of the time [73]

32% of retailers planned to increase investment in omnichannel fulfillment [74]

53% of shoppers say they research products online before buying in-store [75]

58% of shoppers use their phones in-store to check prices and product details [76]

73% of retailers offer shipping to store (BOPIS or ship-from-store) in some form [77]

35% of businesses say supply chain visibility is their #1 priority for digital transformation [78]

50% of companies say they are using IoT for inventory tracking [79]

27% of organizations have implemented RFID tags for inventory [80]

40% reduction in out-of-stocks is possible with RFID in retail [81]

30% of supply chain leaders believe end-to-end visibility is critical to customer service [82]

56% of retailers use data for forecasting demand [83]

62% of retailers expect their supply chain to be more digitally enabled [84]

73% of organizations say they plan to implement or upgrade their e-commerce platforms within the next 12-24 months [34]

25% of online orders are impacted by address verification errors (estimate) [85]

97% of consumers use some form of online research before purchasing [86]

44% of online shoppers say they expect free shipping [87]

28% of shoppers cite delivery speed as a key factor in purchase decisions [88]

24% of shoppers cite delivery cost as a key factor [88]

41% of consumers say they are more likely to purchase if delivery options are shown at checkout [88]

30% of retailers use third-party logistics to support omnichannel fulfillment [22]

39% of retailers say they use robots for warehouse operations (estimate) [89]

31% of shoppers expect same-day delivery [50]

58% of consumers expect two-day delivery or less [22]

45% of consumers are willing to pay a premium for faster delivery [50]

22% of retail organizations are planning to adopt warehouse automation in 2024 (survey) [90]

60% of supply chain leaders say they use transportation management systems (TMS) [91]