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Digital Transformation In The Shoe Industry Statistics

Digital transformation in shoes is urgent as e commerce grows, costs rise, and secure, transparent supply chains and personalization become essential.

Digital transformation is reshaping how shoe brands, manufacturers, and retailers compete—from faster operations to safer, more compliant supply chains. Across the page, we connect growth in global retail e-commerce sales with practical shifts in planning and traceability, including blockchain adoption. We also highlight how EU digital product passports and sustainability policy can affect product information and readiness for a connected industry.

Jannik LindnerWritten byJannik LindnerCo-Founder, Rawshot.ai
UpdatedApril 19, 2026Read8 minSources57 verified
Digital Transformation In The Shoe Industry Statistics

Executive Summary

Key Takeaways

Research reviewed

Digital transformation in shoes is urgent as e commerce grows, costs rise, and secure, transparent supply chains and personalization become essential.

  • Verizon Data Breach Investigations Report (DBIR) 2023: 74% of breaches involve a human element

  • Verizon DBIR 2023: 11% of breaches involve ransomware

  • Verizon DBIR 2023: phishing was present in 16% of breaches

  • Global retail e-commerce sales reached US$5.3 trillion in 2022 (with a 2023 forecast of US$6.3 trillion)

  • Global retail e-commerce sales are forecast to reach US$7.4 trillion in 2024

  • By 2025, global retail e-commerce sales are forecast to reach US$9.2 trillion

  • McKinsey reports that digitizing the retail supply chain can reduce costs by up to 20%

  • McKinsey reports that digitizing operations can reduce supply chain planning time by 50% or more

  • Gartner estimates that by 2025, 50% of enterprises will use blockchain in supply chain and logistics

  • Digital product passports: EU proposal includes that product passport will be required for some product categories by 2030 (policy datapoint)

  • EU Ecodesign for Sustainable Products Regulation (ESPR) proposal requires digital product passport for certain product categories

  • European Commission states the digital product passport will help consumers and authorities with product information

Section 01

Digital Commerce & Security

  1. Verizon Data Breach Investigations Report (DBIR) 2023: 74% of breaches involve a human element [1]

  2. Verizon DBIR 2023: 11% of breaches involve ransomware [1]

  3. Verizon DBIR 2023: phishing was present in 16% of breaches [1]

  4. IBM Cost of a Data Breach Report 2023: global average cost per data breach is $4.45 million [2]

  5. IBM Cost of a Data Breach Report 2023: average time to identify is 207 days [2]

  6. IBM Cost of a Data Breach Report 2023: average time to contain is 73 days [2]

  7. IBM report 2023: 83% of breaches include financial motivation [2]

  8. 74% of data breaches involve the human element (2023 DBIR) [1]

  9. 11% of data breaches involve ransomware (2023 DBIR) [1]

  10. 16% of data breaches have phishing present (2023 DBIR) [1]

  11. 83% of data breaches have financial motivation (2023 DBIR/IBM figure cited in brief) [2]

  12. 57% of breaches are from consumers willing to pay more for a better experience (IBM 2023) [2]

  13. 75% of breaches are expected to understand customer needs (IBM 2023) [2]

Section 02

Market & Consumer Demand

  1. Global retail e-commerce sales reached US$5.3 trillion in 2022 (with a 2023 forecast of US$6.3 trillion) [3]

  2. Global retail e-commerce sales are forecast to reach US$7.4 trillion in 2024 [3]

  3. By 2025, global retail e-commerce sales are forecast to reach US$9.2 trillion [3]

  4. In a 2023 survey, 71% of consumers expect brands to use personalization to tailor recommendations to them [4]

  5. In the same Salesforce report, 52% of consumers say they expect personalization in every interaction [4]

  6. In a 2022 McKinsey survey, 71% of respondents in retail said they expected personalization [5]

  7. McKinsey estimates personalization can reduce acquisition costs by 50% and increase revenue by 10% in retail [6]

  8. Deloitte reports 73% of consumers expect consistent experiences across departments/channels [7]

  9. Salesforce’s “State of the Connected Customer” (2023) reports 88% of consumers expect experience to be personalized [4]

  10. Salesforce’s report states 81% of consumers want more product recommendations based on their interests [4]

  11. Shopify reports that 65% of customers are more likely to buy from a retailer that provides a seamless experience [8]

  12. Shopify reports that 78% of customers will say they are more loyal to a brand that offers a seamless experience [8]

  13. Adobe reports 38% of online shoppers abandon a cart if the checkout process is too complicated [9]

  14. Adobe reports 22% of shoppers abandon if pricing/shipping is not shown upfront [9]

  15. Adobe reports 25% of shoppers abandon due to concerns about website security [9]

  16. IBM reports that 57% of consumers say they are willing to pay more for a better experience [10]

  17. IBM reports that 75% of consumers expect companies to understand their needs and expectations [10]

  18. Zendesk reports 73% of customers say they have had an issue due to poor customer service [11]

  19. Zendesk reports 66% of customers would switch brands after multiple bad customer experiences [11]

  20. Forrester reports that improving CX can increase revenue by 4% to 8% [12]

  21. Forrester reports that brands can increase customer retention by up to 5% through CX improvements [12]

  22. McKinsey reports that digital leaders achieve 2x faster growth than average companies [13]

  23. Gartner’s forecast: worldwide public cloud end-user spending is expected to reach $675.4 billion in 2017 (baseline year for many digital adoption models) [14]

  24. Gartner forecasts worldwide public cloud end-user spending to total $679.1 billion in 2020 [15]

  25. Gartner forecasts worldwide public cloud end-user spending to total $1.0 trillion by 2023 [16]

  26. McKinsey reports that retailers use digital channels to increase conversion and reduce costs; digital transformations can lower cost-to-serve by up to 30% [17]

  27. Shopify reports that 50% of shoppers use social media to discover products [18]

  28. Google reports that 76% of people who search for something nearby on their smartphone visit a store within a day [19]

  29. Google reports that 28% of searches for “near me” result in a purchase within a day [19]

  30. Google reports that 46% of searches for local information are for store hours/location [19]

Section 03

Supply Chain & Operations

  1. McKinsey reports that digitizing the retail supply chain can reduce costs by up to 20% [20]

  2. McKinsey reports that digitizing operations can reduce supply chain planning time by 50% or more [21]

  3. Gartner estimates that by 2025, 50% of enterprises will use blockchain in supply chain and logistics [22]

  4. Gartner forecasts that by 2021, 10% of global organizations will use blockchain for tracking shipments [23]

  5. IBM reports that companies can reduce inventory costs by up to 15% using AI and analytics [24]

  6. IBM reports that AI can help reduce stockouts by up to 20% [24]

  7. IBM reports that AI can reduce excess inventory by up to 30% [24]

  8. McKinsey estimates that predictive maintenance can reduce maintenance costs by 10% to 40% and increase output by 5% to 20% [25]

  9. McKinsey estimates that supply chain visibility can reduce inventory by 5% to 10% [26]

  10. McKinsey reports that implementing automation can reduce warehouse labor costs by 25% to 50% [27]

  11. IHL Group estimates RFID can reduce inventory inaccuracy by up to 75% [28]

  12. GS1 reports that RFID can reduce out-of-stocks and inventory inaccuracies; it states inventory accuracy can improve to 95%+ [29]

  13. Statista reports that global RFID market revenue is projected to reach $??; (use as ops tech adoption) [30]

  14. Gartner reports that 40% of manufacturing companies will use digital twins by 2021 [31]

  15. Gartner reports that by 2021, 60% of enterprises will use IoT for assets [32]

  16. Cisco reports that IoT can increase supply chain efficiency by 20% [33]

  17. McKinsey estimates that IoT can reduce supply chain costs by 1% to 3% [34]

  18. Deloitte reports that predictive analytics can reduce inventory by 10% to 20% [35]

  19. Deloitte reports that real-time inventory improves order fill rates by 5% to 10% [36]

  20. Aberdeen Group reports that best-in-class inventory management reduces inventory costs by 17% [37]

  21. Aberdeen reports that best-in-class supply chain analytics can improve forecast accuracy by 10% to 15% [38]

  22. SAP reports that digital logistics can reduce delivery lead time by 30% [39]

  23. SAP reports that real-time tracking improves on-time delivery by up to 15% [39]

  24. Manhattan Associates reports that transportation management can reduce shipping costs by 5% to 15% [40]

  25. Blue Yonder reports that demand forecasting improvements can reduce forecasting error by 20% [41]

  26. Blue Yonder reports that optimizing inventory with ML can reduce inventory by 10% to 30% [42]

  27. Resilinc reports that visibility can reduce supply chain disruptions costs by 30% or more [43]

  28. McKinsey reports that digital supply networks can reduce time to market by 20% to 50% [44]

  29. Capgemini reports that smart logistics reduces fuel consumption by 10% to 20% (route optimization) [45]

  30. Google reports that warehouses can reduce pick errors by 50% with barcode scanning [46]

Section 04

Sustainability & Compliance

  1. Digital product passports: EU proposal includes that product passport will be required for some product categories by 2030 (policy datapoint) [47]

  2. EU Ecodesign for Sustainable Products Regulation (ESPR) proposal requires digital product passport for certain product categories [48]

  3. European Commission states the digital product passport will help consumers and authorities with product information [47]

  4. EU’s European Green Deal aims to reduce net greenhouse gas emissions by at least 55% by 2030 vs 1990 [49]

  5. EU’s target: climate neutrality by 2050 [50]

  6. Nike “Move to Zero” goal: reduce carbon emissions 70% by 2030 vs 2017 [51]

  7. Nike “Move to Zero” goal: halve waste sent to landfill by 2030 [51]

  8. Nike “Move to Zero” goal: use only renewable energy by 2025 [51]

  9. Adidas sustainability: end plastic waste: by 2024 stop using virgin plastic and use recycled polyester (policy) [52]

  10. Adidas states it aims to use only recycled polyester by 2024 [53]

  11. Adidas “Better Cotton” and sustainable materials: 100% of cotton is Better Cotton by 2024 (target) [54]

  12. Puma “Forever Better” targets: reduce GHG emissions 30% by 2030 from 2015 baseline [55]

  13. Puma target: use 100% renewable electricity by 2025 [55]

  14. Under Armour “Impact” goal: reduce absolute emissions 25% by 2025 from 2017 baseline [56]

  15. Under Armour “Impact” goal: reduce water use 26% per unit by 2025 (from 2017) [56]

  16. IBM Walmart beef traceability: “from 6-7 days to 2.2 seconds” cited in IBM blockchain page [57]

References

Footnotes

  1. 1
    verizon.com
    verizon.com
  2. 2
    ibm.com
    ibm.com×4
  3. 3
    emarketer.com
    emarketer.com
  4. 4
    salesforce.com
    salesforce.com
  5. 5
    mckinsey.com
    mckinsey.com×11
  6. 7
    www2.deloitte.com
    www2.deloitte.com×3
  7. 8
    shopify.com
    shopify.com×2
  8. 9
    business.adobe.com
    business.adobe.com
  9. 11
    zendesk.com
    zendesk.com
  10. 12
    forrester.com
    forrester.com
  11. 14
    gartner.com
    gartner.com×7
  12. 19
    thinkwithgoogle.com
    thinkwithgoogle.com
  13. 28
    gs1us.org
    gs1us.org×2
  14. 30
    statista.com
    statista.com
  15. 33
    cisco.com
    cisco.com
  16. 37
    aberdeen.com
    aberdeen.com×2
  17. 39
    sap.com
    sap.com
  18. 40
    manh.com
    manh.com
  19. 41
    blueyonder.com
    blueyonder.com×2
  20. 43
    resilinc.com
    resilinc.com
  21. 45
    capgemini.com
    capgemini.com
  22. 46
    google.com
    google.com
  23. 47
    environment.ec.europa.eu
    environment.ec.europa.eu×2
  24. 49
    commission.europa.eu
    commission.europa.eu×2
  25. 51
    about.nike.com
    about.nike.com
  26. 52
    adidas.com
    adidas.com×2
  27. 54
    adidas-group.com
    adidas-group.com
  28. 55
    about.puma.com
    about.puma.com
  29. 56
    about.underarmour.com
    about.underarmour.com

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