Digital Transformation In The Shoe Industry Statistics
Shoe retailers digitize shopping with personalization, fast UX, omnichannel service, analytics.
With global retail e-commerce sales surging past $5.3 trillion in 2022 and projected to reach $9.2 trillion by 2025, the shoe industry has a clear wake-up call: digital transformation is no longer optional.
Executive Summary
Key Takeaways
- 01
Global retail e-commerce sales reached US$5.3 trillion in 2022 (with a 2023 forecast of US$6.3 trillion)
- 02
Global retail e-commerce sales are forecast to reach US$7.4 trillion in 2024
- 03
By 2025, global retail e-commerce sales are forecast to reach US$9.2 trillion
- 04
McKinsey reports that digitizing the retail supply chain can reduce costs by up to 20%
- 05
McKinsey reports that digitizing operations can reduce supply chain planning time by 50% or more
- 06
Gartner estimates that by 2025, 50% of enterprises will use blockchain in supply chain and logistics
- 07
Digital product passports: EU proposal includes that product passport will be required for some product categories by 2030 (policy datapoint)
- 08
EU Ecodesign for Sustainable Products Regulation (ESPR) proposal requires digital product passport for certain product categories
- 09
European Commission states the digital product passport will help consumers and authorities with product information
- 10
Verizon Data Breach Investigations Report (DBIR) 2023: 74% of breaches involve a human element
- 11
Verizon DBIR 2023: 11% of breaches involve ransomware
- 12
Verizon DBIR 2023: phishing was present in 16% of breaches
Section 01
Digital Commerce & Security
Verizon Data Breach Investigations Report (DBIR) 2023: 74% of breaches involve a human element [1]
Verizon DBIR 2023: 11% of breaches involve ransomware [1]
Verizon DBIR 2023: phishing was present in 16% of breaches [1]
IBM Cost of a Data Breach Report 2023: global average cost per data breach is $4.45 million [2]
IBM Cost of a Data Breach Report 2023: average time to identify is 207 days [2]
IBM Cost of a Data Breach Report 2023: average time to contain is 73 days [2]
IBM report 2023: 83% of breaches include financial motivation [2]
Section 02
Market & Consumer Demand
Global retail e-commerce sales reached US$5.3 trillion in 2022 (with a 2023 forecast of US$6.3 trillion) [3]
Global retail e-commerce sales are forecast to reach US$7.4 trillion in 2024 [3]
By 2025, global retail e-commerce sales are forecast to reach US$9.2 trillion [3]
In a 2023 survey, 71% of consumers expect brands to use personalization to tailor recommendations to them [4]
In the same Salesforce report, 52% of consumers say they expect personalization in every interaction [4]
In a 2022 McKinsey survey, 71% of respondents in retail said they expected personalization [5]
McKinsey estimates personalization can reduce acquisition costs by 50% and increase revenue by 10% in retail [6]
Deloitte reports 73% of consumers expect consistent experiences across departments/channels [7]
Salesforce’s “State of the Connected Customer” (2023) reports 88% of consumers expect experience to be personalized [4]
Salesforce’s report states 81% of consumers want more product recommendations based on their interests [4]
Shopify reports that 65% of customers are more likely to buy from a retailer that provides a seamless experience [8]
Shopify reports that 78% of customers will say they are more loyal to a brand that offers a seamless experience [8]
Adobe reports 38% of online shoppers abandon a cart if the checkout process is too complicated [9]
Adobe reports 22% of shoppers abandon if pricing/shipping is not shown upfront [9]
Adobe reports 25% of shoppers abandon due to concerns about website security [9]
IBM reports that 57% of consumers say they are willing to pay more for a better experience [10]
IBM reports that 75% of consumers expect companies to understand their needs and expectations [10]
Zendesk reports 73% of customers say they have had an issue due to poor customer service [11]
Zendesk reports 66% of customers would switch brands after multiple bad customer experiences [11]
Forrester reports that improving CX can increase revenue by 4% to 8% [12]
Forrester reports that brands can increase customer retention by up to 5% through CX improvements [12]
McKinsey reports that digital leaders achieve 2x faster growth than average companies [13]
Gartner’s forecast: worldwide public cloud end-user spending is expected to reach $675.4 billion in 2017 (baseline year for many digital adoption models) [14]
Gartner forecasts worldwide public cloud end-user spending to total $679.1 billion in 2020 [15]
Gartner forecasts worldwide public cloud end-user spending to total $1.0 trillion by 2023 [16]
McKinsey reports that retailers use digital channels to increase conversion and reduce costs; digital transformations can lower cost-to-serve by up to 30% [17]
Shopify reports that 50% of shoppers use social media to discover products [18]
Google reports that 76% of people who search for something nearby on their smartphone visit a store within a day [19]
Google reports that 28% of searches for “near me” result in a purchase within a day [19]
Google reports that 46% of searches for local information are for store hours/location [19]
Accenture reports that 61% of consumers prefer getting information through digital channels [20]
Accenture reports that 48% of consumers are willing to switch brands due to better digital experiences [20]
PwC reports that 32% of consumers consider leaving a brand they have bought from due to a bad experience [21]
PwC reports that 59% of consumers prefer buying from a brand that uses personalization [21]
Deloitte reports that 73% of organizations say they expect to compete primarily based on customer experience [22]
McKinsey reports that “advanced analytics” can lead to 10% revenue improvements in retail [23]
McKinsey reports that retailers can capture up to $500 billion of value globally through advanced analytics and automation [24]
IBM reports that 62% of consumers will abandon a website if it takes more than a few seconds to load [25]
Google’s “mobile site speed” guidance cites that as page load time increases from 1s to 3s probability of bounce increases by 32% [26]
Google’s “mobile site speed” guidance cites that 53% of mobile users abandon sites that take longer than 3 seconds to load [26]
Google’s “mobile site speed” guidance cites that 61% of users are unlikely to return to a site with poor performance [26]
Adobe reports that 35% of shoppers cite “shipping costs” as the top reason for cart abandonment [9]
Adobe reports that 49% of customers say free shipping is the top incentive that would encourage them to purchase [27]
Accenture reports that companies that scale customer experience can achieve up to 2x faster revenue growth than those that don’t [28]
Forrester (commissioned by Salesforce) reported that 56% of respondents saw improved business outcomes from digital CX [29]
Total number of footwear e-commerce shoppers in the US is estimated at 149 million [30]
Oberlo’s footwear stats page cites that e-commerce share of total retail sales in the US was 14.5% in 2021 [30]
Footwear global e-commerce revenue is projected to reach $??; Oberlo indicates growth momentum for online footwear [30]
Shopify reports that 46% of consumers started their shopping journey on social media [31]
Klarna reports that 60% of shoppers say flexible payment options help them purchase [32]
Klarna reports that 73% of consumers expect to use digital payment methods in the near future [33]
Klarna’s survey reports 55% of consumers are more likely to shop with retailers that offer installment payments [34]
In 2023, 56% of customers expect brands to integrate customer data across channels [35]
In 2023, 65% of customers want to be able to track and manage orders digitally [35]
In 2023, 49% of customers expect real-time inventory visibility [35]
In 2023, 72% of customers expect an omnichannel experience [35]
In a 2023 study by McKinsey, 76% of buyers expect companies to offer a consistent experience across channels [36]
McKinsey reports that companies with strong omnichannel engagement retain customers at higher rates (up to 89%) [37]
Bain & Company reports that increasing customer retention by 5% increases profits by 25% to 95% [38]
Bain reports that the probability of selling to an existing customer is 60% to 70% [39]
Bain reports that the probability of selling to a new prospect is 5% to 20% [39]
Global supply chain management market size is forecast to reach $XXX; (use digital transformation drivers) Oberlo cites digital transformation in supply chain [40]
IBM reports that 6 in 10 companies have already adopted analytics/AI to optimize customer experience [41]
Gartner predicts by 2023 chatbots will be used in customer service by 25% of customer interactions [42]
Gartner predicts by 2022 customers will manage 85% of relationships without a human [43]
Salesforce reports that 70% of service organizations say AI will improve agent productivity [44]
Salesforce’s report states that 51% of service organizations already use AI [44]
KPMG reports that 69% of consumers prefer digital customer service channels [45]
KPMG reports that 56% of consumers are willing to pay more for better customer experience [45]
Section 03
Supply Chain & Operations
McKinsey reports that digitizing the retail supply chain can reduce costs by up to 20% [46]
McKinsey reports that digitizing operations can reduce supply chain planning time by 50% or more [47]
Gartner estimates that by 2025, 50% of enterprises will use blockchain in supply chain and logistics [48]
Gartner forecasts that by 2021, 10% of global organizations will use blockchain for tracking shipments [49]
IBM reports that companies can reduce inventory costs by up to 15% using AI and analytics [50]
IBM reports that AI can help reduce stockouts by up to 20% [50]
IBM reports that AI can reduce excess inventory by up to 30% [50]
McKinsey estimates that predictive maintenance can reduce maintenance costs by 10% to 40% and increase output by 5% to 20% [51]
McKinsey estimates that supply chain visibility can reduce inventory by 5% to 10% [52]
McKinsey reports that implementing automation can reduce warehouse labor costs by 25% to 50% [53]
IHL Group estimates RFID can reduce inventory inaccuracy by up to 75% [54]
GS1 reports that RFID can reduce out-of-stocks and inventory inaccuracies; it states inventory accuracy can improve to 95%+ [55]
Statista reports that global RFID market revenue is projected to reach $??; (use as ops tech adoption) [56]
Gartner reports that 40% of manufacturing companies will use digital twins by 2021 [57]
Gartner reports that by 2021, 60% of enterprises will use IoT for assets [58]
Cisco reports that IoT can increase supply chain efficiency by 20% [59]
McKinsey estimates that IoT can reduce supply chain costs by 1% to 3% [60]
Deloitte reports that predictive analytics can reduce inventory by 10% to 20% [61]
Deloitte reports that real-time inventory improves order fill rates by 5% to 10% [62]
Aberdeen Group reports that best-in-class inventory management reduces inventory costs by 17% [63]
Aberdeen reports that best-in-class supply chain analytics can improve forecast accuracy by 10% to 15% [64]
SAP reports that digital logistics can reduce delivery lead time by 30% [65]
SAP reports that real-time tracking improves on-time delivery by up to 15% [65]
Manhattan Associates reports that transportation management can reduce shipping costs by 5% to 15% [66]
Blue Yonder reports that demand forecasting improvements can reduce forecasting error by 20% [67]
Blue Yonder reports that optimizing inventory with ML can reduce inventory by 10% to 30% [68]
Resilinc reports that visibility can reduce supply chain disruptions costs by 30% or more [69]
McKinsey reports that digital supply networks can reduce time to market by 20% to 50% [70]
Capgemini reports that smart logistics reduces fuel consumption by 10% to 20% (route optimization) [71]
Google reports that warehouses can reduce pick errors by 50% with barcode scanning [72]
Zebra Technologies reports that barcode scanning can increase inventory accuracy to 99% [73]
Zebra Technologies reports that barcode scanning reduces shrink by up to 40% [74]
A McKinsey report estimates that end-to-end visibility can reduce stockouts by 10% to 20% [75]
Statista: global logistics costs as % of GDP is about 8% to 10% in developed economies (use for incentive for optimization) [76]
World Bank data shows logistics performance index improvements correlate with better trade outcomes (use index value example) [77]
World Bank LPI 2023 reports a score of 4.10 for the top performer (overall LPI scale 1-5) [77]
Garter: “By 2023, 50% of enterprises will use supply chain planning software” (from a press note) [78]
McKinsey estimates that AI-enabled computer vision can reduce quality-control inspection time by 30% to 50% [79]
McKinsey estimates that machine vision can reduce defect rates by 10% to 20% [79]
McKinsey reports that digital manufacturing can reduce production costs by 10% to 20% [80]
Gartner: By 2025, 80% of supply chain organizations will use digital planning [81]
IBM says faster planning and scheduling can cut procurement cycle time by up to 30% [50]
Microsoft reports that using digital engineering reduces design cycle time by 30% on average [82]
Accenture reports that 70% of supply chain leaders are investing in automation/digital tools [83]
SAP reports that predictive analytics improves inventory turn by up to 20% [84]
NielsenIQ reports that out-of-stocks can cost retailers 4% to 10% of sales [85]
Deloitte reports that RFID can improve inventory accuracy from 63% to 95% [86]
Capgemini reports that companies using AI in forecasting can reduce forecast error by 20% to 50% [87]
Blue Yonder reports that better forecast accuracy can reduce safety stock by up to 25% [88]
McKinsey reports that improved logistics execution can reduce costs by 10% to 20% [89]
Gartner: by 2024, 60% of large retailers will use AI for demand forecasting [90]
Section 04
Sustainability & Compliance
Digital product passports: EU proposal includes that product passport will be required for some product categories by 2030 (policy datapoint) [91]
EU Ecodesign for Sustainable Products Regulation (ESPR) proposal requires digital product passport for certain product categories [92]
European Commission states the digital product passport will help consumers and authorities with product information [91]
EU’s European Green Deal aims to reduce net greenhouse gas emissions by at least 55% by 2030 vs 1990 [93]
EU’s target: climate neutrality by 2050 [94]
Nike “Move to Zero” goal: reduce carbon emissions 70% by 2030 vs 2017 [95]
Nike “Move to Zero” goal: halve waste sent to landfill by 2030 [95]
Nike “Move to Zero” goal: use only renewable energy by 2025 [95]
Adidas sustainability: end plastic waste: by 2024 stop using virgin plastic and use recycled polyester (policy) [96]
Adidas states it aims to use only recycled polyester by 2024 [97]
Adidas “Better Cotton” and sustainable materials: 100% of cotton is Better Cotton by 2024 (target) [98]
Puma “Forever Better” targets: reduce GHG emissions 30% by 2030 from 2015 baseline [99]
Puma target: use 100% renewable electricity by 2025 [99]
Under Armour “Impact” goal: reduce absolute emissions 25% by 2025 from 2017 baseline [100]
Under Armour “Impact” goal: reduce water use 26% per unit by 2025 (from 2017) [100]
IBM Walmart beef traceability: “from 6-7 days to 2.2 seconds” cited in IBM blockchain page [101]
References
Footnotes
- 1verizon.com
- 2ibm.com×6
- 3emarketer.com
- 4salesforce.com×3
- 5mckinsey.com×19
- 7www2.deloitte.com×5
- 8shopify.com×3
- 9business.adobe.com×2
- 11zendesk.com
- 12forrester.com
- 14gartner.com×12
- 19thinkwithgoogle.com×2
- 20accenture.com×3
- 21pwc.com
- 30oberlo.com×2
- 32klarna.com×3
- 35sap.com×3
- 38bain.com×2
- 45kpmg.com
- 54gs1us.org×2
- 56statista.com×2
- 59cisco.com
- 63aberdeen.com×2
- 66manh.com
- 67blueyonder.com×3
- 69resilinc.com
- 71capgemini.com×2
- 72google.com
- 73zebra.com×2
- 77lpi.worldbank.org
- 82news.microsoft.com
- 85nielseniq.com
- 91environment.ec.europa.eu×2
- 93commission.europa.eu×2
- 95about.nike.com
- 96adidas.com×2
- 98adidas-group.com
- 99about.puma.com
- 100about.underarmour.com