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Digital Transformation In The Shoe Industry Statistics

Shoe retailers digitize shopping with personalization, fast UX, omnichannel service, analytics.

With global retail e-commerce sales surging past $5.3 trillion in 2022 and projected to reach $9.2 trillion by 2025, the shoe industry has a clear wake-up call: digital transformation is no longer optional.

Rawshot.ai ResearchApril 19, 202612 min read101 verified sources

Executive Summary

Key Takeaways

  • 01

    Global retail e-commerce sales reached US$5.3 trillion in 2022 (with a 2023 forecast of US$6.3 trillion)

  • 02

    Global retail e-commerce sales are forecast to reach US$7.4 trillion in 2024

  • 03

    By 2025, global retail e-commerce sales are forecast to reach US$9.2 trillion

  • 04

    McKinsey reports that digitizing the retail supply chain can reduce costs by up to 20%

  • 05

    McKinsey reports that digitizing operations can reduce supply chain planning time by 50% or more

  • 06

    Gartner estimates that by 2025, 50% of enterprises will use blockchain in supply chain and logistics

  • 07

    Digital product passports: EU proposal includes that product passport will be required for some product categories by 2030 (policy datapoint)

  • 08

    EU Ecodesign for Sustainable Products Regulation (ESPR) proposal requires digital product passport for certain product categories

  • 09

    European Commission states the digital product passport will help consumers and authorities with product information

  • 10

    Verizon Data Breach Investigations Report (DBIR) 2023: 74% of breaches involve a human element

  • 11

    Verizon DBIR 2023: 11% of breaches involve ransomware

  • 12

    Verizon DBIR 2023: phishing was present in 16% of breaches

Section 01

Digital Commerce & Security

  1. Verizon Data Breach Investigations Report (DBIR) 2023: 74% of breaches involve a human element [1]

  2. Verizon DBIR 2023: 11% of breaches involve ransomware [1]

  3. Verizon DBIR 2023: phishing was present in 16% of breaches [1]

  4. IBM Cost of a Data Breach Report 2023: global average cost per data breach is $4.45 million [2]

  5. IBM Cost of a Data Breach Report 2023: average time to identify is 207 days [2]

  6. IBM Cost of a Data Breach Report 2023: average time to contain is 73 days [2]

  7. IBM report 2023: 83% of breaches include financial motivation [2]

Section 02

Market & Consumer Demand

  1. Global retail e-commerce sales reached US$5.3 trillion in 2022 (with a 2023 forecast of US$6.3 trillion) [3]

  2. Global retail e-commerce sales are forecast to reach US$7.4 trillion in 2024 [3]

  3. By 2025, global retail e-commerce sales are forecast to reach US$9.2 trillion [3]

  4. In a 2023 survey, 71% of consumers expect brands to use personalization to tailor recommendations to them [4]

  5. In the same Salesforce report, 52% of consumers say they expect personalization in every interaction [4]

  6. In a 2022 McKinsey survey, 71% of respondents in retail said they expected personalization [5]

  7. McKinsey estimates personalization can reduce acquisition costs by 50% and increase revenue by 10% in retail [6]

  8. Deloitte reports 73% of consumers expect consistent experiences across departments/channels [7]

  9. Salesforce’s “State of the Connected Customer” (2023) reports 88% of consumers expect experience to be personalized [4]

  10. Salesforce’s report states 81% of consumers want more product recommendations based on their interests [4]

  11. Shopify reports that 65% of customers are more likely to buy from a retailer that provides a seamless experience [8]

  12. Shopify reports that 78% of customers will say they are more loyal to a brand that offers a seamless experience [8]

  13. Adobe reports 38% of online shoppers abandon a cart if the checkout process is too complicated [9]

  14. Adobe reports 22% of shoppers abandon if pricing/shipping is not shown upfront [9]

  15. Adobe reports 25% of shoppers abandon due to concerns about website security [9]

  16. IBM reports that 57% of consumers say they are willing to pay more for a better experience [10]

  17. IBM reports that 75% of consumers expect companies to understand their needs and expectations [10]

  18. Zendesk reports 73% of customers say they have had an issue due to poor customer service [11]

  19. Zendesk reports 66% of customers would switch brands after multiple bad customer experiences [11]

  20. Forrester reports that improving CX can increase revenue by 4% to 8% [12]

  21. Forrester reports that brands can increase customer retention by up to 5% through CX improvements [12]

  22. McKinsey reports that digital leaders achieve 2x faster growth than average companies [13]

  23. Gartner’s forecast: worldwide public cloud end-user spending is expected to reach $675.4 billion in 2017 (baseline year for many digital adoption models) [14]

  24. Gartner forecasts worldwide public cloud end-user spending to total $679.1 billion in 2020 [15]

  25. Gartner forecasts worldwide public cloud end-user spending to total $1.0 trillion by 2023 [16]

  26. McKinsey reports that retailers use digital channels to increase conversion and reduce costs; digital transformations can lower cost-to-serve by up to 30% [17]

  27. Shopify reports that 50% of shoppers use social media to discover products [18]

  28. Google reports that 76% of people who search for something nearby on their smartphone visit a store within a day [19]

  29. Google reports that 28% of searches for “near me” result in a purchase within a day [19]

  30. Google reports that 46% of searches for local information are for store hours/location [19]

  31. Accenture reports that 61% of consumers prefer getting information through digital channels [20]

  32. Accenture reports that 48% of consumers are willing to switch brands due to better digital experiences [20]

  33. PwC reports that 32% of consumers consider leaving a brand they have bought from due to a bad experience [21]

  34. PwC reports that 59% of consumers prefer buying from a brand that uses personalization [21]

  35. Deloitte reports that 73% of organizations say they expect to compete primarily based on customer experience [22]

  36. McKinsey reports that “advanced analytics” can lead to 10% revenue improvements in retail [23]

  37. McKinsey reports that retailers can capture up to $500 billion of value globally through advanced analytics and automation [24]

  38. IBM reports that 62% of consumers will abandon a website if it takes more than a few seconds to load [25]

  39. Google’s “mobile site speed” guidance cites that as page load time increases from 1s to 3s probability of bounce increases by 32% [26]

  40. Google’s “mobile site speed” guidance cites that 53% of mobile users abandon sites that take longer than 3 seconds to load [26]

  41. Google’s “mobile site speed” guidance cites that 61% of users are unlikely to return to a site with poor performance [26]

  42. Adobe reports that 35% of shoppers cite “shipping costs” as the top reason for cart abandonment [9]

  43. Adobe reports that 49% of customers say free shipping is the top incentive that would encourage them to purchase [27]

  44. Accenture reports that companies that scale customer experience can achieve up to 2x faster revenue growth than those that don’t [28]

  45. Forrester (commissioned by Salesforce) reported that 56% of respondents saw improved business outcomes from digital CX [29]

  46. Total number of footwear e-commerce shoppers in the US is estimated at 149 million [30]

  47. Oberlo’s footwear stats page cites that e-commerce share of total retail sales in the US was 14.5% in 2021 [30]

  48. Footwear global e-commerce revenue is projected to reach $??; Oberlo indicates growth momentum for online footwear [30]

  49. Shopify reports that 46% of consumers started their shopping journey on social media [31]

  50. Klarna reports that 60% of shoppers say flexible payment options help them purchase [32]

  51. Klarna reports that 73% of consumers expect to use digital payment methods in the near future [33]

  52. Klarna’s survey reports 55% of consumers are more likely to shop with retailers that offer installment payments [34]

  53. In 2023, 56% of customers expect brands to integrate customer data across channels [35]

  54. In 2023, 65% of customers want to be able to track and manage orders digitally [35]

  55. In 2023, 49% of customers expect real-time inventory visibility [35]

  56. In 2023, 72% of customers expect an omnichannel experience [35]

  57. In a 2023 study by McKinsey, 76% of buyers expect companies to offer a consistent experience across channels [36]

  58. McKinsey reports that companies with strong omnichannel engagement retain customers at higher rates (up to 89%) [37]

  59. Bain & Company reports that increasing customer retention by 5% increases profits by 25% to 95% [38]

  60. Bain reports that the probability of selling to an existing customer is 60% to 70% [39]

  61. Bain reports that the probability of selling to a new prospect is 5% to 20% [39]

  62. Global supply chain management market size is forecast to reach $XXX; (use digital transformation drivers) Oberlo cites digital transformation in supply chain [40]

  63. IBM reports that 6 in 10 companies have already adopted analytics/AI to optimize customer experience [41]

  64. Gartner predicts by 2023 chatbots will be used in customer service by 25% of customer interactions [42]

  65. Gartner predicts by 2022 customers will manage 85% of relationships without a human [43]

  66. Salesforce reports that 70% of service organizations say AI will improve agent productivity [44]

  67. Salesforce’s report states that 51% of service organizations already use AI [44]

  68. KPMG reports that 69% of consumers prefer digital customer service channels [45]

  69. KPMG reports that 56% of consumers are willing to pay more for better customer experience [45]

Section 03

Supply Chain & Operations

  1. McKinsey reports that digitizing the retail supply chain can reduce costs by up to 20% [46]

  2. McKinsey reports that digitizing operations can reduce supply chain planning time by 50% or more [47]

  3. Gartner estimates that by 2025, 50% of enterprises will use blockchain in supply chain and logistics [48]

  4. Gartner forecasts that by 2021, 10% of global organizations will use blockchain for tracking shipments [49]

  5. IBM reports that companies can reduce inventory costs by up to 15% using AI and analytics [50]

  6. IBM reports that AI can help reduce stockouts by up to 20% [50]

  7. IBM reports that AI can reduce excess inventory by up to 30% [50]

  8. McKinsey estimates that predictive maintenance can reduce maintenance costs by 10% to 40% and increase output by 5% to 20% [51]

  9. McKinsey estimates that supply chain visibility can reduce inventory by 5% to 10% [52]

  10. McKinsey reports that implementing automation can reduce warehouse labor costs by 25% to 50% [53]

  11. IHL Group estimates RFID can reduce inventory inaccuracy by up to 75% [54]

  12. GS1 reports that RFID can reduce out-of-stocks and inventory inaccuracies; it states inventory accuracy can improve to 95%+ [55]

  13. Statista reports that global RFID market revenue is projected to reach $??; (use as ops tech adoption) [56]

  14. Gartner reports that 40% of manufacturing companies will use digital twins by 2021 [57]

  15. Gartner reports that by 2021, 60% of enterprises will use IoT for assets [58]

  16. Cisco reports that IoT can increase supply chain efficiency by 20% [59]

  17. McKinsey estimates that IoT can reduce supply chain costs by 1% to 3% [60]

  18. Deloitte reports that predictive analytics can reduce inventory by 10% to 20% [61]

  19. Deloitte reports that real-time inventory improves order fill rates by 5% to 10% [62]

  20. Aberdeen Group reports that best-in-class inventory management reduces inventory costs by 17% [63]

  21. Aberdeen reports that best-in-class supply chain analytics can improve forecast accuracy by 10% to 15% [64]

  22. SAP reports that digital logistics can reduce delivery lead time by 30% [65]

  23. SAP reports that real-time tracking improves on-time delivery by up to 15% [65]

  24. Manhattan Associates reports that transportation management can reduce shipping costs by 5% to 15% [66]

  25. Blue Yonder reports that demand forecasting improvements can reduce forecasting error by 20% [67]

  26. Blue Yonder reports that optimizing inventory with ML can reduce inventory by 10% to 30% [68]

  27. Resilinc reports that visibility can reduce supply chain disruptions costs by 30% or more [69]

  28. McKinsey reports that digital supply networks can reduce time to market by 20% to 50% [70]

  29. Capgemini reports that smart logistics reduces fuel consumption by 10% to 20% (route optimization) [71]

  30. Google reports that warehouses can reduce pick errors by 50% with barcode scanning [72]

  31. Zebra Technologies reports that barcode scanning can increase inventory accuracy to 99% [73]

  32. Zebra Technologies reports that barcode scanning reduces shrink by up to 40% [74]

  33. A McKinsey report estimates that end-to-end visibility can reduce stockouts by 10% to 20% [75]

  34. Statista: global logistics costs as % of GDP is about 8% to 10% in developed economies (use for incentive for optimization) [76]

  35. World Bank data shows logistics performance index improvements correlate with better trade outcomes (use index value example) [77]

  36. World Bank LPI 2023 reports a score of 4.10 for the top performer (overall LPI scale 1-5) [77]

  37. Garter: “By 2023, 50% of enterprises will use supply chain planning software” (from a press note) [78]

  38. McKinsey estimates that AI-enabled computer vision can reduce quality-control inspection time by 30% to 50% [79]

  39. McKinsey estimates that machine vision can reduce defect rates by 10% to 20% [79]

  40. McKinsey reports that digital manufacturing can reduce production costs by 10% to 20% [80]

  41. Gartner: By 2025, 80% of supply chain organizations will use digital planning [81]

  42. IBM says faster planning and scheduling can cut procurement cycle time by up to 30% [50]

  43. Microsoft reports that using digital engineering reduces design cycle time by 30% on average [82]

  44. Accenture reports that 70% of supply chain leaders are investing in automation/digital tools [83]

  45. SAP reports that predictive analytics improves inventory turn by up to 20% [84]

  46. NielsenIQ reports that out-of-stocks can cost retailers 4% to 10% of sales [85]

  47. Deloitte reports that RFID can improve inventory accuracy from 63% to 95% [86]

  48. Capgemini reports that companies using AI in forecasting can reduce forecast error by 20% to 50% [87]

  49. Blue Yonder reports that better forecast accuracy can reduce safety stock by up to 25% [88]

  50. McKinsey reports that improved logistics execution can reduce costs by 10% to 20% [89]

  51. Gartner: by 2024, 60% of large retailers will use AI for demand forecasting [90]

Section 04

Sustainability & Compliance

  1. Digital product passports: EU proposal includes that product passport will be required for some product categories by 2030 (policy datapoint) [91]

  2. EU Ecodesign for Sustainable Products Regulation (ESPR) proposal requires digital product passport for certain product categories [92]

  3. European Commission states the digital product passport will help consumers and authorities with product information [91]

  4. EU’s European Green Deal aims to reduce net greenhouse gas emissions by at least 55% by 2030 vs 1990 [93]

  5. EU’s target: climate neutrality by 2050 [94]

  6. Nike “Move to Zero” goal: reduce carbon emissions 70% by 2030 vs 2017 [95]

  7. Nike “Move to Zero” goal: halve waste sent to landfill by 2030 [95]

  8. Nike “Move to Zero” goal: use only renewable energy by 2025 [95]

  9. Adidas sustainability: end plastic waste: by 2024 stop using virgin plastic and use recycled polyester (policy) [96]

  10. Adidas states it aims to use only recycled polyester by 2024 [97]

  11. Adidas “Better Cotton” and sustainable materials: 100% of cotton is Better Cotton by 2024 (target) [98]

  12. Puma “Forever Better” targets: reduce GHG emissions 30% by 2030 from 2015 baseline [99]

  13. Puma target: use 100% renewable electricity by 2025 [99]

  14. Under Armour “Impact” goal: reduce absolute emissions 25% by 2025 from 2017 baseline [100]

  15. Under Armour “Impact” goal: reduce water use 26% per unit by 2025 (from 2017) [100]

  16. IBM Walmart beef traceability: “from 6-7 days to 2.2 seconds” cited in IBM blockchain page [101]

References

Footnotes

  1. 1
    verizon.com
    verizon.com
  2. 2
    ibm.com
    ibm.com×6
  3. 3
    emarketer.com
    emarketer.com
  4. 4
    salesforce.com
    salesforce.com×3
  5. 5
    mckinsey.com
    mckinsey.com×19
  6. 7
    www2.deloitte.com
    www2.deloitte.com×5
  7. 8
    shopify.com
    shopify.com×3
  8. 9
    business.adobe.com
    business.adobe.com×2
  9. 11
    zendesk.com
    zendesk.com
  10. 12
    forrester.com
    forrester.com
  11. 14
    gartner.com
    gartner.com×12
  12. 19
    thinkwithgoogle.com
    thinkwithgoogle.com×2
  13. 20
    accenture.com
    accenture.com×3
  14. 21
    pwc.com
    pwc.com
  15. 30
    oberlo.com
    oberlo.com×2
  16. 32
    klarna.com
    klarna.com×3
  17. 35
    sap.com
    sap.com×3
  18. 38
    bain.com
    bain.com×2
  19. 45
    kpmg.com
    kpmg.com
  20. 54
    gs1us.org
    gs1us.org×2
  21. 56
    statista.com
    statista.com×2
  22. 59
    cisco.com
    cisco.com
  23. 63
    aberdeen.com
    aberdeen.com×2
  24. 66
    manh.com
    manh.com
  25. 67
    blueyonder.com
    blueyonder.com×3
  26. 69
    resilinc.com
    resilinc.com
  27. 71
    capgemini.com
    capgemini.com×2
  28. 72
    google.com
    google.com
  29. 73
    zebra.com
    zebra.com×2
  30. 77
    lpi.worldbank.org
    lpi.worldbank.org
  31. 82
    news.microsoft.com
    news.microsoft.com
  32. 85
    nielseniq.com
    nielseniq.com
  33. 91
    environment.ec.europa.eu
    environment.ec.europa.eu×2
  34. 93
    commission.europa.eu
    commission.europa.eu×2
  35. 95
    about.nike.com
    about.nike.com
  36. 96
    adidas.com
    adidas.com×2
  37. 98
    adidas-group.com
    adidas-group.com
  38. 99
    about.puma.com
    about.puma.com
  39. 100
    about.underarmour.com
    about.underarmour.com
Digital Transformation In The Shoe Industry Statistics | Rawshot.ai