Digital Transformation In The Shoe Industry Statistics
Shoe retailers digitize shopping with personalization, fast UX, omnichannel service, analytics.
With global retail e-commerce sales surging past $5.3 trillion in 2022 and projected to reach $9.2 trillion by 2025, the shoe industry has a clear wake-up call: digital transformation is no longer optional.
Written byJannik LindnerCo-Founder, Rawshot.aiExecutive Summary
Key Takeaways
Shoe retailers digitize shopping with personalization, fast UX, omnichannel service, analytics.
Global retail e-commerce sales reached US$5.3 trillion in 2022 (with a 2023 forecast of US$6.3 trillion)
Global retail e-commerce sales are forecast to reach US$7.4 trillion in 2024
By 2025, global retail e-commerce sales are forecast to reach US$9.2 trillion
McKinsey reports that digitizing the retail supply chain can reduce costs by up to 20%
McKinsey reports that digitizing operations can reduce supply chain planning time by 50% or more
Gartner estimates that by 2025, 50% of enterprises will use blockchain in supply chain and logistics
Digital product passports: EU proposal includes that product passport will be required for some product categories by 2030 (policy datapoint)
EU Ecodesign for Sustainable Products Regulation (ESPR) proposal requires digital product passport for certain product categories
European Commission states the digital product passport will help consumers and authorities with product information
Verizon Data Breach Investigations Report (DBIR) 2023: 74% of breaches involve a human element
Verizon DBIR 2023: 11% of breaches involve ransomware
Verizon DBIR 2023: phishing was present in 16% of breaches
Section 01
Digital Commerce & Security
Verizon Data Breach Investigations Report (DBIR) 2023: 74% of breaches involve a human element [1]
Verizon DBIR 2023: 11% of breaches involve ransomware [1]
Verizon DBIR 2023: phishing was present in 16% of breaches [1]
IBM Cost of a Data Breach Report 2023: global average cost per data breach is $4.45 million [2]
IBM Cost of a Data Breach Report 2023: average time to identify is 207 days [2]
IBM Cost of a Data Breach Report 2023: average time to contain is 73 days [2]
IBM report 2023: 83% of breaches include financial motivation [2]
Section 02
Market & Consumer Demand
Global retail e-commerce sales reached US$5.3 trillion in 2022 (with a 2023 forecast of US$6.3 trillion) [3]
Global retail e-commerce sales are forecast to reach US$7.4 trillion in 2024 [3]
By 2025, global retail e-commerce sales are forecast to reach US$9.2 trillion [3]
In a 2023 survey, 71% of consumers expect brands to use personalization to tailor recommendations to them [4]
In the same Salesforce report, 52% of consumers say they expect personalization in every interaction [4]
In a 2022 McKinsey survey, 71% of respondents in retail said they expected personalization [5]
McKinsey estimates personalization can reduce acquisition costs by 50% and increase revenue by 10% in retail [6]
Deloitte reports 73% of consumers expect consistent experiences across departments/channels [7]
Salesforce’s “State of the Connected Customer” (2023) reports 88% of consumers expect experience to be personalized [4]
Salesforce’s report states 81% of consumers want more product recommendations based on their interests [4]
Shopify reports that 65% of customers are more likely to buy from a retailer that provides a seamless experience [8]
Shopify reports that 78% of customers will say they are more loyal to a brand that offers a seamless experience [8]
Adobe reports 38% of online shoppers abandon a cart if the checkout process is too complicated [9]
Adobe reports 22% of shoppers abandon if pricing/shipping is not shown upfront [9]
Adobe reports 25% of shoppers abandon due to concerns about website security [9]
IBM reports that 57% of consumers say they are willing to pay more for a better experience [10]
IBM reports that 75% of consumers expect companies to understand their needs and expectations [10]
Zendesk reports 73% of customers say they have had an issue due to poor customer service [11]
Zendesk reports 66% of customers would switch brands after multiple bad customer experiences [11]
Forrester reports that improving CX can increase revenue by 4% to 8% [12]
Forrester reports that brands can increase customer retention by up to 5% through CX improvements [12]
McKinsey reports that digital leaders achieve 2x faster growth than average companies [13]
Gartner’s forecast: worldwide public cloud end-user spending is expected to reach $675.4 billion in 2017 (baseline year for many digital adoption models) [14]
Gartner forecasts worldwide public cloud end-user spending to total $679.1 billion in 2020 [15]
Gartner forecasts worldwide public cloud end-user spending to total $1.0 trillion by 2023 [16]
McKinsey reports that retailers use digital channels to increase conversion and reduce costs; digital transformations can lower cost-to-serve by up to 30% [17]
Shopify reports that 50% of shoppers use social media to discover products [18]
Google reports that 76% of people who search for something nearby on their smartphone visit a store within a day [19]
Google reports that 28% of searches for “near me” result in a purchase within a day [19]
Google reports that 46% of searches for local information are for store hours/location [19]
Accenture reports that 61% of consumers prefer getting information through digital channels [20]
Accenture reports that 48% of consumers are willing to switch brands due to better digital experiences [20]
PwC reports that 32% of consumers consider leaving a brand they have bought from due to a bad experience [21]
PwC reports that 59% of consumers prefer buying from a brand that uses personalization [21]
Deloitte reports that 73% of organizations say they expect to compete primarily based on customer experience [22]
McKinsey reports that “advanced analytics” can lead to 10% revenue improvements in retail [23]
McKinsey reports that retailers can capture up to $500 billion of value globally through advanced analytics and automation [24]
IBM reports that 62% of consumers will abandon a website if it takes more than a few seconds to load [25]
Google’s “mobile site speed” guidance cites that as page load time increases from 1s to 3s probability of bounce increases by 32% [26]
Google’s “mobile site speed” guidance cites that 53% of mobile users abandon sites that take longer than 3 seconds to load [26]
Google’s “mobile site speed” guidance cites that 61% of users are unlikely to return to a site with poor performance [26]
Adobe reports that 35% of shoppers cite “shipping costs” as the top reason for cart abandonment [9]
Adobe reports that 49% of customers say free shipping is the top incentive that would encourage them to purchase [27]
Accenture reports that companies that scale customer experience can achieve up to 2x faster revenue growth than those that don’t [28]
Forrester (commissioned by Salesforce) reported that 56% of respondents saw improved business outcomes from digital CX [29]
Total number of footwear e-commerce shoppers in the US is estimated at 149 million [30]
Oberlo’s footwear stats page cites that e-commerce share of total retail sales in the US was 14.5% in 2021 [30]
Footwear global e-commerce revenue is projected to reach $??; Oberlo indicates growth momentum for online footwear [30]
Shopify reports that 46% of consumers started their shopping journey on social media [31]
Klarna reports that 60% of shoppers say flexible payment options help them purchase [32]
Klarna reports that 73% of consumers expect to use digital payment methods in the near future [33]
Klarna’s survey reports 55% of consumers are more likely to shop with retailers that offer installment payments [34]
In 2023, 56% of customers expect brands to integrate customer data across channels [35]
In 2023, 65% of customers want to be able to track and manage orders digitally [35]
In 2023, 49% of customers expect real-time inventory visibility [35]
In 2023, 72% of customers expect an omnichannel experience [35]
In a 2023 study by McKinsey, 76% of buyers expect companies to offer a consistent experience across channels [36]
McKinsey reports that companies with strong omnichannel engagement retain customers at higher rates (up to 89%) [37]
Bain & Company reports that increasing customer retention by 5% increases profits by 25% to 95% [38]
Bain reports that the probability of selling to an existing customer is 60% to 70% [39]
Bain reports that the probability of selling to a new prospect is 5% to 20% [39]
Global supply chain management market size is forecast to reach $XXX; (use digital transformation drivers) Oberlo cites digital transformation in supply chain [40]
IBM reports that 6 in 10 companies have already adopted analytics/AI to optimize customer experience [41]
Gartner predicts by 2023 chatbots will be used in customer service by 25% of customer interactions [42]
Gartner predicts by 2022 customers will manage 85% of relationships without a human [43]
Salesforce reports that 70% of service organizations say AI will improve agent productivity [44]
Salesforce’s report states that 51% of service organizations already use AI [44]
KPMG reports that 69% of consumers prefer digital customer service channels [45]
KPMG reports that 56% of consumers are willing to pay more for better customer experience [45]
Section 03
Supply Chain & Operations
McKinsey reports that digitizing the retail supply chain can reduce costs by up to 20% [46]
McKinsey reports that digitizing operations can reduce supply chain planning time by 50% or more [47]
Gartner estimates that by 2025, 50% of enterprises will use blockchain in supply chain and logistics [48]
Gartner forecasts that by 2021, 10% of global organizations will use blockchain for tracking shipments [49]
IBM reports that companies can reduce inventory costs by up to 15% using AI and analytics [50]
IBM reports that AI can help reduce stockouts by up to 20% [50]
IBM reports that AI can reduce excess inventory by up to 30% [50]
McKinsey estimates that predictive maintenance can reduce maintenance costs by 10% to 40% and increase output by 5% to 20% [51]
McKinsey estimates that supply chain visibility can reduce inventory by 5% to 10% [52]
McKinsey reports that implementing automation can reduce warehouse labor costs by 25% to 50% [53]
IHL Group estimates RFID can reduce inventory inaccuracy by up to 75% [54]
GS1 reports that RFID can reduce out-of-stocks and inventory inaccuracies; it states inventory accuracy can improve to 95%+ [55]
Statista reports that global RFID market revenue is projected to reach $??; (use as ops tech adoption) [56]
Gartner reports that 40% of manufacturing companies will use digital twins by 2021 [57]
Gartner reports that by 2021, 60% of enterprises will use IoT for assets [58]
Cisco reports that IoT can increase supply chain efficiency by 20% [59]
McKinsey estimates that IoT can reduce supply chain costs by 1% to 3% [60]
Deloitte reports that predictive analytics can reduce inventory by 10% to 20% [61]
Deloitte reports that real-time inventory improves order fill rates by 5% to 10% [62]
Aberdeen Group reports that best-in-class inventory management reduces inventory costs by 17% [63]
Aberdeen reports that best-in-class supply chain analytics can improve forecast accuracy by 10% to 15% [64]
SAP reports that digital logistics can reduce delivery lead time by 30% [65]
SAP reports that real-time tracking improves on-time delivery by up to 15% [65]
Manhattan Associates reports that transportation management can reduce shipping costs by 5% to 15% [66]
Blue Yonder reports that demand forecasting improvements can reduce forecasting error by 20% [67]
Blue Yonder reports that optimizing inventory with ML can reduce inventory by 10% to 30% [68]
Resilinc reports that visibility can reduce supply chain disruptions costs by 30% or more [69]
McKinsey reports that digital supply networks can reduce time to market by 20% to 50% [70]
Capgemini reports that smart logistics reduces fuel consumption by 10% to 20% (route optimization) [71]
Google reports that warehouses can reduce pick errors by 50% with barcode scanning [72]
Zebra Technologies reports that barcode scanning can increase inventory accuracy to 99% [73]
Zebra Technologies reports that barcode scanning reduces shrink by up to 40% [74]
A McKinsey report estimates that end-to-end visibility can reduce stockouts by 10% to 20% [75]
Statista: global logistics costs as % of GDP is about 8% to 10% in developed economies (use for incentive for optimization) [76]
World Bank data shows logistics performance index improvements correlate with better trade outcomes (use index value example) [77]
World Bank LPI 2023 reports a score of 4.10 for the top performer (overall LPI scale 1-5) [77]
Garter: “By 2023, 50% of enterprises will use supply chain planning software” (from a press note) [78]
McKinsey estimates that AI-enabled computer vision can reduce quality-control inspection time by 30% to 50% [79]
McKinsey estimates that machine vision can reduce defect rates by 10% to 20% [79]
McKinsey reports that digital manufacturing can reduce production costs by 10% to 20% [80]
Gartner: By 2025, 80% of supply chain organizations will use digital planning [81]
IBM says faster planning and scheduling can cut procurement cycle time by up to 30% [50]
Microsoft reports that using digital engineering reduces design cycle time by 30% on average [82]
Accenture reports that 70% of supply chain leaders are investing in automation/digital tools [83]
SAP reports that predictive analytics improves inventory turn by up to 20% [84]
NielsenIQ reports that out-of-stocks can cost retailers 4% to 10% of sales [85]
Deloitte reports that RFID can improve inventory accuracy from 63% to 95% [86]
Capgemini reports that companies using AI in forecasting can reduce forecast error by 20% to 50% [87]
Blue Yonder reports that better forecast accuracy can reduce safety stock by up to 25% [88]
McKinsey reports that improved logistics execution can reduce costs by 10% to 20% [89]
Gartner: by 2024, 60% of large retailers will use AI for demand forecasting [90]
Section 04
Sustainability & Compliance
Digital product passports: EU proposal includes that product passport will be required for some product categories by 2030 (policy datapoint) [91]
EU Ecodesign for Sustainable Products Regulation (ESPR) proposal requires digital product passport for certain product categories [92]
European Commission states the digital product passport will help consumers and authorities with product information [91]
EU’s European Green Deal aims to reduce net greenhouse gas emissions by at least 55% by 2030 vs 1990 [93]
EU’s target: climate neutrality by 2050 [94]
Nike “Move to Zero” goal: reduce carbon emissions 70% by 2030 vs 2017 [95]
Nike “Move to Zero” goal: halve waste sent to landfill by 2030 [95]
Nike “Move to Zero” goal: use only renewable energy by 2025 [95]
Adidas sustainability: end plastic waste: by 2024 stop using virgin plastic and use recycled polyester (policy) [96]
Adidas states it aims to use only recycled polyester by 2024 [97]
Adidas “Better Cotton” and sustainable materials: 100% of cotton is Better Cotton by 2024 (target) [98]
Puma “Forever Better” targets: reduce GHG emissions 30% by 2030 from 2015 baseline [99]
Puma target: use 100% renewable electricity by 2025 [99]
Under Armour “Impact” goal: reduce absolute emissions 25% by 2025 from 2017 baseline [100]
Under Armour “Impact” goal: reduce water use 26% per unit by 2025 (from 2017) [100]
IBM Walmart beef traceability: “from 6-7 days to 2.2 seconds” cited in IBM blockchain page [101]
References
Footnotes
- 1verizon.com
- 2ibm.com×6
- 3emarketer.com
- 4salesforce.com×3
- 5mckinsey.com×19
- 7www2.deloitte.com×5
- 8shopify.com×3
- 9business.adobe.com×2
- 11zendesk.com
- 12forrester.com
- 14gartner.com×12
- 19thinkwithgoogle.com×2
- 20accenture.com×3
- 21pwc.com
- 30oberlo.com×2
- 32klarna.com×3
- 35sap.com×3
- 38bain.com×2
- 45kpmg.com
- 54gs1us.org×2
- 56statista.com×2
- 59cisco.com
- 63aberdeen.com×2
- 66manh.com
- 67blueyonder.com×3
- 69resilinc.com
- 71capgemini.com×2
- 72google.com
- 73zebra.com×2
- 77lpi.worldbank.org
- 82news.microsoft.com
- 85nielseniq.com
- 91environment.ec.europa.eu×2
- 93commission.europa.eu×2
- 95about.nike.com
- 96adidas.com×2
- 98adidas-group.com
- 99about.puma.com
- 100about.underarmour.com
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