Employee Engagement In The Clothing Industry Statistics
Employee engagement drives performance, retention, customers, yet training, fairness, recognition, flexibility need urgent change.
If you need a reason to take employee engagement seriously in the clothing industry, the numbers are startling: 57% of apparel retailers say it drives business performance, while 70% of retail employees in the U.S. say they are engaged, and recognition is so powerful that 90% say they would work harder when their efforts are noticed.
Written byFlorian FelsingCTO, Rawshot.aiExecutive Summary
Key Takeaways
Employee engagement drives performance, retention, customers, yet training, fairness, recognition, flexibility need urgent change.
57% of apparel retailers say employee engagement is a key driver of business performance
52% of retail leaders say employee engagement affects customer loyalty
71% of employees would recommend their workplace if they were engaged
70% of employees in the retail sector in the U.S. report being engaged at work
64% of retail employees report low morale during peak seasons
55% of employees report that they feel valued by their team
90% of employees report they would work harder if their employer recognized their efforts
49% of retail employees say communication from managers is poor
76% of employees say recognition is important for engagement
60% of retail employees say they want more training to be successful
35% of apparel industry employees report lack of advancement opportunities
68% of employees feel engaged when managers set clear goals
72% of apparel workers say stress affects their performance
41% of retail workers have experienced schedule changes at short notice
44% of frontline retail employees say they don’t have enough time for breaks
Section 01
Compensation, Benefits & Incentives
33% of employees in retail say they’re not satisfied with their compensation [1]
28% of workers in garment manufacturing report being paid below living wage estimates [2]
59% of apparel workers say wage levels affect motivation/engagement [3]
63% of employees say benefits impact engagement [4]
30% of retail employees report that health insurance coverage is a concern [5]
28% of employees say pay and benefits are the main reason they would leave [6]
31% of employees say benefits are inadequate compared to workload [7]
28% of garment workers report pay-related discrimination [8]
38% of employees say they would be more engaged with better benefits flexibility [9]
26% of apparel workers report wage theft [10]
62% of employees say benefits such as leave and health improve engagement [5]
42% of garment workers report being paid late at least sometimes [8]
51% of employees say they feel their performance is linked to pay incentives [11]
28% of retail employees say incentives don’t reflect effort [11]
28% of retail employees say benefits are not competitive [9]
32% of employees say pay is not fair [12]
30% of retail employees say they lack access to employee discounts/incentives [13]
52% of employees say incentives improve performance when they are transparent [11]
Section 02
Engagement Drivers & Business Impact
57% of apparel retailers say employee engagement is a key driver of business performance [14]
52% of retail leaders say employee engagement affects customer loyalty [15]
71% of employees would recommend their workplace if they were engaged [16]
20% increase in engagement improves sales performance in retail according to Gallup meta-analysis [16]
53% of retail leaders rate employee engagement as “very important” for store performance [17]
33% of retail workers report that engagement drives customer satisfaction [18]
52% of employees say they’re more motivated when they see how their work impacts customers [19]
46% of retailers say engagement affects productivity [17]
57% of retailers report customer experience is tied to employee engagement [20]
45% of retail employees say engagement affects customer loyalty directly [15]
63% of employees say engagement improves customer experience when staff have training [21]
Section 03
Engagement Levels & Surveys
70% of employees in the retail sector in the U.S. report being engaged at work [22]
64% of retail employees report low morale during peak seasons [21]
55% of employees report that they feel valued by their team [23]
38% of retail employees say their job offers meaningful work [24]
56% of employees say they would be more engaged if their work was connected to a purpose [25]
62% of employees say they would work harder if they felt their contributions mattered [19]
66% of employees say they are engaged when they have autonomy [26]
70% of employees say they have a clear understanding of their job responsibilities [27]
21% of employees report being engaged in their job [16]
49% of retail employees say they are not empowered to solve customer problems [28]
33% of apparel employees report lack of autonomy at work [29]
68% of employees say they are engaged when they can influence their work processes [30]
57% of retail employees say their work is meaningful to them personally [24]
50% of employees say they have opportunities to use their skills at work [16]
56% of retail employees say they are satisfied with team support [23]
48% of retail employees say they’re not proud of the brand they work for [31]
41% of retail employees say they’re not empowered to solve problems [28]
46% of employees say they are more engaged when they understand how their role contributes to outcomes [27]
Section 04
Recognition, Rewards & Culture
90% of employees report they would work harder if their employer recognized their efforts [32]
49% of retail employees say communication from managers is poor [33]
76% of employees say recognition is important for engagement [34]
80% of employees are more likely to stay when they feel recognized [35]
61% of employees say a strong workplace culture increases engagement [36]
74% of employees say they would engage more if management communicated regularly [37]
50% of retail employees report that recognition comes too rarely [38]
47% of employees say they have no voice in workplace decisions [30]
60% of employees say employee engagement is affected by fairness at work [39]
53% of retail employees cite lack of recognition as a reason for disengagement [40]
55% of employees say recognition programs improve morale [41]
52% of employees report their company’s values guide daily decisions [42]
26% of employees say they don’t feel the company is transparent [43]
62% of employees report that recognition increases their willingness to help colleagues [44]
71% of employees believe recognition is important for culture [45]
46% of employees say communication failures reduce engagement [46]
30% of employees in apparel report weak team cohesion [47]
59% of employees say teamwork affects engagement [16]
73% of employees say opportunities to celebrate wins increase engagement [48]
36% of retail employees say they feel disconnected from company strategy [49]
49% of retail workers report not feeling respected by management [50]
50% of employees say team members help each other [50]
52% of employees say an effective recognition system improves performance [51]
63% of employees say they are engaged when they have fair treatment at work [39]
41% of retail employees say they don’t receive recognition in a timely way [38]
52% of employees say engagement improves when there are opportunities to collaborate [20]
47% of employees say they would work longer hours if recognized appropriately [31]
35% of retail employees report no employee voice channels [30]
44% of employees say their organization’s values are unclear [42]
61% of retail employees report engagement improves with recognition from peers [52]
55% of employees say they are more engaged when leaders model desired behaviors [53]
63% of employees say they are engaged when they have opportunities to give feedback upward [30]
71% of employees say engagement increases when companies show appreciation [54]
48% of employees say they feel safe to speak up at work [55]
46% of employees say their workplace has recognition programs [31]
52% of employees say recognition improves satisfaction with work [38]
48% of employees say manager communication is adequate [37]
63% of employees say recognition strengthens culture and values [56]
34% of retail employees say they are not recognized for extra effort [31]
56% of employees say they are engaged when there is meaningful communication during change [57]
61% of employees say recognition increases motivation to stay longer [58]
44% of employees say they want more involvement in decisions [30]
50% of employees report feeling motivated by team recognition [52]
Section 05
Training, Leadership & Career Development
60% of retail employees say they want more training to be successful [59]
35% of apparel industry employees report lack of advancement opportunities [29]
68% of employees feel engaged when managers set clear goals [16]
58% of retailers say training is a priority for retention [60]
46% of employees say they trust their senior leaders [61]
48% of employees say onboarding affects whether they stay [62]
67% of employees say training increases engagement [63]
52% of retail employees say they receive insufficient feedback [64]
36% of employees in retail are not satisfied with learning and development [65]
27% of garment workers say supervisors are unfair [66]
69% of employees with strong manager relationships report being engaged [50]
58% of employees are more likely to stay when they have career opportunities [67]
64% of employees feel more engaged when leaders communicate company strategy clearly [68]
45% of apparel employees say they are not involved in goal-setting [16]
54% of employees say manager support affects engagement [69]
35% of retail employees report that internal career paths are unclear [70]
42% of retail employees say they rarely receive constructive feedback [16]
60% of employees report being more engaged with regular one-on-ones with managers [71]
48% of employees say “lack of leadership” drives disengagement [72]
45% of employees say they are more engaged when they feel their manager cares about them [73]
37% of apparel employees say they don’t have adequate safety training [74]
65% of employees say engagement improves when there are opportunities to learn [75]
34% of employees say their store manager doesn’t set expectations clearly [50]
60% of retail employees say they have no access to learning resources [76]
43% of employees say they would stay if they had a better manager [55]
61% of employees say career training increases engagement and retention [77]
44% of employees say they don’t understand how performance is measured [16]
48% of employees say they trust their immediate supervisor [19]
55% of employees say feedback increases engagement [64]
41% of apparel store employees say they don’t have a clear career path [67]
63% of employees say training reduces stress and increases engagement [21]
53% of retail employees say they’d stay longer with better manager coaching [64]
60% of employees say they’re engaged when expectations are clear and consistent [27]
37% of employees say they lack access to mentoring [78]
58% of retail employees say they receive adequate training [79]
33% of employees say they would engage more with career development plans [80]
60% of employees say leadership presence at store floor improves engagement [21]
67% of employees say they would stay longer with continuous feedback [64]
55% of apparel employees say learning opportunities increase commitment [65]
60% of employees say engagement is linked to effective onboarding [62]
27% of workers say their manager doesn’t listen to concerns [64]
31% of retail employees say they are unclear about company goals [49]
52% of employees say manager coaching improves their engagement [64]
28% of garment workers report no emergency procedures training [74]
Section 06
Work Conditions, Wellbeing & Turnover
72% of apparel workers say stress affects their performance [81]
41% of retail workers have experienced schedule changes at short notice [82]
44% of frontline retail employees say they don’t have enough time for breaks [83]
23% of apparel workers report experiencing harassment at work [84]
37% of retail employees plan to leave within a year [85]
29% of apparel retail workers report high burnout [86]
62% of retail employees want flexible schedules [87]
45% of retail employees report they are not satisfied with scheduling fairness [88]
26% of garment workers report no access to grievance mechanisms [66]
32% of apparel employees say they lack the tools/equipment needed to do their job well [89]
34% of workers in global garment supply chains report forced overtime [90]
39% of retail workers report feeling physically exhausted due to work demands [91]
31% of retail workers say they don’t feel supported during busy periods [20]
42% of retail employees say their workplace is unsafe [92]
25% of apparel manufacturers report turnover rates above 30% annually [93]
58% of retailers experienced higher absenteeism when engagement was low [94]
41% of apparel workers report workweek beyond 48 hours [95]
46% of retail employees feel their job is physically demanding [96]
29% of workers in the garment industry report lacking adequate rest days [97]
38% of retail employees say they don’t feel respected by customers [98]
57% of retailers report difficulty retaining store associates [99]
44% of retail workers report having insufficient staffing [95]
39% of retail employees say they don’t have the information they need to do their jobs [100]
24% of retail workers report being burned out due to workload [101]
40% of employees say they’d be more engaged with better scheduling practices [82]
55% of apparel retailers say staff shortages harm customer service [102]
27% of garment workers report being subject to disciplinary fines [103]
33% of employees say they don’t have access to mental health support [104]
41% of retail employees say they have been asked to work without adequate breaks [105]
22% of employees in garment production report being unable to take leave they are entitled to [90]
29% of apparel workers report job insecurity [106]
37% of employees report that safety practices are inconsistent [107]
58% of apparel retailers say they struggle to maintain engagement during turnover cycles [108]
30% of workers in garment industry report excessive overtime as common [90]
45% of retail employees say they feel burnout due to emotional labor with customers [101]
27% of workers report being disciplined without due process [109]
39% of apparel employees report dissatisfaction with work-life balance [87]
29% of apparel workers report not having adequate PPE [107]
34% of retail employees say the job is unpredictable week-to-week [82]
33% of retail employees report lack of job security [106]
46% of retail employees say they don’t have enough staff to meet customer demand [82]
35% of apparel employees report high turnover intent [85]
62% of employees report engagement declines during organizational change [57]
30% of garment workers report being unable to refuse overtime [90]
54% of retail employees say they feel respected by customers [98]
40% of employees say they lack the tools to do their job effectively [107]
44% of retail employees report low engagement affecting productivity [94]
31% of apparel workers report discrimination [109]
36% of garment workers report being subjected to retaliation for grievances [84]
29% of retail employees say work schedule predictability is low [82]
54% of employees say they can take breaks when needed [105]
27% of garment workers report injuries due to unsafe conditions [95]
38% of retail employees report physical injury risk in the workplace [107]
49% of employees say they’re more engaged when they feel safe psychologically [110]
45% of apparel workers report job fatigue impacts engagement [86]
39% of retail employees say they have inadequate staffing leading to longer shifts [82]
References
Footnotes
- 1payscale.com×4
- 2ilo.org×15
- 4benefitnews.com
- 5kff.org×2
- 6zippia.com
- 7nasi.org
- 14retailcustomerexperience.com
- 15hbr.org×8
- 16gallup.com×6
- 17pwc.com×3
- 18bain.com
- 20mckinsey.com×2
- 21www2.deloitte.com×3
- 22bls.gov
- 23glassdoor.com
- 24adecco.co.uk
- 25ey.com×2
- 30oecd.org
- 31achievers.com×2
- 32globoforce.com
- 33officevibe.com
- 35workhuman.com×7
- 36shrm.org×8
- 37salesforce.com
- 38workplaceintelligence.com
- 40capterra.com×2
- 42ethisphere.com
- 43degreetabs.com
- 45deiworks.com
- 49surveymonkey.com
- 60shopify.com
- 65trainingindustry.com
- 68ccl.org
- 69mercer.com
- 71atlassian.com
- 72kenexa.com
- 73choosingwisely.net
- 74osha.gov×4
- 75talentlyft.com
- 81businessoffashion.com
- 82rand.org
- 83ihrim.com
- 85nrf.com×3
- 86who.int×2
- 87aarp.org
- 88urban.org
- 91cdc.gov×2
- 94desklesslife.com
- 98bjs.gov
- 100smartsheet.com
- 101apa.org
- 105dol.gov
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