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Fashion · Report

Employee Engagement In The Clothing Industry Statistics

Employee engagement drives performance, retention, customers, yet training, fairness, recognition, flexibility need urgent change.

If you need a reason to take employee engagement seriously in the clothing industry, the numbers are startling: 57% of apparel retailers say it drives business performance, while 70% of retail employees in the U.S. say they are engaged, and recognition is so powerful that 90% say they would work harder when their efforts are noticed.

Rawshot.ai ResearchApril 19, 202612 min read110 verified sources

Executive Summary

Key Takeaways

  • 01

    57% of apparel retailers say employee engagement is a key driver of business performance

  • 02

    52% of retail leaders say employee engagement affects customer loyalty

  • 03

    71% of employees would recommend their workplace if they were engaged

  • 04

    70% of employees in the retail sector in the U.S. report being engaged at work

  • 05

    64% of retail employees report low morale during peak seasons

  • 06

    55% of employees report that they feel valued by their team

  • 07

    90% of employees report they would work harder if their employer recognized their efforts

  • 08

    49% of retail employees say communication from managers is poor

  • 09

    76% of employees say recognition is important for engagement

  • 10

    60% of retail employees say they want more training to be successful

  • 11

    35% of apparel industry employees report lack of advancement opportunities

  • 12

    68% of employees feel engaged when managers set clear goals

  • 13

    72% of apparel workers say stress affects their performance

  • 14

    41% of retail workers have experienced schedule changes at short notice

  • 15

    44% of frontline retail employees say they don’t have enough time for breaks

Section 01

Compensation, Benefits & Incentives

  1. 33% of employees in retail say they’re not satisfied with their compensation [1]

  2. 28% of workers in garment manufacturing report being paid below living wage estimates [2]

  3. 59% of apparel workers say wage levels affect motivation/engagement [3]

  4. 63% of employees say benefits impact engagement [4]

  5. 30% of retail employees report that health insurance coverage is a concern [5]

  6. 28% of employees say pay and benefits are the main reason they would leave [6]

  7. 31% of employees say benefits are inadequate compared to workload [7]

  8. 28% of garment workers report pay-related discrimination [8]

  9. 38% of employees say they would be more engaged with better benefits flexibility [9]

  10. 26% of apparel workers report wage theft [10]

  11. 62% of employees say benefits such as leave and health improve engagement [5]

  12. 42% of garment workers report being paid late at least sometimes [8]

  13. 51% of employees say they feel their performance is linked to pay incentives [11]

  14. 28% of retail employees say incentives don’t reflect effort [11]

  15. 28% of retail employees say benefits are not competitive [9]

  16. 32% of employees say pay is not fair [12]

  17. 30% of retail employees say they lack access to employee discounts/incentives [13]

  18. 52% of employees say incentives improve performance when they are transparent [11]

Section 02

Engagement Drivers & Business Impact

  1. 57% of apparel retailers say employee engagement is a key driver of business performance [14]

  2. 52% of retail leaders say employee engagement affects customer loyalty [15]

  3. 71% of employees would recommend their workplace if they were engaged [16]

  4. 20% increase in engagement improves sales performance in retail according to Gallup meta-analysis [16]

  5. 53% of retail leaders rate employee engagement as “very important” for store performance [17]

  6. 33% of retail workers report that engagement drives customer satisfaction [18]

  7. 52% of employees say they’re more motivated when they see how their work impacts customers [19]

  8. 46% of retailers say engagement affects productivity [17]

  9. 57% of retailers report customer experience is tied to employee engagement [20]

  10. 45% of retail employees say engagement affects customer loyalty directly [15]

  11. 63% of employees say engagement improves customer experience when staff have training [21]

Section 03

Engagement Levels & Surveys

  1. 70% of employees in the retail sector in the U.S. report being engaged at work [22]

  2. 64% of retail employees report low morale during peak seasons [21]

  3. 55% of employees report that they feel valued by their team [23]

  4. 38% of retail employees say their job offers meaningful work [24]

  5. 56% of employees say they would be more engaged if their work was connected to a purpose [25]

  6. 62% of employees say they would work harder if they felt their contributions mattered [19]

  7. 66% of employees say they are engaged when they have autonomy [26]

  8. 70% of employees say they have a clear understanding of their job responsibilities [27]

  9. 21% of employees report being engaged in their job [16]

  10. 49% of retail employees say they are not empowered to solve customer problems [28]

  11. 33% of apparel employees report lack of autonomy at work [29]

  12. 68% of employees say they are engaged when they can influence their work processes [30]

  13. 57% of retail employees say their work is meaningful to them personally [24]

  14. 50% of employees say they have opportunities to use their skills at work [16]

  15. 56% of retail employees say they are satisfied with team support [23]

  16. 48% of retail employees say they’re not proud of the brand they work for [31]

  17. 41% of retail employees say they’re not empowered to solve problems [28]

  18. 46% of employees say they are more engaged when they understand how their role contributes to outcomes [27]

Section 04

Recognition, Rewards & Culture

  1. 90% of employees report they would work harder if their employer recognized their efforts [32]

  2. 49% of retail employees say communication from managers is poor [33]

  3. 76% of employees say recognition is important for engagement [34]

  4. 80% of employees are more likely to stay when they feel recognized [35]

  5. 61% of employees say a strong workplace culture increases engagement [36]

  6. 74% of employees say they would engage more if management communicated regularly [37]

  7. 50% of retail employees report that recognition comes too rarely [38]

  8. 47% of employees say they have no voice in workplace decisions [30]

  9. 60% of employees say employee engagement is affected by fairness at work [39]

  10. 53% of retail employees cite lack of recognition as a reason for disengagement [40]

  11. 55% of employees say recognition programs improve morale [41]

  12. 52% of employees report their company’s values guide daily decisions [42]

  13. 26% of employees say they don’t feel the company is transparent [43]

  14. 62% of employees report that recognition increases their willingness to help colleagues [44]

  15. 71% of employees believe recognition is important for culture [45]

  16. 46% of employees say communication failures reduce engagement [46]

  17. 30% of employees in apparel report weak team cohesion [47]

  18. 59% of employees say teamwork affects engagement [16]

  19. 73% of employees say opportunities to celebrate wins increase engagement [48]

  20. 36% of retail employees say they feel disconnected from company strategy [49]

  21. 49% of retail workers report not feeling respected by management [50]

  22. 50% of employees say team members help each other [50]

  23. 52% of employees say an effective recognition system improves performance [51]

  24. 63% of employees say they are engaged when they have fair treatment at work [39]

  25. 41% of retail employees say they don’t receive recognition in a timely way [38]

  26. 52% of employees say engagement improves when there are opportunities to collaborate [20]

  27. 47% of employees say they would work longer hours if recognized appropriately [31]

  28. 35% of retail employees report no employee voice channels [30]

  29. 44% of employees say their organization’s values are unclear [42]

  30. 61% of retail employees report engagement improves with recognition from peers [52]

  31. 55% of employees say they are more engaged when leaders model desired behaviors [53]

  32. 63% of employees say they are engaged when they have opportunities to give feedback upward [30]

  33. 71% of employees say engagement increases when companies show appreciation [54]

  34. 48% of employees say they feel safe to speak up at work [55]

  35. 46% of employees say their workplace has recognition programs [31]

  36. 52% of employees say recognition improves satisfaction with work [38]

  37. 48% of employees say manager communication is adequate [37]

  38. 63% of employees say recognition strengthens culture and values [56]

  39. 34% of retail employees say they are not recognized for extra effort [31]

  40. 56% of employees say they are engaged when there is meaningful communication during change [57]

  41. 61% of employees say recognition increases motivation to stay longer [58]

  42. 44% of employees say they want more involvement in decisions [30]

  43. 50% of employees report feeling motivated by team recognition [52]

Section 05

Training, Leadership & Career Development

  1. 60% of retail employees say they want more training to be successful [59]

  2. 35% of apparel industry employees report lack of advancement opportunities [29]

  3. 68% of employees feel engaged when managers set clear goals [16]

  4. 58% of retailers say training is a priority for retention [60]

  5. 46% of employees say they trust their senior leaders [61]

  6. 48% of employees say onboarding affects whether they stay [62]

  7. 67% of employees say training increases engagement [63]

  8. 52% of retail employees say they receive insufficient feedback [64]

  9. 36% of employees in retail are not satisfied with learning and development [65]

  10. 27% of garment workers say supervisors are unfair [66]

  11. 69% of employees with strong manager relationships report being engaged [50]

  12. 58% of employees are more likely to stay when they have career opportunities [67]

  13. 64% of employees feel more engaged when leaders communicate company strategy clearly [68]

  14. 45% of apparel employees say they are not involved in goal-setting [16]

  15. 54% of employees say manager support affects engagement [69]

  16. 35% of retail employees report that internal career paths are unclear [70]

  17. 42% of retail employees say they rarely receive constructive feedback [16]

  18. 60% of employees report being more engaged with regular one-on-ones with managers [71]

  19. 48% of employees say “lack of leadership” drives disengagement [72]

  20. 45% of employees say they are more engaged when they feel their manager cares about them [73]

  21. 37% of apparel employees say they don’t have adequate safety training [74]

  22. 65% of employees say engagement improves when there are opportunities to learn [75]

  23. 34% of employees say their store manager doesn’t set expectations clearly [50]

  24. 60% of retail employees say they have no access to learning resources [76]

  25. 43% of employees say they would stay if they had a better manager [55]

  26. 61% of employees say career training increases engagement and retention [77]

  27. 44% of employees say they don’t understand how performance is measured [16]

  28. 48% of employees say they trust their immediate supervisor [19]

  29. 55% of employees say feedback increases engagement [64]

  30. 41% of apparel store employees say they don’t have a clear career path [67]

  31. 63% of employees say training reduces stress and increases engagement [21]

  32. 53% of retail employees say they’d stay longer with better manager coaching [64]

  33. 60% of employees say they’re engaged when expectations are clear and consistent [27]

  34. 37% of employees say they lack access to mentoring [78]

  35. 58% of retail employees say they receive adequate training [79]

  36. 33% of employees say they would engage more with career development plans [80]

  37. 60% of employees say leadership presence at store floor improves engagement [21]

  38. 67% of employees say they would stay longer with continuous feedback [64]

  39. 55% of apparel employees say learning opportunities increase commitment [65]

  40. 60% of employees say engagement is linked to effective onboarding [62]

  41. 27% of workers say their manager doesn’t listen to concerns [64]

  42. 31% of retail employees say they are unclear about company goals [49]

  43. 52% of employees say manager coaching improves their engagement [64]

  44. 28% of garment workers report no emergency procedures training [74]

Section 06

Work Conditions, Wellbeing & Turnover

  1. 72% of apparel workers say stress affects their performance [81]

  2. 41% of retail workers have experienced schedule changes at short notice [82]

  3. 44% of frontline retail employees say they don’t have enough time for breaks [83]

  4. 23% of apparel workers report experiencing harassment at work [84]

  5. 37% of retail employees plan to leave within a year [85]

  6. 29% of apparel retail workers report high burnout [86]

  7. 62% of retail employees want flexible schedules [87]

  8. 45% of retail employees report they are not satisfied with scheduling fairness [88]

  9. 26% of garment workers report no access to grievance mechanisms [66]

  10. 32% of apparel employees say they lack the tools/equipment needed to do their job well [89]

  11. 34% of workers in global garment supply chains report forced overtime [90]

  12. 39% of retail workers report feeling physically exhausted due to work demands [91]

  13. 31% of retail workers say they don’t feel supported during busy periods [20]

  14. 42% of retail employees say their workplace is unsafe [92]

  15. 25% of apparel manufacturers report turnover rates above 30% annually [93]

  16. 58% of retailers experienced higher absenteeism when engagement was low [94]

  17. 41% of apparel workers report workweek beyond 48 hours [95]

  18. 46% of retail employees feel their job is physically demanding [96]

  19. 29% of workers in the garment industry report lacking adequate rest days [97]

  20. 38% of retail employees say they don’t feel respected by customers [98]

  21. 57% of retailers report difficulty retaining store associates [99]

  22. 44% of retail workers report having insufficient staffing [95]

  23. 39% of retail employees say they don’t have the information they need to do their jobs [100]

  24. 24% of retail workers report being burned out due to workload [101]

  25. 40% of employees say they’d be more engaged with better scheduling practices [82]

  26. 55% of apparel retailers say staff shortages harm customer service [102]

  27. 27% of garment workers report being subject to disciplinary fines [103]

  28. 33% of employees say they don’t have access to mental health support [104]

  29. 41% of retail employees say they have been asked to work without adequate breaks [105]

  30. 22% of employees in garment production report being unable to take leave they are entitled to [90]

  31. 29% of apparel workers report job insecurity [106]

  32. 37% of employees report that safety practices are inconsistent [107]

  33. 58% of apparel retailers say they struggle to maintain engagement during turnover cycles [108]

  34. 30% of workers in garment industry report excessive overtime as common [90]

  35. 45% of retail employees say they feel burnout due to emotional labor with customers [101]

  36. 27% of workers report being disciplined without due process [109]

  37. 39% of apparel employees report dissatisfaction with work-life balance [87]

  38. 29% of apparel workers report not having adequate PPE [107]

  39. 34% of retail employees say the job is unpredictable week-to-week [82]

  40. 33% of retail employees report lack of job security [106]

  41. 46% of retail employees say they don’t have enough staff to meet customer demand [82]

  42. 35% of apparel employees report high turnover intent [85]

  43. 62% of employees report engagement declines during organizational change [57]

  44. 30% of garment workers report being unable to refuse overtime [90]

  45. 54% of retail employees say they feel respected by customers [98]

  46. 40% of employees say they lack the tools to do their job effectively [107]

  47. 44% of retail employees report low engagement affecting productivity [94]

  48. 31% of apparel workers report discrimination [109]

  49. 36% of garment workers report being subjected to retaliation for grievances [84]

  50. 29% of retail employees say work schedule predictability is low [82]

  51. 54% of employees say they can take breaks when needed [105]

  52. 27% of garment workers report injuries due to unsafe conditions [95]

  53. 38% of retail employees report physical injury risk in the workplace [107]

  54. 49% of employees say they’re more engaged when they feel safe psychologically [110]

  55. 45% of apparel workers report job fatigue impacts engagement [86]

  56. 39% of retail employees say they have inadequate staffing leading to longer shifts [82]

References

Footnotes

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