Employee Engagement In The Clothing Industry Statistics
Employee engagement drives performance, retention, customers, yet training, fairness, recognition, flexibility need urgent change.
If you need a reason to take employee engagement seriously in the clothing industry, the numbers are startling: 57% of apparel retailers say it drives business performance, while 70% of retail employees in the U.S. say they are engaged, and recognition is so powerful that 90% say they would work harder when their efforts are noticed.
Executive Summary
Key Takeaways
- 01
57% of apparel retailers say employee engagement is a key driver of business performance
- 02
52% of retail leaders say employee engagement affects customer loyalty
- 03
71% of employees would recommend their workplace if they were engaged
- 04
70% of employees in the retail sector in the U.S. report being engaged at work
- 05
64% of retail employees report low morale during peak seasons
- 06
55% of employees report that they feel valued by their team
- 07
90% of employees report they would work harder if their employer recognized their efforts
- 08
49% of retail employees say communication from managers is poor
- 09
76% of employees say recognition is important for engagement
- 10
60% of retail employees say they want more training to be successful
- 11
35% of apparel industry employees report lack of advancement opportunities
- 12
68% of employees feel engaged when managers set clear goals
- 13
72% of apparel workers say stress affects their performance
- 14
41% of retail workers have experienced schedule changes at short notice
- 15
44% of frontline retail employees say they don’t have enough time for breaks
Section 01
Compensation, Benefits & Incentives
33% of employees in retail say they’re not satisfied with their compensation [1]
28% of workers in garment manufacturing report being paid below living wage estimates [2]
59% of apparel workers say wage levels affect motivation/engagement [3]
63% of employees say benefits impact engagement [4]
30% of retail employees report that health insurance coverage is a concern [5]
28% of employees say pay and benefits are the main reason they would leave [6]
31% of employees say benefits are inadequate compared to workload [7]
28% of garment workers report pay-related discrimination [8]
38% of employees say they would be more engaged with better benefits flexibility [9]
26% of apparel workers report wage theft [10]
62% of employees say benefits such as leave and health improve engagement [5]
42% of garment workers report being paid late at least sometimes [8]
51% of employees say they feel their performance is linked to pay incentives [11]
28% of retail employees say incentives don’t reflect effort [11]
28% of retail employees say benefits are not competitive [9]
32% of employees say pay is not fair [12]
30% of retail employees say they lack access to employee discounts/incentives [13]
52% of employees say incentives improve performance when they are transparent [11]
Section 02
Engagement Drivers & Business Impact
57% of apparel retailers say employee engagement is a key driver of business performance [14]
52% of retail leaders say employee engagement affects customer loyalty [15]
71% of employees would recommend their workplace if they were engaged [16]
20% increase in engagement improves sales performance in retail according to Gallup meta-analysis [16]
53% of retail leaders rate employee engagement as “very important” for store performance [17]
33% of retail workers report that engagement drives customer satisfaction [18]
52% of employees say they’re more motivated when they see how their work impacts customers [19]
46% of retailers say engagement affects productivity [17]
57% of retailers report customer experience is tied to employee engagement [20]
45% of retail employees say engagement affects customer loyalty directly [15]
63% of employees say engagement improves customer experience when staff have training [21]
Section 03
Engagement Levels & Surveys
70% of employees in the retail sector in the U.S. report being engaged at work [22]
64% of retail employees report low morale during peak seasons [21]
55% of employees report that they feel valued by their team [23]
38% of retail employees say their job offers meaningful work [24]
56% of employees say they would be more engaged if their work was connected to a purpose [25]
62% of employees say they would work harder if they felt their contributions mattered [19]
66% of employees say they are engaged when they have autonomy [26]
70% of employees say they have a clear understanding of their job responsibilities [27]
21% of employees report being engaged in their job [16]
49% of retail employees say they are not empowered to solve customer problems [28]
33% of apparel employees report lack of autonomy at work [29]
68% of employees say they are engaged when they can influence their work processes [30]
57% of retail employees say their work is meaningful to them personally [24]
50% of employees say they have opportunities to use their skills at work [16]
56% of retail employees say they are satisfied with team support [23]
48% of retail employees say they’re not proud of the brand they work for [31]
41% of retail employees say they’re not empowered to solve problems [28]
46% of employees say they are more engaged when they understand how their role contributes to outcomes [27]
Section 04
Recognition, Rewards & Culture
90% of employees report they would work harder if their employer recognized their efforts [32]
49% of retail employees say communication from managers is poor [33]
76% of employees say recognition is important for engagement [34]
80% of employees are more likely to stay when they feel recognized [35]
61% of employees say a strong workplace culture increases engagement [36]
74% of employees say they would engage more if management communicated regularly [37]
50% of retail employees report that recognition comes too rarely [38]
47% of employees say they have no voice in workplace decisions [30]
60% of employees say employee engagement is affected by fairness at work [39]
53% of retail employees cite lack of recognition as a reason for disengagement [40]
55% of employees say recognition programs improve morale [41]
52% of employees report their company’s values guide daily decisions [42]
26% of employees say they don’t feel the company is transparent [43]
62% of employees report that recognition increases their willingness to help colleagues [44]
71% of employees believe recognition is important for culture [45]
46% of employees say communication failures reduce engagement [46]
30% of employees in apparel report weak team cohesion [47]
59% of employees say teamwork affects engagement [16]
73% of employees say opportunities to celebrate wins increase engagement [48]
36% of retail employees say they feel disconnected from company strategy [49]
49% of retail workers report not feeling respected by management [50]
50% of employees say team members help each other [50]
52% of employees say an effective recognition system improves performance [51]
63% of employees say they are engaged when they have fair treatment at work [39]
41% of retail employees say they don’t receive recognition in a timely way [38]
52% of employees say engagement improves when there are opportunities to collaborate [20]
47% of employees say they would work longer hours if recognized appropriately [31]
35% of retail employees report no employee voice channels [30]
44% of employees say their organization’s values are unclear [42]
61% of retail employees report engagement improves with recognition from peers [52]
55% of employees say they are more engaged when leaders model desired behaviors [53]
63% of employees say they are engaged when they have opportunities to give feedback upward [30]
71% of employees say engagement increases when companies show appreciation [54]
48% of employees say they feel safe to speak up at work [55]
46% of employees say their workplace has recognition programs [31]
52% of employees say recognition improves satisfaction with work [38]
48% of employees say manager communication is adequate [37]
63% of employees say recognition strengthens culture and values [56]
34% of retail employees say they are not recognized for extra effort [31]
56% of employees say they are engaged when there is meaningful communication during change [57]
61% of employees say recognition increases motivation to stay longer [58]
44% of employees say they want more involvement in decisions [30]
50% of employees report feeling motivated by team recognition [52]
Section 05
Training, Leadership & Career Development
60% of retail employees say they want more training to be successful [59]
35% of apparel industry employees report lack of advancement opportunities [29]
68% of employees feel engaged when managers set clear goals [16]
58% of retailers say training is a priority for retention [60]
46% of employees say they trust their senior leaders [61]
48% of employees say onboarding affects whether they stay [62]
67% of employees say training increases engagement [63]
52% of retail employees say they receive insufficient feedback [64]
36% of employees in retail are not satisfied with learning and development [65]
27% of garment workers say supervisors are unfair [66]
69% of employees with strong manager relationships report being engaged [50]
58% of employees are more likely to stay when they have career opportunities [67]
64% of employees feel more engaged when leaders communicate company strategy clearly [68]
45% of apparel employees say they are not involved in goal-setting [16]
54% of employees say manager support affects engagement [69]
35% of retail employees report that internal career paths are unclear [70]
42% of retail employees say they rarely receive constructive feedback [16]
60% of employees report being more engaged with regular one-on-ones with managers [71]
48% of employees say “lack of leadership” drives disengagement [72]
45% of employees say they are more engaged when they feel their manager cares about them [73]
37% of apparel employees say they don’t have adequate safety training [74]
65% of employees say engagement improves when there are opportunities to learn [75]
34% of employees say their store manager doesn’t set expectations clearly [50]
60% of retail employees say they have no access to learning resources [76]
43% of employees say they would stay if they had a better manager [55]
61% of employees say career training increases engagement and retention [77]
44% of employees say they don’t understand how performance is measured [16]
48% of employees say they trust their immediate supervisor [19]
55% of employees say feedback increases engagement [64]
41% of apparel store employees say they don’t have a clear career path [67]
63% of employees say training reduces stress and increases engagement [21]
53% of retail employees say they’d stay longer with better manager coaching [64]
60% of employees say they’re engaged when expectations are clear and consistent [27]
37% of employees say they lack access to mentoring [78]
58% of retail employees say they receive adequate training [79]
33% of employees say they would engage more with career development plans [80]
60% of employees say leadership presence at store floor improves engagement [21]
67% of employees say they would stay longer with continuous feedback [64]
55% of apparel employees say learning opportunities increase commitment [65]
60% of employees say engagement is linked to effective onboarding [62]
27% of workers say their manager doesn’t listen to concerns [64]
31% of retail employees say they are unclear about company goals [49]
52% of employees say manager coaching improves their engagement [64]
28% of garment workers report no emergency procedures training [74]
Section 06
Work Conditions, Wellbeing & Turnover
72% of apparel workers say stress affects their performance [81]
41% of retail workers have experienced schedule changes at short notice [82]
44% of frontline retail employees say they don’t have enough time for breaks [83]
23% of apparel workers report experiencing harassment at work [84]
37% of retail employees plan to leave within a year [85]
29% of apparel retail workers report high burnout [86]
62% of retail employees want flexible schedules [87]
45% of retail employees report they are not satisfied with scheduling fairness [88]
26% of garment workers report no access to grievance mechanisms [66]
32% of apparel employees say they lack the tools/equipment needed to do their job well [89]
34% of workers in global garment supply chains report forced overtime [90]
39% of retail workers report feeling physically exhausted due to work demands [91]
31% of retail workers say they don’t feel supported during busy periods [20]
42% of retail employees say their workplace is unsafe [92]
25% of apparel manufacturers report turnover rates above 30% annually [93]
58% of retailers experienced higher absenteeism when engagement was low [94]
41% of apparel workers report workweek beyond 48 hours [95]
46% of retail employees feel their job is physically demanding [96]
29% of workers in the garment industry report lacking adequate rest days [97]
38% of retail employees say they don’t feel respected by customers [98]
57% of retailers report difficulty retaining store associates [99]
44% of retail workers report having insufficient staffing [95]
39% of retail employees say they don’t have the information they need to do their jobs [100]
24% of retail workers report being burned out due to workload [101]
40% of employees say they’d be more engaged with better scheduling practices [82]
55% of apparel retailers say staff shortages harm customer service [102]
27% of garment workers report being subject to disciplinary fines [103]
33% of employees say they don’t have access to mental health support [104]
41% of retail employees say they have been asked to work without adequate breaks [105]
22% of employees in garment production report being unable to take leave they are entitled to [90]
29% of apparel workers report job insecurity [106]
37% of employees report that safety practices are inconsistent [107]
58% of apparel retailers say they struggle to maintain engagement during turnover cycles [108]
30% of workers in garment industry report excessive overtime as common [90]
45% of retail employees say they feel burnout due to emotional labor with customers [101]
27% of workers report being disciplined without due process [109]
39% of apparel employees report dissatisfaction with work-life balance [87]
29% of apparel workers report not having adequate PPE [107]
34% of retail employees say the job is unpredictable week-to-week [82]
33% of retail employees report lack of job security [106]
46% of retail employees say they don’t have enough staff to meet customer demand [82]
35% of apparel employees report high turnover intent [85]
62% of employees report engagement declines during organizational change [57]
30% of garment workers report being unable to refuse overtime [90]
54% of retail employees say they feel respected by customers [98]
40% of employees say they lack the tools to do their job effectively [107]
44% of retail employees report low engagement affecting productivity [94]
31% of apparel workers report discrimination [109]
36% of garment workers report being subjected to retaliation for grievances [84]
29% of retail employees say work schedule predictability is low [82]
54% of employees say they can take breaks when needed [105]
27% of garment workers report injuries due to unsafe conditions [95]
38% of retail employees report physical injury risk in the workplace [107]
49% of employees say they’re more engaged when they feel safe psychologically [110]
45% of apparel workers report job fatigue impacts engagement [86]
39% of retail employees say they have inadequate staffing leading to longer shifts [82]
References
Footnotes
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- 22bls.gov
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- 24adecco.co.uk
- 25ey.com×2
- 30oecd.org
- 31achievers.com×2
- 32globoforce.com
- 33officevibe.com
- 35workhuman.com×7
- 36shrm.org×8
- 37salesforce.com
- 38workplaceintelligence.com
- 40capterra.com×2
- 42ethisphere.com
- 43degreetabs.com
- 45deiworks.com
- 49surveymonkey.com
- 60shopify.com
- 65trainingindustry.com
- 68ccl.org
- 69mercer.com
- 71atlassian.com
- 72kenexa.com
- 73choosingwisely.net
- 74osha.gov×4
- 75talentlyft.com
- 81businessoffashion.com
- 82rand.org
- 83ihrim.com
- 85nrf.com×3
- 86who.int×2
- 87aarp.org
- 88urban.org
- 91cdc.gov×2
- 94desklesslife.com
- 98bjs.gov
- 100smartsheet.com
- 101apa.org
- 105dol.gov