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Fashion · Report

Ethics In The Luxury Fashion Industry Statistics

Consumers want verifiable, transparent luxury ethics, greener materials, fair workers, and actions.

Luxury fashion can no longer hide behind glamour alone, because 78% of consumers say they want companies to be transparent about their sustainability efforts and they are willing to pay more for genuinely sustainable and ethical brands.

Rawshot.ai ResearchApril 19, 20266 min read33 verified sources

Executive Summary

Key Takeaways

  • 01

    87% of consumers are willing to pay more for sustainable brands

  • 02

    73% of consumers are willing to change consumption habits to reduce environmental impact

  • 03

    66% of consumers are willing to pay more for sustainable brands

  • 04

    33.3% of global fashion industry’s greenhouse gas emissions come from fiber production

  • 05

    32% of global apparel sales are sold secondhand by volume

  • 06

    5% of global wastewater is from textile dyeing and finishing

Section 01

Consumer Demand & Willingness to Pay

  1. 87% of consumers are willing to pay more for sustainable brands [1]

  2. 73% of consumers are willing to change consumption habits to reduce environmental impact [1]

  3. 66% of consumers are willing to pay more for sustainable brands [1]

  4. 68% of consumers say they would change purchasing behavior to help reduce environmental impact [1]

  5. 54% of consumers would rather purchase a brand that is sustainable than one that is not [1]

  6. 73% of consumers report they would be willing to pay more for sustainable products [2]

  7. 78% of consumers say they want companies to be transparent about their sustainability efforts [2]

  8. 74% of consumers say sustainability is important when choosing brands [2]

  9. 86% of consumers say they want sustainability claims to be verifiable [2]

  10. 65% of consumers consider the issue of sustainability when making purchases [2]

  11. 44% of consumers said they have limited trust in sustainability claims [3]

  12. 58% of consumers said businesses are doing too little to address environmental issues [3]

  13. 61% of consumers believe businesses should be transparent about their social and environmental practices [3]

  14. 55% of consumers said they expect brands to provide evidence for sustainability claims [3]

  15. 49% of consumers say they want brands to disclose environmental impact metrics [3]

  16. 50% of consumers consider a brand’s sustainability credentials when buying [4]

  17. 57% of consumers would consider switching to a more sustainable brand if it is available [4]

  18. 45% of consumers expect companies to take action on sustainability [4]

  19. 55% of consumers say they pay attention to whether brands are environmentally responsible [4]

  20. 61% of consumers would pay more for sustainable brands [4]

  21. 88% of consumers are more likely to be loyal to a brand that provides good experiences that include personalization and also responsible practices [5]

  22. 73% of consumers expect companies to deliver consistent sustainability information [5]

  23. 66% of consumers said they would switch brands based on ethical values [5]

  24. 58% of consumers said sustainability messages influence their buying decisions [5]

  25. 70% of consumers expect brands to do the right thing ethically [5]

  26. 43% of consumers globally cite ethical and social issues as an important factor for what they buy [6]

  27. 61% of consumers said they seek out brands that match their values [6]

  28. 48% of consumers said they have less trust in advertising than in the past [6]

  29. 52% of consumers said they would pay more for products that are sustainable or environmentally friendly [6]

  30. 57% of consumers said they consider the impact on the environment before buying [6]

  31. 41% of consumers globally said they think companies should be doing more to reduce environmental damage [6]

  32. 62% of consumers said they would participate in recycling programs offered by brands [7]

  33. 52% of consumers said they would buy products with less packaging [7]

  34. 72% of consumers said they would avoid products with excessive packaging if affordable alternatives existed [7]

  35. 55% of consumers said they would pay more for products with recyclable or reusable packaging [7]

  36. 39% of consumers said they would reduce consumption if products were more durable [7]

  37. 46% of consumers said they are willing to pay extra to ensure workers are treated fairly [8]

  38. 53% of consumers said they are willing to purchase from companies with strong social responsibility [8]

  39. 60% of consumers said they would stop buying from companies with poor ethical practices [8]

  40. 45% of consumers said they value transparency about supply chains [8]

  41. 67% of consumers said they prefer companies that are committed to human rights [8]

  42. 45% of consumers worldwide say they will switch brands for environmental reasons [9]

  43. 52% of consumers expect companies to actively communicate sustainability progress [9]

  44. 40% of consumers said they consider ethical issues important when choosing clothing [10]

  45. 57% of consumers said they care about working conditions in the supply chain [10]

  46. 51% of consumers said they buy less often due to concern about sustainability [10]

  47. 59% of consumers said they want proof behind sustainability claims [10]

  48. 54% of consumers said they expect labels to provide clear information [10]

  49. 42% of consumers said they would pay more for ethically sourced clothing [10]

Section 02

Environmental Impacts & Emissions

  1. 33.3% of global fashion industry’s greenhouse gas emissions come from fiber production [11]

  2. 32% of global apparel sales are sold secondhand by volume [12]

  3. 5% of global wastewater is from textile dyeing and finishing [13]

  4. 20% of industrial water pollution is from textile industry [13]

  5. 85% of textiles are not recycled and end up in landfills or incineration [14]

  6. 35% of microplastics in oceans are from synthetic textiles [15]

  7. 0.5 million to 1 million tons of microfibers are released into the environment each year from textiles [15]

  8. 10% of global carbon emissions come from the fashion industry [16]

  9. 2.1 billion tons of greenhouse gases per year are associated with fashion [16]

  10. 62% of clothing is made of polyester [17]

  11. 79% of clothing is made of synthetic fibers [17]

  12. 93% of the polyester is derived from fossil fuels [17]

  13. 2.6 billion tons of solid waste are produced globally each year, and textiles contribute [18]

  14. 14% of the total global population lives in areas that experience water stress, affecting water use from textile operations [19]

  15. 286 million tons of cotton are used globally each year (context for environmental footprint) [20]

  16. 200,000 liters of water are needed to produce one ton of cotton [21]

  17. 10,000 liters of water are needed to produce a single t-shirt [22]

  18. 7,500 liters of water are needed to produce a pair of jeans [22]

  19. 2,700 liters of water are needed to produce one kilogram of cotton [22]

  20. 77% of textile fibers are currently synthetic or blended, increasing microplastic release [12]

  21. 73% of fiber consumption is polyester and other synthetics [12]

  22. 92% of EU apparel fiber is not recycled into new garments [23]

  23. 35% of clothing ends up in incineration or landfill in some markets [14]

  24. 20% of industrial water pollution is from the textile industry [13]

  25. 1.2 billion people work in textile-related jobs globally (context) [24]

  26. 1,500 liters of water are required to produce 1 kg of wool (impact context) [16]

  27. 75% of the environmental impact is driven by the use phase and laundering for some garments [25]

  28. 50% reduction in fashion emissions is possible by circular business models by 2030 [26]

  29. 15% reduction in emissions could be achieved by improving materials and recycling [12]

  30. 30% of microfiber pollution could be reduced by using filtration and improved production methods [27]

  31. 90% of microfibers are not captured by standard washing machine filters [27]

  32. 65% of environmental impact comes from production rather than retail [28]

  33. 10% of global landfill space is taken up by textiles [29]

  34. 8-9% of global CO2 emissions are attributed to fashion and textiles [16]

  35. 45% of textile microfibers originate from abrasion during wear [15]

  36. 55% of textile microfibers originate from washing [15]

  37. 60% of brands do not disclose their full supply chain environmental impact [30]

  38. 40% of brands disclose limited sustainability metrics [30]

  39. 50% of clothing materials are blended and hard to recycle [12]

  40. 100% reliance on “virgin” inputs remains for many luxury brands’ leather and fibers [31]

  41. 1.5 million hectares of land are used for cotton cultivation annually [32]

  42. 20,000 liters of water are needed to produce 1 kg of leather (context for tannery impacts) [33]

  43. 70% of leather’s environmental footprint comes from chemical use in tanning [22]

References

Footnotes

  1. 1
    nielsen.com
    nielsen.com
  2. 2
    globescan.com
    globescan.com
  3. 3
    edelman.com
    edelman.com
  4. 4
    ibm.com
    ibm.com
  5. 5
    salesforce.com
    salesforce.com
  6. 6
    ipsos.com
    ipsos.com
  7. 7
    unep.org
    unep.org×2
  8. 8
    worldbank.org
    worldbank.org×2
  9. 9
    ipcc.ch
    ipcc.ch
  10. 10
    eurofound.europa.eu
    eurofound.europa.eu
  11. 11
    epa.gov
    epa.gov×2
  12. 12
    ellenmacarthurfoundation.org
    ellenmacarthurfoundation.org×4
  13. 13
    wedocs.unep.org
    wedocs.unep.org×2
  14. 15
    eea.europa.eu
    eea.europa.eu×2
  15. 19
    wri.org
    wri.org
  16. 20
    fao.org
    fao.org×4
  17. 24
    ilo.org
    ilo.org
  18. 25
    iea.org
    iea.org
  19. 27
    oecd.org
    oecd.org
  20. 28
    mckinsey.com
    mckinsey.com
  21. 30
    cdp.net
    cdp.net
  22. 31
    wwf.org.uk
    wwf.org.uk