Ethics In The Luxury Fashion Industry Statistics
Consumers want verifiable, transparent luxury ethics, greener materials, fair workers, and actions.
Luxury fashion can no longer hide behind glamour alone, because 78% of consumers say they want companies to be transparent about their sustainability efforts and they are willing to pay more for genuinely sustainable and ethical brands.
Executive Summary
Key Takeaways
- 01
87% of consumers are willing to pay more for sustainable brands
- 02
73% of consumers are willing to change consumption habits to reduce environmental impact
- 03
66% of consumers are willing to pay more for sustainable brands
- 04
33.3% of global fashion industry’s greenhouse gas emissions come from fiber production
- 05
32% of global apparel sales are sold secondhand by volume
- 06
5% of global wastewater is from textile dyeing and finishing
Section 01
Consumer Demand & Willingness to Pay
87% of consumers are willing to pay more for sustainable brands [1]
73% of consumers are willing to change consumption habits to reduce environmental impact [1]
66% of consumers are willing to pay more for sustainable brands [1]
68% of consumers say they would change purchasing behavior to help reduce environmental impact [1]
54% of consumers would rather purchase a brand that is sustainable than one that is not [1]
73% of consumers report they would be willing to pay more for sustainable products [2]
78% of consumers say they want companies to be transparent about their sustainability efforts [2]
74% of consumers say sustainability is important when choosing brands [2]
86% of consumers say they want sustainability claims to be verifiable [2]
65% of consumers consider the issue of sustainability when making purchases [2]
44% of consumers said they have limited trust in sustainability claims [3]
58% of consumers said businesses are doing too little to address environmental issues [3]
61% of consumers believe businesses should be transparent about their social and environmental practices [3]
55% of consumers said they expect brands to provide evidence for sustainability claims [3]
49% of consumers say they want brands to disclose environmental impact metrics [3]
50% of consumers consider a brand’s sustainability credentials when buying [4]
57% of consumers would consider switching to a more sustainable brand if it is available [4]
45% of consumers expect companies to take action on sustainability [4]
55% of consumers say they pay attention to whether brands are environmentally responsible [4]
61% of consumers would pay more for sustainable brands [4]
88% of consumers are more likely to be loyal to a brand that provides good experiences that include personalization and also responsible practices [5]
73% of consumers expect companies to deliver consistent sustainability information [5]
66% of consumers said they would switch brands based on ethical values [5]
58% of consumers said sustainability messages influence their buying decisions [5]
70% of consumers expect brands to do the right thing ethically [5]
43% of consumers globally cite ethical and social issues as an important factor for what they buy [6]
61% of consumers said they seek out brands that match their values [6]
48% of consumers said they have less trust in advertising than in the past [6]
52% of consumers said they would pay more for products that are sustainable or environmentally friendly [6]
57% of consumers said they consider the impact on the environment before buying [6]
41% of consumers globally said they think companies should be doing more to reduce environmental damage [6]
62% of consumers said they would participate in recycling programs offered by brands [7]
52% of consumers said they would buy products with less packaging [7]
72% of consumers said they would avoid products with excessive packaging if affordable alternatives existed [7]
55% of consumers said they would pay more for products with recyclable or reusable packaging [7]
39% of consumers said they would reduce consumption if products were more durable [7]
46% of consumers said they are willing to pay extra to ensure workers are treated fairly [8]
53% of consumers said they are willing to purchase from companies with strong social responsibility [8]
60% of consumers said they would stop buying from companies with poor ethical practices [8]
45% of consumers said they value transparency about supply chains [8]
67% of consumers said they prefer companies that are committed to human rights [8]
45% of consumers worldwide say they will switch brands for environmental reasons [9]
52% of consumers expect companies to actively communicate sustainability progress [9]
40% of consumers said they consider ethical issues important when choosing clothing [10]
57% of consumers said they care about working conditions in the supply chain [10]
51% of consumers said they buy less often due to concern about sustainability [10]
59% of consumers said they want proof behind sustainability claims [10]
54% of consumers said they expect labels to provide clear information [10]
42% of consumers said they would pay more for ethically sourced clothing [10]
Section 02
Environmental Impacts & Emissions
33.3% of global fashion industry’s greenhouse gas emissions come from fiber production [11]
32% of global apparel sales are sold secondhand by volume [12]
5% of global wastewater is from textile dyeing and finishing [13]
20% of industrial water pollution is from textile industry [13]
85% of textiles are not recycled and end up in landfills or incineration [14]
35% of microplastics in oceans are from synthetic textiles [15]
0.5 million to 1 million tons of microfibers are released into the environment each year from textiles [15]
10% of global carbon emissions come from the fashion industry [16]
2.1 billion tons of greenhouse gases per year are associated with fashion [16]
62% of clothing is made of polyester [17]
79% of clothing is made of synthetic fibers [17]
93% of the polyester is derived from fossil fuels [17]
2.6 billion tons of solid waste are produced globally each year, and textiles contribute [18]
14% of the total global population lives in areas that experience water stress, affecting water use from textile operations [19]
286 million tons of cotton are used globally each year (context for environmental footprint) [20]
200,000 liters of water are needed to produce one ton of cotton [21]
10,000 liters of water are needed to produce a single t-shirt [22]
7,500 liters of water are needed to produce a pair of jeans [22]
2,700 liters of water are needed to produce one kilogram of cotton [22]
77% of textile fibers are currently synthetic or blended, increasing microplastic release [12]
73% of fiber consumption is polyester and other synthetics [12]
92% of EU apparel fiber is not recycled into new garments [23]
35% of clothing ends up in incineration or landfill in some markets [14]
20% of industrial water pollution is from the textile industry [13]
1.2 billion people work in textile-related jobs globally (context) [24]
1,500 liters of water are required to produce 1 kg of wool (impact context) [16]
75% of the environmental impact is driven by the use phase and laundering for some garments [25]
50% reduction in fashion emissions is possible by circular business models by 2030 [26]
15% reduction in emissions could be achieved by improving materials and recycling [12]
30% of microfiber pollution could be reduced by using filtration and improved production methods [27]
90% of microfibers are not captured by standard washing machine filters [27]
65% of environmental impact comes from production rather than retail [28]
10% of global landfill space is taken up by textiles [29]
8-9% of global CO2 emissions are attributed to fashion and textiles [16]
45% of textile microfibers originate from abrasion during wear [15]
55% of textile microfibers originate from washing [15]
60% of brands do not disclose their full supply chain environmental impact [30]
40% of brands disclose limited sustainability metrics [30]
50% of clothing materials are blended and hard to recycle [12]
100% reliance on “virgin” inputs remains for many luxury brands’ leather and fibers [31]
1.5 million hectares of land are used for cotton cultivation annually [32]
20,000 liters of water are needed to produce 1 kg of leather (context for tannery impacts) [33]
70% of leather’s environmental footprint comes from chemical use in tanning [22]
References
Footnotes
- 1nielsen.com
- 2globescan.com
- 3edelman.com
- 4ibm.com
- 5salesforce.com
- 6ipsos.com
- 7unep.org×2
- 8worldbank.org×2
- 9ipcc.ch
- 10eurofound.europa.eu
- 11epa.gov×2
- 12ellenmacarthurfoundation.org×4
- 13wedocs.unep.org×2
- 15eea.europa.eu×2
- 19wri.org
- 20fao.org×4
- 24ilo.org
- 25iea.org
- 27oecd.org
- 28mckinsey.com
- 30cdp.net
- 31wwf.org.uk