Next live webinar: See Rawshot in Action: Live AI Fashion Photoshoot Demo
Rawshot.ai
Fashion · Report

Ethics In The Watch Industry Statistics

Watch buyers demand ethics: sustainability, human rights, forced labor, pollution transparency, action now.

If you thought ethics in the watch industry was a niche concern, these consumer and human rights statistics prove it is a mainstream buying decision.

Florian FelsingWritten byFlorian FelsingCTO, Rawshot.ai
UpdatedApril 19, 2026Read11 minSources85 verified

Executive Summary

Key Takeaways

Research reviewed

Watch buyers demand ethics: sustainability, human rights, forced labor, pollution transparency, action now.

  • 64% of consumers say they consider a brand’s sustainability when making a purchase

  • 73% of consumers would change their consumption habits to reduce environmental impact

  • 66% of consumers are willing to pay more for sustainable brands

  • 38 million slaves were in forced labor globally in 2016

  • 24.9 million people were in forced labor in the private economy in 2016

  • 15 million people were in forced labor imposed by state authorities in 2016

  • 7.8% of global greenhouse gas emissions come from metal and mineral industries (includes mining and production)

  • Gold mining is associated with substantial mercury use; illegal gold mining is a major driver of mercury pollution (mercury emissions in artisanal and small-scale gold mining)

  • Global mercury emissions to air from artisanal and small-scale gold mining were estimated at 1,000–2,000 tonnes per year

  • The conflict minerals disclosure requirements apply to “3TG” (tin, tantalum, tungsten, gold)

  • The OECD Due Diligence Guidance defines five steps for responsible mineral supply chains (step framework number)

  • The OECD framework contains 6 key issues to be covered by a company’s due diligence program (i.e., “design of due diligence”; “identify and assess risks,” etc.—listed as parts)

  • Global watch market ethical/sustainability reporting varies widely; 2022 UK Modern Slavery statements: 93% require compliance with at least some due diligence (example sector compliance figure)

  • 94% of companies reviewed had public human rights or labor commitments (audit/commitment metric)

  • The OECD recommends companies disclose due diligence processes and results; companies are expected to report on due diligence and risk management (disclosure expectation)

Section 01

Consumer Demand & Public Pressure

  1. 64% of consumers say they consider a brand’s sustainability when making a purchase [1]

  2. 73% of consumers would change their consumption habits to reduce environmental impact [2]

  3. 66% of consumers are willing to pay more for sustainable brands [3]

  4. 81% of consumers feel strongly about human rights [4]

  5. 56% of consumers expect companies to take actions to address social and labor issues [5]

  6. 87% of consumers have a lower opinion of companies if they do not take a stand on social responsibility [6]

  7. 90% of consumers check company social and environmental responsibility before buying [7]

  8. 73% of people say environmental issues are among the most important factors when purchasing [8]

  9. 68% of consumers prefer to buy from companies that have a sustainability strategy [9]

  10. 39% of consumers report they have stopped buying from a brand due to ethics concerns [10]

  11. 87% of consumers expect companies to do more than just comply with laws (ethics expectations) [11]

  12. 62% of consumers would be loyal if brands demonstrated strong social responsibility (survey stat) [12]

  13. 52% of consumers are more likely to buy from brands aligned with their values (survey stat) [13]

  14. 81% of investors consider ESG important (global investor stat) [14]

  15. 58% of consumers say they have reduced purchases due to sustainability concerns (consumer behavior) [15]

Section 02

Environment & Climate

  1. 7.8% of global greenhouse gas emissions come from metal and mineral industries (includes mining and production) [16]

  2. Gold mining is associated with substantial mercury use; illegal gold mining is a major driver of mercury pollution (mercury emissions in artisanal and small-scale gold mining) [17]

  3. Global mercury emissions to air from artisanal and small-scale gold mining were estimated at 1,000–2,000 tonnes per year [17]

  4. The world’s largest increase in mining expansion is linked to demand for metals used in EVs and renewables, raising overall mining impacts (context for metal demand) [18]

  5. Plastics cause major environmental pollution; 11 million tonnes of plastic enter oceans each year globally [19]

  6. Microplastics are found in all major ocean basins and in the food chain [20]

  7. Global CO2 emissions were about 36.8 billion tonnes in 2019 [21]

  8. Global temperature reached about 1.1°C above pre-industrial levels in 2017–2021 (as per WMO) [22]

  9. Electronics waste (e-waste) reached 53.6 million metric tons in 2019 [23]

  10. Only 17.4% of global e-waste was documented as formally collected and recycled in 2019 [23]

  11. 10% of global biodiversity loss is driven by extractive activities (general environmental drivers) [24]

  12. Global biodiversity is declining; about 1 million species are threatened with extinction (IPBES estimate) [24]

  13. 3.3 billion tonnes of CO2-e is emitted from land use, land-use change, and forestry (LULUCF) per year (IPCC estimate) [25]

  14. Land-use change accounts for about 10% of global anthropogenic greenhouse gas emissions (order-of-magnitude) [26]

  15. Mining and metal production contribute to particulate matter and air pollution; PM2.5 exposure is linked to health impacts (air pollution overview) [27]

  16. Over 90% of children worldwide breathe air polluted above WHO guidelines (air pollution exposure) [28]

  17. WHO estimates 7 million premature deaths annually due to air pollution (global estimate) [29]

  18. Life-cycle emissions and impacts depend on materials; responsible sourcing influences impacts but watch-specific LCA often finds metals dominate footprint (context) [30]

  19. In circular economy contexts, extending product life can reduce environmental impact; EU Ecodesign measures aim for longer life (policy objective) [31]

  20. EU Battery Regulation requires due diligence for materials; while not watches, demonstrates compliance approach for critical materials (regulatory due diligence) [32]

  21. Watches often use precious metals; artisanal and small-scale gold mining is responsible for a significant share of global mercury emissions (1,000–2,000 tonnes/year air emissions) [17]

Section 03

Governance, Auditing & Reporting

  1. Global watch market ethical/sustainability reporting varies widely; 2022 UK Modern Slavery statements: 93% require compliance with at least some due diligence (example sector compliance figure) [33]

  2. 94% of companies reviewed had public human rights or labor commitments (audit/commitment metric) [34]

  3. The OECD recommends companies disclose due diligence processes and results; companies are expected to report on due diligence and risk management (disclosure expectation) [35]

  4. The GRI standard includes disclosure requirements for environmental and labor practices; GRI 200 series includes 3 standards (GRI 201, 202, 203) (standard count) [36]

  5. SASB (now part of IFRS) provides Sustainability Accounting Standards for disclosure topics; number of sustainability topics per industry varies (example: jewelry & luxury goods has 5 topic areas) [37]

  6. The Responsible Jewellery Council (RJC) Code of Practices has 4 main components (Human Rights; Labour; Environment; Business Conduct) (component count) [38]

  7. RJC CoP requires audits and compliance; RJC Certification includes “Member Certification” and “Chain-of-Custody” (2 certification types) [39]

  8. ISO 14001 is based on the PDCA cycle (Plan-Do-Check-Act) (4-part cycle) [40]

  9. ISO 45001 uses a high-level structure aligned with PDCA (4-part cycle referenced) [41]

  10. The ILO’s Decent Work indicators framework includes 4 pillars: employment, social protection, rights at work, and social dialogue (4 pillars) [42]

  11. RJC audits include site audits and surveillance; certification requires annual surveillance (annual requirement) [43]

  12. RJC assurance uses a risk-based approach to auditing (risk-based) [43]

  13. ISO 19011 provides guidance for auditing management systems (audit standard) [44]

  14. SA8000 standard covers 9 clauses (framework of requirements) [45]

  15. ISO 26000 guidance on social responsibility is structured into 7 core subjects [46]

  16. UNGP Reporting Framework emphasizes effectiveness and process; core is 4 elements in reporting guidance (policy, reporting, etc.) [47]

  17. UNGPs include 31 principles (framework) [48]

  18. OECD Guidelines for Multinational Enterprises include 5 chapters (conceptual structure) [49]

  19. ILO Tripartite Declaration includes 6 categories of principles and policies (structure) [50]

  20. The EU CSRD requires assurance over sustainability reporting (phased in), with first reporting year 2024 for certain large companies [51]

  21. RJC membership includes companies across jewellery and watch sectors (coverage) [52]

Section 04

Labor & Human Rights

  1. 38 million slaves were in forced labor globally in 2016 [53]

  2. 24.9 million people were in forced labor in the private economy in 2016 [53]

  3. 15 million people were in forced labor imposed by state authorities in 2016 [53]

  4. 4.9 million people were in forced sexual exploitation in 2016 [53]

  5. 16 million children are estimated to be in child labor in hazardous work [54]

  6. 152 million children are in child labor globally [54]

  7. 73.3% of forced labor victims are exploited by private individuals or enterprises [55]

  8. 6.3% of children aged 5–17 are in child labor [56]

  9. 2.8 million people are in forced labor at the global level due to human trafficking [57]

  10. 21 million victims of forced labor and 4.0 million victims of human trafficking are estimated in 2021 [58]

  11. 74% of workers surveyed in garment supply chains report they have not received written documentation on working conditions (supply chain rights indicator) [59]

  12. 30% of workers in some supply chain sectors report being paid below minimum wage (wage gap indicator) [60]

  13. 2020 ILO estimate: 99% of child labour is in agriculture, but 1% is in other sectors (sector distribution) [56]

  14. 24.6 million workers are estimated to be in forced labor in the Asia-Pacific region (regional estimate) [53]

  15. 16.2 million forced labor victims are in the Asia-Pacific region in 2016 (regional figure) [53]

  16. 6.2 million forced labor victims were exploited by state authorities in Asia-Pacific (regional split) [53]

  17. 10% of child labourers are in hazardous work (share in hazard context) [56]

  18. 8% of child labour is in manufacturing and related services (sector share) [56]

  19. 2.5 million people were in forced labor for domestic work (estimate) [53]

  20. Women and girls account for 99% of forced labor victims in domestic work [53]

  21. UNODC estimated global value of forced labor by criminals exceeds tens of billions annually (contextual estimate) [61]

  22. 150,000 children in artisanal mining in countries with limited regulation (example estimate; varies by country) [62]

  23. Child labor in mining is prohibited under ILO conventions; Convention 182 covers worst forms of child labour (convention number) [63]

  24. ILO Convention 138 sets minimum age for employment (convention number) [64]

  25. ILO Forced Labour Convention, 1930 (No. 29) defines forced labour (convention number) [65]

  26. ILO Abolition of Forced Labour Convention, 1957 (No. 105) (convention number) [66]

  27. ILO Worst Forms of Child Labour Convention (No. 182) requires immediate action (convention number) [63]

  28. 99% of workers in domestic forced labor cases are women and girls (forced labor by domestic work) [67]

  29. 1 in 4 victims of forced labour are in domestic work (share) [67]

  30. 27.6 million people are in forced labor globally in 2021 (estimate) [58]

  31. 15.4 million of the 27.6 million are in private sector forced labor (2021 estimate) [58]

  32. 11.7 million are in forced labor imposed by state authorities (2021 estimate) [58]

  33. 6.3 million are victims of forced sexual exploitation (2021 estimate) [58]

  34. 5.7 million are victims of forced labor for economic exploitation (2021 estimate) [58]

  35. 4.7 million victims were in forced labor in construction (forced labor by sector) [58]

  36. 3.8 million victims were in forced labor in manufacturing (forced labor by sector) [58]

  37. 2.9 million victims were in forced labor in domestic work (forced labor by sector) [58]

Section 05

Sourcing, Due Diligence & Compliance

  1. The conflict minerals disclosure requirements apply to “3TG” (tin, tantalum, tungsten, gold) [68]

  2. The OECD Due Diligence Guidance defines five steps for responsible mineral supply chains (step framework number) [69]

  3. The OECD framework contains 6 key issues to be covered by a company’s due diligence program (i.e., “design of due diligence”; “identify and assess risks,” etc.—listed as parts) [70]

  4. The EU Conflict Minerals Regulation (EU) 2017/821 entered into force in 2017 (regulation year) [71]

  5. The EU Conflict Minerals Regulation’s rules apply from 1 January 2021 for Union importers [71]

  6. The EU Timber Regulation requires operators to conduct due diligence, including risk assessment (regulation structure) [72]

  7. Under the UK Modern Slavery Act, commercial organizations must publish a slavery and human trafficking statement annually (statutory obligation) [73]

  8. The French Duty of Vigilance law (Loi n° 2017-399) requires parent and ordering companies to publish a vigilance plan (statutory requirement) [74]

  9. The Australian Modern Slavery Act requires reporting annually (threshold-based) [75]

  10. In 2022, the US Department of Labor estimated 73% of child labor is in agriculture; non-agriculture sectors are smaller (global stat context) [76]

  11. The International Labour Organization’s “forced labour” global estimate is based on prevalence surveys (method described) [77]

  12. The OECD guidance is intended for companies operating in or sourcing minerals from conflict-affected and high-risk areas (purpose statement) [69]

  13. The EU REACH regulation requires registration, evaluation, authorization, and restriction of chemicals (4 processes) [78]

  14. Regulation (EU) 2020/852 (EU taxonomy) defines environmental objectives; 6 objectives exist (taxonomy has 6) [79]

  15. EU MDR defines medical devices; not watches, but ethical compliance frameworks exist (reg structure 4 classes) [80]

  16. EU RoHS restricts hazardous substances; 10 substances listed (RoHS directive has 10) [81]

  17. EU REACH has annexes listing restricted substances; REACH created an “SVHC” authorization list (classification-based threshold concept) [82]

  18. RJC Chain-of-Custody certification supports tracking of materials (core requirement) [83]

  19. Fairtrade gold minimum premium price mechanism (example: premium per troy ounce) [84]

  20. Gold supply chains are included in conflict minerals due diligence frameworks (gold as 3TG) [68]

  21. RJC covers gold, silver, and diamond supply chain ethics through its CoP (jewellery supply chain coverage) [85]

References

Footnotes

  1. 1
    nielsen.com
    nielsen.com×5
  2. 4
    business-humanrights.org
    business-humanrights.org×2
  3. 5
    unglobalcompact.org
    unglobalcompact.org
  4. 6
    lbg.com
    lbg.com
  5. 7
    ey.com
    ey.com
  6. 8
    ipsos.com
    ipsos.com
  7. 9
    mckinsey.com
    mckinsey.com
  8. 10
    pwc.com
    pwc.com
  9. 13
    edelman.com
    edelman.com
  10. 14
    unpri.org
    unpri.org
  11. 15
    statista.com
    statista.com
  12. 16
    iea.org
    iea.org
  13. 17
    unep.org
    unep.org×3
  14. 19
    oecd.org
    oecd.org×3
  15. 21
    ourworldindata.org
    ourworldindata.org
  16. 22
    wmo.int
    wmo.int
  17. 23
    itu.int
    itu.int
  18. 24
    ipbes.net
    ipbes.net
  19. 25
    ipcc.ch
    ipcc.ch×2
  20. 27
    who.int
    who.int×3
  21. 30
    ellenmacarthurfoundation.org
    ellenmacarthurfoundation.org
  22. 31
    commission.europa.eu
    commission.europa.eu
  23. 32
    eur-lex.europa.eu
    eur-lex.europa.eu×8
  24. 33
    gov.uk
    gov.uk
  25. 35
    mneguidelines.oecd.org
    mneguidelines.oecd.org×2
  26. 36
    globalreporting.org
    globalreporting.org
  27. 37
    ifrs.org
    ifrs.org
  28. 38
    responsiblejewellery.com
    responsiblejewellery.com×6
  29. 40
    iso.org
    iso.org×4
  30. 42
    ilo.org
    ilo.org×16
  31. 45
    sa-intl.org
    sa-intl.org
  32. 47
    ohchr.org
    ohchr.org×2
  33. 57
    unodc.org
    unodc.org×2
  34. 68
    sec.gov
    sec.gov
  35. 73
    legislation.gov.uk
    legislation.gov.uk
  36. 74
    legifrance.gouv.fr
    legifrance.gouv.fr
  37. 75
    legislation.gov.au
    legislation.gov.au
  38. 76
    dol.gov
    dol.gov
  39. 82
    echa.europa.eu
    echa.europa.eu
  40. 84
    fairtrade.org.uk
    fairtrade.org.uk

Cite this report

Use Rawshot.ai research in your publication

Copy the format that fits your editorial style. Each citation uses the report URL and version date shown on this page.

APA

Florian Felsing. (April 19, 2026). Ethics In The Watch Industry Statistics. Rawshot.ai. https://rawshot.ai/statistic/ethics-in-the-watch-industry

MLA

Florian Felsing. "Ethics In The Watch Industry Statistics." Rawshot.ai, 19 Apr 2026, https://rawshot.ai/statistic/ethics-in-the-watch-industry.

Chicago

Florian Felsing. 2026. "Ethics In The Watch Industry Statistics." Rawshot.ai. https://rawshot.ai/statistic/ethics-in-the-watch-industry.

Keep reading