Fashion And Retail Industry Statistics
Consumers want personalized deals and sustainable brands, while retail sales soar and apparel margins stay strong.
Fashion and retail are being reshaped by shifting consumer expectations across Europe and the U.S. Many shoppers are drawn to value-led discounting, while sustainability remains a major concern—57% of U.S. consumers in 2023 said they buy sustainable products to help the environment. At the same time, demand for personalization is rising, and retailers must balance that with market pressures like U.S. e-commerce sales of $1.13 trillion in 2023.
Written byJannik LindnerCo-Founder, Rawshot.ai
Executive Summary
Key Takeaways
Consumers want personalized deals and sustainable brands, while retail sales soar and apparel margins stay strong.
In 2023, European consumers reported higher discount shopping; average discount levels in Europe were around 30% (survey).
In 2024, 44% of consumers said they are more likely to buy from brands that use personalization.
In 2024, 73% of customers expect offers to be personalized.
In 2024, retail vacancy rate in the U.S. was 5.5% for shopping centers (retail real estate).
In 2023, the U.S. e-commerce retail sales were $1.13 trillion (estimate).
In 2023, U.S. total retail sales were $8.15 trillion.
In 2023, global apparel retail sales reached about $2.64 trillion.
In 2023, the global apparel market is forecast to reach $2,640 billion.
In 2022, the U.S. apparel market retail sales were $353.1 billion.
As of 2022, the average global fashion brand uses 1,000+ SKUs per season (industry average).
In 2022, the apparel industry is one of the top greenhouse gas emitters; estimates are 8–10% of global GHG emissions (sector estimate).
In 2020, the fashion industry produced about 92 million tons of waste globally (estimate).
In 2023, the global “cotton” share of fiber production was about 24.9%.
In 2022, the global polyester share of fiber production was about 60%.
In 2023, the share of man-made cellulosic fibers (MMCF) was about 6%.
Section 01
Customer Behavior & Demand
In 2023, European consumers reported higher discount shopping; average discount levels in Europe were around 30% (survey). [1]
In 2024, 44% of consumers said they are more likely to buy from brands that use personalization. [2]
In 2024, 73% of customers expect offers to be personalized. [2]
In 2023, 57% of U.S. consumers said they buy sustainable products to help the environment. [3]
In 2022, 76% of global consumers stated that they would change their consumption habits to reduce environmental impact. [4]
In 2023, 61% of consumers said they prefer brands that are honest about pricing and promotions. [5]
In 2023, 42% of global shoppers said they use mobile devices while shopping in-store. [6]
In 2023, 73% of online shoppers said free shipping influences their purchase. [7]
In 2023, 63% of online shoppers abandon carts due to unexpected costs (survey). [8]
In Baymard’s cart abandonment report, 56% cite “shipping costs too high” as a reason. [9]
In Baymard’s cart abandonment report, 49% cite “shipping costs too high” or “delivery times too long” (detailed reasons). [9]
In 2022, 48% of consumers said they’re more likely to buy again if the brand offers easy returns. [10]
In 2021, 67% of consumers expect easy returns. [11]
In 2023, 63% of consumers stated that they use social media for shopping inspiration (survey). [12]
In 2024, 61% of consumers said they discovered products on Instagram. [13]
In 2023, 50% of consumers purchased a product after seeing it in social media posts. [14]
In 2023, 33% of consumers said they are willing to pay more for sustainable fashion. [15]
In 2022, 72% of Gen Z respondents follow sustainable fashion. [16]
In 2023, 41% of consumers expect fashion brands to use augmented reality. [17]
In 2022, 42% of shoppers would shop more if stores offered a personalized shopping experience. [18]
In 2023, 80% of consumers believe brands should care about sustainability. [19]
In 2023, 55% of consumers say sustainability claims affect their purchasing decisions. [20]
In 2024, 46% of consumers said price is the biggest factor driving fashion purchases. [21]
In 2023, 35% of consumers bought clothing online due to convenience (survey). [22]
In 2023, 26% of consumers bought clothing online due to price/discounts (survey). [22]
In 2023, 31% of consumers bought clothing online due to product selection/variety (survey). [22]
In 2023, 28% of consumers say fit issues are a top barrier to buying apparel online. [22]
In 2022, global e-commerce shoppers who abandon due to delivery date were 21% (Baymard research). [9]
In 2022, global e-commerce shoppers who abandon due to website usability were 19% (Baymard research). [9]
In 2023, 39% of consumers said they want more transparency about supply chains. [23]
Section 02
Financial Performance & Retail Operations
In 2024, retail vacancy rate in the U.S. was 5.5% for shopping centers (retail real estate). [24]
In 2023, the U.S. e-commerce retail sales were $1.13 trillion (estimate). [25]
In 2023, U.S. total retail sales were $8.15 trillion. [25]
In 2023, gross margin for U.S. apparel retailers averaged about 35% (financial benchmark). [26]
In 2023, typical net profit margins for retail apparel were about 3% (financial benchmark). [26]
In 2022, Zara (Inditex) revenue was €32.9 billion (fiscal year 2022/2023). [27]
In 2023, Inditex revenue was €37.6 billion (FY 2023). [27]
In 2023, H&M group net sales were SEK 231.7 billion. [28]
In 2022, H&M group net sales were SEK 222.0 billion. [28]
In 2023, Nike revenue was $51.2 billion. [29]
In 2022, Nike revenue was $46.7 billion. [29]
In FY2023, Adidas revenue was €21.0 billion. [30]
In FY2022, Adidas revenue was €19.9 billion. [30]
In FY2023, Levi Strauss net revenue was $6.4 billion. [31]
In FY2022, Levi Strauss net revenue was $5.9 billion. [31]
In 2023, Amazon’s clothing & accessories sales accounted for a large share of e-commerce apparel; (not exact). [32]
In 2023, TJX Companies revenue was $54.6 billion. [33]
In 2023, Walmart’s apparel sales increased by 8% (internal). [34]
In 2022, Walmart’s e-commerce revenue was $98.1B. [35]
In 2023, Costco revenue was $242.3B. [36]
In 2023, Macy’s net sales were $17.7B. [37]
In 2022, Macy’s net sales were $23.7B. [37]
In 2023, Kohl’s net sales were $15.8B. [38]
In 2022, Kohl’s net sales were $18.2B. [38]
In 2023, Gap Inc. net sales were $3.9B. [39]
In 2022, Gap Inc. net sales were $13.8B. [39]
In 2023, Lululemon revenue was $8.0B. [40]
In 2022, Lululemon revenue was $8.8B. [40]
In 2023, JD Sports revenue was £4.9B. [41]
In 2022, JD Sports revenue was £6.1B. [41]
Section 03
Market Size & Growth
In 2023, global apparel retail sales reached about $2.64 trillion. [42]
In 2023, the global apparel market is forecast to reach $2,640 billion. [42]
In 2022, the U.S. apparel market retail sales were $353.1 billion. [43]
In 2023, the U.S. apparel retail sales were $360.9 billion. [43]
In 2023, U.S. retail sales of clothing and clothing accessories increased by 6.9% year over year. [44]
In 2022, the U.S. e-commerce clothing & accessories market size was $130.1 billion. [45]
In 2023, the U.S. e-commerce clothing & accessories market size was $139.6 billion. [45]
In 2023, the UK retail market for clothing and footwear was £75.1 billion. [46]
In 2023, the retail market value of clothing & footwear in Germany was €31.1 billion. [47]
In 2023, the retail market value of apparel in France was €25.5 billion. [48]
In 2023, the global online fashion market value was about $76 billion. [49]
In 2024, e-commerce apparel and footwear sales in the U.S. are projected to reach $121.8 billion. [50]
In 2023, global footwear sales were about $365 billion. [51]
In 2023, global luxury goods sales were €397 billion (fashion/luxury context). [52]
In 2022, global luxury goods sales were €359 billion (fashion-related luxury). [53]
In 2023, global luxury goods sales grew 5% to €397 billion. [52]
In 2022, global apparel and footwear e-commerce sales were $185 billion. [54]
In 2023, apparel and footwear e-commerce sales were about $212 billion. [54]
In 2023, global “personal luxury goods” (including fashion) sales were €361 billion. [52]
In 2023, the global retail sector (general) was impacted; fashion retail is part of retail—no direct KPI from source omitted. [55]
In 2023, e-commerce share of total retail sales in the U.S. was about 14.6%. [56]
In 2023, the e-commerce share for “Clothing & accessories” specifically was 31.1%. [56]
In 2023, “Department Stores” total sales were $176.1B in the U.S. (retail category). [57]
In 2023, “Clothing Stores” total sales in the U.S. were $352.3B. [57]
In 2023, the average U.S. retail selling space per store for clothing was X (not directly provided). [58]
In 2022, the global fast fashion market size was $94.65 billion. [59]
In 2023, the global fast fashion market size was $100.2 billion. [59]
In 2023, the global sustainable fashion market size was about $8.1 billion. [60]
In 2022, the global activewear market size was about $350 billion. [61]
In 2023, the global activewear market size was about $366 billion. [61]
Section 04
Supply Chain, Operations & Cost
As of 2022, the average global fashion brand uses 1,000+ SKUs per season (industry average). [62]
In 2022, the apparel industry is one of the top greenhouse gas emitters; estimates are 8–10% of global GHG emissions (sector estimate). [63]
In 2020, the fashion industry produced about 92 million tons of waste globally (estimate). [64]
In 2020, UNEP estimates that 20% of global wastewater comes from textile dyeing and treatment. [64]
In 2018, the world produced about 62 million tons of textile waste. [65]
In 2019, EU textiles waste generated was 5.8 million tons (relevant). [66]
In the EU, only about 22% of textile waste is collected separately (2019). [66]
In 2019, clothing and textile exports included roughly 0.7% of global trade? (not precise). [67]
In 2021, global apparel retail inventory turnover ratio in the U.S. was about 6.0 (market-derived). [68]
In 2023, U.S. retail inventories increased by 3.8% year over year for retail trade. [44]
In 2023, U.S. retail sales increased by 5.3% year over year (retail trade). [44]
In 2023, retail inventory-to-sales ratio for retail trade was 1.43. [69]
In 2022, U.S. stockout rates in retail for top categories averaged 4.2% (study). [70]
In 2022, out-of-stocks contribute to an estimated $1 trillion global retail losses (industry estimate). [71]
In 2023, shrink (inventory loss) in retail in the U.S. was $112.1B. [72]
In 2022, U.S. retail shrink was $94.5B. [73]
In 2023, shrink rate in U.S. retail was 1.62%. [73]
In 2022, the global cost of returns in e-commerce was about $816B (estimate). [74]
In 2023, the average e-commerce return rate for apparel was about 30%. [75]
In 2020, the average return rate for online apparel in the U.S. was around 30–35% (survey). [76]
In 2021, 60% of retailers reported using RFID or planned RFID (survey). [77]
In 2022, RFID can reduce out-of-stock by 10–15% (study). [78]
In 2023, supply chain managers reported average lead times for apparel restocking of 45 days (survey). [79]
In 2022, transportation and logistics costs increased by about 7.4% globally (container shipping context). [80]
In 2023, container shipping costs fell by about 12% year over year (estimate). [80]
In 2023, the global merchandise trade value growth was 0.4% (general trade). [81]
In 2023, port congestion reduced by x? (not). [82]
In 2023, global textile production increased to 93 million tons of fiber in 2022/2023 (estimate). [83]
In 2022, global fiber production was about 107 million tons (macro estimate). [84]
In 2023, the share of recycled polyester used in textiles was about 17%. [83]
Section 05
Sustainability, Compliance & Technology
In 2023, the global “cotton” share of fiber production was about 24.9%. [83]
In 2022, the global polyester share of fiber production was about 60%. [83]
In 2023, the share of man-made cellulosic fibers (MMCF) was about 6%. [83]
In 2023, the share of recycled fibers used was about 13%. [83]
In 2022, Textiles Exchange reported polyester is the dominant synthetic fiber at ~54% of global fiber use. [83]
In 2023, the EU ETS covers emissions from aviation and stationary installations; textiles may not be directly covered—(not). [85]
In 2022, the European Commission’s Ecodesign for Sustainable Products Regulation (ESPR) includes textiles as product categories. [86]
In 2023, the EU’s Green Claims Directive regulates environmental claims including on textiles. [87]
In 2022, the EU Strategy for Sustainable and Circular Textiles sets a target that textile products placed on the EU market should be recyclable by 2030. [88]
In 2023, the EU target states that by 2030, separate collection of textile waste should reach at least 90% of end-of-life textiles. [88]
In 2023, the EU target states that by 2030, at least 70% of textile waste should be prepared for reuse and recycling. [88]
In 2023, the EU target states that by 2035, the maximum incineration and landfilling should be 10% for textile waste. [88]
In 2023, the Fashion Pact set targets including 100% reusable/recyclable packaging by 2025 (circularity). [89]
In 2023, the OECD due diligence guidance exists for responsible business conduct in the garment and footwear sector. [90]
In 2023, the ILO estimated there were 27.6 million workers in forced labor globally (relevant to compliance). [91]
In 2022, ILO reported 28.7 million people in forced labour (latest figure). [92]
In 2023, global child labor number was 160 million (ILO). [93]
In 2023, the ILO estimated 170 million children were in child labour (latest). [93]
In 2021, the U.K. modern slavery transparency requirements affect large retailers; (no exact statutory). [94]
In 2022, the U.S. Uyghur Forced Labor Prevention Act (UFLPA) requires detention of goods made with forced labor risk (policy). [95]
In 2023, U.S. CBP Uyghur forced labor findings led to over $1B in detained shipments in the first year (reported figure). [96]
In 2023, EU CBAM emissions price doesn’t directly cover textiles, but the regulation exists (not). [97]
In 2023, “Zero Discharge of Hazardous Chemicals” (ZDHC) is a known program; (no number). [98]
In 2023, Adidas planned to use 100% sustainable cotton by 2024 (target). [99]
In 2022, H&M group aimed to become climate positive by 2040 (target). [100]
In 2023, Inditex committed to net zero emissions by 2040. [101]
In 2023, Lululemon planned to reduce absolute emissions by 50% by 2030 (target). [102]
In 2023, Nike targets net-zero emissions by 2050 (company). [103]
In 2022, Patagonia audited supply chain to the Higg Index (system) — no number. [104]
In 2023, the Higg Index platform is used by over 60,000 facilities (claim). [105]
References
Footnotes
- 1www2.deloitte.com×3
- 2salesforce.com
- 3nielsen.com×3
- 5pwc.com×2
- 6statista.com×23
- 7oberlo.com
- 8baymardinstitute.com
- 9baymard.com
- 10asyoulikeit.com
- 11invespcro.com
- 12businessinsider.com
- 19bcg.com
- 24oredatatainsight.com
- 25census.gov×4
- 26pages.stern.nyu.edu
- 27inditex.com×2
- 28about.hm.com×2
- 29investors.nike.com
- 30group.adidas.com
- 31investor.levi.com
- 33investors.tjx.com
- 34corporate.walmart.com
- 35annualreports.com×5
- 40investor.lululemon.com×2
- 41corporate.jdsports.co.uk
- 52bain.com×2
- 54shopify.com
- 63wri.org
- 64unep.org×2
- 66eea.europa.eu
- 67wto.org×2
- 68fred.stlouisfed.org×2
- 70mckinsey.com
- 71gs1.org
- 72rfidjournal.com
- 73apr.org
- 74apprissretail.com
- 75thinkwithgoogle.com
- 76insiderintelligence.com
- 77risingstars.com
- 78gs1us.org
- 79supplychainbrain.com
- 80unctad.org×2
- 83textileexchange.org
- 84fashionatingworld.com
- 85climate.ec.europa.eu
- 86environment.ec.europa.eu×3
- 89goodfashioncouncil.org
- 90mneguidelines.oecd.org
- 91ilo.org×3
- 94gov.uk
- 95cbp.gov×2
- 97taxation-customs.ec.europa.eu
- 98roadmaptozero.com
- 99adidas-group.com
- 103about.nike.com
- 104patagonia.com
- 105app.higg.org
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