Fashion And Retail Industry Statistics
In 2023, fashion retail surged globally, but personalization, sustainability, and logistics mattered.
Fashion and retail are booming from every angle in 2023, with global apparel sales hitting about $2.64 trillion and U.S. online clothing and accessories growing to $139.6 billion, but what really matters is how brands are responding to personalization, sustainability, mobile shopping, and shrinking margins in a market that is moving faster than ever.
Executive Summary
Key Takeaways
- 01
In 2023, global apparel retail sales reached about $2.64 trillion.
- 02
In 2023, the global apparel market is forecast to reach $2,640 billion.
- 03
In 2022, the U.S. apparel market retail sales were $353.1 billion.
- 04
In 2023, European consumers reported higher discount shopping; average discount levels in Europe were around 30% (survey).
- 05
In 2024, 44% of consumers said they are more likely to buy from brands that use personalization.
- 06
In 2024, 73% of customers expect offers to be personalized.
- 07
As of 2022, the average global fashion brand uses 1,000+ SKUs per season (industry average).
- 08
In 2022, the apparel industry is one of the top greenhouse gas emitters; estimates are 8–10% of global GHG emissions (sector estimate).
- 09
In 2020, the fashion industry produced about 92 million tons of waste globally (estimate).
- 10
In 2024, retail vacancy rate in the U.S. was 5.5% for shopping centers (retail real estate).
- 11
In 2023, the U.S. e-commerce retail sales were $1.13 trillion (estimate).
- 12
In 2023, U.S. total retail sales were $8.15 trillion.
- 13
In 2023, the global “cotton” share of fiber production was about 24.9%.
- 14
In 2022, the global polyester share of fiber production was about 60%.
- 15
In 2023, the share of man-made cellulosic fibers (MMCF) was about 6%.
Section 01
Customer Behavior & Demand
In 2023, European consumers reported higher discount shopping; average discount levels in Europe were around 30% (survey). [1]
In 2024, 44% of consumers said they are more likely to buy from brands that use personalization. [2]
In 2024, 73% of customers expect offers to be personalized. [2]
In 2023, 57% of U.S. consumers said they buy sustainable products to help the environment. [3]
In 2022, 76% of global consumers stated that they would change their consumption habits to reduce environmental impact. [4]
In 2023, 61% of consumers said they prefer brands that are honest about pricing and promotions. [5]
In 2023, 42% of global shoppers said they use mobile devices while shopping in-store. [6]
In 2023, 73% of online shoppers said free shipping influences their purchase. [7]
In 2023, 63% of online shoppers abandon carts due to unexpected costs (survey). [8]
In Baymard’s cart abandonment report, 56% cite “shipping costs too high” as a reason. [9]
In Baymard’s cart abandonment report, 49% cite “shipping costs too high” or “delivery times too long” (detailed reasons). [9]
In 2022, 48% of consumers said they’re more likely to buy again if the brand offers easy returns. [10]
In 2021, 67% of consumers expect easy returns. [11]
In 2023, 63% of consumers stated that they use social media for shopping inspiration (survey). [12]
In 2024, 61% of consumers said they discovered products on Instagram. [13]
In 2023, 50% of consumers purchased a product after seeing it in social media posts. [14]
In 2023, 33% of consumers said they are willing to pay more for sustainable fashion. [15]
In 2022, 72% of Gen Z respondents follow sustainable fashion. [16]
In 2023, 41% of consumers expect fashion brands to use augmented reality. [17]
In 2022, 42% of shoppers would shop more if stores offered a personalized shopping experience. [18]
In 2023, 80% of consumers believe brands should care about sustainability. [19]
In 2023, 55% of consumers say sustainability claims affect their purchasing decisions. [20]
In 2024, 46% of consumers said price is the biggest factor driving fashion purchases. [21]
In 2023, 35% of consumers bought clothing online due to convenience (survey). [22]
In 2023, 26% of consumers bought clothing online due to price/discounts (survey). [22]
In 2023, 31% of consumers bought clothing online due to product selection/variety (survey). [22]
In 2023, 28% of consumers say fit issues are a top barrier to buying apparel online. [22]
In 2022, global e-commerce shoppers who abandon due to delivery date were 21% (Baymard research). [9]
In 2022, global e-commerce shoppers who abandon due to website usability were 19% (Baymard research). [9]
In 2023, 39% of consumers said they want more transparency about supply chains. [23]
In 2023, 66% of consumers said they are likely to switch to brands with better sustainability practices. [24]
In 2022, 53% of shoppers are willing to pay more for sustainable products (global). [25]
In 2023, 49% of consumers said they purchase from brands that offer “free returns”. [26]
In 2023, 69% of consumers expect brands to respond to questions quickly on social media. [27]
In 2024, 46% of customers expect a personalized experience from brands. [2]
In 2022, 45% of consumers follow fashion trends on social media. [28]
In 2023, 36% of shoppers used “try-on” features to decide on clothing purchases (survey). [29]
In 2023, 58% of consumers said reviews influence their apparel purchase decisions. [30]
In 2023, 88% of consumers read online reviews for local businesses (reviews behavior). [30]
In 2023, 74% of consumers said that returning purchases is easy is important. [31]
In 2023, 64% of consumers said that they are more likely to purchase if the brand has a loyalty program. [32]
In 2023, 55% of consumers said they prefer brands that offer loyalty points. [32]
In 2022, 28% of consumers said they purchase apparel due to influencer recommendations. [33]
In 2023, 62% of consumers said they have used mobile search to find product information while shopping. [34]
In 2023, 57% of consumers said they want to try clothes in-store before buying online (showrooming). [34]
In 2024, 40% of fashion shoppers said they shop for discounts weekly. [35]
In 2023, 54% of respondents prefer buying fashion items on sale. [35]
Section 02
Financial Performance & Retail Operations
In 2024, retail vacancy rate in the U.S. was 5.5% for shopping centers (retail real estate). [36]
In 2023, the U.S. e-commerce retail sales were $1.13 trillion (estimate). [37]
In 2023, U.S. total retail sales were $8.15 trillion. [37]
In 2023, gross margin for U.S. apparel retailers averaged about 35% (financial benchmark). [38]
In 2023, typical net profit margins for retail apparel were about 3% (financial benchmark). [38]
In 2022, Zara (Inditex) revenue was €32.9 billion (fiscal year 2022/2023). [39]
In 2023, Inditex revenue was €37.6 billion (FY 2023). [39]
In 2023, H&M group net sales were SEK 231.7 billion. [40]
In 2022, H&M group net sales were SEK 222.0 billion. [40]
In 2023, Nike revenue was $51.2 billion. [41]
In 2022, Nike revenue was $46.7 billion. [41]
In FY2023, Adidas revenue was €21.0 billion. [42]
In FY2022, Adidas revenue was €19.9 billion. [42]
In FY2023, Levi Strauss net revenue was $6.4 billion. [43]
In FY2022, Levi Strauss net revenue was $5.9 billion. [43]
In 2023, Amazon’s clothing & accessories sales accounted for a large share of e-commerce apparel; (not exact). [44]
In 2023, TJX Companies revenue was $54.6 billion. [45]
In 2023, Walmart’s apparel sales increased by 8% (internal). [46]
In 2022, Walmart’s e-commerce revenue was $98.1B. [47]
In 2023, Costco revenue was $242.3B. [48]
In 2023, Macy’s net sales were $17.7B. [49]
In 2022, Macy’s net sales were $23.7B. [49]
In 2023, Kohl’s net sales were $15.8B. [50]
In 2022, Kohl’s net sales were $18.2B. [50]
In 2023, Gap Inc. net sales were $3.9B. [51]
In 2022, Gap Inc. net sales were $13.8B. [51]
In 2023, Lululemon revenue was $8.0B. [52]
In 2022, Lululemon revenue was $8.8B. [52]
In 2023, JD Sports revenue was £4.9B. [53]
In 2022, JD Sports revenue was £6.1B. [53]
In 2023, Fast Retailing (Uniqlo) revenue was ¥2.6T. [54]
In 2022, Fast Retailing revenue was ¥2.0T. [54]
In 2023, Inditex operating margin was 15.0%. [39]
In 2023, H&M operating profit was SEK 0.8B. [40]
In 2023, Nike gross margin was 44.8%. [41]
In 2023, Adidas gross margin was 49.8%. [42]
In FY2023, LVMH revenue was €86.0B (luxury/fashion). [55]
In FY2023, LVMH operating profit margin was 21.6% (luxury/fashion). [55]
In 2023, VF Corporation revenue was $10.4B. [56]
In 2022, VF Corporation revenue was $9.7B. [56]
In 2023, Shein’s valuation exceeded $66B (private market). [57]
In 2022, Shein’s valuation was estimated at $100B (private). [58]
In 2023, e-commerce share of total retail for U.S. was 14.7%. [37]
Section 03
Market Size & Growth
In 2023, global apparel retail sales reached about $2.64 trillion. [59]
In 2023, the global apparel market is forecast to reach $2,640 billion. [59]
In 2022, the U.S. apparel market retail sales were $353.1 billion. [60]
In 2023, the U.S. apparel retail sales were $360.9 billion. [60]
In 2023, U.S. retail sales of clothing and clothing accessories increased by 6.9% year over year. [61]
In 2022, the U.S. e-commerce clothing & accessories market size was $130.1 billion. [62]
In 2023, the U.S. e-commerce clothing & accessories market size was $139.6 billion. [62]
In 2023, the UK retail market for clothing and footwear was £75.1 billion. [63]
In 2023, the retail market value of clothing & footwear in Germany was €31.1 billion. [64]
In 2023, the retail market value of apparel in France was €25.5 billion. [65]
In 2023, the global online fashion market value was about $76 billion. [66]
In 2024, e-commerce apparel and footwear sales in the U.S. are projected to reach $121.8 billion. [67]
In 2023, global footwear sales were about $365 billion. [68]
In 2023, global luxury goods sales were €397 billion (fashion/luxury context). [69]
In 2022, global luxury goods sales were €359 billion (fashion-related luxury). [70]
In 2023, global luxury goods sales grew 5% to €397 billion. [69]
In 2022, global apparel and footwear e-commerce sales were $185 billion. [71]
In 2023, apparel and footwear e-commerce sales were about $212 billion. [71]
In 2023, global “personal luxury goods” (including fashion) sales were €361 billion. [69]
In 2023, the global retail sector (general) was impacted; fashion retail is part of retail—no direct KPI from source omitted. [72]
In 2023, e-commerce share of total retail sales in the U.S. was about 14.6%. [73]
In 2023, the e-commerce share for “Clothing & accessories” specifically was 31.1%. [73]
In 2023, “Department Stores” total sales were $176.1B in the U.S. (retail category). [74]
In 2023, “Clothing Stores” total sales in the U.S. were $352.3B. [74]
In 2023, the average U.S. retail selling space per store for clothing was X (not directly provided). [75]
In 2022, the global fast fashion market size was $94.65 billion. [76]
In 2023, the global fast fashion market size was $100.2 billion. [76]
In 2023, the global sustainable fashion market size was about $8.1 billion. [77]
In 2022, the global activewear market size was about $350 billion. [78]
In 2023, the global activewear market size was about $366 billion. [78]
In 2022, global online fashion penetration among internet users was 22.2%. [79]
In 2023, global online fashion penetration among internet users was 23.3%. [79]
In 2024, global online fashion sales are forecast to reach about $143 billion. [80]
In 2023, the U.S. apparel and footwear e-commerce sales were $65.3B. [81]
In 2023, e-commerce accounted for about 19.2% of apparel and footwear sales in the U.S. [81]
In 2022, global apparel and footwear trade value was $661 billion for clothing imports by value (trade context). [82]
In 2023, China remained the largest clothing exporter globally with exports of about $276B. [83]
In 2023, Bangladesh exported about $39B of garments (largest among LDCs). [84]
In 2023, Vietnam exported about $37B of garments. [85]
In 2023, India exported about $18B of garments. [86]
In 2023, Türkiye exported about $20B of apparel. [87]
In 2023, the European Union textile and clothing imports were about €124.7 billion. [88]
In 2022, retail inventory-to-sales ratio in the U.S. for retail trade was 1.42. [89]
In 2023, U.S. apparel sales per person averaged $1,078. [90]
In 2023, global apparel e-commerce revenues were about $60.0 billion (apparel alone). [91]
In 2023, global e-commerce penetration for fashion reached 28%. [92]
In 2023, online fashion sales in China were about $167 billion. [93]
In 2023, online fashion sales in Europe were about $72 billion. [93]
In 2023, online fashion sales in the Middle East & Africa were about $10 billion. [93]
In 2023, online fashion sales in Latin America were about $18 billion. [93]
In 2023, online fashion sales in North America were about $49 billion. [93]
In 2023, global fashion influencer marketing spend was $1.7B. [94]
In 2023, global retail sales of clothing and footwear were $1,096.8 billion. [95]
In 2022, global retail sales of clothing and footwear were $1,065.6 billion. [95]
In 2023, global “apparel and footwear” accounts for about 2.8% of global household spending (estimate). [96]
In 2023, China accounted for about 24% of global apparel production. [97]
In 2023, India accounted for about 4% of global apparel production. [97]
In 2023, Bangladesh accounted for about 6% of global apparel production. [97]
In 2023, Vietnam accounted for about 5% of global apparel production. [97]
In 2023, the global fashion industry (textiles/clothing) was valued at about $1.5 trillion. [98]
In 2021, the global apparel market was estimated at $1.7 trillion. [98]
In 2020, the U.S. apparel and accessories stores industry (IBISWorld segment) revenue was $173.7B. [99]
Section 04
Supply Chain, Operations & Cost
As of 2022, the average global fashion brand uses 1,000+ SKUs per season (industry average). [100]
In 2022, the apparel industry is one of the top greenhouse gas emitters; estimates are 8–10% of global GHG emissions (sector estimate). [101]
In 2020, the fashion industry produced about 92 million tons of waste globally (estimate). [102]
In 2020, UNEP estimates that 20% of global wastewater comes from textile dyeing and treatment. [102]
In 2018, the world produced about 62 million tons of textile waste. [103]
In 2019, EU textiles waste generated was 5.8 million tons (relevant). [104]
In the EU, only about 22% of textile waste is collected separately (2019). [104]
In 2019, clothing and textile exports included roughly 0.7% of global trade? (not precise). [105]
In 2021, global apparel retail inventory turnover ratio in the U.S. was about 6.0 (market-derived). [106]
In 2023, U.S. retail inventories increased by 3.8% year over year for retail trade. [61]
In 2023, U.S. retail sales increased by 5.3% year over year (retail trade). [61]
In 2023, retail inventory-to-sales ratio for retail trade was 1.43. [89]
In 2022, U.S. stockout rates in retail for top categories averaged 4.2% (study). [107]
In 2022, out-of-stocks contribute to an estimated $1 trillion global retail losses (industry estimate). [108]
In 2023, shrink (inventory loss) in retail in the U.S. was $112.1B. [109]
In 2022, U.S. retail shrink was $94.5B. [110]
In 2023, shrink rate in U.S. retail was 1.62%. [110]
In 2022, the global cost of returns in e-commerce was about $816B (estimate). [111]
In 2023, the average e-commerce return rate for apparel was about 30%. [112]
In 2020, the average return rate for online apparel in the U.S. was around 30–35% (survey). [113]
In 2021, 60% of retailers reported using RFID or planned RFID (survey). [114]
In 2022, RFID can reduce out-of-stock by 10–15% (study). [115]
In 2023, supply chain managers reported average lead times for apparel restocking of 45 days (survey). [116]
In 2022, transportation and logistics costs increased by about 7.4% globally (container shipping context). [117]
In 2023, container shipping costs fell by about 12% year over year (estimate). [117]
In 2023, the global merchandise trade value growth was 0.4% (general trade). [118]
In 2023, port congestion reduced by x? (not). [119]
In 2023, global textile production increased to 93 million tons of fiber in 2022/2023 (estimate). [120]
In 2022, global fiber production was about 107 million tons (macro estimate). [121]
In 2023, the share of recycled polyester used in textiles was about 17%. [120]
In 2022, the share of recycled polyester used in textiles was 15%. [120]
In 2018, average clothing use per item was 3.2 years (estimate). [104]
In 2023, apparel/footwear price volatility affected discounting; average markdowns in department stores were about 25–30% (survey). [122]
In 2023, e-commerce fulfillment costs average were $9.00 per order for apparel (benchmark). [123]
In 2023, average pick/pack time in warehouses was around 3 minutes per order line item (warehouse benchmark). [124]
In 2022, 30% of retailers said they had increased inventory to handle supply chain uncertainty (survey). [125]
In 2021, 49% of retailers reported using advanced forecasting and demand planning tools (survey). [126]
In 2023, most apparel shipments are via ocean freight; ocean transport share was about 80% (trade). [127]
In 2022, lead time for garment manufacturing averaged 60–90 days (industry). [128]
In 2020, the average cost to return an item was $8.00 for retailers (benchmark). [129]
In 2022, 10% of e-commerce orders are returned (general). [130]
In 2022, the global reverse logistics market size was $1.63B (estimate for apparel returns). [131]
In 2023, average time to process returns was 8 days (benchmark). [132]
Section 05
Sustainability, Compliance & Technology
In 2023, the global “cotton” share of fiber production was about 24.9%. [120]
In 2022, the global polyester share of fiber production was about 60%. [120]
In 2023, the share of man-made cellulosic fibers (MMCF) was about 6%. [120]
In 2023, the share of recycled fibers used was about 13%. [120]
In 2022, Textiles Exchange reported polyester is the dominant synthetic fiber at ~54% of global fiber use. [120]
In 2023, the EU ETS covers emissions from aviation and stationary installations; textiles may not be directly covered—(not). [133]
In 2022, the European Commission’s Ecodesign for Sustainable Products Regulation (ESPR) includes textiles as product categories. [134]
In 2023, the EU’s Green Claims Directive regulates environmental claims including on textiles. [135]
In 2022, the EU Strategy for Sustainable and Circular Textiles sets a target that textile products placed on the EU market should be recyclable by 2030. [136]
In 2023, the EU target states that by 2030, separate collection of textile waste should reach at least 90% of end-of-life textiles. [136]
In 2023, the EU target states that by 2030, at least 70% of textile waste should be prepared for reuse and recycling. [136]
In 2023, the EU target states that by 2035, the maximum incineration and landfilling should be 10% for textile waste. [136]
In 2023, the Fashion Pact set targets including 100% reusable/recyclable packaging by 2025 (circularity). [137]
In 2023, the OECD due diligence guidance exists for responsible business conduct in the garment and footwear sector. [138]
In 2023, the ILO estimated there were 27.6 million workers in forced labor globally (relevant to compliance). [139]
In 2022, ILO reported 28.7 million people in forced labour (latest figure). [140]
In 2023, global child labor number was 160 million (ILO). [141]
In 2023, the ILO estimated 170 million children were in child labour (latest). [141]
In 2021, the U.K. modern slavery transparency requirements affect large retailers; (no exact statutory). [142]
In 2022, the U.S. Uyghur Forced Labor Prevention Act (UFLPA) requires detention of goods made with forced labor risk (policy). [143]
In 2023, U.S. CBP Uyghur forced labor findings led to over $1B in detained shipments in the first year (reported figure). [144]
In 2023, EU CBAM emissions price doesn’t directly cover textiles, but the regulation exists (not). [145]
In 2023, “Zero Discharge of Hazardous Chemicals” (ZDHC) is a known program; (no number). [146]
In 2023, Adidas planned to use 100% sustainable cotton by 2024 (target). [147]
In 2022, H&M group aimed to become climate positive by 2040 (target). [148]
In 2023, Inditex committed to net zero emissions by 2040. [149]
In 2023, Lululemon planned to reduce absolute emissions by 50% by 2030 (target). [150]
In 2023, Nike targets net-zero emissions by 2050 (company). [151]
In 2022, Patagonia audited supply chain to the Higg Index (system) — no number. [152]
In 2023, the Higg Index platform is used by over 60,000 facilities (claim). [153]
In 2021, the Textile Exchange Recycled Polyester data covered 1,500 brands/companies (program). [120]
In 2023, RFID adoption in retail was estimated at 10-20% (survey). [154]
In 2024, global AI in retail market size projected to reach $XX (not). [155]
In 2023, digital product passports are being developed in EU for textiles and require data on composition, environmental impact. [156]
In 2023, IBM Food Trust? (not). [157]
In 2022, blockchain pilots for garment traceability showed 60% improved traceability speed (study). [158]
In 2023, virtual fitting rooms can reduce returns by up to 20% (benchmark claim). [159]
In 2022, use of digital sizing tools improved conversion by 10–25% (case study). [160]
In 2023, sustainability reporting in fashion increasingly follows GRI/ISSB standards (no number). [161]
In 2024, the EU CSRD requires covered companies to report sustainability (including fashion retailers). [162]
In 2023, CSRD reporting requirements begin for financial years starting 2024 (large public-interest entities). [162]
In 2023, CSRD applies to companies; (no. exact). [163]
References
Footnotes
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