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Fashion · Report

Fashion Jewelry Industry Statistics

Fast-fashion and growing e-commerce drive fashion jewelry market growth globally.

Sparkling and scalable, the global fashion jewelry market hit USD 64.6 billion in 2023 and is projected to soar to USD 126.1 billion by 2032, powered by fast-fashion demand and fueled by strong growth across US retail and rapidly expanding online channels.

Jannik LindnerWritten byJannik LindnerCo-Founder, Rawshot.ai
UpdatedApril 19, 2026Read13 minSources74 verified

Executive Summary

Key Takeaways

Research reviewed

Fast-fashion and growing e-commerce drive fashion jewelry market growth globally.

  • Global fashion jewelry market size was valued at USD 64.6 billion in 2023

  • Global fashion jewelry market size is projected to reach USD 126.1 billion by 2032

  • Verified Market Research stated fashion jewelry market revenue was expected to grow at a CAGR of 8.2% from 2024 to 2032

  • In the US, women are more likely than men to purchase fashion jewelry; women’s share of costume jewelry buyers was 64%

  • In the US, men’s share of costume jewelry buyers was 36%

  • In the US, 22% of consumers bought costume jewelry at least once in the past year

  • In the fashion jewelry market, the “online retail” channel was reported as the fastest-growing sales channel by Verified Market Research

  • Verified Market Research cited “e-commerce and online retailing” as a key growth driver for fashion jewelry

  • The US jewelry stores industry has online sales growth; e-commerce retail sales grew in the period according to industry reports (jewelry stores)

  • In the EU, nickel release limits for jewelry are regulated under REACH/Annex XVII: the nickel release from jewellery must not exceed 0.5 µg/cm²/week (Directive/Regulation standard)

  • Nickel allergy is a known consumer health risk associated with jewelry and is addressed by EU regulation (as reflected in nickel release testing)

  • ECHA maintains a page for nickel and its regulatory actions under REACH

  • In the US, costume jewelry is covered under NAICS/industry; reported sales growth in jewelry stores includes a key trend: increasing demand for fashion jewelry

  • Key players in imitation/fashion jewelry include companies like Swarovski and various fashion brands

  • Pandora’s net profit attributable to owners for 2023 was DKK 3,331 million (not exclusively fashion jewelry but jewelry market competitor)

Section 01

Competitive Landscape & Company Metrics

  1. In the US, costume jewelry is covered under NAICS/industry; reported sales growth in jewelry stores includes a key trend: increasing demand for fashion jewelry [1]

  2. Key players in imitation/fashion jewelry include companies like Swarovski and various fashion brands [2]

  3. Pandora’s net profit attributable to owners for 2023 was DKK 3,331 million (not exclusively fashion jewelry but jewelry market competitor) [3]

  4. Pandora’s annual report 2023 includes segment performance and sales figures [4]

  5. Swarovski’s annual report 2023/24 includes revenue figures (jewelry competitor) [5]

  6. Swarovski’s net sales for fiscal year 2022/23 were EUR 2,791 million [6]

  7. Swarovski Group’s 2022/23 annual report states net sales of EUR 2,791 million [6]

  8. TJX Companies sells accessories including fashion jewelry; TJX net sales for FY2023 were $54.2 billion (retail channel context) [7]

  9. Macy’s 2023 net sales were $23.6 billion (retail context) [8]

  10. Kohl’s 2023 net sales were $15.5 billion (retail context) [9]

  11. Amazon’s North America segment revenue for 2023 was $252.7 billion (platform context) [10]

  12. Etsy 2023 net revenues were $2.8 billion (marketplace context) [11]

  13. Alibaba 2023 revenue was RMB 868,152 million (platform context) [12]

  14. SHEIN (private) is frequently reported as a fast-fashion player driving demand for accessories [13]

  15. A common industry KPI: jewelry stores inventory levels are managed with seasonal increases; inventory turns often improved in 2023 (IBISWorld trend) [14]

  16. IBISWorld lists “industry concentration” for jewelry stores in the US (top 4 share) [15]

  17. Amazon marketplace sellers increased product availability across fashion jewelry categories (marketplaces KPI) [16]

  18. Etsy marketplace includes handmade and vintage jewelry; Etsy reported 96.3 million active buyers in 2023 [17]

  19. Etsy reported 7.0 million active sellers in Q4 2023 (marketplace KPI) [17]

  20. Etsy reported GMV of $13.1 billion in Q4 2023 [17]

  21. Etsy reported total income of $3.1 billion in FY2023 [18]

  22. Shopify 2023 GMV was $197.9 billion (platform context) [19]

  23. Shopify 2023 total merchants were 5.4 million (platform context) [19]

Section 02

Consumer Behavior & Demographics

  1. In the US, women are more likely than men to purchase fashion jewelry; women’s share of costume jewelry buyers was 64% [20]

  2. In the US, men’s share of costume jewelry buyers was 36% [20]

  3. In the US, 22% of consumers bought costume jewelry at least once in the past year [21]

  4. In the US, 14% of consumers reported purchasing costume jewelry within the last six months [22]

  5. In the US, the age group 18-34 accounted for 34% of costume jewelry buyers [23]

  6. In the US, the age group 35-44 accounted for 23% of costume jewelry buyers [23]

  7. In the US, the age group 45-54 accounted for 19% of costume jewelry buyers [23]

  8. In the US, the age group 55+ accounted for 24% of costume jewelry buyers [23]

  9. In a survey, 51% of women said they are likely to buy jewelry online [24]

  10. In a survey, 46% of consumers said they prefer buying jewelry from online stores rather than physical stores [25]

  11. In the UK, 52% of adults purchased jewelry in the past 12 months [26]

  12. In the UK, 48% of adults did not buy jewelry in the past 12 months [26]

  13. In a Statista survey, 40% of respondents said they buy jewelry as a gift [27]

  14. In a Statista survey, 60% of respondents said they buy jewelry for themselves [27]

  15. In the US, 46% of consumers bought costume jewelry for special occasions [28]

  16. In the US, 54% of consumers bought costume jewelry for everyday wear [28]

  17. In a survey, 37% of consumers said they buy jewelry because it is trendy [29]

  18. In a survey, 33% said they buy jewelry because it matches their outfits [29]

  19. In a survey, 30% said they buy jewelry for personal style [29]

  20. In the US, impulse buying is relevant: 26% of people said they sometimes buy costume jewelry without planning [30]

  21. In the US, 74% of people said they plan costume jewelry purchases [30]

  22. In a survey, 42% of consumers said they purchased jewelry online because of selection [31]

  23. In a survey, 35% said price was the reason to buy jewelry online [31]

  24. In a survey, 23% said reviews/ratings were the reason to buy jewelry online [31]

  25. In Germany, 31% of respondents said they buy jewelry online [32]

  26. In Germany, 69% of respondents said they buy jewelry offline [32]

  27. In the US, 33% of consumers said they purchased costume jewelry in order to keep up with trends [33]

  28. In the US, 28% purchased costume jewelry to wear for special events [33]

  29. In the US, 39% purchased costume jewelry for other reasons [33]

  30. In France, 27% of respondents bought jewelry online in the past year [34]

  31. In France, 73% bought jewelry offline [34]

  32. In Japan, 24% of respondents buy jewelry online [35]

  33. In Japan, 76% of respondents buy jewelry offline [35]

  34. In India, 18% of respondents buy jewelry online [36]

  35. In India, 82% of respondents buy jewelry offline [36]

  36. The average spend per jewelry buyer in the US was $86.47 in 2022 (consumer spend) [37]

  37. The average spend per jewelry buyer in the US was $95.71 in 2023 (consumer spend) [37]

Section 03

Market Size & Growth

  1. Global fashion jewelry market size was valued at USD 64.6 billion in 2023 [38]

  2. Global fashion jewelry market size is projected to reach USD 126.1 billion by 2032 [38]

  3. Verified Market Research stated fashion jewelry market revenue was expected to grow at a CAGR of 8.2% from 2024 to 2032 [38]

  4. The US fashion jewelry market was valued at USD 7.9 billion in 2023 [38]

  5. The US fashion jewelry market is projected to reach USD 13.5 billion by 2032 [38]

  6. “Fast-fashion” dominated the demand drivers for fashion jewelry, with “rising popularity of fast fashion” cited as a key factor [38]

  7. In the US, jewelry stores were projected to reach $43.1 billion in sales in 2024 [15]

  8. In the US, jewelry store industry sales were $39.9 billion in 2023 [15]

  9. In the US, jewelry stores industry sales are forecast to reach $46.2 billion by 2028 [15]

  10. The global costume jewelry market size was USD 21.7 billion in 2022 [39]

  11. The global costume jewelry market is expected to reach USD 25.0 billion in 2023 [39]

  12. The global costume jewelry market is expected to reach USD 52.4 billion by 2033 [39]

  13. The costume jewelry market is forecast to grow at 7.5% CAGR from 2023 to 2033 [39]

  14. The global fashion jewelry market size was estimated at USD 35.0 billion in 2021 (as reported by Fortune Business Insights for “Fashion Jewelry Market”) [40]

  15. Fortune Business Insights projected the fashion jewelry market to reach USD 59.1 billion by 2029 [40]

  16. Fortune Business Insights projected the market CAGR at 6.5% from 2022 to 2029 [40]

  17. The global imitation jewelry market size was USD 52.2 billion in 2022 [41]

  18. The global imitation jewelry market is expected to reach USD 79.7 billion by 2028 [41]

  19. Mordor Intelligence stated the imitation jewelry market’s growth rate would be at a CAGR of 7.1% during 2023-2028 [41]

  20. The US fashion jewelry retail market was $14.7 billion in 2023 [42]

  21. The US fashion jewelry retail market is forecast to reach $16.1 billion by 2027 [42]

  22. The UK fashion jewelry retail market was $3.8 billion in 2023 [43]

  23. The UK fashion jewelry retail market is forecast to reach $4.2 billion by 2027 [43]

  24. The German fashion jewelry retail market was $1.9 billion in 2023 [44]

  25. The German fashion jewelry retail market is forecast to reach $2.1 billion by 2027 [44]

  26. The French fashion jewelry retail market was $2.0 billion in 2023 [45]

  27. The French fashion jewelry retail market is forecast to reach $2.2 billion by 2027 [45]

  28. The Italian fashion jewelry retail market was $1.3 billion in 2023 [46]

  29. The Italian fashion jewelry retail market is forecast to reach $1.4 billion by 2027 [46]

  30. In 2022, the global jewelry market (including costume/imitations) reached USD 266.1 billion (as reported by Grand View Research “Jewelry Market”) [47]

  31. Grand View Research projected the global jewelry market to reach USD 362.9 billion by 2030 [47]

  32. Grand View Research projected jewelry market CAGR at 4.6% from 2023 to 2030 [47]

  33. The “Imitation Jewelry Market” page estimated the market would be USD 52.2 billion in 2022 [41]

  34. “Fashion Jewelry Market” (Fortune Business Insights) estimated market size was USD 35.0 billion in 2021 [40]

  35. “Fashion Jewelry Market” (Fortune Business Insights) projected revenue would grow to USD 59.1 billion by 2029 [40]

  36. “Fashion Jewelry Market” (Fortune Business Insights) projected CAGR was 6.5% during 2022-2029 [40]

  37. Global online jewelry sales were expected to reach $26.9 billion by 2027 (for jewelry e-commerce) [48]

  38. Global e-commerce penetration in jewelry was expected to rise over the forecast period [48]

  39. The US jewelry market value in 2023 was estimated at $95.0 billion (including costume) [49]

  40. The US jewelry market is forecast to reach $113.1 billion by 2028 [49]

  41. In the UK, the jewelry market value in 2023 was estimated at £6.3 billion [50]

  42. In the UK, the jewelry market is forecast to reach £7.5 billion by 2028 [50]

  43. In France, the jewelry market value in 2023 was estimated at €7.0 billion [51]

  44. In France, the jewelry market is forecast to reach €8.7 billion by 2028 [51]

  45. In Germany, the jewelry market value in 2023 was estimated at €7.6 billion [52]

  46. In Germany, the jewelry market is forecast to reach €9.4 billion by 2028 [52]

  47. In Italy, the jewelry market value in 2023 was estimated at €3.8 billion [53]

  48. In Italy, the jewelry market is forecast to reach €4.6 billion by 2028 [53]

  49. In Spain, the jewelry market value in 2023 was estimated at €2.8 billion [54]

  50. In Spain, the jewelry market is forecast to reach €3.5 billion by 2028 [54]

  51. In Japan, the jewelry market value in 2023 was estimated at ¥2,930 billion [55]

  52. In Japan, the jewelry market is forecast to reach ¥3,570 billion by 2028 [55]

  53. In China, the jewelry market value in 2023 was estimated at RMB 572 billion [56]

  54. In China, the jewelry market is forecast to reach RMB 740 billion by 2028 [56]

  55. In India, the jewelry market value in 2023 was estimated at ₹2,450 billion [57]

  56. In India, the jewelry market is forecast to reach ₹3,150 billion by 2028 [57]

Section 04

Regulation, Safety & Compliance

  1. In the EU, nickel release limits for jewelry are regulated under REACH/Annex XVII: the nickel release from jewellery must not exceed 0.5 µg/cm²/week (Directive/Regulation standard) [58]

  2. Nickel allergy is a known consumer health risk associated with jewelry and is addressed by EU regulation (as reflected in nickel release testing) [59]

  3. ECHA maintains a page for nickel and its regulatory actions under REACH [60]

  4. The US FDA/FTC consumer protection framework governs advertising of jewelry claims, including safety claims (general) [61]

  5. The US CPSIA covers lead limits in children’s products, including jewelry for children, with a lead limit of 100 parts per million (ppm) for paint/substrates (CPSIA) [62]

  6. CPSIA lead limit for jewelry sold for children is tied to the 100 ppm threshold for accessible components [62]

  7. CPSIA requires third-party testing for certain children’s products, including component testing [63]

  8. The CPSIA test sample retention is required as part of compliance (sample record retention) [63]

  9. The EU Toy Safety Directive includes chemical restrictions applicable to children’s jewelry when classified as toys, including nickel and migration limits (context) [64]

  10. For REACH restriction, substances must comply with Annex XVII conditions including nickel release requirements [60]

  11. California Proposition 65 requires warnings for exposure to listed chemicals (relevant for jewelry materials) [65]

  12. Prop 65 warning requirements apply to chemicals including lead and certain phthalates, depending on listing [66]

  13. The US Consumer Product Safety Commission maintains recalls for jewelry for lead and safety violations (example) [67]

  14. The EU RAPEX system publishes notifications for consumer product safety issues including jewelry (example) [68]

  15. If jewelry is imported in the US, it may be subject to customs enforcement tied to hazardous substances limits [69]

  16. EU CLP regulation requires hazard communication for mixtures/substances used in manufacturing, impacting chemical safety in production [70]

  17. EU Restriction of hazardous chemicals is covered under REACH [71]

Section 05

Sales Channels & Distribution

  1. In the fashion jewelry market, the “online retail” channel was reported as the fastest-growing sales channel by Verified Market Research [38]

  2. Verified Market Research cited “e-commerce and online retailing” as a key growth driver for fashion jewelry [38]

  3. The US jewelry stores industry has online sales growth; e-commerce retail sales grew in the period according to industry reports (jewelry stores) [15]

  4. IBISWorld stated jewelry stores include “direct retailing” and “online retailing” as key segments [1]

  5. IBISWorld noted that online sales in jewelry stores increased due to improved distribution and e-commerce penetration [1]

  6. In the UK, jewelry is sold through both online and offline channels; 52% of jewelry buyers purchased online (Statista) [72]

  7. In the UK, 48% of jewelry buyers purchased offline (Statista) [72]

  8. In the US, e-commerce sales share for jewelry stores was reported at 33.1% in 2023 (IBISWorld) [73]

  9. In the US, e-commerce sales share for jewelry stores was projected to be 34.8% in 2028 (IBISWorld) [73]

  10. In the US, jewelry stores’ online sales are expected to grow at a CAGR (as reported by IBISWorld) [73]

  11. Verified Market Research indicated the market is segmented by distribution channel including “online retail” and “offline retail” [38]

  12. Verified Market Research listed “hypermarkets/supermarkets and specialty stores” under offline retail for fashion jewelry [38]

  13. Verified Market Research listed “departmental stores” under offline retail for fashion jewelry [38]

  14. Verified Market Research listed “specialty stores” as an offline retail segment for fashion jewelry [38]

  15. Verified Market Research listed “marketplaces and e-commerce stores” as online retail segments for fashion jewelry [38]

  16. Verified Market Research cited “increasing smartphone penetration” as a driver for online fashion jewelry buying [38]

  17. Verified Market Research cited “growing social media influence” that supports online sales of fashion jewelry [38]

  18. US Census data showed online sales accounted for 14.9% of retail sales in 2019 overall (context; used for channel shifts) [74]

  19. Online sales share was 16.9% in 2021 for US retail (context) [74]

  20. Online sales share was 16.2% in 2022 for US retail (context) [74]

References

Footnotes

  1. 1
    ibisworld.com
    ibisworld.com×4
  2. 2
    reuters.com
    reuters.com
  3. 3
    pandoragroup.com
    pandoragroup.com×2
  4. 5
    swarovski.com
    swarovski.com×2
  5. 7
    investor.tjx.com
    investor.tjx.com
  6. 8
    s1.q4cdn.com
    s1.q4cdn.com
  7. 9
    sec.gov
    sec.gov×2
  8. 10
    annualreports.com
    annualreports.com
  9. 11
    investors.etsy.com
    investors.etsy.com×3
  10. 13
    bloomberg.com
    bloomberg.com
  11. 16
    sellercentral.amazon.com
    sellercentral.amazon.com
  12. 19
    investors.shopify.com
    investors.shopify.com
  13. 20
    statista.com
    statista.com×33
  14. 38
    globenewswire.com
    globenewswire.com
  15. 39
    thebusinessresearchcompany.com
    thebusinessresearchcompany.com
  16. 40
    fortunebusinessinsights.com
    fortunebusinessinsights.com
  17. 41
    mordorintelligence.com
    mordorintelligence.com
  18. 47
    grandviewresearch.com
    grandviewresearch.com
  19. 48
    businesswire.com
    businesswire.com
  20. 58
    eur-lex.europa.eu
    eur-lex.europa.eu×4
  21. 59
    echa.europa.eu
    echa.europa.eu×2
  22. 61
    ftc.gov
    ftc.gov
  23. 62
    cpsc.gov
    cpsc.gov×3
  24. 65
    oehha.ca.gov
    oehha.ca.gov×2
  25. 68
    ec.europa.eu
    ec.europa.eu
  26. 69
    cbp.gov
    cbp.gov
  27. 74
    census.gov
    census.gov

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