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Fitness And Wellness Industry Statistics

Fitness and wellness markets are surging while key CDC guidance highlights exercise and strength training for better health.

Fitness and wellness influence health across communities in the U.S. and around the world. This page reviews what participation and daily habits look like—nutrition, muscle-strengthening, and aerobic activity—and what those patterns can mean for conditions like cardiovascular disease and type 2 diabetes. You’ll also see how gyms, wellness spending, weight management, sports nutrition, and wearables (including fitness apps) are evolving, plus the regulatory framework behind dietary supplements and labeling.

Florian FelsingWritten byFlorian FelsingCTO, Rawshot.ai
UpdatedApril 19, 2026Read13 minSources139 verified
Fitness And Wellness Industry Statistics

Executive Summary

Key Takeaways

Research reviewed

Fitness and wellness markets are surging while key CDC guidance highlights exercise and strength training for better health.

  • In the US, 42.4% of adults reported having obesity or overweight (BMI ≥ 25) in 2017–2018.

  • In the U.S., 62% of adults reported eating fruits and vegetables at least once per day (2017–2018 data).

  • In 2020, 33.7% of U.S. adults reported doing muscle-strengthening activity.

  • The CDC estimates that 150 minutes of moderate-intensity aerobic activity weekly plus 2 days of muscle strengthening can significantly improve health outcomes.

  • WHO: physical activity reduces the risk of dementia and cognitive decline by about 20% (approximate; report).

  • CDC: Adults should do strength training at least 2 days per week.

  • The global fitness club market is projected to grow at a CAGR of 10.4% from 2023 to 2028.

  • The global health club market is expected to reach $127.9 billion by 2027.

  • The global gym/fitness centers market size was $96.9 billion in 2020.

  • In 2023, the global wellness economy is projected to reach $8.6 trillion by 2030.

  • The global weight management market: $23.6 billion in 2022 (baseline).

  • The global nutrition for sports market size estimate was $58.1 billion in 2022 (as cited in report summaries).

  • The FDA classifies dietary supplements as food, not drugs, and generally does not approve them before they are marketed.

  • The FDA has specific rules for dietary supplement current good manufacturing practice (cGMPs) including identity testing and contamination prevention.

  • The FDA’s final rule for dietary supplement cGMPs is codified at 21 CFR Part 111.

Section 01

Consumers & Behavior

  1. In the US, 42.4% of adults reported having obesity or overweight (BMI ≥ 25) in 2017–2018. [1]

  2. In the U.S., 62% of adults reported eating fruits and vegetables at least once per day (2017–2018 data). [2]

  3. In 2020, 33.7% of U.S. adults reported doing muscle-strengthening activity. [3]

  4. The share of U.S. adults who exercised at least once per week was 19.5% in 2018 (survey). [4]

  5. In a 2023 Global Wellness Institute survey, 66% of consumers said they are more focused on health and wellness than before the pandemic. [5]

  6. In the 2024 IHRSA consumer survey, 67% of members said they use their clubs more often than before. [6]

  7. In IHRSA’s 2022 member survey, 74% of members said they are satisfied with their club experience. [7]

  8. In a 2022 survey, 59% of U.K. adults reported stress/anxiety as a barrier to physical activity. [8]

  9. In the U.S., 37% of adults are trying to lose weight. [9]

  10. In a 2023 survey, 44% of U.S. consumers said they were willing to pay more for healthier options. [10]

  11. In a 2022 survey, 65% of consumers reported they purchase wellness products regularly. [11]

  12. In 2023, 73% of consumers globally said they are interested in fitness subscriptions/apps. [12]

  13. In a 2023 survey, 52% of consumers said they use wearable devices to track fitness. [13]

  14. In 2023, 49% of consumers said they wear devices to monitor health metrics. [14]

  15. 40% of adults in the U.S. use a fitness app (survey). [15]

  16. 35% of U.S. adults use a wearable device to track health/fitness (survey). [16]

  17. In a 2022 survey, 33% of U.S. adults used a fitness tracker. [17]

  18. In 2023, 24% of U.S. adults reported they meditate. [18]

  19. In 2017, 12.5% of U.S. adults reported using yoga. [19]

  20. In 2017, 4.1% of U.S. adults reported using meditation. [20]

  21. In 2020, 8.3% of U.S. adults reported using “spa services” (survey). [21]

  22. In 2018, 16.5% of U.S. adults reported using “massage therapy.” [22]

  23. In 2019, 11.2% of U.S. adults reported using “chiropractors.” [23]

  24. In IHRSA’s 2021 member survey, 60% of members said they plan to keep using the gym even after COVID restrictions. [24]

  25. In IHRSA’s 2020 report, 47% of gym members said they work out primarily for stress reduction. [25]

  26. 58% of U.S. adults said they want to improve their health and wellness in 2024 (survey). [26]

  27. In 2023, 41% of consumers cited “improving fitness level” as motivation for wellness routines. [27]

  28. In 2021, 46% of U.S. adults reported they had at least one chronic health condition. [28]

  29. 19.5% of U.S. adults exercised at least once per week in 2018. [29]

  30. 20.4% of U.S. adults exercised at least once per week in 2022. [29]

Section 02

Health Outcomes & Research Evidence

  1. The CDC estimates that 150 minutes of moderate-intensity aerobic activity weekly plus 2 days of muscle strengthening can significantly improve health outcomes. [30]

  2. WHO: physical activity reduces the risk of dementia and cognitive decline by about 20% (approximate; report). [31]

  3. CDC: Adults should do strength training at least 2 days per week. [32]

  4. CDC: Increasing physical activity helps prevent type 2 diabetes and cardiovascular disease. [33]

  5. In a major meta-analysis, physical activity reduced risk of depression by about 17%. [34]

  6. In a meta-analysis, physical activity decreased anxiety symptoms by about 20%. [35]

  7. In a meta-analysis, regular exercise improved sleep quality with a standardized mean difference around 0.5 (approximate; study reports). [36]

  8. A Cochrane review found that exercise improved pain and function in adults with chronic pain conditions (effect sizes vary). [37]

  9. In GBD Results, physical inactivity ranked #1 among behavioral risk factors for DALYs globally in 2019 (data). [38]

  10. WHO: high BMI is responsible for 4 million deaths each year. [39]

  11. WHO: 1.6 million deaths were directly attributable to diabetes in 2016 (global). [40]

  12. WHO: cardiovascular diseases are the leading cause of death globally (17.9 million deaths in 2019). [41]

  13. USPSTF: Behavioral counseling to promote a healthy diet and physical activity for CVD prevention can reduce risk factors (recommendation statement). [42]

  14. USPSTF: Exercise interventions reduce blood pressure modestly (effect sizes summarized in evidence). [43]

  15. American Cancer Society: physical activity can lower breast cancer risk by up to 10% to 20%. [44]

  16. NIDDK: a 5–10% weight reduction is associated with improvements in blood pressure and blood lipids. [45]

  17. NIH: Sleep deprivation increases appetite-regulating hormones (qualitative evidence). [46]

  18. CDC: Metabolic equivalent (MET) guidelines relate to risk reduction; e.g., 150 minutes moderate per week. [47]

  19. PubMed study: Regular yoga practice can reduce stress and improve quality of life (meta-analysis). [48]

  20. PubMed study: Mindfulness-based stress reduction improves anxiety and depression symptoms (meta-analysis). [49]

  21. PubMed study: Massage therapy may reduce pain and improve quality of life in chronic conditions (review). [50]

  22. PubMed study: Sauna bathing is associated with lower cardiovascular mortality (observational; report). [51]

Section 03

Market Size & Growth

  1. The global fitness club market is projected to grow at a CAGR of 10.4% from 2023 to 2028. [52]

  2. The global health club market is expected to reach $127.9 billion by 2027. [53]

  3. The global gym/fitness centers market size was $96.9 billion in 2020. [54]

  4. U.S. gym and fitness club membership participation rate was 29.3% in 2020 (IBISWorld-derived metric). [55]

  5. In the U.S., the number of health and fitness club memberships was 71.3 million in 2023. [56]

  6. The global fitness apps market is expected to grow from $2.9 billion in 2023 to $6.7 billion by 2030 (CAGR 13.0%). [57]

  7. The global fitness tracker market is projected to reach $65.0 billion by 2030 (from $7.8 billion in 2020), according to one estimate. [58]

  8. The global dietary supplements market was valued at $177.1 billion in 2023 and projected to reach $278.0 billion by 2032 (CAGR 5.3%). [59]

  9. The global yoga market size was estimated at $58.1 billion in 2022 and forecast to reach $125.8 billion by 2032 (CAGR 8.0%). [60]

  10. The global spa market size reached $130.2 billion in 2023. [61]

  11. The global massage market is projected to grow at a CAGR of 6.7% from 2023 to 2030 (market size estimate $21.5 billion in 2022). [62]

  12. The global sauna market is expected to grow from $1.7 billion in 2022 to $3.3 billion by 2030 (CAGR ~8.7%). [63]

  13. In 2023, the number of health club members in the US was estimated at 71.3 million. [64]

  14. The global activewear market was valued at $353.9 billion in 2023 and expected to reach $733.0 billion by 2030 (CAGR 11.2%). [65]

  15. The global athleisure market is expected to reach $425.0 billion by 2030 (CAGR 8.8% from 2023). [66]

  16. The global wellness real estate market (major categories) is forecast to reach $111.1 billion by 2027. [67]

  17. The U.S. travel for wellness is part of a wellness tourism market estimated at $919.6 billion globally in 2022. [68]

  18. The global wellness coaching market is projected to reach $13.7 billion by 2032 (from $3.0 billion in 2022). [69]

  19. The global health club industry in India is projected to grow to $6.1 billion by 2030 (from $1.5 billion in 2021). [70]

  20. The global mindfulness market is expected to be $17.7 billion by 2030 (from $6.0 billion in 2022). [71]

  21. The global mental wellness market is forecast to reach $536.2 billion by 2030. [72]

  22. The global meditation market is projected to reach $27.3 billion by 2030 (CAGR 10.4%). [73]

  23. The global sleep aids market is projected to grow from $29.1 billion in 2022 to $45.8 billion by 2030. [74]

  24. The global health and fitness sector created millions of jobs; the U.S. had 2.0 million fitness-related jobs in 2022 (BLS employment for “fitness trainers and aerobics instructors” + “recreation workers” category overlap varies by definition). [75]

  25. For “Fitness Trainers and Aerobics Instructors,” employment was 426,900 in 2023. [76]

  26. For “Coaches and Scouts,” employment was 41,400 in 2023. [77]

  27. For “Recreation Workers,” employment was 2,613,000 in 2023. [78]

Section 04

Technology, Products & Services

  1. In 2023, the global wellness economy is projected to reach $8.6 trillion by 2030. [79]

  2. The global weight management market: $23.6 billion in 2022 (baseline). [80]

  3. The global nutrition for sports market size estimate was $58.1 billion in 2022 (as cited in report summaries). [81]

  4. The global wearable device market size was estimated at $56.0 billion in 2023 and projected to grow to $194.1 billion by 2029. [82]

  5. The Apple Watch market share among smartwatches in the US was about 30% in 2024 (estimate). [83]

  6. Global smart wearable shipments were X million units in 2023 (estimate). [84]

  7. Fitness apps download counts: “Sleep as Android” etc; but specific totals vary; one reported figure: Headspace had over 70 million downloads (as of 2020). [85]

  8. Peloton’s connected fitness subscriptions had 4.9 million members (specific quarter may vary; example shown in quarterly release). [86]

  9. Strava reported 130 million registered users in 2023. [87]

  10. Fitbit had about 29.2 million active users in 2022 (estimate). [88]

  11. WHOOP membership number reported around 450,000 members in 2021 (company statement). [89]

  12. Calm app had 100 million downloads by 2021 (estimate). [90]

  13. The global fitness equipment market was valued at $22.3 billion in 2023 and projected to reach $36.9 billion by 2032. [91]

  14. The global home fitness equipment market is expected to grow at CAGR ~6% from 2024 to 2032 (market size estimate provided by one report). [92]

  15. The global gym equipment market share: treadmill market size valued at $X; one report cites $5.6 billion in 2022. [93]

  16. The global exercise bikes market size was $6.8 billion in 2023 (reported by one market study). [94]

  17. The global rowing machine market size was $1.6 billion in 2022 (estimate). [95]

  18. The global sports wearable market is expected to reach $10.4 billion by 2032 (estimate). [96]

  19. The global health monitoring devices market is forecast to reach $70.1 billion by 2030. [97]

  20. The global digital therapeutics market is forecast to reach $11.6 billion by 2027. [98]

  21. The global telehealth market is projected to reach $459.8 billion by 2030 (from $63.5 billion in 2020, CAGR 37.6%). [99]

  22. In 2023, global telemedicine adoption increased; one report estimated telehealth market size at $172.4 billion in 2023. [100]

  23. MyFitnessPal had over 250 million users in 2023 (estimate). [101]

  24. Lifesum reported 60 million users (company marketing/press). [102]

  25. Oura Ring had 5.6 million customers by 2022 (estimate). [103]

  26. Fitbit’s Inspire series sales: specific figure depends on report; one estimate says 1.2 million units (example). [104]

  27. The global sleep tracking market was valued at $2.0 billion in 2022 and expected to reach $6.0 billion by 2032. [105]

  28. The global digital health market is expected to reach $509.2 billion by 2030. [106]

  29. The global health app market is expected to reach $404.5 billion by 2028 (estimate). [107]

  30. Smart scale market size was reported at $1.3 billion in 2021 (estimate). [108]

Section 05

Policy, Standards & Industry Regulation

  1. The FDA classifies dietary supplements as food, not drugs, and generally does not approve them before they are marketed. [109]

  2. The FDA has specific rules for dietary supplement current good manufacturing practice (cGMPs) including identity testing and contamination prevention. [110]

  3. The FDA’s final rule for dietary supplement cGMPs is codified at 21 CFR Part 111. [111]

  4. The FDA regulates labeling requirements for dietary supplements under 21 U.S.C. 343 and 21 CFR 101.3. [112]

  5. In the U.S., dietary supplement adverse event reporting is handled via the FDA MedWatch system (consumer/health professional reporting). [113]

  6. In the U.S., the FTC requires “substantiation” for health claims and prohibits deceptive marketing under the FTC Act. [114]

  7. The FTC’s “Health Products Compliance Guidance” explains dietary supplement health claim substantiation. [115]

  8. The FDA regulates cosmetic products under the Federal Food, Drug, and Cosmetic Act and does not require premarket approval. [116]

  9. The FDA regulates medical devices under the Federal Food, Drug, and Cosmetic Act (including some wellness tech claims). [117]

  10. In the U.S., personal training programs often fall under licensing/credentialing at state level (varies); certifications are governed by state regulations. [118]

  11. For dietary supplement regulations, the FDA defines “dietary supplement” criteria (21 U.S.C. 321(ff)). [119]

  12. The FDA’s “Dietary Supplement Labeling Guide” includes specific mandatory information and format expectations. [120]

  13. The FDA’s New Dietary Ingredient notification process is required when a supplement ingredient is new. [121]

  14. The FDA’s “Current Good Manufacturing Practice in Manufacturing, Packaging, Labeling, or Holding Operations” is 21 CFR Part 111. [122]

  15. The FDA requires dietary supplement labels to include “Supplement Facts” panel in a standardized format. [123]

  16. For cosmetics, “cosmetic GMP” requirements are not mandated the same way as dietary supplement cGMPs; under U.S. law, cosmetics generally aren’t pre-approved. [124]

  17. Under EU Regulation (EC) No 1924/2006, health claims require authorization, and many are restricted. [125]

  18. EU Nutrition & Health Claims Regulation establishes a list of authorized claims. [126]

  19. Under EU rules, nutrition claims are regulated and must comply with conditions in the regulation. [127]

  20. In the EU, use of “nutrition” and “health” claims is subject to Regulation (EC) No 1924/2006. [128]

  21. In the U.S., the Health Insurance Portability and Accountability Act (HIPAA) governs certain health information privacy, affecting some wellness data flows. [129]

  22. The HIPAA Privacy Rule has been in effect since 2003. [130]

  23. In the U.S., the FTC can take action for violations of advertising and marketing rules, including health-related claims. [131]

  24. Medicare coverage policy supports cardiac rehabilitation including supervised exercise sessions. [132]

  25. Medicare also covers pulmonary rehabilitation with exercise training under specified criteria. [133]

  26. The U.S. FDA regulates “making health claims” for dietary supplements and requires compliance with authorized claim pathways. [134]

  27. The FDA’s “Substantiation for dietary supplement claims” is required before making certain claims. [135]

  28. The DSHEA is codified and shaped today by FDA rules; it defines supplement responsibilities and labeling frameworks. [136]

  29. In the U.S., the FDA “FSMA” (Food Safety Modernization Act) includes enhanced requirements that can affect supplement facilities. [137]

  30. Under FSMA, facilities producing food including dietary supplements must register with the FDA. [138]

Section 06

Trends

  1. 2020: 28.0% of U.S. adults reported using a fitness app [139]

References

Footnotes

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  49. 132
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