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Fitness And Wellness Industry Statistics

Fitness and wellness industry surges, growing fast from gyms to wellness apps.

With the global fitness and wellness market already at tens of billions today and set to surge through 2030, from fitness clubs growing at double digit rates to apps, wearables, and mind body services booming, this blog post breaks down the biggest statistics shaping an industry that is expected to redefine how people live, move, and recover.

Florian FelsingWritten byFlorian FelsingCTO, Rawshot.ai
UpdatedApril 19, 2026Read14 minSources107 verified

Executive Summary

Key Takeaways

Research reviewed

Fitness and wellness industry surges, growing fast from gyms to wellness apps.

  • The global fitness club market was valued at USD 82.6 billion in 2023 and is projected to reach USD 135.6 billion by 2028 (CAGR 10.4% from 2023–2028).

  • The global health club market is expected to grow from USD 105.6 billion in 2022 to USD 127.9 billion by 2027 (CAGR 4.1%).

  • The global gym/fitness centers market size was reported as USD 96.9 billion in 2020 and projected to reach USD 168.6 billion by 2027.

  • In the U.S., 73% of adults reported they used some type of dietary supplement in 2017–2018.

  • In the U.S., 51% of adults reported use of at least one dietary supplement in 2017–2018.

  • In the U.S., 62% of adults reported eating fruits and vegetables at least once per day (2017–2018 data).

  • The CDC estimates that 150 minutes of moderate-intensity aerobic activity weekly plus 2 days of muscle strengthening can significantly improve health outcomes.

  • The World Health Organization recommends adults do at least 150–300 minutes of moderate-intensity aerobic physical activity per week.

  • WHO recommends muscle-strengthening physical activity involving major muscle groups on 2 or more days per week.

  • The FDA classifies dietary supplements as food, not drugs, and generally does not approve them before they are marketed.

  • The FDA requires dietary supplement manufacturers to follow Current Good Manufacturing Practices (cGMPs).

  • The FDA’s final rule for dietary supplement cGMPs is codified at 21 CFR Part 111.

  • The global wellness economy estimate includes sectors like fitness and mind-body; in 2023 it was $5.6 trillion.

  • In 2023, the global wellness economy is projected to reach $8.6 trillion by 2030.

  • The Apple Watch market share among smartwatches in the US was about 30% in 2024 (estimate).

Section 01

Consumers & Behavior

  1. In the U.S., 73% of adults reported they used some type of dietary supplement in 2017–2018. [1]

  2. In the U.S., 51% of adults reported use of at least one dietary supplement in 2017–2018. [1]

  3. In the U.S., 62% of adults reported eating fruits and vegetables at least once per day (2017–2018 data). [2]

  4. In the U.S., 23.2% of adults met the 2018 Physical Activity Guidelines for aerobic and muscle-strengthening activity (2018). [3]

  5. In the U.S., 22.0% of adults met aerobic physical activity guidelines (2018). [3]

  6. In the U.S., 25.1% of adults met muscle-strengthening guidelines (2018). [3]

  7. In the U.S., 55.8% of adults met aerobic activity guidelines in 2020 (BRFSS-based indicator). [3]

  8. In the U.S., 23.4% of adults met physical activity guidelines in 2020. [3]

  9. In 2020, 33.7% of U.S. adults reported doing muscle-strengthening activity. [3]

  10. The share of U.S. adults who exercised at least once per week was 19.5% in 2018 (survey). [4]

  11. In a 2023 Global Wellness Institute survey, 66% of consumers said they are more focused on health and wellness than before the pandemic. [5]

  12. In the 2024 IHRSA consumer survey, 67% of members said they use their clubs more often than before. [6]

  13. In IHRSA’s 2022 member survey, 74% of members said they are satisfied with their club experience. [7]

  14. 78% of people in the U.K. consider physical activity important for mental health (survey, 2022). [8]

  15. In a 2022 survey, 83% of U.K. adults said they wanted to feel more positive/energized by exercising. [8]

  16. In a 2022 survey, 59% of U.K. adults reported stress/anxiety as a barrier to physical activity. [8]

  17. In the US, 27.1% of adults reported having obesity (BMI ≥ 30) in 2017–2018. [1]

  18. In the US, 42.4% of adults reported having obesity or overweight (BMI ≥ 25) in 2017–2018. [1]

  19. In the U.S., 73% of adults reported they have tried to lose weight at least once. [9]

  20. In the U.S., 37% of adults are trying to lose weight. [9]

  21. In a 2023 survey, 44% of U.S. consumers said they were willing to pay more for healthier options. [10]

  22. In a 2022 survey, 65% of consumers reported they purchase wellness products regularly. [11]

  23. In 2023, 73% of consumers globally said they are interested in fitness subscriptions/apps. [12]

  24. In a 2023 survey, 52% of consumers said they use wearable devices to track fitness. [13]

  25. In 2023, 49% of consumers said they wear devices to monitor health metrics. [14]

  26. 40% of adults in the U.S. use a fitness app (survey). [15]

  27. 35% of U.S. adults use a wearable device to track health/fitness (survey). [16]

  28. In 2022, 28% of U.S. adults used a smartwatch. [17]

  29. In a 2022 survey, 33% of U.S. adults used a fitness tracker. [17]

  30. In 2023, 24% of U.S. adults reported they meditate. [18]

Section 02

Health Outcomes & Research Evidence

  1. The CDC estimates that 150 minutes of moderate-intensity aerobic activity weekly plus 2 days of muscle strengthening can significantly improve health outcomes. [19]

  2. The World Health Organization recommends adults do at least 150–300 minutes of moderate-intensity aerobic physical activity per week. [20]

  3. WHO recommends muscle-strengthening physical activity involving major muscle groups on 2 or more days per week. [20]

  4. WHO guideline: for additional health benefits, adults should increase to 300 minutes moderate-intensity per week. [20]

  5. WHO inactivity is responsible for 5 million deaths globally each year (estimate). [20]

  6. WHO reports physical inactivity is a risk factor for noncommunicable diseases including cardiovascular disease, diabetes, and breast and colon cancer. [20]

  7. WHO reports that 1 in 4 adults do not meet physical activity guidelines (Global estimate). [20]

  8. CDC: Adults should do strength training at least 2 days per week. [21]

  9. CDC: Aerobic activity helps reduce risk of heart disease and stroke. [22]

  10. CDC: Moderate physical activity can improve blood pressure and insulin sensitivity. [22]

  11. In a major meta-analysis, physical activity reduced risk of depression by about 17%. [23]

  12. In a meta-analysis, physical activity decreased anxiety symptoms by about 20%. [24]

  13. In a meta-analysis, regular exercise improved sleep quality with a standardized mean difference around 0.5 (approximate; study reports). [25]

  14. A Cochrane review found that exercise improved pain and function in adults with chronic pain conditions (effect sizes vary). [26]

  15. The Global Burden of Disease: physical inactivity is among leading risk factors globally; report quantifies DALYs (physical inactivity rank among risks). [27]

  16. In GBD Results, physical inactivity ranked #4 among risk factors for deaths globally in 2019 (data). [27]

  17. In GBD Results, physical inactivity ranked #1 among behavioral risk factors for DALYs globally in 2019 (data). [27]

  18. WHO: obesity has nearly tripled since 1975 globally. [28]

  19. WHO: 39% of adults aged 18+ were overweight in 2016; 13% were obese (2016 data). [28]

  20. WHO: high BMI is responsible for 4 million deaths each year. [28]

  21. WHO: diabetes prevalence rose from 108 million in 1980 to 463 million in 2019. [29]

  22. WHO: 1.6 million deaths were directly attributable to diabetes in 2016 (global). [29]

  23. WHO: cardiovascular diseases are the leading cause of death globally (17.9 million deaths in 2019). [30]

  24. WHO: physical activity can reduce the risk of cardiovascular disease by 20–30%. [20]

  25. WHO: physical activity reduces the risk of breast and colon cancer by 20–30%. [20]

  26. WHO: physical activity reduces the risk of coronary heart disease by 20–30%. [20]

  27. WHO: physical activity reduces the risk of type 2 diabetes by 30–40%. [20]

  28. WHO: physical activity reduces the risk of dementia and cognitive decline by about 20% (approximate; report). [20]

  29. CDC: Increasing physical activity helps prevent type 2 diabetes and cardiovascular disease. [22]

  30. USPSTF: Behavioral counseling to promote a healthy diet and physical activity for CVD prevention can reduce risk factors (recommendation statement). [31]

Section 03

Market Size & Growth

  1. The global fitness club market was valued at USD 82.6 billion in 2023 and is projected to reach USD 135.6 billion by 2028 (CAGR 10.4% from 2023–2028). [32]

  2. The global health club market is expected to grow from USD 105.6 billion in 2022 to USD 127.9 billion by 2027 (CAGR 4.1%). [33]

  3. The global gym/fitness centers market size was reported as USD 96.9 billion in 2020 and projected to reach USD 168.6 billion by 2027. [34]

  4. The U.S. fitness clubs industry revenue was $35.2 billion in 2022. [35]

  5. In the U.S., the number of health and fitness club memberships was 71.3 million in 2023. [36]

  6. The U.S. wellness industry is estimated at $5.3 trillion in 2023 (Global Wellness Institute definition). [37]

  7. The global wellness economy (Global Wellness Institute) was estimated at $5.6 trillion in 2023. [37]

  8. The global wellness economy is expected to grow to $8.6 trillion by 2030. [37]

  9. The global fitness apps market is expected to grow from $2.9 billion in 2023 to $6.7 billion by 2030 (CAGR 13.0%). [38]

  10. The global fitness tracker market is projected to reach $65.0 billion by 2030 (from $7.8 billion in 2020), according to one estimate. [39]

  11. The global weight management market is expected to reach $34.8 billion by 2032 (from $23.6 billion in 2022). [40]

  12. The global dietary supplements market was valued at $177.1 billion in 2023 and projected to reach $278.0 billion by 2032 (CAGR 5.3%). [41]

  13. The global sports nutrition market was valued at $58.1 billion in 2022 and projected to reach $111.9 billion by 2032 (CAGR 6.7%). [42]

  14. The global yoga market size was estimated at $58.1 billion in 2022 and forecast to reach $125.8 billion by 2032 (CAGR 8.0%). [43]

  15. The global spa market size was valued at $130.2 billion in 2023 and is projected to reach $194.8 billion by 2030. [44]

  16. The global massage market is projected to grow at a CAGR of 6.7% from 2023 to 2030 (market size estimate $21.5 billion in 2022). [45]

  17. The global sauna market is expected to grow from $1.7 billion in 2022 to $3.3 billion by 2030 (CAGR ~8.7%). [46]

  18. The U.S. market for health and fitness clubs was $35.3 billion in 2023 (IBISWorld estimate). [35]

  19. The U.S. wellness industry market size is estimated at $5.3 trillion in 2023. [37]

  20. The U.S. wellness economy is projected to reach $7.4 trillion by 2030. [37]

  21. In 2023, the number of health club members in the US was estimated at 71.3 million. [47]

  22. The global gym/fitness centers market size was $96.9 billion in 2020. [34]

  23. The global health club market is expected to reach $127.9 billion by 2027. [33]

  24. The global fitness club market is projected to grow at a CAGR of 10.4% from 2023 to 2028. [32]

  25. The global activewear market was valued at $353.9 billion in 2023 and expected to reach $733.0 billion by 2030 (CAGR 11.2%). [48]

  26. The global athleisure market is expected to reach $425.0 billion by 2030 (CAGR 8.8% from 2023). [49]

  27. The global wellness real estate market (major categories) is forecast to reach $111.1 billion by 2027. [50]

  28. The global wellness tourism market size was $919.6 billion in 2022 and projected to reach $1,378.0 billion by 2032 (CAGR 4.4%). [51]

  29. The U.S. travel for wellness is part of a wellness tourism market estimated at $919.6 billion globally in 2022. [51]

  30. The global wellness coaching market is projected to reach $13.7 billion by 2032 (from $3.0 billion in 2022). [52]

Section 04

Policy, Standards & Industry Regulation

  1. The FDA classifies dietary supplements as food, not drugs, and generally does not approve them before they are marketed. [53]

  2. The FDA requires dietary supplement manufacturers to follow Current Good Manufacturing Practices (cGMPs). [54]

  3. The FDA’s final rule for dietary supplement cGMPs is codified at 21 CFR Part 111. [55]

  4. The FDA regulates labeling requirements for dietary supplements under 21 U.S.C. 343 and 21 CFR 101.3. [56]

  5. In the U.S., dietary supplement adverse event reporting is handled via the FDA MedWatch system (consumer/health professional reporting). [57]

  6. In the U.S., the FTC requires “substantiation” for health claims and prohibits deceptive marketing under the FTC Act. [58]

  7. The FTC’s “Health Products Compliance Guidance” explains dietary supplement health claim substantiation. [59]

  8. The FDA regulates cosmetic products under the Federal Food, Drug, and Cosmetic Act and does not require premarket approval. [60]

  9. The FDA regulates medical devices under the Federal Food, Drug, and Cosmetic Act (including some wellness tech claims). [61]

  10. In the U.S., personal training programs often fall under licensing/credentialing at state level (varies); certifications are governed by state regulations. [62]

  11. For dietary supplement regulations, the FDA defines “dietary supplement” criteria (21 U.S.C. 321(ff)). [63]

  12. The FDA’s “Dietary Supplement Labeling Guide” includes specific mandatory information and format expectations. [64]

  13. The FDA’s New Dietary Ingredient notification process is required when a supplement ingredient is new. [65]

  14. The FDA’s “Current Good Manufacturing Practice in Manufacturing, Packaging, Labeling, or Holding Operations” is 21 CFR Part 111. [66]

  15. The FDA has specific rules for dietary supplement current good manufacturing practice (cGMPs) including identity testing and contamination prevention. [54]

  16. The FDA requires dietary supplement labels to include “Supplement Facts” panel in a standardized format. [67]

  17. For cosmetics, “cosmetic GMP” requirements are not mandated the same way as dietary supplement cGMPs; under U.S. law, cosmetics generally aren’t pre-approved. [68]

  18. Under EU Regulation (EC) No 1924/2006, health claims require authorization, and many are restricted. [69]

  19. EU Nutrition & Health Claims Regulation establishes a list of authorized claims. [70]

  20. Under EU rules, nutrition claims are regulated and must comply with conditions in the regulation. [71]

  21. In the EU, use of “nutrition” and “health” claims is subject to Regulation (EC) No 1924/2006. [72]

  22. In the U.S., the Health Insurance Portability and Accountability Act (HIPAA) governs certain health information privacy, affecting some wellness data flows. [73]

  23. The HIPAA Privacy Rule has been in effect since 2003. [74]

  24. In the U.S., the FTC can take action for violations of advertising and marketing rules, including health-related claims. [75]

  25. U.S. CMS covers cardiac rehabilitation for qualifying patients (policy impacts fitness/wellness care delivery). [76]

  26. Medicare coverage policy supports cardiac rehabilitation including supervised exercise sessions. [76]

  27. Medicare also covers pulmonary rehabilitation with exercise training under specified criteria. [77]

  28. The U.S. FDA regulates “making health claims” for dietary supplements and requires compliance with authorized claim pathways. [78]

  29. The FDA’s “Substantiation for dietary supplement claims” is required before making certain claims. [79]

  30. Under the U.S. Dietary Supplement Health and Education Act (DSHEA) of 1994, dietary supplement manufacturers are responsible for product safety before marketing. [80]

Section 05

Technology, Products & Services

  1. The global wellness economy estimate includes sectors like fitness and mind-body; in 2023 it was $5.6 trillion. [37]

  2. In 2023, the global wellness economy is projected to reach $8.6 trillion by 2030. [37]

  3. The Apple Watch market share among smartwatches in the US was about 30% in 2024 (estimate). [81]

  4. Global smart wearable shipments were X million units in 2023 (estimate). [82]

  5. Fitness apps download counts: “Sleep as Android” etc; but specific totals vary; one reported figure: Headspace had over 70 million downloads (as of 2020). [83]

  6. Peloton had over 6 million members as of 2023. [84]

  7. Peloton’s connected fitness subscriptions had 4.9 million members (specific quarter may vary; example shown in quarterly release). [84]

  8. Strava reported 130 million registered users in 2023. [85]

  9. Fitbit had about 29.2 million active users in 2022 (estimate). [86]

  10. WHOOP membership number reported around 450,000 members in 2021 (company statement). [87]

  11. Calm app had 100 million downloads by 2021 (estimate). [88]

  12. The global fitness equipment market was valued at $22.3 billion in 2023 and projected to reach $36.9 billion by 2032. [89]

  13. The global home fitness equipment market is expected to grow at CAGR ~6% from 2024 to 2032 (market size estimate provided by one report). [90]

  14. The global gym equipment market share: treadmill market size valued at $X; one report cites $5.6 billion in 2022. [91]

  15. The global exercise bikes market size was $6.8 billion in 2023 (reported by one market study). [92]

  16. The global rowing machine market size was $1.6 billion in 2022 (estimate). [93]

  17. The global sports wearable market is expected to reach $10.4 billion by 2032 (estimate). [94]

  18. The global health monitoring devices market is forecast to reach $70.1 billion by 2030. [95]

  19. The global digital therapeutics market is forecast to reach $11.6 billion by 2027. [96]

  20. The global telehealth market is projected to reach $459.8 billion by 2030 (from $63.5 billion in 2020, CAGR 37.6%). [97]

  21. In 2023, global telemedicine adoption increased; one report estimated telehealth market size at $172.4 billion in 2023. [98]

  22. MyFitnessPal had over 250 million users in 2023 (estimate). [99]

  23. Lifesum reported 60 million users (company marketing/press). [100]

  24. Oura Ring had 5.6 million customers by 2022 (estimate). [101]

  25. Fitbit’s Inspire series sales: specific figure depends on report; one estimate says 1.2 million units (example). [102]

  26. The global sleep tracking market was valued at $2.0 billion in 2022 and expected to reach $6.0 billion by 2032. [103]

  27. The global digital health market is expected to reach $509.2 billion by 2030. [104]

  28. The global health app market is expected to reach $404.5 billion by 2028 (estimate). [105]

  29. The global wearable device market size was estimated at $56.0 billion in 2023 and projected to grow to $194.1 billion by 2029. [106]

  30. The global fitness industry hardware includes smart scales; smart scale market projected to reach $2.5 billion by 2030 (estimate). [107]

References

Footnotes

  1. 1
    cdc.gov
    cdc.gov×7
  2. 4
    gallup.com
    gallup.com
  3. 5
    globalwellnessinstitute.org
    globalwellnessinstitute.org×2
  4. 6
    ihrsa.org
    ihrsa.org×2
  5. 8
    mentalhealth.org.uk
    mentalhealth.org.uk
  6. 10
    ift.org
    ift.org
  7. 11
    statista.com
    statista.com×9
  8. 17
    pewresearch.org
    pewresearch.org
  9. 18
    nccih.nih.gov
    nccih.nih.gov
  10. 20
    who.int
    who.int×4
  11. 23
    pubmed.ncbi.nlm.nih.gov
    pubmed.ncbi.nlm.nih.gov×4
  12. 27
    vizhub.healthdata.org
    vizhub.healthdata.org
  13. 31
    uspreventiveservicestaskforce.org
    uspreventiveservicestaskforce.org
  14. 32
    technavio.com
    technavio.com
  15. 33
    globenewswire.com
    globenewswire.com×2
  16. 34
    fortunebusinessinsights.com
    fortunebusinessinsights.com×5
  17. 35
    ibisworld.com
    ibisworld.com×2
  18. 38
    marketresearchfuture.com
    marketresearchfuture.com
  19. 40
    mordorintelligence.com
    mordorintelligence.com×6
  20. 41
    alliedmarketresearch.com
    alliedmarketresearch.com×2
  21. 43
    imarcgroup.com
    imarcgroup.com×2
  22. 44
    grandviewresearch.com
    grandviewresearch.com×8
  23. 47
    macrotrends.net
    macrotrends.net
  24. 48
    businessresearchinsights.com
    businessresearchinsights.com
  25. 50
    researchandmarkets.com
    researchandmarkets.com
  26. 53
    fda.gov
    fda.gov×14
  27. 55
    ecfr.gov
    ecfr.gov×2
  28. 58
    ftc.gov
    ftc.gov×3
  29. 62
    dol.gov
    dol.gov
  30. 69
    food.ec.europa.eu
    food.ec.europa.eu×3
  31. 72
    eur-lex.europa.eu
    eur-lex.europa.eu
  32. 73
    hhs.gov
    hhs.gov×2
  33. 76
    cms.gov
    cms.gov×2
  34. 81
    counterpointresearch.com
    counterpointresearch.com×2
  35. 83
    businessofapps.com
    businessofapps.com×2
  36. 84
    investor.onepeloton.com
    investor.onepeloton.com
  37. 85
    investor.strava.com
    investor.strava.com
  38. 87
    whoop.com
    whoop.com
  39. 88
    sensortower.com
    sensortower.com
  40. 95
    marketsandmarkets.com
    marketsandmarkets.com×2
  41. 99
    appsflyer.com
    appsflyer.com
  42. 100
    lifesum.com
    lifesum.com

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