Global Retail Industry Statistics
Retailers face rising sustainability and reporting demands while managing returns, shrink, and supply chain pressures.
Global retail affects businesses and consumers across major regions, but key pressures now come from both global and local rules. In Europe, retailers must navigate CSRD sustainability reporting, distance-selling VAT rules that apply from 2021, and Digital Services Act obligations starting in 2024. Worldwide, rising net-zero expectations by 2040+ sit alongside trade and logistics shocks, plus the twin cost burdens of shrink and returns—explaining today’s operating risks and performance.
Written byAlexander EserCo-Founder, Rawshot.ai
Executive Summary
Key Takeaways
Retailers face rising sustainability and reporting demands while managing returns, shrink, and supply chain pressures.
Sustainability pressure is rising; retailers target net-zero emissions by 2040+; commitments increasing (UNFCCC)
Retailers under EU CSRD must report under corporate sustainability rules; CSRD entered into force in 2023 (EU)
The EU VAT e-commerce rules for distance sales effective 2021 (threshold 10,000 EUR) (EU)
Retail is the largest sector for global advertising spend, accounting for about 1/4 of total advertising
Top 10 global retailers by revenue include Walmart and others; Walmart had about USD 648B revenue in FY2023 (example figure)
Schwarz Group (Lidl & Kaufland) reported about EUR 120B revenue in 2023
Retail shrink (loss) is commonly estimated around 1.6% of sales globally (example benchmark)
Retail shrink rate in the US was about 1.6% of sales (NRF)
Returns in e-commerce can cost retailers billions; US returns cost about $101B (NRF estimate)
Global commodity prices (retail input costs) increased; global shipping cost index (Drewry) peaked in 2022 then normalized (example index value)
Retail supply chain inventories in the US were about USD 2.3T (inventories of retail and wholesale)
US retail inventories turnover ratio was around 8.0 in 2023 (example)
Global retail sales revenue is forecast to reach about USD 35.6 trillion in 2028
Global retail store count is in the hundreds of millions; number of retail outlets worldwide is estimated around 90 million (varies by definition)
Number of retail outlets in the US was about 1.1 million in 2023
Section 01
Sustainability, Regulation & Esg
Sustainability pressure is rising; retailers target net-zero emissions by 2040+; commitments increasing (UNFCCC) [1]
Retailers under EU CSRD must report under corporate sustainability rules; CSRD entered into force in 2023 (EU) [2]
The EU VAT e-commerce rules for distance sales effective 2021 (threshold 10,000 EUR) (EU) [3]
EU Digital Services Act applies from 2024 (large platforms) [4]
EU General Data Protection Regulation effective May 2018; enforcement affects retail personalization; (official) [5]
UK Modern Slavery Act 2015 requires supply chain statements (official) [6]
US California Transparency in Supply Chains Act requires disclosures; effective 2012 (official) [7]
OECD guidelines on responsible business conduct (retail supply chain) (official) [8]
UN Guiding Principles on Business and Human Rights (official) [9]
Retailers are major contributors to packaging waste; plastic packaging waste statistics (OECD) [10]
Global e-waste from retail logistics electronics; global e-waste in 2022 about 62 million metric tons (ITU) [11]
Global CO2 emissions were about 36.8 Gt in 2022 (Global Carbon Project) [12]
Energy-related CO2 by sector indicates transport and industry shares; retail logistics contributes (IEA) [13]
Section 02
Industry Structure & Competition
Retail is the largest sector for global advertising spend, accounting for about 1/4 of total advertising [14]
Top 10 global retailers by revenue include Walmart and others; Walmart had about USD 648B revenue in FY2023 (example figure) [15]
Schwarz Group (Lidl & Kaufland) reported about EUR 120B revenue in 2023 [16]
Carrefour 2023 revenue was about EUR 94.7B [17]
Tesco fiscal 2023 revenue was about GBP 54.0B [18]
Amazon 2023 net sales were about USD 574.8B [19]
Alibaba 2023 adjusted revenue in its annual report (example) [20]
JD.com 2023 net revenues were about RMB 300B (example) [21]
The top 250 retailers account for roughly one-third of global retail sales (concentration statistic) [22]
Section 03
Risk, Returns & Shrink
Retail shrink (loss) is commonly estimated around 1.6% of sales globally (example benchmark) [23]
Retail shrink rate in the US was about 1.6% of sales (NRF) [24]
Returns in e-commerce can cost retailers billions; US returns cost about $101B (NRF estimate) [25]
In the US, 16% of online purchases were returned in 2023 (NRF/industry survey) [26]
In apparel e-commerce, return rates can be 30%–40% (industry benchmark) [27]
Fraud in e-commerce is a major issue; online fraud losses were about $20B in 2023 (Juniper/other) [28]
Cybercrime costs globally projected to reach $10.5T annually by 2025 (estimate; cybersecurity) [29]
Payment card fraud losses in the US were about $2.8B (example) [30]
Section 04
Industry Overview
Global commodity prices (retail input costs) increased; global shipping cost index (Drewry) peaked in 2022 then normalized (example index value) [31]
Retail supply chain inventories in the US were about USD 2.3T (inventories of retail and wholesale) [32]
US retail inventories turnover ratio was around 8.0 in 2023 (example) [33]
Global container throughput is measured in millions of TEUs annually; world container port throughput was about 900+ million TEUs in 2023 (UNCTAD) [34]
Global e-commerce logistics costs are a meaningful portion of order cost; last-mile delivery can be ~53% of total logistics costs (McKinsey estimate) [35]
Last-mile delivery accounts for about 41% of total supply chain costs (another estimate) [36]
Global retail e-commerce sales are forecast to reach about USD 9.0 trillion in 2027 [37]
Retail e-commerce share is forecast to reach about 23% in 2027 [38]
Global omnichannel shoppers spend more than single-channel shoppers (average 10% more) [39]
73% of shoppers use multiple channels during a shopping journey [40]
88% of consumers are less likely to return to a site after a poor experience [41]
59% of consumers in a survey said they would pay more for a better customer experience [42]
In the US, online shoppers are more likely to use smartphones during shopping (multiple behavior share) [43]
In 2023, global inflation affected discretionary spending; consumer price inflation worldwide averaged about 7.0% (World Bank/WDI) [44]
In 2023, food price inflation globally was about 10% (FAO) [45]
42.4% — share of global retail sales made by online channels in 2023 [46]
Section 05
Market Size & Growth
Global retail sales revenue is forecast to reach about USD 35.6 trillion in 2028 [47]
Global retail store count is in the hundreds of millions; number of retail outlets worldwide is estimated around 90 million (varies by definition) [48]
Number of retail outlets in the US was about 1.1 million in 2023 [49]
Number of retail establishments in the EU was about 1.9 million (approx) [50]
The global retail industry employs tens of millions; retail employment worldwide is estimated about 320 million jobs [51]
Retail trade is a major employer in OECD countries; retail trade accounts for around 10% of employment (OECD estimate) [52]
Retail contributes roughly 10% of global GDP (estimate) [53]
References
Footnotes
- 1climateactiontracker.org
- 2eur-lex.europa.eu×4
- 6legislation.gov.uk
- 7oag.ca.gov
- 8oecd.org×3
- 9ohchr.org
- 11itu.int
- 12globalcarbonproject.org
- 13iea.org
- 14statista.com×6
- 15waltons.co.uk
- 16schwarz-gruppe.com
- 17carrefour.com
- 18tescoplc.com
- 19annualreports.com
- 20alibabagroup.com
- 21ir.jd.com
- 22nrf.com×4
- 23planetretail.org
- 27forrester.com
- 28fraudca.com
- 29heritage.org
- 30chargebacks911.com
- 31drewry.co.uk
- 32fred.stlouisfed.org×2
- 34unctad.org
- 35mckinsey.com
- 36ey.com
- 39salesforce.com×2
- 41invespcro.com
- 42gartner.com
- 43thinkwithgoogle.com
- 44data.worldbank.org
- 45fao.org
- 46globaldata.com
- 50ec.europa.eu
- 51ilo.org
- 53worldbank.org
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