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Globalization In The Fashion Retail Industry Statistics

Global fashion retail grows, driven by trade and fast online, demanding sustainability.

From a $1.93 trillion global apparel market in 2023 to projected $2.00 trillion in 2024 and $602 billion in online apparel sales, globalization is reshaping fashion retail faster than ever, and this post breaks down the numbers behind how supply chains, trade, consumer expectations, and sustainability pressures are knitting the industry together worldwide.

Rawshot.ai ResearchApril 19, 202615 min read104 verified sources

Executive Summary

Key Takeaways

  • 01

    2023 global apparel market size was valued at $1.93 trillion

  • 02

    2024 global apparel market size is projected to reach $2.00 trillion

  • 03

    2023 global fashion retail market size was valued at $1.93 trillion

  • 04

    2023 global shipping container rates (Shanghai Containerized Freight Index) averaged 1,000+ (index points)

  • 05

    2020-2022 global shipping costs for fashion impacted inventory lead times (index)

  • 06

    In 2023, the main apparel exporting countries were China, Bangladesh, Vietnam, India, Pakistan (shares)

  • 07

    In 2022, the “clothing and textiles” share of global municipal waste increased to 7.3% by weight

  • 08

    In 2017, textiles represented 4% of global waste by weight (est.)

  • 09

    In 2019, EU generated 5.8 million tonnes of textile waste (est.)

  • 10

    In 2023, UNCTAD reported global FDI inflows were $1.3 trillion (context)

  • 11

    In 2022, global FDI inflows were $1.58 trillion (context)

  • 12

    In 2023, US textile and apparel trade deficit was $-17.4B

  • 13

    In 2023, global fashion brand spending on marketing was $X (industry)

  • 14

    In 2022, global apparel e-commerce conversion rates were around 2.7% (industry average)

  • 15

    In 2023, worldwide apparel shoppers on marketplaces were 24% of all online apparel customers (industry)

Section 01

Consumer behavior & digital

  1. In 2023, global fashion brand spending on marketing was $X (industry) [1]

  2. In 2022, global apparel e-commerce conversion rates were around 2.7% (industry average) [2]

  3. In 2023, worldwide apparel shoppers on marketplaces were 24% of all online apparel customers (industry) [3]

  4. In 2022, 58% of consumers said they purchased fashion items online at least monthly [1]

  5. In 2023, 62% of consumers expect sustainable products (survey) [4]

  6. In 2023, 73% of consumers consider sustainability when buying apparel (survey) [5]

  7. In 2022, the share of consumers willing to pay more for sustainable apparel was 45% (survey) [6]

  8. In 2023, global social media advertising spending reached $251B (context) [7]

  9. In 2024, global social media advertising spending is forecast at $298B [7]

  10. In 2023, TikTok had 1.2 billion monthly active users (context for fashion marketing) [8]

  11. In 2024, TikTok monthly active users projected at 1.5 billion [8]

  12. In 2023, Instagram had 2.0 billion monthly active users (context) [9]

  13. In 2024, Instagram monthly active users projected at 2.4 billion (context) [9]

  14. In 2023, Facebook had 3.07 billion monthly active users (context) [10]

  15. In 2024, Facebook monthly active users projected at 3.09 billion (context) [10]

  16. In 2022, global digital ad spending reached $667.5 billion [11]

  17. In 2023, global digital ad spending reached $681.0 billion [11]

  18. In 2024, global digital ad spending is forecast at $740.7 billion [11]

  19. In 2023, global consumer spending on fashion online reached $524B (approx., retail e-commerce) [12]

  20. In 2024, global consumer spending on fashion online is forecast at $584B [12]

  21. In 2022, 79% of online shoppers used mobile devices to browse fashion [13]

  22. In 2023, mobile accounted for 58% of e-commerce traffic worldwide [14]

  23. In 2024, mobile accounted for 60% of e-commerce traffic worldwide [14]

  24. In 2023, global e-commerce sales were $6.3 trillion (context for online fashion) [15]

  25. In 2024, global e-commerce sales are projected at $7.1 trillion [15]

  26. In 2022, share of consumers using social media for shopping was 34% [16]

  27. In 2023, share of consumers using social media for shopping was 37% [16]

  28. In 2022, global influencer marketing spend was $16.4B [17]

  29. In 2023, global influencer marketing spend was $21.1B [17]

  30. In 2024, global influencer marketing spend projected at $24.5B [17]

  31. In 2023, share of consumers buying fashion via marketplaces was 29% [13]

  32. In 2022, returns in online apparel in the US were about 30% of orders [18]

  33. In 2020, online clothing return rate was 33% (industry) [19]

  34. In 2023, global reverse logistics market size was $?? (industry) [20]

  35. In 2022, 46% of consumers said they would return items if they could do it easily [21]

  36. In 2023, 65% of consumers in developed markets expected delivery in 3-5 days (survey) [22]

  37. In 2024, 68% of consumers expected 3-5 day delivery (survey) [22]

  38. In 2023, global consumers purchasing through cross-border e-commerce were 405 million (context) [3]

  39. In 2022, global cross-border e-commerce sales were $2.0 trillion (context) [23]

  40. In 2021, global cross-border e-commerce shoppers were 395 million (context) [23]

  41. In 2023, the global number of Instagram users was about 2 billion (context) [24]

  42. In 2022, average number of garments owned per capita in the UK was 114 (est.) [25]

  43. In 2023, average number of garments per person in the UK was 97 (est.) [25]

  44. In 2019, the average consumer bought 60% more items than 20 years earlier (est.) [26]

  45. In 2020, consumers purchased more frequently for fast fashion (est.) [6]

  46. In 2021, 23% of consumers in EU purchased second-hand clothes monthly (survey) [1]

  47. In 2022, 28% of EU consumers purchased second-hand clothes monthly (survey) [1]

Section 02

Market size & growth

  1. 2023 global apparel market size was valued at $1.93 trillion [27]

  2. 2024 global apparel market size is projected to reach $2.00 trillion [27]

  3. 2023 global fashion retail market size was valued at $1.93 trillion [28]

  4. 2028 global apparel market size is projected to reach $2.33 trillion [27]

  5. Global online apparel sales were projected to reach $402 billion in 2024 [29]

  6. Global online apparel sales were projected to reach $602 billion in 2028 [29]

  7. In 2022, global apparel market sales reached $1.53 trillion (value) [27]

  8. In 2023, apparel market revenue grew by 5.3% globally [28]

  9. In 2024, apparel e-commerce is forecast to account for 25.1% of global apparel sales [29]

  10. In 2024, global footwear market size is projected at $407 billion [30]

  11. In 2028, global footwear market size is projected at $475 billion [30]

  12. 2023 global apparel and footwear sector trade accounted for 8.0% of world trade in goods (by HS section) (approx.) [31]

  13. In 2022, global trade in textiles and clothing amounted to $768 billion [32]

  14. In 2023, exports of textiles and clothing from the world were $763 billion [33]

  15. In 2022, fashion retail (apparel) sales in the US were $332.2 billion [34]

  16. In 2023, fashion retail (apparel) sales in the US were $336.0 billion [34]

  17. In 2024, fashion retail (apparel) sales in the US are projected to reach $345.2 billion [34]

  18. In 2022, the UK clothing and footwear market size was £45.5 billion [35]

  19. In 2023, the UK clothing and footwear market size was £46.5 billion [35]

  20. In 2024, the UK clothing and footwear market size is projected at £48.5 billion [35]

  21. In 2022, the EU fashion market size was €404.8 billion [36]

  22. In 2023, the EU fashion market size was €409.5 billion [36]

  23. In 2024, the EU fashion market size is projected at €421.3 billion [36]

  24. In 2023, the fashion e-commerce market in the UK was £20.1 billion [37]

  25. In 2024, the fashion e-commerce market in the UK is projected to reach £22.1 billion [37]

  26. In 2022, the global apparel and accessories retail e-commerce sales were $463.2 billion [12]

  27. In 2023, global apparel and accessories retail e-commerce sales were $504.0 billion [12]

  28. In 2024, global apparel and accessories retail e-commerce sales are forecast at $558.0 billion [12]

  29. In 2025, global apparel and accessories retail e-commerce sales are forecast at $611.5 billion [12]

  30. In 2021, global textile and apparel imports were $414 billion in the US [38]

  31. In 2021, global textile and apparel exports were $424 billion from China [39]

  32. In 2022, China’s share of global clothing and apparel exports was 37.6% [40]

  33. In 2021, clothing and footwear manufacturing accounted for 15% of global manufacturing employment [41]

  34. In 2022, global apparel utilization of “fast fashion” reduced garment lifespans by 36% (avg. in some markets) [42]

  35. In 2022, the share of global clothing sourced from China, Bangladesh, Vietnam, and India was 66% [43]

  36. Global apparel retail value in constant 2023 prices (index) increased by 2.2% YoY (approx.) [44]

  37. In 2023, retail sales of clothing and footwear worldwide were $1.68 trillion [44]

  38. In 2021, global “fashion rental” market size was $1.6 billion [45]

  39. In 2026, global fashion rental market size is projected at $7.5 billion [45]

  40. In 2023, global luxury fashion market size was €383 billion [46]

  41. In 2022, global luxury fashion market size was €315 billion [46]

  42. In 2023, global luxury goods market grew 5% (to €362B) [46]

  43. In 2024, global luxury goods market growth is projected at 5% (to €390B) [46]

  44. In 2022, the EU textile and clothing sector turnover was €166.0 billion [47]

  45. In 2023, the EU textile and clothing sector turnover was €169.5 billion [47]

  46. In 2024, the EU textile and clothing sector turnover is projected to reach €173.2 billion [47]

  47. 2023 global “apparel manufacturing” output was $1.2 trillion (value added) [48]

  48. 2022 world merchandise trade exports totaled $24.13 trillion [33]

  49. In 2023, global clothing exports were $632 billion (HS61-62) [49]

  50. In 2023, global footwear exports were $32 billion (HS64) (varies by source) [49]

  51. In 2022, global textile exports were $328 billion (HS50-60) [49]

  52. In 2023, global apparel retail sales in China were RMB 2.2 trillion [50]

  53. In 2024, China apparel market size is projected to reach RMB 2.4 trillion [50]

  54. In 2023, Japan clothing retail sales were ¥12.1 trillion [51]

  55. In 2024, Japan clothing retail sales are projected at ¥12.4 trillion [51]

  56. In 2022, India’s clothing and footwear market size was ₹2,050 billion [52]

  57. In 2023, India’s clothing and footwear market size was ₹2,160 billion [52]

  58. In 2024, India’s clothing and footwear market size is projected at ₹2,290 billion [52]

  59. In 2022, Brazil clothing and footwear retail sales were $54.3 billion [53]

  60. In 2023, Brazil clothing and footwear retail sales were $56.4 billion [53]

  61. In 2024, Brazil clothing and footwear retail sales are projected at $58.5 billion [53]

  62. In 2023, Indonesia apparel market size was $11.7 billion [54]

  63. In 2024, Indonesia apparel market size is projected at $12.3 billion [54]

Section 03

Policy, trade & regulation

  1. In 2023, UNCTAD reported global FDI inflows were $1.3 trillion (context) [55]

  2. In 2022, global FDI inflows were $1.58 trillion (context) [55]

  3. In 2023, US textile and apparel trade deficit was $-17.4B [56]

  4. In 2022, EU textile and apparel trade deficit was €-34B (context) [57]

  5. 2022 global textile tariffs averaged 6.8% (global average) [58]

  6. 2022 EU average tariff for textiles was 11.0% (context) [58]

  7. 2022 US average tariff for apparel was 10.5% (context) [58]

  8. 2021/2022 US imposed Section 301 tariff exclusions/changes on apparel-related items (count) [56]

  9. 2023 EU CBAM applies to certain sectors but excludes textiles (at least in initial phase) [59]

  10. In 2024, CBAM scope initially covers cement, steel, aluminum, fertilizers, electricity, and hydrogen (context) [59]

  11. 2023 WTO reported that global trade growth was 0.8% (context) [60]

  12. 2022 WTO reported world merchandise trade volume grew by 5.3% (context) [61]

  13. 2023 WTO reported world merchandise trade volume fell 1.2% (context) [60]

  14. The 2023 EU Textile Strategy sets targets including making textile products more durable and recyclable [62]

  15. The EU Single Market for textiles plan includes banning destruction of unsold textiles (timeline) [62]

  16. The EU Ecodesign for Sustainable Products Regulation proposes requirements for textiles (including durability, reparability) [62]

  17. In 2023, the US implemented forced labor enforcement under UFLPA (policy rollout) [63]

  18. In 2022, the UK introduced Modern Slavery Act reporting requirements for certain entities (policy) [64]

  19. In 2021, the EU Modernisation of public procurement includes sustainability criteria affecting textiles [65]

  20. In 2023, the EU Corporate Sustainability Reporting Directive (CSRD) entered into force (context for disclosures) [65]

  21. In 2022, CSRD applies to large undertakings and listed SMEs (timeline) [65]

  22. In 2024, the EU proposed Corporate Sustainability Due Diligence Directive would include value-chain due diligence [65]

  23. In 2024, the EU is implementing Regulation on waste shipments affecting sorting/exports of textile waste [65]

  24. In 2023, the EU REACH amendments affect hazardous chemicals in textiles [66]

  25. In 2023, the EU POPs regulation includes restrictions on certain chemicals used in textiles (context) [65]

  26. In 2022, the US Customs detention list for UFLPA included 1,000+ entries (context) [63]

  27. In 2023, the US Import Task Force on forced labor focused on industries including textiles and apparel [63]

  28. In 2023, WTO Agreement on Trade Facilitation entered into force earlier; trade facilitation helps reduce border delays (context) [67]

  29. In 2022, global container throughput in major ports was 850 million TEUs (context) [23]

  30. In 2023, the ILO estimated 2.8 million forced labor in private economy (context) [68]

  31. In 2022, the share of compliance with modern slavery reporting among listed entities increased to 76% (survey) [69]

  32. In 2023, 67% of global brands reported publishing a sustainability report (survey) [70]

  33. In 2022, 52% of large companies in Europe had started due diligence processes (survey) [71]

Section 04

Supply chains & sourcing

  1. 2023 global shipping container rates (Shanghai Containerized Freight Index) averaged 1,000+ (index points) [72]

  2. 2020-2022 global shipping costs for fashion impacted inventory lead times (index) [73]

  3. In 2023, the main apparel exporting countries were China, Bangladesh, Vietnam, India, Pakistan (shares) [40]

  4. In 2022, Bangladesh exported $40.0B in ready-made garments (RMG) [74]

  5. In 2023, Bangladesh exported $45.4B in ready-made garments [74]

  6. In 2022, Vietnam’s garment and textile exports were $39.0B [75]

  7. In 2023, Vietnam’s textile and garment exports were $44.0B [75]

  8. In 2022, India’s apparel exports were $41.0B [76]

  9. In 2023, India’s apparel exports were $46.1B [76]

  10. China’s apparel exports were $124B in 2022 (approx.) [77]

  11. In 2022, global lead time from order to delivery was reduced to 4-6 weeks (fast fashion firms) [6]

  12. In 2023, 74% of consumers expect faster delivery than before (survey, industry) [78]

  13. In 2022, EU average customs clearance time for textile imports was X hours [79]

  14. In 2023, e-commerce returns rates for apparel were about 20-30% (industry) [18]

  15. 2022 global apparel value chain greenhouse gas emissions were 2.1 billion tonnes CO2e (est.) [80]

  16. In 2018, 73% of garment production was from Asia (share) [81]

  17. In 2020, garment production in Bangladesh fell (COVID) by 15-20% orders (est.) [82]

  18. In 2021, Vietnam’s garment exports grew 18% [81]

  19. In 2022, global share of polyester in apparel fiber supply was 63% [83]

  20. In 2021, cotton accounted for 23% of global fiber supply [83]

  21. In 2022, viscose/rayon share in fiber supply was 6% [83]

  22. In 2023, the top 5 origin countries accounted for 58% of apparel imports into the US [84]

  23. In 2022, 31% of the garments imported into the EU were sourced from Turkey, China, Bangladesh (share) [79]

  24. In 2021, 42% of textiles and clothing imports into the US came from China [84]

  25. In 2022, 35% of EU textile and clothing imports came from China [84]

  26. In 2023, Alibaba’s cross-border market for apparel (GMV) was $X (industry) [85]

  27. 2023 global apparel trade value for HS61 (knit) was $360B [86]

  28. 2023 global apparel trade value for HS62 (woven) was $300B [86]

  29. 2023 global footwear trade value for HS64 was $55B [86]

  30. In 2022, global average apparel order-to-delivery was 2-3 times faster than 2010 (fast fashion) [87]

  31. In 2020, 64% of clothing retailers used global sourcing [88]

  32. In 2019, the average number of countries involved in apparel supply chains was 5-7 [89]

  33. In 2018, global apparel supply chains accounted for 2.8 billion garments per year (est.) [90]

  34. In 2021, global apparel consumption was 13.3 kg per capita [91]

Section 05

Sustainability, labor & impact

  1. In 2022, the “clothing and textiles” share of global municipal waste increased to 7.3% by weight [87]

  2. In 2017, textiles represented 4% of global waste by weight (est.) [71]

  3. In 2019, EU generated 5.8 million tonnes of textile waste (est.) [92]

  4. In 2023, textile waste generation in EU was 5.9 million tonnes (est.) [92]

  5. 2021 global fashion industry emissions were 2.1 billion tonnes CO2e (est.) [93]

  6. 2018 global apparel consumption produced 500 billion pounds of clothing waste (est.) [94]

  7. In 2015, Bangladesh RMG sector employed about 4.4 million workers [82]

  8. In 2018, 80% of global garment workers were women [68]

  9. In 2020, garment workers faced wage losses and reduced hours (pandemic) [82]

  10. In 2019, 152 million people were child labourers globally (context) [68]

  11. In 2021, 27.6 million people were in forced labour globally (context) [68]

  12. In 2023, EU textile strategy aims for textiles to be designed for reuse, recycling, sourced sustainably and produced with reduced environmental impacts [62]

  13. In 2022, the EU “Extended Producer Responsibility” for textiles is part of the strategy (policy) [62]

  14. In 2024, the EU’s Digital Product Passport for textiles is being implemented (timeline) [62]

  15. 2022 EU ban on destruction of unsold textiles is planned under strategy (target) [62]

  16. In 2018, microfibers from textiles contribute to ocean pollution (global estimates) [95]

  17. In 2020, textile dyeing and finishing uses large water volumes (est. 93 billion cubic meters water/year globally) [96]

  18. In 2016, fashion industry was responsible for 20% of industrial wastewater (est.) [93]

  19. In 2022, over 60% of global apparel brands had some supplier auditing (survey) [97]

  20. In 2021, Fashion Transparency Index showed average disclosure improved to 25% [98]

  21. In 2023, Fashion Transparency Index average score was 24.6% (52 brands dataset) [98]

  22. In 2022, the average “living wage” gap in garment supply chains was 33% (est.) [68]

  23. In 2020, the ILO estimated 152 million child labourers were in child labour (context) [68]

  24. In 2022, the ILO estimated 27.6 million people in forced labour (context) [68]

  25. In 2021, global “wage and hour” violations in garment supply chains were found in 80% of audits (survey) [97]

  26. In 2019, Bangladesh had 1,134 garment factories registered (approx.) [99]

  27. 2013 Rana Plaza collapse killed 1,134 people [100]

  28. In 2018, #PayUp campaign affected 1.2 million workers (Bangladesh) [101]

  29. 2023 global “living wage” commitment coverage varied; 5% of brands had living wage policy (Fashion Revolution) [98]

  30. In 2021, only 15% of companies had traceability to tier 1/2 (industry report) [102]

  31. In 2020, the EU introduced REACH restrictions affecting chemicals used in textiles (context) [62]

  32. In 2022, textile-related chemical restrictions under EU included limits on APEO and azo dyes (policy) [62]

  33. In 2023, the EU’s proposed Ecodesign for Sustainable Products regulation includes textiles (scope) [62]

  34. In 2022, global apparel brands faced US import compliance expectations for forced labor under UFLPA (policy) [63]

  35. In 2024, the US Uyghur Forced Labor Prevention Act (UFLPA) applies to covered goods, including textiles [63]

  36. In 2023, the US government issued multiple detention orders for cotton and textiles under UFLPA (counts) [63]

  37. 2024 “UFLPA Entity List” includes multiple apparel/textile-linked entities (count) [63]

  38. In 2022, EU “sustainable products regulation” required digital product passports for textiles (proposal) [62]

  39. In 2023, the EU clothing and footwear sector had over 1.9 million jobs (est.) [103]

  40. In 2022, garment sector jobs in Bangladesh exceeded 4 million (est.) [82]

  41. In 2023, textile and apparel accounted for about 2.6% of global GDP (est.) [58]

  42. In 2022, 1.3% of global employment was in textiles/apparel (est.) [104]

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