Globalization In The Jewelry Industry Statistics

In 2020, global “jewelry” Google searches increased by 25% year-over-year (estimate) [1]

Social commerce is projected to exceed USD 1 trillion by 2026 (Insider Intelligence projection) [2]

Instagram users worldwide were 2.0 billion monthly active users (2023) [3]

TikTok had 1.6 billion monthly active users worldwide (2023) [4]

Pinterest had 450 million monthly active users (2023) [5]

For global retail, cross-border shoppers account for 21% of total online shoppers (eMarketer estimate) [6]

Worldpay 2023 report notes digital wallets growth; share reached 48% (estimate) [7]

Global fraud in e-commerce increased to $48 billion in 2022 (Juniper Research estimate) [8]

Checkout conversion rates averaged 3-5% globally for e-commerce (estimate) [9]

Baymard reports average ecommerce conversion rate at 2.5% (benchmark) [10]

Average cart abandonment rate on e-commerce is 70% (Baymard) [11]

In 2023, global smartphone penetration reached 68% (ITU) [12]

In 2022, global internet users reached 5.3 billion (ITU) [13]

In 2021, ecommerce penetration (share of retail sales) reached 19.6% in China (estimate) [14]

In 2021, US e-commerce share of retail sales was 14.5% (estimate) [15]

In 2022, EU e-commerce share of retail sales was 19% (estimate) [16]

UPU estimated global e-commerce parcel volumes at 26.0 billion by 2025 (projection) [17]

In 2023, 60% of consumers bought products from brands they trust (Edelman) [18]

In 2022, 70% of consumers expect brands to be transparent (Nielsen) [19]

2019 Nielsen survey: 66% of consumers will pay more for sustainable brands (global) [20]

In 2023, e-commerce accounted for 33% of jewelry sales in China (estimate) [21]

In 2022, “TikTok Shop” launched in multiple regions with sellers; number of countries launched (US launch included in 2023: 3 regions) (estimate) [22]

In 2023, AliExpress reported 100+ million active buyers globally (estimate) [23]

In 2022, Etsy reported 96.3 million active buyers (Etsy annual report) [24]

Etsy 2022 active buyers totaled 90.3 million (for FY 2022) [25]

Global online sales in jewelry grew from 2019 to 2021 by 31% (estimate) [26]

World trade in jewelry and related products (HS 7113) reached USD 47.1 billion in 2019 [27]

US imports of jewelry (HS 7113) totaled USD 25.7 billion in 2023 [28]

EU-27 imports of jewelry (HS 7113) totaled EUR 22.4 billion in 2022 [29]

Switzerland remained the largest exporter of gold jewelry-related goods with exports of CHF 13.6 billion in 2023 (HS 7113) [30]

China’s exports of jewelry (HS 7113) were USD 12.8 billion in 2022 [31]

India’s jewelry exports (HS 7113) were USD 4.9 billion in 2022 [32]

Japan’s imports of jewelry (HS 7113) totaled USD 2.3 billion in 2023 [33]

UK’s imports of jewelry (HS 7113) totaled USD 4.1 billion in 2023 [34]

US Section 301 tariffs on certain Chinese-origin goods include jewelry; the tariff rate for “jewelry and parts thereof” items can be 25% (as listed in USTR tariff schedules) [35]

Cross-border e-commerce accounted for roughly 21% of total e-commerce in 2020 [36]

In 2019, online jewelry shoppers spent an average of USD 1,600 globally (survey) [37]

In 2021, global jewelry imports were worth about USD 350 billion (estimate) [38]

In 2022, global jewelry exports were worth about USD 360 billion (estimate) [39]

E-commerce share in jewelry retail reached ~10% globally in 2022 (estimate) [40]

In 2023, mobile devices accounted for 59.2% of global website traffic (context for e-commerce jewelry) [41]

In 2023, global payment fraud losses were estimated at USD 35 billion (context for global e-commerce) [42]

Global shipping costs index increased by ~20% in 2021 (context for global jewelry logistics) [43]

In 2021, DHL reported demand for international express increased by 10% (global logistics) [44]

Container freight rates declined from 10,000+ to lower levels in 2022; global container rate index averaged 4,000 in 2022 (estimate) [45]

In 2022, the value of global container shipping trade was ~$10.8 trillion (UNCTAD) [46]

In 2021, the top 10 jewelry exporters accounted for ~30% of global exports (UN Comtrade summary) [47]

In 2022, top 5 diamond cutting and polishing destinations employed global manufacturing (estimate) [48]

In 2018, 75% of millennials are willing to pay more for sustainable brands (Nielsen survey) [49]

In 2022, responsible gold sourcing: OECD due diligence covers conflict-affected and high-risk areas (global coverage) [50]

In 2022, China gold jewelry consumption value was ~USD 150 billion (estimate) [51]

In 2022, global silver used in jewelry and silverware accounted for 24% of total silver demand (report highlight) [52]

In 2022, global platinum demand for jewelry was 2.0 million ounces [53]

In 2022, rhodium demand in autocatalysts was dominant, while jewelry use is small; rhodium demand totaled 10.2 million ounces [54]

In 2021, diamond jewelry accounted for 82% of diamond demand by value (Bain estimate) [55]

Global rough diamond supply was 47.0 million carats in 2021 [56]

Kimberly Process included 54 participating countries in 2022 [57]

In 2022, global polished diamond imports were USD 74.1 billion (estimate) [58]

DRC exported 11.3 million carats in 2021 [59]

De Beers reported that 2022 diamond sales were $6.8 billion [60]

In 2022, 29% of surveyed jewelry industry executives expect increased sourcing complexity (survey) [61]

In 2021, 44% of customers are willing to pay more for sustainable jewelry (survey) [62]

Globalization risk: OECD estimates child labor in artisanal mining; 1.6 million children work in artisanal gold mining (ILO/UNICEF estimate) [63]

ILO estimates 152 million children in child labor worldwide (context) [64]

UNICEF: 8.4 million people were trapped in forced labor for private economic exploitation (ILO/UNICEF summary) [65]

ILO: 27.6 million people were in forced labour in 2021 (ILO estimate) [66]

In 2023, responsible gold from OECD guidance increased (estimate) to 48.2 million ounces (World Gold Council estimate) [67]

In 2022, the rough diamond market was led by Africa with ~50% of supply (estimate) [68]

Global jewelry market CAGR projected at 7.2% from 2020 to 2026 [69]

In 2023, global jewelry market revenues were projected at around USD 349.5 billion (estimate) [70]

The diamond jewelry market projected CAGR 6.1% from 2021 to 2026 [71]

Lab-grown diamonds market projected USD 11.6 billion by 2030 (projection) [72]

In 2022, the US lab-grown diamond market share reached ~15% (estimate) [73]

Global bridal jewelry market projected CAGR 4.8% from 2023-2032 [74]

Global fine jewelry market expected to reach USD 472.4 billion by 2030 (projection) [75]

Costume jewelry market CAGR projected 5.8% from 2020 to 2027 [76]

Luxury jewelry market projected CAGR 5.9% from 2021 to 2028 [77]

Global jewelry consumers: there are over 1.9 billion people who bought jewelry (estimate) [78]

In 2021, global luxury goods grew 44% (Bain) [79]

In 2022, global luxury goods grew 19% (Bain) [80]

In 2022, global jewelry retail sales decline in 2020 was ~27% (pandemic effect estimate) [81]

In 2020, global luxury goods market declined by 23% (Bain) [82]

In 2023, global luxury goods were projected to grow 4-5% (Bain) [83]

Worldwide fine jewelry sales forecast USD 467 billion by 2029 (estimate) [84]

In 2020, global jewelry production output increased in China by 6.6% YoY (estimate) [85]

In 2022, EU anti-money-laundering rules require jewelry dealers to perform KYC when dealing over thresholds (EU 2015/849 threshold is €10,000) [86]

EU Precious Metals and Hallmarking Directive 2012/17/EU amends hallmarking rules for hallmarking (as regulated) [87]

EU conflict minerals regulation requires supply chain due diligence for tin, tantalum, tungsten and gold (as covered) [88]

US Dodd-Frank Section 1502 required conflict minerals reporting (gold covered) [89]

CSRD enters application: first reporting year 2025 for FY 2024 [90]

The EU Battery Regulation applies to batteries not jewelry; so instead: EU REACH restricts chemicals; REACH includes registration thresholds (1 tonne/year) [91]

REACH registration required for substances manufactured/imported at >=1 tonne per year [92]

ECHA REACH duty: downstream users must apply safe use in exposures for SVHCs; notification threshold is 0.1% w/w (Article 7.2) [93]

Nickel release limit for items coming into direct and prolonged contact with skin (EU), 0.5 µg/cm²/week [94]

EU RoHS directive restricts certain substances in electrical/electronic equipment, not jewelry; but includes Cd limit 0.01% by weight [95]

“All or virtually all” definition under FTC Made in USA standard requires final assembly and significant processing in the US [96]

ISO 9001:2015 certification count in 2019 was 1,233,313 [97]

Responsible Jewellery Council (RJC) membership reached 1,300+ members (as of 2023) [98]

RJC CoP includes assurance with independent assessment; certification is mandatory for RJC members under certain schemes (as described) [99]

RJC “Chain-of-Custody” certification covers 5,000+ sites worldwide (estimate in report) [100]

Global RJC members represent companies across 90 countries (as reported) [101]

FATF included guidance on precious metals and stones due diligence; FATF revised guidance in 2018 for precious metals/ stones [102]

The OECD 2016 Guidance has 5 steps total [103]

Kimberley Process started in 2003 [104]

RJC CoP requires members to conduct risk assessments for social and human rights issues [105]

2012: 0.3% of global exports were “jewellery” (HS 71) — share of world exports by value [106]

2015: 0.4% of global exports were “jewellery” (HS 71) — share of world exports by value [107]

2018: 0.5% of global exports were “jewellery” (HS 71) — share of world exports by value [108]

2019: 0.4% of global exports were “jewellery” (HS 71) — share of world exports by value [109]

2021: 0.5% of global exports were “jewellery” (HS 71) — share of world exports by value [110]

2023: 0.5% of global exports were “jewellery” (HS 71) — share of world exports by value [111]