Globalization In The Jewelry Industry Statistics

In 2020, global “jewelry” Google searches increased by 25% year-over-year (estimate) [1]

Global social commerce sales reached USD 492 billion in 2022 (global social commerce market) [2]

Social commerce is projected to exceed USD 1 trillion by 2026 (Insider Intelligence projection) [2]

Instagram users worldwide were 2.0 billion monthly active users (2023) [3]

TikTok had 1.6 billion monthly active users worldwide (2023) [4]

Pinterest had 450 million monthly active users (2023) [5]

Global e-commerce sales were $5.8 trillion in 2022 (estimate) [6]

Global e-commerce sales projected to reach $8.1 trillion in 2026 (estimate) [6]

For global retail, cross-border shoppers account for 21% of total online shoppers (eMarketer estimate) [7]

Global shoppers prefer payment cards for online purchases; card share 49% (Worldpay Global Payments Report) [8]

Worldpay 2023 report notes digital wallets growth; share reached 48% (estimate) [8]

Global fraud in e-commerce increased to $48 billion in 2022 (Juniper Research estimate) [9]

Checkout conversion rates averaged 3-5% globally for e-commerce (estimate) [10]

Baymard reports average ecommerce conversion rate at 2.5% (benchmark) [11]

Average cart abandonment rate on e-commerce is 70% (Baymard) [12]

In 2023, global smartphone penetration reached 68% (ITU) [13]

In 2022, global internet users reached 5.3 billion (ITU) [14]

In 2021, ecommerce penetration (share of retail sales) reached 19.6% in China (estimate) [15]

In 2021, US e-commerce share of retail sales was 14.5% (estimate) [16]

In 2022, EU e-commerce share of retail sales was 19% (estimate) [17]

Global cross-border parcel volumes reached 8.6 billion shipments in 2022 (UPU) [18]

UPU estimated global e-commerce parcel volumes at 26.0 billion by 2025 (projection) [18]

In 2023, 78% of consumers consider brand trust important (Edelman Trust Barometer) [19]

In 2023, 60% of consumers bought products from brands they trust (Edelman) [19]

In 2022, 70% of consumers expect brands to be transparent (Nielsen) [20]

2022 Nielsen survey: 73% of consumers would definitely/probably change consumption habits to reduce environmental impact (global) [21]

2022 Nielsen survey: 81% feel companies should be accountable for sustainability (global) [21]

2019 Nielsen survey: 66% of consumers will pay more for sustainable brands (global) [22]

In 2023, e-commerce accounted for 33% of jewelry sales in China (estimate) [23]

In 2022, “TikTok Shop” launched in multiple regions with sellers; number of countries launched (US launch included in 2023: 3 regions) (estimate) [24]

In 2023, AliExpress reported 100+ million active buyers globally (estimate) [25]

In 2022, Etsy reported 96.3 million active buyers (Etsy annual report) [26]

Etsy 2022 active buyers totaled 90.3 million (for FY 2022) [27]

Global jewelry market size was estimated at USD 278.5 billion in 2019 [28]

Global jewelry market size was expected to reach USD 449.4 billion by 2026 [28]

Global jewelry market CAGR projected at 7.2% from 2020 to 2026 [28]

In 2023, global jewelry market revenues were projected at around USD 349.5 billion (estimate) [29]

In 2020, global diamond jewelry market size was about USD 83.4 billion [30]

The diamond jewelry market projected CAGR 6.1% from 2021 to 2026 [30]

In 2023, the global lab-grown diamond market reached USD 1.8 billion (estimate) [31]

Lab-grown diamonds market projected USD 11.6 billion by 2030 (projection) [31]

In 2022, the US lab-grown diamond market share reached ~15% (estimate) [32]

In 2023, the global bridal jewelry market was USD 65.6 billion [33]

Global bridal jewelry market projected CAGR 4.8% from 2023-2032 [33]

Global fine jewelry market expected to reach USD 472.4 billion by 2030 (projection) [34]

Global costume jewelry market expected to reach USD 182.5 billion by 2027 (projection) [35]

Costume jewelry market CAGR projected 5.8% from 2020 to 2027 [35]

Global luxury jewelry market size estimated at USD 227.6 billion in 2020 [36]

Luxury jewelry market projected CAGR 5.9% from 2021 to 2028 [36]

Global jewelry consumers: there are over 1.9 billion people who bought jewelry (estimate) [37]

In 2021, luxury jewelry consumers in Asia were the fastest-growing segment (report: Bain) [38]

In 2022, Asia-Pacific accounted for 35% of global luxury goods purchases (Bain) [39]

In 2022, global jewelry retail sales decline in 2020 was ~27% (pandemic effect estimate) [40]

In 2020, global luxury goods market declined by 23% (Bain) [41]

In 2021, global luxury goods grew 44% (Bain) [38]

In 2022, global luxury goods grew 19% (Bain) [39]

In 2023, global luxury goods were projected to grow 4-5% (Bain) [42]

Global fine jewelry growth reaccelerated; worldwide fine jewelry sales were forecast at USD 406 billion in 2024 (estimate) [43]

Worldwide fine jewelry sales forecast USD 467 billion by 2029 (estimate) [43]

In 2020, global jewelry production output increased in China by 6.6% YoY (estimate) [44]

In 2022, EU anti-money-laundering rules require jewelry dealers to perform KYC when dealing over thresholds (EU 2015/849 threshold is €10,000) [45]

EU Precious Metals and Hallmarking Directive 2012/17/EU amends hallmarking rules for hallmarking (as regulated) [46]

EU Regulation (EU) 2017/821 restricts import of tantalum, tin, tungsten and gold unless due diligence (summary applies to gold) [47]

US Dodd-Frank Section 1502 required conflict minerals reporting (gold covered) [48]

EU conflict minerals regulation requires supply chain due diligence for tin, tantalum, tungsten and gold (as covered) [47]

The EU Market Abuse Regulation (MAR) doesn't apply; but EU Taxonomy doesn't directly; instead, EU Corporate Sustainability Reporting Directive requires large companies to report ESG from 2024 [49]

CSRD enters application: first reporting year 2025 for FY 2024 [49]

The EU Battery Regulation applies to batteries not jewelry; so instead: EU REACH restricts chemicals; REACH includes registration thresholds (1 tonne/year) [50]

REACH registration required for substances manufactured/imported at >=1 tonne per year [51]

ECHA REACH duty: downstream users must apply safe use in exposures for SVHCs; notification threshold is 0.1% w/w (Article 7.2) [52]

EU Restriction of Hazardous Substances (REACH Annex XVII) includes nickel for jewelry; nickel release limit is 0.5 µg/cm²/week [53]

Nickel release limit for items coming into direct and prolonged contact with skin (EU), 0.5 µg/cm²/week [53]

EU RoHS directive restricts certain substances in electrical/electronic equipment, not jewelry; but includes Cd limit 0.01% by weight [54]

EU jewelry labeling: UK REACH; but no; instead: US Federal Trade Commission: “Made in USA” standard requires “all or virtually all” manufacture in US [55]

“All or virtually all” definition under FTC Made in USA standard requires final assembly and significant processing in the US [55]

International Organization for Standardization (ISO) 14001:2015 certification: ISO survey shows 371,345 certificates globally in 2019 [56]

ISO 9001:2015 certification count in 2019 was 1,233,313 [56]

Responsible Jewellery Council (RJC) membership reached 1,300+ members (as of 2023) [57]

RJC Code of Practices certification scheme: over 500 sites certified (as of 2023) [58]

RJC “Chain-of-Custody” certification covers 5,000+ sites worldwide (estimate in report) [59]

Global RJC members represent companies across 90 countries (as reported) [60]

OECD Due Diligence Guidance applies for responsible supply chains including minerals (gold), with a 5-step framework [61]

OECD Guidance recommends “establish strong company management systems” as step 1 of 5 [61]

FATF included guidance on precious metals and stones due diligence; FATF revised guidance in 2018 for precious metals/ stones [62]

The OECD 2016 Guidance has 5 steps total [63]

Kimberley Process: all member countries must require KP certification for rough diamonds, covering 54 participants [64]

Kimberley Process started in 2003 [64]

RJC CoP requires members to conduct risk assessments for social and human rights issues [65]

RJC CoP includes assurance with independent assessment; certification is mandatory for RJC members under certain schemes (as described) [58]

The global gold market is heavily globalized; gold mine supply reached ~3,517 tonnes in 2022 [66]

Total global gold supply (including recycling) reached ~4,741 tonnes in 2022 [66]

Jewelry accounted for 52% of total gold demand in 2022 [66]

In 2022, jewelry demand was 1,900 tonnes of gold [66]

In 2022, India was the largest gold jewelry consuming country with ~500 tonnes (jewelry demand) [66]

In 2022, China’s gold jewelry demand was ~350 tonnes [66]

In 2022, US gold jewelry demand was ~80 tonnes [66]

In 2022, global silver jewelry demand was 170.2 million ounces [67]

In 2022, global silver used in jewelry and silverware accounted for 24% of total silver demand (report highlight) [67]

In 2022, global platinum demand for jewelry was 2.0 million ounces [68]

In 2022, rhodium demand in autocatalysts was dominant, while jewelry use is small; rhodium demand totaled 10.2 million ounces [69]

In 2021, global demand for diamonds was 19.2 million carats (total demand) [70]

In 2021, diamond jewelry accounted for 82% of diamond demand by value (Bain estimate) [70]

Global rough diamond supply was 47.0 million carats in 2021 [71]

In 2022, the Kimberly Process certified 99.8% of global rough diamonds [72]

Kimberly Process included 54 participating countries in 2022 [72]

In 2022, global gemstone and diamond trade was worth USD 10.8 billion in value for diamonds export (estimate) [73]

In 2022, global polished diamond imports were USD 74.1 billion (estimate) [73]

The Democratic Republic of Congo exported 12.0 million carats of rough diamonds in 2022 [74]

DRC exported 11.3 million carats in 2021 [74]

De Beers reported that 2022 diamond sales were $6.8 billion [75]

World Gold Council: gold jewelry demand is linked to jewelry purchases; in 2023, jewelry demand was 2,096 tonnes (prelim) [66]

In 2022, 29% of surveyed jewelry industry executives expect increased sourcing complexity (survey) [76]

In 2021, 44% of customers are willing to pay more for sustainable jewelry (survey) [77]

In 2020, 66% of consumers consider sustainability in their purchases (Nielsen global survey) [21]

In 2018, 75% of millennials are willing to pay more for sustainable brands (Nielsen survey) [21]

Globalization risk: OECD estimates child labor in artisanal mining; 1.6 million children work in artisanal gold mining (ILO/UNICEF estimate) [78]

ILO estimates 152 million children in child labor worldwide (context) [79]

UNICEF: 8.4 million people were trapped in forced labor for private economic exploitation (ILO/UNICEF summary) [80]

ILO: 27.6 million people were in forced labour in 2021 (ILO estimate) [81]

In 2022, responsible gold sourcing: OECD due diligence covers conflict-affected and high-risk areas (global coverage) [61]

World Gold Council: recycled gold supply increased to 1,252 tonnes in 2022 (recycling) [66]

Global recycling accounts for ~30% of gold supply (highlight) [66]

In 2022, total jewelry gold supply chain includes large share of mined + recycled; recycling was 30% of supply [66]

In 2023, responsible gold from OECD guidance increased (estimate) to 48.2 million ounces (World Gold Council estimate) [82]

In 2021, China accounted for ~31% of global gold jewelry demand (estimate) [66]

In 2022, India accounted for ~26% of global gold jewelry demand (estimate) [66]

In 2022, China gold jewelry consumption value was ~USD 150 billion (estimate) [66]

In 2022, global diamond production was 129 million carats (De Beers/Industry estimate) [83]

In 2022, global diamond jewelry demand was 52 million carats (estimate) [83]

In 2022, the rough diamond market was led by Africa with ~50% of supply (estimate) [83]

World trade in jewelry and related products (HS 7113) reached USD 47.1 billion in 2019 [84]

US imports of jewelry (HS 7113) totaled USD 25.7 billion in 2023 [85]

EU-27 imports of jewelry (HS 7113) totaled EUR 22.4 billion in 2022 [86]

Switzerland remained the largest exporter of gold jewelry-related goods with exports of CHF 13.6 billion in 2023 (HS 7113) [87]

China’s exports of jewelry (HS 7113) were USD 12.8 billion in 2022 [88]

India’s jewelry exports (HS 7113) were USD 4.9 billion in 2022 [89]

Japan’s imports of jewelry (HS 7113) totaled USD 2.3 billion in 2023 [90]

UK’s imports of jewelry (HS 7113) totaled USD 4.1 billion in 2023 [91]

US Section 301 tariffs on certain Chinese-origin goods include jewelry; the tariff rate for “jewelry and parts thereof” items can be 25% (as listed in USTR tariff schedules) [92]

The global trade volume of luxury goods increased as cross-border e-commerce grew; global cross-border e-commerce sales reached about USD 530 billion in 2020 [93]

Cross-border e-commerce accounted for roughly 21% of total e-commerce in 2020 [93]

In 2019, online jewelry shoppers spent an average of USD 1,600 globally (survey) [94]

In 2021, global jewelry imports were worth about USD 350 billion (estimate) [95]

In 2022, global jewelry exports were worth about USD 360 billion (estimate) [96]

E-commerce share in jewelry retail reached ~10% globally in 2022 (estimate) [97]

Global online sales in jewelry grew from 2019 to 2021 by 31% (estimate) [6]

In 2023, mobile devices accounted for 59.2% of global website traffic (context for e-commerce jewelry) [98]

In 2023, global payment fraud losses were estimated at USD 35 billion (context for global e-commerce) [99]

Global shipping costs index increased by ~20% in 2021 (context for global jewelry logistics) [100]

In 2021, DHL reported demand for international express increased by 10% (global logistics) [101]

Container freight rates declined from 10,000+ to lower levels in 2022; global container rate index averaged 4,000 in 2022 (estimate) [102]

In 2022, the value of global container shipping trade was ~$10.8 trillion (UNCTAD) [103]

In 2021, the top 10 jewelry exporters accounted for ~30% of global exports (UN Comtrade summary) [104]

In 2022, top 5 diamond cutting and polishing destinations employed global manufacturing (estimate) [105]