Key Insights
Essential data points from our research
The Indian fashion industry was valued at approximately USD 118 billion in 2023
India’s apparel market is expected to grow at a CAGR of 11–12% through 2025
Online fashion retail in India was valued at USD 14 billion in 2022
Ethnic wear dominates the Indian fashion market contributing nearly 70% to women’s wear
India is the world’s second-largest textile and apparel producer
Over 45 million people are employed directly in the Indian textile industry
India’s textile exports reached USD 44.4 billion in FY22
The Indian fast fashion market is expected to reach USD 15.6 billion by 2025
The men’s apparel segment in India contributes around 43% of total apparel sales
Women’s wear accounts for approximately 38% of India’s fashion market
Kidswear accounts for about 19% of India’s apparel market
Luxury fashion segment in India is valued at USD 5 billion as of 2023
Streetwear fashion is growing at 13–15% CAGR in urban Indian centers
Consumer Behavior and Preferences
- 73% of Indian consumers prefer to shop online for fashion post-COVID-19
- Indian millennials spend about 22% of their monthly income on fashion
- 65% of Indian fashion shoppers below age 35 prefer digital channels
- India’s homegrown fashion brands make up 60% of total fashion sales
- 40% of Indian fashion consumers are influenced by social media trends
- The average online fashion shopper in India places four orders per month
- 65% of apparel sold online in India is discounted
- 20% of fashion buyers in India want eco-friendly products
- 39% of Indian online fashion shoppers prefer Cash on Delivery
- 70% of Indian women buy ethnic wear at least once per quarter
- Nearly 60% of India’s fashion production is cotton-based
- 48% of shoppers in Tier 2 cities buy apparel via WhatsApp and Instagram links
- 59% of consumers check reviews before purchasing fashion online
- 68% of Indian consumers are influenced by fashion influencers on purchase decisions
- 17% of fashion consumers in India prefer custom-made apparel
- 56% of Indian consumers look for 'Made in India' fashion labels
- Over 70% of men's fashion sales online are in casual wear category
- 55% of Gen Z in India prefer shopping for fashion on Instagram
- 85% of Indian fashion consumers shop during online sale events like Myntra EORS
Interpretation
In India's rapidly re-stitched fashion landscape, where millennials splurge online, Gen Z dresses by Instagram, and WhatsApp is the new boutique, the future of style is digital-first, influencer-driven, proudly local—and always on sale.
Market Size and Growth
- The Indian fashion industry was valued at approximately USD 118 billion in 2023
- India’s apparel market is expected to grow at a CAGR of 11–12% through 2025
- Online fashion retail in India was valued at USD 14 billion in 2022
- India is the world’s second-largest textile and apparel producer
- Over 45 million people are employed directly in the Indian textile industry
- India’s textile exports reached USD 44.4 billion in FY22
- The Indian fast fashion market is expected to reach USD 15.6 billion by 2025
- The men’s apparel segment in India contributes around 43% of total apparel sales
- Women’s wear accounts for approximately 38% of India’s fashion market
- Kidswear accounts for about 19% of India’s apparel market
- Luxury fashion segment in India is valued at USD 5 billion as of 2023
- Streetwear fashion is growing at 13–15% CAGR in urban Indian centers
- Sustainable fashion in India is expected to grow 10x by 2030
- India is the largest cotton producer globally, contributing 23% of the world’s cotton
- Bridal wear is approximately 27% of the overall Indian women’s wear market
- The market for plus-size fashion in India is estimated at USD 5 billion
- India’s textile and garment industry contributes 2.3% to GDP and 13% to industrial production
- India’s athleisure wear market is growing at 18% CAGR
- Annual textile production in India is over 60 billion square meters
- India’s exports of readymade garments stood at USD 16 billion in FY22
- The Indian footwear market is worth USD 11 billion as of 2023
- Footwear exports from India were USD 1.8 billion in FY22
- Indian fashion influencer industry expected to be worth USD 300 million by 2025
- Denim market in India is projected to reach USD 12 billion by 2025
- India produces over 6,500 million meters of woven fabrics annually
- Indian fashion jewelry market is estimated at USD 4.6 billion in 2023
- Recycled textile market in India to grow to USD 6 billion by 2028
- Fashion resale market in India to hit USD 800 million by 2025
- India’s viscose fiber consumption is increasing at 7% annually
- The Indian lingerie market is estimated at USD 7.5 billion
- Retail fashion in India is estimated to be a USD 75 billion industry in 2023
Interpretation
With a cotton-rich legacy, 45 million-strong workforce, and a digitally-driven couture surge, India’s fashion industry is strutting down the runway of a $118 billion empire—where saris meet streetwear, sustainability flirts with fast fashion, and even the denim’s got a data point.
Online Fashion and E-commerce
- India’s fashion e-commerce penetration stood at 35% in 2022
- Digital-first fashion brands in India grew 35% year-over-year in 2022
- Online fashion sales contribute 25% to total Indian e-commerce GMV
- Indian private labels account for over 30% of fashion sales on online marketplaces
- Tier 2 and Tier 3 cities make up 50% of India’s online fashion shopping revenue
- More than 500 million Indians have access to the internet, fueling fashion e-commerce
- Nearly 30% of fashion-related searches online come from mobile users
- Over 65% of fashion sales during festive seasons occur online in India
- Online-exclusive fashion brands account for 40% of D2C fashion market share
- Artificial intelligence is used by over 60% of Indian fashion e-tailers for recommendations
- Fashion and lifestyle ads account for 22% of Instagram content in India
- Fashion product returns in India e-commerce range between 20–25%
- Online-only fashion brands saw 300% surge during festive sales of 2022
Interpretation
India's fashion frontier is rapidly stitching itself online, where festive surges, AI-powered style picks, and small-town clicks are tailoring a digital runway that’s as dynamic as it is data-driven.
Traditional and Ethnic Wear
- Ethnic wear dominates the Indian fashion market contributing nearly 70% to women’s wear
- India’s handloom sector employs 4.3 million people
- Regional wear comprises 15% of India’s ethnic fashion market
- India is the second-largest producer of silk in the world
- Premium ethnic wear market forecasted to grow 15% annually until 2026
Interpretation
Rooted in tradition but tailored for tomorrow, India's fashion industry weaves a powerful economic and cultural tapestry—where handlooms employ millions, silk shimmers in global ranks, and ethnic wear not only drapes the nation but drives its market forward at a premium pace.
Trends and Emerging Segments
- Over 400 fashion startups launched in India since 2018
- The demand for gender-neutral fashion in India increased 200% in past 3 years
Interpretation
India’s fashion scene is stitching a bold new narrative, where over 400 startups and a 200% surge in gender-neutral demand signal that style is finally stepping out of the closet and into the future.