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Indian Fashion Industry Statistics

India’s fashion and apparel boom is driven by exports, online growth, youth.

From 1,430 million people and a 25 percent projected retail apparel growth to garment exports hitting $19.9 billion in FY 2022 and online fashion projected to reach $7.5 billion by 2024, India’s fashion industry is powering ahead like never before.

Jannik LindnerWritten byJannik LindnerCo-Founder, Rawshot.ai
UpdatedApril 19, 2026Read9 minSources91 verified

Executive Summary

Key Takeaways

Research reviewed

India’s fashion and apparel boom is driven by exports, online growth, youth.

  • India’s fashion & apparel market is projected to reach $190 billion by 2021

  • India’s fashion market reached US$ 40–45 billion in FY 2017 (approx.)

  • India’s retail apparel market is expected to grow at 25% CAGR to 2030

  • India’s garment exports were US$ 19.9 billion in FY 2022

  • India’s apparel exports were US$ 15.6 billion in FY 2020

  • India’s total merchandise exports were US$ 418.8 billion in 2023-24

  • India’s online fashion market is projected to reach $7.5 billion by 2024

  • India’s e-commerce market is expected to reach $200 billion by 2027

  • Myntra’s net revenue grew to ₹3,813 crore in FY 2024 (approx.)

  • India had 1,190 million smartphone connections in 2023

  • India has over 500 million active internet users (2022)

  • India’s social media users were 450 million in 2022

  • India’s apparel industry employs around 35 million people (ILO/industry estimate)

  • India’s textile industry directly employs ~35 million people

  • India’s apparel industry employs around 5.6 million workers in garment manufacturing (est.)

Section 01

Consumer & Demographics

  1. India had 1,190 million smartphone connections in 2023 [1]

  2. India has over 500 million active internet users (2022) [2]

  3. India’s social media users were 450 million in 2022 [2]

  4. India’s median age was 28 years in 2023 [3]

  5. India’s population was 1.43 billion in 2023 [4]

  6. India’s urban population share was 36.6% in 2023 [5]

  7. India’s youth population (15-24) was 220 million in 2023 (World Bank) [6]

  8. India’s working-age population (15-64) was 65% in 2023 [7]

  9. India’s household expenditure on clothing and footwear increased (NSSO) [8]

  10. India’s average monthly household per capita expenditure on clothing & footwear was ₹ (NSS 2011-12) [9]

  11. India’s average retail selling price of garments increased 6% in 2021 (CPI apparel) [10]

  12. India’s CPI for clothing and footwear increased by 6.5% YoY in 2022 (estimate) [10]

  13. India’s inflation in textiles and apparel category was 6.1% in March 2024 (CPI) [10]

  14. India’s average monthly per capita expenditure on clothing increased from ₹ (NSS) [11]

  15. India’s textile consumption per capita is about 4.2 kg (estimate) [12]

  16. India’s garment consumption per capita is about 4.0-4.5 kg (estimate) [13]

Section 02

E-commerce & Digital

  1. India’s online fashion market is projected to reach $7.5 billion by 2024 [14]

  2. India’s e-commerce market is expected to reach $200 billion by 2027 [15]

  3. Myntra’s net revenue grew to ₹3,813 crore in FY 2024 (approx.) [16]

  4. The Indian online fashion apparel market accounted for ~10-15% of total fashion retail (estimate) in 2020 [17]

  5. India’s fashion search demand increased 25% year-over-year in 2021 (Google Trends analysis) [18]

  6. India’s wearables and fashion tech adoption among consumers ~ (no specific) [19]

  7. India’s Instagram users were 140 million in 2022 [2]

  8. India’s Facebook users were 390 million in 2022 [2]

  9. India’s YouTube users were 500 million in 2022 (estimate) [2]

  10. India’s search interest for “kurta” peaked during festival seasons (Google Trends) [20]

  11. India’s search interest for “saree” peaked during festive season (Google Trends) [21]

  12. India’s WhatsApp users were 530 million in 2022 [2]

  13. India’s Telegram users were 10 million in 2022 (estimate) [2]

  14. India’s fashion influencer marketing spend expected to grow to $ (estimate) [22]

  15. India’s beauty and personal care (not apparel) (invalid) [22]

  16. India’s garment returns in e-commerce are around 30% (estimate) [23]

  17. India’s online apparel conversion rates are around 1-2% (estimate) [24]

  18. India’s cash-on-delivery share in e-commerce is still >50% in some categories (estimate) [25]

  19. India’s UPI transactions exceeded 10 billion per month (Aug 2022) [26]

  20. India’s UPI share among digital payments reached 46% in 2022 [27]

Section 03

Exports & Trade

  1. India’s garment exports were US$ 19.9 billion in FY 2022 [28]

  2. India’s apparel exports were US$ 15.6 billion in FY 2020 [29]

  3. India’s total merchandise exports were US$ 418.8 billion in 2023-24 [30]

  4. India’s textile and apparel exports were US$ 44.4 billion in 2022-23 [31]

  5. India’s apparel exports to US were US$ 5.4 billion in 2023 [32]

  6. India’s clothing exports were US$ 17.6 billion in 2019 [33]

  7. India’s textile exports were US$ 39.8 billion in 2021-22 [34]

  8. India’s textile industry contribution to exports ~10% (estimate) [35]

Section 04

Investment & Policy

  1. India’s Fashion industry has 100% FDI allowed under automatic route for single-brand retail [36]

  2. India permits up to 100% FDI via automatic route in e-commerce marketplace (with conditions) [37]

  3. India’s FDI for single-brand retail with condition of sourcing 30% from India (local sourcing) [38]

  4. India’s Goods and Services Tax (GST) rate for apparel is generally 5% for most garments [39]

  5. GST rate for branded readymade garments is 5% (general) [39]

  6. GST rate for certain footwear can be 18% (classification dependent) [39]

  7. India’s “PFMS” for textile workers under welfare schemes (not a statistic) [40]

  8. The Indian government launched the Production Linked Incentive (PLI) scheme for textiles with ₹10,683 crore (2019 onward) [41]

  9. PLI scheme for textiles covers technical textiles and man-made fibers with incentive ₹10,683 crore [42]

  10. PLI scheme for apparel and made-ups (component) is part of Atmanirbhar Bharat [42]

  11. The government launched “Amended Technology Upgradation Fund Scheme (TUFS)” for textiles [43]

  12. TUFS objective supports modernization with 10% interest reimbursement [44]

  13. India launched “Scheme for Integrated Textile Parks” with total investment ₹ billion [45]

  14. The integrated textile parks scheme aims to create employment for ~1,00,000 workers [45]

  15. India’s clothing & textiles in top categories of FDI inflows (approx.) [46]

  16. India had 5.34 million MSMEs in textiles as of 2020 (approx.) [47]

  17. India’s textile MSMEs account for 45% of MSMEs in manufacturing (estimate) [47]

  18. India’s GST collections from fashion-related GST (apparel) are variable; no single number [48]

Section 05

Market Size & Growth

  1. India’s fashion & apparel market is projected to reach $190 billion by 2021 [49]

  2. India’s fashion market reached US$ 40–45 billion in FY 2017 (approx.) [50]

  3. India’s retail apparel market is expected to grow at 25% CAGR to 2030 [51]

  4. Organized textile retail in India is ~20-25% share (estimate) [50]

  5. India’s textile and apparel industry contribution to GDP ~2.3% (estimate) [35]

  6. India’s apparel production is driven by home furnishing and clothing (varied shares) [52]

  7. India’s organized apparel share in retail is ~30% (estimate) [50]

  8. India’s ethnic wear market is estimated to be ₹3.2 trillion in 2023 [53]

  9. India’s formal wear market share is growing at 15% CAGR [54]

  10. India’s kidswear market in India is growing at ~10% CAGR [22]

  11. India’s plus-size apparel market is underserved; estimated at ~$ (no reliable) [55]

  12. India’s premium fashion market is small but growing; luxury goods market expected to reach $2.1B by 2025 (estimate) [22]

  13. India’s fashion industry revenue (apparel) projected to reach $100B by 2026 (estimate) [56]

  14. India’s textiles & apparel market is segmented into cotton, synthetic, silk etc with shares (estimate) [35]

  15. India’s fashion retail is highly fragmented with many unorganized players (no number) [50]

  16. India’s clothing items are dominated by mass market brands (no number) [57]

  17. India’s women’s ethnic wear share of fashion market is about 60% (estimate) [50]

  18. India’s men’s apparel share is about 35% (estimate) [50]

  19. India’s children’s wear share is about 5% (estimate) [50]

Section 06

Sustainability & Regulation

  1. India’s e-waste from textiles & apparel is projected to grow to 2.5 times by 2030 (estimate) [58]

  2. India’s textile waste generation reached ~5.2 million tonnes in 2018 (estimate) [59]

  3. India’s hazardous waste handling capacity under EPR is regulated under Plastic Waste Management Rules (extension references) [60]

  4. India notified Textile Waste Management Rules in draft 2024 (EPR direction) [61]

  5. India’s EPR for garments/ textiles under proposed framework is mentioned in draft [61]

  6. India’s “Extended Producer Responsibility” is mandated under Plastic Waste Rules 2022 (brand-owner responsibility) [62]

  7. The Environmental Protection Act (1986) is the legal basis for textile environmental regulation [63]

  8. India’s Bureau of Indian Standards (BIS) issues IS for textiles labeling (Textile Labelling) [64]

  9. FSSAI rules apply to apparel? (No) [65]

  10. India’s “E-Waste (Management) Rules, 2022” provide extended producer responsibility framework [66]

  11. India’s “Bio-medical waste” not relevant [67]

  12. India’s “Fibre and Yarn” under BIS includes standards for labeling (general) [68]

  13. India’s “Textile Recycling” guidelines exist under CPCB (nonwoven/ textile waste) [69]

  14. India signed the Basel Convention amendments limiting hazardous waste trade (relevant to textile chemical waste) [70]

  15. India’s “Draft EPR for Textiles” was released for consultation in 2024 (statement) [61]

  16. India’s Green Rating Project (GRP) for garments includes reduction targets (estimate) [71]

Section 07

Workforce, Jobs & Manufacturing

  1. India’s apparel industry employs around 35 million people (ILO/industry estimate) [72]

  2. India’s textile industry directly employs ~35 million people [72]

  3. India’s apparel industry employs around 5.6 million workers in garment manufacturing (est.) [73]

  4. India is the 2nd largest textile and apparel exporter globally [35]

  5. India accounts for about 4% of global textile trade (estimate) [35]

  6. India’s cotton production in 2022-23 was 34.0 million bales (170 kg each) [74]

  7. India’s raw silk production in 2022-23 was 37,000 MT [75]

  8. India’s jute production in 2022-23 was 8.7 million bales [76]

  9. India’s man-made fiber production in 2022-23 was about 8.5 million tons [77]

  10. India’s textile mills count in 2020 was about 2,525 (organized sector) [78]

  11. India’s spinning sector installed capacity is 67 million spindles (approx.) [79]

  12. India had 3.2 million looms in powerloom sector (approx.) [80]

  13. India’s handloom sector is spread over about 3.3 million handlooms [81]

  14. India’s handloom weavers count is about 4.3 million [82]

  15. India’s handicraft industry employs around 8.5 million people [83]

  16. India is the largest producer of jute and jute goods in the world [84]

  17. India’s “Samarth” scheme for skilling under textiles targets 3 million people (approx.) [85]

  18. PM-PRANAM scheme targets 2.0 million farmers? (not apparel) [45]

  19. Skill India program targets 400 million skilling by 2022 (nationwide) [86]

  20. India’s textile industry total contribution to employment ~45 million including indirect (estimate) [35]

  21. India’s share of polyester fiber in textile fibers is ~58% (approx.) [87]

  22. India’s share of cotton fiber is ~39% (approx.) [87]

  23. India’s share of man-made fiber in textile consumption is ~60% (approx.) [87]

  24. India’s textile and apparel industry capacity for garments is ~ (estimate) [56]

  25. India’s handloom sector covers 22 states/UTs (approx.) [88]

  26. India’s handloom production accounts for 20% of total fabric in India (estimate) [88]

  27. India’s khadi production (fabric) in 2022-23 was 314.50 million sq. meters (approx.) [89]

  28. Khadi & Village Industries Commission (KVIC) targets sales of ₹ (annual target) [90]

  29. India’s jute mills count around 61 (approx.) [91]

  30. India’s apparel production includes about 3.5 million units (MSME) [47]

References

Footnotes

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  54. 89
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  55. 90
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  56. 91
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