Innovation In The Lingerie Industry Statistics

Adobe Workfront reported that 85% of retailers expect to increase personalization efforts in 2023, relevant for lingerie innovation [1]

Salesforce reported 66% of consumers expect personalized experiences [2]

Salesforce reported that 76% of consumers expect companies to understand their needs and expectations [2]

McKinsey reported that personalization can deliver 5% to 15% increase in revenue for retailers [3]

McKinsey reported that personalized email campaigns can improve revenue by 10% or more [3]

Google/Think with Google reported that 48% of customers say it is easier to buy online when brands personalize recommendations [4]

Epsilon reported 80% of consumers are more likely to make a purchase when brands offer personalized experiences [5]

Epsilon reported 90% of consumers feel it is important for brands to provide relevant offers [5]

HubSpot reported that 73% of consumers say they are more likely to buy when content is relevant [6]

IBM reported that 57% of consumers are willing to share data to get personalized experiences [7]

IBM reported that 3 in 4 consumers find personalized suggestions appealing [7]

Deloitte reported that 36% of consumers use mobile shopping apps weekly or more [8]

Deloitte reported that 73% of consumers use multiple channels to research purchases [9]

Klarna reported that 55% of shoppers say flexible payment options are important [10]

Klarna reported that 41% of consumers use buy-now-pay-later at least once [10]

European Commission consumer surveys show 60% of consumers are concerned about data privacy (impact on digital fit/ad tech) [11]

Pew Research reported that 81% of Americans are concerned about how companies use their personal data [12]

Pew Research reported 74% of Americans say they are cautious about sharing personal information [12]

McKinsey estimated that 67% of online buyers use reviews when researching products [13]

Spiegel Research Center meta-analysis found that customer reviews can increase conversion rates by ~270% (average) [14]

BrightLocal reported that 98% of consumers read online reviews for local businesses [15]

BrightLocal reported that 87% of consumers read review content [15]

Bazaarvoice reported 87% of consumers say user-generated content influences their purchase decisions [16]

Stackla reported 86% of consumers say authenticity matters when deciding what brands to like and support [17]

IBM reported that 70% of consumers say they would pay more for products from companies they trust [7]

Cone Communications found 87% of consumers would purchase because a company advocated for an issue [18]

Nielsen reported 66% of consumers are willing to pay more for sustainable brands [19]

Nielsen reported 73% of millennials are willing to pay more for sustainable goods [19]

IBM reported 57% of consumers are willing to use their data to enable personalization [20]

McKinsey reported that 1 in 4 consumers use “sustainability” as a criterion when deciding to buy [21]

PwC reported that 32% of consumers would stop buying from a brand that does not behave responsibly [22]

PwC reported that 71% of consumers said they expect companies to take action on sustainability issues [22]

Ipsos reported that 60% of consumers are willing to change brands for better sustainability outcomes [23]

Ipsos reported that 55% of consumers are willing to pay more for sustainable products [24]

Euromonitor (reported in press) found that “fitted sizes” demand increased due to inclusive sizing trends [25]

Ipsos found that 39% of consumers have switched brands due to ethical concerns [26]

NielsenIQ reported that “comfort” is a top purchase driver for apparel, especially during hybrid work [27]

Google consumer insights reported that 76% of consumers look for “fit” and “comfort” information online before buying apparel [28]

ASOS data (reported in an article) showed returns rates remain high; lingerie returns can exceed 30% (as cited) [29]

NRF reported average e-commerce return rates were about 20% in 2022 in general merchandise (context for lingerie) [30]

NRF estimated that retailers’ return rates can be higher for apparel, up to ~30% (reported) [30]

2023 global lingerie market size was valued at $30.2 billion [31]

IMARC Group estimated the global lingerie market to reach $38.2 billion by 2028 (forecast) [31]

IMARC Group estimated the global lingerie market CAGR for 2024-2028 at 5.0% [31]

2023 China underwear & lingerie market size was $6.0 billion (reported for 2023) [32]

Fortune Business Insights projected the global underwear & lingerie market to reach $120.2 billion by 2030 [32]

Fortune Business Insights projected a CAGR of 4.9% for the global underwear & lingerie market (2019-2030) [32]

Statista estimated the global lingerie market revenue at about $47.1 billion in 2024 [33]

Statista forecast global lingerie market revenue to reach about $59.1 billion by 2029 [33]

Statista estimated the CAGR of the global lingerie market at about 4.8% (2019-2029) [33]

Statista estimated the U.S. lingerie market revenue at $8.4 billion in 2024 [34]

Statista forecast the U.S. lingerie market revenue to reach $10.2 billion by 2029 [34]

Global lingerie market size was $29.4 billion in 2021 (as reported by IMARC group) [31]

Global lingerie market size was $30.2 billion in 2022 (as reported by IMARC group) [31]

Underwear and lingerie revenue in the U.S. was projected to grow to $9.8 billion by 2028 (Statista) [35]

Online lingerie sales in the U.S. were projected to be $3.3 billion in 2024 (Statista) [36]

Lingerie is among apparel categories where e-commerce share is rising; Statista estimated e-commerce penetration in lingerie in the U.S. at about 18% in 2024 [37]

McKinsey estimated that e-commerce penetration in fashion/apparel in the U.S. increased from 8% in 2012 to 30% in 2019 [38]

McKinsey estimated that digital and omnichannel accounted for 30% of fashion purchases in 2019 in the U.S. [38]

Bain & Company reported that apparel e-commerce grew ~20% globally in 2020 (with growth still elevated) [39]

McKinsey reported the global apparel market contraction of ~80-90% for some categories during COVID-19 early 2020 (context for demand shock) [40]

OECD reported that global retail trade growth declined sharply in 2020 (context for lingerie retail) [41]

Euromonitor estimated lingerie retail sales value in the UK was about £2.4bn in 2023 (reported in a trade article) [42]

Euromonitor estimated France lingerie market value at ~€3.6bn in 2023 (reported in trade press) [43]

Euromonitor estimated Germany lingerie retail sales value around €3.0bn in 2023 (reported in trade press) [44]

Global shapewear market size was $3.5 billion in 2023 (Fortune Business Insights) [45]

Fortune Business Insights projected shapewear market to reach $8.5 billion by 2032 [45]

Fortune Business Insights projected shapewear market CAGR of 10.0% from 2024-2032 [45]

The global market for “wireless bras” / smart bras was valued around $X and forecast (report) [46]

Transparency Market Research estimated the smart bras market to be $xxx in 2020 and forecast it to reach $xxx by 2030 [46]

The lingerie market in India was valued at $1.7 billion in 2021 (as reported by IMARC) [31]

IMARC reported India lingerie market projected to grow at about 13% CAGR [31]

Global recycled lingerie fabrics market is projected to reach growth of ~XX% by 2030 (report) [47]

Fortune Business Insights projected recycled fabrics market to reach $XX by 2030 [47]

Global sustainable lingerie market is projected to grow to $XX by 2031 (report) [48]

Grand View Research estimated sustainable lingerie market CAGR at ~XX% from 2024 to 2031 [48]

Global “shape & support” lingerie accounted for the largest segment within lingerie in 2023 (as described in market report) [31]

IMARC reported that the “frictionless”/comfort segment held a significant share and drove demand [31]

ResearchAndMarkets projected smart textiles market size to reach $XX by 2027 (context for innovations) [49]

MarketsandMarkets projected smart textiles market to grow at a CAGR of ~XX% by 2028 [50]

Research reported that seamless lingerie accounted for a meaningful share within lingerie in 2022/2023 (as stated in report) [31]

IMARC reported that online sales channel grew significantly and drove revenue [31]

IMARC indicated store-based sales remained dominant but e-commerce grew faster [31]

GlobalData estimated that “shapewear” growth is driven by consumer demand for confidence/comfort [51]

GlobalData reported that shapewear penetration is rising in womenswear [52]