Innovation In The Lingerie Industry Statistics

Adobe Workfront reported that 85% of retailers expect to increase personalization efforts in 2023, relevant for lingerie innovation [1]

Salesforce reported 66% of consumers expect personalized experiences [2]

Salesforce reported that 76% of consumers expect companies to understand their needs and expectations [2]

McKinsey reported that personalization can deliver 5% to 15% increase in revenue for retailers [3]

McKinsey reported that personalized email campaigns can improve revenue by 10% or more [3]

Google/Think with Google reported that 48% of customers say it is easier to buy online when brands personalize recommendations [4]

Epsilon reported 80% of consumers are more likely to make a purchase when brands offer personalized experiences [5]

Epsilon reported 90% of consumers feel it is important for brands to provide relevant offers [5]

HubSpot reported that 73% of consumers say they are more likely to buy when content is relevant [6]

IBM reported that 57% of consumers are willing to share data to get personalized experiences [7]

IBM reported that 3 in 4 consumers find personalized suggestions appealing [7]

Deloitte reported that 36% of consumers use mobile shopping apps weekly or more [8]

Deloitte reported that 73% of consumers use multiple channels to research purchases [9]

Klarna reported that 55% of shoppers say flexible payment options are important [10]

Klarna reported that 41% of consumers use buy-now-pay-later at least once [10]

European Commission consumer surveys show 60% of consumers are concerned about data privacy (impact on digital fit/ad tech) [11]

Pew Research reported that 81% of Americans are concerned about how companies use their personal data [12]

Pew Research reported 74% of Americans say they are cautious about sharing personal information [12]

McKinsey estimated that 67% of online buyers use reviews when researching products [13]

Spiegel Research Center meta-analysis found that customer reviews can increase conversion rates by ~270% (average) [14]

BrightLocal reported that 98% of consumers read online reviews for local businesses [15]

BrightLocal reported that 87% of consumers read review content [15]

Bazaarvoice reported 87% of consumers say user-generated content influences their purchase decisions [16]

Stackla reported 86% of consumers say authenticity matters when deciding what brands to like and support [17]

IBM reported that 70% of consumers say they would pay more for products from companies they trust [7]

Cone Communications found 87% of consumers would purchase because a company advocated for an issue [18]

Nielsen reported 66% of consumers are willing to pay more for sustainable brands [19]

Nielsen reported 73% of millennials are willing to pay more for sustainable goods [19]

IBM reported 57% of consumers are willing to use their data to enable personalization [20]

McKinsey reported that 1 in 4 consumers use “sustainability” as a criterion when deciding to buy [21]

2023 global lingerie market size was valued at $30.2 billion [22]

IMARC Group estimated the global lingerie market to reach $38.2 billion by 2028 (forecast) [22]

IMARC Group estimated the global lingerie market CAGR for 2024-2028 at 5.0% [22]

2023 China underwear & lingerie market size was $6.0 billion (reported for 2023) [23]

Fortune Business Insights projected the global underwear & lingerie market to reach $120.2 billion by 2030 [23]

Fortune Business Insights projected a CAGR of 4.9% for the global underwear & lingerie market (2019-2030) [23]

Statista estimated the global lingerie market revenue at about $47.1 billion in 2024 [24]

Statista forecast global lingerie market revenue to reach about $59.1 billion by 2029 [24]

Statista estimated the CAGR of the global lingerie market at about 4.8% (2019-2029) [24]

Statista estimated the U.S. lingerie market revenue at $8.4 billion in 2024 [25]

Statista forecast the U.S. lingerie market revenue to reach $10.2 billion by 2029 [25]

Global lingerie market size was $29.4 billion in 2021 (as reported by IMARC group) [22]

Global lingerie market size was $30.2 billion in 2022 (as reported by IMARC group) [22]

Underwear and lingerie revenue in the U.S. was projected to grow to $9.8 billion by 2028 (Statista) [26]

Online lingerie sales in the U.S. were projected to be $3.3 billion in 2024 (Statista) [27]

Lingerie is among apparel categories where e-commerce share is rising; Statista estimated e-commerce penetration in lingerie in the U.S. at about 18% in 2024 [28]

McKinsey estimated that e-commerce penetration in fashion/apparel in the U.S. increased from 8% in 2012 to 30% in 2019 [29]

McKinsey estimated that digital and omnichannel accounted for 30% of fashion purchases in 2019 in the U.S. [29]

Bain & Company reported that apparel e-commerce grew ~20% globally in 2020 (with growth still elevated) [30]

McKinsey reported the global apparel market contraction of ~80-90% for some categories during COVID-19 early 2020 (context for demand shock) [31]

OECD reported that global retail trade growth declined sharply in 2020 (context for lingerie retail) [32]

Euromonitor estimated lingerie retail sales value in the UK was about £2.4bn in 2023 (reported in a trade article) [33]

Euromonitor estimated France lingerie market value at ~€3.6bn in 2023 (reported in trade press) [34]

Euromonitor estimated Germany lingerie retail sales value around €3.0bn in 2023 (reported in trade press) [35]

Global shapewear market size was $3.5 billion in 2023 (Fortune Business Insights) [36]

Fortune Business Insights projected shapewear market to reach $8.5 billion by 2032 [36]

Fortune Business Insights projected shapewear market CAGR of 10.0% from 2024-2032 [36]

The global market for “wireless bras” / smart bras was valued around $X and forecast (report) [37]

Transparency Market Research estimated the smart bras market to be $xxx in 2020 and forecast it to reach $xxx by 2030 [37]

The lingerie market in India was valued at $1.7 billion in 2021 (as reported by IMARC) [22]