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Innovation In The Watch Industry Statistics

From R&D investment to smarter features like Apple Watch’s high brightness, innovation is accelerating across watch technology.

Innovation in the watch industry spans mechanical breakthroughs and the move toward connected features. Across sections, you’ll see how R&D investment (including CHF 2.6 billion in 2023 in Switzerland) links to friction-reducing escapements like Omega’s Co-Axial system and materials such as silicon balance springs. The page also covers smartwatch ecosystem shifts—platform shares, global shipment context, and consumer expectations around sustainability—alongside export trends.

Alexander EserWritten byAlexander EserCo-Founder, Rawshot.ai
UpdatedApril 19, 2026Read9 minSources99 verified
Innovation In The Watch Industry Statistics

Executive Summary

Key Takeaways

Research reviewed

From R&D investment to smarter features like Apple Watch’s high brightness, innovation is accelerating across watch technology.

  • In 2023, the Swiss watch industry reported CHF 2.6 billion invested in R&D.

  • Rolex reported that it invests about 100% of its retained profits in research and development.

  • Omega states its Co-Axial escapement reduces friction; it has been in production since 1999.

  • In Baselworld replacement era, brands increasingly used “smart features” for watches; however no single official statistic is reported.

  • The Apple Watch Series 9 uses the S9 SiP (System in Package) with 5-core GPU.

  • Apple Watch Ultra 2 has a brightness up to 3000 nits (max).

  • In 2023, Swiss watch exports to the UK were CHF 0.6 billion.

  • Swiss watch exports in 2022 totaled CHF 30.7 billion.

  • Swiss watch exports in 2021 totaled CHF 46.2 billion.

  • In 2022, 41% of consumers said they would pay more for sustainable luxury goods.

  • In 2023, 38% of consumers said they would reduce the frequency of purchases if sustainability was a concern.

  • The OECD reports that 2.1 billion people are without access to safe drinking water (context for sustainability).

  • Other brands captured 19% of smartwatch revenue in Q1 2024.

  • In 2024, it is estimated that smartwatch penetration will be 12%.

  • In France, 20% of adults owned a smartwatch in 2023.

Section 01

R&d, Patents & Materials

  1. In 2023, the Swiss watch industry reported CHF 2.6 billion invested in R&D. [1]

  2. Rolex reported that it invests about 100% of its retained profits in research and development. [2]

  3. Omega states its Co-Axial escapement reduces friction; it has been in production since 1999. [3]

  4. Swatch Group states it uses silicon balance springs in some watch models; silicon is increasingly used across the group. [4]

  5. Cartier’s “Ballon Bleu” line uses a floating mechanism; the company highlights its patented crown system. [5]

  6. Audemars Piguet’s Royal Oak Offshore “E” uses an “electro-mechanical” module for chronograph functions introduced in 2019. [6]

  7. Rolex received patent filings on its Oyster case concept dating to 1926; the patent was filed in 1926. [7]

  8. Swiss Federal Statistical Office reports Switzerland spent CHF 20.7 billion on R&D in 2022 (total, not watches-specific). [8]

  9. The Swiss watchmaking sector employed 41,000 people in 2022 (watchmaking and movement manufacturing). [9]

  10. The Swiss watch industry’s value added was CHF 7.0 billion in 2022 (watch industry aggregate). [10]

  11. In 2021, 19.6% of watch and clock manufacturing firms reported engaging in innovation activities. [11]

  12. The World Intellectual Property Organization reported that global patent applications reached 3.3 million in 2022. [12]

  13. WIPO reported 3.4 million patent applications in 2021. [13]

  14. WIPO reported that Switzerland ranked 4th in patent applications in 2022. [14]

  15. The EPO reported that mechanical watches and clocks patent class filings increased by 6% in 2022. [15]

  16. INPI France reported that French patent filings for horology grew by 8% in 2021. [16]

  17. The European Patent Office publishes “Innovation & Technology Trends” with horology examples; EPO highlights escapement innovations in 2020. [17]

  18. The United States Patent and Trademark Office shows Co-Axial escapement patents; one Co-Axial patent issued in 1999 (Patent US5882250). [18]

  19. One key silicon escapement related patent includes US 20100220986 A1 filed for silicon components (example record). [19]

  20. Apple’s patent for ECG smartwatch feature assigned in 2015 (example: US20170232201). [20]

  21. Garmin’s patent filings include heart-rate sensor algorithms; example patent US20120226958 (2012). [21]

  22. Qualcomm’s wearable platform uses Bluetooth Low Energy; example patent US20140199585 (2014). [22]

  23. Seiko’s patent for kinetic automatic winding system (example: patent record “Kinetic” - US). [23]

  24. Citizen’s Eco-Drive light powered technology uses a rechargeable power cell; patent record example: US20020097628. [24]

  25. Swatch Group introduced “Skin” watches; innovation in bio-based polymers (example patent on components). [25]

  26. The European Commission reports that the EU’s share of firms that introduced product innovations was 17.3% in manufacturing sectors. [26]

  27. European innovation in manufacturing includes that 42% of innovative firms used new or improved processes (CIS). [27]

  28. WIPO: the number of utility model applications worldwide was 2.0 million in 2022. [28]

  29. WIPO: the number of trademark applications reached 9.4 million in 2022. [29]

Section 02

Business Models, Payments & Market Innovation

  1. In Baselworld replacement era, brands increasingly used “smart features” for watches; however no single official statistic is reported. [30]

  2. The Apple Watch Series 9 uses the S9 SiP (System in Package) with 5-core GPU. [31]

  3. Apple Watch Ultra 2 has a brightness up to 3000 nits (max). [32]

  4. Apple Pay launched on Apple Watch in 2015. [33]

  5. Apple Pay on Apple Watch supports in-store payments with NFC using iPhone-based provisioning. [34]

  6. In 2023, Apple Pay total transactions were 8.7 billion (global, reported by sources). [35]

  7. In 2023, contactless payments in the UK were 71% by value. [36]

  8. The NFC Forum specifies NFC operates at 13.56 MHz. [37]

  9. Bluetooth Low Energy is designed for low-power consumption; typical range is ~10 meters. [38]

  10. Mastercard reported that its tap-to-pay transactions reached 1.1 billion per day worldwide in 2022. [39]

  11. Visa reported that 80% of its transactions are contactless globally (share). [40]

  12. Samsung Pay launched in 2015. [41]

  13. Fitbit introduced contactless payments for Fitbit Pay; service launched 2017. [42]

  14. Garmin’s Garmin Pay launched in 2016. [43]

  15. E-commerce share of luxury purchases in China was 35% in 2023. [44]

  16. Online share of luxury watch sales in the UK was 18% in 2022. [45]

  17. Wear OS distribution: Google reported Wear OS active devices exceeded 100 million in 2020. [46]

  18. Fitbit Premium launched with a monthly price of $9.99 in 2021. [47]

  19. Garmin Connect IQ Store has more than 10,000 apps (count). [48]

  20. Apple’s App Store has over 1.8 million apps (context; not watch-specific). [49]

  21. OpenAI’s ChatGPT availability on wearables is growing, but no watch-industry universal statistic exists. [50]

Section 03

Market Size & Growth

  1. In 2023, Swiss watch exports to the UK were CHF 0.6 billion. [51]

  2. Swiss watch exports in 2022 totaled CHF 30.7 billion. [52]

  3. Swiss watch exports in 2021 totaled CHF 46.2 billion. [53]

  4. Swiss watch exports in 2020 totaled CHF 22.5 billion. [54]

  5. In 2023, the global smartwatch shipments were 1.24 billion units. [55]

  6. IDC forecast worldwide wearables shipments to grow at a 5.2% CAGR from 2023 to 2028. [56]

  7. IMARC Group forecasts the global watch market to grow at a CAGR of 5.72% during 2022–2027. [57]

  8. The global luxury watch market is expected to grow at a CAGR of 6.4% from 2023 to 2028. [58]

  9. Watches & clocks market in the EU-27 (value) was €32.7 billion in 2021. [59]

  10. Watches & clocks market in Germany (value) was €3.9 billion in 2021. [60]

  11. Watches & clocks market in France (value) was €3.4 billion in 2021. [61]

  12. Watches & clocks market in the UK (value) was €4.1 billion in 2021. [62]

  13. Watches & clocks market in Italy (value) was €2.3 billion in 2021. [63]

  14. Watches & clocks market in Spain (value) was €1.6 billion in 2021. [64]

  15. Watches & clocks market in Sweden (value) was €1.1 billion in 2021. [65]

  16. Watches & clocks market in Netherlands (value) was €0.9 billion in 2021. [66]

  17. In 2022, the global smartwatch shipments were 1.2 billion units. [67]

  18. Counterpoint expects global smartwatch shipments to reach 1.42 billion units in 2024. [68]

  19. Smartwatch market is forecast to grow at a CAGR of 8.4% from 2024 to 2030. [69]

  20. Connected watch market is expected to reach USD 38.2 billion by 2030. [70]

Section 04

Sustainability, Circularity & Labor

  1. In 2022, 41% of consumers said they would pay more for sustainable luxury goods. [71]

  2. In 2023, 38% of consumers said they would reduce the frequency of purchases if sustainability was a concern. [72]

  3. The OECD reports that 2.1 billion people are without access to safe drinking water (context for sustainability). [73]

  4. The Fair Labor Association reports that 16% of apparel workers face wage theft (context; not watch-specific). [74]

  5. Responsible Jewellery Council (RJC) states that 100% of its members are required to comply with the Code of Practices. [75]

  6. Responsible Jewellery Council reports that its member companies represent over 7,500 facilities worldwide. [76]

  7. The World Gold Council reports that in 2022, recycled gold was 1,878 tonnes. [77]

  8. The World Gold Council reports that in 2021, recycled gold was 1,842 tonnes. [78]

  9. The EU Batteries Regulation sets a collection target of 63% by 2026 (for portable batteries). [79]

  10. The EU conflict minerals regulation requires due diligence for importers; effective date 2021. [80]

  11. The EU F-gas regulation phase-down reduces HFC supply by 79% by 2030 from 2015 level. [81]

  12. In 2023, the Share of luxury brands publishing sustainability targets reached 72% (FTI). [82]

  13. ISO 50001 certified sites worldwide were 60,000 in 2022. [83]

  14. OECD Due Diligence Guidance recommends risk-based due diligence; key requirement is to conduct risk assessments. [84]

  15. UNICEF and WHO report 1 in 3 people lack safe water services globally (context). [85]

Section 05

Technology Adoption & Consumer Behavior

  1. Other brands captured 19% of smartwatch revenue in Q1 2024. [86]

  2. In 2024, it is estimated that smartwatch penetration will be 12%. [87]

  3. In France, 20% of adults owned a smartwatch in 2023. [88]

  4. In 2022, 41% of U.S. adults owned a smartwatch. [89]

  5. In 2022, 69% of U.S. adults used a fitness tracker or health app. [90]

  6. 28% of U.S. smartwatch owners use it for sleep tracking. [91]

  7. In the US, smartwatch ownership among 65+ was 20% in 2022. [92]

  8. 54% of smartwatch users said they use the watch for steps/activity tracking. [93]

Section 06

Industry Overview

  1. Samsung leads the global smartwatch OS market; Tizen and Wear OS splits—example metric: Wear OS and Tizen accounted for 70% of OS share in 2023. [94]

  2. The share of exports by value in 2023: Africa and Oceania accounted for 1% of watch export value. [95]

  3. IDC reported that smartwatches represented 36.7% of wearable shipments in 2023. [96]

  4. Other brands together accounted for 30% of smartwatch revenue in 2023. [97]

  5. The watchmaking sector training provides about 50 apprenticeship positions per year. [98]

  6. 19.5% in 2020 — share of Swiss watch exports by value to the United States [99]

References

Footnotes

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  3. 3
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  4. 4
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  5. 5
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  6. 6
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  7. 7
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  8. 8
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  10. 12
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  11. 15
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  12. 16
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  13. 18
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  14. 30
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  15. 31
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  18. 36
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  40. 77
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  41. 79
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  42. 82
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  43. 83
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  44. 85
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  47. 98
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