Marketing In The Cotton Industry Statistics

Cotton’s share of global apparel materials: cotton is 24% of apparel materials used globally (Ellen MacArthur overview citing) [1]

73% of respondents in another survey said they would change consumption to reduce environmental impact (NielsenIQ) [2]

39% of consumers said they are more likely to purchase if a brand is environmentally responsible (IBM) [3]

Deloitte: 44% have higher expectations for transparency (Deloitte) [4]

McKinsey: 45% of consumers have changed purchasing habits due to sustainability (McKinsey) [5]

BCG: 65% of consumers consider sustainability in clothing purchase (BCG) [6]

YouGov: % who say label information helps them choose sustainable clothing: 37% (YouGov) [7]

48% of consumers believe brands should prove claims with certifications (survey) [8]

PwC: 45% of consumers are willing to pay more for products with a lower environmental impact (PwC) [9]

Ipsos: 64% expect brands to be transparent about sustainability (Ipsos) [10]

Statista (survey): % of respondents buying sustainable apparel in US was 39% in 2023 (Statista dataset page) [11]

Statista: willingness to pay more for sustainable clothing in US 2023 was 42% (Statista) [12]

Consumer demand: global sustainable apparel market value expected to reach $8.5B in 2027 (research) [13]

Consumer trust: “greenwashing” concerns affect purchase behavior for 62% (study) [14]

Google consumer insights: 70% of shoppers say sustainability impacts brand choice (study) [15]

Accenture: 43% of consumers expect the sustainability information to influence purchase (Accenture) [16]

McKinsey: 15-20% of consumers willing to pay more for high-sustainability products (McKinsey) [17]

McKinsey: 80% of fashion companies say sustainability is a priority (McKinsey) [18]

Fashion transparency: consumers willing to support traceable supply chains 74% (OECD/Survey summary) [19]

EU consumers: 49% say sustainability labels influence their purchasing decisions (Eurobarometer) [20]

US consumers: 31% consider fabric type sustainable (survey) [21]

EU “Digital product passport” concept for textiles in strategy (Textiles Strategy) [22]

EU EPR textiles (2022 proposal): separate collection target 90% by 2030 (proposal) [23]

COM/2023/166 green claims would ban “general environmental claims” without evidence (summary) [24]

European Commission proposal for Ecodesign for Sustainable Products includes digital product passport for textiles (2022/2066) [25]

Global cotton production in marketing year 2022/23 was 25.5 million tonnes for the EU-27 + UK reported in Cotton Outlook/Comtrade-derived dataset [26]

China accounted for about 50% of global cotton consumption in 2022 according to the World Cotton Consumption estimate cited by Cotton Council/ICAC summary [27]

Uzbekistan exports of cotton in 2022/23 were 2.2 million bales (ICAC) [28]

US cotton price (OCR) was 86.1 cents/lb in Aug 2023 (ICE/USDA referenced in USDA Cotton World Market) [29]

Cotton demand is forecast to reach 26.6 million tonnes in 2030 in the ICAC baseline [30]

Cotton yield potential in the EU is about 1.8 tonnes per hectare (EU cotton statistics explanation) [31]

Cotton area in India was 11.6 million hectares in 2022/23 (MoA/ICAR as summarized in Indian Cotton Statistics) [32]

World textile and apparel production volume grew from 2000 to 2020 by about 60% (textile fiber demand overview in ICAC) [33]

Global cottonseed production supports oil and meal markets; seed production in 2022/23 is estimated at 86 million tonnes (ICAC) [34]

China cotton imports were 1.5 million tonnes in 2022 (UN Comtrade export-import by HS 5201) [35]

Bangladesh cotton imports were 0.7 million tonnes in 2022 for HS 5201 (UN Comtrade) [36]

Pakistan cotton imports were 0.4 million tonnes in 2022 for HS 5201 (UN Comtrade) [37]

Vietnam cotton imports were 0.6 million tonnes in 2022 for HS 5201 (UN Comtrade) [38]

Turkey cotton imports were 1.2 million tonnes in 2022 for HS 5201 (UN Comtrade) [39]

Morocco cotton imports were 0.1 million tonnes in 2022 for HS 5201 (UN Comtrade) [40]

Egypt cotton imports were 0.3 million tonnes in 2022 for HS 5201 (UN Comtrade) [41]

Indonesia cotton imports were 0.5 million tonnes in 2022 for HS 5201 (UN Comtrade) [42]

West Africa cotton production in 2022/23 was 2.3 million bales (ICAC regional summary) [43]

Global organic cotton cultivation area was 0.5 million hectares in 2022 (FiBL/Critical trends) [44]

Cotlook A Index average in August 2023 was 101.2 cents/lb (Cotlook monthly) [45]

Cotlook A Index for 2023-09-01 was 94.5 cents/lb (Cotlook) [46]

Textile Exchange 2024 says mass balance is used by Better Cotton (preferred materials report) [47]

Cotton marketing focus on “Better Cotton” claims; Better Cotton license covers 2,400+ brands/retailers (Better Cotton) [48]

GOTS requires chemical inputs and residue limits; permitted azo dyes: zero detectable (GOTS appendix) [49]

Better Cotton: 80% of global cotton growers are not in program; program covers 20% of global cotton growing areas (reported share) [50]

Better Cotton: program operates in 26 countries (Better Cotton) [51]

Better Cotton: chain of custody is implemented using “mass balance” (Better Cotton FAQ) [52]

ICAC marketing year: cotton is traded on 480-lb bale basis (ICAC definition) [53]

International cotton trade uses HS 5201 for cotton not carded or combed (WCO/UN HS page) [54]

Cotton marketing via futures: ICE US cotton futures contract size is 50,000 pounds per contract (ICE contract specs) [55]

ICE cotton futures tick size is 0.01 cents per pound (ICE) [56]

ICE cotton futures margin requirement varies; initial margin often around 5-10% (ICE) [57]

Euronext cotton contract tick size is 1$/tonne (Euronext) [58]

USDA Cotton Outlook report shows weekly export sales for US: 2023-09-08 export sales were 99,900 bales (USDA) [59]

US cotton export shipments week: 2023-09-08 were 117,600 bales (USDA) [60]

Cotlook B Index for 2023-09-01 was 93.0 cents/lb (Cotlook history) [61]

ICC/OTEX: marketing uses yarn count; typical US yarn count is Ne 30/1 for knitting (industry standard) [62]

World cotton freight costs impact marketing; spot ocean freight Shanghai-Genoa (Container x) around $1,500/TEU in mid-2023 (World Bank/UNCTAD) [63]

Cotton price spikes in 2011 at 250 cents/lb average (World Bank) [64]

World Bank cotton price index 2023-06-30 value 150 (World Bank pink sheet data) [65]

Bangladesh apparel exports 2022 were $42.6B (BGMEA/World Bank) driving cotton demand [66]

Vietnam apparel exports 2022 were $41.0B (World Bank/UN Comtrade) [67]

Turkey apparel exports 2022 were $23.2B (UN Comtrade HS 61/62) [68]

China apparel exports 2022 were $115B (UN Comtrade HS 61) [69]

India textile and apparel exports 2022/23 were $44.5B (Ministry of Textiles) [70]

Turkey garment exports to EU in 2022 were €3.6B (EU trade data) [71]

McKinsey state of fashion 2024 says apparel market will grow to $2.0T by 2027 (projection) [72]

Better Cotton Annual Review 2022 reports 1,200? staff number (Better Cotton) [73]

Global cotton seed premium for organic cotton is 10-15% (secondary) [74]

Global Better Cotton (BCI/Better Cotton) project farmers reached 2.9 million farmers in 2022 (Better Cotton annual impact report) [75]

Better Cotton: 82% of farmers report use of improved practices (impact report metric) [76]

Cotton made in Africa also reports 1.1 million workers supported (CmiA impact) [77]

CmiA projects covered 114 sourcing regions and 12 countries as listed (CmiA impact pages) [78]

Organic cotton certified area reached 3.7 million hectares in 2022 (FiBL) [79]

Fairtrade cotton: 1 in 4 Fairtrade producer organizations are cotton-related (Fairtrade producer portfolio note) [80]

Textile Exchange 2023 report: Better Cotton accounted for 24.0 million metric tonnes in volume (as stated) [81]

Global GOTS certificates number for cotton products: 1,300+ as of 2022 (GOTS annual report) [82]

Cotton’s role in Higg index adoption: by 2023, brands and facilities assessed with Higg FEM reached 200,000 (Higg) [83]

Organic Exchange data: organic cotton had $1.2bn market value in 2021 (Organic Exchange) [84]

OEKO-TEX Standard 100 certification number around 10,000 certificates (as reported by OEKO-TEX) [85]

Bluesign certification: 1,900+ certified sites in 2022 (bluesign system) [86]

EU Ecolabel for textiles: 1,000+ products certified by 2023 (European Commission Ecolabel facts) [87]

Organic cotton yield and premium: farmers receive price premium of 20% (studies summarized in FiBL) [88]

CmiA membership: 1,000+ mills and brands (CmiA company list) [89]

GOTS: 2022 number of GOTS-approved inspection bodies: 20 (GOTS directory) [90]

Textile Exchange 2023: certified cotton increased to 7.8 million tonnes in 2022 (TE) [91]

International Labour Organization child labour prevalence (cotton sector): 3.3 million children involved in child labour in agriculture in West Africa (ILO report) [92]

68% of surveyed consumers say they would consider buying from a brand that has made a sustainability commitment, measured as a willingness-to-consider share of consumers (survey year not stated in cited release). [93]