Marketing In The Fashion Industry Statistics

In 2024, email marketing ROI was $36 for every $1 spent [1]

In 2023, marketing emails generated 20.9% of all ecommerce revenue in the US [2]

Average email open rate across industries was 21.33% in 2023 [3]

Average email click-through rate across industries was 3.71% in 2023 [3]

In 2023, 78% of marketers reported using automation [4]

In 2023, 72% of marketers say their marketing is data-driven [4]

In 2022, 76% of consumers expect personalization [5]

In 2022, 51% of consumers are likely to become repeat buyers after a positive customer experience [6]

In 2023, 80% of shoppers say the experience a company provides is as important as its products [7]

In 2023, average cart abandonment rate for ecommerce was 70.19% [8]

In 2023, 44% of consumers abandon purchases due to unexpected shipping costs [9]

In 2022, 37% of consumers abandoned due to long delivery times [9]

In 2023, 63% of consumers want brands to connect with them in a personalized way [10]

In 2023, 60% of consumers use multiple channels during their shopping journey [7]

In 2023, 73% of customers prefer to reach out to brands through omnichannel customer service [11]

In 2022, 41% of consumers used a retailer app to make purchases [12]

In 2023, mobile ecommerce share of total ecommerce in the US was 46.9% [13]

In 2023, 57% of consumers say they will shop at brands they follow on social media [14]

In 2022, 45% of consumers are motivated to buy through social media [15]

In 2023, 48% of customers say they would switch brands after one bad experience [7]

In 2023, 95% of consumers say they’re more likely to shop with brands that can provide relevant recommendations [16]

In 2022, churn rate for subscription ecommerce is 4.6% monthly average [17]

In 2023, retention rate increases from 20% to 60% when personalization is improved [18]

In 2023, 78% of consumers say personalization affects their shopping decisions [16]

In 2023, marketing personalization generates 5% to 15% profits [19]

In 2023, 43% of respondents said they like seeing real people in ads [20]

In 2023, 49% of consumers use Instagram to research products [21]

In 2023, 71% of consumers use TikTok to discover products [22]

In 2023, 70% of marketers reported using marketing automation [4]

In 2023, 73% of customers expect companies to understand their needs and expectations [7]

In 2022, 52% of consumers said they would pay more for products that are personalized [23]

In 2022, 60% of consumers said they are willing to share data for personalization [24]

In 2023, cart abandonment email recovery rate was 8% on average [25]

In 2023, 25% of ecommerce revenue is attributed to email [26]

In 2023, 21% of US ecommerce revenue comes from email [2]

In 2023, SMS conversion rate is about 6% [27]

In 2023, SMS open rate averages 98% [27]

In 2023, push notifications have an open rate of 50% [28]

In 2022, consumers abandoned sites due to slow loading at a rate of 88% [29]

In 2023, average ecommerce conversion rate in the US was about 2.5% [30]

In 2023, mobile ecommerce conversion rate was lower than desktop at 1.5% vs 3.0% [31]

In 2023, 47% of shoppers expect delivery in 2 days or less [32]

In 2022, 43% of consumers want same-day delivery [33]

In 2023, 60% of consumers abandon if checkout takes too long [34]

In 2023, 76% of shoppers say free returns affect their purchase decision [35]

In 2023, 53% of shoppers said they research online before buying in store [36]

In 2022, 70% of shoppers use social media to find inspiration [37]

In 2023, 72% of shoppers use search engines to find brands [38]

In 2023, 38% of consumers say they trust online reviews as much as personal recommendations [39]

In 2023, 82% of consumers read online reviews for local businesses [39]

In 2023, 57% of shoppers say they are more likely to buy if a retailer has reviews [40]

In 2023, 55% of shoppers say they need more product information to decide [41]

In 2023, 61% of shoppers want to see pricing and promotions earlier in the journey [42]

In 2023, 63% of shoppers expect brands to provide faster support [43]

In 2023, 68% of shoppers say loyalty points impact their decision [44]

In 2023, 79% of consumers say they are more likely to shop when they receive relevant offers [45]

In 2022, 60% of shoppers will leave a website if it doesn’t display content in their language [46]

In 2023, 62% of shoppers expect a seamless experience across devices [16]

In 2023, 71% of consumers say they prefer to shop from brands that offer free shipping [47]

In 2022, 54% of consumers say they abandon the cart if shipping is too expensive [9]

In 2023, 39% of shoppers say returns are a key factor in deciding where to buy [48]

In 2023, 58% of shoppers want easier returns [49]

Global fashion market size was valued at $1,655.9 billion in 2022 and is projected to reach $2,335.0 billion by 2030 [50]

Global apparel market revenue was $1.53 trillion in 2023 and is forecast to reach $2.08 trillion by 2030 [51]

Worldwide ecommerce sales in fashion and apparel were $759.5 billion in 2023 [52]

The global online fashion and apparel market is forecast to reach $1.1 trillion by 2027 [53]

In the US, e-commerce share of total retail sales rose from 13% in 2017 to 15% in 2019 and 16% in 2021 [13]

In 2023, the average American spent $1,511 on apparel and footwear (personal expenditure) [54]

In 2022, US consumer spending on clothing and footwear was $424.2 billion [55]

In 2021, global internet users numbered about 4.9 billion [56]

In 2022, there were about 5.0 billion mobile phone users globally [57]

In 2023, global social media users were 4.74 billion [58]

In 2023, Facebook had 3.05 billion monthly active users [59]

In 2024, Instagram reached 2 billion monthly active users [60]

In 2024, TikTok had 1.5 billion monthly active users [61]

In 2024, YouTube had 2.5 billion logged-in monthly users [62]

In 2023, global influencer marketing spending was estimated at $16.4 billion [63]

In 2023, influencer marketing industry was expected to reach $21.1 billion by 2024 [64]

In 2023, global “fast fashion” market size is forecast to grow from $76.9 billion in 2023 to $125.7 billion by 2030 [65]

In 2023, the luxury market is forecast to reach $407.7 billion by 2028 [66]

In 2023, US fashion ecommerce sales were $147.4 billion [13]

In 2023, the UK online fashion market was £27.5 billion [67]

In 2022, China had the largest online fashion market among countries, with ~$195 billion [68]

In 2023, Brazil’s online fashion market was about $19 billion [69]

In 2023, India’s online fashion market was about $35 billion [70]

In 2023, Germany’s online fashion market was about $23 billion [71]

In 2023, France’s online fashion market was about $18 billion [72]

In 2023, US fashion retailers’ marketing budgets increased by 7% year over year [73]

In 2024, marketing budgets for retail and consumer goods were expected to increase by 3% [74]

In 2023, customer acquisition cost (CAC) for ecommerce averaged $45 [75]

In 2023, the average marketing spend as % of revenue for apparel brands was 9.2% [76]

In 2022, apparel brands averaged ad-to-sales ratio of 2.3% [77]

In 2023, ROI of influencer marketing is $5.78 per $1 spent [78]

In 2023, 51% of marketers say influencer marketing is cost-effective [79]

In 2023, 34% of marketers say the biggest challenge with influencer marketing is measuring ROI [79]

In 2022, 62% of marketers say they plan to use data/analytics to measure ROI [4]

In 2023, 67% of marketers use KPIs to measure campaign performance [80]

In 2023, 41% of marketers say their biggest marketing challenge is increasing ROI [81]

In 2022, 47% of brands reported increasing budgets for omnichannel campaigns [82]

In 2023, 59% of marketers said they use A/B testing frequently [83]

In 2023, A/B tests can increase conversion rates by up to 49% [83]

In 2022, brands that use personalization report 20% higher sales [84]

In 2023, personalization improves customer engagement by 24% [16]

In 2023, 38% of marketers said they use customer segmentation [85]

In 2023, 73% of marketers said they have improved targeting due to segmentation [85]

In 2022, 80% of marketers said they use social media for brand building [86]

In 2023, 52% of consumers follow brands on social media to learn about new products [87]

In 2023, 57% of marketers said they’re increasing spend on short-form video [88]

In 2023, 48% of consumers want to see product videos before purchasing [89]

In 2022, 43% of apparel brands increased spending on digital ads [90]

In 2023, 44% of brands said they are reallocating spend to performance marketing [91]

In 2023, paid search drove 46% of ecommerce traffic for retailers [92]

In 2023, retail media advertising revenue in the US was $45.7 billion [93]

In 2024, US retail media advertising revenue is forecast to be $58.0 billion [93]

In 2022, digital ad spending in the US was $279.3 billion [94]

In 2023, US digital ad spending was $236.0 billion for display and search categories [95]

In 2024, TikTok ad revenue worldwide was forecast to reach $7.1 billion [96]

In 2023, Instagram advertising revenue worldwide was forecast to be $50.0 billion [97]

In 2023, Amazon advertising revenue was $37.6 billion [98]

In 2022, Google search accounted for 40.6% of the global search market [99]

In 2024, Meta had 22.0% of global digital ad market share [100]

In 2023, Snapchat had 7.0% of US social media ad spending [101]

In 2022, US branded search advertising spend was $86.2 billion [102]

In 2023, US retail search ad spending was $32.8 billion [103]

In 2024, US influencer marketing spending is forecast to reach $21.1 billion [104]

In 2023, YouTube ads accounted for 10% of US online ad spending [105]

In 2023, Pinterest monthly active users were 498 million [106]

In 2023, Twitter/X had 353 million monthly active users [107]

In 2023, 68% of marketers say they plan to increase influencer marketing budgets [79]

In 2023, 67% of consumers say they prefer to buy through content they see from creators [108]

In 2023, 54% of consumers want to see more video content from brands [109]

In 2023, 86% of businesses use video in marketing [109]

In 2023, 91% of marketers use video because it increases traffic [109]

In 2023, video marketing has an average ROI of 23% [109]

In 2023, 64% of consumers make a purchase after watching a short-form video [110]

In 2023, TikTok users spend a median of 23.3 hours per month on the app [61]

In 2023, Instagram Reels view count is 1 billion per day [111]

In 2023, Snapchat AR ad engagement rates were 30% higher than non-AR [112]

In 2022, 55% of marketers say they use SEO [113]

In 2022, 61% of marketers say improving SEO and growing organic presence is priority [113]

In 2023, 50% of marketers said social media is important for brand awareness [114]

In 2023, the global ad spend on social media is expected to reach $220 billion [115]

In 2023, programmatic ad spend was $649.97 billion worldwide [116]

In 2023, retail media ad spend in the US was $45.7B [93]

In 2023, digital display ad spending in the US was $66.8 billion [95]

In 2022, digital video ad spending in the US was $37.2 billion [95]

In 2022, fashion accounts for ~2% of global GDP [117]

In 2020, the fashion industry produced 92 million tons of waste annually [118]

In 2018, only 20% of clothing is collected for reuse/recycling [119]

In 2021, clothing utilization is decreasing; average times worn fell by 36% since 2000 [120]

In 2019, global apparel and footwear emissions were about 2.1 billion tons CO2e per year [121]

In 2019, fashion industry accounts for about 10% of global carbon emissions [122]

In 2023, 73% of consumers are concerned about sustainability [123]

In 2022, 66% of consumers prefer brands that are transparent [124]

In 2022, 73% of consumers would change brands if a company supported an issue they care about [125]

In 2023, 62% of consumers say they look for sustainability claims before buying [126]

In 2023, 55% of consumers think sustainable products should be cheaper [127]

In 2023, 44% of consumers said sustainability is a factor in their purchasing decisions [128]

In 2022, 74% of consumers say they would pay more for sustainable brands [129]

In 2023, greenwashing is a concern for 46% of consumers [130]

In 2023, 76% of consumers believe companies should do more to reduce environmental impact [131]

In 2022, 31% of global plastic waste comes from packaging [132]

In 2021, microplastics are present in 90% of bottled water [133]

In 2019, textile production uses 93 billion cubic meters of water annually [134]

In 2022, the average garment’s carbon footprint depends on production; but fashion accounts for 2–8% of global greenhouse emissions [135]

In 2020, the world’s textile demand was estimated at 102 million tonnes [136]

In 2023, 51% of consumers in a global survey wanted more sustainable products from fashion brands [137]

In 2023, 55% of consumers expect brands to provide sustainability information at purchase [138]

In 2022, 35% of consumers cited “environmental impact” as a reason to choose sustainable apparel [139]

In 2023, 49% of consumers will stop buying from brands that greenwash [140]

In 2022, 56% of respondents said they are willing to pay more for sustainable clothing [141]

In 2023, the share of used clothing collected for reuse/recycling was 28% [142]

In 2023, 45% of consumers said they consider sustainability in fashion promotions [143]

In 2024, 47% of consumers said they prefer brands with ethical labor practices [144]

In 2023, global garment industry employs about 93 million workers [145]

In 2022, the median number of social issues reported in sustainability reports rose to 6 per report [146]

In 2023, 30% of fashion shoppers said “ethical sourcing” influences their buying decisions [147]

In 2024, 66% of Gen Z shoppers say sustainability affects their choice of fashion brands [148]