Marketing In The Fashion Retail Industry Statistics

Email marketing ROI is $36 for every $1 spent [1]

Email delivers a median ROI of 36x [2]

SMS marketing ROI is $8 for every $1 spent [3]

Display ads have an average CTR of 0.06% [4]

Average CTR across all industries on Google Search is 3.17% (average) [5]

Average conversion rate for ecommerce sites is 2.5% [6]

Average Facebook ad click-through rate (CTR) is 0.9% [7]

Average Instagram ad click-through rate (CTR) is 1.08% [8]

Average LinkedIn ad CTR is 0.39% [9]

Average Twitter/X ad CTR is 0.97% [10]

SEO leads have a 14.6% close rate vs 1.7% for outbound [11]

Content marketing generates 3x as many leads as traditional outbound marketing [12]

Companies that blog get 55% more website visitors than those that don’t [13]

61% of marketers say improving SEO and increasing their organic presence is their top inbound marketing priority [14]

72% of marketers say content marketing costs less than traditional marketing [15]

Influencer marketing can deliver 11x ROI [16]

49% of marketers say influencer marketing is effective [17]

Retailers using product recommendations can lift conversion rates by up to 25% [18]

A 1-second improvement in page load time can increase conversions by 27% (median) [19]

Landing pages with videos increase conversions by 80% [20]

Using quizzes increases conversion rates by 33% [21]

Retargeting ads can lift purchase intent by 104% [22]

Average email open rates in retail/consumer packaged goods are 21.4% [23]

Average email click rate in retail/CPG is 1.2% [23]

Average email unsubscribe rate is 0.2% (retail benchmarks) [23]

Average SMS engagement rate is 45% (industry average) [24]

61% of marketers say they measure ROI for influencer marketing campaigns [25]

38% of marketers cite attribution/measurement as their biggest challenge in influencer marketing [26]

A/B testing can increase conversions by 49% [27]

Pricing tests can increase revenue by 7% [28]

In the US, 71% of consumers expect brands to deliver personalized recommendations [29]

76% of consumers want brands to understand their individual needs and expectations [29]

80% of customers are more likely to make a purchase when brands offer personalized experiences [30]

90% of consumers say personalization is important to win and retain them [31]

61% of shoppers say they are more likely to shop with brands that show personalized content [32]

42% of shoppers are more likely to repeat purchase after a personalized recommendation [33]

75% of consumers expect companies to understand their needs and expectations [34]

49% of consumers said they have a strong preference for buying from brands that use personalization [35]

53% of consumers want personalization in the form of recommendations [36]

72% of consumers only engage with personalized marketing messages [37]

56% of consumers are willing to share data in exchange for personalized offers [38]

48% of consumers say they will not buy if they cannot find what they want quickly [39]

62% of consumers expect retailers to have items available when they want to buy [40]

55% of shoppers say they check reviews before buying [41]

88% of consumers trust online reviews as much as personal recommendations [41]

30% of consumers stop engaging with a brand after one poor experience [42]

64% of consumers expect to get permission before their personal data is used [43]

57% of consumers say they are more likely to buy from a brand that is transparent about data collection [44]

48% of shoppers say they use social media to decide what to buy [45]

59% of social media users follow brands [46]

33% of shoppers bought at least one item from an influencer in the past year [47]

70% of teens say they follow influencers [48]

41% of consumers want brands to be more accountable [49]

44% of consumers shop more than once a month online [50]

58% of consumers abandoned online carts due to extra costs [51]

49% of cart abandoners say they would buy again after a cart recovery [52]

27% of shoppers abandon due to slow delivery [51]

61% of shoppers say they will purchase again after a positive experience [53]

52% of shoppers are likely to return to a site that provides helpful product info [54]

84% of consumers trust information from friends and family over other sources [55]

Global apparel sales in 2023 were $1,966 billion [56]

Global fashion market size (apparel) is projected to reach $3,000 billion by 2030 [57]

The global online apparel market size was $877.4 billion in 2023 [58]

The global online apparel market is expected to reach $1,495.9 billion by 2028 [58]

The global e-commerce share of retail sales was 19.6% in 2021 [59]

The global e-commerce retail share is projected to reach 24.5% by 2026 [59]

In the US, total retail sales in 2022 were $8,116 billion [60]

US retail e-commerce sales in 2022 were $1,643.9 billion [61]

US retail e-commerce sales grew to $1,998.6 billion in 2023 [62]

US apparel and accessories e-commerce sales were $91.6 billion in 2023 [63]

US digital ad spending on fashion grew to $8.8 billion in 2022 [64]

Digital ad spending is expected to reach $10.3 billion by 2024 for US fashion [64]

In the UK, online fashion sales reached £34.9 billion in 2023 [65]

UK online fashion sales are projected to reach £43.7 billion by 2027 [65]

In Germany, online clothing sales were €35.1 billion in 2022 [66]

German online clothing sales are projected to reach €45.2 billion by 2026 [66]

In France, e-commerce clothing sales were €18.7 billion in 2022 [67]

France e-commerce clothing sales are projected to reach €24.5 billion by 2026 [67]

In India, online apparel and accessories market size was $7.6 billion in 2023 [68]

India online apparel and accessories market size is forecast to reach $19.9 billion by 2030 [68]

In Brazil, e-commerce apparel sales were R$24.9 billion in 2022 [69]

Brazil e-commerce apparel sales are projected to reach R$39.2 billion by 2026 [69]

In Japan, online clothing sales were ¥1.7 trillion in 2023 [70]

Japan online clothing sales are projected to reach ¥2.5 trillion by 2027 [70]

Global fast fashion market size was $62.2 billion in 2022 [71]

Global fast fashion market size is expected to reach $96.3 billion by 2028 [71]

The global luxury goods market size was €352.8 billion in 2022 [72]

The global luxury goods market is forecast to reach €444.1 billion by 2026 [72]

In the US, online purchases accounted for 19.1% of retail sales in 2023 [73]

US online retail sales (all retail) in 2023 were $1,901.6 billion [73]

Retailers using omnichannel strategies retain customers at a 89% higher rate than those that don’t [74]

73% of consumers use multiple channels during the shopping journey [75]

98% of shoppers have bought in-store and online [76]

65% of shoppers expect brands to integrate channels [77]

35% of consumers use “buy online, pick up in store” (BOPIS) [78]

42% of consumers use ship-to-store options [78]

67% of customers said they are more likely to shop with retailers that offer BOPIS [79]

41% of consumers said they check inventory online before going to a store [80]

53% of shoppers say same-day delivery influences their purchase decision [81]

48% of shoppers say they would be willing to pay for faster delivery [82]

In the UK, 51% of shoppers use retailer apps to get deals or vouchers [83]

Mobile shopping share in apparel is 51% of website sessions [84]

Retailers spent $43.5 billion on retail media network ads in 2023 in the US [85]

US retail media ad spending is expected to reach $79.9 billion by 2027 [85]

The share of retail media spend accounted for by Amazon in the US was 74% in 2023 [86]

Walmart Connect was estimated to have $2.1 billion in ad revenue in 2023 [87]

Target’s Roundel ad sales were projected to reach $3.6 billion in 2024 [88]

Instagram was the most used social platform by apparel advertisers in 2023 (share) [89]

Facebook was used by 24% of apparel advertisers as an ad channel in 2023 [89]

TikTok was used by 28% of apparel advertisers as an ad channel in 2023 [89]

33% of marketers planned to increase investment in retail media in 2024 [90]

56% of consumers expect brands to offer consistent pricing across channels [91]

71% of consumers say they expect personalized offers in-store and online [38]

34% of consumers used “scan in-store to learn more” behavior [92]

26% of shoppers in-store scan QR codes to access offers [92]

58% of shoppers said they use a retailer’s website before visiting the store [53]

69% of consumers say they are more likely to buy after seeing products on multiple channels [93]

40% of consumers use “click and collect” (UK) [94]

62% of consumers said they would shop more if store inventory were accurate online [95]

81% of retailers believe omnichannel is important for customer retention [96]

63% of marketers use social media for influencer partnerships [11]

73% of consumers are willing to pay more for sustainable products [97]

66% of consumers consider sustainable behavior when making purchasing decisions [98]

58% of consumers want brands to be honest about sustainability claims [99]

40% of consumers have cut back on brands due to unethical behavior [100]

44% of consumers said they are more likely to buy from brands that do cause marketing [101]

70% of consumers say they would switch to brands that support a good cause [101]

Fashion consumers value transparency: 73% want brands to disclose where products are made [102]

61% of consumers think brands should pay for their environmental footprint [103]

46% of consumers are skeptical of “green” claims [104]

53% of shoppers say sustainability influences what they buy (survey) [105]

30% of consumers cite “ethical labor practices” as important when buying clothing [106]

69% of consumers want brands to verify sustainability claims [107]

44% of consumers say they avoid brands that are linked to environmental scandals [108]

37% of consumers say they returned items due to quality/fit concerns rather than sustainability [109]

25% of clothing produced globally was recycled in 2022 (share) [110]

Textile waste reached 92 million tonnes globally in 2021 [111]

Only 1% of textiles are recycled into new garments (global estimate) [112]

87% of textiles produced are not recycled and are instead landfilled, incinerated, or downcycled (global estimate) [112]

The fashion industry is responsible for 8-10% of global greenhouse gas emissions (estimate) [113]

Textile dyeing and finishing contributes about 20% of global industrial water pollution (estimate) [113]

The EU requires companies to report certain sustainability information starting in 2024 (CSRD effective) [114]

EU Green Claims Directive introduced harmonized rules for environmental claims with enforcement starting 2026 [115]

81% of consumers want brands to take action on social issues [116]

62% of consumers said they need brands to do more to protect workers (survey) [117]

39% of consumers said they have avoided buying because of concerns about labor conditions in supply chains [118]

58% of Gen Z say they care about ethical sourcing when buying clothes [119]

52% of consumers think sustainability labels help them choose products [120]

45% of consumers said they prefer buying from brands that publish their supply chain information [121]

67% of consumers are more likely to purchase from brands that are transparent about sourcing [122]