Marketing In The Fashion Retail Industry Statistics

Email marketing ROI is $36 for every $1 spent [1]

Email delivers a median ROI of 36x [2]

SMS marketing ROI is $8 for every $1 spent [3]

Display ads have an average CTR of 0.06% [4]

Average CTR across all industries on Google Search is 3.17% (average) [5]

Average conversion rate for ecommerce sites is 2.5% [6]

Average Facebook ad click-through rate (CTR) is 0.9% [7]

Average Instagram ad click-through rate (CTR) is 1.08% [8]

Average LinkedIn ad CTR is 0.39% [9]

Average Twitter/X ad CTR is 0.97% [10]

SEO leads have a 14.6% close rate vs 1.7% for outbound [11]

Content marketing generates 3x as many leads as traditional outbound marketing [12]

Companies that blog get 55% more website visitors than those that don’t [13]

61% of marketers say improving SEO and increasing their organic presence is their top inbound marketing priority [14]

72% of marketers say content marketing costs less than traditional marketing [15]

Influencer marketing can deliver 11x ROI [16]

49% of marketers say influencer marketing is effective [17]

Retailers using product recommendations can lift conversion rates by up to 25% [18]

A 1-second improvement in page load time can increase conversions by 27% (median) [19]

Landing pages with videos increase conversions by 80% [20]

Using quizzes increases conversion rates by 33% [21]

Retargeting ads can lift purchase intent by 104% [22]

Average email open rates in retail/consumer packaged goods are 21.4% [23]

Average email click rate in retail/CPG is 1.2% [23]

Average email unsubscribe rate is 0.2% (retail benchmarks) [23]

Average SMS engagement rate is 45% (industry average) [24]

61% of marketers say they measure ROI for influencer marketing campaigns [25]

38% of marketers cite attribution/measurement as their biggest challenge in influencer marketing [26]

A/B testing can increase conversions by 49% [27]

Pricing tests can increase revenue by 7% [28]

Conversion rates can increase by 8% with personalization (average) [29]

Paid search conversion rates average 2.8% for ecommerce [30]

In the US, 71% of consumers expect brands to deliver personalized recommendations [31]

76% of consumers want brands to understand their individual needs and expectations [31]

80% of customers are more likely to make a purchase when brands offer personalized experiences [32]

90% of consumers say personalization is important to win and retain them [33]

61% of shoppers say they are more likely to shop with brands that show personalized content [34]

42% of shoppers are more likely to repeat purchase after a personalized recommendation [35]

75% of consumers expect companies to understand their needs and expectations [36]

49% of consumers said they have a strong preference for buying from brands that use personalization [37]

53% of consumers want personalization in the form of recommendations [38]

72% of consumers only engage with personalized marketing messages [39]

56% of consumers are willing to share data in exchange for personalized offers [40]

48% of consumers say they will not buy if they cannot find what they want quickly [41]

62% of consumers expect retailers to have items available when they want to buy [42]

55% of shoppers say they check reviews before buying [43]

88% of consumers trust online reviews as much as personal recommendations [43]

30% of consumers stop engaging with a brand after one poor experience [44]

64% of consumers expect to get permission before their personal data is used [45]

57% of consumers say they are more likely to buy from a brand that is transparent about data collection [46]

48% of shoppers say they use social media to decide what to buy [47]

59% of social media users follow brands [48]

33% of shoppers bought at least one item from an influencer in the past year [49]

70% of teens say they follow influencers [50]

41% of consumers want brands to be more accountable [51]

44% of consumers shop more than once a month online [52]

58% of consumers abandoned online carts due to extra costs [53]

49% of cart abandoners say they would buy again after a cart recovery [54]

27% of shoppers abandon due to slow delivery [53]

61% of shoppers say they will purchase again after a positive experience [55]

52% of shoppers are likely to return to a site that provides helpful product info [56]

84% of consumers trust information from friends and family over other sources [57]

67% of consumers say they want brands to produce more content that reflects their interests [58]

47% of consumers are influenced by online brand communities [59]

36% of consumers say they expect free returns [60]

74% of consumers are more likely to buy if a retailer offers free shipping [61]

55% of shoppers say fast shipping is important to them [62]

Global apparel sales in 2023 were $1,966 billion [63]

Global fashion market size (apparel) is projected to reach $3,000 billion by 2030 [64]

The global online apparel market size was $877.4 billion in 2023 [65]

The global online apparel market is expected to reach $1,495.9 billion by 2028 [65]

The global e-commerce share of retail sales was 19.6% in 2021 [66]

The global e-commerce retail share is projected to reach 24.5% by 2026 [66]

In the US, total retail sales in 2022 were $8,116 billion [67]

US retail e-commerce sales in 2022 were $1,643.9 billion [68]

US retail e-commerce sales grew to $1,998.6 billion in 2023 [69]

US apparel and accessories e-commerce sales were $91.6 billion in 2023 [70]

US digital ad spending on fashion grew to $8.8 billion in 2022 [71]

Digital ad spending is expected to reach $10.3 billion by 2024 for US fashion [71]

In the UK, online fashion sales reached £34.9 billion in 2023 [72]

UK online fashion sales are projected to reach £43.7 billion by 2027 [72]

In Germany, online clothing sales were €35.1 billion in 2022 [73]

German online clothing sales are projected to reach €45.2 billion by 2026 [73]

In France, e-commerce clothing sales were €18.7 billion in 2022 [74]

France e-commerce clothing sales are projected to reach €24.5 billion by 2026 [74]

In India, online apparel and accessories market size was $7.6 billion in 2023 [75]

India online apparel and accessories market size is forecast to reach $19.9 billion by 2030 [75]

In Brazil, e-commerce apparel sales were R$24.9 billion in 2022 [76]

Brazil e-commerce apparel sales are projected to reach R$39.2 billion by 2026 [76]

In Japan, online clothing sales were ¥1.7 trillion in 2023 [77]

Japan online clothing sales are projected to reach ¥2.5 trillion by 2027 [77]

Global fast fashion market size was $62.2 billion in 2022 [78]

Global fast fashion market size is expected to reach $96.3 billion by 2028 [78]

The global luxury goods market size was €352.8 billion in 2022 [79]

The global luxury goods market is forecast to reach €444.1 billion by 2026 [79]

In the US, online purchases accounted for 19.1% of retail sales in 2023 [80]

US online retail sales (all retail) in 2023 were $1,901.6 billion [80]

Shopify’s US merchants’ Q1 2024 total commerce sales were $32.6 billion (quarterly) [81]

Shopify’s Q4 2023 total gross merchandise value (GMV) was $53.8 billion (quarterly) [82]

Global retail trade was $26.45 trillion in 2022 [83]

Global retail e-commerce sales were $5.3 trillion in 2022 [84]

Retailers using omnichannel strategies retain customers at a 89% higher rate than those that don’t [85]

73% of consumers use multiple channels during the shopping journey [86]

98% of shoppers have bought in-store and online [87]

65% of shoppers expect brands to integrate channels [88]

35% of consumers use “buy online, pick up in store” (BOPIS) [89]

42% of consumers use ship-to-store options [89]

67% of customers said they are more likely to shop with retailers that offer BOPIS [90]

41% of consumers said they check inventory online before going to a store [91]

53% of shoppers say same-day delivery influences their purchase decision [92]

48% of shoppers say they would be willing to pay for faster delivery [93]

In the UK, 51% of shoppers use retailer apps to get deals or vouchers [94]

Mobile shopping share in apparel is 51% of website sessions [95]

Retailers spent $43.5 billion on retail media network ads in 2023 in the US [96]

US retail media ad spending is expected to reach $79.9 billion by 2027 [96]

The share of retail media spend accounted for by Amazon in the US was 74% in 2023 [97]

Walmart Connect was estimated to have $2.1 billion in ad revenue in 2023 [98]

Target’s Roundel ad sales were projected to reach $3.6 billion in 2024 [99]

Instagram was the most used social platform by apparel advertisers in 2023 (share) [100]

Facebook was used by 24% of apparel advertisers as an ad channel in 2023 [100]

TikTok was used by 28% of apparel advertisers as an ad channel in 2023 [100]

33% of marketers planned to increase investment in retail media in 2024 [101]

56% of consumers expect brands to offer consistent pricing across channels [102]

71% of consumers say they expect personalized offers in-store and online [40]

34% of consumers used “scan in-store to learn more” behavior [103]

26% of shoppers in-store scan QR codes to access offers [103]

58% of shoppers said they use a retailer’s website before visiting the store [55]

69% of consumers say they are more likely to buy after seeing products on multiple channels [104]

40% of consumers use “click and collect” (UK) [105]

62% of consumers said they would shop more if store inventory were accurate online [106]

81% of retailers believe omnichannel is important for customer retention [107]

27% of retailers have implemented real-time inventory tracking [108]

63% of marketers use social media for influencer partnerships [11]

73% of consumers are willing to pay more for sustainable products [109]

66% of consumers consider sustainable behavior when making purchasing decisions [110]

58% of consumers want brands to be honest about sustainability claims [111]

40% of consumers have cut back on brands due to unethical behavior [112]

44% of consumers said they are more likely to buy from brands that do cause marketing [113]

70% of consumers say they would switch to brands that support a good cause [113]

Fashion consumers value transparency: 73% want brands to disclose where products are made [114]

61% of consumers think brands should pay for their environmental footprint [115]

46% of consumers are skeptical of “green” claims [116]

53% of shoppers say sustainability influences what they buy (survey) [117]

30% of consumers cite “ethical labor practices” as important when buying clothing [118]

69% of consumers want brands to verify sustainability claims [119]

44% of consumers say they avoid brands that are linked to environmental scandals [120]

37% of consumers say they returned items due to quality/fit concerns rather than sustainability [121]

25% of clothing produced globally was recycled in 2022 (share) [122]

Textile waste reached 92 million tonnes globally in 2021 [123]

Only 1% of textiles are recycled into new garments (global estimate) [124]

87% of textiles produced are not recycled and are instead landfilled, incinerated, or downcycled (global estimate) [124]

The fashion industry is responsible for 8-10% of global greenhouse gas emissions (estimate) [125]

Textile dyeing and finishing contributes about 20% of global industrial water pollution (estimate) [125]

The EU requires companies to report certain sustainability information starting in 2024 (CSRD effective) [126]

EU Green Claims Directive introduced harmonized rules for environmental claims with enforcement starting 2026 [127]

81% of consumers want brands to take action on social issues [128]

62% of consumers said they need brands to do more to protect workers (survey) [129]

39% of consumers said they have avoided buying because of concerns about labor conditions in supply chains [130]

58% of Gen Z say they care about ethical sourcing when buying clothes [131]

52% of consumers think sustainability labels help them choose products [132]

45% of consumers said they prefer buying from brands that publish their supply chain information [133]

67% of consumers are more likely to purchase from brands that are transparent about sourcing [134]

76% of consumers said they want to know how their clothing is made (survey) [135]