Marketing In The Garment Industry Statistics

Google: 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load [1]

Google: 61% of users say they are unlikely to return to a site with poor mobile experience [2]

Facebook in 2023 had average CPM around USD 14.90 for retail/apparel ads (global estimate by Hootsuite) [3]

Meta: Instagram Stories ads have a reported completion rate of 72% [4]

YouTube: 70% of viewers are more likely to remember an ad they saw on YouTube [5]

TikTok: 78% of users said TikTok helps them discover new products [6]

TikTok: 50% of users said they purchased after seeing a product on TikTok [6]

Twitter/X: 46% of users say they discover new products through the platform [7]

LinkedIn: B2B marketing content generates 3x more leads than traditional outbound [8]

Email marketing has an average ROI of $36 for every $1 spent (DMA report) [9]

WordStream: average email open rates across industries are around 21.3% [10]

WordStream: average email click-through rate is around 2.6% [10]

WordStream: average landing page conversion rate across industries is 2.35% [11]

SEMrush: 53% of visits come from organic search [12]

Search Engine Journal: 70% of marketers say SEO is more effective than PPC [13]

Search Engine Land: first organic result receives 27.6% of clicks [14]

Backlinko: average page 1 Google result has 3.8x more backlinks than positions 2-10 [15]

Backlinko: top result on Google has an average CTR of 31.7% [16]

Backlinko: pages that rank in top 3 have 43% of all clicks [17]

HubSpot: companies that blog get 55% more website visitors than those that don’t [18]

HubSpot: 47% of buyers view 3-5 pieces of content before engaging with a vendor [19]

Content marketing institute: 77% of B2B marketers use content marketing [20]

WARC: average brand lift for influencer campaigns is 13% [21]

Instagram: 83% of fashion brands use Instagram [22]

TikTok: 62% of users have purchased an item after seeing it on TikTok [23]

Meta Business Suite: 1 billion people viewed Instagram Stories daily in 2020 [24]

Google: 48% of shoppers use Google to research products before buying [25]

Google: 76% of shoppers who search online for clothing purchase [26]

Shopify: on average, 64% of purchases made online are first viewed on mobile devices [27]

In a McKinsey survey, 76% of marketing executives said personalization is crucial to their business [28]

In a McKinsey report, personalization can reduce acquisition costs by up to 50% and increase marketing spend efficiency by up to 30% [28]

In a survey by Twilio Segment, 52% of respondents said they would become repeat customers if brands made it easier to personalize [29]

Salesforce reports that 84% of customers say that being treated like a person (not a number) is important [30]

Salesforce: 88% of customers say experiences with a brand determine their loyalty [30]

In a Harvard Business Review article, acquiring a new customer is 5 to 25 times more expensive than retaining an existing one [31]

Bain & Company: increasing customer retention rates by 5% can increase profits by 25% to 95% [32]

In a Deloitte report, 36% of consumers say they have stopped buying from a brand due to poor experience [33]

In a Google Think with Google study, 63% of consumers are more likely to purchase after watching a video [34]

In HubSpot research, 63% of marketers say generating traffic and leads is the top challenge [35]

In a Nielsen study, 92% of consumers trust recommendations from friends and family over any other type of advertising [36]

In Nielsen, 66% of consumers trust online consumer opinions (ratings/reviews) [36]

In a BrightLocal survey, 98% of consumers read online reviews for local businesses [37]

BrightLocal: 87% of consumers used Google to search for a local business [37]

In a PowerReviews survey, 80% of consumers say that they have to read reviews to decide [38]

In a Wunderman Thompson study, 71% of consumers expect personalized recommendations [39]

In a McKinsey report on consumer sentiment, 67% of respondents consider sustainable products more valuable [40]

In IBM’s 2020 consumer study, 57% of consumers say they would change shopping habits to reduce environmental impact [41]

IBM: 70% of consumers who say they are willing to change behavior are influenced by companies’ actions [41]

In a GlobalData consumer survey, 56% of consumers prefer to buy from brands with good sustainability credentials [42]

In a Klarna study, 55% of shoppers say they use “buy now pay later” to get better deals [43]

In a Shopify consumer behavior report, 54% of shoppers use mobile devices to research products [44]

In a Google/Ipsos study, 90% of shoppers use multiple channels in their journey [45]

In a US survey by Bazaarvoice, 86% of consumers read reviews for purchases [46]

In a Stackla report, 79% of consumers say user-generated content (UGC) highly impacts purchasing decisions [47]

Stackla: 60% of consumers say they look for UGC that is relevant to them [47]

In a Criteo report, 74% of shoppers feel retargeting ads are annoying [48]

In a Baymard Institute study, the average cart abandonment rate across industries is 69% [49]

In Baymard, 58% of cart abandoners cite extra costs (shipping/taxes) as a reason [49]

Global apparel market size was valued at USD 1.53 trillion in 2023 and is projected to reach USD 2.25 trillion by 2032 [50]

The global online apparel market size was valued at USD 283.0 billion in 2022 and is expected to reach USD 523.0 billion by 2030 [51]

The global fast fashion market size was estimated at USD 87.2 billion in 2020 and is expected to reach USD 206.5 billion by 2027 [52]

The global e-commerce apparel market is forecast to reach about USD 1,085.9 billion by 2027 [53]

In 2021, e-commerce represented 18% of total apparel sales (US) [54]

In 2022, consumer spending on apparel in the US totaled about USD 357.7 billion [55]

In 2023, the US retail sales of clothing and clothing accessories were about USD 378.0 billion [55]

Apparel and accessories were the 2nd-largest category by global ad spend in 2022 [56]

In 2023, global spending on fashion advertising was estimated at USD 24.6 billion [57]

In 2022, fashion & luxury industry social media advertising was valued at USD 11.9 billion [58]

In 2023, the US influencer marketing industry size was estimated at USD 21.1 billion [59]

TikTok reached 1 billion monthly active users in 2021 [60]

Instagram had 2 billion monthly active users in 2023 [61]

Facebook had 3.0 billion monthly active users in 2023 [62]

Pinterest had 465 million monthly active users in 2023 [63]

YouTube had over 2.5 billion logged-in monthly users in 2023 [64]

The global digital fashion industry size was expected to reach USD 14.9 billion by 2027 [65]

The global augmented reality (AR) commerce market size was estimated at USD 1.4 billion in 2022 and projected to reach USD 19.1 billion by 2030 [66]

The global virtual try-on market was valued at USD 3.2 billion in 2023 and projected to reach USD 11.3 billion by 2030 [67]

The global personalization market was estimated at USD 8.0 billion in 2021 [68]

The global marketing automation market was estimated at USD 7.6 billion in 2020 and projected to reach USD 25.1 billion by 2026 [69]

The global ad spend for retail was expected to reach USD 120.0 billion in 2024 (US) [70]

Retail media network revenue in the US reached USD 49.0 billion in 2022 [71]

In 2024, US retail media network revenue is forecast to reach USD 73.0 billion [72]

In the US, average weekly household spending on apparel (2019-2020) was about USD 16.30 [73]

The global consumer spending on apparel and footwear increased from USD 1.06 trillion in 2019 to USD 1.20 trillion in 2022 [74]

The apparel industry accounted for about 2% of global GDP [75]

The global apparel production value was about USD 2.5 trillion in 2019 (estimated) [76]

The global textile and apparel industry employs about 60 million workers [77]

In 2023, retail media ad spend in the US was forecast to be USD 83 billion [78]

In 2022, retail media networks in the US generated USD 49.0 billion [79]

In 2019, global apparel marketing spend as a percentage of revenue averaged about 2.5% (industry estimate) [80]

Bain: increasing price by 1% increases profit by about 8% [81]

McKinsey: digital marketing can reduce acquisition costs by up to 30% [82]

Google: a 5-second delay in mobile site loading can reduce conversions by 20% [83]

Unbounce: average landing page conversion rates improved by 35% after A/B testing [84]

Optimizely: A/B testing can increase conversion by 20% [85]

MoEngage: 70% of marketers say personalization increases conversion rates [86]

Adobe: 71% of marketers say personalized experiences help customers connect with brands [87]

Nielsen: direct marketing response rates range between 0.1% and 4% (varies) [88]

Return on ad spend (ROAS) benchmarks for retail: average ROAS around 4x (industry estimate) [89]

Klaviyo: SMS marketing average ROI is reported at 5-6x [90]

Omnisend: email automation generates 320% more revenue than single campaigns (industry average) [91]

Mailchimp: send time optimization can improve revenue by 10% [92]

Shopify: abandonment emails can recover 20% of lost revenue (average) [93]

Criteo: personalized retargeting ads lead to 10% lift in conversion (average) [94]

Forrester: 1:1 marketing improves response rates by 28% (reported) [95]

Gartner: marketing leaders reported average marketing ROI improvements of 15-20% with better attribution [96]

HubSpot: marketing attribution improves ROI by 15% [97]

Salsify: 87% of consumers want product content that is personalized to their needs [98]

Nielsen: paid search is 2.1x more effective than paid social for conversion [99]

Google: brand lift can be measured and is statistically significant in many cases; average lift reported at 6% for measured campaigns (industry average) [100]

Facebook: advertisers can measure incremental lift; Meta reports average lift from Brand Lift studies of around 11% (reported) [101]

TikTok: advertisers can see conversion lift; TikTok reports average lift of 30% in some case studies (varies) [102]

Deloitte: customer experience improvements can lead to revenue increase of 10% or more (reported) [103]

Epsilon: 80% of consumers are more likely to buy from a brand that provides personalized experiences [104]

Epsilon: 90% of consumers find personalization appealing [104]

Sustainable apparel: 66% of consumers are willing to pay more for sustainable brands (Nielsen) [105]

IBM: 57% of global consumers say they would change shopping habits to reduce environmental impact [41]

IBM: 70% of consumers are willing to pay more for sustainable brands when benefits are clear [41]

McKinsey: fast fashion clothing use is declining; consumers now keep clothing longer (reported median by survey) [106]

Fashion Revolution: 5.6% transparency score; 2024 report by Fashion Transparency Index average across brands was 64.0 (index scale) [107]

Fashion Transparency Index: no brand scored 100; highest score was 96 in 2022 (reported) [107]

Textile Exchange: preferred cotton share reached 25% in 2023 (industry statistic for preferred cotton) [108]

Textile Exchange: organic cotton share was 3.1% in 2023 [108]

Textile Exchange: Better Cotton share was 22.0% in 2023 [108]

Higg FEM: companies reporting on environmental footprint; (industry) median score 3.0/5 (reported) [109]

Textile Exchange: recycled cotton supply rose to 21% CAGR (reported) [110]

Global Fashion Agenda and BCG: fashion industry has set a target of net-zero by 2050; (policy metric) 2030 target includes 30% emissions reductions (reported) [111]

UNEP: textile sector accounts for 4% of global greenhouse gas emissions [112]

UNEP: the sector uses 79 trillion liters of water per year (reported) [112]

Ellen MacArthur Foundation: 20% of wastewater is from textile dyeing and treatment [113]

Ellen MacArthur Foundation: clothing production nearly doubled from 2000 to 2015 [113]

World Bank: 85% of textiles are not recycled (reported) [114]

World Bank: 1.0 million tonnes of textiles waste generated in US per year (reported figure) [115]

EU Commission: minimum share of recycled textiles in clothing collection is targeted for 2030 under strategy (policy target) [116]

EU: Extended producer responsibility (EPR) requirement is proposed (marketing-relevant) [116]

Transparency is a key: 73% of consumers say they consider a company’s sustainability claims important (Nielsen) [117]

In a PwC survey, 73% of consumers say they would be willing to put their money where their mouth is regarding sustainability [118]

PwC: 77% of consumers believe sustainable products are better for the environment [118]

Edelman Trust Barometer: 61% of people say they need to trust a brand to buy [119]

Edelman: 50% of people expect brands to take action on societal issues [119]

HBR: Greenwashing concerns: consumers are skeptical of environmental claims; 73% of consumers say greenwashing is a problem (survey) [120]

ACCA: 59% of investors consider nonfinancial reporting important for decision-making [121]

CDP: investor requests for climate data; (reported) 70% of largest companies disclose climate data via CDP (varies by year) [122]

EU: Green Claims Directive proposal to reduce greenwashing aims to make claims verifiable (policy) [123]

US FTC: over 3 years, FTC has brought numerous cases for deceptive sustainability claims (enforcement count) [124]

GOTS certified organic textiles reached 100 countries (reported) [125]

Textile Exchange: number of cotton farms certified under organic/other standards was 2.5 million (reported) [108]

B Corp: B Lab reports over 6,000 B Corporations worldwide (including apparel brands) [126]