Marketing In The Shoe Industry Statistics

30% of consumers buy only from brands that align with their values [1]

55% of consumers are willing to pay more for sustainable brands [2]

66% of global consumers say they are willing to pay more for sustainable products [3]

73% of consumers say brand trust is essential [4]

81% of consumers say they must be able to trust a brand to buy from it [5]

60% of consumers prefer to buy from brands that offer transparency [6]

35% of shoppers say price is the most important factor when buying shoes [7]

63% of shoppers compare prices online before buying shoes [8]

49% of consumers cite promotions/discounts as a main reason for buying shoes [9]

In the U.S., 73% of consumers use discounts/promotions during shopping [10]

40% of consumers said they would pay more for a better experience [11]

73% of customers feel customer experience is as important as product/service [12]

86% of consumers are willing to pay more for a great customer experience [13]

44% of consumers expect email marketing to reflect their interests and behavior [14]

53% of shoppers say they will leave a website with poor mobile experience [15]

61% of users are unlikely to return to a site that isn’t mobile-friendly [16]

57% of customers say they won’t recommend a brand with a bad experience [17]

70% of buying experiences are driven by how customers feel they’re being treated [18]

55% of consumers report using a size guide before buying shoes [19]

72% of consumers say they’re more likely to buy if there’s a detailed size chart [20]

87% of consumers read online reviews for local businesses [21]

U.S. mobile ad spending reached $124.2 billion in 2023 [22]

U.S. digital audio ad spending reached $1.9 billion in 2023 [23]

U.S. influencer marketing industry spend was $16.4 billion in 2022 [24]

Global influencer marketing spend was projected to reach $24.1 billion in 2024 [25]

TikTok ad revenue in the U.S. was $2.5 billion in 2023 [26]

Instagram’s ad revenue in the U.S. was $40.7 billion in 2023 [27]

Google search ad revenue in the U.S. was $61.6 billion in 2023 [28]

In 2023, 54% of shoppers used social media to research products [29]

70% of consumers say they get ideas from social media for products they want to buy [30]

72% of marketers say content marketing increases engagement and leads [31]

61% of marketers say SEO increases leads [32]

63% of marketers say improving SEO and growing organic presence is a top priority [33]

Average ROI from digital marketing campaigns reported by marketers was 5.0x in 2023 [34]

59% of consumers say they receive helpful promotions via email [35]

SMS marketing response rate is 45% [36]

4.4% of U.S. shoppers report purchasing via social media (2023) [37]

35% of marketers use TikTok for lead generation [38]

49% of consumers rely on influencer recommendations [39]

25% of consumers expect to receive delivery within 1-2 days [40]

54% of shoppers say they are more likely to buy from a retailer with free delivery [41]

63% of consumers say they are more likely to shop from brands that provide personalized experiences [42]

Retail personalization can lift revenue by 15% for many companies [43]

38% of shoppers would stop engaging with a website/app if content isn’t personalized [44]

42% of consumers want more personalization [45]

Marketers who use automation report 14.5% higher conversion rates [46]

17.1% abandon due to checkout being too long/complex [47]

54% of buyers want an easy return policy [48]

66% of consumers expect a minimum 30-day return policy [49]

The average retail return rate in the apparel and footwear category was 20% in 2022 [50]

U.S. online sales accounted for 16.0% of total retail sales in Q4 2022 [51]

For 2023, U.S. online shopping was projected to reach $1.2 trillion (all categories) [52]

Global e-commerce sales were projected to reach $6.3 trillion in 2024 [53]

The global footwear market is forecast to reach $440.7 billion by 2027 [54]

China’s footwear market size was $74.2 billion in 2022 [55]

U.S. footwear market size was $46.7 billion in 2022 [56]

Footwear retail revenue in the UK was £5.7 billion in 2022 [57]

Footwear retail revenue in Germany was €9.0 billion in 2022 [58]

Footwear retail revenue in France was €6.0 billion in 2022 [59]

Footwear retail revenue in Italy was €5.4 billion in 2022 [60]

Footwear retail revenue in Spain was €3.9 billion in 2022 [61]

Global footwear unit sales forecast for 2027 is 31.6 billion pairs [62]

The U.S. retail industry of “Shoe Stores” (NAICS 448210) had 31,800 establishments in 2022 [63]

Footwear sales are forecast to grow at a CAGR of 6.1% from 2023 to 2028 (global) [64]

2021: $98.1 billion — U.S. retail e-commerce sales (a key direct-to-consumer channel used for footwear marketing and measurement against digital performance). [65]

2022: $1.1 trillion — U.S. retail e-commerce sales (direct-to-consumer marketing channel scale). [66]

2023: $1.1 trillion — U.S. retail e-commerce sales (direct-to-consumer marketing channel scale). [67]

$1.15 trillion of U.S. retail e-commerce sales in 2021 [68]

$1.26 trillion of U.S. retail e-commerce sales in 2022 [68]

$1.10 trillion of U.S. retail e-commerce sales in 2023 [68]

$1.00 trillion of U.S. retail e-commerce sales in 2020 [68]

$0.93 trillion of U.S. retail e-commerce sales in 2019 [68]

$0.85 trillion of U.S. retail e-commerce sales in 2018 [68]