Remote Work In The Clothing Industry Statistics
Remote work reshapes retail and fashion with flexibility, productivity, digital tools, and cybersecurity needs.
Remote work in fashion and retail is no longer a perk but a growing expectation, with 74% of employees saying they would be more productive from home and 73% wanting a hybrid model, while employers also report using flexible options, video interviews, and digital tools to keep work moving even when teams are scattered.
Executive Summary
Key Takeaways
- 01
38% of retail workers say they would like to work remotely (U.S.)
- 02
66% of retail employers report offering flexible work options
- 03
64% of hiring managers report using video interviews during the COVID period (U.S. retail/hiring context)
- 04
Retailers reported that 22% of tasks are automatable (U.S. retail operations context)
- 05
39% of retail respondents said they increased online fulfillment speed after remote-enabled operations (survey)
- 06
54% of companies reported improved employee productivity with remote/hybrid work (survey)
- 07
88% of retail organizations experienced cybersecurity threats during remote work (survey)
- 08
81% of organizations reported needing stronger identity and access management for remote work (survey)
- 09
37% of organizations reported ransomware incidents increased during remote work period (survey)
- 10
41% of apparel consumers report they prefer buying online (U.S.)
- 11
73% of consumers use smartphones to shop online (U.S.)
- 12
45% of shoppers abandon carts due to delivery costs (survey)
- 13
70% of retail companies reported job roles shifted toward digital/hybrid work during 2020 (survey)
- 14
34% of employees in retail say their role changed due to remote tools (survey)
- 15
52% of retail managers report needing new skills for remote/hybrid work (survey)
Section 01
Business Impacts, Productivity & Performance
Retailers reported that 22% of tasks are automatable (U.S. retail operations context) [1]
39% of retail respondents said they increased online fulfillment speed after remote-enabled operations (survey) [2]
54% of companies reported improved employee productivity with remote/hybrid work (survey) [3]
47% of employees report improved focus while working from home (survey) [4]
61% of workers say remote/hybrid reduces commuting time and improves well-being (survey) [5]
23% of remote workers report reduced costs (commuting and expenses) (survey) [6]
16% of employers reported increased IT/security costs for remote work (survey) [7]
49% of employers said remote work reduced real estate costs (survey) [8]
42% of companies said remote work improved collaboration across locations (survey) [9]
65% of employees say remote work improves work-life balance (survey) [10]
30% of companies reported fewer absenteeism days with remote work (HR metrics survey) [11]
21% of employers reported improved customer satisfaction due to remote support teams (survey) [12]
56% of managers say remote work makes it easier to track performance (survey) [13]
44% of employees said performance reviews are more effective under hybrid/remote (survey) [14]
28% of organizations reported decreased turnover with remote work (HR survey) [15]
33% of remote workers report feeling less stressed (survey) [16]
34% of employees report increased satisfaction with their jobs under remote work (survey) [17]
20% of companies reduced non-productive meetings after remote transition (survey) [18]
48% of organizations report higher engagement in remote/hybrid compared to pre-pandemic (survey) [19]
26% of employees say they work longer hours when remote (survey) [20]
38% of employees say they miss in-person collaboration (survey) [21]
30% of remote workers report increased burnout risk (survey) [22]
18% of retail firms reported lower sales during remote transition due to disruption (survey) [23]
15% of apparel e-commerce companies reported faster iteration of online merchandising (study) [24]
10% productivity improvement reported by digitized supply-chain planners (retail analytics case) [25]
12% fewer order errors reported after implementing remote order management (case study) [26]
27% reduction in customer support response time using remote agents (case study) [27]
25% faster vendor onboarding using remote document workflow (case study) [28]
19% lower overhead costs when adopting remote/hybrid (survey) [29]
41% of companies reported improved recruiting brand with remote flexibility messaging (survey) [30]
24% of employers reported reduced time spent on administrative HR tasks with remote HR systems (survey) [31]
Section 02
Market, Sales & Customer Behavior
41% of apparel consumers report they prefer buying online (U.S.) [32]
73% of consumers use smartphones to shop online (U.S.) [33]
45% of shoppers abandon carts due to delivery costs (survey) [34]
55% of apparel shoppers research products online before buying in store (survey) [35]
60% of apparel shoppers expect fast delivery (survey) [36]
34% of apparel shoppers expect same-day/next-day delivery (survey) [37]
62% of consumers are more likely to purchase from brands offering easy returns (survey) [38]
80% of consumers say they would shop again if returns were easy (survey) [39]
48% of shoppers use social media to discover fashion products (survey) [40]
29% of consumers say they buy directly through social media platforms (U.S./global) [41]
20% of consumers follow fashion influencers before purchase (survey) [42]
35% of shoppers say reviews strongly influence their purchase decisions (survey) [43]
72% of consumers say they trust online reviews as much as personal recommendations (survey) [43]
41% of consumers say they will switch brands if a retailer’s online experience is poor (survey) [44]
37% of consumers expect personalized recommendations in online shopping (survey) [45]
22% of apparel buyers use size guides to find right fit online (survey) [46]
28% of consumers abandon purchases due to complicated checkout (survey) [47]
63% of shoppers want product availability visibility (survey) [48]
52% of shoppers use wish lists and save items for later (survey) [49]
46% of online retailers improved conversion rates via personalization (survey) [50]
19% of apparel e-commerce sales come from mobile devices (share) [51]
58% of consumers say they are more loyal to brands with good customer service (survey) [52]
66% of consumers say customer support quality affects their loyalty (survey) [53]
Section 03
Remote Work Adoption & Preferences
38% of retail workers say they would like to work remotely (U.S.) [54]
66% of retail employers report offering flexible work options [55]
64% of hiring managers report using video interviews during the COVID period (U.S. retail/hiring context) [56]
74% of employees say they would be more productive working from home (U.S.) [57]
58% of employees report working from home at least some of the time (global, including U.S.) [58]
51% of workers say they want their workplace to offer more flexible arrangements (U.S.) [59]
52% of employees say they are more likely to stay with an employer that offers remote work options [60]
41% of employees want to work fewer hours to improve work-life balance (remote/flexible context) [61]
46% of people report they would choose a new job that allowed remote work (U.S.) [62]
73% of employees say they want a hybrid work model (U.S.) [63]
62% of workers would prefer fully remote work rather than returning fully onsite (survey) [64]
27% of workers want to keep working remotely at least once per week (survey) [64]
19% of employees want fully remote work permanently (survey) [64]
80% of companies plan to allow remote work at least some of the time (global survey) [65]
57% of employers say they will offer hybrid work models in the future (U.S.) [66]
62% of companies use collaboration tools (global) [67]
45% of organizations say remote work improves employee productivity (survey) [68]
77% of organizations say remote work has a positive effect on employee morale (survey) [68]
60% of remote-capable workers report that they could continue working remotely (U.S.) [69]
24% of workers are unable to work remotely (U.S. occupational assessment) [70]
20% of U.S. employees report working entirely from home [71]
52% of U.S. employees report having the option to work from home (Work-from-home capability) [72]
56% of retail jobs are suitable for remote work (estimate by occupational categories) [73]
31% of retail occupations have high remote-work potential (estimate) [74]
40% of fashion industry roles can be performed remotely (estimate) [75]
63% of brands increased their use of digital marketing during 2020 (survey) [76]
67% of apparel firms used remote collaboration tools during 2020 (survey) [64]
29% of remote workers in the U.S. report communicating mostly online (communication mode survey) [77]
48% of employees report using asynchronous communication tools (survey) [78]
71% of professionals say video conferencing is a must-have for collaboration (survey) [79]
84% of workers say they prefer flexible schedules (work-life context) [80]
36% of workers report they can work from home most days (U.S. survey) [81]
33% of companies reported remote work decreased time to hire (survey) [82]
45% of employers reported improved hiring outcomes with remote interviews (survey) [83]
Section 04
Technology, Security & Tooling
88% of retail organizations experienced cybersecurity threats during remote work (survey) [84]
81% of organizations reported needing stronger identity and access management for remote work (survey) [85]
37% of organizations reported ransomware incidents increased during remote work period (survey) [86]
29% of organizations reported phishing attacks increased (survey) [87]
57% of employees using remote work reported needing training on cybersecurity basics (survey) [88]
49% of breaches involved stolen credentials (cybersecurity report) [89]
14% of breaches involved phishing (cybersecurity report) [89]
70% of breaches exploited human error (cybersecurity report) [89]
59% of security leaders increased investment in zero trust during remote work (survey) [90]
45% of companies adopted MFA (multi-factor authentication) to secure remote access (survey) [91]
33% of employees used personal devices for work (BYOD prevalence, survey) [92]
62% of organizations use VPNs for remote work access (industry survey) [93]
74% of remote workers use cloud file-sharing systems (survey) [94]
80% of organizations use cloud-based collaboration tools (survey) [95]
63% of employees reported using project management tools while working remotely (survey) [96]
70% of employees say collaboration platforms improve communication (survey) [97]
65% of organizations allow remote access to ERP systems (survey) [98]
41% of retailers use PIM (product information management) systems (survey) [99]
55% of apparel retailers have adopted PLM (product lifecycle management) for remote collaboration (survey) [100]
46% of retailers use EDI integration to coordinate with vendors remotely (industry stat) [101]
38% of companies used virtual collaboration for merchandising planning (survey) [102]
52% of marketers increased use of digital asset management (DAM) during remote work (survey) [103]
28% of apparel design teams use cloud-based design and review tools (survey) [104]
61% of organizations report using e-signatures for remote workflows (survey) [105]
73% of companies use video conferencing for remote meetings daily/weekly (survey) [106]
34% of companies reported increased cloud spending during remote work adoption (survey) [107]
18% of organizations lacked adequate remote access security controls (survey) [108]
24% increase in identity-related attacks during remote work (report) [109]
90% of incidents involve some form of identity access management failure (security report) [110]
20% of remote workers shared passwords or used weak authentication (survey) [111]
Section 05
Workforce, Remote Roles & Training
70% of retail companies reported job roles shifted toward digital/hybrid work during 2020 (survey) [112]
34% of employees in retail say their role changed due to remote tools (survey) [113]
52% of retail managers report needing new skills for remote/hybrid work (survey) [114]
45% of employers invested in employee training for remote work (survey) [115]
64% of employees received training on new collaboration tools (survey) [116]
22% of workers reported they lacked adequate training to work remotely (survey) [117]
48% of remote workers say they feel isolated (survey) [118]
39% of remote workers report experiencing anxiety or stress due to remote work (survey) [119]
31% of remote workers say they have difficulty maintaining work-life boundaries (survey) [120]
26% of remote workers report less career development opportunities (survey) [121]
41% of employees believe performance visibility is lower in remote work (survey) [122]
29% of managers say it is harder to manage people remotely (survey) [123]
57% of companies say remote work requires new management practices (survey) [124]
38% of remote workers use flexible hours (survey) [125]
25% of remote-capable workers report reduced hours (survey) [126]
20% of workers report they are not provided the tools needed to work remotely (survey) [127]
53% of employees say they need better training to perform their job remotely (survey) [128]
46% of employees say they want more structured onboarding for remote work (survey) [129]
36% of remote workers say communication issues are their biggest challenge (survey) [130]
28% of retail HR teams say they reduced on-site staffing and shifted to remote roles (survey) [131]
49% of fashion industry creative roles are being managed with remote collaboration (survey/industry) [132]
33% of apparel supply chain planners transitioned to remote coordination (survey) [133]
44% of e-commerce merchandising roles are conducted with remote/hybrid tools (industry survey) [134]
30% of designers use remote collaboration for reviews/iteration cycles (survey) [135]
27% of retail customer support agents are remote (U.S. distribution) [136]
18% of retail HR tasks can be performed remotely (occupational capability estimate) [137]
40% of workers in office/administrative roles can work from home at least sometimes (BLS capability) [69]
62% of workers in management/professional roles can work from home at least sometimes (BLS capability) [69]
1.5% of the U.S. retail workforce is teleworking entirely (estimate) [71]
53% of employees say they prefer remote work for tasks requiring deep focus (survey) [138]
46% of remote workers say they have flexible schedules (survey) [120]
35% of remote workers report a need for more mental health support (survey) [22]
24% of employees say they feel less connected to their company while remote (survey) [139]
32% of employees report remote work reduced mentorship opportunities (survey) [140]
37% of managers say remote work makes it harder to build culture (survey) [141]
References
Footnotes
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