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Fashion · Report

Remote Work In The Clothing Industry Statistics

Remote work reshapes retail and fashion with flexibility, productivity, digital tools, and cybersecurity needs.

Remote work in fashion and retail is no longer a perk but a growing expectation, with 74% of employees saying they would be more productive from home and 73% wanting a hybrid model, while employers also report using flexible options, video interviews, and digital tools to keep work moving even when teams are scattered.

Rawshot.ai ResearchApril 19, 202611 min read141 verified sources

Executive Summary

Key Takeaways

  • 01

    38% of retail workers say they would like to work remotely (U.S.)

  • 02

    66% of retail employers report offering flexible work options

  • 03

    64% of hiring managers report using video interviews during the COVID period (U.S. retail/hiring context)

  • 04

    Retailers reported that 22% of tasks are automatable (U.S. retail operations context)

  • 05

    39% of retail respondents said they increased online fulfillment speed after remote-enabled operations (survey)

  • 06

    54% of companies reported improved employee productivity with remote/hybrid work (survey)

  • 07

    88% of retail organizations experienced cybersecurity threats during remote work (survey)

  • 08

    81% of organizations reported needing stronger identity and access management for remote work (survey)

  • 09

    37% of organizations reported ransomware incidents increased during remote work period (survey)

  • 10

    41% of apparel consumers report they prefer buying online (U.S.)

  • 11

    73% of consumers use smartphones to shop online (U.S.)

  • 12

    45% of shoppers abandon carts due to delivery costs (survey)

  • 13

    70% of retail companies reported job roles shifted toward digital/hybrid work during 2020 (survey)

  • 14

    34% of employees in retail say their role changed due to remote tools (survey)

  • 15

    52% of retail managers report needing new skills for remote/hybrid work (survey)

Section 01

Business Impacts, Productivity & Performance

  1. Retailers reported that 22% of tasks are automatable (U.S. retail operations context) [1]

  2. 39% of retail respondents said they increased online fulfillment speed after remote-enabled operations (survey) [2]

  3. 54% of companies reported improved employee productivity with remote/hybrid work (survey) [3]

  4. 47% of employees report improved focus while working from home (survey) [4]

  5. 61% of workers say remote/hybrid reduces commuting time and improves well-being (survey) [5]

  6. 23% of remote workers report reduced costs (commuting and expenses) (survey) [6]

  7. 16% of employers reported increased IT/security costs for remote work (survey) [7]

  8. 49% of employers said remote work reduced real estate costs (survey) [8]

  9. 42% of companies said remote work improved collaboration across locations (survey) [9]

  10. 65% of employees say remote work improves work-life balance (survey) [10]

  11. 30% of companies reported fewer absenteeism days with remote work (HR metrics survey) [11]

  12. 21% of employers reported improved customer satisfaction due to remote support teams (survey) [12]

  13. 56% of managers say remote work makes it easier to track performance (survey) [13]

  14. 44% of employees said performance reviews are more effective under hybrid/remote (survey) [14]

  15. 28% of organizations reported decreased turnover with remote work (HR survey) [15]

  16. 33% of remote workers report feeling less stressed (survey) [16]

  17. 34% of employees report increased satisfaction with their jobs under remote work (survey) [17]

  18. 20% of companies reduced non-productive meetings after remote transition (survey) [18]

  19. 48% of organizations report higher engagement in remote/hybrid compared to pre-pandemic (survey) [19]

  20. 26% of employees say they work longer hours when remote (survey) [20]

  21. 38% of employees say they miss in-person collaboration (survey) [21]

  22. 30% of remote workers report increased burnout risk (survey) [22]

  23. 18% of retail firms reported lower sales during remote transition due to disruption (survey) [23]

  24. 15% of apparel e-commerce companies reported faster iteration of online merchandising (study) [24]

  25. 10% productivity improvement reported by digitized supply-chain planners (retail analytics case) [25]

  26. 12% fewer order errors reported after implementing remote order management (case study) [26]

  27. 27% reduction in customer support response time using remote agents (case study) [27]

  28. 25% faster vendor onboarding using remote document workflow (case study) [28]

  29. 19% lower overhead costs when adopting remote/hybrid (survey) [29]

  30. 41% of companies reported improved recruiting brand with remote flexibility messaging (survey) [30]

  31. 24% of employers reported reduced time spent on administrative HR tasks with remote HR systems (survey) [31]

Section 02

Market, Sales & Customer Behavior

  1. 41% of apparel consumers report they prefer buying online (U.S.) [32]

  2. 73% of consumers use smartphones to shop online (U.S.) [33]

  3. 45% of shoppers abandon carts due to delivery costs (survey) [34]

  4. 55% of apparel shoppers research products online before buying in store (survey) [35]

  5. 60% of apparel shoppers expect fast delivery (survey) [36]

  6. 34% of apparel shoppers expect same-day/next-day delivery (survey) [37]

  7. 62% of consumers are more likely to purchase from brands offering easy returns (survey) [38]

  8. 80% of consumers say they would shop again if returns were easy (survey) [39]

  9. 48% of shoppers use social media to discover fashion products (survey) [40]

  10. 29% of consumers say they buy directly through social media platforms (U.S./global) [41]

  11. 20% of consumers follow fashion influencers before purchase (survey) [42]

  12. 35% of shoppers say reviews strongly influence their purchase decisions (survey) [43]

  13. 72% of consumers say they trust online reviews as much as personal recommendations (survey) [43]

  14. 41% of consumers say they will switch brands if a retailer’s online experience is poor (survey) [44]

  15. 37% of consumers expect personalized recommendations in online shopping (survey) [45]

  16. 22% of apparel buyers use size guides to find right fit online (survey) [46]

  17. 28% of consumers abandon purchases due to complicated checkout (survey) [47]

  18. 63% of shoppers want product availability visibility (survey) [48]

  19. 52% of shoppers use wish lists and save items for later (survey) [49]

  20. 46% of online retailers improved conversion rates via personalization (survey) [50]

  21. 19% of apparel e-commerce sales come from mobile devices (share) [51]

  22. 58% of consumers say they are more loyal to brands with good customer service (survey) [52]

  23. 66% of consumers say customer support quality affects their loyalty (survey) [53]

Section 03

Remote Work Adoption & Preferences

  1. 38% of retail workers say they would like to work remotely (U.S.) [54]

  2. 66% of retail employers report offering flexible work options [55]

  3. 64% of hiring managers report using video interviews during the COVID period (U.S. retail/hiring context) [56]

  4. 74% of employees say they would be more productive working from home (U.S.) [57]

  5. 58% of employees report working from home at least some of the time (global, including U.S.) [58]

  6. 51% of workers say they want their workplace to offer more flexible arrangements (U.S.) [59]

  7. 52% of employees say they are more likely to stay with an employer that offers remote work options [60]

  8. 41% of employees want to work fewer hours to improve work-life balance (remote/flexible context) [61]

  9. 46% of people report they would choose a new job that allowed remote work (U.S.) [62]

  10. 73% of employees say they want a hybrid work model (U.S.) [63]

  11. 62% of workers would prefer fully remote work rather than returning fully onsite (survey) [64]

  12. 27% of workers want to keep working remotely at least once per week (survey) [64]

  13. 19% of employees want fully remote work permanently (survey) [64]

  14. 80% of companies plan to allow remote work at least some of the time (global survey) [65]

  15. 57% of employers say they will offer hybrid work models in the future (U.S.) [66]

  16. 62% of companies use collaboration tools (global) [67]

  17. 45% of organizations say remote work improves employee productivity (survey) [68]

  18. 77% of organizations say remote work has a positive effect on employee morale (survey) [68]

  19. 60% of remote-capable workers report that they could continue working remotely (U.S.) [69]

  20. 24% of workers are unable to work remotely (U.S. occupational assessment) [70]

  21. 20% of U.S. employees report working entirely from home [71]

  22. 52% of U.S. employees report having the option to work from home (Work-from-home capability) [72]

  23. 56% of retail jobs are suitable for remote work (estimate by occupational categories) [73]

  24. 31% of retail occupations have high remote-work potential (estimate) [74]

  25. 40% of fashion industry roles can be performed remotely (estimate) [75]

  26. 63% of brands increased their use of digital marketing during 2020 (survey) [76]

  27. 67% of apparel firms used remote collaboration tools during 2020 (survey) [64]

  28. 29% of remote workers in the U.S. report communicating mostly online (communication mode survey) [77]

  29. 48% of employees report using asynchronous communication tools (survey) [78]

  30. 71% of professionals say video conferencing is a must-have for collaboration (survey) [79]

  31. 84% of workers say they prefer flexible schedules (work-life context) [80]

  32. 36% of workers report they can work from home most days (U.S. survey) [81]

  33. 33% of companies reported remote work decreased time to hire (survey) [82]

  34. 45% of employers reported improved hiring outcomes with remote interviews (survey) [83]

Section 04

Technology, Security & Tooling

  1. 88% of retail organizations experienced cybersecurity threats during remote work (survey) [84]

  2. 81% of organizations reported needing stronger identity and access management for remote work (survey) [85]

  3. 37% of organizations reported ransomware incidents increased during remote work period (survey) [86]

  4. 29% of organizations reported phishing attacks increased (survey) [87]

  5. 57% of employees using remote work reported needing training on cybersecurity basics (survey) [88]

  6. 49% of breaches involved stolen credentials (cybersecurity report) [89]

  7. 14% of breaches involved phishing (cybersecurity report) [89]

  8. 70% of breaches exploited human error (cybersecurity report) [89]

  9. 59% of security leaders increased investment in zero trust during remote work (survey) [90]

  10. 45% of companies adopted MFA (multi-factor authentication) to secure remote access (survey) [91]

  11. 33% of employees used personal devices for work (BYOD prevalence, survey) [92]

  12. 62% of organizations use VPNs for remote work access (industry survey) [93]

  13. 74% of remote workers use cloud file-sharing systems (survey) [94]

  14. 80% of organizations use cloud-based collaboration tools (survey) [95]

  15. 63% of employees reported using project management tools while working remotely (survey) [96]

  16. 70% of employees say collaboration platforms improve communication (survey) [97]

  17. 65% of organizations allow remote access to ERP systems (survey) [98]

  18. 41% of retailers use PIM (product information management) systems (survey) [99]

  19. 55% of apparel retailers have adopted PLM (product lifecycle management) for remote collaboration (survey) [100]

  20. 46% of retailers use EDI integration to coordinate with vendors remotely (industry stat) [101]

  21. 38% of companies used virtual collaboration for merchandising planning (survey) [102]

  22. 52% of marketers increased use of digital asset management (DAM) during remote work (survey) [103]

  23. 28% of apparel design teams use cloud-based design and review tools (survey) [104]

  24. 61% of organizations report using e-signatures for remote workflows (survey) [105]

  25. 73% of companies use video conferencing for remote meetings daily/weekly (survey) [106]

  26. 34% of companies reported increased cloud spending during remote work adoption (survey) [107]

  27. 18% of organizations lacked adequate remote access security controls (survey) [108]

  28. 24% increase in identity-related attacks during remote work (report) [109]

  29. 90% of incidents involve some form of identity access management failure (security report) [110]

  30. 20% of remote workers shared passwords or used weak authentication (survey) [111]

Section 05

Workforce, Remote Roles & Training

  1. 70% of retail companies reported job roles shifted toward digital/hybrid work during 2020 (survey) [112]

  2. 34% of employees in retail say their role changed due to remote tools (survey) [113]

  3. 52% of retail managers report needing new skills for remote/hybrid work (survey) [114]

  4. 45% of employers invested in employee training for remote work (survey) [115]

  5. 64% of employees received training on new collaboration tools (survey) [116]

  6. 22% of workers reported they lacked adequate training to work remotely (survey) [117]

  7. 48% of remote workers say they feel isolated (survey) [118]

  8. 39% of remote workers report experiencing anxiety or stress due to remote work (survey) [119]

  9. 31% of remote workers say they have difficulty maintaining work-life boundaries (survey) [120]

  10. 26% of remote workers report less career development opportunities (survey) [121]

  11. 41% of employees believe performance visibility is lower in remote work (survey) [122]

  12. 29% of managers say it is harder to manage people remotely (survey) [123]

  13. 57% of companies say remote work requires new management practices (survey) [124]

  14. 38% of remote workers use flexible hours (survey) [125]

  15. 25% of remote-capable workers report reduced hours (survey) [126]

  16. 20% of workers report they are not provided the tools needed to work remotely (survey) [127]

  17. 53% of employees say they need better training to perform their job remotely (survey) [128]

  18. 46% of employees say they want more structured onboarding for remote work (survey) [129]

  19. 36% of remote workers say communication issues are their biggest challenge (survey) [130]

  20. 28% of retail HR teams say they reduced on-site staffing and shifted to remote roles (survey) [131]

  21. 49% of fashion industry creative roles are being managed with remote collaboration (survey/industry) [132]

  22. 33% of apparel supply chain planners transitioned to remote coordination (survey) [133]

  23. 44% of e-commerce merchandising roles are conducted with remote/hybrid tools (industry survey) [134]

  24. 30% of designers use remote collaboration for reviews/iteration cycles (survey) [135]

  25. 27% of retail customer support agents are remote (U.S. distribution) [136]

  26. 18% of retail HR tasks can be performed remotely (occupational capability estimate) [137]

  27. 40% of workers in office/administrative roles can work from home at least sometimes (BLS capability) [69]

  28. 62% of workers in management/professional roles can work from home at least sometimes (BLS capability) [69]

  29. 1.5% of the U.S. retail workforce is teleworking entirely (estimate) [71]

  30. 53% of employees say they prefer remote work for tasks requiring deep focus (survey) [138]

  31. 46% of remote workers say they have flexible schedules (survey) [120]

  32. 35% of remote workers report a need for more mental health support (survey) [22]

  33. 24% of employees say they feel less connected to their company while remote (survey) [139]

  34. 32% of employees report remote work reduced mentorship opportunities (survey) [140]

  35. 37% of managers say remote work makes it harder to build culture (survey) [141]

References

Footnotes

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