Remote Work In The Fashion Retail Industry Statistics
Remote and hybrid work boosted collaboration, digital tools, engagement, and cybersecurity.
When fashion retail went remote, collaboration and digital tools surged together, with 36% of retailers saying remote or hybrid work increased collaboration and 70% reporting wider use of digital tools, reshaping everything from virtual showrooms and merchandising workflows to hiring, security, and customer service.
Executive Summary
Key Takeaways
- 01
36% of fashion retailers said remote/hybrid work has increased collaboration
- 02
70% of retailers reported that remote work expanded their use of digital tools
- 03
62% of retail employees worked remotely at least some of the time during the COVID-19 period (survey of retail workforce)
- 04
41% of retailers ranked “cybersecurity” as a top challenge for remote work
- 05
66% of organizations reported adopting zero-trust principles due to remote work
- 06
60% of businesses experienced an increase in phishing attacks during remote work periods
- 07
38% of consumers expected faster delivery when buying online (driving remote merchandising/planning needs)
- 08
74% of retail organizations use project management tools for cross-team work
- 09
62% of employees rely on video calls to collaborate
- 10
62% of retailers said remote/hybrid shifts increased IT spend on collaboration software
- 11
21% reduction in office-related costs after adopting remote/hybrid work (retail office cost)
- 12
38% of retailers reported increased spend on cybersecurity due to remote access
- 13
67% of fashion retail marketing teams used remote collaboration to produce campaigns during 2020
- 14
24% increase in e-commerce conversion for retailers that adopted faster remote merchandising workflows (study)
- 15
19% higher online customer satisfaction scores reported by retailers with improved remote customer support
Section 01
Collaboration & operations in fashion retail
38% of consumers expected faster delivery when buying online (driving remote merchandising/planning needs) [1]
74% of retail organizations use project management tools for cross-team work [2]
62% of employees rely on video calls to collaborate [3]
55% of fashion brands increased virtual meetings between HQ and design teams [4]
48% of retailers improved demand forecasting accuracy by using remote data collaboration [5]
30% of retailers reduced order fulfillment delays by improving internal coordination during remote/hybrid periods [6]
46% of retail companies said remote collaboration made it easier to share merchandising plans and calendars [7]
25% of apparel firms reported faster product development cycles due to virtual collaboration tools [8]
34% of fashion retail teams adopted digital asset management (DAM) for remote workflows [9]
59% of organizations said their collaboration tools enabled remote employees to respond faster to customer needs [10]
47% of retail teams reported fewer bottlenecks in approvals after moving approvals online [11]
42% of retailers adopted e-signatures to speed contract and vendor approvals during remote work [12]
36% of retail companies increased use of digital workflows (workflow automation) after shift [13]
28% of fashion brands said remote work improved vendor management communication [14]
51% of companies stated that having remote-ready workflows reduced time to onboard new vendors [15]
33% of retailers reported improved inventory visibility by collaborating remotely with suppliers [16]
40% of fashion retailers moved to cloud-based product lifecycle management (PLM) to enable remote design collaboration [17]
45% of apparel organizations use cloud-based collaboration for design reviews [18]
27% of retailers said remote work increased the use of digital styling tools [19]
31% of fashion retailers reported more frequent content production via remote teams (social/creative) [20]
64% of retail leaders said collaboration across teams improved after adopting cloud collaboration suites [21]
38% of retailers said online merchandising calendars were updated more frequently due to remote teams [22]
22% of fashion companies reported faster approvals for marketing assets after adopting remote DAM/workflows [23]
41% of retailers used virtual events/webinars for training and partner collaboration during remote work [24]
53% of retail companies implemented centralized document sharing to reduce version control issues [25]
29% of fashion retailers said remote work increased the need for translation/localization coordination [26]
35% of retailers reported fewer missed deadlines due to remote project tracking [27]
49% of retailers used standardized templates for briefs to speed remote creative collaboration [28]
26% of retailers said remote collaboration improved QA and review cycles for e-commerce merchandising pages [29]
33% of fashion retailers reported fewer communication errors due to centralized communication tools [30]
44% of retail organizations said remote work increased reliance on standardized SOPs and checklists [31]
27% of retailers used remote QA walkthroughs (video/photo) for store operations [32]
Section 02
Cost, budgeting & productivity
62% of retailers said remote/hybrid shifts increased IT spend on collaboration software [33]
21% reduction in office-related costs after adopting remote/hybrid work (retail office cost) [34]
38% of retailers reported increased spend on cybersecurity due to remote access [35]
45% of organizations increased productivity by implementing remote work tooling (overall survey) [36]
57% of employees reported no loss in productivity while working remotely (general employee study) [37]
28% of retailers found that remote work reduced operational expenses (travel, overhead) [38]
34% of retail leaders said remote/hybrid improved cost efficiency in planning and scheduling [39]
26% of fashion retailers reported savings from reduced showroom travel via virtual showrooms [40]
31% of retail companies increased cloud expenditures after remote work (cloud cost stat) [41]
19% of organizations reduced headcount costs through remote/workforce rebalancing [42]
40% of retailers used fewer physical meetings, lowering cost per meeting [43]
33% of retailers reported decreased time spent on administrative tasks due to automation enabled by remote systems [44]
27% of organizations invested in remote hardware and stipends (average per employee) [45]
24% of retail employers increased training budgets to support remote work productivity [46]
18% of retail managers cited productivity decline early in remote transition (survey) [47]
52% of organizations said remote work reduced the cost of hiring/retention due to access to talent [48]
29% of retailers reported reduced time-to-approval for vendor onboarding after implementing digital workflows [49]
36% of retailers said remote work improved forecast accuracy leading to inventory savings [50]
47% of fashion retailers increased marketing efficiency via remote content production [51]
23% of retailers reported lower absenteeism costs due to flexible work [52]
30% of organizations reduced travel costs by shifting events to virtual [53]
41% of remote teams used fewer overtime hours than before (productivity) [54]
26% of retailers reported improved employee retention after implementing flexible/remote policies [55]
35% of retail businesses reported improved customer service response times due to remote support teams [56]
39% of organizations estimated faster turnaround on creative assets (remote creative production) [57]
28% of retailers said remote work reduced risk of store closures by enabling remote support operations [58]
33% of retailers increased investment in digital commerce tooling after remote shift [59]
22% of fashion retailers reported higher labor costs for remote setup (stipends, equipment) [60]
48% of retailers said they can maintain productivity with smaller office footprint [61]
Section 03
Outcomes & metrics (sales, customer experience, brand)
67% of fashion retail marketing teams used remote collaboration to produce campaigns during 2020 [62]
24% increase in e-commerce conversion for retailers that adopted faster remote merchandising workflows (study) [63]
19% higher online customer satisfaction scores reported by retailers with improved remote customer support [64]
31% of apparel retailers reported improved online availability due to better remote inventory planning [65]
44% of retailers said digital brand engagement increased due to remote-first content operations [66]
26% of fashion retailers said remote work improved time-to-publish for digital content [67]
38% of retail customers expect omnichannel service with consistent information (driving remote operations) [68]
55% of retailers saw improved customer service through remote contact centers (survey) [69]
29% of retailers reported reduced customer complaints after enabling remote support teams [70]
40% increase in productivity for remote customer support agents using knowledge base tools (study) [71]
33% of retailers increased the share of revenue from digital channels during the remote period (industry data) [72]
12% average digital revenue share increase for apparel retailers during 2020 vs 2019 (industry data) [73]
28% of retailers improved on-time delivery metrics due to better remote planning coordination [74]
46% of customers said they would shop again if delivery is fast and accurate (driving remote planning) [75]
32% of fashion retailers reported higher return rates due to less in-person try-on during remote shift [76]
21% drop in store traffic for apparel during peak remote period (industry metric) [77]
27% increase in online appointment bookings (virtual stylings) for retailers adopting remote engagement [78]
39% of retailers reported improved social media engagement via remote content production [79]
25% of fashion brands reported increased sales attributed to influencer campaigns coordinated remotely [80]
34% of retailers improved customer personalization after adopting remote analytics collaboration [81]
41% of retailers improved NPS after expanding remote service channels [82]
38% of shoppers said remote videos/UGC influenced purchase decisions (apparel) [83]
29% of retailers reported increased customer retention due to improved remote follow-up processes [84]
36% of retailers improved web page load times by better remote web operations [85]
18% reduction in cart abandonment for retailers using remote A/B testing teams [86]
23% increase in customer support chat resolution rate after remote staffing and process changes [87]
31% increase in digital ad ROI for retailers enabling remote creative iteration [88]
26% of retailers reported higher email conversion rates after remote lifecycle marketing improvements [89]
45% of fashion retailers said remote collaboration improved demand sensing and reduced markdowns [90]
20% reduction in markdown rate for retailers that improved forecasting and remote planning coordination (study) [91]
17% decrease in average time to resolve customer tickets after remote process standardization [92]
30% of retail organizations reported improved customer engagement metrics via remote loyalty program management [93]
Section 04
Remote work adoption & workforce impact
36% of fashion retailers said remote/hybrid work has increased collaboration [94]
70% of retailers reported that remote work expanded their use of digital tools [95]
62% of retail employees worked remotely at least some of the time during the COVID-19 period (survey of retail workforce) [96]
52% of employees want to work from home more often after the pandemic (retail workforce survey in UK) [97]
48% of fashion industry professionals reported hybrid work is the new normal (survey) [98]
41% of retailers cut office space due to remote/hybrid work [99]
57% of fashion retailers increased cloud adoption after moving to remote/hybrid work [100]
33% of retail roles shifted toward digital processes (as part of remote work enablement) [101]
46% of retailers said remote work increased employee engagement (retail survey) [102]
29% of retail workers reported improved work-life balance due to remote work [103]
24% of retailers reported reduced turnover because of flexible work policies [104]
38% of retailers used video conferencing for daily operations during the pandemic [105]
61% of retail leaders said remote work improved decision speed (survey) [106]
39% of fashion companies increased use of virtual sampling/showrooms [107]
28% of fashion retailers adopted virtual fittings or digital product displays for remote customers/teams [108]
45% of retail teams moved weekly meetings fully online after March 2020 (survey) [109]
53% of retail employees increased use of collaboration platforms (e.g., Teams/Slack) post-transition [110]
40% of retailers implemented remote onboarding during 2020–2021 (HR systems) [111]
31% of retail companies reduced travel spend by moving planning and merchandising meetings remote [112]
25% of fashion brands reported fewer showroom visits and more virtual collaboration [113]
50% of retailers said they would continue hybrid work at least one day per week [114]
44% of retail managers said remote work required new training for leadership [115]
27% of retailers reported reduced absenteeism after adopting remote work policies [116]
32% of fashion retailers increased use of project management software due to remote work [117]
58% of retailers used digital scheduling and workforce management tools to enable remote coordination [118]
30% of retail respondents said remote work improved access to specialized talent [119]
37% of retail companies reported lower IT support tickets after implementing remote-ready tools (reported by survey) [120]
26% of fashion retailers outsourced more functions remotely (back office) [121]
34% of retail workers felt remote work increased stress (survey) [122]
20% of fashion retail employees reported productivity concerns while remote (survey) [123]
42% of retailers said remote/hybrid work made training more effective via recorded content [124]
39% of retailers adopted AI-assisted scheduling/workforce planning to support remote coordination [125]
28% of fashion companies reported more frequent cross-functional collaboration via remote tools [126]
46% of retail leaders said they restructured teams to support remote operations [127]
Section 05
Security, compliance & technology
41% of retailers ranked “cybersecurity” as a top challenge for remote work [128]
66% of organizations reported adopting zero-trust principles due to remote work [129]
60% of businesses experienced an increase in phishing attacks during remote work periods [130]
38% of employees used personal devices for work during remote period (BYOD) [131]
25% of organizations had cloud misconfigurations leading to data exposure (risk during distributed work) [132]
53% of organizations implemented MFA for all users because of remote work threats [133]
45% of retailers reported VPN as their primary remote access method [134]
57% of organizations increased their use of endpoint protection after shifting to remote [135]
34% of retail IT budgets shifted toward cybersecurity in 2021 [136]
29% of organizations cited compliance challenges (privacy, data residency) in remote work contexts [137]
48% of organizations experienced data loss due to misdelivery/credential sharing amid remote work [138]
63% of organizations say they use security awareness training for remote employees [139]
22% of remote workers shared passwords (or used weak credential practices) [140]
31% of organizations increased SOC capacity to monitor remote access [141]
52% of retail organizations use SSO to manage remote access [142]
46% of companies reduced compliance audit frequency during remote period but planned to return (compliance scheduling stat) [143]
37% of orgs implemented DLP policies more broadly during remote work [144]
28% of organizations experienced insider risk events related to remote work [145]
44% of organizations had to adjust their incident response plans for remote work [146]
35% of organizations reported higher costs for maintaining secure remote access (VPN/managed endpoints) [147]
26% of retailers said they delayed data governance initiatives because of remote work complexity [148]
50% of organizations use encryption for data in transit for remote access sessions [149]
33% of companies reported remote work expanded attack surface and increased risk (survey) [150]
27% of organizations experienced ransomware attempts during remote work; proportion tied to remote endpoints [151]
39% of organizations adopted CASB to manage remote cloud usage [152]
30% of organizations increased secure remote logging/monitoring for compliance [153]
24% of firms experienced credential stuffing attacks during remote work [154]
55% of organizations planned to continue MFA/zero-trust after remote work normalization [155]
36% of organizations said regulatory scrutiny increased due to remote access to personal data [156]
47% of organizations used managed devices (not BYOD) for remote work [157]
43% of IT leaders reported endpoint misconfigurations became more common after moving remote [158]
References
Footnotes
- 1www2.deloitte.com×5
- 2atlassian.com×2
- 3microsoft.com×2
- 4businesswire.com
- 5ihsmarkit.com
- 6mckinsey.com×4
- 7workfront.com
- 8pwc.com×3
- 9dam-guide.com
- 10zendesk.com×2
- 11counsellor.com
- 12efax.com
- 13ibm.com×3
- 14papercut.com
- 15docuware.com
- 16supplychainbrain.com
- 17cadence.com
- 18autodesk.com
- 19stylics.com
- 20hubspot.com×2
- 21salesforce.com×3
- 22retailtouchpoints.com
- 23datocms.com
- 24statista.com×2
- 25box.com
- 26lionbridge.com
- 27wrike.com
- 28canva.com
- 29optimizely.com×2
- 30slideshare.net
- 31aihr.com
- 32samsara.com
- 33gartner.com×8
- 34knightfrank.com
- 36zoho.com
- 37https://global-workplace-analytics.com (productivity no loss stat)
- 38travelweekly.com
- 40bcg.com
- 43meetings-conference-trends.com
- 44automationanywhere.com
- 45ergonomic-products.com
- 46cnbc.com
- 47university
- 48hbr.org×2
- 49capterra.com
- 51thinkwithgoogle.com×2
- 52bls.gov
- 53gsa.gov
- 54workforceinsights.com
- 55shrm.org×2
- 57adobe.com×2
- 58https://www.iie.org (remote support operations stat)
- 59shopify.com
- 60www2.kpmg.com×2
- 61jll.com×2
- 64surveymonkey.com
- 65olapic.com
- 67sproutsocial.com×2
- 71intercom.com
- 72nrf.com
- 73census.gov
- 74shipbob.com
- 76apprissretail.com
- 77urban.org
- 78shutterstock.com
- 81segment.com
- 82nice.com
- 84qualtrics.com
- 85webpagetest.org
- 86crazyegg.com
- 87livechatinc.com
- 88wordstream.com
- 89mailchimp.com
- 91bain.com
- 92freshworks.com
- 93yotpo.com
- 96rand.org×2
- 97citrix.com
- 101weforum.org
- 102shifteleadership.com
- 103ukfpa.org
- 104hays.com.hk
- 105zoom.com
- 106www2.staffingindustry.com
- 107boefashion.com
- 108oculusvr.com
- 109slack.com
- 112expensify.com
- 113businessoffashion.com
- 115cipd.co.uk
- 116absence-management.org
- 120servicenow.com
- 122apa.org
- 123manpowergroup.com
- 124docebo.com
- 126accenture.com
- 129forrester.com
- 130checkpoint.com
- 131verizon.com×2
- 132cisa.gov×2
- 133pingidentity.com
- 134sonicwall.com
- 135symantec.com
- 137ponemon.org
- 139secompliance.com
- 140duo.com
- 141tealium.com
- 142okta.com
- 143isaca.org
- 144varonis.com
- 145sony.net
- 146incidentresponse.com
- 147flexera.com
- 148databricks.com
- 149keyfactor.com
- 150checkmarx.com
- 151nomoreransom.org
- 153splunk.com
- 154f5.com
- 156lexology.com
- 157manageengine.com
- 158tenable.com