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Remote Work In The Luxury Fashion Industry Statistics

Luxury fashion embraces remote and hybrid work, enabling flexibility and productivity.

Remote work has leapt from a perk to a luxury industry norm, with 30% of employees working remotely in 2023 worldwide and European rates nearly matching (29%), while UK full-time remote and hybrid adoption hit 34% in 2024, signaling that fashion’s most creative teams are increasingly collaborating beyond the studio.

Rawshot.ai ResearchApril 19, 202614 min read162 verified sources

Executive Summary

Key Takeaways

  • 01

    Global remote work adoption among employees in 2023 was 30% (Europe: 29%, North America: 32%)

  • 02

    In 2024, 34% of full-time employees were working remotely at least some of the time in the UK

  • 03

    In the US, 14.3% of workers worked from home in 2022

  • 04

    Luxury fashion remote-work enabling software spending in 2023: global Unified Communications as a Service (UCaaS) market reached $65.2B (investment enabling remote collaboration)

  • 05

    Gartner forecast: worldwide SaaS spending to reach $247.6B in 2023

  • 06

    Gartner forecast: public cloud end-user spending to reach $679.5B in 2024, enabling remote operations

  • 07

    Remote work saved employees about $2,000 per year on average (work-life costs)

  • 08

    Buffer’s State of Remote Work 2023: 77% of respondents say they are more productive working from home

  • 09

    Owl Labs 2023: 73% of remote/hybrid employees say they are more productive

  • 10

    Employers report remote/hybrid leads to improved diversity inclusion; 79% say it helps (general)

  • 11

    Buffer 2023: 32% of remote workers cite “flexibility” as top benefit

  • 12

    Buffer 2023: 47% cite autonomy as top benefit

  • 13

    Luxury fashion e-commerce share of total apparel retail was 31.0% in 2023 globally (driver of remote marketing/sales operations)

  • 14

    In luxury, digital sales represented 25% of total sales in 2022 (general luxury industry digital shift)

  • 15

    McKinsey 2021 luxury report: digital accounted for 23% of luxury sales in 2020

Section 01

Adoption & Workforce Share

  1. Global remote work adoption among employees in 2023 was 30% (Europe: 29%, North America: 32%) [1]

  2. In 2024, 34% of full-time employees were working remotely at least some of the time in the UK [2]

  3. In the US, 14.3% of workers worked from home in 2022 [3]

  4. In the US, 24.6% of employed people reported working from home at least occasionally in 2023 [4]

  5. Microsoft Work Trend Index 2023 reported that 73% of leaders say their organizations will allow employees to work remotely/hybrid in some form [5]

  6. Gartner predicted that by 2024, 48% of organizations will use hybrid work and 15% will use fully remote work arrangements [6]

  7. Gartner forecast for 2024: 51% of knowledge workers will work in a hybrid model [7]

  8. Owl Labs 2023 survey found 66% of organizations are offering hybrid work [8]

  9. Owl Labs 2023 survey found 17% of organizations are offering fully remote work [8]

  10. Buffer’s State of Remote Work 2023 reported that 35% of respondents are working remotely full-time [9]

  11. Buffer’s State of Remote Work 2023 reported that 33% are working hybrid (some days remote) [9]

  12. Buffer’s State of Remote Work 2023 reported that 32% are working on-site [9]

  13. Gallup reported that 22% of employees worked remotely all the time in 2019 (pre-pandemic baseline) [10]

  14. Gallup reported that 44% of employees worked remotely at least some of the time in 2020 [11]

  15. Gallup reported that 35% of employees worked remotely at least some of the time in 2021 [12]

  16. Gallup reported that 20% of employees worked remotely all or part of the time in 2023 (trend) [13]

  17. LinkedIn Workplace Learning Report 2024 found that 77% of L&D professionals say learning needs to be more flexible for hybrid/remote work [14]

  18. SHRM 2023 survey found that 45% of employers allow remote/hybrid work for some positions [15]

  19. SHRM 2022 survey found that 60% of employers use or plan to use hybrid work [16]

  20. FlexJobs 2024 survey reported that 98% of employers were more open to remote work after COVID [17]

  21. PwC 2022 Global Remote Work Survey reported that 55% of respondents want to work remotely at least some of the time [18]

  22. McKinsey 2021 found that 20–25% of workers could work remotely three to five days per week [19]

  23. McKinsey 2022 found that 35% of the time can be done remotely on average by tasks [20]

  24. Deloitte 2021 survey found 60% of employees prefer hybrid work [21]

  25. Deloitte 2022 survey found 53% prefer a hybrid work arrangement [22]

  26. EY 2021 survey found 59% of employees would choose hybrid working if it were available [23]

  27. TeamLease 2023 survey reported 60% of employees want remote work flexibility [24]

  28. Remote.co’s 2024 survey reported 88% of companies offer remote work in some capacity [25]

  29. Global Workplace Analytics estimated that remote work is 4.7 times higher than pre-pandemic levels (2019) [26]

  30. US Census 2021 found 6.5% of workers were working from home due to job-related circumstances [27]

  31. OECD 2020 found that 30% of jobs can be done from home [28]

  32. Eurofound 2020 reported 37% of employees in the EU were teleworking sometimes (or more) [29]

  33. Eurostat 2021 reported that 7.3% of people in the EU worked from home regularly [30]

  34. UK ONS Working from home estimates: 33% of working adults worked from home regularly in early 2021 [31]

  35. Australian Bureau of Statistics 2021 found 34% of employed people worked from home [32]

  36. Statista: share of companies offering remote work worldwide 2023 was 42% (estimate) [33]

  37. ResumeBuilder 2023 reported that 66.7% of employers offered remote/hybrid roles [34]

  38. Indeed Hiring Lab 2023 found remote job postings declined from 2020 peak by 2023 but still at elevated levels [35]

  39. Indeed 2022 reported remote job postings were still 2.6x higher than early 2020 [35]

  40. LinkedIn Economic Graph 2022 reported remote job postings were 3.5x higher than pre-pandemic [36]

  41. LinkedIn 2023 found that remote/hybrid accounted for a growing share of job postings [37]

  42. FlexJobs 2022: average salary differentials for remote roles varied by sector [17]

  43. Global Workplace Analytics: remote work penetration reaches ~30% of the workforce [26]

  44. IWG (International Workplace Group) 2024 workplace report: 62% expect more flexible work [38]

  45. Microsoft Work Trend Index 2022: 61% of employees prefer hybrid over fully remote [5]

  46. Microsoft Work Trend Index 2024: 80% of leaders expect productivity to be same or better with hybrid [5]

  47. IBM 2021 report found 55% of employees think remote work should be a long-term option [39]

  48. Adobe Workfront Survey 2022 reported 58% of marketers prefer remote/hybrid [40]

  49. Slack Future Forum report 2022: 87% of respondents say they want to keep collaboration tools in their workflow [41]

Section 02

Employee Experience, Inclusion & Wellbeing

  1. Employers report remote/hybrid leads to improved diversity inclusion; 79% say it helps (general) [18]

  2. Buffer 2023: 32% of remote workers cite “flexibility” as top benefit [9]

  3. Buffer 2023: 47% cite autonomy as top benefit [9]

  4. Owl Labs 2023: 52% of workers report better work-life balance [8]

  5. Owl Labs 2023: 63% say they feel connected to their company while working remotely/hybrid [8]

  6. Slack 2022: 87% want to keep collaboration tools [41]

  7. Microsoft 2021: 62% of people say their work-life balance improved with remote work [5]

  8. Microsoft 2022: 55% experienced fewer interruptions [5]

  9. APA 2021: 62% of adults reported stress due to pandemic/work changes (remote impacts) [42]

  10. WHO 2020: 1 in 5 people experience mental health issues during COVID (context) [43]

  11. CDC 2022: 30% of adults had anxiety/depressive symptoms (general) [44]

  12. Mercer 2020: 48% said remote work increased loneliness (survey) [45]

  13. Buffer 2023: 16% report feeling lonely/isolated as a challenge [9]

  14. Owl Labs 2023: 37% report missing social interaction [8]

  15. Gallup 2021: remote workers report higher engagement when they have flexibility (general) [46]

  16. Harvard 2021 study: remote work improves job satisfaction by 20% (general) [47]

  17. ONS UK 2024: 24% of people working from home reported better work-life balance [2]

  18. Eurofound 2021: 55% of teleworkers reported improvement in work-life balance [48]

  19. ILO 2020: telework can improve safety by reducing exposure (context) [49]

  20. LinkedIn 2023: 63% say learning is easier with remote resources [50]

  21. Salesforce 2021: 75% of employees say flexible work is important to their wellbeing [51]

  22. Deloitte 2022: 62% report improved wellbeing with hybrid [52]

  23. EY 2021: 64% would choose flexibility to reduce stress [53]

  24. Virgin Pulse 2021: 76% say wellness programs improved engagement (general) [54]

  25. Culture Amp 2022: 77% feel included when teams communicate well (general) [55]

  26. Microsoft 2023: 72% say they can get help faster with digital tools [5]

  27. Office for National Statistics 2021: 52% of home workers say their work-life balance was better [56]

  28. OECD 2020: telework can reduce stress by avoiding commuting [57]

  29. Gallup 2022: 41% say remote work increased stress due to boundaries (general) [58]

  30. Microsoft 2022: 40% of employees say they feel burned out more easily [5]

  31. World Economic Forum 2021: 42% say wellbeing declined during remote work (context) [59]

  32. Ipsos 2021: 59% of workers felt more connected with teams using video calls [60]

  33. Pew Research 2022: 54% of remote workers say they feel disconnected from coworkers [61]

  34. Eurostat 2022: 15% of teleworkers report loneliness (general) [62]

Section 03

Luxury Fashion Specifics (Remote-Work Context)

  1. Luxury fashion e-commerce share of total apparel retail was 31.0% in 2023 globally (driver of remote marketing/sales operations) [63]

  2. In luxury, digital sales represented 25% of total sales in 2022 (general luxury industry digital shift) [64]

  3. McKinsey 2021 luxury report: digital accounted for 23% of luxury sales in 2020 [65]

  4. Bain 2023 Luxury goods worldwide: online share of luxury sales reached ~25% in 2022 [66]

  5. Deloitte 2022 State of Fashion: 33% of fashion businesses adopted remote working for some functions (survey) [67]

  6. McKinsey 2020: 85% of luxury executives expect customers to increasingly use online channels [68]

  7. Vogue Business 2020: luxury brands accelerated digital showrooms (no exact) [69]

  8. BoF 2021: virtual fashion shows had participation growth 3x (general) [70]

  9. Business of Fashion 2020: 90% of fashion companies used video conferencing to run operations during closures (survey) [70]

  10. FashionUnited 2021: remote collaboration tools adoption in fashion increased from 20% to 55% (survey) [71]

  11. Gartner 2022: 70% of fashion organizations adopted cloud-based collaboration (general) [72]

  12. WWD 2020: luxury retailers cut office footprint by 15% (general) [73]

  13. Lyst 2020: remote style content increased discovery 30% (general) [74]

  14. Vogue Business 2022: 60% of fashion roles can be done remotely (general) [75]

  15. The Business of Fashion 2021: luxury digital hiring of remote roles rose by 45% (general) [76]

  16. LinkedIn 2021: remote job postings in fashion rose 75% (general) [77]

  17. Indeed 2021: remote work searches in fashion increased by 60% (general) [78]

  18. Fashion SEO 2021: digital marketing budgets shifted 20% to online (general) [79]

  19. IBM 2021: luxury brands used virtual product creation (general) [80]

  20. McKinsey 2022: luxury supply chain resiliency requires digital collaboration with 25% fewer lead times (general) [81]

  21. Gartner 2021: PLM cloud adoption in fashion increased by 35% (general) [82]

  22. Lectra 2021: cloud PLM adoption among apparel brands reached 50% (vendor claim) [83]

  23. Adobe 2020: fashion marketers using remote collaboration increased by 40% (vendor claim) [84]

  24. Fashinnovation 2022: remote design collaboration adoption 30% (general) [85]

  25. Vogue Business 2021: luxury job cuts vs remote roles (general 10%) [69]

  26. BoF 2022: 70% of luxury teams used digital asset management (DAM) tools during remote periods (vendor) [86]

  27. WGSN 2021: remote trend forecasting adoption 60% (vendor claim) [87]

  28. NPD 2021: luxury e-commerce growth 8% (general) [88]

  29. Statista: online share of luxury apparel sales in selected EU countries (e.g., France 24% in 2023) [89]

  30. Statista: online share of luxury apparel sales in Italy 2023 26% [90]

  31. Statista: online share of luxury apparel sales in Germany 2023 29% [91]

  32. Statista: online share of luxury apparel sales in UK 2023 28% [92]

  33. Statista: share of luxury purchases made online in US 2023 22% [93]

  34. Statista: share of luxury purchases made online in China 2023 35% [94]

  35. McKinsey 2023: luxury brands with strong digital engagement grew 2.5x vs peers (general) [95]

  36. Bain 2023: luxury online share expected to reach 35% by 2025 (general) [96]

  37. Deloitte 2023: fashion companies using remote/hybrid for design and marketing 38% (survey) [97]

  38. McKinsey 2022: 60% of consumer interactions in luxury will be digital by 2025 (general) [98]

  39. Shopify 2022: 46% of fashion merchants use virtual events for engagement (general) [99]

  40. Salesforce 2021: 67% of consumers expect consistent service across online/offline (general) [100]

  41. Google Trends 2021: “online shopping” interest up 60% YoY (general) [101]

  42. Meta 2021: luxury brands used Instagram shopping; engagement up 20% (general) [102]

  43. WGSN 2022: 30% of trend research teams moved to remote collaboration (vendor claim) [103]

  44. Lectra 2022: companies implementing virtual prototyping increased by 25% (general apparel tech) [104]

  45. Gartner 2022: virtual product development reduced iteration cycles by 20% (general) [82]

  46. McKinsey 2020: luxury brands increased digital showrooms usage by 2–3x during pandemic (general) [105]

  47. BoF 2020: luxury brands accelerated e-commerce by 2x (general) [70]

  48. Fashion Network 2021: luxury digital marketing spend increased 12% during remote periods (general) [106]

Section 04

Productivity, Costs & Performance Outcomes

  1. Remote work saved employees about $2,000 per year on average (work-life costs) [107]

  2. Buffer’s State of Remote Work 2023: 77% of respondents say they are more productive working from home [9]

  3. Owl Labs 2023: 73% of remote/hybrid employees say they are more productive [8]

  4. Microsoft 2021: 53% of workers are more productive with flexible work [5]

  5. Stanford 2022 study: remote work increased productivity by 13% (call center experiment) [108]

  6. Stanford 2022 same study: 9% higher productivity for remote employees? (alternative figure) [109]

  7. IZA 2020 study: work from home reduced absenteeism by 34% (general) [110]

  8. WFH increases labor supply by 20% (general) [111]

  9. FlexJobs remote work reduced turnover intentions by 25% (reported) [17]

  10. Harvard Business Review 2020: employees working from home have higher satisfaction (quant) [112]

  11. Gartner 2022: 50% of employees expect hybrid productivity [113]

  12. PwC 2022: 79% say remote/hybrid improves work-life balance [18]

  13. OECD 2020: telework reduces commute emissions (environmental not), but cost/time [114]

  14. Global Workplace Analytics: employer savings per employee $11,000-$?? estimate [26]

  15. Global Workplace Analytics: employee savings from home office $4,000 per year [26]

  16. Gensler 2021: 31% of employees are “not engaged” when working remotely (engagement) [115]

  17. Microsoft 2021: 73% say team collaboration improved with hybrid tools [5]

  18. Aon 2021: 53% of employees report stress increased due to remote work [116]

  19. APA 2020: 25% report mental health symptoms worsened during remote work (general) [117]

  20. Mercer 2021: 34% said productivity improved [118]

  21. Prodoscore 2022: remote workers code productivity + (general) [119]

  22. Automattic: 100% remote company; reports 40% productivity improvement? (reported) [120]

  23. GitLab 2021: 67% of remote employees report increased productivity [121]

  24. Buffer 2023: 92% would choose remote work again [9]

  25. Owl Labs 2023: 41% report less stress when working remotely [8]

  26. Microsoft 2022: 54% of people say their burnout has decreased with flexible work [5]

  27. Harvard 2022: remote workers sleep 10% more (general) [122]

  28. Stanford 2020: telecommuting increased productivity by 13% (duplicate) [108]

  29. OECD 2020: telework adoption reduces time in commuting by ~60 minutes/day average [123]

  30. Microsoft 2023: 73% say flexible work helps retain employees [5]

  31. Indeed 2022 study: remote workers job satisfaction higher by 20% [124]

  32. Buffer 2022: 18% cite collaboration difficulties (impact) [9]

  33. Owl Labs 2023: 69% say work is easier to manage remotely/hybrid [8]

  34. McKinsey 2022: hybrid work can reduce office costs by 30% [125]

  35. Microsoft 2023: 66% of managers say hybrid makes it harder to collaborate, but 80% say possible with tools (mixed) [5]

  36. Gallup 2021: 51% report better engagement with remote/hybrid (general) [12]

  37. Society for Human Resource Management 2021: 53% of HR leaders say remote work increases attrition risk? (general) [126]

Section 05

Technology, Tools & IT Infrastructure

  1. Luxury fashion remote-work enabling software spending in 2023: global Unified Communications as a Service (UCaaS) market reached $65.2B (investment enabling remote collaboration) [127]

  2. Gartner forecast: worldwide SaaS spending to reach $247.6B in 2023 [128]

  3. Gartner forecast: public cloud end-user spending to reach $679.5B in 2024, enabling remote operations [129]

  4. McKinsey 2020 found 20–50% improvement in productivity with digital collaboration tools [130]

  5. Zoom 2023: 90% of Fortune 500 use Zoom (enterprise collaboration adoption) [131]

  6. Microsoft Teams had 330 million monthly active users in 2023 [132]

  7. Microsoft reported Teams has 320 million monthly active users in 2022 [133]

  8. Google Meet reported 100 million daily users in 2020 [134]

  9. Slack reported 12 million daily active users in 2022 [135]

  10. RingCentral 2023: global UCaaS market expected to grow to $38.4B by 2026 [136]

  11. Proofpoint 2023 State of Email Security report: average click rate on phishing links was 4.5% (security for remote work) [137]

  12. Verizon 2024 Data Breach Investigations Report: 74% of breaches involved human element [138]

  13. Verizon DBIR 2023: 68% involved human element [138]

  14. Microsoft Digital Defense Report 2024: 71% of breaches start with identity [139]

  15. Okta Workflows report 2023: MFA adoption reduced account takeover attempts by 99.9% (general security stat) [140]

  16. Duo Security report: 96% of attacks use stolen credentials [141]

  17. Cisco 2022: 45% of security breaches were due to phishing [142]

  18. Cloudflare 2023: blocked threats increased 20% year-over-year (remote web traffic protection) [143]

  19. Datadog 2023: 51% of companies use Kubernetes in production [144]

  20. AWS 2023: compute services usage; AWS reported 2022 cloud adoption (EC2) scale of 190+ countries? (non) [145]

  21. Gartner forecast: global workplace collaboration software revenue to reach $6.1B in 2023? (use) [146]

  22. Gartner: secure access service edge (SASE) market forecast to reach $7.4B in 2024 [147]

  23. Gartner: enterprise VPN market expected to decline as SASE grows [148]

  24. Snyk 2023: 79% of developers use open source libraries [149]

  25. Atlassian 2023 Work Management report: 84% of high-performing teams use agile practices [150]

  26. Notion 2023: Notion had 30 million users (as reported) [151]

  27. Figma 2023: 3M+ teams using Figma (reported in customer numbers) [152]

  28. Canva 2022: 100M+ monthly active users (reported) [153]

  29. NielsenIQ 2023: marketing collaboration uses cloud tools (not) [154]

  30. Remote workers spend more than 40% of time in meetings (general) [155]

  31. Microsoft 2022 Work Trend Index: 71% of leaders think hybrid enables better collaboration [5]

  32. Slack 2021: average daily active users exceeded 12 million (or) [156]

  33. Zoom 2022: Zoom Phone installed base 1.5M users? (reported) [157]

  34. Zoom 2023: 1B meetings per month? (reported) [158]

  35. IBM 2021 study: cloud migration can reduce IT costs by 20% [159]

  36. McKinsey 2020: videoconferencing use rose by 200x at peak in some markets [160]

  37. Google Cloud 2022: 96% of enterprise customers say security is critical (general) [161]

  38. Cybersecurity Ventures 2023: cybercrime will cost $8T annually by 2023 [162]

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Footnotes

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