Retail And Fashion Industry Statistics
Retail and fashion surge online, yet sustainability and returns reshape consumer expectations.
Retail and fashion are bigger and faster than ever, from U.S. retail sales hitting $7.24 trillion in 2023 and e-commerce reaching $1.118 trillion (15.4% of total sales) to a global shift toward reuse, personalization, and sustainability.
Executive Summary
Key Takeaways
- 01
U.S. retail sales reached $7.24 trillion in 2023
- 02
U.S. e-commerce sales totaled $1.118 trillion in 2023
- 03
E-commerce accounted for 15.4% of total U.S. retail sales in 2023
- 04
76% of consumers have switched, avoided, or boycotted brands based on how they treat employees and society
- 05
62% of consumers want companies to take a stand on current and broadly relevant issues such as sustainability, transparency, or fair employment practices
- 06
52% of consumers say they have encountered false or misleading information about a brand’s sustainability actions
- 07
Global apparel production doubled between 2000 and 2015
- 08
The average number of times a garment is worn before it ceases to be used has decreased by 36% compared with 15 years ago
- 09
Less than 1% of material used to produce clothing is recycled into new clothing
- 10
U.S. retail trade employed 15.5 million people in March 2024
- 11
U.S. clothing and clothing accessories stores employed 1.0 million people in March 2024
- 12
U.S. textile mills employed 84,100 people in March 2024
- 13
Global RFID market in retail was valued at $3.28 billion in 2023
- 14
The retail RFID market is projected to grow at a CAGR of 11.9% from 2024 to 2030
- 15
Global fashion e-commerce market size was valued at $714.3 billion in 2023
Section 01
Consumer Behavior
76% of consumers have switched, avoided, or boycotted brands based on how they treat employees and society [1]
62% of consumers want companies to take a stand on current and broadly relevant issues such as sustainability, transparency, or fair employment practices [1]
52% of consumers say they have encountered false or misleading information about a brand’s sustainability actions [1]
83% of consumers think it is important or extremely important for companies to design products meant to be reused or recycled [2]
Consumers are willing to pay 9.7% more on average for sustainably produced or sourced goods [2]
80% of consumers are willing to pay more for sustainable produced or sourced goods [2]
46% of consumers are buying more sustainable products as a way to reduce their environmental impact [3]
52% of Gen Z and 48% of millennials say they have made more sustainable purchasing decisions over the past month [3]
55% of consumers are concerned about the environmental impact of their purchases [3]
69% of shoppers say the quality of an item is the most important factor in deciding if a product is sustainable [4]
56% of consumers say they are likely to shop secondhand apparel if they can find the brands they like [4]
68% of consumers looked for clothing with sustainable materials in 2023 [5]
67% of fashion executives cite lack of consumer willingness to pay a premium as a top barrier to sustainability [5]
71% of consumers expect companies to deliver personalized interactions [6]
76% of consumers get frustrated when personalization doesn’t happen [6]
78% of consumers are more likely to make repeat purchases from companies that personalize [6]
44% of Gen Z shoppers start product searches on social media [7]
58% of U.S. consumers have purchased apparel online in the past 12 months [8]
30% of U.S. consumers bought secondhand apparel in the past year [9]
49% of consumers say free shipping makes them more likely to shop online [10]
41% of consumers abandoned an online purchase because extra costs were too high [11]
The average documented online shopping cart abandonment rate is 70.19% [11]
48% of online shoppers have abandoned a cart in the last three months because delivery costs were too high [12]
22% of online shoppers abandoned a cart because delivery was too slow [12]
26% of U.S. consumers prefer buy online, pick up in store for apparel purchases [13]
36% of consumers purchased clothing via social media platforms in 2023 [14]
57% of fashion shoppers read reviews before purchasing apparel online [15]
84% of shoppers in fashion and accessories say they specifically seek out one-star reviews [15]
64% of fashion shoppers have returned apparel because of sizing issues [15]
69% of consumers say they are more likely to purchase from a retailer offering easy returns [16]
Section 02
Digital Commerce & Technology
Global RFID market in retail was valued at $3.28 billion in 2023 [17]
The retail RFID market is projected to grow at a CAGR of 11.9% from 2024 to 2030 [17]
Global fashion e-commerce market size was valued at $714.3 billion in 2023 [18]
The fashion e-commerce market is expected to grow at a CAGR of 9.1% from 2024 to 2030 [18]
Global virtual fitting room market size was valued at $4.79 billion in 2023 [19]
The virtual fitting room market is projected to grow at a CAGR of 25.1% from 2024 to 2030 [19]
Global social commerce market size was valued at $924.5 billion in 2023 [20]
The social commerce market is projected to grow at a CAGR of 31.6% from 2024 to 2030 [20]
Global retail analytics market size was valued at $8.84 billion in 2023 [21]
The retail analytics market is expected to grow at a CAGR of 24.5% from 2024 to 2030 [21]
U.S. retail m-commerce sales reached $491 billion in 2023 [22]
Mobile commerce accounted for 44.6% of U.S. retail e-commerce sales in 2023 [22]
U.S. social commerce sales are projected to reach $80.0 billion in 2025 [23]
TikTok accounted for 43.8% of U.S. social buyers in 2024 [23]
17% of online apparel purchases are expected to be influenced by generative AI in 2024 [24]
Generative AI influenced $199 billion in global online sales during the 2024 holiday season forecast [24]
79% of retailers say their company has increased investment in AI and automation in the last year [25]
71% of consumers want generative AI integrated into their shopping experiences [25]
58% of consumers have replaced traditional search engines with generative AI tools for product recommendations [25]
69% of retail executives say improving personalization is a top digital priority [26]
56% of consumers say they will become repeat buyers after a personalized experience [26]
62% of business leaders say personalization has improved customer retention [26]
92% of companies are using AI-driven personalization to drive growth [27]
64% of consumers prefer to buy from companies that tailor experiences to their wants and needs [27]
65% of consumers say a personalized experience makes them more likely to become a repeat customer [27]
74% of shoppers are more likely to buy after watching a product video [28]
87% of people have been convinced to buy a product or service by watching a video [28]
50% of consumers say online product videos help them decide which specific brand or product to buy [29]
42% of consumers have abandoned a purchase because there wasn’t enough product information [29]
40% of shoppers have abandoned a purchase because the product description was poor or inaccurate [29]
Section 03
Employment & Operations
U.S. retail trade employed 15.5 million people in March 2024 [30]
U.S. clothing and clothing accessories stores employed 1.0 million people in March 2024 [31]
U.S. textile mills employed 84,100 people in March 2024 [32]
U.S. cut and sew apparel manufacturing employed 130,300 people in March 2024 [33]
U.S. footwear manufacturing employed 24,900 people in March 2024 [34]
U.S. average hourly earnings in clothing stores were $18.46 in March 2024 [31]
U.S. average weekly hours in clothing stores were 28.5 in March 2024 [31]
U.S. average hourly earnings in retail trade were $24.52 in March 2024 [30]
U.S. average weekly hours in retail trade were 30.4 in March 2024 [30]
U.S. job openings in retail trade were 581,000 in February 2024 [35]
U.S. quits in retail trade were 601,000 in February 2024 [36]
U.S. layoffs and discharges in retail trade were 197,000 in February 2024 [37]
Inventory-to-sales ratio for U.S. clothing and clothing accessory stores was 2.54 in February 2024 [38]
Inventory-to-sales ratio for U.S. department stores was 2.09 in February 2024 [38]
U.S. retail trade inventories were $805.6 billion in February 2024 [38]
U.S. clothing and clothing accessory store inventories were $57.0 billion in February 2024 [38]
U.S. department store inventories were $27.4 billion in February 2024 [38]
Median U.S. return rate in retail was 14.5% in 2023 [39]
Retailers estimated $743 billion in merchandise was returned in 2023 [39]
For every $1 billion in sales, the average retailer incurs $145 million in merchandise returns [39]
13.7% of 2023 returns were fraudulent [39]
Retailers estimated $101 billion in return fraud and abuse in 2023 [39]
Average apparel return rate for e-commerce was 24.4% in 2023 [40]
Average apparel return rate for in-store purchases was 8.1% in 2023 [40]
70% of fashion returns are due to poor fit or style [40]
Apparel had the highest average return rate at 26% among e-commerce categories [41]
59% of retailers charge for at least one returns method [42]
84% of consumers are less likely to shop with a retailer after a poor returns experience [42]
97% of consumers say return policies influence their purchase decisions [42]
82% of retailers changed their return policies in the last 12 months [42]
Section 04
Retail Market Size
U.S. retail sales reached $7.24 trillion in 2023 [43]
U.S. e-commerce sales totaled $1.118 trillion in 2023 [44]
E-commerce accounted for 15.4% of total U.S. retail sales in 2023 [44]
Global retail e-commerce sales were estimated at $5.8 trillion in 2023 [45]
Worldwide retail e-commerce sales are projected to exceed $8 trillion by 2027 [45]
The global apparel market was valued at $1.79 trillion in 2024 [46]
The global footwear market is expected to generate $457.1 billion in revenue in 2024 [47]
The global luxury fashion market was valued at $111.5 billion in 2023 [48]
Global secondhand apparel market revenue is expected to reach $73 billion in 2028 [4]
The U.S. resale market grew 11 times faster than the broader retail clothing market in 2023 [4]
Global personal luxury goods market revenue reached €362 billion in 2023 [49]
The fashion industry is responsible for between 2% and 8% of global carbon emissions [50]
The textile sector employed 1.3 million people in the EU in 2022 [51]
EU households consumed on average 19 kilograms of textiles per person in 2022 [52]
The global online fashion market is projected to grow at a CAGR of 8.59% from 2024 to 2029 [53]
U.S. department store sales were $111.4 billion in 2023 [54]
U.S. clothing and clothing accessories store sales were $305.4 billion in 2023 [55]
U.S. shoe store sales were $47.7 billion in 2023 [56]
U.S. jewelry store sales were $44.0 billion in 2023 [57]
Global beauty and personal care market revenue is forecast at $646.2 billion in 2024 [58]
The U.S. online apparel market is expected to generate $144.7 billion in revenue in 2024 [59]
China’s apparel market is forecast to generate $391.4 billion in revenue in 2024 [60]
India’s apparel market is forecast to generate $109.4 billion in revenue in 2024 [61]
The UK apparel market is projected to reach $86.8 billion in 2024 [62]
Global fast fashion market size was valued at $106.4 billion in 2022 [63]
The global sports apparel market was valued at $203.3 billion in 2023 [64]
The global fashion influencer marketing market was valued at $6.82 billion in 2024 [65]
The global online clothing rental market size was valued at $1.77 billion in 2023 [66]
The global plus size clothing market was valued at $311.44 billion in 2023 [67]
The global maternity apparel market size was valued at $19.98 billion in 2023 [68]
Section 05
Sustainability & Environmental Impact
Global apparel production doubled between 2000 and 2015 [69]
The average number of times a garment is worn before it ceases to be used has decreased by 36% compared with 15 years ago [69]
Less than 1% of material used to produce clothing is recycled into new clothing [69]
Every second, the equivalent of one garbage truck of textiles is landfilled or burned [69]
The fashion industry uses around 93 billion cubic meters of water annually [50]
A pair of jeans requires about 7,500 liters of water to produce [50]
The fashion industry accounts for 9% of annual microplastic losses to the ocean [50]
Textile consumption in the EU caused on average the fourth highest pressure on the environment and climate from a consumption perspective in 2022 [52]
Textiles in the EU generated about 270 kilograms of CO2 emissions per person in 2022 [52]
Textile consumption in the EU used 9 cubic meters of water per person in 2022 [52]
Textile consumption in the EU used 400 square meters of land per person in 2022 [52]
Textile consumption in the EU used 391 kilograms of raw materials per person in 2022 [52]
EU citizens discard about 16 kilograms of textiles per person each year [51]
Only 4.4 kilograms of textiles per person are separately collected for reuse and recycling in the EU [51]
Global fiber production reached 124 million tonnes in 2023 [70]
Polyester accounted for 57% of global fiber production in 2023 [70]
Recycled polyester represented 13.6% of total polyester production in 2023 [70]
Virgin fossil-based synthetic fibers made up 62% of global fiber production in 2023 [70]
Cotton accounted for 20% of global fiber production in 2023 [70]
Manmade cellulosic fibers represented 6% of global fiber production in 2023 [70]
The average annual greenhouse gas emissions associated with textile purchases in Europe are estimated at 654 kilograms CO2 equivalent per person [71]
Clothing utilization has declined by 40% in some markets [72]
More than 100 billion garments are produced each year globally [72]
35% of all microplastics in the ocean come from washing synthetic textiles [73]
87% of the total fiber input used for clothing is ultimately incinerated or landfilled [69]
The fashion industry loses more than $500 billion of value every year due to underutilized clothing and lack of recycling [69]
Synthetic textiles are estimated to release 0.5 million tonnes of microfibers into the ocean every year [50]
The textile industry is the third biggest source of water degradation and land use in the EU [51]
The textile industry is the fifth biggest source of greenhouse gas emissions and primary raw materials use in the EU [51]
8% of global greenhouse gas emissions are caused by the textile sector [74]
215 trillion liters of water are used by the fashion industry per year [74]
9% of annual microplastic pollution to the oceans comes from textiles [74]
Global apparel resale is expected to reach $350 billion by 2028 [4]
Section 06
Trade & Sourcing
Apparel imports to the U.S. totaled $79.3 billion in 2023 [75]
U.S. apparel exports totaled $4.9 billion in 2023 [75]
U.S. footwear imports totaled $30.4 billion in 2023 [76]
U.S. footwear exports totaled $2.0 billion in 2023 [76]
China accounted for 21.3% of U.S. apparel imports by value in 2023 [75]
Vietnam accounted for 18.9% of U.S. apparel imports by value in 2023 [75]
Bangladesh accounted for 9.7% of U.S. apparel imports by value in 2023 [75]
India accounted for 5.8% of U.S. apparel imports by value in 2023 [75]
Indonesia accounted for 5.0% of U.S. apparel imports by value in 2023 [75]
Cambodia accounted for 4.6% of U.S. apparel imports by value in 2023 [75]
Pakistan accounted for 3.6% of U.S. apparel imports by value in 2023 [75]
Mexico accounted for 3.4% of U.S. apparel imports by value in 2023 [75]
Honduras accounted for 2.8% of U.S. apparel imports by value in 2023 [75]
Italy accounted for 2.3% of U.S. apparel imports by value in 2023 [75]
U.S. cotton textile and apparel exports were $28.0 billion in 2023 [77]
More than 200 countries are involved in the clothing value chain [74]
The EU imported €191 billion worth of textiles and clothing in 2023 [78]
The EU exported €69 billion worth of textiles and clothing in 2023 [78]
China was the EU’s largest supplier of textiles and clothing with 27% of imports in 2023 [78]
Türkiye accounted for 12% of EU textile and clothing imports in 2023 [78]
Bangladesh supplied 11% of EU textile and clothing imports in 2023 [78]
The EU textile and clothing industry had a turnover of €170 billion in 2023 [78]
The EU textile and clothing industry employed 1.3 million people in 2023 [78]
99% of EU textile and clothing enterprises are SMEs [78]
China produced 22.1 billion pairs of shoes in 2022 [79]
India produced 2.6 billion pairs of shoes in 2022 [79]
Vietnam produced 1.4 billion pairs of shoes in 2022 [79]
Indonesia produced 1.1 billion pairs of shoes in 2022 [79]
Global cotton production was projected at 113.3 million bales in 2023/24 [80]
India was projected to produce 25.0 million bales of cotton in 2023/24 [80]
China was projected to produce 27.0 million bales of cotton in 2023/24 [80]
References
Footnotes
- 1accenture.com
- 2pwc.com
- 3www2.deloitte.com
- 4thredup.com
- 5mckinsey.com×3
- 7emarketer.com×3
- 8statista.com×18
- 11baymard.com
- 15powerreviews.com
- 16nrf.com×2
- 17grandviewresearch.com×9
- 24salesforce.com
- 25capgemini.com
- 26twilio.com
- 27segment.com
- 28wyzowl.com
- 29salsify.com
- 30bls.gov×8
- 38census.gov×7
- 40nosto.com
- 41shopify.com
- 42narvar.com
- 49bain.com
- 50unep.org
- 51environment.ec.europa.eu
- 52eea.europa.eu×2
- 53mordorintelligence.com
- 67fortunebusinessinsights.com×2
- 69ellenmacarthurfoundation.org
- 70textileexchange.org
- 73iucn.org
- 74un.org
- 75otexa.trade.gov
- 77cottonworks.com
- 78ec.europa.eu