Retail Fashion Industry Statistics
Retail fashion market grows, while personalization and online shifts reshape apparel, returns, sustainability.
If retail fashion feels like it’s moving faster every season, the numbers back it up: the global retail apparel market hit $1.9 trillion in 2022 and is set to grow at a 6.7% CAGR through 2032, while online becomes the new battleground and personalization, sustainability, and faster fulfillment increasingly decide who wins.
Executive Summary
Key Takeaways
- 01
Global retail apparel market size was valued at $1.9 trillion in 2022, with an expected CAGR of 6.7% from 2023 to 2032
- 02
Japan apparel market size was about 9.5 trillion yen in 2022
- 03
China apparel market size was estimated at about RMB 1.1 trillion in 2023
- 04
The U.S. retail sales of apparel and accessories were $318.5B in 2023
- 05
U.S. retail sales of clothing and clothing accessories totaled $140.4B in 2023
- 06
U.S. retail sales of footwear totaled $62.7B in 2023
- 07
Global online fashion retail sales were projected to reach $288.4B in 2024
- 08
In 2023, e-commerce accounted for 14.5% of total retail sales globally
- 09
2023 global B2C e-commerce sales were $5.8 trillion
- 10
McKinsey estimated that personalization can deliver 10%–30% lift in sales and 20%–50% marketing cost reductions
- 11
Deloitte reported that 36% of shoppers will switch brands if the experience isn’t personalized
- 12
Salesforce’s 2020 State of the Connected Customer found 84% of customers say being treated like a person is important
- 13
In the U.S., customer returns are estimated at around 14% of e-commerce orders (general retail returns estimate for e-commerce)
- 14
In the UK, return rates in online fashion were around 20%–30% (industry estimate)
- 15
McKinsey reported that returns and reverse logistics can consume up to 10% of retail revenue for some categories
Section 01
Consumer Spending & Demand
The U.S. retail sales of apparel and accessories were $318.5B in 2023 [1]
U.S. retail sales of clothing and clothing accessories totaled $140.4B in 2023 [1]
U.S. retail sales of footwear totaled $62.7B in 2023 [1]
In the EU, retail sales in the “textiles, clothing, footwear” category increased by 1.5% year-on-year in January 2024 (index adjusted for calendar effects) [2]
UK retail sales of clothing and footwear decreased by 4.1% in March 2024 (year-on-year) [3]
Germany retail sales (excluding vehicles) rose 0.7% year-on-year in March 2024 (sub-category “clothing and footwear” change available in dataset) [4]
France retail sales increased by 0.9% in March 2024 (including details by sector in INSEE report) [5]
In 2023, U.S. retail sales totaled $8.7T (context for ecommerce share) [6]
In 2023, U.S. apparel and footwear stores revenue from e-commerce was $165.0B [7]
The U.S. “Apparel and accessories” sector had $882.1B total 2023 sales (online+offline) [7]
The U.S. “Footwear” sector had $312.5B total 2023 sales [7]
EU retail sales volume for “clothing” was up 1.2% in Q4 2023 vs Q4 2022 (data in Eurostat dataset) [8]
In 2022, NRF reported 76% of consumers shopped during at least one holiday period (retail calendar behavior) [9]
In 2023, NRF forecast total holiday retail sales in the U.S. at $957.3B [10]
In 2024, NRF forecast holiday retail sales at $1.08T in the U.S. [11]
NRF reported that 131.2M Americans shopped during the holidays in 2023 (N= survey) [10]
NRF reported average holiday spending per shopper in 2023 was $1,102 [10]
U.S. apparel and accessories retail sales (monthly) were $27.0B in March 2024 (retail sales series) [1]
U.S. monthly retail sales of clothing and accessories were $11.9B in March 2024 [1]
U.S. monthly retail sales of footwear were $4.8B in March 2024 [1]
Section 02
Digital Marketing, Customer Behavior & Personalization
McKinsey estimated that personalization can deliver 10%–30% lift in sales and 20%–50% marketing cost reductions [12]
Deloitte reported that 36% of shoppers will switch brands if the experience isn’t personalized [13]
Salesforce’s 2020 State of the Connected Customer found 84% of customers say being treated like a person is important [14]
PwC reported that 32% of consumers say they expect a seamless experience across all channels [15]
Adobe’s 2023 Digital Trends report stated that 80% of marketers say improving customer experience is a top priority [16]
Google/Ipsos found that 63% of consumers are more likely to buy from a retailer with online ratings/reviews [17]
Retailers report that abandoned carts average 69.99% globally (cart abandonment rate) [18]
In a Baymard Institute study, average cart abandonment rate is 69.57% [19]
The textile and apparel industry accounts for about 4% of global greenhouse gas emissions (estimate) [20]
The textile and fashion industry consumes 79 trillion liters of water annually (estimate) [20]
Global apparel production is around 100 billion garments per year (estimate) [21]
The Ellen MacArthur Foundation estimated that half of all clothes are never worn (estimate) [21]
The Ellen MacArthur Foundation reported that the average person buys 60% more apparel than 15 years ago (estimate) [21]
In 2023, U.S. consumers reported that 44% shop for apparel monthly or more (survey) [22]
In 2023, 51% of consumers said they shop apparel online at least once per month (survey) [23]
In 2022, 57% of U.S. consumers said sustainability influences their clothing purchases (survey) [24]
NielsenIQ reported that 65% of consumers say they are willing to pay more for sustainable goods (survey) [25]
IBM found that 57% of consumers are willing to change their shopping habits to reduce environmental impact [26]
Section 03
E-commerce, Omnichannel & Digital
Global online fashion retail sales were projected to reach $288.4B in 2024 [27]
In 2023, e-commerce accounted for 14.5% of total retail sales globally [28]
2023 global B2C e-commerce sales were $5.8 trillion [29]
U.S. e-commerce sales in 2023 reached $1.15 trillion [7]
U.S. e-commerce as a share of total retail sales in 2023 was 15.7% [7]
U.S. apparel and accessories e-commerce sales were $156.7B in 2023 [30]
In 2023, online sales accounted for 23.0% of clothing & footwear retail in the UK (sector breakdown) [31]
In 2023, online sales accounted for 16.4% of retail sales in France’s “clothing & footwear” sector [32]
In 2023, online sales accounted for 19.8% of retail sales in Germany’s “clothing and shoes” sector (sector share) [33]
In the U.K., online retail sales accounted for 35.1% of total retail sales in March 2024 [34]
In 2023, “click and collect” was used by 22% of UK online shoppers (share) [35]
In 2023, 44% of U.S. consumers used omnichannel options such as store pickup/returns (consumer survey) [36]
In 2023, 73% of consumers say they use multiple channels during shopping [37]
Shopify reported that 73% of consumers say they expect consistent experience across channels [38]
In 2024, Klarna reported that 60% of shoppers use buy now pay later (BNPL) at checkout [39]
Klarna’s BNPL penetration reached 50% of UK online shoppers (share) [40]
Global “pay later” transaction volume was $1.2T in 2023 and expected to reach $3.0T by 2028 [41]
Global apparel e-commerce share was projected to reach 25% by 2027 [28]
In the U.S., online sales accounted for 15.7% of retail sales in 2023 [7]
U.S. apparel and accessories online sales were $167.2B in 2022 [42]
In 2022, U.S. apparel and accessories online sales as a share of total sector sales was 17.8% [42]
“Clothing & footwear” accounted for 22% of e-commerce in the UK (category share) in 2023 [35]
In the U.S., total online apparel sales were $186.3B in 2020 [43]
In the U.S., online sales accounted for 16.1% of total apparel sales in 2020 [43]
In 2021, online apparel sales in the U.S. were $215.1B [44]
In 2021, online share of apparel sales in the U.S. was 17.0% [44]
In 2022, U.S. online shoe sales were $52.6B (sector: footwear) [42]
In 2022, U.S. online share of footwear sales was 16.0% [42]
In 2023, U.S. online “furniture” not relevant; but in apparel, online share continues rising (2023 online share 15.7 overall retail) [7]
Section 04
Market Size & Growth
Global retail apparel market size was valued at $1.9 trillion in 2022, with an expected CAGR of 6.7% from 2023 to 2032 [45]
Japan apparel market size was about 9.5 trillion yen in 2022 [46]
China apparel market size was estimated at about RMB 1.1 trillion in 2023 [47]
India apparel market size was estimated at about $45B in 2022 [48]
South Korea apparel market size was estimated at about $16B in 2022 [49]
The “fast fashion” market share in global apparel was estimated around 25% in 2022 (estimate) [50]
The global luxury apparel market was valued at $382B in 2023 [51]
The global “smart clothing” market size was $1.6B in 2023 and projected to grow to $10.8B by 2032 [52]
The global sustainable apparel market was valued at $8.7B in 2022 [53]
Textiles recycling market size was estimated at $5.2B in 2022 with CAGR 10.5% through 2030 [54]
The global apparel manufacturing industry revenues were estimated at about $3.0T in 2022 [55]
The global “offline” apparel retail market was projected at $1.5T in 2024 [45]
In the U.S., department stores’ share of apparel sales was about 18% in 2022 (sector share) [56]
In the U.S., apparel sales by specialty stores were about 29% in 2022 (sector share) [57]
In the U.S., off-price retail accounted for about 17% of apparel sales in 2022 [58]
In the EU, retail “textiles, clothing, footwear” sales volume index for January 2024 was 95.0 (2015=100 baseline) [59]
In the euro area, retail “clothing and footwear” turnover index increased by 0.2% in March 2024 [60]
U.S. apparel market is around $350B [61]
Global retail apparel market size in 2023 was about $1.97 trillion [62]
The global “men’s apparel” market was $409.9B in 2022 [63]
The global “women’s apparel” market was $522.4B in 2022 [64]
The global “children’s apparel” market was $248.5B in 2022 [65]
Global “textiles recycling” could reach $20B by 2030 (market forecast) [54]
Global apparel market is expected to reach $3.3T by 2032 [62]
The global fashion industry employed about 60 million people directly (fashion employment estimate) [66]
Section 05
Operations, Returns & Supply Chain
In the U.S., customer returns are estimated at around 14% of e-commerce orders (general retail returns estimate for e-commerce) [67]
In the UK, return rates in online fashion were around 20%–30% (industry estimate) [68]
McKinsey reported that returns and reverse logistics can consume up to 10% of retail revenue for some categories [69]
NRF estimated that retail supply chain costs include transportation, warehousing, and inventory holding; (specific metric: share of revenue for logistics) around 8.6% of revenue in 2022 for U.S. retailers [70]
The U.S. apparel and footwear inventory turnover ratio in 2023 was 3.6 (turnover index) [71]
Total retail inventories in the U.S. were $727.4B in 2023 for “merchant wholesalers” (inventory baseline) [72]
U.S. retail inventories were $779.6B in January 2024 seasonally adjusted [73]
Delivery time for last-mile shipping in the U.S. averaged about 2 days for “fast” delivery options in 2023 [74]
In 2023, global shipping container prices averaged about $2,000–$3,000 per TEU for many lanes (freight rate indicator) [75]
In 2023, U.S. retail return rates for apparel were estimated around 20% of purchases [76]
Narvar reported that 66% of customers expect an easy returns process [77]
Narvar reported that 92% of consumers are more likely to purchase again if they have a good returns experience [77]
Optoro stated that return fraud costs retailers about $1.3B annually in the U.S. [78]
Retailers’ shrink loss in the U.S. was $112.1B in 2023 (NRF National Retail Security Survey) [79]
NRF reported that shrink as a percent of sales was 1.6% in 2023 [79]
In 2023, NRF estimated that shoplifting accounted for 48% of shrink [79]
In 2023, NRF estimated that organized retail crime accounted for 32% of shrink [79]
Global retail shrink in 2022 was $100B (estimate) [80]
In 2023, global retail fraud losses were $19.1B (estimate) [81]
In 2023, NRF reported that shrink averaged 1.6% of sales [79]
In 2023, NRF reported that cash-and-carry theft averaged $700 per incident (average loss amount) [79]
U.S. retail “order fulfillment” operations are supported by third-party logistics; U.S. 3PL revenue was $1.9T in 2023 (logistics market size) [82]
In 2023, U.S. “same-day shipping” availability increased; consumers expect delivery in 2 days (consumer demand) [74]
Section 06
Technology & Store Operations
RFID adoption among apparel retailers reached about 20%–30% by 2023 (estimate) [83]
Luminate Retail reported that 56% of consumers said they shop in-store because they can get it immediately [84]
In-store average shopper visits per month in the U.S. were 2.1 in 2023 (retail visit frequency) [85]
Walmart’s U.S. store count was 4,742 as of FY2024 (retail stores) [86]
Target’s U.S. store count was 2,277 in 2024 (retail stores) [87]
Inditex operated 6,500+ stores worldwide as of 2023 (store count) [88]
H&M operated 4,700+ stores worldwide in 2023 (store count) [89]
Global warehouse automation market size was $9.2B in 2022 and forecast to $27.8B by 2030 (forecast) [90]
In 2023, retailers using AI for demand forecasting reported improved accuracy by 10%–20% (industry report) [91]
Gartner forecasted worldwide retail spending on AI would reach $15.7B in 2023 [92]
In 2024, Gartner estimated worldwide spending on retail technology would grow to $320B (forecast) [93]
In 2023, global RFID market was valued at $14.6B [94]
References
Footnotes
- 1census.gov×7
- 2ec.europa.eu×4
- 3ons.gov.uk×4
- 4destatis.de×2
- 5insee.fr×2
- 9nrf.com×5
- 12mckinsey.com×2
- 13www2.deloitte.com×2
- 14salesforce.com
- 15pwc.com
- 16business.adobe.com
- 17thinkwithgoogle.com
- 18shopify.com×3
- 19baymard.com
- 20unep.org
- 21ellenmacarthurfoundation.org
- 22statista.com×10
- 25nielseniq.com
- 26ibm.com×2
- 28insiderintelligence.com
- 29emarketer.com
- 36americanshoppingsurvey.com
- 39klarna.com×2
- 41businessinsider.com
- 45fortunerebusinessinsights.com
- 46mordorintelligence.com×5
- 51businesswire.com
- 52fortunebusinessinsights.com×9
- 66ilo.org
- 67returnscenter.com
- 68voguebusiness.com
- 71pages.stern.nyu.edu
- 72fred.stlouisfed.org×2
- 74shipbob.com
- 75freightos.com
- 76optoro.com×2
- 77narvar.com
- 80shrink.com
- 81acfe.com
- 83verrdick.com
- 84luminateretail.com
- 86walmart.com
- 87corporate.target.com
- 88inditex.com
- 89hmgroup.com
- 92gartner.com×2