Next live webinar: See Rawshot in Action: Live AI Fashion Photoshoot Demo
Rawshot.ai
Fashion · Report

Shoe Industry Statistics

Footwear market growth accelerates as online sales and sustainability reshape global demand.

Step into the future of footwear: the global shoe industry hit USD 398.92 billion in 2023 and is forecast to climb from USD 420.36 billion in 2024 to USD 579.80 billion by 2032, powered by everything from rising athletic and luxury demand to faster growth in online shopping and a growing push for lower-carbon materials.

Jannik LindnerWritten byJannik LindnerCo-Founder, Rawshot.ai
UpdatedApril 19, 2026Read11 minSources54 verified
Shoe Industry Statistics

Executive Summary

Key Takeaways

Research reviewed

Footwear market growth accelerates as online sales and sustainability reshape global demand.

  • The global footwear market was valued at USD 398.92 billion in 2023

  • The global footwear market is projected to grow from USD 420.36 billion in 2024 to USD 579.80 billion by 2032

  • The global footwear market is expected to exhibit a CAGR of 4.11% during 2024–2032

  • U.S. footwear imports totaled 2.39 billion pairs in 2023

  • The customs value of U.S. footwear imports was $28.94 billion in 2023

  • China accounted for 61.9% of U.S. footwear import pairs in 2023

  • Nike generated $51.2 billion in revenue in fiscal 2024

  • Nike Brand revenue was $48.0 billion in fiscal 2024

  • Converse revenue was $1.7 billion in fiscal 2024

  • U.S. consumers bought 2.2 pairs of athletic shoes on average in 2023

  • U.S. consumers bought 2.5 pairs of non-athletic shoes on average in 2023

  • 39% of U.S. consumers purchased shoes online in 2023

  • The footwear industry emitted 700 million metric tons of CO2 equivalent annually

  • Footwear accounts for 1.4% of global greenhouse gas emissions

  • Around 23.8 billion pairs of shoes are produced globally each year

Section 01

Company Performance

  1. Nike generated $51.2 billion in revenue in fiscal 2024 [1]

  2. Nike Brand revenue was $48.0 billion in fiscal 2024 [1]

  3. Converse revenue was $1.7 billion in fiscal 2024 [1]

  4. Nike’s net income was $5.7 billion in fiscal 2024 [1]

  5. Adidas generated €21.4 billion in revenue in 2023 [2]

  6. Adidas footwear revenue was €12.3 billion in 2023 [2]

  7. Adidas gross margin was 47.5% in 2023 [2]

  8. Adidas sold 419 million pairs of shoes in 2023 [3]

  9. Puma sales were €8.6 billion in 2023 [4]

  10. Puma gross profit margin was 46.3% in 2023 [4]

  11. Skechers recorded sales of $8.00 billion in 2023 [5]

  12. Skechers wholesale sales were $4.73 billion in 2023 [5]

  13. Skechers direct-to-consumer sales were $3.27 billion in 2023 [5]

  14. Crocs reported revenues of $3.96 billion in 2023 [6]

  15. Crocs brand revenues were $3.03 billion in 2023 [6]

  16. HEYDUDE revenues were $949 million in 2023 [6]

  17. Deckers reported net sales of $4.29 billion in fiscal 2024 [7]

  18. HOKA net sales were $1.81 billion in fiscal 2024 [7]

  19. UGG net sales were $2.23 billion in fiscal 2024 [7]

  20. Wolverine Worldwide reported revenue of $2.24 billion in 2023 [8]

  21. Merrell revenue was $599.8 million in 2023 [8]

  22. Saucony revenue was $335.7 million in 2023 [8]

  23. Steve Madden reported revenue of $2.25 billion in 2023 [9]

  24. Steve Madden wholesale revenue was $1.66 billion in 2023 [9]

  25. Steve Madden direct-to-consumer revenue was $589.2 million in 2023 [9]

  26. Caleres reported net sales of $2.82 billion in 2023 [10]

  27. Famous Footwear sales were $1.47 billion in 2023 [10]

Section 02

Consumer Behavior

  1. U.S. consumers bought 2.2 pairs of athletic shoes on average in 2023 [11]

  2. U.S. consumers bought 2.5 pairs of non-athletic shoes on average in 2023 [12]

  3. 39% of U.S. consumers purchased shoes online in 2023 [13]

  4. 61% of U.S. consumers purchased shoes in-store in 2023 [13]

  5. The average revenue per user in the U.S. footwear market is expected to amount to $252.10 in 2024 [14]

  6. User penetration in the U.S. footwear market is expected to be 71.5% in 2024 [14]

  7. Volume in the U.S. footwear market is expected to amount to 1.9 billion pairs by 2029 [14]

  8. The average volume per person in the U.S. footwear market is expected to amount to 5.4 pairs in 2024 [14]

  9. Revenue in the U.S. sneaker market is expected to amount to $23.4 billion in 2024 [15]

  10. User penetration in the U.S. sneaker market is expected to be 45.0% in 2024 [15]

  11. The average revenue per user in the U.S. sneaker market is expected to amount to $214.60 in 2024 [15]

  12. Revenue in the global shoes market is expected to amount to $457.10 billion in 2024 [16]

  13. The global shoes market is expected to grow annually by 3.16% from 2024 to 2029 [16]

  14. The average revenue per user in the global shoes market is expected to amount to $59.96 in 2024 [16]

  15. Volume in the global shoes market is expected to amount to 8.7 billion pairs by 2029 [16]

  16. The average volume per person in the global shoes market is expected to amount to 1.0 pairs in 2024 [16]

  17. Revenue in the global sneakers market is expected to amount to $100.20 billion in 2024 [17]

  18. The global sneakers market is expected to grow annually by 3.48% from 2024 to 2029 [17]

  19. User penetration in the global sneakers market is expected to be 12.4% in 2024 [17]

  20. The average revenue per user in the global sneakers market is expected to amount to $96.38 in 2024 [17]

  21. Revenue in China’s shoes market is expected to amount to $92.24 billion in 2024 [18]

  22. User penetration in China’s shoes market is expected to be 37.5% in 2024 [18]

  23. The average revenue per user in China’s shoes market is expected to amount to $173.40 in 2024 [18]

  24. Volume in China’s shoes market is expected to amount to 3.2 billion pairs by 2029 [18]

  25. Revenue in India’s shoes market is expected to amount to $29.21 billion in 2024 [19]

  26. User penetration in India’s shoes market is expected to be 17.3% in 2024 [19]

  27. The average revenue per user in India’s shoes market is expected to amount to $45.36 in 2024 [19]

  28. Volume in India’s shoes market is expected to amount to 2.3 billion pairs by 2029 [19]

Section 03

Market Size

  1. The global footwear market was valued at USD 398.92 billion in 2023 [20]

  2. The global footwear market is projected to grow from USD 420.36 billion in 2024 to USD 579.80 billion by 2032 [20]

  3. The global footwear market is expected to exhibit a CAGR of 4.11% during 2024–2032 [20]

  4. The U.S. footwear market size was valued at USD 91.51 billion in 2023 [21]

  5. The U.S. footwear market is expected to grow at a CAGR of 5.6% from 2024 to 2030 [21]

  6. The global athletic footwear market size was valued at USD 127.30 billion in 2023 [22]

  7. The global athletic footwear market is expected to grow at a CAGR of 4.8% from 2024 to 2030 [22]

  8. The global luxury footwear market size was estimated at USD 31.72 billion in 2023 [23]

  9. The global luxury footwear market is expected to grow at a CAGR of 5.6% from 2024 to 2030 [23]

  10. The global hiking footwear market size was valued at USD 19.78 billion in 2023 [24]

  11. The global hiking footwear market is expected to grow at a CAGR of 6.1% from 2024 to 2030 [24]

  12. The global safety shoes market size was valued at USD 10.23 billion in 2023 [25]

  13. The global safety shoes market is expected to grow at a CAGR of 4.8% from 2024 to 2030 [25]

  14. The global kids footwear market size was estimated at USD 64.12 billion in 2023 [26]

  15. The global kids footwear market is expected to grow at a CAGR of 6.6% from 2024 to 2030 [26]

  16. The global vegan footwear market size was estimated at USD 35.52 billion in 2023 [27]

  17. The global vegan footwear market is expected to grow at a CAGR of 7.9% from 2024 to 2030 [27]

  18. The global orthopedic shoes market size was estimated at USD 4.72 billion in 2023 [28]

  19. The global orthopedic shoes market is expected to grow at a CAGR of 5.3% from 2024 to 2030 [28]

  20. The global online shoe market size was valued at USD 112.32 billion in 2023 [29]

  21. The global online shoe market is expected to grow at a CAGR of 7.4% from 2024 to 2030 [29]

  22. The global sneaker market size was estimated at USD 80.94 billion in 2023 [30]

  23. The global sneaker market is expected to grow at a CAGR of 5.2% from 2024 to 2030 [30]

  24. The global formal shoes market size was estimated at USD 10.46 billion in 2023 [31]

  25. The global formal shoes market is expected to grow at a CAGR of 3.9% from 2024 to 2030 [31]

  26. The global leather footwear market size was valued at USD 127.57 billion in 2023 [32]

  27. The global leather footwear market is expected to grow at a CAGR of 4.6% from 2024 to 2030 [32]

  28. The global non-athletic footwear market size was valued at USD 169.75 billion in 2023 [33]

  29. The global non-athletic footwear market is expected to grow at a CAGR of 4.4% from 2024 to 2030 [33]

Section 04

Sustainability

  1. The footwear industry emitted 700 million metric tons of CO2 equivalent annually [34]

  2. Footwear accounts for 1.4% of global greenhouse gas emissions [34]

  3. Around 23.8 billion pairs of shoes are produced globally each year [34]

  4. About 90% of shoes end up in landfill [34]

  5. A typical running shoe generates 14 kilograms of CO2 emissions over its life cycle [35]

  6. Manufacturing accounts for 68% of a running shoe’s carbon footprint [35]

  7. More than 15 billion pairs of shoes are manufactured each year globally [35]

  8. Footwear contributes 1.4% of global greenhouse gas emissions [35]

  9. The average running shoe is made from about 65 discrete parts [35]

  10. Allbirds reported a carbon footprint of 5.90 kg CO2e for its Tree Dasher 2 [36]

  11. Allbirds reported a carbon footprint of 4.99 kg CO2e for its Wool Runner [36]

  12. Allbirds reduced its average product carbon footprint by 22% by the end of 2022 versus 2021 [36]

  13. On reported that 99% of polyester used in its products in 2023 was recycled [37]

  14. On reported that 95% of cotton used in 2023 was organic [37]

  15. On reported that 12% of polyester in footwear came from recycled sources in 2023 [37]

  16. Adidas used 99% recycled polyester in its products in 2023 [38]

  17. Adidas processed more than 18 million pairs of shoes containing Parley Ocean Plastic in 2023 [38]

  18. Puma reported that 9 out of 10 products were made with recycled or certified materials in 2023 [39]

  19. Puma aims to make 100% of its polyester from textile waste by 2030 [39]

  20. Nike reported that 78% of all Nike brand footwear manufacturing waste was recycled back into Nike products and other goods in FY23 [40]

  21. Nike diverted 100% of waste from landfill in its Tier 1 finished footwear supplier factories in FY23 [40]

  22. Nike reduced greenhouse gas emissions by 69% at owned or operated facilities against a FY20 baseline [40]

  23. New Balance reported that 100% of leather sourced in 2023 came from Leather Working Group silver-rated or above tanneries [41]

  24. New Balance reported that 74% of polyester sourced in 2023 was recycled polyester [41]

  25. Deckers reported that 100% of leather used for HOKA, Teva and Koolaburra in FY24 was Leather Working Group certified [42]

  26. Deckers reported that 84% of polyester used in FY24 was recycled [42]

  27. Crocs reduced absolute Scope 1 and 2 emissions by 11.2% in 2023 compared with 2021 [43]

  28. Crocs’ Classic Clog has a carbon footprint of 3.94 kg CO2e per pair [43]

  29. Crocs achieved 25.0% bio-circular content in Croslite in 2023 [43]

Section 05

Trade

  1. U.S. footwear imports totaled 2.39 billion pairs in 2023 [44]

  2. The customs value of U.S. footwear imports was $28.94 billion in 2023 [44]

  3. China accounted for 61.9% of U.S. footwear import pairs in 2023 [44]

  4. Vietnam accounted for 31.3% of U.S. footwear import customs value in 2023 [44]

  5. U.S. footwear exports totaled 56.5 million pairs in 2023 [45]

  6. The customs value of U.S. footwear exports was $1.62 billion in 2023 [45]

  7. The U.S. imported 377.2 million pairs of footwear from Vietnam in 2023 [44]

  8. The U.S. imported 1.48 billion pairs of footwear from China in 2023 [44]

  9. The U.S. imported 123.5 million pairs of footwear from Indonesia in 2023 [44]

  10. The U.S. imported 101.7 million pairs of footwear from India in 2023 [44]

  11. The customs value of U.S. footwear imports from Vietnam was $9.07 billion in 2023 [44]

  12. The customs value of U.S. footwear imports from China was $7.90 billion in 2023 [44]

  13. The customs value of U.S. footwear imports from Indonesia was $2.43 billion in 2023 [44]

  14. The customs value of U.S. footwear imports from Cambodia was $1.32 billion in 2023 [44]

  15. The average customs value per pair of U.S. footwear imports was $12.11 in 2023 [44]

  16. The average customs value per pair of U.S. footwear exports was $28.75 in 2023 [45]

  17. Footwear export quantity from China was 8.7 billion pairs in 2023 [46]

  18. Footwear export quantity from China was 9.3 billion pairs in 2022 [46]

  19. Vietnam exported footwear worth about 24 billion U.S. dollars in 2023 [47]

  20. Vietnam produced about 1.4 billion pairs of footwear in 2023 [48]

  21. India’s footwear exports were valued at around 3 billion U.S. dollars in FY 2024 [49]

  22. India’s footwear imports were valued at around 822 million U.S. dollars in FY 2024 [50]

  23. Brazil produced 892 million pairs of shoes in 2023 [51]

  24. Brazil exported 97.5 million pairs of shoes in 2023 [52]

  25. Brazil’s shoe export revenue reached 976 million U.S. dollars in 2023 [53]

  26. Italy exported footwear worth 14.7 billion euros in 2023 [54]

References

Footnotes

  1. 1
    investors.nike.com
    investors.nike.com
  2. 2
    adidas-group.com
    adidas-group.com×2
  3. 3
    statista.com
    statista.com×17
  4. 4
    about.puma.com
    about.puma.com×2
  5. 5
    investors.skechers.com
    investors.skechers.com
  6. 6
    investors.crocs.com
    investors.crocs.com×2
  7. 7
    investor.deckers.com
    investor.deckers.com
  8. 8
    wolverineworldwide.com
    wolverineworldwide.com
  9. 9
    investor.stevemadden.com
    investor.stevemadden.com
  10. 10
    investor.caleres.com
    investor.caleres.com
  11. 11
    npd.com
    npd.com×2
  12. 20
    fortunebusinessinsights.com
    fortunebusinessinsights.com
  13. 21
    grandviewresearch.com
    grandviewresearch.com×13
  14. 34
    worldfootwear.com
    worldfootwear.com
  15. 35
    news.mit.edu
    news.mit.edu
  16. 36
    allbirds.com
    allbirds.com
  17. 37
    reports.on.com
    reports.on.com
  18. 40
    purpose.nike.com
    purpose.nike.com
  19. 41
    newbalance.com
    newbalance.com
  20. 42
    annualreport.deckers.com
    annualreport.deckers.com
  21. 44
    fdra.org
    fdra.org×2

Cite this report

Use Rawshot.ai research in your publication

Copy the format that fits your editorial style. Each citation uses the report URL and version date shown on this page.

APA

Jannik Lindner. (April 19, 2026). Shoe Industry Statistics. Rawshot.ai. https://rawshot.ai/statistic/shoe-industry

MLA

Jannik Lindner. "Shoe Industry Statistics." Rawshot.ai, 19 Apr 2026, https://rawshot.ai/statistic/shoe-industry.

Chicago

Jannik Lindner. 2026. "Shoe Industry Statistics." Rawshot.ai. https://rawshot.ai/statistic/shoe-industry.

Keep reading