Social Media In The Clothing Industry Statistics

64% of marketers use paid social to reach customers [1]

97% of marketers use social media marketing [2]

60% of marketers say they measure ROI on social media [3]

36% of marketers say social media generates leads [4]

61% of marketers say their social media marketing has increased their brand awareness [5]

42% of marketers say social media increases website traffic [5]

25% of marketers say social media generates sales [5]

28% of marketers say social media marketing improves customer conversion [3]

49% of marketers say video content has improved their conversion rate [6]

39% of marketers say they use social media advertising for lead generation [7]

38% of marketers say their paid social ads have generated ROI [8]

21% of marketers say influencer marketing has a measurable ROI [9]

67% of marketers say influencer marketing delivers higher engagement rates than other channels [10]

22% of marketers say influencer marketing is their top priority for marketing spend [9]

500% average ROI from influencer marketing (claim) [11]

58% of consumers say they would follow a fashion brand more if it uses influencer marketing [12]

35% of marketers say they track conversion from social ads [13]

17% of marketers say they use UTM tracking for social performance [14]

31% of marketers say they use pixel tracking [15]

29% of marketers say they use attribution models to measure ROI [16]

47% of social media users say they have purchased after seeing a product in a shoppable post [17]

4.6% average click-through rate for Instagram ads (global average) [18]

1.11% average Facebook ads CTR (benchmark) [19]

0.72% average TikTok ads CTR (benchmark) [20]

1.84% average LinkedIn ads CTR (benchmark) [21]

1.6% average YouTube ads CTR (benchmark) [22]

2.1% average Pinterest ads CTR (benchmark) [23]

3.5% average Instagram ads conversion rate (benchmark) [24]

0.98% average conversion rate for Facebook ads (benchmark) [19]

1.4% average conversion rate for TikTok ads (benchmark) [20]

28% of brands say influencer partnerships provide the highest ROI [25]

56% of marketers say social media has helped them reduce marketing costs [26]

70% of marketers say paid social campaigns are effective for generating leads [3]

34% of marketers say retargeting campaigns on social platforms improve ROI [27]

46% of marketers say they use social media ads for lead gen [7]

41% of marketers use lookalike audiences for paid social [28]

60% of marketers say they retarget website visitors on social [29]

30% of marketers say they spend more on social ads during holiday seasons [30]

27% of retail marketers say they rely on social data for targeting [31]

38% of retailers say social media is essential to their e-commerce strategy [32]

18% of US marketers say they don’t measure social media ROI [33]

62% of marketers say they track engagement metrics [34]

44% of marketers track clicks and traffic from social [34]

25% of marketers track conversions from social [34]

34% of marketers use third-party tools to measure social media performance [35]

73% of marketers say their top priority is measuring social performance [34]

36% of marketers say social media is a key channel for acquiring new customers [36]

45% of marketers say social media has improved customer retention [37]

39% of marketers say social media contributes to increased customer lifetime value [38]

54% of marketers say their organic social posts drive leads [26]

48% of brands report that social media is a strong driver of e-commerce conversions [17]

2.4x ROAS for Instagram shopping ads (claim) [39]

3.2x ROAS for Pinterest shopping ads (claim) [40]

1.8x ROAS for TikTok Spark Ads (claim) [41]

2.1% average ad conversion rate on Instagram for retail (benchmark) [42]

1.3% average ad conversion rate on Facebook for retail (benchmark) [43]

0.9% average ad conversion rate on TikTok for retail (benchmark) [44]

47% of consumers say they have purchased an item after seeing it in a TikTok ad [45]

60% of people say paid influencer content influences what they buy [46]

33% of marketers say influencer marketing campaigns increase web traffic [10]

36% of marketers say influencer campaigns increase sales revenue [10]

29% of marketers say influencer marketing helps with brand awareness [10]

25% of marketers say influencer marketing helps drive conversions [10]

52% of marketers say influencer marketing is more cost-effective than other forms of marketing [47]

41% of marketers say social media ads allow them to target customers more precisely [48]

38% of retailers use social media for retargeting [49]

31% of retailers use social commerce features [50]

28% of retailers run social ads on Instagram [51]

72% of social media users say they have used social media to find brands or products to buy [52]

78% of consumers use social media to research products [53]

54% of social tire users say they follow brands on social media for deals and promotions [54]

40% of consumers say they have purchased something because they saw it in a social media ad [55]

55% of people say social media influences their decision on what to buy [56]

37% of people say they have used social media to make purchase decisions [57]

65% of consumers say they feel more connected to brands that they follow on social media [58]

61% of consumers feel brands are more trustworthy when they respond to comments on social media [59]

48% of shoppers say they depend on social media influencer recommendations to make purchase decisions [9]

70% of teens say they use social media for inspiration [60]

67% of consumers are more likely to buy from a brand after seeing it on social media [61]

33% of consumers say they have purchased a product after seeing it on Instagram [62]

25% of online shoppers say they bought something because of Pinterest [63]

41% of consumers use Instagram to discover new products [64]

49% of consumers say they want brands to post product information on social platforms [8]

39% of consumers say they have changed their mind after seeing user-generated content [65]

58% of consumers say they feel confident buying when they see product reviews on social media [66]

62% of marketers say their social media marketing efforts have increased traffic to their websites [5]

74% of social media marketers say social media increases their brand awareness [67]

36% of shoppers say they use social networks for shopping during holidays [68]

46% of consumers say they have looked up a brand online before buying [69]

52% of consumers expect brands to respond to customer service questions on social within an hour [70]

53% of consumers say they will follow a brand because it has shared content they like [71]

80% of customers say they would choose brands that provide personalized experiences [72]

59% of marketers plan to increase spending on influencer marketing [10]

29% of social media users have used a social platform to search for shopping deals [73]

48% of consumers say they have shared a product post from a brand [74]

56% of Instagram users say they have used the platform to research products [75]

31% of consumers have bought items directly from social media [76]

71% of women say they use social media when shopping [58]

76% of Gen Z consumers say social media influences what they buy [77]

34% of US consumers said they used social platforms to buy clothing online [78]

45% of consumers buy based on recommendations from influencers [79]

63% of consumers are more likely to buy from brands with interactive content [3]

74% of marketers say they have acquired customers via social media [13]

44% of shoppers say they use Instagram to find fashion styles [80]

57% of social media users say they use it to follow their favorite brands [81]

36% of consumers say social media is the best way to reach them as customers [82]

38% of consumers have purchased after seeing a TikTok video [83]

59% of shoppers say they use TikTok to get inspiration for shopping [84]

22% of Pinterest users say they have bought a product directly after seeing it on Pinterest [85]

42% of social shoppers report using Instagram for clothing and accessories shopping [86]

60% of consumers say they trust reviews more than brand descriptions on social [87]

41% of consumers say they are more likely to buy after seeing brands they follow announce promotions [88]

67% of respondents in a survey said social media influences brand perceptions [89]

72% of customers who follow brands on social feel more engaged with brands [90]

39% of consumers say they want more video content from fashion brands on social [91]

31% of social media users say they have been influenced by influencer recommendations to buy clothes [47]

46% of consumers say they purchase from brands because of how they interact with them on social [92]

53% of consumers say they follow brands to get fashion inspiration [93]

44% of social media users say they discover new fashion brands on TikTok [94]

27% of online shoppers say they bought clothes via social commerce channels [95]

58% of consumers are more likely to pay attention to ads on social platforms [96]

48% of consumers say they have purchased from a fashion brand after seeing it on YouTube [97]

62% of consumers say they use Instagram Stories to decide what to buy [98]

41% of US social media users say they use social media when making purchasing decisions for apparel [99]

36% of consumers say UGC has led them to purchase [100]

55% of fashion shoppers follow at least one influencer on social [101]

49% of consumers say influencer content affects their buying decisions [102]

29% of people say they have used social media to buy clothing during live streams [103]

80% of shoppers say they’ve bought something because of a brand’s social media post [104]

73% of marketers say their social media content has influenced sales [26]

56% of people who use social media report that they discover products there [105]

42% of shoppers say they save posts to refer back when ready to buy clothing [106]

35% of respondents said they would pay more for products from brands that maintain an active social media presence [107]

69% of consumers say they trust recommendations from people they know more than brands [108]

48% of shoppers say they are more likely to buy from brands with a large social media following [109]

53% of consumers say they discover new products in social feeds [110]

46% of consumers say they have visited a retailer’s website after seeing them on social [111]

38% of social media users are likely to buy from brands whose posts are shared by friends [112]

32% of consumers say they use Pinterest to plan purchases [113]

40% of consumers say they want to see more behind-the-scenes content from fashion brands on social [114]

57% of marketers say social media increases brand exposure [67]

71% of consumers say they are more likely to buy if a brand responds on social media [3]

45% of consumers said they used social media to help decide what size clothing to buy [115]

66% of Gen Z discover brands on TikTok [116]

38% of Gen Z say social media helps them find affordable fashion [117]

38% of fashion brands report using UGC to market clothing [118]

84% of marketers say they believe UGC is effective for marketing [119]

79% of people say UGC highly impacts their purchasing decisions [119]

35% of consumers say they have turned down a brand because of negative UGC [119]

86% of marketers leverage social media for visual content [120]

89% of marketers use visuals in social media [121]

53% of marketers say that video is the most important content type for social media [6]

82% of consumers engage more with video than other content [6]

73% of marketers say video content has increased user understanding of their product [6]

93% of marketers use customer testimonials or reviews in some form [122]

40% of consumers say they look for product reviews on social media before purchasing [123]

70% of marketers say UGC should be part of their marketing strategy [124]

61% of marketers have used UGC content in the last 12 months [125]

64% of consumers trust brands more after seeing UGC [126]

50% of consumers want more UGC from brands they like [126]

47% of consumers say UGC influences their decisions more than brand-created content [127]

55% of social media users say they prefer short-form videos [128]

64% of consumers say they watch product videos before purchasing [6]

72% of consumers say they share social media content from brands with their friends [129]

38% of marketers say their top performing content is short-form video [130]

25% of brands in fashion use carousel posts most often [131]

58% of brands in retail use Instagram carousels [132]

48% of Instagram posts are carousels [133]

1 in 3 Instagram Stories are from businesses [134]

62% of marketers use Stories for promotions [135]

41% of fashion brands use Stories daily [136]

57% of social media users say that creator content feels more authentic [137]

44% of consumers say they trust recommendations from influencers [138]

60% of marketers say user-generated images have a positive impact on conversion [139]

29% of marketers cite content quality as a key factor in social performance [140]

67% of marketers say they measure engagement rate [141]

22% of marketers say they use social media analytics dashboards [142]

80% of social posts on Instagram are made for engagement [143]

54% of consumers say they follow brands for visual inspiration [144]

45% of people say they rely on fashion photos in social media to decide [145]

68% of fashion buyers say photos/video are important when buying apparel [146]

52% of consumers say they would shop online more if brands used more UGC [147]

37% of consumers say they want to see more outfit ideas on social media [148]

35% of consumers say they use TikTok for styling tips [149]

59% of consumers say seeing someone else try the product on influences their purchase decision [150]

41% of consumers say they prefer posts that show how items fit on real bodies [151]

46% of consumers find hashtags useful for discovering fashion content [152]

31% of brands use branded hashtags in posts to boost visibility [153]

48% of consumers say they save posts (e.g., Instagram saves) to revisit later for purchase [154]

33% of social media users are more likely to shop after watching a brand video [155]

74% of brands use UGC content in some form [156]

69% of consumers say they want more personalized content from brands on social [8]

45% of marketers say influencer content performs better than brand-produced content [47]

56% of marketers say they use social media to distribute product catalogs [157]

60% of consumers say they want to see authentic content when deciding what to buy [158]

27% of UGC creators are fashion-related [159]

49% of shoppers say they are influenced by styling posts (lookbooks) shared on social [160]

52% of fashion consumers watch haul videos before purchase [161]

38% of consumers said they discover brands through live shopping on social [162]

41% of marketers plan to increase UGC spending in the next year [163]

55% of consumers say they are influenced by “before and after” transformations in social content [139]

33% of consumers say they trust creator reviews more than brand ads [164]

45% of shoppers say they prefer seeing clothing on models with similar body types [165]

58% of people say live streams create urgency to buy [166]

54% of fashion brands use Instagram as a primary channel [167]

61% of marketers use Instagram for social media marketing [168]

68% of marketers use Facebook for social media marketing [168]

53% of marketers use TikTok for social media marketing [168]

46% of marketers use YouTube for social media marketing [168]

39% of marketers use X/Twitter for social media marketing [168]

28% of marketers use Pinterest for social media marketing [168]

34% of marketers use Snapchat for social media marketing [168]

24% of marketers use LinkedIn for social media marketing [168]

30% of fashion retailers say Instagram is their top social channel [169]

33% of fashion brands say TikTok is important for customer acquisition [170]

43% of fashion marketers use Instagram Reels [171]

76% of Instagram users use Reels weekly [172]

500 million people use Instagram Stories daily [173]

2 billion logged-in users visit YouTube monthly [174]

1 billion people use Facebook Groups monthly [175]

60% of marketers use video in social media posts [13]

82% of marketers use video for social media marketing [176]

50% of consumers say Instagram is their favorite social media platform [177]

61% of consumers use TikTok to research products [178]

36% of consumers use Pinterest to discover products [179]

45% of shoppers use Instagram to find brands [180]

28% of consumers use Facebook to research products [181]

23% of consumers use X to discover brands/products [182]

41% of US consumers use Instagram for fashion discovery [145]

22% of consumers use Snapchat to discover fashion brands [183]

31% of consumers use YouTube for fashion inspiration [184]

33% of marketers say Instagram is most effective for reaching new audiences in 2024 [185]

40% of marketers say TikTok is effective for reaching Gen Z [186]

35% of marketers use LinkedIn for B2B apparel brand partnerships [187]

26% of marketers use Pinterest for shopping intent [188]

49% of brands post on social at least once per day [189]

24% of brands post to social 2-3 times per day [189]

35% of brands post to social weekly [189]

60% of consumers engage with short-form video content on social weekly [190]

45% of users watch fashion-related videos on social weekly [191]

72% of fashion consumers use Instagram as part of their shopping journey [170]

59% of Pinterest users are more likely to shop after saving Pins [192]

47% of marketers say Facebook is effective for retargeting [27]

42% of marketers use Instagram Stories for product launches [136]

37% of marketers use live streaming on social [193]

33% of marketers use social listening [194]

29% of marketers use shoppable posts on social [195]

44% of social media users use Instagram daily [196]

27% of social media users use TikTok daily [197]

20% of social media users use Pinterest weekly [198]

26% of social media users use YouTube daily [199]

23% of social media users use X daily [200]

32% of fashion marketers use influencer content as ads [201]

46% of marketers use Instagram for brand awareness campaigns [202]

36% of marketers use TikTok for brand awareness campaigns [203]

51% of marketers use Facebook for brand awareness campaigns [204]

38% of marketers use YouTube for brand awareness campaigns [205]

45% of brands in retail use social media for customer support [206]

37% of brands in retail use live chat via social platforms [207]

48% of fashion brands use Instagram ads [208]

41% of fashion brands use TikTok ads [209]

55% of fashion retailers use paid social campaigns [210]