Social Media In The Clothing Industry Statistics

64% of marketers use paid social to reach customers [1]

97% of marketers use social media marketing [2]

60% of marketers say they measure ROI on social media [3]

36% of marketers say social media generates leads [4]

61% of marketers say their social media marketing has increased their brand awareness [5]

42% of marketers say social media increases website traffic [5]

25% of marketers say social media generates sales [5]

28% of marketers say social media marketing improves customer conversion [3]

49% of marketers say video content has improved their conversion rate [6]

39% of marketers say they use social media advertising for lead generation [7]

38% of marketers say their paid social ads have generated ROI [8]

21% of marketers say influencer marketing has a measurable ROI [9]

67% of marketers say influencer marketing delivers higher engagement rates than other channels [10]

22% of marketers say influencer marketing is their top priority for marketing spend [9]

500% average ROI from influencer marketing (claim) [11]

58% of consumers say they would follow a fashion brand more if it uses influencer marketing [12]

35% of marketers say they track conversion from social ads [13]

17% of marketers say they use UTM tracking for social performance [14]

31% of marketers say they use pixel tracking [15]

29% of marketers say they use attribution models to measure ROI [16]

47% of social media users say they have purchased after seeing a product in a shoppable post [17]

4.6% average click-through rate for Instagram ads (global average) [18]

1.11% average Facebook ads CTR (benchmark) [19]

0.72% average TikTok ads CTR (benchmark) [20]

1.84% average LinkedIn ads CTR (benchmark) [21]

1.6% average YouTube ads CTR (benchmark) [22]

2.1% average Pinterest ads CTR (benchmark) [23]

3.5% average Instagram ads conversion rate (benchmark) [24]

0.98% average conversion rate for Facebook ads (benchmark) [19]

1.4% average conversion rate for TikTok ads (benchmark) [20]

72% of social media users say they have used social media to find brands or products to buy [25]

78% of consumers use social media to research products [26]

54% of social tire users say they follow brands on social media for deals and promotions [27]

40% of consumers say they have purchased something because they saw it in a social media ad [28]

55% of people say social media influences their decision on what to buy [29]

37% of people say they have used social media to make purchase decisions [30]

65% of consumers say they feel more connected to brands that they follow on social media [31]

61% of consumers feel brands are more trustworthy when they respond to comments on social media [32]

48% of shoppers say they depend on social media influencer recommendations to make purchase decisions [9]

70% of teens say they use social media for inspiration [33]

67% of consumers are more likely to buy from a brand after seeing it on social media [34]

33% of consumers say they have purchased a product after seeing it on Instagram [35]

25% of online shoppers say they bought something because of Pinterest [36]

41% of consumers use Instagram to discover new products [37]

49% of consumers say they want brands to post product information on social platforms [8]

39% of consumers say they have changed their mind after seeing user-generated content [38]

58% of consumers say they feel confident buying when they see product reviews on social media [39]

62% of marketers say their social media marketing efforts have increased traffic to their websites [5]

74% of social media marketers say social media increases their brand awareness [40]

36% of shoppers say they use social networks for shopping during holidays [41]

46% of consumers say they have looked up a brand online before buying [42]

52% of consumers expect brands to respond to customer service questions on social within an hour [43]

53% of consumers say they will follow a brand because it has shared content they like [44]

80% of customers say they would choose brands that provide personalized experiences [45]

59% of marketers plan to increase spending on influencer marketing [10]

29% of social media users have used a social platform to search for shopping deals [46]

48% of consumers say they have shared a product post from a brand [47]

56% of Instagram users say they have used the platform to research products [48]

31% of consumers have bought items directly from social media [49]

71% of women say they use social media when shopping [31]

38% of fashion brands report using UGC to market clothing [50]

84% of marketers say they believe UGC is effective for marketing [51]

79% of people say UGC highly impacts their purchasing decisions [51]

35% of consumers say they have turned down a brand because of negative UGC [51]

86% of marketers leverage social media for visual content [52]

89% of marketers use visuals in social media [53]

53% of marketers say that video is the most important content type for social media [6]

82% of consumers engage more with video than other content [6]

73% of marketers say video content has increased user understanding of their product [6]

93% of marketers use customer testimonials or reviews in some form [54]

40% of consumers say they look for product reviews on social media before purchasing [55]

70% of marketers say UGC should be part of their marketing strategy [56]

61% of marketers have used UGC content in the last 12 months [57]

64% of consumers trust brands more after seeing UGC [58]

50% of consumers want more UGC from brands they like [58]

47% of consumers say UGC influences their decisions more than brand-created content [59]

55% of social media users say they prefer short-form videos [60]

64% of consumers say they watch product videos before purchasing [6]

72% of consumers say they share social media content from brands with their friends [61]

38% of marketers say their top performing content is short-form video [62]

25% of brands in fashion use carousel posts most often [63]

58% of brands in retail use Instagram carousels [64]

48% of Instagram posts are carousels [65]

1 in 3 Instagram Stories are from businesses [66]

62% of marketers use Stories for promotions [67]

41% of fashion brands use Stories daily [68]

57% of social media users say that creator content feels more authentic [69]

44% of consumers say they trust recommendations from influencers [70]

60% of marketers say user-generated images have a positive impact on conversion [71]

29% of marketers cite content quality as a key factor in social performance [72]

54% of fashion brands use Instagram as a primary channel [73]

61% of marketers use Instagram for social media marketing [74]

68% of marketers use Facebook for social media marketing [74]

53% of marketers use TikTok for social media marketing [74]

46% of marketers use YouTube for social media marketing [74]

39% of marketers use X/Twitter for social media marketing [74]

28% of marketers use Pinterest for social media marketing [74]

34% of marketers use Snapchat for social media marketing [74]

24% of marketers use LinkedIn for social media marketing [74]

30% of fashion retailers say Instagram is their top social channel [75]

33% of fashion brands say TikTok is important for customer acquisition [76]

43% of fashion marketers use Instagram Reels [77]

76% of Instagram users use Reels weekly [78]

500 million people use Instagram Stories daily [79]

2 billion logged-in users visit YouTube monthly [80]

1 billion people use Facebook Groups monthly [81]

60% of marketers use video in social media posts [13]

82% of marketers use video for social media marketing [82]

50% of consumers say Instagram is their favorite social media platform [83]

61% of consumers use TikTok to research products [84]

36% of consumers use Pinterest to discover products [85]

45% of shoppers use Instagram to find brands [86]

28% of consumers use Facebook to research products [87]

23% of consumers use X to discover brands/products [88]

41% of US consumers use Instagram for fashion discovery [89]

22% of consumers use Snapchat to discover fashion brands [90]

31% of consumers use YouTube for fashion inspiration [91]

33% of marketers say Instagram is most effective for reaching new audiences in 2024 [92]

40% of marketers say TikTok is effective for reaching Gen Z [93]

35% of marketers use LinkedIn for B2B apparel brand partnerships [94]