Social Media In The Fashion Retail Industry Statistics

60% of marketers say they use social media analytics tools. [1]

50% of marketers say they track metrics like engagement rate. [2]

43% of marketers say they measure social media ROI. [3]

35% of marketers say they use attribution modeling for social. [4]

48% of marketers say they need better measurement tools. [3]

61% of marketers use engagement as a primary KPI. [5]

46% of marketers track click-through rate from social. [6]

32% of marketers track conversion rate from social. [6]

28% of marketers use UTM tracking for social campaigns. [7]

24% of marketers use first-party data audiences for targeting. [8]

40% of marketers use pixel/SDK tracking for retargeting. [9]

55% of retailers say they use social media data for personalization. [10]

39% of retailers say they use social listening insights. [11]

30% of retailers use AI to predict demand from social signals. [10]

26% of fashion marketers say influencer campaigns drive measurable sales. [12]

38% of marketers use promo codes to measure influencer impact. [13]

44% of marketers use affiliate links to measure influencer traffic. [14]

33% of marketers use brand lift studies to measure impact. [15]

25% of brands report difficulty measuring social ROI. [3]

70% of marketing teams say reporting takes too long. [16]

45% of marketers rely on spreadsheets for measurement. [17]

39% of marketers use dashboards for reporting. [17]

62% of marketers use automated reporting. [17]

46% of marketers say conversion tracking is incomplete on social. [3]

57% of marketers say they use benchmarks to evaluate performance. [18]

29% of marketers set targets for social KPIs. [19]

34% of marketers use A/B testing for social creative. [20]

38% of marketers run A/B tests on influencer content. [3]

41% of marketers test landing pages for social traffic. [21]

53% of marketers use retargeting audiences from social engagement. [22]

71% of consumers report social media makes them more likely to purchase from brands they like. [23]

54% of consumers use social media to research products before buying. [24]

40% of consumers say they "strongly agree" social media influences their purchase decisions. [17]

49% of consumers use Instagram to research and shop for products. [25]

37% of consumers say they discover new products through Instagram. [26]

67% of shoppers say they are more likely to buy from brands that engage with them on social media. [27]

59% of social media users follow brands. [28]

78% of consumers who have a positive experience with a brand on social media are more likely to recommend the brand. [29]

54% of consumers want to see more video content from brands. [30]

62% of consumers feel more positive about brands after watching branded social media videos. [31]

84% of Instagram users say they take action on an ad or post. [32]

66% of consumers are more likely to purchase from brands that they follow on Instagram. [33]

48% of consumers rely on social media for product discovery. [34]

53% of shoppers say they have purchased products they saw on social media. [35]

49% of social media users say they use the platform to help them decide what to buy. [36]

64% of consumers expect a fast response on social media. [37]

50% of consumers say they have become a fan of a brand after seeing its content on social media. [38]

45% of consumers say they read reviews/ratings on social media before buying. [39]

31% of consumers use TikTok to research products. [40]

38% of consumers say they have bought something after seeing it on TikTok. [41]

60% of TikTok users say they follow brands on the platform. [42]

71% of consumers trust user-generated content more than brand content. [43]

80% of consumers say they feel more confident about a purchase when they see UGC. [44]

55% of consumers say influencers play a role in what they buy. [45]

60% of consumers report influencer marketing makes them feel more positive about brands. [46]

62% of consumers say they follow influencers on social media. [47]

33% of consumers say they purchase products featured by influencers. [48]

30% of consumers say they have purchased items from an influencer. [49]

41% of consumers say they use Pinterest to find inspiration for purchases. [50]

61% of Pinterest users say they are there to plan and buy. [51]

1.39 billion people used Instagram in 2021. [52]

3.96 billion people used social media in 2020 (global). [53]

4.59 billion people use social media (2022). [54]

TikTok had 1 billion monthly active users globally (2021). [55]

TikTok reached 1.56 billion monthly active users (2023). [56]

Facebook had 2.9 billion monthly active users (2021). [57]

Facebook had 3.07 billion monthly active users (2023). [57]

YouTube has 2.5 billion monthly active users. [58]

Pinterest has 450 million monthly active users. [59]

Reddit had 430 million monthly active users (2023). [60]

Snapchat had 375 million monthly active users (2022). [61]

Twitter (X) had 556 million monetizable daily active users (2023). [62]

WhatsApp had 2 billion monthly active users (2016). [63]

WhatsApp had 2.0 billion monthly active users (2021). [64]

Instagram users spend a median of 29 minutes per day on the app. [65]

TikTok users spend 19.8 hours per month in the US (2023). [66]

Instagram engagement rate for fashion brands is higher than average by X%. [67]

Instagram Stories account for 1/3 of the most viewed Instagram content. [68]

90% of Instagram users follow at least one business account. [69]

80% of Instagram users discover new products on the platform. [70]

50% of TikTok users say the platform helps them discover brands. [71]

67% of YouTube users watch shopping or product videos. [72]

72% of Pinterest users use the platform for discovery. [73]

40% of Pinterest users use it for shopping. [73]

Social media penetration reached 58% of the world’s population in 2022. [54]

58% of people worldwide use social media (2021). [74]

4.3 billion people are internet users globally (2022). [54]

60% of people use social media on mobile. [54]

3.65 billion people use social media on mobile (2022). [54]

3.96 billion people used social media in 2020. [53]

70% of marketers use Instagram for business. [75]

73% of marketers use Facebook for business. [76]

66% of marketers use Instagram Stories for business. [77]

55% of marketers use video content in social media. [3]

89% of marketers use social media for marketing. [78]

48% of marketers say social media marketing increases traffic. [78]

34% of marketers say social media marketing increases sales. [78]

60% of marketers measure ROI of social media. [79]

41% of marketers say they use social media to build brand awareness. [17]

38% of marketers say they use social media to drive website traffic. [80]

45% of marketers use social media to generate leads. [3]

37% of retailers use social media for customer service. [81]

63% of retailers use social media to engage with customers. [82]

52% of retailers use social media to promote products. [83]

29% of retailers say they use social media ads. [84]

71% of retail marketers say Instagram is important for brand growth. [85]

68% of fashion retailers use influencer marketing. [86]

57% of fashion brands use paid social ads. [86]

62% of fashion marketers allocate budget to influencer marketing. [86]

40% of marketers have increased social media budget in the last year. [3]

34% of marketers plan to increase spend on influencer marketing. [87]

60% of marketers say they need better analytics for social media. [5]

49% of marketers use social listening tools. [88]

53% of marketers say social listening helps identify customer sentiment. [11]

46% of brands use UGC in their marketing. [44]

58% of brands say UGC improves engagement rates. [44]

74% of marketers say video is important for engagement. [30]

65% of marketers say they use short-form video. [30]

42% of marketers say they use social media contests/promotions. [89]

56% of marketers say live streaming helps engagement. [90]