Social Media In The Garment Industry Statistics

58% of consumers are more likely to spend money with a brand that has social media presence [1]

73% of marketers believe social media has increased their brand exposure [2]

66% of social media marketers say they get more customer exposure using social media [3]

55% of social media users are willing to recommend brands they follow online [2]

51% of social media users have purchased after seeing a brand on social media [4]

48% of consumers say they’ve purchased from a social media platform [5]

44% of consumers follow a brand to see what’s new [6]

40% of consumers purchase based on social media recommendations [7]

64% of consumers use social media to research products [8]

53% of consumers say social media helps them decide what to buy [9]

38% of shoppers use social media to find inspiration for purchases [10]

70% of consumers say they are influenced by social media when making purchase decisions [11]

78% of consumers say they have increased their interaction with brands after following them on social media [12]

49% of shoppers depend on influencer content for product discovery [13]

75% of fashion shoppers expect to discover new styles via social media [14]

53% of fashion shoppers say social media influences their purchase decisions [15]

71% of millennials say social media makes it easier to find style ideas [16]

53% of online fashion consumers say social media influences their style [17]

28% of social media users follow brands to get discounts [18]

36% of shoppers say social media ads influenced them [19]

22% of Instagram users follow fashion brands specifically [20]

41% of consumers use social media to research fashion brands [21]

53% of shoppers discover products on Instagram [22]

48% of shoppers discover products on TikTok [23]

39% of customers use social media to get product information [24]

25% of fashion consumers have used social media to find a retailer or store [25]

33% of social media users have used it to check product availability [26]

44% of consumers say social media content helps them compare brands [27]

30% of consumers say social media helps them find offers and deals [28]

28% of fashion consumers say they bought after seeing a social media post [29]

58% of consumers say they have watched short-form video from brands before [30]

82% of marketers use video content in social media [31]

85% of Instagram videos are viewed without sound (captions needed) [32]

62% of consumers feel more positive about a brand after viewing its content on social media [33]

76% of marketers use social media to distribute content [34]

35% of marketers report that video performs best for engagement [3]

40% engagement rate average for Instagram Reels (industry benchmark) [35]

49% of consumers use social media for inspiration [36]

66% of users engage with brands through comments/likes [37]

33% of users share brand content [38]

38% of fashion marketers say Instagram drives the most engagement [39]

26% say TikTok drives most engagement [40]

18% say Pinterest drives most engagement [41]

12% say Facebook drives most engagement [42]

54% of retail marketers say they plan to increase short-form video [10]

68% of consumers want to see short-form videos from brands [31]

58% of consumers watch live shopping for product discovery [43]

46% of consumers watch livestreams to get recommendations [44]

25% of marketers report that live streaming increases engagement [45]

59% of consumers say they’ve discovered new products on Instagram Explore [46]

54% of users say they have saved posts for later [47]

42% of marketers say hashtags influence reach [48]

9–12 hashtags per post is best practice for engagement (benchmark) [49]

80% of social posts fail to get engagement (benchmark) [50]

49% of marketers say posting consistently is their biggest challenge [51]

41% cite lack of time [52]

43% report content saturation [53]

62% of marketers say they struggle to produce enough content [3]

73% of brands use social media monitoring tools [54]

48% of brands monitor competitors on social media [55]

31% of brands say social listening helped them improve customer service [56]

59% of consumers expect brands to respond quickly on social media [57]

42% of consumers expect a response within one hour on social platforms [58]

21% of people lose trust after poor customer service on social media [59]

33% of consumers will switch brands after social media bad experiences [60]

54% of consumers follow brands for customer support [61]

67% of consumers say they want brands to engage with them on social media [62]

50% of fashion shoppers say they like brands to respond on social media [63]

63% of consumers expect brands to use social media for customer service [64]

63% of consumers trust brands more when they actively respond to comments [65]

36% of consumers have unfollowed a brand due to poor social media behavior [66]

29% of consumers have reported a bad experience with a brand on social media [67]

55% of marketers say content quality affects performance more than posting frequency [68]

73% of brands say they have a social media content calendar [69]

64% of marketers use social media for lead generation [70]

61% of marketers say improving SEO and increasing traffic are their social media priorities [2]

79% of B2B marketers use LinkedIn for lead generation [71]

80% of marketers say their content marketing helps them acquire leads [72]

49% of companies say social media generates leads [73]

34% of marketers say they use social media to generate leads [74]

36% of marketers generate leads via Facebook [75]

33% of marketers generate leads via Instagram [75]

43% of marketers say social media has increased their sales [3]

27% of companies say social media is their best marketing channel [76]

60% of marketers say UGC increases conversion rates [77]

61% of consumers are more likely to purchase after seeing product reviews on social media [78]

33% of fashion consumers say live shopping on social influences their purchase [79]

22% of consumers buy through live shopping on social platforms [80]

30% of Instagram users have clicked a shopping post [81]

27% of TikTok users have made a purchase after watching a product video [82]

35% of users have searched for products on Instagram [83]

48% of Pinterest users use it for shopping [84]

41% of Pinterest users have used Pins to make a purchase [85]

96% of marketers use social media for marketing [3]

4.74 billion people use social media globally (2024 estimate) [86]

Instagram is used by 37% of Americans aged 18–29 (U.S. population by platform) [87]

TikTok usage among U.S. adults is 21% (as of 2023) [87]

84% of marketers say social media is important for business [88]

89% of fashion retailers use social media as a marketing channel (global) [89]

60% of fashion brands use Instagram as their top platform [90]

2.0 billion monthly active users on Facebook (2024 estimate) [91]

1.44 billion monthly active users on Instagram (2024 estimate) [91]

1.56 billion monthly active users on TikTok (2024 estimate) [91]

517 million monthly active users on X (2024 estimate) [91]

94% of marketers say social media is important to their business [92]

2.26 billion active social network users (world) [93]

37% of fashion buyers use Instagram [94]

31% of fashion buyers use TikTok [95]

26% of fashion buyers use Pinterest [96]

14% of fashion buyers use Snapchat [97]

70% of fashion retailers say social media is important to their marketing strategy [89]

67% of marketers report measuring ROI is a top priority in social media [98]

30% of marketers say they track metrics weekly [99]

58% of marketers measure social media ROI monthly [100]

89% of marketers say ROI from influencer marketing is comparable to or better than other marketing channels [101]

90% of marketers said they gained new customers through influencer marketing [102]

65% of brands say they need better analytics to measure impact [103]

71% of marketers track performance by using dashboards [104]

52% of marketers say ROI is difficult to prove [105]

46% of marketers say they measure conversions rather than just engagement [106]

38% say they don’t know which platform drives ROI [107]

57% of marketers say social media content is the most effective for brand building [108]

53% of marketers say social media helps them build brand reputation [3]

45% of marketers say social media improves brand awareness [75]

77% of companies say customer engagement is improving with social media [109]

65% of marketers say engagement leads to better customer experience [110]

22% of fashion retailers report using influencer marketing [111]

47% of fashion marketers use Instagram Stories for campaigns [112]

35% of fashion brands collaborate with micro-influencers [113]

68% of brands are planning to increase influencer marketing budgets [102]

49% of consumers depend on influencer recommendations [114]

65% of creators say brands pay more for performance-based influencer agreements [115]

44% of marketers say influencers provide better audience targeting than traditional advertising [116]

34% of marketers say they collaborate with influencers for product launches [19]

23% of consumers say UGC makes them trust a brand more [117]

47% of consumers say they’re likely to buy after reading UGC [118]

72% of consumers say they trust UGC more than brand content [119]

34% of marketers say UGC has higher engagement than brand-created content [120]

78% of marketers use UGC in their marketing [114]

47% of marketers say that creators help brands reach target audiences more effectively [19]

76% of marketers use paid ads on social media [75]