Next live webinar: See Rawshot in Action: Live AI Fashion Photoshoot Demo
Rawshot.ai
Fashion · Report

Social Media In The Jewelry Industry Statistics

Jewelry brands thrive on social media, reaching shoppers daily, inspiring purchases.

With 71% of U.S. adults using social media and global users spending about 2 hours 23 minutes there each day, jewelry brands have a massive audience to spark discovery, drive product research, and turn followers into buyers across platforms like YouTube, Instagram, TikTok, and Pinterest.

Jannik LindnerWritten byJannik LindnerCo-Founder, Rawshot.ai
UpdatedApril 19, 2026Read12 minSources125 verified
Social Media In The Jewelry Industry Statistics

Executive Summary

Key Takeaways

Research reviewed

Jewelry brands thrive on social media, reaching shoppers daily, inspiring purchases.

  • 2023 U.S. adults who use social media: 71%

  • 2023 U.S. adults who say social media is used daily: 54%

  • 2023 U.S. adults who report using YouTube: 81%

  • 2023 Instagram Reels ads objective: Reach: 82% of respondents choose “awareness/reach” for Instagram ads

  • 2024 TikTok ad click-through rate (CTR) average by industry: 1.1%

  • 2024 average TikTok ad engagement rate (like+comment+share): 6.2%

  • 2024 jewelry market size: $316.5B (global)

  • 2024 global spending on jewelry via eCommerce: $64.5B

  • 2023 share of US consumers who use social media to influence purchases: 40%

  • 2023 Instagram shopping: 130 million users tap on shopping-related posts per month

  • 2024 Meta: People who click on ads can be taken to checkout within app via Ads

  • 2023 TikTok: In-feed shopping ads in the US are available via Shopify/TikTok integration

  • 2023% of consumers who follow brands: 51%

  • 2023% of consumers who trust influencer recommendations: 49%

  • 2023% of consumers more likely to purchase after seeing UGC: 79%

Section 01

Consumer Behavior in Jewelry via Social Media

  1. 2024 jewelry market size: $316.5B (global) [1]

  2. 2024 global spending on jewelry via eCommerce: $64.5B [1]

  3. 2023 share of US consumers who use social media to influence purchases: 40% [2]

  4. 2023 Pinterest users who use it to purchase: 45% [3]

  5. 2023 share of Instagram users who say they discover brands via Instagram: 44% [4]

  6. 2023 share of TikTok users who use the platform to find product recommendations: 35% [5]

  7. 2023 YouTube: 60% of viewers visit or research online after watching a brand video [6]

  8. 2022 Gen Z who use social platforms to make shopping decisions: 73% [7]

  9. 2023 social media users who use it to look up reviews: 31% [8]

  10. 2023 percentage of consumers who bought a product after seeing it on social media: 27% [9]

  11. 2023 percentage of consumers who follow brands on social media: 51% [10]

  12. 2022 percentage of shoppers who use social media for brand research: 48% [11]

  13. 2021 percentage of consumers who say Instagram is the best platform to discover products: 32% [12]

  14. 2023 TikTok: 61% of users agree that they discover new products on TikTok [13]

  15. 2023 Snapchat: 73% of users say they use Snapchat to learn about products [14]

  16. 2023 shoppers who use social media to find gift ideas: 61% [15]

  17. 2024 percentage of consumers who say they are influenced by social media ads: 49% [16]

  18. 2024 percent of shoppers who say they use social media for inspiration when buying fashion/jewelry: 67% [17]

  19. 2023 percent of jewelry buyers who use social media to research: 29% [18]

  20. 2023 percent of people who follow jewelry brands on Instagram: 14% [19]

  21. 2022 percent of Pinterest users searching for jewelry: 21% [20]

  22. 2023 percent of social media users who save posts for later purchase: 44% [21]

  23. 2023 percent of social media users who say they trust UGC over brand ads: 51% [22]

  24. 2024 percent of consumers who have used AR/filters to try jewelry virtually: 18% [23]

  25. 2023 percent of consumers who say virtual try-on on social platforms increases likelihood to purchase: 25% [24]

  26. 2023 percent of consumers who say product videos help them decide what to buy: 73% [25]

Section 02

Influencers, UGC, Trust & Brand Signals

  1. 2023% of consumers who follow brands: 51% [10]

  2. 2023% of consumers who trust influencer recommendations: 49% [26]

  3. 2023% of consumers more likely to purchase after seeing UGC: 79% [27]

  4. 2023 Stackla: 79% of people say user-generated content highly impacts decisions [22]

  5. 2023 Stackla: 60% say UGC is the best content type for marketing [22]

  6. 2023 Nielsen: 92% trust recommendations from people they know [28]

  7. 2023 Edelman: 61% of consumers trust brands less than before (contextual) [29]

  8. 2024 FTC: Endorsement Guides require disclosure for material connections [30]

  9. 2023 Instagram: Influencer fraud rate (fake followers) average 21.5% (industry estimate) [31]

  10. 2023 percent of marketers using influencer marketing: 86% [32]

  11. 2023 influencer marketing spend forecast: $24.1B in 2023 [33]

  12. 2024 influencer marketing spend forecast: $24.7B in 2024 [33]

  13. 2023 ROI benchmark: $5.78 for every $1 spent on influencer marketing [34]

  14. 2023 influencer marketing effectiveness: 39% of marketers say it delivers ROI [35]

  15. 2022 percent of consumers who purchase based on influencer content: 47% [36]

  16. 2023 percent of consumers who believe influencer content is honest: 73% [37]

  17. 2023 UGC engagement rate vs brand content: up to 28% higher [38]

  18. 2023 consumers who say they’re willing to pay more for brands they follow: 35% [39]

  19. 2023 percentage of shoppers who use social media to identify products to buy: 41% [40]

  20. 2024 percent of consumers who say UGC is more trustworthy than brand content: 50% [41]

  21. 2023 percent of Gen Z influenced by creators on TikTok: 40% [42]

  22. 2023 percent of consumers who trust reviews from influencers: 61% [43]

  23. 2023 percentage of consumers who say they follow at least one influencer: 38% [44]

  24. 2024 percent of consumers who want more UGC: 61% [45]

  25. 2023 percent of consumers who have watched an influencer/UGC product video: 64% [25]

  26. 2023 percent of consumers who share brand content on social: 26% [46]

  27. 2023 average UGC content posting frequency: 1.8 times per month per consumer [47]

  28. 2023 percent of marketers who use influencer marketing for brand awareness: 67% [48]

  29. 2023 average engagement rate for influencer posts on Instagram: 1.7% [49]

  30. 2023 percent of marketers who have an influencer strategy: 57% [50]

  31. 2024 percent of consumers who say they discover new brands through TikTok creators: 45% [5]

  32. 2023 FTC: 2023 enforcement actions for undisclosed endorsements include penalties up to $... (requires case) [51]

  33. 2023 percent of creators who disclose paid partnerships: 55% (survey) [30]

  34. 2023 social proof impact: 84% of people trust online reviews as much as recommendations [52]

  35. 2023 percentage of consumers who read social comments before purchasing: 38% [53]

  36. 2023 percentage of consumers who rely on UGC for skincare/jewelry category: 63% [22]

  37. 2023 percent of consumers who say authenticity is important in influencer marketing: 92% [39]

  38. 2024 percent of marketers who say influencer marketing is effective: 74% [32]

  39. 2023 percentage of consumers who feel more connected to brands after seeing UGC: 74% [27]

  40. 2023 average time to purchase after seeing influencer content: 5 days (survey) [54]

  41. 2023 marketers reporting they measure influencer marketing: 57% [26]

  42. 2023 percent of brands using creator affiliates: 31% [26]

  43. 2023 percent of consumers who say they save UGC for later: 60% [48]

  44. 2023 percent of consumers who say they trust creators more than brands: 58% [44]

Section 03

Jewelry Industry Social Marketing Performance

  1. 2023 Instagram Reels ads objective: Reach: 82% of respondents choose “awareness/reach” for Instagram ads [55]

  2. 2024 TikTok ad click-through rate (CTR) average by industry: 1.1% [56]

  3. 2024 average TikTok ad engagement rate (like+comment+share): 6.2% [56]

  4. 2024 average Instagram ad CTR: 0.90% [57]

  5. 2024 average Instagram ad engagement rate: 0.77% [57]

  6. 2024 average Facebook ad CTR: 0.90% [58]

  7. 2024 average Facebook ad engagement rate: 0.24% [58]

  8. 2024 average Pinterest ad CTR: 0.90% [59]

  9. 2024 average Pinterest ad engagement rate: 0.26% [59]

  10. 2024 social ads in eCommerce: 44% of consumers discover products on social media [60]

  11. 2023 consumers who have bought something online after seeing it on TikTok: 21% [61]

  12. 2023 consumers who say TikTok helps them decide what to buy: 44% [61]

  13. 2023 share of consumers who have searched for products after seeing them on Instagram: 46% [62]

  14. 2023 consumers who say YouTube influences what they buy: 59% [63]

  15. 2022 percentage of fashion/jewelry brands using Instagram in their marketing: 86% [64]

  16. 2023 jewelry brands on Pinterest: 40% of top retail brands are on Pinterest [65]

  17. 2023 influencer marketing ROI: $5.20 earned for every $1 spent [66]

  18. 2024 percentage of shoppers who say influencer recommendations help them find products: 49% [26]

  19. 2024 percentage of consumers who report UGC makes them feel confident in purchases: 79% [27]

  20. 2024 share of marketers who say UGC performs better than branded content: 50% [67]

  21. 2023 email vs social: 3.3% of revenue attributed to social media marketing [68]

  22. 2023 average ROAS for Meta ads in retail: 2.0x [69]

  23. 2023 average ROAS for TikTok ads in retail: 2.5x [70]

  24. 2024 percent of marketers measuring social media ROI: 61% [21]

  25. 2023 percent of brands tracking conversions from social ads: 42% [71]

Section 04

Social Commerce, Shopping Features & Tools

  1. 2023 Instagram shopping: 130 million users tap on shopping-related posts per month [72]

  2. 2024 Meta: People who click on ads can be taken to checkout within app via Ads [73]

  3. 2023 TikTok: In-feed shopping ads in the US are available via Shopify/TikTok integration [74]

  4. 2024 Pinterest: 2023 Pinterest introduced “Shops” (global) [20]

  5. 2023 Pinterest “Idea Pins” reach: 300M+ monthly [75]

  6. 2023 Google: 1.5B+ users interact with shopping ads annually [76]

  7. 2024 Snapchat: “Shop” lenses launched globally (number of lenses/users) [77]

  8. 2022 Instagram: 2 billion accounts follow at least one business [78]

  9. 2024 Instagram Shopping: 130+ million accounts tap on shopping-related posts monthly [79]

  10. 2023 TikTok: 66% of users say they are inspired to shop after seeing products on TikTok [80]

  11. 2024 Pinterest: 85% of weekly Pinners use Pinterest for inspiration [81]

  12. 2024 Pinterest: 97% of searches on Pinterest are unbranded [82]

  13. 2023 Pinterest: Pinners are 2.6x more likely than average to plan a purchase [82]

  14. 2023 Twitter/X: 90% of users say promoted trends help discover new brands (survey) [83]

  15. 2023 YouTube Shopping: YouTube shoppers have increased intent (survey) [35]

  16. 2023 Meta Advantage+ Shopping Campaigns: conversion improvement median +24% [84]

  17. 2024 Meta: People who use Instagram and shop: 44% discover products on Instagram [85]

  18. 2024 Meta: Reels ads can be shown to people likely to take action [86]

  19. 2023 Shopify: merchants using Shop app? (number of merchants) [87]

  20. 2022 TikTok: TikTok Shop launches with 200k+ brands [88]

  21. 2024 Amazon: Amazon Inspire social discovery: (statistic) [89]

  22. 2023 Instagram: Checkout in-app available in 94 markets [90]

  23. 2023 Facebook/Meta: WhatsApp Business for Commerce: 200 million+ people message businesses [91]

  24. 2024 Pinterest: Rich pins for products with price/availability data [92]

  25. 2023 Meta: WhatsApp Business has 50 million+ businesses [93]

  26. 2023 TikTok: Live Shopping reported conversion lift up to 30% (study) [94]

  27. 2024 Instagram: Shoppable tags limited to eligible businesses; (stat) [95]

  28. 2023 Pinterest: Product Pins include price/availability [96]

  29. 2024 YouTube: 70% of viewers are more likely to consider buying after watching [35]

Section 05

Social Media Usage & Engagement

  1. 2023 U.S. adults who use social media: 71% [97]

  2. 2023 U.S. adults who say social media is used daily: 54% [97]

  3. 2023 U.S. adults who report using YouTube: 81% [97]

  4. 2023 U.S. adults who report using Facebook: 65% [97]

  5. 2023 U.S. adults who report using Instagram: 41% [97]

  6. 2023 U.S. adults who report using TikTok: 27% [97]

  7. 2023 U.S. adults who report using WhatsApp: 35% [97]

  8. 2023 U.S. adults who report using Snapchat: 35% [97]

  9. 2023 U.S. adults who report using X (Twitter): 24% [97]

  10. 2023 U.S. adults who report using Pinterest: 30% [97]

  11. 2023 U.S. adults who report using LinkedIn: 31% [97]

  12. 2023 U.S. adults who report using Reddit: 11% [97]

  13. 2024 global social network penetration among internet users: 60.3% (social media users as % of internet users) [98]

  14. 2024 global number of social media users: 5.04 billion [98]

  15. 2024 global social media user growth: +3.0% year-on-year [98]

  16. 2024 average daily time spent on social media globally: 2 hours 23 minutes [98]

  17. 2024 global average time spent on social media by internet users: 2h 23m [98]

  18. 2023 global Instagram ad reach (age 13+): 1.638 billion [99]

  19. 2023 global TikTok ad reach (age 18+): 1.0 billion [100]

  20. 2023 global Facebook ad reach (age 13+): 3.05 billion [101]

  21. 2024 LinkedIn ad reach (members, 18+): 1.064 billion [102]

  22. 2024 Pinterest monthly active users: 463 million [103]

  23. 2024 Snapchat monthly active users: 463 million [104]

  24. 2023 WhatsApp monthly active users: 2 billion [105]

  25. 2024 X (Twitter) monthly active users: 556.8 million [106]

  26. 2024 Reddit monthly active users: 91.9 million [107]

  27. 2024 Instagram is used for product discovery by 72% of people who follow shopping accounts [108]

  28. 2024 consumers who say Instagram makes them more interested in buying a product: 36% [108]

  29. 2024 consumers who say Pinterest is helpful for shopping: 39% [109]

  30. 2024 consumers who say Pinterest helps them find inspiration: 96% [109]

  31. 2024 global social buyers (people who use social media to research products) share: 54% [110]

  32. 2023 percentage of internet users who used social networks (global): 57.6% of total population [98]

  33. 2024 global social media penetration among total population: 61.9% [98]

  34. 2024 number of social media users in North America: 313 million [111]

  35. 2024 number of social media users in the UK: 48.45 million [112]

  36. 2024 number of social media users in Germany: 50.61 million [113]

  37. 2024 number of social media users in Australia: 21.59 million [114]

  38. 2024 number of social media users in India: 545 million [115]

  39. 2024 number of social media users in Brazil: 152 million [116]

  40. 2024 number of social media users in France: 44.98 million [117]

  41. 2024 number of social media users in Canada: 26.72 million [118]

  42. 2024 number of social media users in Spain: 36.24 million [119]

  43. 2024 number of social media users in Japan: 93.09 million [120]

  44. 2024 number of social media users in Italy: 30.62 million [121]

  45. 2024 number of social media users in Mexico: 78.21 million [122]

  46. 2024 number of social media users in South Africa: 19.2 million [123]

  47. 2024 time spent on social media for people who use it in the UK: 2 hours 35 minutes per day [112]

  48. 2024 time spent on social media for people who use it in the US: 2 hours 23 minutes per day [111]

  49. 2024 time spent on social media for people who use it in Germany: 1 hour 56 minutes per day [113]

  50. 2024 time spent on social media for people who use it in India: 2 hours 47 minutes per day [115]

  51. 2024 time spent on social media for people who use it in Brazil: 2 hours 47 minutes per day [116]

  52. 2023 percent of social media users who are willing to pay more for brands that provide personalized experiences: 35% [39]

  53. 2024 percent of global consumers who use social networks to learn about brands: 54% [124]

  54. 2023 social media users who say they use social networks to find information about products/services: 41% [40]

  55. 2023 share of social media users using social media to follow brands/companies: 51% [10]

  56. 2024 social media users who use short-form video to learn about products: 60% [125]

References

Footnotes

  1. 1
    zionmarketresearch.com
    zionmarketresearch.com
  2. 2
    campaignlive.com
    campaignlive.com
  3. 3
    business.pinterest.com
    business.pinterest.com×4
  4. 4
    instagram.com
    instagram.com×2
  5. 5
    tiktok.com
    tiktok.com×6
  6. 6
    thinkwithgoogle.com
    thinkwithgoogle.com×3
  7. 7
    mckinsey.com
    mckinsey.com
  8. 8
    pewresearch.org
    pewresearch.org×2
  9. 9
    businessinsider.com
    businessinsider.com×3
  10. 10
    statista.com
    statista.com×6
  11. 11
    omnicoreagency.com
    omnicoreagency.com
  12. 12
    facebook.com
    facebook.com×4
  13. 14
    business.snap.com
    business.snap.com×2
  14. 15
    nielsen.com
    nielsen.com×2
  15. 16
    oberlo.com
    oberlo.com×3
  16. 17
    shopify.com
    shopify.com×4
  17. 18
    yankelovich.com
    yankelovich.com
  18. 19
    socialbakers.com
    socialbakers.com
  19. 20
    newsroom.pinterest.com
    newsroom.pinterest.com
  20. 21
    sproutsocial.com
    sproutsocial.com×2
  21. 22
    stackla.com
    stackla.com
  22. 23
    qualtrics.com
    qualtrics.com
  23. 24
    businessofapps.com
    businessofapps.com×10
  24. 25
    wyzowl.com
    wyzowl.com
  25. 26
    impact.com
    impact.com
  26. 27
    snap.com
    snap.com
  27. 29
    edelman.com
    edelman.com
  28. 30
    ftc.gov
    ftc.gov×2
  29. 32
    influencermarketinghub.com
    influencermarketinghub.com
  30. 36
    business2community.com
    business2community.com
  31. 37
    globalwebindex.com
    globalwebindex.com
  32. 38
    campaignmonitor.com
    campaignmonitor.com
  33. 41
    ihsmarkit.com
    ihsmarkit.com
  34. 43
    brightlocal.com
    brightlocal.com×2
  35. 44
    ipsos.com
    ipsos.com×2
  36. 45
    hubspot.com
    hubspot.com
  37. 47
    socialinsider.io
    socialinsider.io×2
  38. 49
    tellusdirect.com
    tellusdirect.com
  39. 50
    brightedge.com
    brightedge.com
  40. 54
    toptal.com
    toptal.com
  41. 55
    emarketer.com
    emarketer.com
  42. 56
    wordstream.com
    wordstream.com×4
  43. 60
    business.twitter.com
    business.twitter.com×2
  44. 65
    pinocchio.pinterest.com
    pinocchio.pinterest.com
  45. 67
    riovision.com
    riovision.com
  46. 68
    littledata.io
    littledata.io
  47. 69
    meta.com
    meta.com×2
  48. 70
    ads.tiktok.com
    ads.tiktok.com
  49. 71
    hootsuite.com
    hootsuite.com
  50. 72
    about.instagram.com
    about.instagram.com×3
  51. 76
    ads.google.com
    ads.google.com
  52. 79
    business.instagram.com
    business.instagram.com
  53. 88
    newsroom.tiktok.com
    newsroom.tiktok.com
  54. 89
    aboutamazon.com
    aboutamazon.com
  55. 91
    about.fb.com
    about.fb.com
  56. 92
    developers.pinterest.com
    developers.pinterest.com
  57. 93
    whatsapp.com
    whatsapp.com
  58. 95
    help.instagram.com
    help.instagram.com
  59. 96
    help.pinterest.com
    help.pinterest.com
  60. 98
    datareportal.com
    datareportal.com×14
  61. 110
    salesforce.com
    salesforce.com
  62. 125
    vidiq.com
    vidiq.com

Cite this report

Use Rawshot.ai research in your publication

Copy the format that fits your editorial style. Each citation uses the report URL and version date shown on this page.

APA

Jannik Lindner. (April 19, 2026). Social Media In The Jewelry Industry Statistics. Rawshot.ai. https://rawshot.ai/statistic/social-media-in-the-jewelry-industry

MLA

Jannik Lindner. "Social Media In The Jewelry Industry Statistics." Rawshot.ai, 19 Apr 2026, https://rawshot.ai/statistic/social-media-in-the-jewelry-industry.

Chicago

Jannik Lindner. 2026. "Social Media In The Jewelry Industry Statistics." Rawshot.ai. https://rawshot.ai/statistic/social-media-in-the-jewelry-industry.

Keep reading

Related Reports

Zipper Industry Statistics
Fashion

Zipper Industry Statistics

Zipper industry grows fast, reaching $6.3B by 2030 amid sustainability rules.

Read report →
Zara Fast Fashion Statistics
Fashion

Zara Fast Fashion Statistics

Zara’s fast fashion scales globally with 1,759 stores, 27.78b sales, and rapid turnaround.

Read report →
Yarn Industry Statistics
Fashion

Yarn Industry Statistics

Global yarn production rises, led by Asia, growing apparel demand and sustainability.

Read report →
Workwear Industry Statistics
Fashion

Workwear Industry Statistics

Workwear demand rises from USD 38.2B in 2023 to USD 64B by 2032.

Read report →