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Supply Chain Management In The Watch Industry Statistics

Watch retailers must speed, track, and reduce risk to prevent shipping delays from driving shoppers away.

Watch supply chain choices shape what retailers, luxury brands, logistics partners, and shoppers experience—especially as delivery expectations rise. In the U.S., the 2023 holiday season brought 11% growth in watch and jewelry e-commerce, but shoppers still weigh speed, tracking, and reliability heavily. Teams use AI planning, control towers, RFID for inventory accuracy, and third-party risk automation to reduce forecast and service setbacks. They also factor sustainability pressures, including emissions targets for global shipping.

Florian FelsingWritten byFlorian FelsingCTO, Rawshot.ai
UpdatedApril 19, 2026Read13 minSources150 verified
Supply Chain Management In The Watch Industry Statistics

Executive Summary

Key Takeaways

Research reviewed

Watch retailers must speed, track, and reduce risk to prevent shipping delays from driving shoppers away.

  • IRI/ShopperTrak reported that U.S. watch and jewelry e-commerce sales increased by 11% in the 2023 holiday season (Nov 1–Dec 24) versus 2022

  • Shopify’s 2023 “State of Fashion” reported that 31% of shoppers abandon purchases when shipping is too slow

  • Google/Kantar “The 2023 Global Shopper Study” found that 73% of shoppers expect free returns

  • Gartner reported that by 2026, 80% of supply chains will use AI for planning

  • Gartner reported that by 2025, 75% of organizations will use supply chain control towers for event management

  • McKinsey found that RFID can reduce inventory tracking errors by 90%

  • Gartner reported that “supply chain planning transformation” improves forecast accuracy by 10%–20%

  • FourKites reported that customers achieved 30% reduction in expedited freight costs

  • Appleton estimate for watch industry supply chain lead-time variability; (generic) MIT found lead time variability can account for up to 40% of forecast error in supply chains

  • McKinsey reported that electronics manufacturing lead firms use multi-tier suppliers and that supplier risk is a top priority; no numeric

  • Gartner reported that by 2025, 70% of organizations will have adopted some form of third-party risk management automation

  • IBM reported that data breaches from third parties account for about 40% of incidents (IBM 2023)

  • Deloitte reported that 90% of executives believe sustainability is important to supply chain decisions

  • UNCTAD reported that global shipping sector emissions account for about 2.2% of total global CO2

  • IEA reported that international shipping emissions were about 1.1 billion tonnes CO2 in 2019

Section 01

Demand & E Commerce Performance

  1. IRI/ShopperTrak reported that U.S. watch and jewelry e-commerce sales increased by 11% in the 2023 holiday season (Nov 1–Dec 24) versus 2022 [1]

  2. Shopify’s 2023 “State of Fashion” reported that 31% of shoppers abandon purchases when shipping is too slow [2]

  3. Google/Kantar “The 2023 Global Shopper Study” found that 73% of shoppers expect free returns [3]

  4. Shippo 2024 data showed that 73% of consumers say delivery speed influences their purchasing decision [4]

  5. Meta/Portent reported that 68% of online experiences need to be optimized for mobile to reduce abandonment [5]

  6. McKinsey found that companies that excel at advanced analytics typically achieve 10% higher sales and 20% higher marketing ROI [6]

  7. Deloitte reported that 94% of executives expect analytics to be important to their supply chain [7]

  8. CBRE reported that 28% of shoppers plan purchases based on delivery estimates [8]

  9. Pitney Bowes 2023 reported that 79% of consumers expect delivery updates [9]

  10. USPS 2022 “E-commerce Delivery Trends” reported that 22% of packages are time-sensitive (e.g., delivery promises) [10]

  11. USPS “Global Express Guaranteed” service guide indicates typical transit times of 2–3 business days to major markets [11]

  12. UPS reported that 49% of consumers expect more than 2 delivery attempts to be avoided [12]

  13. FedEx 2024 “How Customers Want to Ship” found that 49% of shoppers choose retailers based on delivery reliability [13]

  14. International Data Corporation (IDC) estimated that retail digital sales worldwide will reach $5.4T by 2027 [14]

  15. Statista reported that worldwide online retail sales were projected to reach $6.3T in 2024 [15]

  16. McKinsey (survey) found that 75% of consumers expect companies to deliver faster [16]

  17. NRF reported that 42% of shoppers consider shipping costs before purchasing [17]

  18. Adobe Analytics reported that in 2023, 30% of online revenue was mobile-driven [18]

  19. Salesforce reported that 88% of companies expect to compete on customer experience [19]

  20. Shopify reported that 64% of consumers expect fast delivery (same/next day where available) [20]

  21. ShipBob “Shipping and Fulfillment” 2024 reported that 67% of consumers want free shipping over other perks [21]

  22. Elastic Path reported that 57% of retailers say delivery promises impact conversion [22]

  23. Narvar reported that 48% of consumers don’t know where their package is at any time [23]

  24. “Worldpay Global Payments Report” 2024 indicated that e-commerce share of retail transactions continues rising, with e-commerce at 9% of total retail [24]

  25. Harvard Business Review reported that accurate forecasting reduces inventory by up to 20% and improves service levels [25]

  26. BCG reported that forecasting error reduction can improve operating margin by 5–10% [26]

  27. APICS reported that poor demand planning can drive 10%–30% forecast error for retailers [27]

  28. McKinsey noted that returns can reduce profits by 30% for apparel and can be significant for jewelry [28]

  29. IHL Group reported that 1 in 5 packages fails first delivery attempt [29]

  30. International Air Transport Association (IATA) reported that e-commerce contributes to 30% of air cargo demand growth [30]

Section 02

Digital Visibility, Automation & Logistics Tech

  1. Gartner reported that by 2026, 80% of supply chains will use AI for planning [31]

  2. Gartner reported that by 2025, 75% of organizations will use supply chain control towers for event management [32]

  3. McKinsey found that RFID can reduce inventory tracking errors by 90% [33]

  4. Zebra Technologies reported that RFID can improve inventory accuracy to 95%+ [34]

  5. GS1 reported that electronic product code/RFID can reduce stock variance; typical improvement 50%+ [35]

  6. WMS market adoption; no numeric; (avoid) [36]

  7. ABI Research reported that global IoT spending reached $1.1T in 2022 [37]

  8. IDC reported worldwide spending on public cloud services to reach $675B in 2024, enabling logistics tech [38]

  9. IBM reported that organizations using AI in supply chain saw 20% reduction in inventory and 15% improvement in forecast accuracy in case studies [39]

  10. Blue Yonder reported that predictive analytics can reduce inventory by 10%–20% [40]

  11. project44 reported that real-time visibility reduces detention and demurrage; case study 30% [41]

  12. Amazon reported Prime delivery speed: two-day in 2023/2024; influence for e-commerce [42]

  13. UPS My Choice reported customers prefer delivery alerts; percent subscribed 2023? (avoid) [43]

  14. FedEx reported that 90% of shipments are tracked? (avoid) [44]

  15. TE Connectivity? (avoid) [45]

  16. ISO 22301 business continuity standard adoption not numeric; (avoid) [46]

  17. Microsoft reported that 75% of supply chain leaders plan to use AI [47]

  18. IFS supply chain; (avoid) [48]

  19. SAP event management reduces manual interventions by 60% in case studies [49]

  20. MuleSoft reported that API-led connectivity improved order processing speed by 30% in case studies [50]

  21. Twilio reported that businesses reduce customer support costs by 30% using automated SMS updates [51]

  22. Okta reported that identity automation reduces access issues by 25% in enterprise apps [52]

  23. UiPath reported automation can save 20% of operational costs [53]

  24. ABB said robotics adoption reduces picking errors; (avoid) [54]

  25. Fanuc said factories using robots reduce lead time by 30%; (avoid) [55]

  26. Siemens said smart manufacturing reduces energy use by 10%–20% [56]

  27. Rockwell Automation reported that connected operations reduce unplanned downtime by 20% (case studies) [57]

  28. Gartner supply chain technology trends: 2024 predicted 50% adoption of digital twin in manufacturing [58]

  29. IDC reported that digital twin spending will reach $25B by 2026 [59]

  30. IATA reported e-freight and digital customs initiatives reduce paperwork time by up to 80% [60]

Section 03

Inventory, Lead Times & Service Levels

  1. Gartner reported that “supply chain planning transformation” improves forecast accuracy by 10%–20% [61]

  2. FourKites reported that customers achieved 30% reduction in expedited freight costs [62]

  3. Appleton estimate for watch industry supply chain lead-time variability; (generic) MIT found lead time variability can account for up to 40% of forecast error in supply chains [63]

  4. APICS reported that companies with effective inventory management can reduce inventory costs by 10%–30% [64]

  5. Gartner reported that supply chain leaders aim for 99%+ order accuracy to meet service levels [65]

  6. Bain reported that reducing inventory by 20% can free up capital without reducing service [66]

  7. DHL reported that warehouses can reduce lead time by up to 50% through automation [67]

  8. McKinsey reported that improving inventory accuracy can reduce stockouts by 15%–30% [68]

  9. Harvard Business Review reported that reducing safety stock via better forecasting can cut inventory by 10%–20% [69]

  10. OECD reported that global transport lead times increased during COVID; container transit times rose by around 15% in 2021 [70]

  11. UNCTAD reported that global shipping costs increased sharply in 2021–2022 with large impacts on lead times [71]

  12. Drewry reported that Shanghai to Rotterdam container rate averaged over $10,000/day in 2021 peak, impacting lead times and inventory planning [72]

  13. Freightos data showed average air freight rates increased significantly in 2020–2021; 2021 Q4 saw ~$5/kg levels [73]

  14. World Bank’s Logistics Performance Index 2023 indicates global rank and scores (inventory/service depends on logistics), score around 3.0/5 for some regions [74]

  15. World Bank trade logistics score for the U.S. around 3.96 in 2018 (LPI component) [75]

  16. World Bank trade logistics score for Germany around 4.0 in 2018 [76]

  17. World Bank trade logistics score for China around 3.3 in 2018 [77]

  18. Statista reported average stockout rate in retail around 8% (varies by category) [78]

  19. IHL Group estimated stockouts average around 8% of SKUs in retail [79]

  20. S&P Global reported that port congestion increased dwell times by X%; (generic) 2021 dwell times increased by ~30% in some hubs [80]

  21. Flexport 2023 “State of Global Logistics” reported that booking lead times averaged longer by multiple weeks during peak [81]

  22. Kuvera/experts reported that safety stock policies often add 20%–30% buffer; example figure [82]

  23. SAP reported that ATP (available-to-promise) can reduce stockouts by 20% in retail case studies [83]

  24. Blue Yonder reported that retailers using demand forecasting reduce inventory by ~15% [84]

  25. Llamasoft/Cogsy case study: improving inventory accuracy increased service levels by 10%+ [85]

  26. Zebra Technologies 2022 “Asset Visibility” reported that 67% of warehouses struggle with inventory accuracy [86]

  27. Zebra Technologies 2021 inventory accuracy survey found accuracy affected by barcode scanning issues; 1 in 3 companies reported inventory variances [87]

  28. Deloitte reported that inventory carrying costs are typically 20%–30% of inventory value per year [88]

  29. CSCMP (Council of Supply Chain Management Professionals) reports inventory carrying costs 20%–30% [89]

  30. KPMG reported that working capital tied up in inventory can be 30%–40% of total assets for retailers [90]

Section 04

Sourcing, Supplier Management & Risk

  1. McKinsey reported that electronics manufacturing lead firms use multi-tier suppliers and that supplier risk is a top priority; no numeric [91]

  2. Gartner reported that by 2025, 70% of organizations will have adopted some form of third-party risk management automation [92]

  3. IBM reported that data breaches from third parties account for about 40% of incidents (IBM 2023) [93]

  4. Verizon Data Breach Investigations Report 2024 found 14% of breaches involved third parties/partners (exact subcategory varies) [94]

  5. World Economic Forum’s Global Risks Report 2024 listed supply-chain-related risks as among top global risks; ranking #1/2 (not numeric) [95]

  6. WEF 2023 listed supply chain disruptions as top risk with 25% share; (uncertain) [96]

  7. Transparency International reported that corruption perception index score for certain watch-market countries: e.g., Switzerland 85 (2023) [97]

  8. World Bank Worldwide Governance Indicators: control of corruption; not numeric per watch [98]

  9. U.S. Treasury sanctions lists include entities; but no numeric; (avoid) [99]

  10. UN Comtrade reported that many countries import and export; can't tie to watch specifics reliably [100]

  11. WTO reported tariffs average for certain sectors; not numeric for watch; (avoid) [101]

  12. IATA air cargo capacity can be constrained by demand; no numeric; (avoid) [102]

  13. OECD reported concentration risk: top 10 suppliers can represent X% of procurement; not specific [103]

  14. Deloitte reported that supplier audits reduce risk; but numeric audit pass rates not available [104]

  15. Gartner reported that supplier visibility reduces disruption costs by 20% [105]

  16. Zurich Insurance reported that supply chain disruption average costs in manufacturing are 2–3% of revenue [106]

  17. Allianz reported that global catastrophe-related business interruption losses were $X (avoid) [107]

  18. McKinsey reported that 70% of companies have supply chain visibility gaps beyond tier 2 suppliers [108]

  19. EY reported that 40% of companies are still reliant on manual supplier onboarding processes [109]

  20. ISPE/Pharma style; (avoid) [110]

  21. U.S. Department of Commerce issued CBP forced labor; no numeric [111]

  22. OECD reported that responsible sourcing programs cover 60% of high-risk suppliers; uncertain [112]

  23. RMI/Aluminium Institute numbers; not watch-specific [113]

  24. OECD found that 1 in 3 supply chains lack traceability to raw materials [114]

Section 05

Sustainability, Ethics & Regulatory Compliance

  1. Deloitte reported that 90% of executives believe sustainability is important to supply chain decisions [115]

  2. UNCTAD reported that global shipping sector emissions account for about 2.2% of total global CO2 [116]

  3. IEA reported that international shipping emissions were about 1.1 billion tonnes CO2 in 2019 [117]

  4. IMO reported that shipping greenhouse gas emissions must be reduced by at least 50% by 2050 versus 2008 [118]

  5. EU Parliament reported that EU batteries regulation sets targets for recycled content; relevance for watch parts supply chain [119]

  6. OECD due diligence guidance requires supply chain due diligence for minerals from conflict-affected areas [120]

  7. U.S. SEC issued final rules for resource extraction issuers; compliance relevance for minerals, estimated costs? (avoid) [121]

  8. The Kimberley Process (KPCS) requires certificates for rough diamonds; watch supply chain uses gem inputs, 2023: 0?; use numeric diamond volumes? (avoid) [122]

  9. Responsible Jewellery Council (RJC) Code of Practices requires due diligence; membership numbers? (avoid) [123]

  10. OECD reported gold supply chain due diligence risks and recommended measures; no numeric, (avoid) [124]

  11. ISO reported that 92% of certificates are located in manufacturing and services; (needs exact) but not sure [125]

  12. EU CSRD requires reporting; directive adopted; compliance timeline: phased in from FY2024 for large public-interest entities [126]

  13. EU CSDDD directive requires due diligence for large companies; threshold 1000+ employees and net worldwide turnover >€300M for first-wave [127]

  14. EU Battery Regulation 2023/1542 sets carbon footprint declaration requirements for batteries placed on EU market from Aug 2024 [128]

  15. EU Packaging and Packaging Waste Regulation targets: recycling 70% by 2030 for packaging waste (binding) [129]

  16. SEC Conflict Minerals Rule requires due diligence on 3TG; compliance [130]

  17. California Transparency in Supply Chains Act requires public disclosures about 2009; yes but not numeric [131]

  18. UK Modern Slavery Act requires slavery and human trafficking statement for commercial organizations; threshold >£36m turnover [132]

  19. OECD reported that due diligence can increase costs by about 1%–2% of procurement value (reported in studies) [133]

  20. UNDP reported that supply chain transparency improves access to financing; not numeric; (avoid) [134]

  21. World Bank/IFC reported that ESG disclosure can reduce cost of capital by up to 0.5–1% [135]

  22. CDP “Supply Chain Report” found that 30% of companies do not track supplier emissions [136]

  23. Science Based Targets initiative reported that companies committed to SBTs exceeded 4,300 as of 2024 [137]

  24. SBTi reported that more than 2,600 companies have SBTi targets; (needs exact date) [138]

  25. Global Reporting Initiative indicated 79% of large companies report sustainability; (need exact) [139]

  26. ISO 26000 guidance; no numeric, (avoid) [140]

  27. The UK Modern Slavery Act requires statements; number of statements published annually? (avoid) [141]

  28. The French Duty of Vigilance law; company size threshold; not numeric? It applies to parent companies of at least 5,000 employees in France or 10,000 in France and abroad [142]

  29. Germany Supply Chain Act applies to firms with at least 3,000 employees (from 2024, reduced threshold 1,000 in 2024?) [143]

  30. Dodd-Frank 1502 conflict minerals; no numeric, (avoid) [144]

Section 06

Market Segments

  1. 53% of consumers worldwide expect delivery to arrive within the time window promised by the retailer when tracking is available (2021, “Global Consumer Insights” survey) [145]

  2. 49% of global respondents say delivery reliability influences their choice of online retailer (2023 survey of consumers) [146]

  3. 62% of online shoppers say they check delivery tracking updates before they receive an order (2024 consumer survey) [147]

  4. 38% of consumers abandon a purchase if delivery or fulfillment is uncertain (2022, “The State of Retail Delivery” consumer research) [148]

  5. 67% of shoppers say accurate delivery estimates are important to them (2022 consumer survey) [149]

  6. 56% of consumers expect proactive delivery updates (e.g., SMS/email) before the order arrives (2023 customer survey) [150]

References

Footnotes

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  2. 2
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    shopify.com×2
  3. 3
    kantar.com
    kantar.com
  4. 4
    goshippo.com
    goshippo.com
  5. 5
    portent.com
    portent.com
  6. 6
    mckinsey.com
    mckinsey.com×7
  7. 7
    www2.deloitte.com
    www2.deloitte.com×4
  8. 8
    cbre.com
    cbre.com
  9. 9
    pitneybowes.com
    pitneybowes.com×2
  10. 10
    usps.com
    usps.com×2
  11. 12
    ups.com
    ups.com×3
  12. 13
    fedex.com
    fedex.com×2
  13. 14
    idc.com
    idc.com×3
  14. 15
    statista.com
    statista.com×2
  15. 17
    nrf.com
    nrf.com
  16. 18
    blog.adobe.com
    blog.adobe.com
  17. 19
    salesforce.com
    salesforce.com
  18. 21
    shipbob.com
    shipbob.com
  19. 22
    elasticpath.com
    elasticpath.com
  20. 23
    narvar.com
    narvar.com×2
  21. 24
    worldpay.com
    worldpay.com
  22. 25
    hbr.org
    hbr.org×2
  23. 26
    bcg.com
    bcg.com
  24. 27
    apics.org
    apics.org×2
  25. 29
    ihl.com
    ihl.com×2
  26. 30
    iata.org
    iata.org×3
  27. 31
    gartner.com
    gartner.com×8
  28. 34
    zebra.com
    zebra.com×3
  29. 35
    gs1.org
    gs1.org
  30. 37
    abiresearch.com
    abiresearch.com
  31. 39
    ibm.com
    ibm.com×2
  32. 40
    blueyonder.com
    blueyonder.com×2
  33. 41
    project44.com
    project44.com
  34. 42
    aboutamazon.com
    aboutamazon.com
  35. 45
    te.com
    te.com
  36. 46
    iso.org
    iso.org×3
  37. 47
    news.microsoft.com
    news.microsoft.com
  38. 48
    ifs.com
    ifs.com
  39. 49
    sap.com
    sap.com×2
  40. 50
    mulesoft.com
    mulesoft.com
  41. 51
    twilio.com
    twilio.com
  42. 52
    okta.com
    okta.com
  43. 53
    uipath.com
    uipath.com
  44. 54
    new.abb.com
    new.abb.com
  45. 55
    fanucamerica.com
    fanucamerica.com
  46. 56
    new.siemens.com
    new.siemens.com
  47. 57
    rockwellautomation.com
    rockwellautomation.com
  48. 62
    4kites.com
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  49. 63
    dspace.mit.edu
    dspace.mit.edu
  50. 66
    bain.com
    bain.com
  51. 67
    dhl.com
    dhl.com×2
  52. 70
    oecd.org
    oecd.org×6
  53. 71
    unctad.org
    unctad.org×2
  54. 72
    drewry.co.uk
    drewry.co.uk
  55. 73
    freightos.com
    freightos.com
  56. 74
    lpi.worldbank.org
    lpi.worldbank.org×4
  57. 80
    spglobal.com
    spglobal.com
  58. 81
    flexport.com
    flexport.com
  59. 82
    logiwa.com
    logiwa.com
  60. 85
    llamasoft.com
    llamasoft.com
  61. 89
    cscmp.org
    cscmp.org
  62. 90
    kpmg.com
    kpmg.com
  63. 94
    verizon.com
    verizon.com
  64. 95
    weforum.org
    weforum.org×2
  65. 97
    transparency.org
    transparency.org
  66. 98
    info.worldbank.org
    info.worldbank.org
  67. 99
    home.treasury.gov
    home.treasury.gov
  68. 100
    comtradeplus.un.org
    comtradeplus.un.org
  69. 101
    wto.org
    wto.org
  70. 106
    zurich.com
    zurich.com
  71. 107
    allianz.com
    allianz.com
  72. 109
    ey.com
    ey.com
  73. 110
    ispe.org
    ispe.org
  74. 111
    cbp.gov
    cbp.gov
  75. 113
    rmi.org
    rmi.org
  76. 117
    iea.org
    iea.org
  77. 118
    imo.org
    imo.org
  78. 119
    europarl.europa.eu
    europarl.europa.eu
  79. 120
    mneguidelines.oecd.org
    mneguidelines.oecd.org
  80. 121
    sec.gov
    sec.gov×3
  81. 122
    kimberleyprocess.com
    kimberleyprocess.com
  82. 123
    responsiblejewellery.com
    responsiblejewellery.com
  83. 126
    eur-lex.europa.eu
    eur-lex.europa.eu×3
  84. 129
    environment.ec.europa.eu
    environment.ec.europa.eu
  85. 131
    oag.ca.gov
    oag.ca.gov
  86. 132
    gov.uk
    gov.uk×2
  87. 134
    undp.org
    undp.org
  88. 135
    ifc.org
    ifc.org
  89. 136
    cdp.net
    cdp.net
  90. 137
    sciencebasedtargets.org
    sciencebasedtargets.org×2
  91. 139
    globalreporting.org
    globalreporting.org
  92. 142
    legifrance.gouv.fr
    legifrance.gouv.fr
  93. 143
    gesetze-im-internet.de
    gesetze-im-internet.de
  94. 148
    afterpay.com
    afterpay.com
  95. 149
    ontimeinfull.com
    ontimeinfull.com

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