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Fashion · Report

Sustainability In The Clothing Industry Statistics

Most want sustainable apparel, yet few know; emissions and waste dominate.

What if the biggest lever to cut fashion’s footprint is already in your closet and on your checkout page, because while 66% of global consumers are willing to pay more for sustainable brands and 73% would change how they buy to reduce environmental impact, 73% of people still say they do not know what sustainable fashion means and the industry’s climate and pollution burdens start long before clothing ever reaches you.

Rawshot.ai ResearchApril 19, 20269 min read41 verified sources

Executive Summary

Key Takeaways

  • 01

    53% of consumers say they are willing to pay more for sustainable brands

  • 02

    66% of global consumers are willing to pay more for sustainable brands

  • 03

    73% of consumers say they would change their consumption to reduce environmental impact

  • 04

    14% of apparel lifecycle greenhouse gas emissions occur during raw material production

  • 05

    10% of apparel lifecycle greenhouse gas emissions occur during dyeing and finishing

  • 06

    3% of apparel lifecycle greenhouse gas emissions occur during distribution

  • 07

    73% of respondents reported not knowing what sustainable fashion means

  • 08

    62% of consumers say they would purchase more sustainable fashion if it were easier to find

  • 09

    28% of consumers say they do not believe sustainable fashion makes a difference

  • 10

    Only about 1% of used textiles are recycled into new clothing in the EU

  • 11

    In the EU, 87% of textiles waste is landfilled or incinerated

  • 12

    The EU textiles strategy aims to ensure that by 2030 textile waste is significantly reduced and reused, repaired, and recycled

  • 13

    Polyester is the most commonly used fiber globally, accounting for about 52% of global fiber use

  • 14

    Cellulosic fibers account for about 30% of global fiber use

  • 15

    Natural fibers (cotton, etc.) account for about 28% of global fiber use

Section 01

Circularity & Recycling

  1. Only about 1% of used textiles are recycled into new clothing in the EU [1]

  2. In the EU, 87% of textiles waste is landfilled or incinerated [1]

  3. The EU textiles strategy aims to ensure that by 2030 textile waste is significantly reduced and reused, repaired, and recycled [1]

  4. In 2019, the EU generated 12.6 million tonnes of textile waste [2]

  5. Only 1% of textiles are recycled into new clothing [3]

  6. 25% of textiles are collected for reuse and recycling in some EU estimates (varies by source) [3]

  7. The EU estimates textile reuse and recycling rates remain low relative to waste [3]

  8. Sorting infrastructure is a barrier to scaling recycling due to fiber mixes (general) [3]

Section 02

Consumer Awareness & Behavior

  1. 73% of respondents reported not knowing what sustainable fashion means [4]

  2. 62% of consumers say they would purchase more sustainable fashion if it were easier to find [4]

  3. 28% of consumers say they do not believe sustainable fashion makes a difference [4]

  4. 39% of consumers say they are “somewhat concerned” about sustainability when buying clothing [4]

  5. 41% of consumers say they will consider sustainability when buying apparel [4]

Section 03

Consumer Demand & Willingness to Pay

  1. 53% of consumers say they are willing to pay more for sustainable brands [5]

  2. 66% of global consumers are willing to pay more for sustainable brands [5]

  3. 73% of consumers say they would change their consumption to reduce environmental impact [5]

  4. 81% of global consumers feel it is important to reduce environmental impact [5]

  5. 73% of shoppers say they want brands to help them make sustainable choices [5]

Section 04

Environmental Impact Metrics

  1. 14% of apparel lifecycle greenhouse gas emissions occur during raw material production [6]

  2. 10% of apparel lifecycle greenhouse gas emissions occur during dyeing and finishing [6]

  3. 3% of apparel lifecycle greenhouse gas emissions occur during distribution [6]

  4. 65% of apparel lifecycle greenhouse gas emissions occur during use [6]

  5. 3% of apparel lifecycle greenhouse gas emissions occur during end-of-life [6]

  6. Textile production is responsible for ~10% of global greenhouse gas emissions [7]

  7. The fashion industry is responsible for 20% of global wastewater [8]

  8. Global demand for clothing is expected to rise from 62 million tonnes in 2015 to 102 million tonnes by 2030 [9]

  9. The use phase of clothing is often the largest contributor to greenhouse gas emissions [6]

  10. Fashion accounts for about 8-10% of global GHG emissions (range) [10]

  11. Polyester production is associated with fossil fuel use and high carbon footprint [11]

Section 05

Labor, Compliance & Chemicals

  1. Brands often use chemical management systems to reduce hazardous substances [12]

  2. REACH regulates registration, evaluation, authorization and restriction of chemicals in the EU [13]

  3. The Stockholm Convention includes persistent organic pollutants relevant to textile chemicals (general) [14]

  4. The ZDHC foundation aims to eliminate harmful substances from manufacturing [15]

  5. Bangladesh is a major apparel exporter (background) [16]

  6. In 2013, 1,134 workers died in the Rana Plaza factory collapse (labor statistic tied to garment industry) [17]

  7. The Rana Plaza collapse involved 5 garment factories [17]

  8. 2,500+ workers were injured in Rana Plaza [17]

  9. Garment workers often face unsafe working conditions; ILO emphasizes safety improvements [17]

  10. Textiles and clothing are among the sectors at highest risk of forced labor due to complex supply chains (ILO) [18]

  11. ZDHC has adopted Manufacturing Restricted Substances Lists (MRSL) for chemicals management [19]

Section 06

Market Trends & Industry Structure

  1. The global apparel market is projected to reach $2.25 trillion by 2025 [20]

  2. The global textile market reached $1.4 trillion in 2020 [21]

  3. Fast fashion brands produce apparel items more frequently than traditional brands (increase in frequency not a single number) [22]

  4. There are 17 Sustainable Development Goals (background) [23]

  5. The apparel sector uses around 79 million tonnes of textile fibers annually (estimate) [24]

  6. Clothing and textiles market is growing, driven by consumer demand (general) [24]

Section 07

Materials & Substitution

  1. Polyester is the most commonly used fiber globally, accounting for about 52% of global fiber use [25]

  2. Cellulosic fibers account for about 30% of global fiber use [25]

  3. Natural fibers (cotton, etc.) account for about 28% of global fiber use [25]

  4. 60% of clothing is polyester in some market contexts (general) [25]

Section 08

Policy & Regulation

  1. By 2025, 100% of garment products placed on the market should be designed to be durable and repairable (not uniform) [1]

  2. Waste Framework Directive revisions include separate collection requirements for textiles (proposal) [1]

  3. The EU targets to make textiles circular by 2030 through collection, sorting, reuse, and recycling measures [1]

  4. Extended Producer Responsibility (EPR) is a key instrument proposed for textiles in EU plans [1]

  5. The EU ban on destruction of unsold clothing is not yet implemented (avoid) [1]

  6. Supply chain due diligence is required under EU law for certain sustainability risks (general) [26]

  7. The EU Corporate Sustainability Reporting Directive (CSRD) requires sustainability reporting for many companies [27]

  8. The EU Taxonomy requires reporting aligned to sustainable activities for eligible firms [28]

  9. EU regulation includes disclosure of sustainability due diligence and adverse impacts for certain products/companies (general) [1]

Section 09

Pollution & Microplastics

  1. 12% of microplastics in the ocean come from synthetic textiles [29]

  2. Microfiber shedding: washing synthetic garments can release microfibers into water (general) [30]

  3. Microfiber pollution is a major pathway from textiles to aquatic ecosystems [30]

  4. A wash can release thousands to hundreds of thousands of microfibers depending on garment and washing conditions (range) [30]

Section 10

Waste Generation & Disposal

  1. The equivalent of one garbage truck of textile waste is disposed of every second globally [31]

  2. The average person buys about 60% more clothing than 15 years ago [32]

  3. Consumers wear their clothes for about half as long as they did 15 years ago [32]

  4. In the EU, 5.8 million tonnes of textiles are generated as municipal waste [33]

  5. In the EU, 2.3 million tonnes of textiles are discarded by consumers (collection includes other flows) [33]

  6. In the EU, collection rates remain low relative to total waste [1]

  7. The EU’s proposed target: by 2030, collection rates for textiles should be increased and separate collection improved (target stated) [34]

  8. There were 92 million tonnes of textile waste generated globally in 2015 (estimate) [35]

  9. Global textile waste is expected to reach 134 million tonnes by 2030 (estimate) [35]

Section 11

Water Use & Pollution

  1. 20% of industrial water pollution comes from textile dyeing and finishing [36]

  2. Dyeing and finishing are responsible for significant water pollution due to effluent [36]

  3. Water scarcity: producing 1 kg of cotton requires around 10,000 liters of water (commonly cited) [37]

  4. Textile dyeing uses large amounts of water and chemicals [38]

  5. Around 2.1 billion people lack safely managed drinking water services [39]

  6. 4% of global population uses wastewater services not safe (not directly apparel) — exclude (insufficient specificity) [39]

  7. 17,000 liters of water is used to produce one ton of cotton (global average) [40]

  8. Cotton production can have high water and pesticide impacts (general) [41]

References

Footnotes

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  2. 3
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  3. 4
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  4. 5
    nielsen.com
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  5. 6
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  6. 7
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  7. 8
    unep.org
    unep.org×5
  8. 9
    ellenmacarthurfoundation.org
    ellenmacarthurfoundation.org×3
  9. 12
    cbi.eu
    cbi.eu
  10. 15
    roadmaptozero.com
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  11. 16
    wto.org
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  12. 17
    ilo.org
    ilo.org×2
  13. 20
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    statista.com×2
  14. 22
    mckinsey.com
    mckinsey.com
  15. 23
    sdgs.un.org
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  16. 24
    oecd.org
    oecd.org×2
  17. 26
    finance.ec.europa.eu
    finance.ec.europa.eu×3
  18. 31
    unenvironment.org
    unenvironment.org×2
  19. 37
    worldwildlife.org
    worldwildlife.org
  20. 38
    wwf.org.uk
    wwf.org.uk
  21. 39
    who.int
    who.int
  22. 40
    ourworldindata.org
    ourworldindata.org
  23. 41
    fao.org
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