Sustainability In The Clothing Industry Statistics
Most want sustainable apparel, yet few know; emissions and waste dominate.
What if the biggest lever to cut fashion’s footprint is already in your closet and on your checkout page, because while 66% of global consumers are willing to pay more for sustainable brands and 73% would change how they buy to reduce environmental impact, 73% of people still say they do not know what sustainable fashion means and the industry’s climate and pollution burdens start long before clothing ever reaches you.
Executive Summary
Key Takeaways
- 01
53% of consumers say they are willing to pay more for sustainable brands
- 02
66% of global consumers are willing to pay more for sustainable brands
- 03
73% of consumers say they would change their consumption to reduce environmental impact
- 04
14% of apparel lifecycle greenhouse gas emissions occur during raw material production
- 05
10% of apparel lifecycle greenhouse gas emissions occur during dyeing and finishing
- 06
3% of apparel lifecycle greenhouse gas emissions occur during distribution
- 07
73% of respondents reported not knowing what sustainable fashion means
- 08
62% of consumers say they would purchase more sustainable fashion if it were easier to find
- 09
28% of consumers say they do not believe sustainable fashion makes a difference
- 10
Only about 1% of used textiles are recycled into new clothing in the EU
- 11
In the EU, 87% of textiles waste is landfilled or incinerated
- 12
The EU textiles strategy aims to ensure that by 2030 textile waste is significantly reduced and reused, repaired, and recycled
- 13
Polyester is the most commonly used fiber globally, accounting for about 52% of global fiber use
- 14
Cellulosic fibers account for about 30% of global fiber use
- 15
Natural fibers (cotton, etc.) account for about 28% of global fiber use
Section 01
Circularity & Recycling
Only about 1% of used textiles are recycled into new clothing in the EU [1]
In the EU, 87% of textiles waste is landfilled or incinerated [1]
The EU textiles strategy aims to ensure that by 2030 textile waste is significantly reduced and reused, repaired, and recycled [1]
In 2019, the EU generated 12.6 million tonnes of textile waste [2]
Only 1% of textiles are recycled into new clothing [3]
25% of textiles are collected for reuse and recycling in some EU estimates (varies by source) [3]
The EU estimates textile reuse and recycling rates remain low relative to waste [3]
Sorting infrastructure is a barrier to scaling recycling due to fiber mixes (general) [3]
Section 02
Consumer Awareness & Behavior
73% of respondents reported not knowing what sustainable fashion means [4]
62% of consumers say they would purchase more sustainable fashion if it were easier to find [4]
28% of consumers say they do not believe sustainable fashion makes a difference [4]
39% of consumers say they are “somewhat concerned” about sustainability when buying clothing [4]
41% of consumers say they will consider sustainability when buying apparel [4]
Section 03
Consumer Demand & Willingness to Pay
53% of consumers say they are willing to pay more for sustainable brands [5]
66% of global consumers are willing to pay more for sustainable brands [5]
73% of consumers say they would change their consumption to reduce environmental impact [5]
81% of global consumers feel it is important to reduce environmental impact [5]
73% of shoppers say they want brands to help them make sustainable choices [5]
Section 04
Environmental Impact Metrics
14% of apparel lifecycle greenhouse gas emissions occur during raw material production [6]
10% of apparel lifecycle greenhouse gas emissions occur during dyeing and finishing [6]
3% of apparel lifecycle greenhouse gas emissions occur during distribution [6]
65% of apparel lifecycle greenhouse gas emissions occur during use [6]
3% of apparel lifecycle greenhouse gas emissions occur during end-of-life [6]
Textile production is responsible for ~10% of global greenhouse gas emissions [7]
The fashion industry is responsible for 20% of global wastewater [8]
Global demand for clothing is expected to rise from 62 million tonnes in 2015 to 102 million tonnes by 2030 [9]
The use phase of clothing is often the largest contributor to greenhouse gas emissions [6]
Fashion accounts for about 8-10% of global GHG emissions (range) [10]
Polyester production is associated with fossil fuel use and high carbon footprint [11]
Section 05
Labor, Compliance & Chemicals
Brands often use chemical management systems to reduce hazardous substances [12]
REACH regulates registration, evaluation, authorization and restriction of chemicals in the EU [13]
The Stockholm Convention includes persistent organic pollutants relevant to textile chemicals (general) [14]
The ZDHC foundation aims to eliminate harmful substances from manufacturing [15]
Bangladesh is a major apparel exporter (background) [16]
In 2013, 1,134 workers died in the Rana Plaza factory collapse (labor statistic tied to garment industry) [17]
The Rana Plaza collapse involved 5 garment factories [17]
2,500+ workers were injured in Rana Plaza [17]
Garment workers often face unsafe working conditions; ILO emphasizes safety improvements [17]
Textiles and clothing are among the sectors at highest risk of forced labor due to complex supply chains (ILO) [18]
ZDHC has adopted Manufacturing Restricted Substances Lists (MRSL) for chemicals management [19]
Section 06
Market Trends & Industry Structure
The global apparel market is projected to reach $2.25 trillion by 2025 [20]
The global textile market reached $1.4 trillion in 2020 [21]
Fast fashion brands produce apparel items more frequently than traditional brands (increase in frequency not a single number) [22]
There are 17 Sustainable Development Goals (background) [23]
The apparel sector uses around 79 million tonnes of textile fibers annually (estimate) [24]
Clothing and textiles market is growing, driven by consumer demand (general) [24]
Section 07
Materials & Substitution
Polyester is the most commonly used fiber globally, accounting for about 52% of global fiber use [25]
Cellulosic fibers account for about 30% of global fiber use [25]
Natural fibers (cotton, etc.) account for about 28% of global fiber use [25]
60% of clothing is polyester in some market contexts (general) [25]
Section 08
Policy & Regulation
By 2025, 100% of garment products placed on the market should be designed to be durable and repairable (not uniform) [1]
Waste Framework Directive revisions include separate collection requirements for textiles (proposal) [1]
The EU targets to make textiles circular by 2030 through collection, sorting, reuse, and recycling measures [1]
Extended Producer Responsibility (EPR) is a key instrument proposed for textiles in EU plans [1]
The EU ban on destruction of unsold clothing is not yet implemented (avoid) [1]
Supply chain due diligence is required under EU law for certain sustainability risks (general) [26]
The EU Corporate Sustainability Reporting Directive (CSRD) requires sustainability reporting for many companies [27]
The EU Taxonomy requires reporting aligned to sustainable activities for eligible firms [28]
EU regulation includes disclosure of sustainability due diligence and adverse impacts for certain products/companies (general) [1]
Section 09
Pollution & Microplastics
12% of microplastics in the ocean come from synthetic textiles [29]
Microfiber shedding: washing synthetic garments can release microfibers into water (general) [30]
Microfiber pollution is a major pathway from textiles to aquatic ecosystems [30]
A wash can release thousands to hundreds of thousands of microfibers depending on garment and washing conditions (range) [30]
Section 10
Waste Generation & Disposal
The equivalent of one garbage truck of textile waste is disposed of every second globally [31]
The average person buys about 60% more clothing than 15 years ago [32]
Consumers wear their clothes for about half as long as they did 15 years ago [32]
In the EU, 5.8 million tonnes of textiles are generated as municipal waste [33]
In the EU, 2.3 million tonnes of textiles are discarded by consumers (collection includes other flows) [33]
In the EU, collection rates remain low relative to total waste [1]
The EU’s proposed target: by 2030, collection rates for textiles should be increased and separate collection improved (target stated) [34]
There were 92 million tonnes of textile waste generated globally in 2015 (estimate) [35]
Global textile waste is expected to reach 134 million tonnes by 2030 (estimate) [35]
Section 11
Water Use & Pollution
20% of industrial water pollution comes from textile dyeing and finishing [36]
Dyeing and finishing are responsible for significant water pollution due to effluent [36]
Water scarcity: producing 1 kg of cotton requires around 10,000 liters of water (commonly cited) [37]
Textile dyeing uses large amounts of water and chemicals [38]
Around 2.1 billion people lack safely managed drinking water services [39]
4% of global population uses wastewater services not safe (not directly apparel) — exclude (insufficient specificity) [39]
17,000 liters of water is used to produce one ton of cotton (global average) [40]
Cotton production can have high water and pesticide impacts (general) [41]
References
Footnotes
- 1environment.ec.europa.eu×5
- 3eea.europa.eu
- 4businessofapps.com
- 5nielsen.com
- 6iea.org×2
- 7worldbank.org
- 8unep.org×5
- 9ellenmacarthurfoundation.org×3
- 12cbi.eu
- 15roadmaptozero.com×2
- 16wto.org
- 17ilo.org×2
- 20statista.com×2
- 22mckinsey.com
- 23sdgs.un.org
- 24oecd.org×2
- 26finance.ec.europa.eu×3
- 31unenvironment.org×2
- 37worldwildlife.org
- 38wwf.org.uk
- 39who.int
- 40ourworldindata.org
- 41fao.org