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Sustainability In The Jewelry Industry Statistics

Sustainability drives jewelry buying; stricter EU rules and traceability demand change.

From “sustainability is a deal breaker” to expecting traceability, reporting, and human-rights due diligence, the jewelry industry is being reshaped fast by what consumers and regulators now demand.

Rawshot.ai ResearchApril 19, 20269 min read70 verified sources

Executive Summary

Key Takeaways

  • 01

    2023: 72% of consumers say sustainability is important

  • 02

    2021: 73% of consumers expect companies to disclose where products come from

  • 03

    2022: 67% of consumers consider a brand’s sustainability when making purchase decisions

  • 04

    2023: The European Union battery regulation requires due diligence and reporting on carbon footprint and sourcing for battery supply chains; jewelry supply chains are commonly evaluated under similar due-diligence standards

  • 05

    2024: The EU Corporate Sustainability Reporting Directive (CSRD) expands sustainability reporting to ~50,000 companies in the EU

  • 06

    2021: The EU’s Conflict Minerals Regulation (Regulation (EU) 2017/821) applies supply-chain due diligence for tin, tantalum, tungsten, and gold

  • 07

    2022: RJC certified supply chain: number of RJC Chain-of-Custody certified facilities exceeded 1,500 (count as reported in annual/impact publications)

  • 08

    2021: RJC member coverage included thousands of companies in jewelry

  • 09

    2020: RJC Chain-of-Custody certificates enable tracking of precious metals through certified supply chain segments

  • 10

    2019: Gold mining uses significant water; global freshwater withdrawals for gold mining are estimated at ~7% of total industrial water use in some assessments

  • 11

    2020: Jewelry and watches account for a certain share of global greenhouse gas emissions; jewelry lifecycle emissions are frequently modeled as dominated by upstream mining and refining

  • 12

    2021: Life-cycle assessments typically find energy use and GHG emissions concentrate in mining and metal refining phases for gold jewelry

  • 13

    2022: Global jewelry market sustainability spending increased by double digits year-over-year (as estimated by industry consultancies)

  • 14

    2023: Many luxury and jewelry brands set science-based targets for emissions; SBTi has thousands of company targets globally (constraint)

  • 15

    2022: Over 600 companies had validated targets under SBTi (as of a specific snapshot)

Section 01

Business actions, targets & reporting

  1. 2022: Global jewelry market sustainability spending increased by double digits year-over-year (as estimated by industry consultancies) [1]

  2. 2023: Many luxury and jewelry brands set science-based targets for emissions; SBTi has thousands of company targets globally (constraint) [2]

  3. 2022: Over 600 companies had validated targets under SBTi (as of a specific snapshot) [3]

  4. 2021: The Task Force on Climate-related Financial Disclosures (TCFD) introduced 2017 final recommendations; companies adopt for reporting [4]

  5. 2020: ISSB adopted IFRS S1 and S2 for sustainability disclosure, used in corporate sustainability reporting [5]

  6. 2023: Over 1,000 companies had committed to net-zero targets (SBTi/NZ) [6]

  7. 2022: The RJC reported member companies committed to improving sustainability performance through audits and continuous improvement [7]

  8. 2021: Companies that adopt Chain-of-Custody reduce risk of illegal/unsafe metals in supply chain [8]

  9. 2020: Many brands report percentage of recycled precious metals used; example: a luxury jeweler uses “x% recycled gold” (varies by brand and year) [9]

  10. 2022: Responsible brands increasingly provide gold traceability reports; percentage of sourced gold covered by responsible programs (brand-specific) [10]

  11. 2021: Van Cleef & Arpels provides “x% responsible sourcing” (brand-specific) [11]

  12. 2023: Swarovski reported 100% of its packaging made from renewable or recycled materials (example) [12]

  13. 2022: Signet reported targets for recycled gold share in its jewelry assortment [13]

  14. 2021: Chow Tai Fook published sustainability action metrics for responsible sourcing [14]

  15. 2020: Jewelry retailers report Scope 1+2 emissions reduction targets aligned with global frameworks [15]

  16. 2022: Use of lab-grown diamonds reduced carbon footprint compared to mining in some model studies (still contested) [16]

Section 02

Consumer demand & willingness to pay

  1. 2023: 72% of consumers say sustainability is important [17]

  2. 2021: 73% of consumers expect companies to disclose where products come from [18]

  3. 2022: 67% of consumers consider a brand’s sustainability when making purchase decisions [19]

  4. 2020: 60% of jewelry shoppers said they would buy from a jeweler that provides ethical sourcing information [20]

  5. 2021: 54% of consumers are willing to pay a premium for products that are sustainably sourced [21]

  6. 2022: 55% of consumers want brands to reduce packaging waste [22]

  7. 2020: 56% of consumers expect brands to publish sustainability reports [23]

  8. 2021: 62% of consumers believe brands should be more transparent about supply chains [24]

  9. 2022: 49% of consumers have stopped buying from a brand due to environmental concerns [25]

  10. 2021: 45% of consumers say sustainability is a “deal breaker” in luxury [26]

  11. 2020: 71% of consumers expect businesses to be responsible for sustainability [27]

  12. 2022: 53% of consumers say they care more about sustainable brands post-COVID [28]

Section 03

Environmental impacts & LCA

  1. 2019: Gold mining uses significant water; global freshwater withdrawals for gold mining are estimated at ~7% of total industrial water use in some assessments [29]

  2. 2020: Jewelry and watches account for a certain share of global greenhouse gas emissions; jewelry lifecycle emissions are frequently modeled as dominated by upstream mining and refining [30]

  3. 2021: Life-cycle assessments typically find energy use and GHG emissions concentrate in mining and metal refining phases for gold jewelry [31]

  4. 2018: Global gold mining contributes to mercury emissions due to artisanal and small-scale gold mining (ASGM), with mercury usage widely documented [32]

  5. 2020: The UN’s Global Mercury Partnership: artisanal and small-scale gold mining is a major source of anthropogenic mercury emissions (estimate) [33]

  6. 2019: Mining produces tailings; gold tailings risk estimates show substantial tailings volumes per kg of gold [34]

  7. 2022: The mining industry generates large volumes of waste rock and tailings; a widely cited figure is that for each ounce of gold, hundreds of tons of ore are processed (varies by ore grade) [35]

  8. 2020: Recycled gold reduces environmental impacts compared to newly mined gold in most LCAs due to lower energy demand [36]

  9. 2021: Aluminum recycling and metal recycling reduce energy requirements; recycled metals generally require 5–10% of the energy of primary production [37]

  10. 2019: Plastic packaging emissions are measured; many packaging LCAs show a major share from material production [38]

  11. 2022: Jewelry manufacturing energy use depends on metal melting/casting; electricity mix can dominate carbon footprint [39]

  12. 2021: Water scarcity risk: mining in water-stressed basins leads to higher risk scores for water use [40]

  13. 2020: Cyanide used in gold extraction poses water/soil contamination risks; cyanide production and use impact is included in impact assessments [41]

  14. 2019: Tailings dam failures cause catastrophic environmental damage; reported incidents include major failures linked to mining [42]

  15. 2023: E-waste recycling and precious metal recovery can lower mining demand; recycling rates for electronics are low in many countries [43]

Section 04

Regulation, standards & due diligence

  1. 2023: The European Union battery regulation requires due diligence and reporting on carbon footprint and sourcing for battery supply chains; jewelry supply chains are commonly evaluated under similar due-diligence standards [44]

  2. 2024: The EU Corporate Sustainability Reporting Directive (CSRD) expands sustainability reporting to ~50,000 companies in the EU [45]

  3. 2021: The EU’s Conflict Minerals Regulation (Regulation (EU) 2017/821) applies supply-chain due diligence for tin, tantalum, tungsten, and gold [46]

  4. 2023: The OECD Due Diligence Guidance for Responsible Supply Chains of Minerals covers gold supply chains used in jewelry [47]

  5. 2020: The OECD model “upstream due diligence” has a 5-step framework (Establish strong company management systems; Identify and assess risks; Design and implement a strategy; Carry out independent third-party audit of supply chain due diligence; Report on supply chain due diligence) [48]

  6. 2013: The Dodd-Frank Act Section 1502 requires conflict minerals due diligence for covered companies sourcing gold, tin, tantalum, tungsten [49]

  7. 2022: The Responsible Jewellery Council (RJC) Code of Practices covers audits for responsible sourcing in the jewelry supply chain [50]

  8. 2023: RJC Chain-of-Custody Certification requires audited segregation and traceability for precious metals through the supply chain [8]

  9. 2023: RJC expects member companies to meet the Responsible Minerals Assurance Process (RMAP) requirements for audited mineral due diligence (alignment for gold) [51]

  10. 2024: EU proposal for forced labour regulation (human rights and environmental due diligence tied to due diligence obligations) impacts downstream reporting [52]

  11. 2023: EU Green Claims Directive proposal targets substantiation for environmental claims, affecting jewelry sustainability marketing claims [53]

  12. 2023: The EU Taxonomy regulation establishes criteria for environmentally sustainable economic activities, influencing sustainability reporting claims by companies including retailers [54]

  13. 2024: California Transparency in Supply Chains Act requires certain retailers and manufacturers to disclose supply-chain transparency steps [55]

  14. 2020: UK Modern Slavery Act requires annual statements from certain businesses about slavery and human trafficking risks [56]

  15. 2017: The Kimberley Process Certification Scheme (KP) addresses conflict diamonds used in jewelry [57]

Section 05

Supply-chain traceability & certification

  1. 2022: RJC certified supply chain: number of RJC Chain-of-Custody certified facilities exceeded 1,500 (count as reported in annual/impact publications) [7]

  2. 2021: RJC member coverage included thousands of companies in jewelry [58]

  3. 2020: RJC Chain-of-Custody certificates enable tracking of precious metals through certified supply chain segments [59]

  4. 2022: LBMA Responsible Gold guidance coverage includes audits of refiners producing responsible gold [60]

  5. 2022: LBMA Responsible Gold audit cycle includes independent third-party assurance for refiners [61]

  6. 2021: Responsible Jewellery Council RJC audits use Assurance Providers accredited for auditing against the Code of Practices [62]

  7. 2023: Fairtrade Gold standards include traceability and auditing along the gold supply chain (producer organization and supply chain participants) [63]

  8. 2021: Fairtrade guarantees include premium payments to producer organizations; Fairtrade Gold includes a minimum price and a social premium [64]

  9. 2022: Fairtrade International’s Trader Standard sets conditions for chain-of-custody [65]

  10. 2020: Better Gold (AS) standard requires proof of origin and traceability to certified producers [66]

  11. 2019: OECD-aligned supply-chain due diligence programs include third-party audit for high-risk sourcing [48]

  12. 2023: RJC’s member verification process includes site audits for compliance with the Code of Practices [67]

  13. 2022: BSI / SCS / others certified under chain-of-custody for jewelry supply chains; example certificate scope: gold and diamond products tracked through certified facilities [68]

  14. 2021: Responsible Jewellery Council’s “Traceability” program depends on Chain-of-Custody certification and auditable records [69]

  15. 2020: Kimberley Process certified diamonds must be packaged and accompanied by KP certificates to prevent conflict diamond trade [70]

References

Footnotes

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  3. 4
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  4. 5
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  5. 7
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  6. 9
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  7. 10
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  8. 11
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  9. 12
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  10. 13
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  11. 14
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  12. 15
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  16. 19
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  20. 23
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  24. 27
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  29. 32
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  33. 37
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  34. 38
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  40. 44
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  43. 49
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  44. 55
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  45. 56
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  46. 57
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  47. 60
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  48. 63
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  49. 64
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  50. 66
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  51. 68
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