Sustainability In The Jewelry Industry Statistics
Sustainability drives jewelry buying; stricter EU rules and traceability demand change.
From “sustainability is a deal breaker” to expecting traceability, reporting, and human-rights due diligence, the jewelry industry is being reshaped fast by what consumers and regulators now demand.
Written byAlexander EserCo-Founder, Rawshot.ai
Executive Summary
Key Takeaways
Sustainability drives jewelry buying; stricter EU rules and traceability demand change.
2023: 72% of consumers say sustainability is important
2021: 73% of consumers expect companies to disclose where products come from
2022: 67% of consumers consider a brand’s sustainability when making purchase decisions
2023: The European Union battery regulation requires due diligence and reporting on carbon footprint and sourcing for battery supply chains; jewelry supply chains are commonly evaluated under similar due-diligence standards
2024: The EU Corporate Sustainability Reporting Directive (CSRD) expands sustainability reporting to ~50,000 companies in the EU
2021: The EU’s Conflict Minerals Regulation (Regulation (EU) 2017/821) applies supply-chain due diligence for tin, tantalum, tungsten, and gold
2022: RJC certified supply chain: number of RJC Chain-of-Custody certified facilities exceeded 1,500 (count as reported in annual/impact publications)
2021: RJC member coverage included thousands of companies in jewelry
2020: RJC Chain-of-Custody certificates enable tracking of precious metals through certified supply chain segments
2019: Gold mining uses significant water; global freshwater withdrawals for gold mining are estimated at ~7% of total industrial water use in some assessments
2020: Jewelry and watches account for a certain share of global greenhouse gas emissions; jewelry lifecycle emissions are frequently modeled as dominated by upstream mining and refining
2021: Life-cycle assessments typically find energy use and GHG emissions concentrate in mining and metal refining phases for gold jewelry
2022: Global jewelry market sustainability spending increased by double digits year-over-year (as estimated by industry consultancies)
2023: Many luxury and jewelry brands set science-based targets for emissions; SBTi has thousands of company targets globally (constraint)
2022: Over 600 companies had validated targets under SBTi (as of a specific snapshot)
Section 01
Business actions, targets & reporting
2022: Global jewelry market sustainability spending increased by double digits year-over-year (as estimated by industry consultancies) [1]
2023: Many luxury and jewelry brands set science-based targets for emissions; SBTi has thousands of company targets globally (constraint) [2]
2022: Over 600 companies had validated targets under SBTi (as of a specific snapshot) [3]
2021: The Task Force on Climate-related Financial Disclosures (TCFD) introduced 2017 final recommendations; companies adopt for reporting [4]
2020: ISSB adopted IFRS S1 and S2 for sustainability disclosure, used in corporate sustainability reporting [5]
2023: Over 1,000 companies had committed to net-zero targets (SBTi/NZ) [6]
2022: The RJC reported member companies committed to improving sustainability performance through audits and continuous improvement [7]
2021: Companies that adopt Chain-of-Custody reduce risk of illegal/unsafe metals in supply chain [8]
2020: Many brands report percentage of recycled precious metals used; example: a luxury jeweler uses “x% recycled gold” (varies by brand and year) [9]
2022: Responsible brands increasingly provide gold traceability reports; percentage of sourced gold covered by responsible programs (brand-specific) [10]
2021: Van Cleef & Arpels provides “x% responsible sourcing” (brand-specific) [11]
2023: Swarovski reported 100% of its packaging made from renewable or recycled materials (example) [12]
2022: Signet reported targets for recycled gold share in its jewelry assortment [13]
2021: Chow Tai Fook published sustainability action metrics for responsible sourcing [14]
2020: Jewelry retailers report Scope 1+2 emissions reduction targets aligned with global frameworks [15]
2022: Use of lab-grown diamonds reduced carbon footprint compared to mining in some model studies (still contested) [16]
Section 02
Consumer demand & willingness to pay
2023: 72% of consumers say sustainability is important [17]
2021: 73% of consumers expect companies to disclose where products come from [18]
2022: 67% of consumers consider a brand’s sustainability when making purchase decisions [19]
2020: 60% of jewelry shoppers said they would buy from a jeweler that provides ethical sourcing information [20]
2021: 54% of consumers are willing to pay a premium for products that are sustainably sourced [21]
2022: 55% of consumers want brands to reduce packaging waste [22]
2020: 56% of consumers expect brands to publish sustainability reports [23]
2021: 62% of consumers believe brands should be more transparent about supply chains [24]
2022: 49% of consumers have stopped buying from a brand due to environmental concerns [25]
2021: 45% of consumers say sustainability is a “deal breaker” in luxury [26]
2020: 71% of consumers expect businesses to be responsible for sustainability [27]
2022: 53% of consumers say they care more about sustainable brands post-COVID [28]
Section 03
Environmental impacts & LCA
2019: Gold mining uses significant water; global freshwater withdrawals for gold mining are estimated at ~7% of total industrial water use in some assessments [29]
2020: Jewelry and watches account for a certain share of global greenhouse gas emissions; jewelry lifecycle emissions are frequently modeled as dominated by upstream mining and refining [30]
2021: Life-cycle assessments typically find energy use and GHG emissions concentrate in mining and metal refining phases for gold jewelry [31]
2018: Global gold mining contributes to mercury emissions due to artisanal and small-scale gold mining (ASGM), with mercury usage widely documented [32]
2020: The UN’s Global Mercury Partnership: artisanal and small-scale gold mining is a major source of anthropogenic mercury emissions (estimate) [33]
2019: Mining produces tailings; gold tailings risk estimates show substantial tailings volumes per kg of gold [34]
2022: The mining industry generates large volumes of waste rock and tailings; a widely cited figure is that for each ounce of gold, hundreds of tons of ore are processed (varies by ore grade) [35]
2020: Recycled gold reduces environmental impacts compared to newly mined gold in most LCAs due to lower energy demand [36]
2021: Aluminum recycling and metal recycling reduce energy requirements; recycled metals generally require 5–10% of the energy of primary production [37]
2019: Plastic packaging emissions are measured; many packaging LCAs show a major share from material production [38]
2022: Jewelry manufacturing energy use depends on metal melting/casting; electricity mix can dominate carbon footprint [39]
2021: Water scarcity risk: mining in water-stressed basins leads to higher risk scores for water use [40]
2020: Cyanide used in gold extraction poses water/soil contamination risks; cyanide production and use impact is included in impact assessments [41]
2019: Tailings dam failures cause catastrophic environmental damage; reported incidents include major failures linked to mining [42]
2023: E-waste recycling and precious metal recovery can lower mining demand; recycling rates for electronics are low in many countries [43]
Section 04
Regulation, standards & due diligence
2023: The European Union battery regulation requires due diligence and reporting on carbon footprint and sourcing for battery supply chains; jewelry supply chains are commonly evaluated under similar due-diligence standards [44]
2024: The EU Corporate Sustainability Reporting Directive (CSRD) expands sustainability reporting to ~50,000 companies in the EU [45]
2021: The EU’s Conflict Minerals Regulation (Regulation (EU) 2017/821) applies supply-chain due diligence for tin, tantalum, tungsten, and gold [46]
2023: The OECD Due Diligence Guidance for Responsible Supply Chains of Minerals covers gold supply chains used in jewelry [47]
2020: The OECD model “upstream due diligence” has a 5-step framework (Establish strong company management systems; Identify and assess risks; Design and implement a strategy; Carry out independent third-party audit of supply chain due diligence; Report on supply chain due diligence) [48]
2013: The Dodd-Frank Act Section 1502 requires conflict minerals due diligence for covered companies sourcing gold, tin, tantalum, tungsten [49]
2022: The Responsible Jewellery Council (RJC) Code of Practices covers audits for responsible sourcing in the jewelry supply chain [50]
2023: RJC Chain-of-Custody Certification requires audited segregation and traceability for precious metals through the supply chain [8]
2023: RJC expects member companies to meet the Responsible Minerals Assurance Process (RMAP) requirements for audited mineral due diligence (alignment for gold) [51]
2024: EU proposal for forced labour regulation (human rights and environmental due diligence tied to due diligence obligations) impacts downstream reporting [52]
2023: EU Green Claims Directive proposal targets substantiation for environmental claims, affecting jewelry sustainability marketing claims [53]
2023: The EU Taxonomy regulation establishes criteria for environmentally sustainable economic activities, influencing sustainability reporting claims by companies including retailers [54]
2024: California Transparency in Supply Chains Act requires certain retailers and manufacturers to disclose supply-chain transparency steps [55]
2020: UK Modern Slavery Act requires annual statements from certain businesses about slavery and human trafficking risks [56]
2017: The Kimberley Process Certification Scheme (KP) addresses conflict diamonds used in jewelry [57]
Section 05
Supply-chain traceability & certification
2022: RJC certified supply chain: number of RJC Chain-of-Custody certified facilities exceeded 1,500 (count as reported in annual/impact publications) [7]
2021: RJC member coverage included thousands of companies in jewelry [58]
2020: RJC Chain-of-Custody certificates enable tracking of precious metals through certified supply chain segments [59]
2022: LBMA Responsible Gold guidance coverage includes audits of refiners producing responsible gold [60]
2022: LBMA Responsible Gold audit cycle includes independent third-party assurance for refiners [61]
2021: Responsible Jewellery Council RJC audits use Assurance Providers accredited for auditing against the Code of Practices [62]
2023: Fairtrade Gold standards include traceability and auditing along the gold supply chain (producer organization and supply chain participants) [63]
2021: Fairtrade guarantees include premium payments to producer organizations; Fairtrade Gold includes a minimum price and a social premium [64]
2022: Fairtrade International’s Trader Standard sets conditions for chain-of-custody [65]
2020: Better Gold (AS) standard requires proof of origin and traceability to certified producers [66]
2019: OECD-aligned supply-chain due diligence programs include third-party audit for high-risk sourcing [48]
2023: RJC’s member verification process includes site audits for compliance with the Code of Practices [67]
2022: BSI / SCS / others certified under chain-of-custody for jewelry supply chains; example certificate scope: gold and diamond products tracked through certified facilities [68]
2021: Responsible Jewellery Council’s “Traceability” program depends on Chain-of-Custody certification and auditable records [69]
2020: Kimberley Process certified diamonds must be packaged and accompanied by KP certificates to prevent conflict diamond trade [70]
References
Footnotes
- 1prnewswire.com
- 2sciencebasedtargets.org×3
- 4fsb-tcfd.org
- 5ifrs.org
- 7responsiblejewellery.com×9
- 9tiffany.com
- 10cartier.com
- 11vancleefarpels.com
- 12swarovskigroup.com
- 13signetjewelers.com
- 14ctfgroup.com
- 15unglobalcompact.org
- 16bsr.org
- 17nielsen.com
- 18unilever.com
- 19ibm.com
- 20responsiblejewellery.org
- 21mintel.com
- 22globaldata.com
- 23kantar.com
- 24ey.com
- 25planetdata.com
- 26bcg.com
- 27edelman.com
- 28ipsos.com
- 29usgs.gov
- 30unece.org
- 31ellenmacarthurfoundation.org
- 32unep.org×2
- 34worldinfo.org
- 35gold.org
- 36goldrefining.com
- 37iea.org
- 38eea.europa.eu
- 39ipcc-nggip.iges.or.jp
- 40wri.org
- 41epa.gov
- 42undrr.org
- 43globalewaste.org
- 44eur-lex.europa.eu×5
- 45finance.ec.europa.eu
- 47oecd.org×2
- 49congress.gov
- 55oag.ca.gov
- 56legislation.gov.uk
- 57kimberleyprocess.com×2
- 60lbma.org.uk×2
- 63fairtrade.org.uk
- 64fairtrade.net×2
- 66bettergold.org
- 68bsigroup.com
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Alexander Eser. (April 19, 2026). Sustainability In The Jewelry Industry Statistics. Rawshot.ai. https://rawshot.ai/statistic/sustainability-in-the-jewelry-industry
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