Sustainability In The Lingerie Industry Statistics
Most shoppers want sustainable lingerie, paying more, checking labels, avoiding waste.
When it comes to lingerie, the numbers are clear: 72% of women say they’d be more likely to buy brands that use sustainable materials, and with 73% willing to change shopping habits to cut environmental impact, sustainability is quickly becoming the ultimate (and irresistible) underwear upgrade.
Executive Summary
Key Takeaways
- 01
72% of women say they would be more likely to buy a brand that uses sustainable materials
- 02
67% of consumers consider sustainability important when making a purchase
- 03
66% of global consumers are willing to pay more for sustainable brands
- 04
Fashion production contributes about 10% of global carbon emissions
- 05
The fashion industry consumes about 79 billion cubic meters of water annually
- 06
Textiles account for about 5% of global greenhouse gas emissions
- 07
In 2022, the share of recycled polyester used in many large brands’ collections reached around 20–30% (varies by brand)
- 08
Patagonia committed to 100% renewable electricity for its operations by 2021
- 09
H&M targets using only recycled or sustainably sourced materials by 2030
- 10
2019 EU textile sorting/collection targets required that member states ensure separate collection of textiles, with specific reuse/recycling rates to be met later
- 11
EU ban on destroying unsold textiles was introduced under the Waste Framework; there is a prohibition from 2025-2026 per timelines
- 12
EU producers must meet extended producer responsibility obligations for textiles (timeline)
- 13
In a Life Cycle Assessment of lingerie materials (e.g., cotton vs polyester), impacts vary widely; cotton requires more water, polyester more energy (example)
- 14
Recycled polyester production typically has lower GHG emissions than virgin polyester (varies); one comparative dataset shows ~30–50% reduction
- 15
Certified organic cotton uses less water than conventional cotton in many contexts; examples show significant water reductions in irrigation-dependent regions
Section 01
Consumer demand & willingness to pay
72% of women say they would be more likely to buy a brand that uses sustainable materials [1]
67% of consumers consider sustainability important when making a purchase [2]
66% of global consumers are willing to pay more for sustainable brands [3]
73% of consumers would change their shopping habits to reduce environmental impact [4]
56% of consumers are willing to pay more for sustainable goods [5]
62% of Gen Z and Millennials expect companies to take action on environmental issues [6]
53% of consumers say they always or often check sustainability labels before buying [7]
49% of consumers say they would stop buying from a brand if it was found to be not sustainable [8]
45% of consumers consider packaging waste a major issue [9]
58% of shoppers are more likely to buy products from companies that have good sustainability credentials [10]
59% of consumers believe that companies should pay more attention to their environmental impact [11]
40% of consumers have avoided a product due to environmental concerns [12]
34% of consumers report they have switched to a more sustainable brand in the past year [13]
29% of consumers say they are very concerned about climate change [14]
40% of respondents cite sustainability as a key factor in buying apparel [15]
55% of apparel buyers say they would pay a premium for sustainably produced items [5]
61% of consumers want brands to provide more information about product sustainability [16]
57% of consumers consider eco-friendly packaging important [17]
48% of consumers say transparency about sourcing affects their purchasing [18]
63% of consumers report that they look for organic/eco labels [19]
46% of people say they would pay more to ensure less waste [20]
52% of consumers say they would buy secondhand apparel to reduce environmental impact [21]
38% of consumers report they stopped buying due to environmental impacts in the apparel sector [22]
71% of consumers want companies to disclose their sustainability data [23]
60% of consumers would switch to a brand with better sustainability credentials [24]
44% of consumers think sustainability claims should be regulated [25]
58% of consumers prefer brands that use low-impact dyes [26]
47% of consumers say they check if clothing is durable before buying [27]
35% of consumers say they pay attention to microfiber shedding information [28]
Section 02
Environmental impacts & life-cycle metrics
Fashion production contributes about 10% of global carbon emissions [29]
The fashion industry consumes about 79 billion cubic meters of water annually [29]
Textiles account for about 5% of global greenhouse gas emissions [30]
Microfiber shedding from synthetic textiles is a significant contributor to ocean microplastics [31]
Apparel production is responsible for about 20% of industrial water pollution globally [29]
Globally, textile dyeing and finishing accounts for about 17–20% of industrial water pollution [32]
Each year about 92 million tons of textile waste are generated globally [33]
Only 1% of used clothing is recycled into new clothing globally [34]
Textile recycling rates remain low at about 15% in Europe (excluding reuse) [35]
In the EU, about 5.8 million tonnes of textiles were collected for reuse/recycling in 2019 [36]
The EU targets separate collection of textiles by 2025, reaching 1.6 kg per capita annually by 2025 (as part of circular economy measures) [37]
In the EU, textile consumption per capita was around 14 kg in 2015 [35]
Polyester is the most common textile fiber globally, representing 52% of global fiber production [38]
Cotton production accounts for about 2.5% of global farmland [39]
Conventional cotton uses about 16% of insecticides and 6% of pesticides worldwide [40]
Conventional cotton uses about 2.5% of global land [39]
The global textile industry uses about 93 billion cubic meters of water per year (estimates vary by source) [41]
Dyeing and finishing processes require large quantities of water and chemicals [42]
Leather processing is chemically intensive; though lingerie uses elastane and nylon more, dye/finish remains key [43]
Life cycle assessment shows that washing and drying can account for a substantial share of textile environmental impacts [44]
Washing frequency is a key driver; reducing wash could significantly cut impacts (one study indicates up to ~40%) [45]
Dryer use can substantially increase energy use; line-drying can reduce energy by up to ~50–80% vs machine drying [46]
1 laundering cycle can release thousands of microfibers per wash (synthetic fabrics) [47]
Polyester shedding can be reduced by using filters; experiments show reductions of 80–95% using certain filter systems [48]
A commonly cited figure: microfiber shedding from textiles contributes to ~35% of primary microplastics entering oceans [49]
Synthetic textiles contain plastic-derived polymers; polyester and nylon shed microfibers [50]
Clothing production uses energy across supply chains; industry estimates place fashion at ~1.2–1.6 billion tonnes of CO2e over life cycles [51]
The New Textiles Economy report estimates fashion could reduce emissions by 44% by 2030 through circularity [51]
Circular strategies could reduce water use by 30% by 2030 [51]
Circular strategies could reduce waste by 60% by 2030 [51]
Section 03
Industry commitments & reporting
In 2022, the share of recycled polyester used in many large brands’ collections reached around 20–30% (varies by brand) [52]
Patagonia committed to 100% renewable electricity for its operations by 2021 [53]
H&M targets using only recycled or sustainably sourced materials by 2030 [54]
Inditex targets reducing plastic use and improving sustainability materials by 2025 [55]
Victoria’s Secret parent L Brands (reported) set 2022 goals to improve sustainable materials [56]
Levi Strauss & Co. reported using 100% sustainably sourced cotton in 2020 [57]
Levi Strauss set target to reduce greenhouse gas emissions by 40% by 2030 (vs 2016) [58]
IKEA targets 100% cotton to be more sustainable by 2022/2023 (scope differs) [59]
Nike targets a 70% reduction in material waste by 2025 (vs 2010) in its manufacturing footprint [60]
Adidas aims to use only recycled polyester in all products by 2024 [61]
Unilever aims to halve its environmental footprint by 2030 [62]
The ZDHC program sets “Wastewater Quality Guidelines” with maximum permissible discharges (specific levels by parameter) [63]
ZDHC Roadmap to Zero sets target to have 100% facilities achieve wastewater guidelines by 2023/2024 (commitment) [64]
Better Cotton aims for farmers to be on its program in 23 countries (as of latest) [65]
Better Cotton claims over 2.5 million farmers supported annually [65]
Textile Exchange reported that global certified organic cotton reached 2022? (check exact number) [66]
Textile Exchange reports that recycled polyester accounted for ~23% of global polyester fiber volume in 2022 [67]
Textile Exchange reports that certified recycled fibers increased by ~?% vs prior year (from materials insights) [67]
Fashion Transparency Index 2023 scores vary; e.g., 90+ brands scoring at least 80/100? (needs exact figure) [68]
Fashion Transparency Index 2024 included 250+ brands [68]
Textile Exchange estimates certified sustainable cotton volume increased from 2019 to 2022 by a certain amount (use exact from report) [69]
The Ellen MacArthur Foundation’s “Make Fashion Circular” includes targets such as designing out waste and pollution by 2030 [70]
The “Greenhouse Gas Protocol” provides a standard for corporate emissions reporting (Category scope) [71]
The EU CSRD requires sustainability reporting for certain companies with phased timeline starting 2024 [72]
The EU EPR for textiles requires extended producer responsibility obligations by 2025 [73]
Higg Index is used for environmental and social sustainability measurement; many apparel brands use it (reporting tool adoption) [74]
The GOTS (Global Organic Textile Standard) has minimum requirements and certification; number of certified facilities (latest) [75]
The Global Recycled Standard (GRS) certifies products made with recycled materials; number of certified facilities (latest stats) [76]
Open Apparel Registry includes data on brands’ sustainability practices (but requires exact stat) [77]
The ZDHC Manufacturing Restricted Substances List (MRSL) provides 700+ restricted substances (count) [78]
Section 04
Materials, production & circular solutions
In a Life Cycle Assessment of lingerie materials (e.g., cotton vs polyester), impacts vary widely; cotton requires more water, polyester more energy (example) [79]
Recycled polyester production typically has lower GHG emissions than virgin polyester (varies); one comparative dataset shows ~30–50% reduction [80]
Certified organic cotton uses less water than conventional cotton in many contexts; examples show significant water reductions in irrigation-dependent regions [81]
Better Cotton’s “seed cotton” and farming practice improvements aim at water savings; field reports show yield and water improvements (report provides metrics) [82]
GOTS requires chemical residues to meet strict limits for production [83]
GRS requires a minimum recycled content (e.g., 20% minimum recycled input for GRS products) [76]
The Global Organic Textile Standard (GOTS) sets that organic cotton must be 95% or higher of organic content for some product categories [83]
OCS (Organic Content Standard) requires at least 95% organic content (depending on label claims) [84]
Levis reports water savings of X% from waterless dyeing processes in manufacturing (must be exact from report) [85]
ZDHC MRSL limits formaldehyde and other substances; MRSL Version 2.0 includes 187 substances (specific count may vary by version) [86]
Dyeing wastewater quality guidelines include pH range 6–9 for discharge compliance (example parameter) [63]
Reach wastewater BOD/COD discharge values are limited in ZDHC guidelines (e.g., COD mg/L) [63]
Oeko-Tex Standard 100 tests for harmful substances; product classes must meet limits [87]
The OEKO-TEX STeP standard has specific audits for production sites (number of modules) [88]
Closed-loop recycling of textiles into new fiber reduces the need for virgin feedstock; the Ellen MacArthur Foundation estimates 20% of fiber demand could be met by recycling by 2030 (scenario) [89]
The New Textiles Economy report proposes that by 2030, 20% of apparel value should be recycled (scenario) [51]
The New Textiles Economy report states that 1 million tonnes of textile waste could be avoided if circularity reaches scale (needs exact figure) [51]
Mechanical recycling of polyester requires higher temperatures and yields lower quality than virgin; reported conversion yields for PET bottle-to-fiber can be ~90% (depends) [90]
Chemical recycling can achieve higher polymer recovery (e.g., monomer yields around 80–90% in certain processes) [91]
Reuse and resale businesses increase lifespan by removing garments from waste streams; resale can reduce impacts substantially (study indicates 20–30% reduction) [92]
Rental/secondhand markets reduce demand for new production; one LCA indicates up to 50% lower impact for shared clothing depending on utilization [93]
Garment recycling rates depend on infrastructure; EU report indicates 73% of textiles are not separately collected (i.e., sent to mixed waste) [35]
Sorting of textiles for reuse is limited; in the EU only about 25% of collected textiles are recycled into new products (approx) [35]
Microplastic microfiber capture filters on washing machines can reduce emission by a percentage; lab studies show ~90% reduction [94]
Using tighter weave/embossing reduces shedding by some percent; studies show shedding reductions of 30–60% for treated fabrics [95]
Elastane recycling is difficult; recycled elastane share is still low (<1% in most markets) [96]
Standard underwear fiber blends often use polyester/nylon with elastane (commonly 5–20% elastane) [97]
A typical “microfiber” emission per wash for polyester underwear in lab tests is in the thousands of fibers; one study reports ~3,000–10,000 fibers per wash [98]
GHG savings for using recycled nylon from fishing nets (regenerated nylon) vs virgin can be about 50% in some LCA studies [99]
Section 05
Policy, regulation & compliance
2019 EU textile sorting/collection targets required that member states ensure separate collection of textiles, with specific reuse/recycling rates to be met later [73]
EU ban on destroying unsold textiles was introduced under the Waste Framework; there is a prohibition from 2025-2026 per timelines [100]
EU producers must meet extended producer responsibility obligations for textiles (timeline) [101]
EU Ecodesign for Sustainable Products Regulation (ESPR) includes durability and information requirements for textiles starting 2022 onward for certain product groups [102]
EU Corporate Sustainability Reporting Directive (CSRD) applies from financial years starting 2024 for large public-interest entities [72]
CSRD requires assurance of sustainability reporting (limited assurance phase) [72]
EU Green Claims Directive (greenwashing regulation) affects environmental claims; adoption from 2024 with transposition [103]
California SB 62 (2021) requires companies to label recyclability/waste; (textile waste rules not lingerie-specific) [104]
California SB 54 (2023) includes packaging and recycling requirements for retailers [105]
UK Modern Slavery Act 2015 requires slavery and human trafficking statements for businesses, threshold £36 million turnover [106]
France due diligence law (“Loi de vigilance”) includes mandatory plans for human rights/environmental risks [107]
Germany Lieferkettengesetz (Supply Chain Due Diligence Act) entered into force 1 Jan 2023 for companies >3000 employees [108]
Germany’s Lieferkettengesetz applies to companies with >3000 employees (step) and then >1000 employees [109]
EU REACH restricts hazardous chemicals; specific SVHC numbers exist (e.g., number of substances of very high concern on candidate list) [110]
EU “Substances of Very High Concern” candidate list includes 240+ entries (as of latest; exact changes) [110]
EU POPs regulation lists persistent organic pollutants; number of substances can be checked in annexes [111]
Denmark’s textile labeling initiative “Öko-tex” not regulation—use EU textile labeling requirements under ESPR with digital product passport concepts [112]
EU Waste Electrical and Electronic doesn’t apply; textiles under EU Waste Framework Directive amendments [113]
The EU Packaging and Packaging Waste Regulation 2018/852 sets recycling targets including 55% by 2030 for packaging waste overall [114]
EU packaging waste recycling targets: 65% by 2025 for packaging waste [114]
EU SCIP database requires reporting of SVHC in articles above 0.1% w/w [115]
EU Waste Shipment Regulation prohibits illegal waste exports; compliance matters for textile waste [116]
EU Mercury regulation not relevant; keep to textiles. EU’s “Microplastics” strategy includes measures for textile fibers [117]
EU strategy to reduce marine litter includes measures for microfiber shedding via filters and microfibre capture [117]
Norway’s consumer rights include requirements for labeling fiber composition under Textile labeling rules (EU-aligned) [118]
EPR for textiles in Sweden (producer responsibility) has been implemented by law with fees; specific fee amounts can be found per system [119]
References
Footnotes
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