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Fashion · Report

Sustainability In The Lingerie Industry Statistics

Most shoppers want sustainable lingerie, paying more, checking labels, avoiding waste.

When it comes to lingerie, the numbers are clear: 72% of women say they’d be more likely to buy brands that use sustainable materials, and with 73% willing to change shopping habits to cut environmental impact, sustainability is quickly becoming the ultimate (and irresistible) underwear upgrade.

Rawshot.ai ResearchApril 19, 202613 min read119 verified sources

Executive Summary

Key Takeaways

  • 01

    72% of women say they would be more likely to buy a brand that uses sustainable materials

  • 02

    67% of consumers consider sustainability important when making a purchase

  • 03

    66% of global consumers are willing to pay more for sustainable brands

  • 04

    Fashion production contributes about 10% of global carbon emissions

  • 05

    The fashion industry consumes about 79 billion cubic meters of water annually

  • 06

    Textiles account for about 5% of global greenhouse gas emissions

  • 07

    In 2022, the share of recycled polyester used in many large brands’ collections reached around 20–30% (varies by brand)

  • 08

    Patagonia committed to 100% renewable electricity for its operations by 2021

  • 09

    H&M targets using only recycled or sustainably sourced materials by 2030

  • 10

    2019 EU textile sorting/collection targets required that member states ensure separate collection of textiles, with specific reuse/recycling rates to be met later

  • 11

    EU ban on destroying unsold textiles was introduced under the Waste Framework; there is a prohibition from 2025-2026 per timelines

  • 12

    EU producers must meet extended producer responsibility obligations for textiles (timeline)

  • 13

    In a Life Cycle Assessment of lingerie materials (e.g., cotton vs polyester), impacts vary widely; cotton requires more water, polyester more energy (example)

  • 14

    Recycled polyester production typically has lower GHG emissions than virgin polyester (varies); one comparative dataset shows ~30–50% reduction

  • 15

    Certified organic cotton uses less water than conventional cotton in many contexts; examples show significant water reductions in irrigation-dependent regions

Section 01

Consumer demand & willingness to pay

  1. 72% of women say they would be more likely to buy a brand that uses sustainable materials [1]

  2. 67% of consumers consider sustainability important when making a purchase [2]

  3. 66% of global consumers are willing to pay more for sustainable brands [3]

  4. 73% of consumers would change their shopping habits to reduce environmental impact [4]

  5. 56% of consumers are willing to pay more for sustainable goods [5]

  6. 62% of Gen Z and Millennials expect companies to take action on environmental issues [6]

  7. 53% of consumers say they always or often check sustainability labels before buying [7]

  8. 49% of consumers say they would stop buying from a brand if it was found to be not sustainable [8]

  9. 45% of consumers consider packaging waste a major issue [9]

  10. 58% of shoppers are more likely to buy products from companies that have good sustainability credentials [10]

  11. 59% of consumers believe that companies should pay more attention to their environmental impact [11]

  12. 40% of consumers have avoided a product due to environmental concerns [12]

  13. 34% of consumers report they have switched to a more sustainable brand in the past year [13]

  14. 29% of consumers say they are very concerned about climate change [14]

  15. 40% of respondents cite sustainability as a key factor in buying apparel [15]

  16. 55% of apparel buyers say they would pay a premium for sustainably produced items [5]

  17. 61% of consumers want brands to provide more information about product sustainability [16]

  18. 57% of consumers consider eco-friendly packaging important [17]

  19. 48% of consumers say transparency about sourcing affects their purchasing [18]

  20. 63% of consumers report that they look for organic/eco labels [19]

  21. 46% of people say they would pay more to ensure less waste [20]

  22. 52% of consumers say they would buy secondhand apparel to reduce environmental impact [21]

  23. 38% of consumers report they stopped buying due to environmental impacts in the apparel sector [22]

  24. 71% of consumers want companies to disclose their sustainability data [23]

  25. 60% of consumers would switch to a brand with better sustainability credentials [24]

  26. 44% of consumers think sustainability claims should be regulated [25]

  27. 58% of consumers prefer brands that use low-impact dyes [26]

  28. 47% of consumers say they check if clothing is durable before buying [27]

  29. 35% of consumers say they pay attention to microfiber shedding information [28]

Section 02

Environmental impacts & life-cycle metrics

  1. Fashion production contributes about 10% of global carbon emissions [29]

  2. The fashion industry consumes about 79 billion cubic meters of water annually [29]

  3. Textiles account for about 5% of global greenhouse gas emissions [30]

  4. Microfiber shedding from synthetic textiles is a significant contributor to ocean microplastics [31]

  5. Apparel production is responsible for about 20% of industrial water pollution globally [29]

  6. Globally, textile dyeing and finishing accounts for about 17–20% of industrial water pollution [32]

  7. Each year about 92 million tons of textile waste are generated globally [33]

  8. Only 1% of used clothing is recycled into new clothing globally [34]

  9. Textile recycling rates remain low at about 15% in Europe (excluding reuse) [35]

  10. In the EU, about 5.8 million tonnes of textiles were collected for reuse/recycling in 2019 [36]

  11. The EU targets separate collection of textiles by 2025, reaching 1.6 kg per capita annually by 2025 (as part of circular economy measures) [37]

  12. In the EU, textile consumption per capita was around 14 kg in 2015 [35]

  13. Polyester is the most common textile fiber globally, representing 52% of global fiber production [38]

  14. Cotton production accounts for about 2.5% of global farmland [39]

  15. Conventional cotton uses about 16% of insecticides and 6% of pesticides worldwide [40]

  16. Conventional cotton uses about 2.5% of global land [39]

  17. The global textile industry uses about 93 billion cubic meters of water per year (estimates vary by source) [41]

  18. Dyeing and finishing processes require large quantities of water and chemicals [42]

  19. Leather processing is chemically intensive; though lingerie uses elastane and nylon more, dye/finish remains key [43]

  20. Life cycle assessment shows that washing and drying can account for a substantial share of textile environmental impacts [44]

  21. Washing frequency is a key driver; reducing wash could significantly cut impacts (one study indicates up to ~40%) [45]

  22. Dryer use can substantially increase energy use; line-drying can reduce energy by up to ~50–80% vs machine drying [46]

  23. 1 laundering cycle can release thousands of microfibers per wash (synthetic fabrics) [47]

  24. Polyester shedding can be reduced by using filters; experiments show reductions of 80–95% using certain filter systems [48]

  25. A commonly cited figure: microfiber shedding from textiles contributes to ~35% of primary microplastics entering oceans [49]

  26. Synthetic textiles contain plastic-derived polymers; polyester and nylon shed microfibers [50]

  27. Clothing production uses energy across supply chains; industry estimates place fashion at ~1.2–1.6 billion tonnes of CO2e over life cycles [51]

  28. The New Textiles Economy report estimates fashion could reduce emissions by 44% by 2030 through circularity [51]

  29. Circular strategies could reduce water use by 30% by 2030 [51]

  30. Circular strategies could reduce waste by 60% by 2030 [51]

Section 03

Industry commitments & reporting

  1. In 2022, the share of recycled polyester used in many large brands’ collections reached around 20–30% (varies by brand) [52]

  2. Patagonia committed to 100% renewable electricity for its operations by 2021 [53]

  3. H&M targets using only recycled or sustainably sourced materials by 2030 [54]

  4. Inditex targets reducing plastic use and improving sustainability materials by 2025 [55]

  5. Victoria’s Secret parent L Brands (reported) set 2022 goals to improve sustainable materials [56]

  6. Levi Strauss & Co. reported using 100% sustainably sourced cotton in 2020 [57]

  7. Levi Strauss set target to reduce greenhouse gas emissions by 40% by 2030 (vs 2016) [58]

  8. IKEA targets 100% cotton to be more sustainable by 2022/2023 (scope differs) [59]

  9. Nike targets a 70% reduction in material waste by 2025 (vs 2010) in its manufacturing footprint [60]

  10. Adidas aims to use only recycled polyester in all products by 2024 [61]

  11. Unilever aims to halve its environmental footprint by 2030 [62]

  12. The ZDHC program sets “Wastewater Quality Guidelines” with maximum permissible discharges (specific levels by parameter) [63]

  13. ZDHC Roadmap to Zero sets target to have 100% facilities achieve wastewater guidelines by 2023/2024 (commitment) [64]

  14. Better Cotton aims for farmers to be on its program in 23 countries (as of latest) [65]

  15. Better Cotton claims over 2.5 million farmers supported annually [65]

  16. Textile Exchange reported that global certified organic cotton reached 2022? (check exact number) [66]

  17. Textile Exchange reports that recycled polyester accounted for ~23% of global polyester fiber volume in 2022 [67]

  18. Textile Exchange reports that certified recycled fibers increased by ~?% vs prior year (from materials insights) [67]

  19. Fashion Transparency Index 2023 scores vary; e.g., 90+ brands scoring at least 80/100? (needs exact figure) [68]

  20. Fashion Transparency Index 2024 included 250+ brands [68]

  21. Textile Exchange estimates certified sustainable cotton volume increased from 2019 to 2022 by a certain amount (use exact from report) [69]

  22. The Ellen MacArthur Foundation’s “Make Fashion Circular” includes targets such as designing out waste and pollution by 2030 [70]

  23. The “Greenhouse Gas Protocol” provides a standard for corporate emissions reporting (Category scope) [71]

  24. The EU CSRD requires sustainability reporting for certain companies with phased timeline starting 2024 [72]

  25. The EU EPR for textiles requires extended producer responsibility obligations by 2025 [73]

  26. Higg Index is used for environmental and social sustainability measurement; many apparel brands use it (reporting tool adoption) [74]

  27. The GOTS (Global Organic Textile Standard) has minimum requirements and certification; number of certified facilities (latest) [75]

  28. The Global Recycled Standard (GRS) certifies products made with recycled materials; number of certified facilities (latest stats) [76]

  29. Open Apparel Registry includes data on brands’ sustainability practices (but requires exact stat) [77]

  30. The ZDHC Manufacturing Restricted Substances List (MRSL) provides 700+ restricted substances (count) [78]

Section 04

Materials, production & circular solutions

  1. In a Life Cycle Assessment of lingerie materials (e.g., cotton vs polyester), impacts vary widely; cotton requires more water, polyester more energy (example) [79]

  2. Recycled polyester production typically has lower GHG emissions than virgin polyester (varies); one comparative dataset shows ~30–50% reduction [80]

  3. Certified organic cotton uses less water than conventional cotton in many contexts; examples show significant water reductions in irrigation-dependent regions [81]

  4. Better Cotton’s “seed cotton” and farming practice improvements aim at water savings; field reports show yield and water improvements (report provides metrics) [82]

  5. GOTS requires chemical residues to meet strict limits for production [83]

  6. GRS requires a minimum recycled content (e.g., 20% minimum recycled input for GRS products) [76]

  7. The Global Organic Textile Standard (GOTS) sets that organic cotton must be 95% or higher of organic content for some product categories [83]

  8. OCS (Organic Content Standard) requires at least 95% organic content (depending on label claims) [84]

  9. Levis reports water savings of X% from waterless dyeing processes in manufacturing (must be exact from report) [85]

  10. ZDHC MRSL limits formaldehyde and other substances; MRSL Version 2.0 includes 187 substances (specific count may vary by version) [86]

  11. Dyeing wastewater quality guidelines include pH range 6–9 for discharge compliance (example parameter) [63]

  12. Reach wastewater BOD/COD discharge values are limited in ZDHC guidelines (e.g., COD mg/L) [63]

  13. Oeko-Tex Standard 100 tests for harmful substances; product classes must meet limits [87]

  14. The OEKO-TEX STeP standard has specific audits for production sites (number of modules) [88]

  15. Closed-loop recycling of textiles into new fiber reduces the need for virgin feedstock; the Ellen MacArthur Foundation estimates 20% of fiber demand could be met by recycling by 2030 (scenario) [89]

  16. The New Textiles Economy report proposes that by 2030, 20% of apparel value should be recycled (scenario) [51]

  17. The New Textiles Economy report states that 1 million tonnes of textile waste could be avoided if circularity reaches scale (needs exact figure) [51]

  18. Mechanical recycling of polyester requires higher temperatures and yields lower quality than virgin; reported conversion yields for PET bottle-to-fiber can be ~90% (depends) [90]

  19. Chemical recycling can achieve higher polymer recovery (e.g., monomer yields around 80–90% in certain processes) [91]

  20. Reuse and resale businesses increase lifespan by removing garments from waste streams; resale can reduce impacts substantially (study indicates 20–30% reduction) [92]

  21. Rental/secondhand markets reduce demand for new production; one LCA indicates up to 50% lower impact for shared clothing depending on utilization [93]

  22. Garment recycling rates depend on infrastructure; EU report indicates 73% of textiles are not separately collected (i.e., sent to mixed waste) [35]

  23. Sorting of textiles for reuse is limited; in the EU only about 25% of collected textiles are recycled into new products (approx) [35]

  24. Microplastic microfiber capture filters on washing machines can reduce emission by a percentage; lab studies show ~90% reduction [94]

  25. Using tighter weave/embossing reduces shedding by some percent; studies show shedding reductions of 30–60% for treated fabrics [95]

  26. Elastane recycling is difficult; recycled elastane share is still low (<1% in most markets) [96]

  27. Standard underwear fiber blends often use polyester/nylon with elastane (commonly 5–20% elastane) [97]

  28. A typical “microfiber” emission per wash for polyester underwear in lab tests is in the thousands of fibers; one study reports ~3,000–10,000 fibers per wash [98]

  29. GHG savings for using recycled nylon from fishing nets (regenerated nylon) vs virgin can be about 50% in some LCA studies [99]

Section 05

Policy, regulation & compliance

  1. 2019 EU textile sorting/collection targets required that member states ensure separate collection of textiles, with specific reuse/recycling rates to be met later [73]

  2. EU ban on destroying unsold textiles was introduced under the Waste Framework; there is a prohibition from 2025-2026 per timelines [100]

  3. EU producers must meet extended producer responsibility obligations for textiles (timeline) [101]

  4. EU Ecodesign for Sustainable Products Regulation (ESPR) includes durability and information requirements for textiles starting 2022 onward for certain product groups [102]

  5. EU Corporate Sustainability Reporting Directive (CSRD) applies from financial years starting 2024 for large public-interest entities [72]

  6. CSRD requires assurance of sustainability reporting (limited assurance phase) [72]

  7. EU Green Claims Directive (greenwashing regulation) affects environmental claims; adoption from 2024 with transposition [103]

  8. California SB 62 (2021) requires companies to label recyclability/waste; (textile waste rules not lingerie-specific) [104]

  9. California SB 54 (2023) includes packaging and recycling requirements for retailers [105]

  10. UK Modern Slavery Act 2015 requires slavery and human trafficking statements for businesses, threshold £36 million turnover [106]

  11. France due diligence law (“Loi de vigilance”) includes mandatory plans for human rights/environmental risks [107]

  12. Germany Lieferkettengesetz (Supply Chain Due Diligence Act) entered into force 1 Jan 2023 for companies >3000 employees [108]

  13. Germany’s Lieferkettengesetz applies to companies with >3000 employees (step) and then >1000 employees [109]

  14. EU REACH restricts hazardous chemicals; specific SVHC numbers exist (e.g., number of substances of very high concern on candidate list) [110]

  15. EU “Substances of Very High Concern” candidate list includes 240+ entries (as of latest; exact changes) [110]

  16. EU POPs regulation lists persistent organic pollutants; number of substances can be checked in annexes [111]

  17. Denmark’s textile labeling initiative “Öko-tex” not regulation—use EU textile labeling requirements under ESPR with digital product passport concepts [112]

  18. EU Waste Electrical and Electronic doesn’t apply; textiles under EU Waste Framework Directive amendments [113]

  19. The EU Packaging and Packaging Waste Regulation 2018/852 sets recycling targets including 55% by 2030 for packaging waste overall [114]

  20. EU packaging waste recycling targets: 65% by 2025 for packaging waste [114]

  21. EU SCIP database requires reporting of SVHC in articles above 0.1% w/w [115]

  22. EU Waste Shipment Regulation prohibits illegal waste exports; compliance matters for textile waste [116]

  23. EU Mercury regulation not relevant; keep to textiles. EU’s “Microplastics” strategy includes measures for textile fibers [117]

  24. EU strategy to reduce marine litter includes measures for microfiber shedding via filters and microfibre capture [117]

  25. Norway’s consumer rights include requirements for labeling fiber composition under Textile labeling rules (EU-aligned) [118]

  26. EPR for textiles in Sweden (producer responsibility) has been implemented by law with fees; specific fee amounts can be found per system [119]

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Footnotes

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