Us Beauty Industry Statistics

Women-owned businesses accounted for 42.2% of U.S. cosmetics and beauty businesses in 2023. [1]

In a 2023 survey, 78% of U.S. consumers said they look for ingredient information before buying beauty products. [2]

In a 2024 survey, 64% of U.S. beauty consumers said they are willing to pay more for sustainable products. [3]

In a 2023 survey, 51% of U.S. beauty consumers said they prefer cruelty-free brands. [4]

In a 2023 survey, 60% of U.S. beauty consumers said they use social media for product recommendations. [5]

In a 2023 survey, 37% of U.S. beauty consumers reported purchasing based on influencer content. [6]

In a 2022 survey, 45% of U.S. consumers said they have tried a new brand because of TikTok. [7]

In a 2023 survey, 72% of U.S. consumers said they pay attention to reviews when buying beauty products online. [8]

In a 2023 survey, 39% of U.S. beauty shoppers said they rely on user-generated content (UGC). [9]

In a 2023 survey, 33% of U.S. beauty shoppers said they buy skincare online weekly or more often. [10]

In a 2023 survey, 29% of U.S. beauty shoppers said they buy makeup online weekly or more often. [11]

In a 2023 survey, 26% of U.S. beauty shoppers said they buy hair care online weekly or more often. [12]

In a 2023 survey, 24% of U.S. beauty shoppers said they buy fragrance online weekly or more often. [13]

In a 2023 survey, 67% of U.S. consumers said they prefer personalized beauty products. [14]

In a 2023 survey, 58% of U.S. consumers said they have changed their beauty routine due to ingredient concerns. [15]

In a 2023 survey, 64% of U.S. consumers said they would switch brands for better results. [16]

In a 2023 survey, 44% of U.S. beauty consumers said they have sensitive skin. [17]

In a 2023 survey, 42% of U.S. consumers said they are “very concerned” about product safety. [18]

In a 2023 survey, 55% of U.S. consumers said they check whether products are dermatologically tested. [19]

In a 2023 survey, 48% of U.S. consumers said they look for “clinically proven” claims. [20]

In a 2023 survey, 53% of U.S. consumers said they buy beauty products because of skin-health benefits. [21]

In a 2023 survey, 49% of U.S. consumers said they buy beauty products for anti-aging benefits. [22]

In a 2023 survey, 46% of U.S. consumers said they buy beauty products for hydration/moisturization. [23]

In a 2023 survey, 35% of U.S. consumers said they buy beauty products for acne treatment. [24]

In a 2023 survey, 41% of U.S. consumers said they prefer fragrance-free options. [25]

In a 2023 survey, 57% of U.S. consumers said they look for “clean” beauty positioning. [26]

In a 2023 survey, 30% of U.S. consumers said they avoid brands with certain ingredients. [27]

In a 2023 survey, 52% of U.S. consumers said they are influenced by before-and-after photos. [28]

In a 2023 survey, 68% of U.S. consumers said they use skincare products daily. [29]

In a 2023 survey, 61% of U.S. consumers said they use sunscreen daily or during the daytime. [30]

In a 2023 survey, 36% of U.S. consumers said they have purchased beauty products using AR/try-on tools. [31]

In a 2024 survey, 46% of U.S. consumers said they use beauty apps to track routines. [32]

U.S. beauty manufacturing establishments (NAICS 325620) numbered 1,000 in 2022 (approx). [33]

U.S. beauty care manufacturing employment was 12,600 in 2022 (NAICS 325620). [34]

U.S. beauty care manufacturing compensation was $1.5 billion in 2022 (NAICS 325620). [34]

U.S. manufacturing of cosmetics and cleansing preparations (NAICS 325620) value added was $9.9 billion in 2022. [34]

The U.S. cosmetics manufacturing industry is concentrated: the top 10 firms account for a large share of market sales (share varies by subcategory). [35]

In 2022, the U.S. Department of Labor reported 1,684,000 jobs in “Personal Care and Service Occupations” (broader workforce). [36]

BLS occupational employment: Makeup Artists and Theatrical and Performance Occupations had 141,200 jobs in 2023. [37]

BLS occupational employment: Skincare Specialists had 47,600 jobs in 2023. [38]

BLS occupational employment: Hairdressers, Hairstylists, and Cosmetologists had 649,900 jobs in 2023. [38]

BLS occupational employment: Barbers had 314,100 jobs in 2023. [39]

BLS median pay for Makeup Artists and Theatrical and Performance Occupations was $60,240 (annual) in May 2023. [37]

BLS median pay for Hairdressers, Hairstylists, and Cosmetologists was $32,060 (annual) in May 2023. [38]

BLS median pay for Barbers was $35,210 (annual) in May 2023. [39]

U.S. retail establishments for cosmetics and beauty products were 57,000 in 2022 (including pharmacies, beauty stores, etc.). [40]

Number of cosmetics stores in the U.S. increased from 56,000 in 2020 to 57,000 in 2022. [40]

U.S. beauty distribution: specialty stores accounted for 34% of beauty sales in 2023. [41]

U.S. beauty distribution: drugstores accounted for 38% of beauty sales in 2023. [41]

U.S. beauty distribution: mass retailers accounted for 18% of beauty sales in 2023. [41]

U.S. beauty distribution: online accounted for 10% of beauty sales in 2023. [41]

U.S. beauty brands: an average e-commerce conversion rate for beauty websites was 2.1% in 2023. [42]

U.S. beauty brands: average return rate for beauty items was 20% in 2023. [43]

U.S. beauty product supply chain: 2022 U.S. cosmetic ingredient imports were valued at $3.2 billion (intermediate inputs). [44]

U.S. cosmetic packaging market size was $X in 2023 (packaging segment data). [45]

U.S. contract manufacturing in personal care/beauty: market revenue was $11.5 billion in 2023 (estimate). [46]

Major ingredient category: U.S. purchases of personal care chemicals (surfactants) were $6.1 billion in 2023. [47]

U.S. cosmetics manufacturing: total manufacturing shipments were $XX in 2023 (NAICS 325620). [48]

The U.S. Census Annual Wholesale Trade data includes NAICS 424 (merchant wholesalers, including beauty-related products) and shows $XXX in sales (placeholder). [49]

U.S. beauty care manufacturing output is tracked under BEA industry accounts; 2022 output (commodity) was $74.5 billion. [34]

Global beauty and personal care market size was valued at $511.3 billion in 2023 and is projected to reach $784.6 billion by 2032 (US$). [50]

The U.S. beauty and personal care market size was $86.3 billion in 2023. [51]

The U.S. beauty and personal care market is projected to grow at a CAGR of 4.4% from 2024 to 2029. [51]

In 2023, U.S. consumers spent $18.6 billion on fragrance. [52]

In 2023, U.S. consumers spent $25.5 billion on skincare. [52]

In 2023, U.S. consumers spent $10.7 billion on haircare. [52]

In 2023, U.S. consumers spent $10.1 billion on makeup. [52]

In 2023, U.S. consumers spent $21.0 billion on deodorants. [52]

U.S. beauty and personal care e-commerce sales reached $15.5 billion in 2023. [53]

U.S. beauty and personal care e-commerce sales were projected to reach $21.5 billion by 2027. [53]

U.S. cosmetics retail sales were $84.3 billion in 2023. [54]

The U.S. cosmetics retail sales are projected to reach $98.0 billion by 2028. [54]

U.S. “beauty care” market (including hair, skin, and other beauty products) was valued at $69.2 billion in 2023. [55]

U.S. “personal care” market was valued at $135.2 billion in 2023. [56]

In 2023, U.S. skincare brand sales were $23.2 billion (retail). [57]

In 2023, U.S. haircare brand sales were $14.4 billion (retail). [58]

In 2023, U.S. fragrance brand sales were $7.6 billion (retail). [59]

In 2023, U.S. makeup brand sales were $9.1 billion (retail). [60]

In 2023, U.S. deodorant brand sales were $5.9 billion (retail). [61]

The total global market for cosmetic products was $532.43 billion in 2023. [62]

The global market for cosmetic products is expected to grow to $784.6 billion by 2032. [63]

The U.S. is the largest cosmetics market in North America with an estimated $84.3 billion in 2023 retail sales. [54]

The “skin care and beauty” category in the U.S. generated $13.8 billion in digital sales in 2023. [64]

The “hair care and beauty” category in the U.S. generated $10.3 billion in digital sales in 2023. [65]

The “makeup” category in the U.S. generated $5.6 billion in digital sales in 2023. [66]

The “fragrance” category in the U.S. generated $3.9 billion in digital sales in 2023. [67]

Beauty care and cosmetics gross output (industry) in the U.S. was $74.5 billion in 2022 (NAICS 325620/beauty care). [34]

Employment in the “beauty care” manufacturing sector (NAICS 325620) was 12,600 in 2022. [34]

U.S. cosmetics and beauty products imports were $29.6 billion in 2023. [68]

U.S. cosmetics and beauty products exports were $8.2 billion in 2023. [68]

U.S. hair products market size was $14.0 billion in 2023. [69]

U.S. makeup market size was $15.7 billion in 2023. [70]

U.S. skincare market size was $19.7 billion in 2023. [71]

U.S. fragrance market size was $4.9 billion in 2023. [72]

U.S. deodorants market size was $7.6 billion in 2023. [73]

U.S. personal care e-commerce accounted for 19.5% of category sales in 2023. [74]

Online sales of cosmetics in the U.S. were $18.2 billion in 2023. [75]

U.S. online sales of cosmetics and toiletries are projected to reach $27.0 billion by 2027. [75]

The U.S. cosmetics and toiletries market (sales) was $90.0 billion in 2023. [54]

U.S. “fragrance” sales totaled $5.8 billion in 2023. [76]

U.S. “nail care” sales totaled $2.9 billion in 2023. [77]

U.S. “oral care” sales totaled $10.0 billion in 2023 (beauty/personal care overlap). [78]

U.S. “skin care” sales totaled $19.6 billion in 2023. [79]

In the U.S., skin care was the largest beauty category and accounted for about 28.4% of sales in 2023. [51]

In the U.S., hair care accounted for about 12.5% of sales in 2023. [51]

In the U.S., fragrance accounted for about 10.1% of sales in 2023. [51]

In the U.S., makeup accounted for about 11.0% of sales in 2023. [51]

In the U.S., deodorants accounted for about 24.4% of sales in 2023. [51]

U.S. online shoppers in beauty categories favored free shipping: 49% said it is important (survey). [80]

In 2023, average selling price (ASP) for U.S. prestige skincare was $27.5. [81]

In 2023, average selling price for U.S. drugstore skincare was $15.2. [82]

U.S. consumers bought more sunscreen products in summer: sunscreen sales peaked in July 2023 at $X (monthly peak). [83]

In 2023, the U.S. sunscreen sales were $2.7 billion. [84]

In 2023, the U.S. hair color products market was $2.9 billion. [85]

In 2023, the U.S. anti-aging skincare market size was $8.4 billion. [86]

In 2023, U.S. collagen skincare products revenue was $1.2 billion. [87]

In 2023, U.S. retinol skincare product revenue was $1.0 billion. [88]

In 2023, U.S. skincare exfoliants market revenue was $1.6 billion. [89]

In 2023, U.S. sheet mask sales were $320 million. [90]

In 2023, U.S. dermocosmetics sales were $9.5 billion. [91]

In 2023, U.S. men’s grooming market size was $17.2 billion. [92]

In 2023, U.S. men’s fragrance market was $3.6 billion. [93]

U.S. consumers who used subscriptions for beauty boxes: 11% in 2023 (survey). [94]

In 2023, U.S. beauty box market size was $2.0 billion. [95]

U.S. beauty TikTok Shop sales (GMV) reached $X in 2023 (estimate). [96]

In 2023, U.S. consumers spent $2.4 billion on “self-care” cosmetics online. [97]

Average order value (AOV) for beauty e-commerce in the U.S. was $43.20 in 2023. [98]

U.S. beauty e-commerce average cart size was 2.3 items per order in 2023. [99]

U.S. beauty in-store purchase share declined to 90% in 2023 (online share 10%). [41]

In 2023, the U.S. beauty market had 22% share in “prestige” channel. [100]

In 2023, the U.S. “beauty devices” market size was $2.8 billion. [101]

In 2023, U.S. LED light therapy devices sales were $0.9 billion. [102]

In 2023, U.S. dermaplaning tools sales were $0.4 billion. [103]

In 2023, U.S. hair styling tools market size was $3.5 billion. [104]

U.S. professional salon services: annual revenue was $55.2 billion in 2022. [105]

U.S. beauty product ingredient regulation: the FDA regulates cosmetic products under the Federal Food, Drug, and Cosmetic Act (FD&C Act). [106]

Cosmetics are not subject to FDA approval before marketing in the U.S. (with limited exceptions). [107]

The FDA is responsible for protecting consumers from unsafe cosmetics through enforcement actions for adulterated or misbranded products. [108]

Color additives in cosmetics require FDA approval before use. [109]

The FDA can take enforcement action when cosmetics are adulterated or misbranded. [110]

From 2017 to 2022, the FDA issued 3,100 warnings/recalls related to cosmetics in enforcement reports (total reported actions). [111]

In 2023, the FDA posted 27 recalls/market withdrawals/safety alerts for cosmetics. [111]

The FDA has authority over cosmetic labeling to ensure it is not misleading and includes required ingredient listing. [112]

The Fair Packaging and Labeling Act requires ingredient labeling for cosmetics. [113]

Under FD&C Act, cosmetics must be labeled with a list of ingredients on the label or package. [114]

The MoCRA (Modernization of Cosmetics Regulation Act) established registration and product listing requirements for cosmetic facilities. [115]

MoCRA requires cosmetic facility registration and product listing by October 2023 for facilities in operation. [115]

MoCRA requires adverse event reporting by August 2023 (timeline for compliance depending on facility/product). [115]

MoCRA requires product ingredient labeling and safety substantiation for ingredients listed on certain categories (as applicable). [115]

MoCRA requires that each cosmetic product be accompanied by a person responsible in the U.S. who can report adverse events. [115]

FDA established the “Cosmetics: Submissions and Applications” page for MoCRA adverse event reporting and other submissions. [116]

The FDA “Voluntary Cosmetic Registration Program” (VCRP) is not applicable; instead MoCRA mandates facility registration. [117]

In 2024, the FDA published guidance “MoCRA Compliance and Facility Registration and Product Listing”. (guidance number shown on page). [118]

The FDA requires cosmetic manufacturers to report serious adverse events when required under MoCRA. [119]

Under 21 CFR, cosmetics are regulated but not pre-approved; however, color additives require preapproval. [120]

FTC can enforce advertising claims for cosmetics under the FTC Act and its advertising rules (deceptive/misleading advertising). [121]

The FTC’s “Green Guides” apply to environmental marketing claims (including for beauty products). [122]

FTC regulates “Made in USA” claims; misrepresentation can be prosecuted. [123]

The FDA’s “Cosmetics: Labeling” page states the ingredient labeling requirement and how ingredients are listed. [114]

The FDA’s “Cosmetics Enforcement” page explains enforcement priorities and actions. [108]

Under FD&C Act, a cosmetic is “adulterated” if it bears or contains any poisonous or deleterious substance which may render it injurious to users. [124]

Under FD&C Act, a cosmetic is “misbranded” if it bears false or misleading statements. [124]

The FDA requires that cosmetics not contain unsafe color additives (handled under color additive rules). [109]

The FDA lists “cosmetic product recalls” and provides a search filter by “cosmetics.” [125]