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Vintage Clothing Statistics

Vintage and secondhand clothing boom: markets surge, resale grows, sustainability wins.

Vintage clothing is having a moment like never before, with the global secondhand apparel market hitting $197 billion in 2023 and projected to soar to $350 billion by 2028.

Rawshot.ai ResearchApril 19, 202615 min read33 verified sources

Executive Summary

Key Takeaways

  • 01

    The global secondhand apparel market was valued at $197 billion in 2023

  • 02

    The global secondhand apparel market is expected to reach $350 billion by 2028

  • 03

    The U.S. secondhand apparel market was valued at $43 billion in 2023

  • 04

    52% of consumers shopped secondhand apparel in 2023

  • 05

    71% of consumers across generations shopped secondhand apparel in 2023

  • 06

    63% of Gen Z and Millennials looked for an item secondhand before buying new in 2023

  • 07

    Extending the active life of a garment by 9 months reduces its carbon, water and waste footprints by around 20-30% each

  • 08

    Clothing in active use in the UK lasts an average of 3.3 years

  • 09

    350,000 tonnes of used clothing goes to landfill in the UK every year

  • 10

    32% of fashion executives said resale will be among the top three trends in the fashion industry in 2024

  • 11

    87% of retail executives said customers have participated in resale in the last 12 months

  • 12

    52% of retail executives said their customers are trading down from higher-priced apparel

  • 13

    23 million garments are sent to landfill or incinerated in the UK every year

  • 14

    The UK clothing reuse and recycling sector generates around £400 million in revenue each year

  • 15

    The clothing reuse and recycling sector in the UK employs around 10,000 people

Section 01

Business Models & Retail Trends

  1. 32% of fashion executives said resale will be among the top three trends in the fashion industry in 2024 [1]

  2. 87% of retail executives said customers have participated in resale in the last 12 months [2]

  3. 52% of retail executives said their customers are trading down from higher-priced apparel [2]

  4. 54% of retail executives said consumers expect more value from apparel items than they did two years ago [2]

  5. 80% of retail executives said their customers are already participating in resale [3]

  6. 76% of retail executives said customers are thinking more carefully about spending due to economic uncertainty [3]

  7. 74% of retail executives said resale value is becoming more important to their customers [3]

  8. 65% of retail executives said their customers have become more price sensitive amid inflation [3]

  9. 94% of retail executives said their customers are already participating in resale in 2022 [4]

  10. 82% of retail executives said customers are interested in trading in apparel for store credit [4]

  11. 41% of retail executives said resale and recommerce capabilities will be a must-have by 2023 [4]

  12. 47% of retail executives said increased customer loyalty was a top benefit of resale [4]

  13. 42% of retail executives said acquisition of new customers was a top benefit of resale [4]

  14. 33% of retail executives said incremental revenue was a top benefit of resale [4]

  15. 15% of retail executives said resale was an established part of their business in 2022 [4]

  16. 65% of brands surveyed by Vestiaire Collective and BCG said resale would cannibalize sales less than 10% [5]

  17. 76% of fashion executives expect resale to be profitable within one to three years [5]

  18. 70% of brands reported that resale attracts new customers [5]

  19. 60% of brands reported that resale improves customer retention [5]

  20. 55% of brands plan to increase investment in resale in 2023 [5]

  21. 82% of luxury consumers said they considered resale when making a new luxury purchase [6]

  22. The online channel accounted for 30% of global luxury purchases in 2022 [6]

  23. The secondhand luxury market grew 65% from 2017 to 2021 [6]

  24. In 2023, eBay generated $10.1 billion in gross merchandise volume from pre-loved and refurbished fashion [7]

  25. eBay facilitated the sale of more than 1,200 pre-loved fashion items every minute in 2023 [7]

  26. Poshmark had 130 million registered users as of 2023 [8]

  27. Poshmark had 40 million active buyers as of 2022 [8]

  28. Poshmark had 8 million active sellers as of 2022 [8]

  29. More than 300 million items had been listed on Poshmark as of 2022 [8]

  30. Poshmark’s gross merchandise value was $1.8 billion in 2022 [8]

  31. The RealReal generated $1.6 billion in gross merchandise value in 2023 [9]

  32. The RealReal had 37.2 million members in 2023 [9]

  33. The RealReal had 985,000 active buyers in 2023 [9]

  34. Depop had over 35 million registered users in 2021 [10]

Section 02

Consumer Behavior & Demographics

  1. 52% of consumers shopped secondhand apparel in 2023 [2]

  2. 71% of consumers across generations shopped secondhand apparel in 2023 [2]

  3. 63% of Gen Z and Millennials looked for an item secondhand before buying new in 2023 [2]

  4. 59% of consumers said if an item they’re considering buying is available secondhand, they’re more likely to buy it secondhand than new [2]

  5. 46% of consumers said apparel brands offering shopping incentives for secondhand purchases would increase their loyalty [2]

  6. 40% of younger consumers said they would switch from their preferred apparel brand to another if the preferred brand did not offer shopping incentives for secondhand purchases [2]

  7. 57% of younger consumers believe resale value is an important factor when purchasing apparel [2]

  8. 45% of younger consumers said they would spend more on an apparel item if they knew they could resell it later [2]

  9. 68% of consumers said inflation drove them to look for more affordable ways to shop in 2023 [2]

  10. 55% of consumers said inflation drove them to clean out their closets in 2023 [2]

  11. 44% of consumers said if they had a bad experience selling secondhand apparel online, they would likely stop participating in resale altogether [2]

  12. 62% of consumers sought out apparel and footwear with “new with tags” listings in 2023 [2]

  13. 47% of consumers sought out secondhand apparel and footwear sold by individual sellers in 2023 [2]

  14. 37% of consumers sought out secondhand apparel and footwear sold directly by brands in 2023 [2]

  15. 33% of consumers sought out secondhand apparel and footwear authenticated by a trusted expert in 2023 [2]

  16. 29% of consumers sought out secondhand apparel and footwear from nonprofit organizations or local charities in 2023 [2]

  17. 35% of Gen Z bought secondhand apparel in 2022 [11]

  18. 29% of Millennials bought secondhand apparel in 2022 [11]

  19. 23% of Gen X bought secondhand apparel in 2022 [11]

  20. 19% of Baby Boomers bought secondhand apparel in 2022 [11]

  21. 47% of U.S. consumers bought secondhand apparel in 2022 [12]

  22. 58% of U.S. consumers said they buy secondhand apparel because it is cheaper [13]

  23. 37% of U.S. consumers said they buy secondhand apparel because it is more sustainable [13]

  24. 29% of U.S. consumers said they buy secondhand apparel because they can find unique items [13]

  25. 52% of U.S. consumers sold secondhand apparel in 2022 [14]

  26. 54% of consumers in a Vestiaire Collective/BCG survey said they purchased pre-owned fashion because they wanted better value for money [5]

  27. 39% of consumers in the same survey cited access to luxury brands as a reason to buy pre-owned fashion [5]

  28. 35% of consumers in the same survey said they buy pre-owned fashion to access sold-out items [5]

  29. 58% of consumers in the same survey said they sold pre-owned fashion to make money [5]

  30. 44% of consumers in the same survey said they sold pre-owned fashion to declutter [5]

  31. 74% of Vestiaire Collective members said they had changed their shopping behavior because of the cost-of-living crisis [5]

  32. 57% of consumers globally said they were willing to buy second-hand clothes in 2021 [15]

  33. 43% of consumers globally said they already bought second-hand clothes instead of new in 2021 [15]

Section 03

Disposal, Donation & Waste

  1. 23 million garments are sent to landfill or incinerated in the UK every year [16]

  2. The UK clothing reuse and recycling sector generates around £400 million in revenue each year [16]

  3. The clothing reuse and recycling sector in the UK employs around 10,000 people [16]

  4. Around 620,000 tonnes of used textiles are collected annually in the UK for reuse and recycling [16]

  5. An estimated £140 million worth of clothing goes to landfill in the UK each year [16]

  6. In the EU, about 5.8 million tonnes of textiles are discarded every year [17]

  7. Each person in the EU throws away around 11 kg of textiles per year [17]

  8. Separate collection for textiles will be mandatory in the EU by 2025 [17]

  9. About 4% of the world’s freshwater withdrawal is used for textile dyeing and finishing [18]

  10. The equivalent of 50 billion plastic bottles is released into the ocean every year from washing plastic-based textiles [18]

  11. 20% of global industrial water pollution comes from textile treatment and dyeing [19]

  12. Every year, the fashion industry uses enough water to meet the needs of 5 million people [20]

  13. It takes 2,700 litres of water to make one cotton shirt [19]

  14. A garbage truck’s worth of textiles is wasted every second globally [20]

  15. More than 100 billion garments are produced each year globally [20]

  16. 85% of all textiles go to the dump each year [20]

  17. Americans throw out 34 billion pounds of used textiles annually [20]

  18. The average U.S. consumer throws away 81.5 pounds of clothes per year [20]

  19. In 2018, 17 million tons of textile municipal solid waste were generated in the U.S. [21]

  20. In 2018, 2.5 million tons of textiles were combusted with energy recovery in the U.S. [21]

  21. In 2018, 2.5 million tons of textiles were recycled in the U.S. [21]

  22. Textiles accounted for 5.8% of total municipal solid waste landfilled in the U.S. in 2018 [21]

  23. Textiles accounted for 6.2% of total municipal solid waste generation in the U.S. in 2018 [21]

  24. The U.S. generated 17.03 million tons of textile waste in 2018 [22]

  25. Municipal textile waste generation in the U.S. increased from 13.17 million tons in 2010 to 17.03 million tons in 2018 [22]

  26. In 2018, 66.2 pounds of textile waste per person were generated in the U.S. [22]

  27. The share of textiles recycled in the U.S. was 14.7% in 2018 [23]

  28. The share of textiles landfilled in the U.S. was 66.5% in 2018 [23]

  29. The share of textiles combusted in the U.S. was 14.7% in 2018 [23]

  30. In 2022, Vinted members reported keeping 148,000 tonnes of clothing in active use through resale [24]

  31. In 2023, Vinted members sold 596 million second-hand items [24]

  32. In 2023, Vinted had more than 105 million registered members [24]

  33. In 2023, Vinted operated in 21 markets [24]

  34. In 2023, Vinted users uploaded over 2.2 billion items to the platform cumulatively [24]

  35. In 2023, Vinted’s community prevented 679 kilotonnes of CO2e emissions from replaced new purchases [24]

Section 04

Market Size & Growth

  1. The global secondhand apparel market was valued at $197 billion in 2023 [2]

  2. The global secondhand apparel market is expected to reach $350 billion by 2028 [2]

  3. The U.S. secondhand apparel market was valued at $43 billion in 2023 [2]

  4. The U.S. secondhand apparel market is expected to reach $73 billion by 2028 [2]

  5. The U.S. secondhand market grew 11% in 2023 [2]

  6. The global secondhand apparel market is projected to grow 2.7x faster than the global apparel market overall by 2028 [2]

  7. Resale represented 9% of the total global apparel market in 2023 [2]

  8. Online resale is expected to nearly double by 2028 [2]

  9. The global secondhand apparel market grew 15% in 2023 [2]

  10. The U.S. online resale market is expected to nearly double by 2028 [2]

  11. The U.S. secondhand apparel market was worth $39 billion in 2022 [3]

  12. The U.S. secondhand apparel market is projected to reach $70 billion by 2027 [3]

  13. The global secondhand apparel market was worth $177 billion in 2022 [3]

  14. The global secondhand apparel market is projected to reach $289 billion by 2027 [3]

  15. The global secondhand apparel market was projected to reach $218 billion by 2026 [4]

  16. The U.S. secondhand apparel market was valued at $35 billion in 2021 [4]

  17. The U.S. secondhand apparel market was expected to double by 2026 [4]

  18. The global secondhand apparel market was expected to double in value to $77 billion by 2025 [25]

  19. The secondhand market was projected to reach 1.5x the size of fast fashion by 2028 [2]

  20. The global secondhand market was worth an estimated $36 billion in 2021 according to one cited estimate for resale [26]

  21. The global market for second-hand products was expected to exceed $64 billion by 2024 [27]

  22. The second-hand apparel market worldwide was forecast to exceed $350 billion by 2028 [26]

  23. In the UK, the used clothing market was valued at approximately £6.4 billion in 2023 [28]

  24. The UK used clothing market is forecast to reach around £7 billion in 2024 [28]

  25. The global market value of vintage clothes and accessories was estimated at $96.96 billion in 2024 [29]

  26. The vintage clothes and accessories market is expected to grow to $111.54 billion in 2025 [29]

  27. The vintage clothes and accessories market is expected to reach $185.70 billion in 2029 [29]

  28. The vintage clothes and accessories market grew at a historic CAGR of 15.0% [29]

  29. The vintage clothes and accessories market is forecast to grow at a CAGR of 13.6% from 2025 to 2029 [29]

  30. The global secondhand luxury goods market was valued at €33 billion in 2021 [6]

Section 05

Pricing, Luxury & Product Segments

  1. The global market for collectible apparel reached $5.3 billion in 2023 according to one niche estimate tied to vintage-style collecting [30]

  2. The resale value premium for rare vintage luxury handbags can exceed original retail prices by more than 20% [6]

  3. The global luxury market reached €1.38 trillion in 2022 [6]

  4. Personal luxury goods sales reached €353 billion in 2022 [6]

  5. The secondhand luxury market reached €33 billion in 2021 [6]

  6. 71% of luxury customers said a brand’s circular services improve perception of the brand [5]

  7. 62% of luxury customers said resale increased their willingness to purchase from a brand [5]

  8. 41% of luxury customers said they discovered new brands through resale [5]

  9. 33% of luxury customers said they purchase pre-owned items to access investment pieces [5]

  10. 30% of luxury customers said they buy pre-owned items to access sold-out items [5]

  11. The global sneakers resale market was estimated at $6 billion in 2019 [31]

  12. The sneaker resale market was projected to grow to $30 billion by 2030 [31]

  13. StockX facilitated more than $3.8 billion in trades in 2021 [32]

  14. StockX had over 8 million lifetime buyers by the end of 2021 [32]

  15. StockX had over 4 million lifetime sellers by the end of 2021 [32]

  16. StockX sold more than 17 million products in 2021 [32]

  17. 60% of StockX trades in 2021 were for products that retailed below $300 [32]

  18. eBay authenticated more than 1.6 million luxury items since launch of its Authenticity Guarantee through 2023 [7]

  19. In 2023, eBay sold one luxury watch every 30 seconds globally [7]

  20. In 2023, eBay sold one pair of sneakers every 2 seconds globally [7]

  21. The RealReal’s average order value was $533 in 2023 [9]

  22. The RealReal’s consignment gross merchandise value retention rate was 33.3% in 2023 [9]

  23. The RealReal completed 3.3 million orders in 2023 [9]

  24. The RealReal had 578,000 active consignors in 2023 [9]

  25. The RealReal’s net revenues were $549 million in 2023 [9]

  26. Vestiaire Collective said one in three items sold on its platform in 2023 was from a brand partner closet or professional seller channel [5]

  27. The online personal luxury goods market represented 21% of the market in 2022 [6]

  28. Luxury resale represented around 9% of the personal luxury goods market in 2022 [6]

  29. 65% of global consumers under 35 were already buying on resale platforms according to a cited luxury/resale survey [6]

  30. 45% of younger consumers said they would spend more on an apparel item if they knew they could resell it in the future [2]

Section 06

Sustainability & Environmental Impact

  1. Extending the active life of a garment by 9 months reduces its carbon, water and waste footprints by around 20-30% each [16]

  2. Clothing in active use in the UK lasts an average of 3.3 years [16]

  3. 350,000 tonnes of used clothing goes to landfill in the UK every year [16]

  4. The average UK household owns around £4,000 worth of clothes [16]

  5. Around 30% of clothes in UK wardrobes have not been worn for at least a year [16]

  6. Around £30 billion worth of unworn clothes are hanging in UK wardrobes [16]

  7. The average number of times a garment is worn has decreased by 36% compared with 15 years ago [16]

  8. Buying one used item of clothing reduces its carbon footprint by 82% compared with buying new [33]

  9. Every second-hand item bought instead of new saves 3.5 kg of CO2e on average [33]

  10. Vinted members reported that 84% of second-hand clothing purchases replaced the purchase of a new item [24]

  11. Vinted estimated that buying second-hand instead of new for those purchases saved 679 kilotonnes of CO2e in 2023 [24]

  12. Producing a new pair of jeans can require 3,781 litres of water [19]

  13. The fashion industry is responsible for 2-8% of global carbon emissions [19]

  14. The fashion industry consumes 215 trillion litres of water per year [19]

  15. The equivalent of one garbage truck of textiles is landfilled or burned every second [18]

  16. Less than 1% of material used to produce clothing is recycled into new clothing [18]

  17. Customers miss out on $460 billion of value each year by throwing away clothes they could continue to wear [18]

  18. Clothing production approximately doubled between 2000 and 2015 [18]

  19. The number of times a garment is worn before it ceases to be used has decreased by 36% compared to 15 years ago [18]

  20. Greenhouse gas emissions from textiles production total 1.2 billion tonnes annually [18]

  21. More than $500 billion of value is lost every year due to clothing underutilization and lack of recycling [18]

  22. The average person buys 60% more items of clothing than 15 years ago [19]

  23. Around 87% of the total fiber input used for clothing is ultimately incinerated or disposed of in landfill [18]

  24. 73% of clothing is ultimately landfilled or incinerated after use [18]

  25. Washing synthetic clothes accounts for 35% of primary microplastics released into the oceans [19]

  26. The textiles sector was responsible for the fourth highest pressure on the environment and climate change among EU consumption categories in 2020 [17]

  27. EU citizens consumed on average 19 kg of textiles each in 2020 [17]

  28. In the EU, 11 kg of textiles per person were discarded in 2020 [17]

  29. Only 22% of post-consumer textile waste was collected separately for reuse or recycling in the EU in 2020 [17]

  30. The average American throws away about 81.5 pounds of clothes each year [20]

  31. Americans generate more than 16 million tons of textile waste every year [21]

  32. In 2018, 11.3 million tons of textiles were landfilled in the U.S. [21]

  33. In 2018, the U.S. textile recycling rate was 14.7% [21]

  34. eBay’s global Circular Fashion Fund committed $1.2 million to support fashion startups [7]

References

Footnotes

  1. 1
    businessoffashion.com
    businessoffashion.com
  2. 2
    thredup.com
    thredup.com×4
  3. 5
    vestiairecollective.com
    vestiairecollective.com
  4. 6
    bain.com
    bain.com
  5. 7
    ebayinc.com
    ebayinc.com
  6. 8
    investors.poshmark.com
    investors.poshmark.com
  7. 9
    investor.therealreal.com
    investor.therealreal.com
  8. 10
    etsy.com
    etsy.com
  9. 11
    statista.com
    statista.com×10
  10. 15
    ipsos.com
    ipsos.com
  11. 16
    wrap.org.uk
    wrap.org.uk
  12. 17
    environment.ec.europa.eu
    environment.ec.europa.eu
  13. 18
    ellenmacarthurfoundation.org
    ellenmacarthurfoundation.org
  14. 19
    unep.org
    unep.org
  15. 20
    earthday.org
    earthday.org
  16. 21
    epa.gov
    epa.gov
  17. 24
    vinted.com
    vinted.com
  18. 29
    thebusinessresearchcompany.com
    thebusinessresearchcompany.com
  19. 31
    cowen.com
    cowen.com
  20. 32
    stockx.com
    stockx.com
  21. 33
    greenstory.io
    greenstory.io
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