Next live webinar: See Rawshot in Action: Live AI Fashion Photoshoot Demo
Rawshot.ai

Video ads · 9:16 & 16:9 · 4–10s clips

Direct your next product ad with the AI Fashion Ad Video Generator—click-driven scene control, no prompts required.

Generate campaign-ready on-model video clips directly in your browser. You select camera motion, framing, lighting, and model action with buttons and sliders—no text fields, no prompt syntax. No studio sessions. No samples shipped. Just the garment, the controls, and publish-ready outputs.

  • ~$0.22 per second of video
  • ~50–60 seconds per generation
  • Tokens never expire
  • Full commercial rights, permanent, worldwide
  • C2PA-signed provenance

7-day free trial • 50 tokens (10 images) • Cancel anytime

Try it — every setting is a click
9:16 · 720p
1 scenes4s

Block the scene. Zero prompts.

Lock a controlled camera move, choose a consistent framing, and pick an on-model action cycle. Every setting is a click—your clip is built around the garment, not a written description. ~4s clip · locked camera

  • 6 clicks · 0 keystrokes
  • app.rawshot.ai / build_scene
Video Builder
app.rawshot.ai / build_scene
Shot count
Framing
Duration (sec)
34s10
Lighting
Background
Resolution
Aspect ratio
Model action
Camera motion
1 scenes · 4s · Static locked
Generate reel

How it works

Click-driven scene building for on-model reels

Direct the camera, lighting, and motion with UI controls. Generate labeled outputs you can upload to ads without prompt cleanup.

  1. Step 01

    Choose the shot controls

    Click camera motion, framing, lighting, and background until the scene matches your ad direction. Your garment stays the brief—no mutation from vague instructions.

  2. Step 02

    Set model action and duration

    Select a model action cycle and the clip length you need for feeds and placements. Adjust the on-model pacing with simple controls, not written prompts.

  3. Step 03

    Generate, verify, and publish

    Generate your reel, then confirm provenance and labeling for safer publishing workflows. Tokens never expire, and failed generations refund automatically.

Spec sheet

Proof that your garment stays true

Twelve independent proof surfaces—from provenance to catalog consistency—so your reels keep brand control, not prompt roulette.

  1. 01

    No-likeness by design

    Every synthetic model is built from 28 body attributes with 10+ options each. Accidental resemblance to real people is statistically negligible by design, and outputs are clearly labeled.

  2. 02

    Click-driven UI, zero prompts

    You direct every creative decision with buttons, sliders, and presets. Camera, angle, distance, framing, pose, expression, light, and background are all controls—not typed text fields.

  3. 03

    Garment fidelity in every reel

    RAWSHOT is engineered around real product details: cut, color, pattern, logo, fabric, drape, and proportion. The garment stays faithful across the motion you select.

  4. 04

    Diverse synthetic models

    Choose from transparently labeled synthetic models that cover a range of body attributes and options. Your ads get variety without sacrificing product-led control.

  5. 05

    SKU consistency without drift

    Save a model selection and reuse it across your catalog. The same face and body stay consistent across SKUs, helping your campaigns avoid re-shoot surprises.

  6. 06

    150+ visual styles for ads

    Switch between catalog, lifestyle, editorial, campaign, street, Y2K, vintage, noir, and more. Styles are prebuilt for fashion output, not improvised from a text command.

  7. 07

    2K/4K and every aspect ratio

    Work at 2K and 4K resolution and match platform needs across all aspect ratios. Your motion clips stay framed correctly for feeds and landing pages.

  8. 08

    Compliance you can publish

    Outputs include C2PA-signed provenance and AI labeling, alongside multi-layer watermarking (visible and cryptographic). EU AI Act Article 50 and California SB 942 compliant.

  9. 09

    Signed audit trail per image

    Each generated output carries a signed audit trail, so teams can track what was produced and when. This supports QA workflows for marketing and catalog operators.

  10. 10

    GUI for single shoots + REST API

    Use the browser GUI for fast ad variants, then switch to REST API for nightly catalog-scale pipelines. The same controls and quality rules apply in both modes.

  11. 11

    Fast reel generation, token economics

    Video runs around ~$0.22 per second, with ~50–60 seconds per generation. Tokens never expire, and failed generations refund tokens automatically.

  12. 12

    Full commercial rights, permanent

    Every output includes full commercial rights, permanent and worldwide. Build ad creative with clear licensing instead of guessing what the model produced.

Outputs

Reels that fit your campaign placements Click-to-ad, garment-led

See how different camera motions, framings, and styles translate into publishable video ads—without prompt cleanup or product drift.

9:16 feed cut
16:9 hero placement
Square product teaser

Browse 150+ visual styles →

Comparison

RAWSHOT vs category tools vs DIY prompting

Three lenses on every dimension — what you optimize for in RAWSHOT versus typical category tools and blank-box AI workflows.

  1. 01

    Interface

    RAWSHOT

    Click-driven scene controls for camera, motion, framing, lighting, and background.

    Category tools + DIY

    Tools often lean on shorter controls or prompt-like inputs, limiting creative precision. DIY prompting: Typed prompts and trial-and-error iterations eat time before you get usable footage.
  2. 02

    Garment fidelity

    RAWSHOT

    Garment-led generation keeps cut, color, pattern, logo, and drape consistent.

    Category tools + DIY

    Less reliable product representation; images can bend around the prompt intent. DIY prompting: Garment drift is common—your product mutates between outputs across takes.
  3. 03

    Model consistency across SKUs

    RAWSHOT

    Reuse the same model choice for catalog-scale consistency and no drift.

    Category tools + DIY

    Faces and body attributes can vary between runs without strict catalog rules. DIY prompting: Inconsistent faces across outputs breaks brand continuity for SKU batches.
  4. 04

    Provenance + labelling

    RAWSHOT

    C2PA-signed provenance with visible and cryptographic watermarking cues.

    Category tools + DIY

    Often missing provenance metadata or AI labeling you can trust for publishing. DIY prompting: Missing provenance and unclear labeling creates QA and compliance friction.
  5. 05

    Commercial rights

    RAWSHOT

    Full commercial rights to every output, permanent, worldwide.

    Category tools + DIY

    Licensing may be unclear or gated behind separate terms and workflows. DIY prompting: Unclear rights story complicates ad approvals and downstream distribution.
  6. 06

    Iteration speed per variant

    RAWSHOT

    Generate from UI-selected controls in the browser or via REST API batching.

    Category tools + DIY

    Iteration often depends on prompt rewrites and re-tuning controls. DIY prompting: Prompt-engineering overhead slows revisions; every variant becomes another prompt.
  7. 07

    Pricing transparency

    RAWSHOT

    ~$0.22 per second for video with tokens that never expire and refunds on failures.

    Category tools + DIY

    Per-seat pricing and volume tiers can punish growth or slow ad iteration. DIY prompting: Costs vary unpredictably by model usage; time spent troubleshooting inflates spend.
  8. 08

    Catalog scale

    RAWSHOT

    Same workflow rules in GUI and REST API for thousands of SKU requests nightly.

    Category tools + DIY

    More limited scaling approaches and weaker control consistency for catalog pipelines. DIY prompting: DIY pipelines lack auditability and stable outputs for large SKU catalogs.

Prompting does not scale

Stop writing essays. Direct the shoot.

Most AI photo tools start with a blank text box. Rawshot turns the shoot into repeatable controls, so creative teams can produce consistent fashion imagery without prompt syntax or one-off hacks.

Category norm

Manual
Prompt box

Create a premium editorial fashion photograph of a model wearing the exact navy oversized wool coat from SKU-1842, full-body crop, realistic hands, consistent facial identity, clean e-commerce lighting, subtle Paris street background, 85mm lens, no logo distortion, no fabric hallucination, same pose as last campaign, repeatable for all colorways...

Needs prompt engineering
Breaks across SKUs
Hard to repeat

A prompt can describe one image. It cannot become a shared production system for hundreds of products, models, angles and markets.

Rawshot

Clicks

Saved shoot recipe

Apply to 1 SKU or 10,000 via GUI, CSV or REST API.

Scale
Preset-driven shoots anyone can repeat
Same model, pose and styling across a catalog
GUI for teams, API for production volume

Rawshot makes creative direction visible: buttons, presets and sliders instead of hidden prompt craft. The result is easier to teach, faster to approve and built for repeat production.

Use cases

Ad-ready motion for product teams

Operator archetypes and how click-directed, garment-first output fits the way they actually work.

  1. 01

    Campaign creative producer

    Direct a 9:16 reel with editorial hard light and motion that matches your launch storyboard.

    Confidence · high

  2. 02

    Indie brand founder

    Generate seasonal ad variants in-browser without paying for daily studio schedules.

    Confidence · high

  3. 03

    DTC merchandiser

    Build consistent product reels across multiple aspect ratios for PDP hero sections and feeds.

    Confidence · high

  4. 04

    Catalog marketing lead

    Use REST API batching to publish the same-model look across hundreds of SKUs each night.

    Confidence · high

  5. 05

    Influencer-style account manager

    Maintain a consistent brand face while iterating backgrounds, framings, and styles across platforms.

    Confidence · high

  6. 06

    Adaptive and inclusive fashion line

    Select garment fidelity controls for accurate styling while choosing synthetic model options for diversity.

    Confidence · high

  7. 07

    Resale marketplace operator

    Create marketing reels for inventory without shipping physical samples into a studio.

    Confidence · high

  8. 08

    Wholesale or factory-direct manufacturer

    Run SKU-scale campaigns with stable results and an audit trail per output for internal QA.

    Confidence · high

  9. 09

    Ecommerce performance marketer

    Swap visual styles quickly to test campaign themes while keeping the garment faithful in motion.

    Confidence · high

  10. 10

    Lookbook video editor

    Turn on-model motion into editorial sequences with controlled camera motion and lighting presets.

    Confidence · high

  11. 11

    Brand compliance owner

    Publish with C2PA-signed provenance, AI labeling, and clear commercial rights per output.

    Confidence · high

  12. 12

    Creative ops coordinator

    Set up repeatable scene controls so teams generate compliant ads without prompt cleanup or retakes.

    Confidence · high

— Principle

Honest is better than perfect.

RAWSHOT outputs carry C2PA-signed provenance plus visible and cryptographic watermarking, paired with AI labeling for clarity. That means your ad production workflow can stay audit-ready while meeting EU AI Act Article 50 and California SB 942 requirements. Compliance is baked into the publish path, not handled after export.

RAWSHOT · Editorial

Rights & provenance

Full commercial rights. Forever.

  • C2PA-signed on every image — EU AI Act Article 50 compliant
  • 28-attribute synthetic models — real-person likeness statistically impossible
  • Full commercial rights to every generation — no recurring licensing fees
  • Tokens never expire · One-click cancel · Transparent pricing

EU AI Act

C2PA

Commercial use

Pricing

~$0.22 per second of video.

~50–60 seconds per generation. Tokens never expire. Cancel in one click.

  • 01Video uses more tokens per second than stills — longer clips cost more.
  • 02The cancel button is on the pricing page.
  • 03No per-seat gates. No 'contact sales' walls for core features.
  • 04Failed generations refund their tokens.

FAQ

Practical answers on control, rights, pricing, scale, and compliant publishing.

Do I need to write prompts to use RAWSHOT?

Never—you direct every output with sliders, presets, and clicks on the garment, not typed prompts. That UI control is consistent across GUI and REST API payloads, which is why ecommerce teams onboard buyers without rewriting creative briefs as chat threads.

For catalog teams, reliability matters more than model cleverness; RAWSHOT keeps tokens, timings, refund rules, commercial rights framing, provenance signalling, watermarking cues, REST surface, and SKU-scale batch patterns explicit so operations can rehearse PDP launches without hallucinated garment inventions.

What does click-driven video control change for fashion ads?

It turns ad direction into concrete selections—camera motion, framing, lighting, background, model action, and clip duration—so you can steer creative without prompt trial-and-error. Your garment stays the brief throughout the scene build, which helps keep product details stable in motion.

In practice, you lock a shot style, choose how the model moves, and generate a reel that matches your feed format. Teams use this to iterate variations quickly while staying on-model with consistent styling and QA-friendly provenance.

How does garment-led control avoid product drift across reel variants?

Because the workflow is engineered around the real product details, the garment representation is not reshaped to satisfy vague instructions. You adjust the scene with controls while the cut, color, pattern, logo, and drape remain faithful to your input.

That means fewer “close enough” results when you need multiple clips for the same SKU. Instead of reshooting when a detail changes, you regenerate with the same garment-led approach and keep ad production predictable.

Why skip reshooting every SKU for season updates?

Traditional retakes cost time, shipping, and studio days—especially when you need small updates across a catalog. RAWSHOT lets you produce on-model ad reels from the garment directly in your workflow, with consistent outputs across variants.

You can reuse the same saved model choice so campaigns stay uniform across SKUs. Combined with REST API batching, this supports faster refresh cycles without compromising product-led fidelity.

How do we turn flat garments into catalogue-ready on-model video?

You build the scene with UI controls: select framing (full body to close-up), lighting style, background, and a model action cycle. The app generates motion clips that keep garment details aligned while matching your chosen look.

For catalog work, teams start with a style preset, generate a batch, and then review outputs using the included provenance and watermarking cues. The result is publishable reels without prompt-based cleanup.

How does RAWSHOT compare with ChatGPT or generic image models for fashion PDPs?

Click-driven garment control beats prompt roulette because it keeps product fidelity and scene direction explicit. Generic image models rely on typed instructions and often introduce issues like invented logos, drifting garment details, or inconsistent faces across outputs.

RAWSHOT also focuses on reproducibility for commerce teams: the same controls and batch rules apply in GUI and REST API. That gives your PDP and ad pipeline a stable creative baseline rather than a new gamble each run.

What labeling and provenance come with the video outputs?

Every output includes C2PA-signed provenance plus multi-layer watermarking and AI labeling cues. This is built into the deliverable so your publishing workflow can stay transparent and audit-ready without manual post-processing.

For compliance-focused teams, it means fewer uncertainty checks during review and approval. You can pair the signed audit trail with your internal QA steps before pushing reels live.

What quality checks should marketing teams run before uploading reels?

Verify garment fidelity (cut, color, pattern, logo, and drape) against your input, confirm the framing and lighting match the ad brief, and review model consistency if you’re comparing SKUs. RAWSHOT’s labeling and watermarking cues help you keep attribution clear for stakeholders.

Teams often run a quick pass for background clarity, readable product details, and correct aspect ratio per placement. After that, they publish knowing each output carries signed provenance and an audit trail.

How does the token pricing work for video clips and revisions?

Video is priced per second, with ~50–60 seconds per generation and tokens that never expire. The app also supports one-click cancel and refunds tokens for failed generations, which keeps iteration costs predictable for ad workflows.

For campaigns with many variants, plan clip length first and then generate batch scenes using the same controls. That reduces waste and helps your team iterate faster while staying within the reel workload economics.

Can we scale production using the API for catalog-scale pipelines?

Yes. RAWSHOT supports REST API for catalog-scale pipelines while keeping the same garment-led controls used in the browser GUI. Teams can batch requests, standardize creative settings, and keep output quality consistent across thousands of SKUs.

Operationally, that means fewer manual exports and fewer “creative drift” surprises between runs. You can integrate generation into your existing catalog refresh schedule while preserving clear provenance and rights framing per output.