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Rawshot.ai

Runway & show · Reels · 4–6s

Direct your runway reels with the AI Fashion Show Video Generator—click-driven, garment-faithful, label-first.

Generate scene-ready show clips by selecting camera, framing, motion, lighting, and wardrobe focus in the browser. Every setting is a click—no prompts to learn, no prompt syntax to debug. Labelled output comes with provenance and clear commercial rights for publishing.

  • ~$0.22 per second of video
  • ~50–60 seconds per generation
  • 9:16 · 1:1 · 16:9
  • 2K and 4K output
  • 150+ visual style presets
  • Tokens never expire

7-day free trial • 50 tokens (10 images) • Cancel anytime

Try it — every setting is a click
9:16 · 720p
1 scenes4s

Block the scene. Zero prompts.

This demo pre-selects a locked camera, studio soft lighting, a clean background, and a short runway-style duration. You only confirm the scene controls and generate the clip—every creative choice stays in the UI. ~4s clip · locked camera

  • 6 clicks · 0 keystrokes
  • app.rawshot.ai / build_scene
Video Builder
app.rawshot.ai / build_scene
Shot count
Framing
Duration (sec)
34s10
Lighting
Background
Resolution
Aspect ratio
Model action
Camera motion
1 scenes · 4s · Static locked
Generate reel

How it works

Click-driven scene building for runway reels

Direct camera motion, framing, model action, and style in the interface—then generate labelled show clips without prompt syntax.

  1. Step 01

    Choose the show scene with clicks

    Select camera, framing, motion, and lighting from the runway-focused controls. Your garment stays the brief—no text input, no prompt rewriting.

  2. Step 02

    Lock style, focus, and composition

    Pick a visual style preset and set product focus for up to four items per composition. Preview the direction, then confirm the scene for generation.

  3. Step 03

    Generate, label, and publish-ready export

    Create the clip and receive labelled output with C2PA-signed provenance and watermarking. Export at the selected resolution and aspect ratio with full commercial rights.

Spec sheet

Proof your show clip stays on-brief

Twelve proof surfaces that cover control, garment fidelity, consistency, provenance, and rights—so your show visuals are publishable on day one.

  1. 01

    No-likeness by design

    Models are synthetic composites built from 28 body attributes with 10+ options each. Accidental real-person likeness is statistically negligible by design, and the platform is transparently labelled.

  2. 02

    Every setting is a click

    Direct the shoot with buttons, sliders, and presets. Camera, angle, distance, frame, model action, facial expression, product focus, background, and visual style are all UI controls—no prompts required.

  3. 03

    Garment fidelity stays faithful

    Cut, colour, pattern, logo, fabric, and drape are represented faithfully. The garment is the brief, so your show visuals match your actual product rather than a generic interpretation.

  4. 04

    Diverse synthetic models

    Select synthetic models with labelled attributes for consistent presentation across campaigns and show formats. The diversity of options supports multiple looks without changing the core character of your brand.

  5. 05

    Consistency across your catalog

    Save a model once and reuse it across your entire SKU set. Your face and body stay stable across clips, so season updates don’t become a new casting decision every time.

  6. 06

    150+ visual style presets

    Runway-ready looks across catalog, lifestyle, editorial, campaign, street, Y2K, vintage, noir, and more. Style presets help you keep the show identity consistent across releases.

  7. 07

    2K/4K resolution and every ratio

    Generate at 2K and 4K with support for every aspect ratio. Use vertical formats for reels and square formats for feed continuity without re-shooting.

  8. 08

    Compliance with provenance

    Outputs include C2PA-signed provenance metadata, visible watermarking, and cryptographic watermarking. The system aligns with EU AI Act Article 50 requirements (effective 2 Aug 2026) and California SB 942.

  9. 09

    Signed audit trail per clip

    Each generation carries a signed audit trail that ties the output to the pipeline. You get traceable production history for review, approval, and archive workflows.

  10. 10

    GUI for shows, REST API for scale

    Use the browser GUI for single scenes and creative direction. For catalog-scale production, use the REST API to run batch pipelines with the same controls and output quality.

  11. 11

    Speed with transparent economics

    Video pricing is per second (~$0.22) with typical generation time around 50–60 seconds for a clip. Tokens never expire, failed generations refund tokens, and you can cancel with one click.

  12. 12

    Full commercial rights, worldwide

    You receive full commercial rights to every output, permanent and worldwide. Labelled provenance and rights framing help teams publish show visuals with clean documentation.

Outputs

Runway-ready clips, catalog-ready controls Labelled and publishable

Explore reel outputs built from the garment itself—consistent faces, controlled camera direction, and provenance that travels with every export.

Runway reel · 9:16
Editorial show clip · 16:9
Close detail · 2:3

Browse 150+ visual styles →

Comparison

RAWSHOT vs category tools vs DIY prompting

Three lenses on every dimension — what you optimize for in RAWSHOT versus typical category tools and blank-box AI workflows.

  1. 01

    Interface

    RAWSHOT

    Click-driven controls for camera, framing, motion, lighting, and style—no text workflow.

    Category tools + DIY

    Shorter controls inside AI tools, often relying on prompt-style setup and limited direction. DIY prompting: Typed prompts and prompt iteration in ChatGPT / Midjourney / generic models.
  2. 02

    Garment fidelity

    RAWSHOT

    Garment-led generation preserves cut, colour, pattern, logo, fabric, and drape.

    Category tools + DIY

    More likely to reshape products to match generic scene descriptions. DIY prompting: Garment drift across variants when the underlying model “fills in” gaps.
  3. 03

    Model consistency

    RAWSHOT

    Save a model once and reuse it across SKUs for stable faces and bodies.

    Category tools + DIY

    Often produces changing faces across outputs, requiring re-casting per shoot. DIY prompting: Inconsistent faces across generations lead to catalog mismatch.
  4. 04

    Provenance + labelling

    RAWSHOT

    C2PA-signed provenance with visible and cryptographic watermarking and AI labelling.

    Category tools + DIY

    Usually lacks C2PA and clear provenance metadata. DIY prompting: Missing provenance metadata and inconsistent labelling for compliance workflows.
  5. 05

    Commercial rights

    RAWSHOT

    Full commercial rights to every output, permanent and worldwide.

    Category tools + DIY

    Rights stories are often unclear or tightly scoped to the tool’s ecosystem. DIY prompting: Unclear rights when generated outputs lack clean documentation.
  6. 06

    Iteration speed per variant

    RAWSHOT

    Generate fast from locked scene controls and presets; reuse the same direction.

    Category tools + DIY

    Iteration depends on rewriting inputs and adjusting for model behavior. DIY prompting: Prompt-engineering overhead slows iteration for every SKU or variant.
  7. 07

    Pricing transparency

    RAWSHOT

    Per-second video pricing, tokens never expire, one-click cancel, failed generations refund.

    Category tools + DIY

    Per-seat pricing, opaque volume tiers, and “contact sales” friction at scale. DIY prompting: Costs vary by provider and usage patterns; refunds and token rules are not explicit.
  8. 08

    Catalog API

    RAWSHOT

    REST API for catalog-scale pipelines using the same controls as the browser GUI.

    Category tools + DIY

    APIs are often limited or require separate workflows without consistent garment fidelity. DIY prompting: DIY pipelines need extensive prompt scaffolding and manual QA to reach consistency.

Prompting does not scale

Stop writing essays. Direct the shoot.

Most AI photo tools start with a blank text box. Rawshot turns the shoot into repeatable controls, so creative teams can produce consistent fashion imagery without prompt syntax or one-off hacks.

Category norm

Manual
Prompt box

Create a premium editorial fashion photograph of a model wearing the exact navy oversized wool coat from SKU-1842, full-body crop, realistic hands, consistent facial identity, clean e-commerce lighting, subtle Paris street background, 85mm lens, no logo distortion, no fabric hallucination, same pose as last campaign, repeatable for all colorways...

Needs prompt engineering
Breaks across SKUs
Hard to repeat

A prompt can describe one image. It cannot become a shared production system for hundreds of products, models, angles and markets.

Rawshot

Clicks

Saved shoot recipe

Apply to 1 SKU or 10,000 via GUI, CSV or REST API.

Scale
Preset-driven shoots anyone can repeat
Same model, pose and styling across a catalog
GUI for teams, API for production volume

Rawshot makes creative direction visible: buttons, presets and sliders instead of hidden prompt craft. The result is easier to teach, faster to approve and built for repeat production.

Use cases

Runway reels for teams that can’t reshoot every drop

Operator archetypes and how click-directed, garment-first output fits the way they actually work.

  1. 01

    Boutique brand ops

    Generate runway reels for seasonal product updates without booking studio days or managing samples.

    Confidence · high

  2. 02

    Indie designers on pre-orders

    Publish look-ready show clips for crowdfunding campaigns with the same garment-led direction across variants.

    Confidence · high

  3. 03

    DTC marketing editors

    Create vertical reels for social and landing pages with consistent styling and controlled lighting.

    Confidence · high

  4. 04

    Catalog production managers

    Run REST API batches for thousands of SKUs while reusing the same model for stable faces.

    Confidence · high

  5. 05

    Adaptive fashion lines

    Produce labelled, garment-faithful show clips that match product specifications for online presentation.

    Confidence · high

  6. 06

    Lingerie and intimates DTC

    Generate close detail reels with product focus while maintaining accurate cut, color, and fabric appearance.

    Confidence · high

  7. 07

    Resale and vintage sellers

    Build consistent show-style visuals for listings when you can’t reshoot every item in a studio.

    Confidence · high

  8. 08

    Factory-direct manufacturers

    Deliver brand-ready show clips for wholesale partners with predictable model consistency across shipments.

    Confidence · high

  9. 09

    Marketplace catalog teams

    Create compliant, exportable reels with clear provenance and audit trail for platform publishing.

    Confidence · high

  10. 10

    Students and creators

    Learn visual direction through presets and UI controls, producing publishable show clips without prompt overhead.

    Confidence · high

  11. 11

    Influencer-style campaign producers

    Maintain a consistent brand look across reels by locking camera direction, framing, and style presets.

    Confidence · high

  12. 12

    Studio teams without studio time

    Use a browser GUI workflow to generate runway visuals quickly when booking time and budgets are tight.

    Confidence · high

— Principle

Honest is better than perfect.

Your runway output carries C2PA-signed provenance, visible watermarking, and cryptographic watermarking—so compliance is part of the export, not a later scramble. EU-hosted pipelines and alignment with EU AI Act Article 50 and California SB 942 help teams publish confidently with labelled AI context.

RAWSHOT · Editorial

Rights & provenance

Full commercial rights. Forever.

  • C2PA-signed on every image — EU AI Act Article 50 compliant
  • 28-attribute synthetic models — real-person likeness statistically impossible
  • Full commercial rights to every generation — no recurring licensing fees
  • Tokens never expire · One-click cancel · Transparent pricing

EU AI Act

C2PA

Commercial use

Pricing

~$0.22 per second of video.

~50–60 seconds per generation. Tokens never expire. Cancel in one click.

  • 01Video uses more tokens per second than stills — longer clips cost more.
  • 02The cancel button is on the pricing page.
  • 03No per-seat gates. No 'contact sales' walls for core features.
  • 04Failed generations refund their tokens.

FAQ

Practical answers on control, rights, pricing, scale, and compliant publishing.

Do I need to write prompts to use RAWSHOT?

Never—you direct every output with sliders, presets, and clicks on the garment, not typed prompts. That UI control is consistent across GUI and REST API payloads, which is why ecommerce teams onboard buyers without rewriting creative briefs as chat threads.

For catalog teams, reliability matters more than model cleverness; RAWSHOT keeps tokens, timings, refund rules, commercial rights framing, provenance signalling, watermarking cues, REST surface, and SKU-scale batch patterns explicit so operations can rehearse PDP launches without hallucinated garment inventions.

What does a runway-style video deliver for ecommerce teams—beyond a generic “promo clip”?

A runway-style clip delivers show-ready direction while staying faithful to your actual product—cut, color, pattern, and drape remain garment-led. That means marketing and merch teams can publish consistent visuals for new drops without waiting for studio schedules or sampling cycles.

In RAWSHOT you choose camera motion, framing, lighting, background, and style presets, then generate a reel at the exact aspect ratio you need. The output ships with C2PA-signed provenance and watermarking cues so your publish checklist stays straightforward.

Why skip reshooting every SKU for season updates when we already have campaign footage?

Because reshooting is still a logistics problem—time, samples, and cost scale with every SKU change. When your catalog updates weekly or monthly, the only sustainable path is a workflow that keeps creative direction stable while swapping garments.

RAWSHOT lets you reuse saved model settings and generate new clips with consistent faces and controlled lighting. With per-generation pricing and explicit token rules, teams can plan production around actual clip seconds rather than studio days.

How do we turn flat garments into show clips for vertical reels without any text-based workflow?

You build the scene with controls: select framing, camera motion, model action, lighting, background, and a visual style preset. RAWSHOT keeps those decisions inside the interface, so you can direct the shoot like a production tool instead of relying on text generation.

This workflow also makes approvals faster—creative direction is visible in the UI, and the garment remains the brief. When you export, the clip includes labelled provenance and signed audit trail per output for review and publishing.

How does garment-led control beat prompt roulette for fashion PDP videos and product pages?

Prompt roulette creates inconsistency: small wording changes can shift composition, brand details, or even garment appearance. Garment-led control anchors the creative to your real product so each variant stays on-brief.

With RAWSHOT, you adjust the shot through UI controls and presets, then generate repeatable outputs for SKU collections. That approach also supports a stable catalog workflow with a REST API for batch production and model consistency across SKUs.

Are the video outputs labelled and provenance-backed enough for our compliance workflow?

Yes. RAWSHOT outputs include C2PA-signed provenance metadata, visible watermarking, and cryptographic watermarking, plus AI labelling so provenance is carried with the file.

That matters for fashion teams because compliance review usually needs more than “what it looks like.” The signed audit trail per generation helps you keep an internal record of what was produced and why, while alignment with EU AI Act Article 50 and California SB 942 supports publication confidence.

What quality checks should we run before we publish runway clips to social and marketplaces?

Do a quick garment fidelity check (cut, color, pattern, logo, fabric drape) and confirm the framing matches the platform. Next, verify the watermarking and labelling appear as expected, and review the signed audit trail metadata for your internal recordkeeping.

Because the scene is built from the UI controls, you can re-run with the same direction when approvals request changes. That avoids re-explaining a prompt or re-creating a “close enough” look from scratch.

How do token pricing and generation time work for reel workloads—what should we budget per video?

Video pricing is per second (~$0.22), and typical generations take around 50–60 seconds for a clip. Tokens never expire, and failed generations refund tokens, so budget planning stays predictable for production runs.

For teams, this is easier than seat-based or opaque volume pricing because you can map creative tasks directly to clip duration. You can also cancel in one click from the pricing page if you pause production.

Can we integrate this into our existing catalog workflow with a REST API for batch production?

Yes. RAWSHOT provides a REST API designed for catalog-scale pipelines, while the browser GUI supports single-scene creative direction. Both surfaces use the same garment-faithful control model, so teams can iterate in the UI and then scale through API requests.

That lets you keep review, approvals, and exports consistent across thousands of SKUs. The signed audit trail and labelled provenance travel with the output, which reduces compliance rework when clips move from drafts to production.

If we already have a team that approves campaign visuals, how do we scale from a single reel to thousands of variants?

Scale by locking direction in the interface and then using saved model reuse for stable faces across SKUs. For high-volume catalogs, run batch generation through the REST API so each variant follows the same shot logic.

In practice, you assign your approvals once per direction, then let the pipeline generate per SKU with consistent composition and labelled outputs. Your team stays focused on merchandising and brand standards rather than prompt editing or re-casting for every update.