Next live webinar: See Rawshot in Action: Live AI Fashion Photoshoot Demo
Rawshot.ai

Product video · 9:16 · 4–6s

Direct your next drop with the AI Watch Video Generator, click by click.

Generate on-model fashion reels with garment-led controls—camera motion, framing, action, lighting, and background—set from buttons and presets. No studio days. No samples shipped. No prompting; you direct the scene and press generate.

  • ~$0.22 per second of video
  • ~50–60 seconds per generation
  • 150+ visual styles
  • 2K and 4K ready
  • C2PA-signed provenance
  • Full commercial rights, permanent, worldwide

7-day free trial • 50 tokens (10 images) • Cancel anytime

Try it — every setting is a click
9:16 · 720p
1 scenes4s

Block the scene. Zero prompts.

You select camera motion, framing, lighting, and the model action from fixed options. The scene is locked to your garment settings, then the reel generates with a consistent, labeled output. ~4s clip · locked camera

  • 6 clicks · 0 keystrokes
  • app.rawshot.ai / build_scene
Video Builder
app.rawshot.ai / build_scene
Shot count
Framing
Duration (sec)
34s10
Lighting
Background
Resolution
Aspect ratio
Model action
Camera motion
1 scenes · 4s · Static locked
Generate reel

How it works

Build fashion reels with garment-led scene controls

Set motion, framing, lighting, and action via buttons and presets, then generate reels with labeled provenance for commerce workflows.

  1. Step 01

    Click the controls for your reel

    Pick camera motion, framing, lighting, background, and model action from fixed options. Every creative decision is a UI control—no text field.

  2. Step 02

    Lock the garment as the brief

    Your garment settings drive cut, colour, pattern, logo, fabric, drape, and proportion. The output stays faithful to the product you’re selling.

  3. Step 03

    Generate, then publish with provenance

    Each reel comes with C2PA-signed provenance metadata plus visible and cryptographic watermarking cues. Cancel in one click, and failed generations refund tokens.

Spec sheet

Proof that your garment leads the reel

Twelve proof surfaces show what stays consistent: controls, fidelity, provenance, scale, and commercial rights.

  1. 01

    No-likeness by design

    RAWSHOT models are built from synthetic body attributes (28 × 10+ options each). Accidental real-person likeness is statistically negligible by design, and outputs are transparently labelled.

  2. 02

    Click-driven, zero prompting

    Camera, angle, distance, frame, facial expression, light, background, and product focus are UI controls. You direct the scene with clicks and sliders, not a text box.

  3. 03

    Garment fidelity stays faithful

    Cut, colour, pattern, logo placement, fabric look, and drape are represented to match the real garment. The garment is the brief, not a suggestion.

  4. 04

    Synthetic model diversity

    Outputs use diverse synthetic models and are clearly labelled. Your reels can match audience and channel needs without relying on one single look.

  5. 05

    SKU consistency across outputs

    Save the model once and reuse it across your catalog. Same face, same body, and the same presentation style helps avoid drift between releases.

  6. 06

    150+ visual styles for motion

    Switch between catalog, lifestyle, editorial, campaign, street, Y2K, vintage, noir, and more. Keep brand tone consistent across every reel series.

  7. 07

    2K/4K ready, every ratio

    Generate in high detail with support for multiple aspect ratios. Your reel framing stays appropriate for 9:16, 1:1, and 16:9 placements.

  8. 08

    Compliance you can audit

    Every output includes C2PA-signed provenance metadata and watermarks. EU AI Act Article 50 and California SB 942 compliance are supported for labeled outputs.

  9. 09

    Signed audit trail per image

    A signed audit trail is attached to each output. Teams can verify what was generated and when as part of publishing QA.

  10. 10

    GUI for shoots, REST API for scale

    Use the browser GUI for single reels, then switch to REST API for catalog-scale pipelines. Same engine, consistent outputs, and batch workflows.

  11. 11

    Speed with clear token economics

    Stills and video have transparent per-work pricing. Video uses more tokens per second than stills, and tokens never expire; failed generations refund tokens.

  12. 12

    Full commercial rights, worldwide

    Full commercial rights to every output are included—permanent and worldwide. No extra rights negotiations for publishing across channels.

Outputs

Try a reel direction in seconds Click. Adjust. Generate.

Preview how a motion scene locks to your garment settings while keeping provenance and rights clean for commerce publishing.

Reel · 9:16 vertical
Reel · editorial lighting
Reel · studio black background

Browse 150+ visual styles →

Comparison

RAWSHOT vs category tools vs DIY prompting

Three lenses on every dimension — what you optimize for in RAWSHOT versus typical category tools and blank-box AI workflows.

  1. 01

    Interface

    RAWSHOT

    Click-driven controls for motion, framing, lighting, and scene.

    Category tools + DIY

    Prompt-first tools with fewer, weaker controls and manual cleanup. DIY prompting: Typed prompts with prompt syntax overhead and inconsistent outputs.
  2. 02

    Garment fidelity

    RAWSHOT

    Garment-led generation keeps cut, colour, pattern, and drape faithful.

    Category tools + DIY

    Models often reinterpret the product to match wording rather than the garment. DIY prompting: Garment drift: the product mutates between outputs across variants.
  3. 03

    Model consistency across SKUs

    RAWSHOT

    Save the model and keep the same face/body across your catalog.

    Category tools + DIY

    Faces can shift between generations, breaking catalog uniformity. DIY prompting: Inconsistent faces across outputs makes SKU series look mismatched.
  4. 04

    Provenance + labelling

    RAWSHOT

    C2PA-signed provenance plus visible and cryptographic watermarking cues.

    Category tools + DIY

    No standardized provenance story and no consistent audit artifacts. DIY prompting: Missing provenance metadata and unclear labelling for publishing teams.
  5. 05

    Commercial rights

    RAWSHOT

    Full commercial rights to every output, permanent and worldwide.

    Category tools + DIY

    Rights can be unclear or gated by platform terms and workflows. DIY prompting: Unclear rights and no clean commercial-rights narrative for assets.
  6. 06

    Iteration speed per variant

    RAWSHOT

    Run variants with the same UI controls and predictable settings.

    Category tools + DIY

    Iteration is harder when controls don’t map cleanly to product changes. DIY prompting: Prompt roulette slows iteration as you re-run experiments and fix drift.
  7. 07

    Pricing transparency

    RAWSHOT

    Per-image/per-second/per-model token economics with refunds on failures.

    Category tools + DIY

    Per-seat pricing and volume tiers can punish growth or pipelines. DIY prompting: Token spend rises unpredictably with repeated re-generations.

Prompting does not scale

Stop writing essays. Direct the shoot.

Most AI photo tools start with a blank text box. Rawshot turns the shoot into repeatable controls, so creative teams can produce consistent fashion imagery without prompt syntax or one-off hacks.

Category norm

Manual
Prompt box

Create a premium editorial fashion photograph of a model wearing the exact navy oversized wool coat from SKU-1842, full-body crop, realistic hands, consistent facial identity, clean e-commerce lighting, subtle Paris street background, 85mm lens, no logo distortion, no fabric hallucination, same pose as last campaign, repeatable for all colorways...

Needs prompt engineering
Breaks across SKUs
Hard to repeat

A prompt can describe one image. It cannot become a shared production system for hundreds of products, models, angles and markets.

Rawshot

Clicks

Saved shoot recipe

Apply to 1 SKU or 10,000 via GUI, CSV or REST API.

Scale
Preset-driven shoots anyone can repeat
Same model, pose and styling across a catalog
GUI for teams, API for production volume

Rawshot makes creative direction visible: buttons, presets and sliders instead of hidden prompt craft. The result is easier to teach, faster to approve and built for repeat production.

Use cases

Reel workflows for brands that ship fast

Operator archetypes and how click-directed, garment-first output fits the way they actually work.

  1. 01

    Campaign creative lead

    Direct a 9:16 campaign reel with editorial lighting and motion cues, then publish with provenance for approvals.

    Confidence · high

  2. 02

    Ecommerce merchandising buyer

    Generate on-model reels for PDP variants and seasonal refreshes without re-shooting or samples shipment.

    Confidence · high

  3. 03

    Indie designer launching a new collection

    Pick style presets and backgrounds from the UI, then produce consistent motion assets per look in-browser.

    Confidence · high

  4. 04

    Adaptive fashion studio

    Create accessible, repeatable reels with diverse synthetic models while keeping the garment faithful to the product brief.

    Confidence · high

  5. 05

    Lingerie DTC marketing team

    Produce consistent reels across aspect ratios using controlled framing and lighting presets without relying on real-person availability.

    Confidence · high

  6. 06

    Resale and vintage curator

    Generate motion assets that keep garment details aligned to what you sell, with labeled provenance for marketplaces.

    Confidence · high

  7. 07

    Factory-direct manufacturer catalog team

    Run a nightly pipeline for many SKUs through the REST API while keeping the same presentation model across the set.

    Confidence · high

  8. 08

    Marketplace seller with many brands

    Switch garment-led scenes per SKU series and maintain consistent output quality across seller listings.

    Confidence · high

  9. 09

    Influencer-brand manager

    Export platform-ready reels with matching framing and style presets so the brand face stays consistent across posts.

    Confidence · high

  10. 10

    Editorial visual producer

    Set dramatic or noir styles, lock camera motion, and generate story-driven clips without prompt-based variance.

    Confidence · high

  11. 11

    Student fashion entrepreneur

    Learn a real application workflow: click controls, generate reels, and publish with clear rights and auditability.

    Confidence · high

  12. 12

    On-demand label running weekly drops

    Iterate quickly on reel variants—camera motion, lighting, and action—while keeping the garment as the brief.

    Confidence · high

— Principle

Honest is better than perfect.

For fashion teams publishing motion assets, RAWSHOT attaches C2PA-signed provenance metadata and watermarks so outputs are labelled for downstream trust. This supports compliance expectations under EU AI Act Article 50 and California SB 942, with an audit trail per output that helps QA and approvals.

RAWSHOT · Editorial

Rights & provenance

Full commercial rights. Forever.

  • C2PA-signed on every image — EU AI Act Article 50 compliant
  • 28-attribute synthetic models — real-person likeness statistically impossible
  • Full commercial rights to every generation — no recurring licensing fees
  • Tokens never expire · One-click cancel · Transparent pricing

EU AI Act

C2PA

Commercial use

Pricing

~$0.22 per second of video.

~50–60 seconds per generation. Tokens never expire. Cancel in one click.

  • 01Video uses more tokens per second than stills — longer clips cost more.
  • 02The cancel button is on the pricing page.
  • 03No per-seat gates. No 'contact sales' walls for core features.
  • 04Failed generations refund their tokens.

FAQ

Practical answers on control, rights, pricing, scale, and compliant publishing.

Do I need to write prompts to use RAWSHOT?

Never—you direct every output with sliders, presets, and clicks on the garment, not typed prompts. That UI control is consistent across GUI and REST API payloads, which is why ecommerce teams onboard buyers without rewriting creative briefs as chat threads.

For catalog teams, reliability matters more than model cleverness; RAWSHOT keeps tokens, timings, refund rules, commercial rights framing, provenance signalling, watermarking cues, REST surface, and SKU-scale batch patterns explicit so operations can rehearse PDP launches without hallucinated garment inventions.

What does AI-assisted fashion video change for SKU-scale catalogs?

It changes who can produce on-model reels at catalog scale. Instead of coordinating studio time for every seasonal variant, you generate motion scenes from garment-led controls and keep output structure consistent across SKUs.

With RAWSHOT, the reel direction is built from fixed UI options—camera motion, framing, lighting, and background—so iteration stays predictable. Each output includes C2PA-signed provenance metadata plus visible and cryptographic watermarking cues, which helps publishing QA and approvals.

Why skip reshooting every SKU for campaign updates?

Because motion assets are rarely “one and done.” Campaign refreshes and PDP updates happen continuously, and reshoots create recurring delays, sample logistics, and inconsistent presentation between sets.

RAWSHOT lets you keep the same presentation model and visual direction while swapping garment choices. You can generate reels with 2K/4K-ready output and publish with clear commercial rights and a signed audit trail per image.

How do we turn garments into catalogue-ready reels without prompting?

You start by selecting reel settings as UI controls—camera motion, model action, framing, lighting, and background—then generate. Your garment settings remain the brief, so cut, colour, pattern, logo, fabric look, and drape guide the result.

That workflow avoids prompt-based drift. It also keeps your controls reproducible across a single shoot in the browser GUI and a batch pipeline through the REST API for scale.

Why does garment-led control beat prompt roulette for fashion PDPs?

Prompt roulette can’t guarantee that the garment stays the same from one generation to the next. You often end up repairing drift, fixing invented logo details, or reworking framing until it matches the product you’re selling.

RAWSHOT’s garment-led scene builder ties visual output to the real garment parameters and your chosen controls, reducing variant churn. Outputs also come with provenance metadata and labelling cues plus watermarking, so teams can move faster with fewer publishing surprises.

Do RAWSHOT outputs include provenance and labelled AI disclosure for publishing?

Yes. RAWSHOT outputs carry C2PA-signed provenance metadata and watermarking cues that help downstream teams understand what they’re publishing.

That labelled, auditable approach supports EU AI Act Article 50 and California SB 942 expectations. In practice, it gives your QA and legal workflows a consistent, verifiable paper trail per image rather than an unclear asset origin.

What quality checks should we run before posting reels?

Run checks focused on commerce-critical fidelity. Verify garment details (cut, colour, pattern, logo placement, and drape), confirm your chosen framing and lighting look correct for the target channel, and make sure the output’s provenance metadata matches your internal review needs.

Because the reel settings are selected via fixed controls, you can reproduce direction for approvals and resubmissions. Also confirm watermarking cues are present for your brand’s publication standards before you schedule releases.

How does token pricing work for reels versus stills?

Video pricing is per second of video and video consumes more tokens per second than stills. The reel workflow typically lands around the same generation window, and tokens never expire.

If a generation fails, RAWSHOT refunds tokens for that attempt. The pricing page also includes a one-click cancel flow, so cost controls stay straightforward for teams running frequent variant tests.

Can we integrate RAWSHOT into an existing Shopify or batch pipeline?

You can integrate for catalog-scale workflows using RAWSHOT’s REST API. Generate reels in batches while keeping consistent presentation settings and garment-led fidelity.

That helps when you run many SKUs nightly and need predictable mapping from your product data to reel outputs. It also keeps a signed audit trail per output, which supports publishing operations that require traceability.

How do teams scale production from a single browser shoot to many SKUs?

Start with the browser GUI for one or two hero looks, then scale the same direction through the REST API for the rest of the catalog. Because the controls are structured and repeatable, your reels stay consistent across large runs.

Operationally, you can assign roles by task: creative teams direct motion and visual styles in the GUI, then pipeline teams trigger catalog batch jobs for each SKU set. The result is faster throughput with consistent outputs and clear provenance plus watermarking cues per reel.