Campaigns
Seasonal fashion campaign
Fresh hero imagery carries the next launch window.
Marketing managers use a seasonal fashion campaign when last season’s imagery is still carrying the calendar. Fresh hero stills, social formats, paid variants, and short clips are needed for the next launch window.
7-day free trial • 50 tokens (10 images) • Cancel anytime
A 2K image in roughly 35 seconds · AI-labelled with C2PA content credentials
Showing 9 of 496, shot in RAWSHOT
Use cases
When a new season needs fresh campaign imagery.
Seasonal Launch Heroes
The situation
A new seasonal launch needs fresh hero imagery for the campaign.
With RAWSHOT
Set the model, frame, pose, expression, background, and light direction for the launch story. You get approved on-model hero stills with a clear seasonal treatment ready for campaign placements.
Holiday Product Refresh
The situation
A holiday campaign needs updated on-model stills instead of last season’s assets.
With RAWSHOT
Choose a recognisable model, direct the pose and expression, and select the product and composition. You get refreshed stills for holiday landing pages, social posts, and paid placements.
Black Friday Variants
The situation
A Black Friday section needs matching product-led images and short motion variations.
With RAWSHOT
Set the product-led frame and campaign light, with format variants based on the finished composition. You get matching stills and short clips for paid-social tests and promotional placements.
Cross-Channel Campaign Set
The situation
A November or December campaign needs one connected asset set across social and paid placements.
With RAWSHOT
Keep the model, product presentation, pose, and light direction aligned with composition changes for each placement. You get a connected set for feeds, stories, ads, and campaign pages.
What you get
Build hero stills, channel formats and short campaign clips.
A seasonal campaign asset set built around your real products, with approved on-model hero stills, channel-ready formats, and short clips for reels, stories, and ads. The same composition logic keeps the set recognisable across campaign placements.
Approved hero stills
Build on-model campaign images around the real product, selected model, pose, expression, frame, view, background, and light direction.
Channel-ready formats
Prepare seasonal product imagery for social and paid placements by changing the composition format while preserving the decisions that define the campaign.
Short campaign clips
Turn finished stills into brief motion variations for reels, stories, and ads, with movement suited to the selected frame.
Publishing review
Review each generated variant for product presentation, hands, hardware, and other fine details for campaign approval.
Direct the shoot
Set frame, view, pose and light for each placement.
Image frame
15
Pose
22 poses on this frame
Camera view
4
Format
9
Pose style
4
Facial expression
10
Photography direction
4
Create photoshoot
Step 7 of 7 · Composition
Product
Your product
Model
From the library
Composition
Full Body · Front View · Catalog pose · Neutral
Delivery
2K · 1:1
Light
Studio Cutout
Total cost
5 tokens
AI fashion models
Choose a product wearer from 1,197 library models.
1,197 licence-free adult models across ages and body types. Or build a private model from visible attributes.
Female · 23
Male · 22
Male · 23
Male · 25
Female · 22
Male · 32
Female · 41
Female · 18
Female · 31
Female · 19
Female · 20
Female · 20
Showing 12 of 1,197
Cast your modelRawshot Features
Shape product, light and composition choices for each placement.
Fashion model poses
Direct the model’s stance and expression so new seasonal imagery has a clear editorial presence for the campaign launch.
22 poses on a full-body shot · 104 in total
See the feature →Photography direction
Give seasonal hero pieces a stronger light treatment while keeping the campaign’s visual choices visible and controllable.
4 named choices that set mood and shadow the same way across a shoot.
See the feature →AI model generator
Keep a recognisable synthetic adult model across campaign stills so product variants feel connected across launch and paid placements.
Library filters plus private model building for consistent identity across the set.
See the feature →AI image to image generator
Create product or format variants with the composition intact, helping seasonal placements stay coherent across social and paid channels.
Change one decision and keep the rest of the composition stable.
See the feature →AI image to video generator
17 model actions on a full-body shot · 132 in total
AI makeup generator
Branch-aware named options applied without altering casting or scene setup.
AI outfit generator
Combine the main piece with neutral supporting items in one coherent frame.
AI photo background generator
Swap scene context while keeping model, product, and framing stable.
AI suggestions
Preselected control values you can always override in the same configurator.
Garment styling
Choose how the garment is worn and keep brand presentation consistent.
Inspiration gallery
Load editable finished looks as fast starting points for new shoots.
Product import and handling
Start from your real item and keep product fidelity while building the scene.
Gallery
Shot in RAWSHOT, campaign looks stay connected.
Explore seasonal campaign directions for hero stills, product variants, social placements, and short promotional clips.
Showing 24 of 496
Consistency
Change one choice while the campaign composition holds.
Seasonal campaigns need recognition across placements, not a collection of unrelated images. Keep the model, product presentation, pose, frame, and light direction aligned with product or format changes for each placement. Review every generated variant for publishing, especially hands and hardware.
You change one
- Frame
- Pose
- Camera view
- Model
The rest holds
Model identity
Campaign variants retain the selected model in the composition.
Light direction
The chosen photography direction keeps the seasonal treatment visible across related stills.
Product presentation
Changing one element does not rebuild every other composition decision.
Who it's for
Is RAWSHOT right for campaigns without measured fit?
A good fit
This fits recurring campaign work when you need connected on-model imagery for each season, holiday window, or promotional launch.
Work it handles well
- You can direct recurring seasonal imagery from visible choices.
- You can keep campaign compositions connected across placements.
- You can review every variant for publishing.
Outside this scope
It is less suitable when you need free-form lighting, measured fit, or extensive editing of one image through repeated revisions.
Where this stops
- You cannot specify a custom lighting rig.
- You cannot measure garment fit on the model.
- You need to review fine details in every generated variant.
Rights
You own every image. Every image says what it is.
Yours
- Full commercial rights to every image, permanently.
- No recurring licence fees on any model in the library.
- Every model is a synthetic composite, so there is no real-person likeness.
Labelled
- C2PA content credentials on every image.
- AI-labelled output, meeting EU AI Act Article 50.
EU-hosted, GDPR-compliant handling.
- EU AI Act Article 50
- C2PA
- Full commercial rights
- GDPR
- EU-hosted
Questions
Before your first campaign launch.
Can RAWSHOT create a campaign asset set from real products for seasonal launches?
RAWSHOT can create a campaign asset set from real products for seasonal launches, holiday windows, and promotional drops. You direct the model, outfit, pose, expression, background, frame, and light direction around the product you need to feature. The result can include approved on-model hero stills, channel-ready compositions, and short clips for reels, stories, and ads. Connected composition choices help the campaign remain recognisable across placements while you review each variant for publishing.
Which jobs and channels suit a campaign built for seasonal launches and paid social?
Seasonal launch heroes, holiday product refreshes, promotional ads, social posts, reels, stories, landing pages, and paid placements suit a campaign asset set. You can use it when a new collection or promotional window needs fresh on-model imagery connected across channels. Product-led stills and short motion variations support launch storytelling, campaign pages, and paid-social testing while keeping the selected model, product presentation, and seasonal treatment aligned.
Which crops and aspect ratios work for a campaign across feeds, stories, reels, and ads?
4:5 feed crops, 9:16 story and reel frames, and wider campaign compositions work across feeds, stories, reels, ads, and landing pages. You can change the composition format while preserving the model, product presentation, pose, and light direction that define the campaign. Select the frame and camera view for each placement, then review the resulting stills and clips to confirm that the product remains clear and the visual treatment stays connected.
What do I need to start a RAWSHOT campaign from real products?
You need a clear product photo, flat-lay, mockup, or technical sketch, plus a direction for the model, outfit, pose, expression, frame, background, and light. RAWSHOT uses those inputs to build campaign imagery around your real product. Choose the seasonal treatment and intended channels, then review generated variants for product presentation, hands, hardware, and other fine details before approving the asset set.
How does RAWSHOT compare with a studio shoot for a campaign asset set?
RAWSHOT gives you directed campaign imagery from product inputs, while a studio shoot gives you physical control of the set, lighting rig, model, and capture process. You can define visible choices for the model, styling, pose, frame, background, and light direction in RAWSHOT, then review each generated variant. A studio shoot remains useful when you need measured fit, custom lighting hardware, or hands-on production control.
How can RAWSHOT keep campaign variants consistent across seasonal placements?
RAWSHOT keeps campaign variants connected by carrying the selected model, product presentation, pose, frame, and light direction through related compositions. You can change the product view or placement format without rebuilding every other visual decision. This supports recognisable seasonal imagery across feeds, stories, ads, and campaign pages, while you review each variant for garment detail, hands, hardware, and publishing suitability.
What can't RAWSHOT do for a campaign when lighting control and measured fit matter?
RAWSHOT cannot provide a custom lighting rig, measured garment fit, or guaranteed correction through repeated revisions of one image. You need to direct the available model, styling, frame, pose, background, and light choices rather than specify a physical set. Each variant is a new generation, so review hands, hardware, product presentation, and fine details before using campaign imagery in a live placement.
What usage rights apply when you publish RAWSHOT campaign imagery across launch and advertising channels?
You get full commercial rights to every image, permanently, with no recurring licence fee. Every image carries C2PA content credentials and is labelled as AI-generated.
Get started
Bring your real products into the campaign.
Start with a 7-day free trial including 50 tokens, then move to the plan that matches your production volume.