Key Insights
Essential data points from our research
The global jacket and coat market was valued at $94.5 billion in 2022
The jacket industry is expected to grow at a CAGR of 4.3% from 2023 to 2030
North America accounted for over 30% of the jacket market revenue in 2022
Online jacket sales increased by 18% year-over-year in 2022
65% of consumers consider sustainability when purchasing jackets
The average retail price of a winter jacket in the US is $120
Fast fashion brands account for 45% of jackets sold globally
Men's jackets represent 55% of global jacket sales
The Asia-Pacific region is projected to be the fastest-growing jacket market through 2030
Patagonia saw a 25% increase in jacket sales after highlighting environmental practices
59% of consumers say durability is the top factor when choosing a jacket
The demand for waterproof jackets grew by 12% in 2022
The US imported $4.3 billion worth of jackets in 2022
Consumer Preferences and Behavior
- 65% of consumers consider sustainability when purchasing jackets
- The average retail price of a winter jacket in the US is $120
- Men's jackets represent 55% of global jacket sales
- 59% of consumers say durability is the top factor when choosing a jacket
- 34% of millennials own more than five jackets
- 49% of jacket buyers prefer shopping in physical retail stores
- Printed graphics on jackets increased in popularity by 19% year-over-year
- 55% of consumers own at least one puffer jacket
- 87% of buyers said fit was extremely important in their jacket purchase decision
- Jacket returns due to incorrect sizing account for 28% of all apparel returns
- 22% of customers report buying jackets during end-of-season sales
- 16% of jackets purchased in the U.S. are returned within 30 days
- Branded jackets sell for an average of 2.5 times more than non-branded
- 38% of consumers say celebrity endorsements influence their jacket purchases
- Jackets make up 15% of total outerwear category sales
- 26% of consumers regularly buy jackets as gifts
- 68% of consumers are willing to pay more for jackets made from ethically sourced materials
- 35% of online jacket buyers prefer brands that offer free returns
- Jackets with UV protection features saw a 9% increase in demand
- The median purchase frequency for jackets is once every 22 months
- Influencer marketing drove 31% of jacket brand awareness in 2023
- Jackets account for 20% of winter apparel spending
- 29% of Gen Z consumers buy jackets based on TikTok trends
- Jacket color trends show earth tones accounting for 33% of sales
- 61% of outerwear shoppers consider climate adaptability in jackets
- 72% of European consumers expect brands to disclose verifiable jacket supply chains
- Red is among the top three jacket colors preferred globally
- 52% of consumers seek jackets with multi-functionality (e.g., reversible, packable)
- 19% of jacket buyers will pay a premium for limited edition designs
- 48% of consumers consider water resistance more important than warmth in jackets
- Jacket demand spikes in October and November by nearly 40%
- Adjustable hoods are a preferred feature in 62% of high-end jackets
- 25% of consumers engage in jacket upcycling or DIY alterations
Interpretation
In a world where jackets must be stylish enough for TikTok, sustainable enough for conscience, durable enough for the long haul, and still fit like a warm hug, the modern consumer expects outerwear to weather not just the elements, but every element of 21st-century values.
Market Size and Growth Trends
- The global jacket and coat market was valued at $94.5 billion in 2022
- The jacket industry is expected to grow at a CAGR of 4.3% from 2023 to 2030
- Online jacket sales increased by 18% year-over-year in 2022
- Fast fashion brands account for 45% of jackets sold globally
- The demand for waterproof jackets grew by 12% in 2022
- The US imported $4.3 billion worth of jackets in 2022
- Luxury jacket segments saw a 7% rise in sales in 2023
- The resale market for jackets grew 40% in 2022
- The global leather jacket segment was valued at $10.5 billion in 2022
- The U.S. jacket market size was approximately $24 billion in 2022
- Women’s jacket sector experienced 5.8% CAGR from 2018 to 2023
- The market size for children’s jackets reached $6.8 billion in 2022
- Windproof jackets saw a 11% demand increase in 2023
- Denim jackets account for 9% of the global jacket market
- Faux fur jacket sales increased 13% in 2022
- Seasonal jackets, such as raincoats, represent 18% of market share
- The men's bomber jacket segment grew by 14% in 2023
- The global trench coat market reached $3.4 billion in 2022
- Online-exclusive jacket brands grew 23% in revenue in 2022
- Plus-size jacket sales increased by 10.4% in 2022
- Outdoor performance jackets saw a 15% increase in global sales
- Secondhand jacket market projected to reach $12 billion by 2025
- The hooded jacket category saw a 20% sales increase in 2023
- Jackets with detachable liners increased in sales by 16%
- Japan’s jacket market reached $9.2 billion in 2022
- Smart jackets market expected to hit $5 billion by 2026
- Jackets made of hemp fabrics are growing at a CAGR of 8.1%
- The parka jacket segment controls 20% of the winter outerwear market
- Limited-edition jacket collaborations double in launch numbers year-over-year
Interpretation
As consumers layer up with preference, purpose, and personality, the $94.5 billion global jacket industry proves that outerwear is no longer just about staying warm—it's a fast-evolving fusion of fashion, function, and future-ready innovation tailored for every body and season.
Product Features and Innovations
- 41% of jackets sold globally are made from synthetic fibers
- The average lifespan of a high-quality jacket is 7 years
- 46% of jackets sold in Europe are made of wool blends
- 44% of jackets manufactured include RFID-enabled tags for inventory
Interpretation
In a world where nearly half our jackets are either smart-tagged or spun from synthetics, and wool still warms European shoulders, the true luxury may just be a coat that outlasts a presidential term.
Regional Market Insights
- North America accounted for over 30% of the jacket market revenue in 2022
- The Asia-Pacific region is projected to be the fastest-growing jacket market through 2030
- North Face is the leading brand in the US outdoor jacket segment, with 21% market share
- 74% of jacket manufacturers source materials from Asia
- 63% of jacket production takes place in China and Bangladesh
Interpretation
While North America currently zips up the largest share of jacket sales and The North Face leads the U.S. pack, the real heat is coming from Asia—where most jackets are made, most materials are sourced, and future market growth is forecast to be anything but lukewarm.
Sustainability and Environmental Impact
- Patagonia saw a 25% increase in jacket sales after highlighting environmental practices
- Recycled polyester is used in 27% of jackets globally
- The average carbon footprint of a jacket production is 11.4 kg CO2e
- Jackets made using 3D knitting tech save up to 33% material waste
- 83% of brands plan to increase eco-friendly jacket offerings
- CO2 offset programs are adopted by 36% of jacket brands
Interpretation
As consumers zip up their ethics with style, the jacket industry is shedding its wasteful past—stitch by sustainable stitch—proving that green is the new black.
