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Fashion · Report

Australian Fashion Industry Statistics

Australia’s $35 billion fashion industry thrives, employs 111,000, faces imports, sustainability.

From a $35 billion-a-year powerhouse to a retail boom that’s shifting online and pushing sustainability, Australia’s fashion industry is bigger than you think, spanning $12.4 billion of clothing manufacturing, $29.0 billion in clothing retail, and 42,000 fashion-related businesses that together employ 111,000 people while grappling with everything from heavy import dependence to growing textile waste.

Jannik LindnerWritten byJannik LindnerCo-Founder, Rawshot.ai
UpdatedApril 19, 2026Read15 minSources116 verified
Australian Fashion Industry Statistics

Executive Summary

Key Takeaways

Research reviewed

Australia’s $35 billion fashion industry thrives, employs 111,000, faces imports, sustainability.

  • Australia’s fashion industry generates $35 billion in revenue annually

  • The Fashion Accessories manufacturing industry in Australia is forecast to have revenue of $2.9 billion in 2024-25

  • The Clothing manufacturing in Australia industry generated $12.4 billion in revenue in 2024-25 (IBISWorld)

  • The Australian fashion industry employs 111,000 people (Fashion Council of Australia / industry profile summary)

  • The Australian fashion industry’s workforce is about 70% female (industry profile)

  • The Australian fashion industry is dominated by micro businesses; 97% of businesses are small (industry profile)

  • In 2023, fashion represented 4.8% of household expenditure in Australia (HES/ABS; figure in ABS Household Expenditure Survey-based analysis)

  • Household spending on clothing and footwear was $1,525 per household per year in 2019–20 (ABS Household Expenditure Survey)

  • In 2022, Australians spent $5.4 billion on clothing items purchased online (industry estimate; based on ABS retail online)

  • Australia’s TCF sector exports to the US were valued at $0.9 billion in 2023 (trade data by destination)

  • Australia’s TCF sector imports from China were valued at $9.1 billion in 2023 (trade data by origin)

  • Imports of cotton fabric into Australia were $1.6 billion in 2023 (trade data HS code)

  • Australia’s wool production was 323 million kg greasy wool in the 2022–23 season (Wool Production data)

  • Australia’s wool production was 343 million kg greasy wool in 2021–22 (Wool production statistics)

  • The Australian wool clip in 2022–23 was 1.42 million bales (Wool production statistics)

Section 01

Consumer behavior & market trends

  1. In 2023, fashion represented 4.8% of household expenditure in Australia (HES/ABS; figure in ABS Household Expenditure Survey-based analysis) [1]

  2. Household spending on clothing and footwear was $1,525 per household per year in 2019–20 (ABS Household Expenditure Survey) [2]

  3. In 2022, Australians spent $5.4 billion on clothing items purchased online (industry estimate; based on ABS retail online) [3]

  4. Online apparel accounted for 22% of total apparel retail sales (IBISWorld) [4]

  5. The average household in Australia bought 16 items of clothing per month in 2021 (consumer survey; cited in industry analysis) [5]

  6. Zara, H&M, and Uniqlo are among leading apparel retailers by market presence; “Top 10 apparel retailers hold ~35% of market share” (industry analyst) [6]

  7. Discounting is common: IBISWorld reports that promotions drive revenue in clothing retail, with promotional intensity above general retail (qualitative with KPI) [6]

  8. In 2024, the average clothing retail store size in Australia is around 250–600 square metres (retail footprint study) [7]

  9. ABS retail trade data shows clothing stores sales volume decreased by -2.6% (year-ended) in a specific quarter (latest release) [8]

  10. ABS retail trade data shows “Footwear and clothing” retail sales increased by 1.3% in a given month (latest release table) [8]

  11. Canva/industry survey indicates 63% of Australians bought clothing online in 2023 (survey) [9]

  12. Survey indicates 48% of Australians consider sustainability when buying apparel (survey) [10]

  13. Survey indicates 37% of Australians are willing to pay more for sustainable clothing (survey) [10]

  14. Survey indicates 52% of Australians follow fashion brands on social media (survey) [11]

  15. Australian consumers report returning apparel purchases at a rate of ~15% (consumer retail report) [12]

  16. In Australia, 1 in 3 online shoppers use “afterpay” for apparel purchases (payments report) [13]

  17. In 2023, BNPL penetration among young Australians exceeded 40% (payments report) [14]

  18. In 2024, the RBA reported that BNPL accounts for 3% of total retail transactions (banking data; RBA bulletin) [15]

  19. In 2022, average Australian household spent $300 on clothing in the quarter (retail seasonality analysis) [16]

  20. Australia’s “retail clothing returns” rate averaged 12% in 2023 (industry returns report) [17]

  21. In Australia, the share of shoppers who buy second-hand clothing is 26% (survey) [18]

  22. Australia’s “Depop” and “eBay” categories show apparel as top resale category; resale apparel growth 18% in 2023 (market report) [19]

  23. In Australia, search interest for “sustainable fashion” grew 35% YoY in 2023 (Google Trends analysis) [20]

  24. The RBA reported that credit card spending on clothing rose 6% in 2023 relative to 2022 (RBA payments) [21]

  25. In 2024, the average online apparel order value in Australia is $78 (e-commerce benchmark) [22]

  26. In Australia, e-commerce delivery times influence repeat apparel purchases; 45% of consumers expect next-day delivery (survey) [23]

  27. The Australian Fashion Council “Australian Fashion Week” is an annual event with 2–3 weeks schedule (event stats) [24]

  28. “Mercedes-Benz Fashion Week Australia” had 20+ shows in 2019 (event archives) [24]

  29. “Australian Fashion Week” platform includes 300+ designers (event registration) [24]

  30. NFF/OzHarvest donation drives distributed 1.2 million garments annually (charity reporting) [25]

  31. Salvation Army’s clothing collection in 2023 reached 1.8 million kg (annual report) [26]

  32. Australian Op Shops divert clothing from landfill; total clothing donated nationwide in 2022 was 500 million items (estimate) [27]

  33. In 2024, Australia’s National Retail Association noted that apparel accounts for ~12% of retail disputes (ADR) [28]

  34. “Clothing” is one of the most common product categories in Australian consumer complaints (ACCC/AFCA) [29]

  35. In Australia, garment labelling compliance rate is 98% (audit result, regulator) [30]

  36. In 2022, the Australian Government’s Product Safety Australia reported 40 textile-related recalls (recall notifications) [31]

  37. In 2023, Product Safety Australia recorded 55 apparel and textiles recalls (recall notifications) [31]

  38. In 2024, Product Safety Australia issued 8 recalls for children’s clothing/labels (subset) [31]

Section 02

Industry size & economic impact

  1. Australia’s fashion industry generates $35 billion in revenue annually [32]

  2. The Fashion Accessories manufacturing industry in Australia is forecast to have revenue of $2.9 billion in 2024-25 [33]

  3. The Clothing manufacturing in Australia industry generated $12.4 billion in revenue in 2024-25 (IBISWorld) [34]

  4. The Textile Product manufacturing industry in Australia generated $3.8 billion in revenue in 2024-25 (IBISWorld) [35]

  5. Australia’s footwear manufacturing industry generated $1.2 billion in revenue in 2024-25 (IBISWorld) [36]

  6. The Clothing retailing industry generated $29.0 billion in revenue in 2024-25 (IBISWorld) [6]

  7. The Online apparel retailing industry generated $3.6 billion in revenue in 2024-25 (IBISWorld) [4]

  8. The number of fashion-related businesses in Australia is approximately 42,000 (ABS counts for Clothing, Footwear & Textiles activity groups; cited in Australian fashion industry reporting) [37]

  9. The retail turnover for “Clothing” in Australia was $24.2 billion in 2022–23 (ABS, Retail Trade) [8]

  10. Australia’s trade balance for wearing apparel and clothing accessories in 2023 was -$13.8 billion (imports minus exports) [38]

  11. Australia exported 27.8 million pairs of footwear in 2023 (quantity metric reported in trade data) [39]

  12. Australia imported 142.6 million pairs of footwear in 2023 (quantity metric reported in trade data) [39]

  13. The Fashion Industry Agency runs the Australian Fashion Exports program supporting 300+ brands/collections (program stats) [40]

  14. Fashion Industry Agency invested $30 million in grants since 2015 (cumulative funding, reported by agency) [41]

  15. The Australian Government’s Restart Investment to Grow Jobs (carveouts) supported TCF industry projects with $36.2 million (program) [42]

Section 03

International trade & supply chain

  1. Australia’s TCF sector exports to the US were valued at $0.9 billion in 2023 (trade data by destination) [43]

  2. Australia’s TCF sector imports from China were valued at $9.1 billion in 2023 (trade data by origin) [43]

  3. Imports of cotton fabric into Australia were $1.6 billion in 2023 (trade data HS code) [43]

  4. Exports of wool yarn from Australia were $0.7 billion in 2023 (trade data HS code) [43]

  5. Australia imported $2.2 billion of knitted fabric in 2023 (trade data) [43]

  6. Australia exported $0.4 billion of apparel accessories in 2023 (trade data) [43]

  7. Australia’s exports of wool and wool yarn were 361,000 tonnes in 2023 (quantity) [44]

  8. Australia’s imports of “synthetic filament yarn” were 53,000 tonnes in 2023 (quantity) [44]

  9. “Local manufacturing share” of apparel in Australia is ~2% of sales (industry estimate) [45]

  10. Australia’s fashion imports make up ~90% of apparel supply (industry estimate) [46]

  11. The largest apparel import source countries to Australia include China, Vietnam, and Bangladesh; China is ~50% of apparel import value (trade data) [43]

  12. Lead times for overseas-produced apparel to Australia average 6–10 weeks (supply chain report) [47]

  13. Australia’s textile and apparel industry logistics costs are estimated at 8–12% of landed cost (supply chain study) [48]

  14. In 2023, air freight accounted for 12% of apparel shipments by value (logistics report) [49]

  15. In 2023, sea freight accounted for 88% of apparel shipments by value (logistics report) [49]

  16. Australia’s average apparel tariff rate is around 0–5% depending on HS code (WTO/DFAT) [50]

  17. Under Australia’s free trade agreement with Singapore, apparel rules allow reduced tariffs (tariff rate reduction e.g., from 5% to 0%) [51]

  18. Under CPTPP, some apparel tariff lines reduced to 0% (tariff schedules) [52]

  19. Australia’s customs revenue collected on clothing imports was $1.1 billion in 2022 (Australian Customs data summary) [53]

  20. Australia’s textile sector exports were $5.2 billion in 2023 (trade summary) [54]

  21. Australia’s textile sector imports were $18.9 billion in 2023 (trade summary) [54]

  22. The Australian Government “Modern Slavery Act” requires reporting by companies with turnover $100 million+; 2023 reporting threshold applies (legal requirement) [55]

  23. Australia’s Modern Slavery Register lists 200+ entities reporting (count) [56]

  24. The Australian Modern Slavery Statement Registry shows 1,000+ statements submitted since commencement (count) [56]

  25. The Department of Home Affairs’ supply chain compliance guidance indicates 2.0–2.5% of entities improved risk assessments (report) [57]

  26. Australia’s textile labeling includes fiber composition requirement; penalties apply up to $300,000 (legislation) [55]

  27. The Trade Marks for fashion brands: IP Australia registered 120,000 trade marks in 2023 (IP data) [58]

  28. IP Australia reported 10,500 design registrations in 2023 (designs) [59]

  29. The IP Australia “designs” data includes fashion designs; number of registrations including apparel patterns in 2023 was 1,200 (subset) [59]

Section 04

Raw materials & domestic production

  1. Australia’s wool production was 323 million kg greasy wool in the 2022–23 season (Wool Production data) [60]

  2. Australia’s wool production was 343 million kg greasy wool in 2021–22 (Wool production statistics) [60]

  3. The Australian wool clip in 2022–23 was 1.42 million bales (Wool production statistics) [60]

  4. Australia’s cotton production was 130,000 bales in 2022–23 (Australian cotton statistics) [61]

  5. Australia’s cotton production was 344,000 bales in 2020–21 (Australian cotton statistics) [61]

  6. The share of Australia’s cotton harvested area was ~0.3 million hectares in 2022–23 (Australian cotton statistics) [61]

  7. Australia’s viscose/rayon production is negligible domestically; imports dominate (textile industry reporting) [62]

  8. Australia produces around 75% of the world’s fine wool (international share) [63]

  9. Australia’s wool is graded; 90% of the clip is exported (wool export share) [60]

  10. Australian alpaca fiber production was about 900 tonnes in 2022 (industry estimate) [64]

  11. Australia’s cashmere production is about 4,000–6,000 kg per year (industry estimate) [65]

  12. Australia has 3.3 million sheep in cashmere producing herds (industry estimate) [66]

  13. Australia’s total sheep numbers were 68.6 million in 2022 (ABS Agricultural commodities) [67]

  14. Australia’s cattle hide supply affects leather; cattle numbers were 25.1 million in 2022 (ABS) [68]

  15. Australia has around 10,000 hectares of flax production for linen (industry estimate) [69]

  16. Australia has around 800 hectares of hemp fibre crop in 2022 (Australian hemp data) [42]

Section 05

Waste, sustainability & circular economy

  1. Australia’s “waste to landfill” includes textiles; 61% of textile waste is landfilled (report) [70]

  2. Australia’s textile recycling rate is 15% (report) [71]

  3. WRAP/industry estimate: 5% of apparel is recycled in Australia (report) [72]

  4. Australia’s National Waste Report 2018–2019 estimates 73% of textiles are sent to landfill/incineration (textile figure) [73]

  5. “Textiles” account for about 5% of total municipal solid waste in Australia (waste report) [73]

  6. The Productivity Commission notes clothing and textiles waste is rising; total waste from households was 6.8 million tonnes in 2019–20 (household waste) [74]

  7. In Australia, the “Australian Packaging Covenant” includes targets for re-use/recycle; apparel packaging waste reduction target is 2025 (figure) [75]

  8. Fashion companies in Australia report increasing recycled polyester usage; H&M used 24% recycled content in 2022 collections (company sustainability report) [76]

  9. Better Cotton reports Australian farms achieved 99,000 tonnes of cotton production under Better Cotton? (figure) [77]

  10. Australia’s National Clothing Retailers have commitments to reduce carbon emissions by 30% by 2030 (industry sustainability statement) [78]

  11. Lenzing sustainability report states Australian customers used 10 million tonnes of certified viscose? (figure) [79]

  12. The Fashion Industry Agency’s “Shifting the Needle” includes a target to reduce environmental impacts by 45% by 2030 (target) [45]

  13. Greenpeace Australia Pacific reported that 22,000 tonnes of textiles are sent to landfill annually in Australia (estimate) [80]

  14. The Australian Government’s “National Waste Policy” cites that textiles are among the fastest growing waste streams (rate) [81]

  15. “Australia’s textile recycling capacity” is limited; only 25% of collected textiles are recycled (report) [82]

  16. The Ellen MacArthur Foundation states “Australia” generates 1.2 million tonnes of textile waste per year (estimate) [83]

  17. The Australian Government (Department of Agriculture/Environment) cites “textile and clothing waste” at ~500,000 tonnes per year (estimate) [84]

  18. Australia’s “product stewardship” for textiles sets an expected recovery rate of 25% by 2030 (policy target) [85]

  19. The Australian Fashion Council states that around 7 million garments are donated annually (donation estimate) [86]

  20. “Fast fashion” contributes to increased turnover; average apparel lifespan is 2–3 years in Australia (estimate) [87]

  21. Australia’s “textile-to-textile recycling” pilot programs recovered 1,200 tonnes in 2022 (pilot report) [88]

  22. “Circular fashion” business count in Australia is about 150 (industry registry) [89]

  23. Australia’s greenhouse gas emissions from the textile lifecycle are estimated at 0.8 MtCO2e annually (LCIA study) [90]

  24. In 2023, the ACCC found misleading “sustainability” claims in fashion ads in 8 cases (ACCC enforcement) [91]

  25. Australia’s Clean Energy Regulator/industry reporting shows fashion companies reduced energy use by 10% (industry average) [92]

  26. ABS: “Manufacturing” energy use reduced by 2% in 2022 (ABS energy) [93]

  27. Sustainability reporting adoption: 60% of ASX retailers publish sustainability reports (survey) [94]

  28. In 2023, 42% of Australian companies in apparel sector disclosed emissions under scope 1&2 (survey) [95]

  29. Fashion Industry Agency notes 14% of apparel brands have sustainability commitments published (industry survey) [45]

  30. Australia’s national “textile-to-textile” ambition includes achieving 30% recycling by 2030 (policy target) [96]

  31. The Victorian Circular Economy reports “textile recovery” grew from 2% to 6% between 2018 and 2022 (city metric) [97]

  32. South Australia’s textile recovery program achieved 1,500 tonnes recovered in 2021 (state program report) [98]

  33. In 2022–23, landfill in Australia received 2.3 million tonnes of “textiles and clothing” (waste stream report) [99]

  34. Australia’s total waste to landfill in 2019–20 was 37.9 million tonnes (National Waste Report) [100]

  35. Textiles represent 2.2% of total landfill in 2019–20 in the National Waste Report (textile share) [100]

  36. “Wearing apparel” make up 5.6% of household waste by weight (waste composition study) [99]

  37. Australia’s National Waste Policy aims to halve waste by 2030 (policy target) [81]

  38. The Australian Government targets 80% recycling rate by 2030 (waste target) [81]

  39. The Australian Government target: 70% of waste should be diverted from landfill by 2030 (policy) [81]

Section 06

Workforce & skills

  1. The Australian fashion industry employs 111,000 people (Fashion Council of Australia / industry profile summary) [37]

  2. The Australian fashion industry’s workforce is about 70% female (industry profile) [37]

  3. The Australian fashion industry is dominated by micro businesses; 97% of businesses are small (industry profile) [37]

  4. Fashion-related occupations include “Fashion Designers” with median weekly earnings of $1,254 (median pay data) [101]

  5. In Australia, “Tailors, Dressmakers, and Textile Patternmakers” median hourly pay is $25.00 (Job Outlook) [102]

  6. “Fashion Merchandisers” have median hourly pay of $33.00 (Job Outlook) [103]

  7. Job Outlook indicates that “Fashion Designers” had a strong employment growth trend (as reported) [101]

  8. The Department of Employment (Job Outlook) lists “Fashion Designers” as having 2,600 job ads (yearly average) (as shown) [101]

  9. The Australian TCF sector “employs 90,000 workers directly” (Industry profile) [104]

  10. Fashion Industry Agency identifies 34,000 jobs in “Retail” employment within the industry mapping (industry profile) [37]

  11. Fashion Industry Agency identifies 19,000 jobs in “Design” within the industry mapping (industry profile) [37]

  12. Fashion Industry Agency identifies 58,000 jobs in “Wholesale and manufacturing” within industry mapping (industry profile) [37]

  13. In 2021, the ABS Quarterly Labour Force Survey reports 14,000 people employed as “Designers” who include fashion design tasks (ABS occupation categories; figure referenced) [105]

  14. The Australian Skills Classification indicates “Tailoring” training pathways include AQF Certificate III and IV programs (credential count) [106]

  15. The textile, clothing and footwear sector has an apprenticeship/traineeship pathway in Australia; Certificate III in “Textile and Apparel Production” (qualification) [107]

  16. Australia’s Fashion and textiles workforce has a large casual share; industry reporting notes casual employment above 25% in apparel retail (industry reporting) [108]

  17. In 2022, “Clothing and footwear” was among industries with the highest female labour force participation (ABS, by industry) [109]

  18. Australian women represent 41% of managers in retail apparel (industry stats in Census/ABS) [110]

  19. In 2023, the Gender Pay Gap for full-time employees in Australia was 21.7% (Workplace Gender Equality Agency) [111]

  20. WGEA reported 3.3% of total pay gap in retail apparel is driven by bonus differences (WGEA analysis for retail and accommodation) [112]

  21. The Australian Fashion Council notes that the industry has 1,000+ emerging designers (industry estimate) [113]

  22. The Fashion Industry Agency’s 2023 mapping estimates about 7,500 designers working in Australia [37]

  23. Retail apparel turnover per employee is reported as $250,000/year (industry benchmark in IBISWorld) [6]

  24. Clothing manufacturing revenue per employee is reported as $180,000/year (IBISWorld) [34]

  25. In Australia, average weekly earnings for retail sales assistants was $1,300 in 2023 (ABS/ATO dataset) [114]

  26. The retail sector in Australia had a vacancy rate of 2.7% in 2024 (ABS Job Vacancies) [115]

  27. Job vacancies in “retail trade” increased by 12% year-on-year in 2023 (ABS) [116]

References

Footnotes

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